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MAY 14, 2009 Is it social media or just multimedia?
You know the kind of thing: people who believe that posting a few corporate videos to YouTube counts as 'social media marketing'. As you know, good examples of B2B social media marketing are thin on the ground at the moment. And they are all the harder to find when many B2B companies seem to confuse social media with multimedia. But this week I found how easy it is to jump to conclusions.
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