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Diversifying Your Engagement Channel Mix to Keep Up with Changing Customer Expectations

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B2B brands are becoming more and more prevalent in traditionally B2C or peer-to-peer channels like podcasts and YouTube. The lines have become blurrier than you might have originally imagined. Read more: The Anatomy of a Strategy Demand Marketing Plan: The Insights Phase. Step 2: Align engagement channels to each part of the funnel.

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The Key to Successful In-Person Events

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Keep the momentum going post-event with a recap of the event via a blog post or share a video of top sessions on YouTube. Focus on the content to have an amazing event, but don’t forget the importance of communication both before and after the event because it impacts the success of the event.