Anything Goes Marketing

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Integrated marketing campaigns using YouTube!

Anything Goes Marketing

Why not consider doing a video that could be used as a TV ad, website video, posted on YouTube , added to your business blog, linked to from emails and advertised in magazines and print material. This obviously isn't something new but I did stumble on this from YouTube which is definitely a new way to access marketing messages. Sounds difficult eh? Don't have enough money for a TV ad?

Wake up and Send More Email

Anything Goes Marketing

If you have a blog, Twitter account and/or YouTube channel, consider blending the best content from these different sources into an email that can be shared by your email subscribers. From conversations that I have with marketers I sometimes sense this feeling of anxiety when I recommend that they should increase the frequency of emails that are sent to their opted-in database.

Even Your Father is on YouTube

Anything Goes Marketing

I've been reading a few articles lately about how some user-generated content ad campaigns such as the one that Dove ran called Dove Cream Oil Body Wash Ad Contest "failed" as it wasn't well received by the YouTube community. Besides the fact that I saw a video of my dad when he still had some colour in his hair, the interesting thing is that the link was from YouTube ! youtube

B2B Marketing Trends From Eloqua Experience 09 Via Twitter

Anything Goes Marketing

chadhorenfeldt PS: For videos from the event and some of the sessions I mentioned above, check out the Eloqua YouTube Channel. Tags: lead nurturing marketing automation user-generated content social media facebook Twitter lead qualification youtube Earlier this month I left my newborn and poor wife at home for an unforgettable week at Eloqua Experience in San Francisco. Silos must go.

Email and Video: Tactics you can use Today

Anything Goes Marketing

We have video phones and YouTube!! If a three year old can play Guitar Hero and have it posted to YouTube, your marketing team can handle this. PS - make sure that if you do create videos, upload them to Youtube to increase the distribution of it. Tags: video email marketing business blog youtube I may be getting older but I had a crazy flashback yesterday. percent.

Americans Hate Canadians

Anything Goes Marketing

This is a web 2.0 no no - especially when video is so easily accessible via YouTube and other channels. youtube I'm pretty steamed at the moment. don't know how else to explain this but to say that Americans hate their brothers and sisters to the North. Are you guys jealous of our health care system or something? What is it?? I'm sorry, what?! guess that would get Global in trouble.

5 Ways to Set Expectations in Online Marketing

Anything Goes Marketing

Tags: email marketing Comedy Blogging lead conversion e-marketing youtube

Mastercard priceless moment at Anything Goes Marketing

Anything Goes Marketing

Here's a funny one I found on Youtube: Chad H. Tags: Adsense youtube Amount of money I've made on Adsense in four months: $2.29 Number of inbound links that I have to my blog in four months: 229 The vast amount of knowledge that I've gained regarding blogging, e-marketing, search marketing (SEO), online advertising, and email marketing by blogging? PRICELESS!

SEO 2

Anything goes marketing using You Tube

Anything Goes Marketing

His suggestion is to go to YouTube and find a video that fits your blog. Have you tried searching on YouTube for a video that suits your blog? Chad H Technorati tags: performancing , anything goes , youtube , you tube. Tags: youtube UPDATED! Zeeker was nice enough to tell me that the video below was no longer available so I updated it with a new one. Thanks Darren!

Honda Gets its Elements in Order With Fun Game

Anything Goes Marketing

It combined, TV spots, search marketing and even YouTube videos !! It's even advertised on frickin' Wikipedia and Youtube. Here's the YouTube video : The only thing they may have missed was including a link from the main Element profile page on the Honda site (Duh??). Tags: B2C online marketing integrated marketing youtube Why is this campaign so good? It's funny!

Elect Susie! Here is Some Creative Viral Marketing

Anything Goes Marketing

tools such as Youtube , facebook , and myspace. 10 year old Susie Flynn has just announced her intention to run for the US presidency and if I was American, I just might consider her. She is trying to raise awareness for children in America without health insurance. There is in fact 9 million children in America without health insurance! Check out her site at www.electsusie.com. Chad H.

Web 2. Slowww - Low Adapatation by Corporations

Anything Goes Marketing

Putting that same video on YouTube and other PUBLIC video sharing platforms is. marketing web 2.0. , USA Today , YouTube , blog marketing. The discussions around web 2.0. continue to peak my interest and a recent article from emarketer.com shows how little progress large corporations have made in this area. However, the key words here are "or plan to have". Why did it fail? savvy.

