Industrial Marketing Today

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Manufacturer’s Marketing Video Becomes a YouTube Sensation

Industrial Marketing Today

Even though the original intent was to create a sales tool for its manufacturing customers, it went viral in a big way after the company posted it to YouTube. I’m not talking about several thousand views; the 5+ minutes long video has been viewed 12,379,640 times since it was first uploaded to YouTube about two months ago.

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WordPress Training – WP101

Industrial Marketing Today

You can always find free, homemade videos on YouTube, but they lack the quality and often, are outdated. Are you responsible for managing your WordPress site? Are you new to WordPress and need to get up to speed quickly? Then WP101 is perfect for you. Not this 21-part video training course. This is only a content summary.

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Small Manufacturers Use Social Media Effectively

Industrial Marketing Today

Probably the most common use of social media is videos on YouTube. These people have readily embraced video marketing, YouTube and social media. On YouTube, I found a video from CARR Machine & Tool Company that takes a refreshingly different approach to differentiate the company by putting the focus squarely on the customer.

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How Videos Tell Compelling Stories About Consulting Engineering

Industrial Marketing Today

Most of the videos on consulting engineering that I found on YouTube were from professional associations and universities and a few from engineering firms. You can view the videos on their YouTube channel. Many of these engineering firms serve both private and public clients. Careers in consulting engineering.

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More Manufacturers Are Using Videos For Content Marketing

Industrial Marketing Today

Even though social media (Facebook, Twitter and LinkedIn) adoption is lower among industrial marketers, YouTube usage by manufacturers (50%) is higher than other B2B marketers (38%). So I went to YouTube to confirm the report’s findings. Here are three examples that I found on YouTube.

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Top 10 Industrial Marketing Posts of 2011

Industrial Marketing Today

Manufacturer’s Marketing Video Becomes a YouTube Sensation. B2B Lead Generation without Lead Nurturing is Doomed to Fail. Deconstructing the Four Stages of the Industrial Buy Cycle. 3 Business Blogs with Proven ROI from Industrial Companies. Small Manufacturers Use Social Media Effectively. How Relevant Marketing Content Helps B2B Branding.

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How Manufacturers can Resurrect Product Content from the Dead Zone

Industrial Marketing Today

You can add text messages, full contact information, links to your social media profile, YouTube videos and invitations to webinars and events. Post them to your branded YouTube channel. A QR code can hold a lot more information than just a simple URL. For better conversion, don’t drive all your traffic from QR codes to your Home page.

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