• DIANNA HUFF - B2B MARCOM  |  THURSDAY, JULY 31, 2014
    [Youtube] Attract the New Millennial Workforce: Make Manufacturing Sexy
    took a peek through Ryko’s YouTube channel. '“If you think about it,” said Ryko Solutions CEO Steven L’Heureux, “a carwash is a giant robot. ” What struck me about this DesMoines Register news video is that it took a news team to show the downright sexiness of something as mundane as a carwash. Watch now.).
  • VERTICAL RESPONSE  |  THURSDAY, JULY 31, 2014
    [Youtube] Guest Blogging is (Really) Dead! 4 Things to Do Instead
    Don’t forget that YouTube is the second biggest search engine, so if you aren’t sharing your videos there, you could missing out! Well, in January of this year, Matt Cutts, Head of Webspam at Google, put a dagger in the heart of guest bloggers, calling it, “ the decay and fall of guest blogging for SEO. Create videos.
  • HUBSPOT  |  THURSDAY, JULY 31, 2014
    [Youtube] The Definitive Guide to Awkward LinkedIn Networking
    YouTube is for videos. 'Even though "network" is in the name, I don''t think of most social networks as actual networking sites. For me, Facebook is for friends. Twitter is for sharing. Pinterest is for inspiration. But LinkedIn? That''s the one social network that I actually use for networking. Take a look, and let me know if I missed any.
  • BIZNOLOGY  |  TUESDAY, JULY 29, 2014
    [Youtube] Google+ is an island of misfit toys
    Realistically, amost everyone will have had a Gmail account, and those who haven’t and won’t are still addicted to YouTube and Google Search. Content Marketing Social Media Marketing Facebook Gmail Goliath Google Google Plus Los Angeles Meta Network San Francisco Stacy Horn YouTube Birds of a Feather Flock Together. get it. get it.
  • VIDYARD  |  TUESDAY, JULY 29, 2014
    [Youtube] Creating an RFP for Marketing Automation? Don’t Forget to Include Video Tracking
    While these templates are great, they don’t mention video outright, or are limited to YouTube. Marketo uses the following question to assess the platform’s ability to handle YouTube content: Is the marketing user able to embed YouTube videos into landing pages with social sharing functionality and pre-populated sharing messages?
  • WINDMILL NETWORKING  |  THURSDAY, JULY 24, 2014
    [Youtube] Using Social Media to Recruit New College Grads
    Why Not Use YouTube? 'Attracting students and young graduates has often been a top priority for companies, even before buzzwords like “employer branding” or “brand ambassador” emerged. Yesterday: Traditional … Continue Reading. Related Stories Looking For Talent? Social Recruiting
  • TRADESMEN INSIGHTS  |  THURSDAY, JULY 24, 2014
    [Youtube] Considering Starting a Blog?
    If you have those answers established and decide that a blog should be a part of your marketing plan, check out the presentation from our webinar below, or watch it on YouTube to get more information on the ins and outs of getting a blog going. 'By Rachel Kerstetter, PR Engineer. Who else is competing for my audience’s attention?
  • MODERN B2B MARKETING  |  THURSDAY, JULY 24, 2014
    [Youtube] Summer Must-Reads: 10 Marketing Books to Throw in Your Beach Bag
    Why do some YouTube videos go viral, and others get a handful of views (mostly from your immediate family)? 'Author: Jessica Langensand There are three things that symbolize summer for me: watermelon, warm nights, and a very full Kindle. And while I’m not opposed to classic beach reads (murder mysteries, romance novels, etc.),
  • HUBSPOT  |  THURSDAY, JULY 24, 2014
    [Youtube] How to Get More People to Register for Your Next Event
    Use snippets from the previous year, compile them into a ‘Highlights from last year’ video, and embed it on your event website or upload it to YouTube. You can also interview your speakers and get them to give a preview of their presentation, and embed the videos on your website or upload them to YouTube. Social. Email.
  • ENGAGE  |  WEDNESDAY, JULY 23, 2014
    [Youtube] An Editor’s Anthem
    In the past week, it’s made the social media rounds and amassed more than 9 million YouTube views. 'Editors, writers and English teachers rejoice! We finally have an anthem that highlights our grammar gripes using humor, wit and rhythm. It’s “Weird Al” Yankovic’s “ Word Crimes ,” a parody of Robin Thicke’s “Blurred Lines.”. Ask Permission.