Tips on Using Twitter to Boost Your Marketing Efforts

Anything Goes Marketing

If you’ve posted a bunch of pictures on your Facebook fan page or videos on your YouTube page, use Twitter to promote it. Are you already tired of Twitter? Do you think it’s just a fad? Well think again because the popularity of Twitter is growing at an alarming rate. I’m always trying to think about how marketers can better leverage the social media technologies that are out there and then share them with you. As you read these, you need to think about your end goals. This is not a post on the basics of Twitter. Most of these tips are dead simple so enjoy and use them well.

How do you allow prospects to get closer to your product?

Anything Goes Marketing

Call it web 2.0 or the YouTube generation - whatever - people expect more from the web and they expect more from your website. Have you ever been miffed when trying to test out a product from a website? That isn't what I want! want to test out your product so I can evaluate it myself before I have a salesperson call me or before I invest anymore time in your company! back to the microsite.

Writing for the Reader: Preview Pane and Blog Feeds

Anything Goes Marketing

This has lead to adding a link to YouTube videos that I post and not just adding in the video. Chad H Tags: youtube , bloglines , marketingsherpa , technorati , feedburner , blogpulse , preview pane , MS Outlook , blog designWhen you're designing a website, blog or email template do you ever think about how your users will actually see it? What does it all mean?

Have you Heard of Slide for Posting Pictures? You Should!

Anything Goes Marketing

Just like YouTube , there's a new picture slide show tool out there that B2C marketers should get a handle on. youtube Tags: slide , youtube , user generated content , Web 2.0 , B2C. It's called Slide. Here's a sample : If you own a small business, you can also use this to show off your products in Ebay, Craigslist and other formats. Want to create your own Slide, start here. Have fun! Chad H.

Better show up on the first page or go home

Anything Goes Marketing

The internet is collapsing into a black hole Everybody is over at YouTube and they don't really care about the major search engines anymore Britney Spears is no longer popular. As I finally get through all of my old email, I found this study on eMarketer in May that basically demonstrates that you better be on the first page of search results or you will probably not be seen. Good luck!

Anything Goes Marketing is Attracting Attention

Anything Goes Marketing

Bulldog Solutions has quoted me recently on their BullBlog from my post on using video with email : ``Anticipating concerns about the complexity of video, blogger Chad Horenfeldt of Eloqua notes, "If a three-year-oldcan play Guitar Hero and have it posted to YouTube, your marketing team can handle this." Although I`ve slowed down my blogging (too many things going on and I have a new project brewing - more details soon) I`m getting some attention from around the marketing universe. Thanks Bulldog! You even spelled my last name right (it doesn`t happen very often). Thanks BtoB Magazine!

11 Top Tips For Developing YouTube Influencers

Act-On

YouTube influencer marketing is an often-overlooked, but highly valuable component, of a strong marketing automation strategy. YouTube is just one platform where you can execute your influencer marketing strategy. But because of its high discoverability, authenticity, long-form potential and long-tail durability, YouTube is ideal for information-based lead generation.

The Top 5 YouTube Analytics Every Marketer Should Know

Act-On

But did you know that YouTube, which is part of Google, has an incredible analytics offering as well? In fact, YouTube Analytics probably gives users more ways to slice and dice their data than any video platform ever has. But like Google Analytics, YouTube Analytics has so much data that it can be overwhelming. Same goes for YouTube videos. Of course not.

How to Get Results from YouTube Ads (Hint: It’s Not Advertising)

Act-On

Most YouTube ads do not deliver a measurable ROI for advertisers. This is because most of the pre-roll ads (YouTube calls them “in-stream ads”) we see on YouTube are geared only towards raising brand awareness – they’re designed to get reach and attention, but not conversion. You can create highly targeted YouTube campaigns towards specific demographics.

Google integrating G+ Pages and YouTube Channels

Biznology

It’s Google’s hub, from which YouTube, Google Business Pages, Google Mail, and even Google Apps for Business (which looks like it’s rebranding as Google + Business — interesting). YouTube Channels, They Are A-Changin’ Another case-in-point: how YouTube has begun handling YouTube Channel creation. Google+ as Social Layer. Good luck, Tiger!

Video ads: Facebook or YouTube?

