Sales Engine

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Redefining sales prospecting in an era where no one wants to talk to you

Sales Engine

YouTube and social media had just begun to blossom. LinkedIn is the new business standard, and YouTube has become the third most visited website on the Internet. Jennifer's a speaker, trainer, writer (read her free e-book), blogger, Facebooker , Instagrammer , Tweeter , and YouTuber. Videos now have billions of views.

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The fastest route to success requires lateral thinking.

Sales Engine

That may mean a blog, a magazine, a podcast series, or a YouTube channel, etc. But if you want to become the market leader and dominate your space, you’re going to have to change your approach because there are so only so many emails, tweets, and posts you can do before hitting diminishing returns on each tactic.

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Can you repurpose content?

Sales Engine

Repurposing that content might include: A new chapter in an ebook or a section in a whitepaper An infographic A photo slideshow A video (for posting on Facebook, YouTube and other sites) Several social media/LinkedIn posts A podcast A decision map A quiz It is fun to go through blog posts and envision how to reuse them.

Content 120
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Can you repurpose content?

Sales Engine

Repurposing that content might include: A new chapter in an ebook or a section in a whitepaper An infographic A photo slideshow A video (for posting on Facebook, YouTube and other sites) Several social media/LinkedIn posts A podcast A decision map A quiz It is fun to go through blog posts and envision how to reuse them.

Content 120
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7 Elements every Content Marketing Strategy Must Have

Sales Engine

Is this a Youtube channel? If your channel is a youtube channel, then obviously video is your choice. For example, will your content be delivered on your website through a blog? Are you developing a podcast series? Decide what the best mediums are to communicate to your audience.

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The 7 Attributes of Highly Effective Lead Generation

Sales Engine

That doesn’t mean that you can’t have videos, infographics and Youtube channels and a resources section of your website—those are all good ideas. It’s the same process that happens face-to-face with a highly trained sales rep—we’re just trying to replicate that process digitally).

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The 7 Attributes of Highly Effective Lead Generation

Sales Engine

That doesn’t mean that you can’t have videos, infographics and Youtube channels and a resources section of your website—those are all good ideas. It’s the same process that happens face-to-face with a highly trained sales rep—we’re just trying to replicate that process digitally).