  • FATHOM  |  WEDNESDAY, JULY 23, 2014
    [Youtube] How To Use Social Media for Recruiting Young Talent
    YouTube Even More Branding. As it is the world’s largest video-sharing platform, everyone likes to consume content via YouTube. For a young generation that is greatly impacted by the visual element, YouTube is a great place for sharing insights on your company and its products. How do you attract qualified employees ?
  • VIDYARD  |  WEDNESDAY, JULY 23, 2014
    [Youtube] 3 Questions You Can Ask to Become a Data-Driven Video Marketer
    In this post I’ll discuss three critical questions you should ask before you pick up that digital camera or publish anything else to your YouTube channel. My bet is that you’ve created a bunch of videos, but you’re not sure if they’re contributing to the bottom line. What’s the purpose of my video content? My advice? month?
  • BIZNOLOGY  |  TUESDAY, JULY 22, 2014
    [Youtube] Google+ is an antisocial network
    It imposed itself, top-down, by launching itself into the arms of its 540 million registered users, be they users of Gmail, YouTube , or any of the other apps that require a Google profile and unique login. Content Marketing Social Media Marketing Facebook Google Google Plus Linux Meta Network Virtual community YouTube Raymond.
  • VIDYARD  |  MONDAY, JULY 21, 2014
    [Youtube] Vidyard Enables Marketers to Create Custom-Branded Video Channel Experiences
    It has virtually replaced our use of YouTube.” 'Vidyard, the global leader in video marketing solutions, today introduced Vidyard Video Hubs, a new product that enables marketers to easily create custom-branded video channels on their own corporate websites. Press Releases
  • VIDYARD  |  MONDAY, JULY 21, 2014
    [Youtube] Vidyard Launches Integration With Eloqua, Opens Up Black Box Of Video To Expose Customer Behavior
    “Eloqua customers have been able to integrate video into their marketing for some time now using YouTube but the video element has remained a black box,” said Woods. The application, demonstrated to enthusiastic marketers at the 2012 Eloqua Experience Conference, is currently available through the Eloqua AppCloud. Press Releases
  • SYNECORE  |  SUNDAY, JULY 20, 2014
    [Youtube] The New Definition of SEO [Video]
    Subscribe to Synecore Tech''s YouTube Channel for more insight into the world of Marketing Technology! 'As Google continues to evolve, so has the capabilites (and limitations) of its search engine. These updates have many business owners and marketers questioning the future, and importance, of SEO. Love awesome videos as much as we do?
  • VIDYARD  |  THURSDAY, JULY 17, 2014
    [Youtube] How to Maximize Your Webinar Effectiveness With Proven Best Practices
    Without diving too deeply into where to distribute your videos here’s some tips on what to do with your newfound video marketing assets: Schedule posts on YouTube. 'Who doesn’t love a good webinar? On top of that, you’re able to collect lead data from the minute people register! According to ON24, 5.8 Our result? Win-win!
  • ENGAGE  |  WEDNESDAY, JULY 16, 2014
    [Youtube] Our Director of Search Answers Common Questions About the Seemingly Mystical World of SEO
    For example: An article that is discussing Photoshop techniques might naturally link out to a specific YouTube tutorial or to the official Adobe website but probably wouldn''t link to a Viagra site or to a home loan site. This is supported by Matt Cutts'' (head of Google''s web spam team) in his  Youtube video  from November 2013. .
  • SYNECORE  |  TUESDAY, JULY 15, 2014
    [Youtube] Responsive Web Design Stats: What You Should Know
    Subscribe to Synecore Tech''s YouTube Channel for more insight into the world of RWD! 'We all know that trends come and go throughout the years, especially in the ever-changing world of design. But what separates a design that is trendy compared to a design that is useful? Enter: Responsive Web Design ! Transcription. Resources. Ironpaper.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JULY 14, 2014
    [Youtube] 25 ideas for your social media network strategy
    On YouTube you can link to your Twitter profile in your bio, and in the description section for videos. 'Behind every social media strategy you have to have a content plan and a network plan. Most businesses are starting to understand the content part. But a network plan? That is usually overlooked, which leads to disillusionment. building.