Vidyard

For the last decade, the social option has lived almost exclusively in the land of YouTube, but since last year, Facebook has officially become a player in the video field. November 2015 marked the first month where more videos were uploaded to Facebook than posts containing links to YouTube. Well you can accomplish the same thing with your own videos on YouTube. Get the Guide.

Three YouTube stars share their intimate personal branding lessons

grow - Practical Marketing Solutions

I recently had the opportunity to meet three of YouTube’s biggest stars — Tyler Oakley , Bethany Mota , and Andrea Russett. Being imperfect is normal on YouTube.” “People on YouTube are OK with looking like idiots. have a YouTube channel where we build each other up.” Being imperfect is normal on YouTube.”. Above all, be congruent.

Infographic: How to Build the Perfect YouTube Channel

Contently

If you’re hoping to snag a young audience, you need to be on YouTube. In 2014, Variety reported that teens prefer YouTube stars to mainstream celebrities and movie stars—and those YouTubers wield a much larger influence. If you want to be part of that influence, it’s time to create a YouTube channel of your own. Media Infographic video YouTube

How To Make the Most of the YouTube Content Marketing Customer Journey

Act-On

We use YouTube in fundamentally different ways when we’re using it for fun than when we’re using it for business. When we watch YouTube videos for fun, we might have a personality we like to follow, or might see an intriguing video embedded in a news article, tweet or Facebook post. Generally, we come to YouTube videos through search. video from YouTube.

4 Ways to Improve Your YouTube Channel

Vertical Response

Given these numbers, it’s not surprising that so many businesses are turning to YouTube to create a video presence. We’ve created a list of four tips to help you make the most of your YouTube channel. 1. Your YouTube page is a representation of your business. YouTube suggests a dimension size of 2560 x 1440 px. Social Media improve YouTube experience youtub

Why Can’t YouTube Do Drama?

Contently

Given YouTube’s popularity, it’s surprising that the video platform doesn’t have its own Breaking Bad , Mad Men , or Game of Thrones— a singular story that creates shockwaves of influence across culture—especially considering YouTube’s recent push into scripted original series with YouTube Red. Can you name a YouTube Red original?) Drama is hard.

How a small family business pulled off one of the greatest successes in YouTube history

grow - Practical Marketing Solutions

This is the story of how an entrepreneur used a shoe and a wine bottle to create one of the most successful videos in YouTube history and transform his small family-owned business. A few years ago, I was approached by a fellow named Stephen Cronk for help on developing a new marketing strategy. YouTube views: 4.2 million (not counted in the YouTube numbers). YouTube views: 4.2

Using YouTube for Lead Generation

WindMill Networking

Twitter | Facebook | LinkedIn | Using YouTube for Lead Generation by Jayson Duncan - Maximize Social Business. Video YouTube The majority of companies are not using video in any way that provides any real ROI.  From that data, […] Author information Jayson Duncan This monthly Social Media and Video column is contributed by Jayson Duncan.

Video Marketing How-To: YouTube vs. Your Website

Vidyard

This week we want to tackle a question that comes up often — whether your video should live on your website, your YouTube channel, or both! First thing’s first is understanding that YouTube, alone, isn’t a video strategy. Your videos on YouTube can have a variety of objectives — awareness building, generating subscribers, and driving traffic back to your website.

4 Marketing Lessons from YouTube Giants

Modern B2B Marketing

Author: Raymond Coppinger Did you catch the video about the crazy guys snowboarding through New York that went viral just hours after it was posted on YouTube? have actually been following the work of Casey for the last year, and through Casey’s content, I was introduced to another New York-based entrepreneur and YouTube personality, Gary Vaynerchuk. The commitment is staggering.).

The New YouTube Guide for Brands

WindMill Networking

YouTube just released a resource that’s an early Christmas present to marketers: The YouTube Creator Playbook for Brands. This guide lets businesses know how they can be more successful on YouTube by looking at the ingredients of the secret sauce that has made others successful on the video platform. This is the third playbook that YouTube has … Continue Reading. The New YouTube Guide for Brands by Jayson Duncan - Maximize Social Business. YouTube

This Week in Content Marketing: YouTube Proves We Have No Rights on Social Media

Junta 42

In this week’s episode, Robert and I question YouTube’s controversial decision to force content creators to be part of their new paid subscription program. companion article describes how this is already starting to happen to ESPN, which has already removed its videos from YouTube. Content Marketing Examples Industry News and Trends Paid Advertising PNR YouTubelink]. 3.