  • HUBSPOT  |  SATURDAY, JULY 12, 2014
    [Youtube] Which Brand Won the World Cup?
    So far it’s been viewed 22 million times on Beat’s official YouTube channel and unsurprisingly was paired with a Jay Z remixed “Jungle” anthem, downloaded wherever good music is sold online. 'This content originally appeared on The Agency Post. To read more content like this, subscribe to The Agency Post. as well.
  • WRITTENT  |  FRIDAY, JULY 11, 2014
    [Youtube] 9 Content Metrics to Keep an Eye On
    high number of comments on a blog post (or any type of content that supports comments, e.g. a YouTube video or Facebook post) symbolizes a high level of user engagement on the post. 'Content marketing sometimes gets a bad rep because its benefits are not exactly the most measurable of any marketing activity around. Sales. Time on Page. Costs.
  • HUBSPOT  |  FRIDAY, JULY 11, 2014
    [Youtube] Your Ultimate To-Do List for Your First 100 Days as an Inbound Marketer
    Search for tips online , watch instructional videos on YouTube and Lynda.com , and meet with anyone you know who''s used that platform before to learn some tricks, tips, and shortcuts in person. 'So, you''ve decided to become an inbound marketer. Woohoo! Okay, so where do you start? We''re here to make that transition easier for you. Timely.
  • B2B MARKETING TRACTION  |  WEDNESDAY, JULY 9, 2014
    [Youtube] B2B Marketers: Why It’s Time to Commit…
    '…to digital marketing, that is. Your audiences want it, your competitors are probably not doing it, and, there’s proof that digital marketing works for B2B companies. The digital marketing success stories keep getting told as more and more B2B companies are getting on board. The evidence exists. So, what are you waiting for?
  • FATHOM  |  WEDNESDAY, JULY 9, 2014
    [Youtube] Why You Should Wait to Add Social Media Elements to Your Manufacturing Website
    Add company videos to your YouTube channel and embed them in blog posts; post useful and engaging content on your Facebook page and pay to promote it to targeted users with interest in your vertical; include links to your Google Plus and Facebook pages in email blasts, and ask subscribers to become fans.
  • WINDMILL NETWORKING  |  WEDNESDAY, JULY 9, 2014
    [Youtube] Video Marketing: How To Drive Traffic From YouTube
    Every day more than 100 million Internet users watch an online video and 50% of users watch business related videos on YouTube once a week. YouTube stats are clearly impressive – the site now has more than 1 billion unique visitors each … Continue Reading. Social Media Traffic Generation
  • HUBSPOT  |  WEDNESDAY, JULY 9, 2014
    [Youtube] How My Blog Homepage Redesign Increased Email Signups by 300%
    Instead of trying to increase on-page time, improve SEO, get guest bloggers, grow social media followers, and get more YouTube followers … I focused solely on email subscribers. 'At the beginning of 2014, I set a goal to reach 50,000 email subscribers for OkDork.com , my personal blog about marketing. Where to even begin? Andrew Chen.
  • BIZNOLOGY  |  TUESDAY, JULY 8, 2014
    [Youtube] How to be a Google+ success
    Simply an elaborate connective tissue stitching together all of Google’s more compelling properties like Search, Picasa, Hangouts, and YouTube. If you want to succeed, you need to forget about your friends and your family. Leave them behind. There are cooler, smarter, funnier people on Google+ than we have in our own lives now.
  • MODERN B2B MARKETING  |  TUESDAY, JULY 8, 2014
    [Youtube] The World Cup of Marketing Part 2: Volkswagen vs. Hyundai
    Combined, the clever video shorts have just under 180K views on YouTube and will be aired a total of 98 times during halftimes. VW’s “ Play by Play ” ad hasn’t quite garnered the same online audience as Hyundai’s – it has just over 10K views on YouTube to date. alone, the Brazil/Colombia match pulled in more than 6.4 networks to date.
  • B2B MARKETING INSIDER  |  MONDAY, JULY 7, 2014
    [Youtube] Content Marketing Objectives And KPIs
    Common conversion goals for a consumer brand could include subscription to a newsletter, sweepstakes, coupons or some other offer, or even as simple as click throughs to another part of your website or piece of content (such as an advertising clip on YouTube). What are the right objectives and KPIs for content marketing? Reach. Engage.
  • KOMARKETING ASSOCIATES  |  MONDAY, JULY 7, 2014
    [Youtube] 6 Ways to Optimize Video Content like a B2B SEO Pro
    Truthfully, I almost always optimize content according to Google best practices , however it’s important to realize that YouTube is actually the world’s second most popular search engine. According to YouTube’s website, “Over 6 billion hours of video are watched each month on YouTube—that’s almost an hour for every person on Earth.”
  • VIDYARD  |  MONDAY, JULY 7, 2014
    [Youtube] YouTube Best Practices: Target Your Audience With Strategic Pre-roll Ads
    In particular, today we’ll explore how they’re using targeted pre-roll to make the most of their YouTube presence. leaving YouTube to cruise around their branded content instead!). Well, YouTube is where it all started for Wishpond and I, only I didn’t realize that at first. Use those YouTube descriptions!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JULY 3, 2014
    [Youtube] Five companies with a human social media presence
    They feature everyday people on social media and in their YouTube videos in their quest to raise money to cure cancer. They feature everyday people on social media and in their YouTube videos in their quest to raise money to cure cancer. 'By Mandy Edwards, {grow} Community Member. But how do you achieve this across an enterprise?
  • THE FORWARD OBSERVER  |  WEDNESDAY, JULY 2, 2014
    [Youtube] How to Measure Success in Inbound Marketing
    Social media should be interactive, so look at things like Facebook “Likes” and comments, retweets and @replies on Twitter, YouTube video views, shared links, etc. 'Artillery B2B Marketing Blog > The Forward Observer With so much inbound marketing data that can be analyzed, are you overwhelmed with what to measure to be successful?
  • VIDYARD  |  TUESDAY, JULY 1, 2014
    [Youtube] How to end Your Video: Strong Call to Action Examples
    If a viewer is watching your video on YouTube, the ask is simple. The main goal with YouTube is to get the viewer to your website. There are way too many shiny things and cat videos to distract audiences on YouTube, so get them to your playground where you control the experience and the flow of content they consume.
  • BIZNOLOGY  |  TUESDAY, JULY 1, 2014
    [Youtube] Google+ on its Third Birthday
    It’s all about flushing the grouse, getting all of the anonymous content creators to reveal themselves, to come in from the cold, to associate a real name and identity with videos on YouTube , articles in the Blogosphere, columns in online publications, etc. 'I have been covering Google Plus since its inception three years ago. “Again.
  • WINDMILL NETWORKING  |  TUESDAY, JULY 1, 2014
    [Youtube] Facebook Helps Brands Succeed With Video
    'YouTube gets a lot of buzz in the online video world since it’s  focused on just videos.As a result, it’s easy to overlook Facebook as a video platform. Nevertheless, Facebook is rolling out new updates to help marketers with video and is working to help brands measure and test the success of video. Video
  • VERTICAL RESPONSE  |  MONDAY, JUNE 30, 2014
    [Youtube] 8 Components of an Effective Email [GUIDE]
    Notice the Facebook, Twitter and YouTube options near the bottom. 'Every email your business sends has the potential to build relationships and boost sales. VerticalResponse is here to help ensure each email you send is effective. So, we’ve created a guide that breaks down eight components of an email. From label. Subject line. Content.
  • HUBSPOT  |  MONDAY, JUNE 30, 2014
    [Youtube] This Is Your Brain on Viral Content: What Psychology Says You'll Click On
    'In a given day, we send 400 million tweets , upload 144,000 hours of YouTube video, and publish 4.75 When we analyze the most viral YouTube videos of 2013, we begin to see this theory in action: Prancercise Workout. billion pieces of content on Facebook. Psychological Theories That Can Help Improve Your Marketing. 1) Synaptic Play.
  • THE NEW STRATEGIST  |  SATURDAY, JUNE 28, 2014
    [Youtube] Onward, to Total Immersion!
    Your blog, YouTube channel, LinkedIn presence, Facebook page, Twitter feed, etc, are all now weighed and measured against everyone else’s, and your relevance is calculated by factors out of your control. 'My next challenge has arrived, and oh what a challenge it will be. Lines have blurred, and in my opinion, it’s better for everyone.
  • SYNECORE  |  FRIDAY, JUNE 27, 2014
    [Youtube] What is Integrated Digital Marketing (IDM)?
    Subscribe to Synecore Tech''s YouTube Channel for more insight into the world of IDM! 'Digital Marketing is an ever-changing field with many moving parts; new trends come and go each day, but is it enough for your brand to just have a website ? Or to have just a strong social media strategy? Not unless they are integrated! Watch and learn.
  • MARKETING ACTION  |  FRIDAY, JUNE 27, 2014
    [Youtube] Ann Handley and Atri Chatteree Talk: Content Marketing for Small Teams, Part 1
    It always astounds me: No matter how niche you think your industry is, if you go on YouTube, if you go on Pinterest or whatever is relevant to your particular product or service, I guarantee you will find people who are as passionate about it as you are, who are probably already creating content. 'An Act-On Conversation. link]. Learn how.).
  • FATHOM  |  THURSDAY, JUNE 26, 2014
    [Youtube] 5 Ways to Share Financial Aid Information via Higher Education Social Media
    FAFSA on film (or YouTube). Consider putting an educational online video  on YouTube that walks students through the process of filling out a FAFSA form so they gain a clear idea of what to do or can follow along and fill out their own form. few key results found by this survey include the following: 75.5% decided to enroll. in 2004.
  • HUBSPOT  |  WEDNESDAY, JUNE 25, 2014
    [Youtube] The Ultimate Guide to Embedding Social Media Posts on Your Website
    In this post, you''ll find the ultimate step-by-step guide to embedding social media posts on your website from Twitter, Facebook, Pinterest, Google+, YouTube, Vine, and SlideShare. YouTube Videos. Here''s what it''ll look like when you''re done: 5) YouTube Videos. Table of Contents. Tweets. Facebook Posts. Google+ Posts. Vines.
  • ENGAGE  |  TUESDAY, JUNE 24, 2014
    [Youtube] Looking for Change: The Power of Sponsored Video
    With more then 7 million YouTube views and a publicity campaign by narrator Tyler Perry, many are calling this a must-see. 'The documentary “Spent: Looking for Change” is catching on. At 40 minutes, this sponsored video by American Express bends our traditional content marketing rules. The serious and complicated topic merits a longer format.
  • MODERN B2B MARKETING  |  TUESDAY, JUNE 24, 2014
    [Youtube] Navigating the Global Digital Ad Landscape [Infographic]
    If your’re marketing on social , you’ll want to know which countries use social channels like Facebook and YouTube the most. 'Author: Maggie Jones Today, marketers can transmit information almost instantaneously — at nearly 300,000km per second, we’re close to transmitting data at the speed of light.
  • WEBBIQUITY  |  TUESDAY, JUNE 24, 2014
    [Youtube] The Six Most Irrational Social Media Concerns of Brands
    For our favorite example, we suggest checking out “The Social Media ROI Conversation” on YouTube. 'Note: the following is an excerpt from the book The Social Employee by Cheryl and Mark Burgess. Reprinted with permission. The following lists the most common concerns surrounding social media, as well as why these shouldn’t be concerns at all.
  • VIDYARD  |  TUESDAY, JUNE 24, 2014
    [Youtube] Bring the YouTube Experience to Your Website with a Vidyard Video Hub
    In today’s digital space there’s a need to bring a YouTube-like viewing experience to your company’s website. Moreover, once you have all of your content in a Video Hub, you can push all of the videos to your YouTube channel with their optimized titles, descriptions, and tags. Dedicated Spot for Your Video Library.
  • VERTICAL RESPONSE  |  MONDAY, JUNE 23, 2014
    [Youtube] 7 Ways to Avoid an Email Blunder
    Doing this as close to your send time as possible is preferable, so that you’re not linking to a YouTube video that’s already been privatized or removed due to copyright infringement. 'Have you ever quickly sent off an email and were mortified to discover an error after you’d hit send? Revision Fairy is another option.
  • BIZNOLOGY  |  MONDAY, JUNE 23, 2014
    [Youtube] Why do companies struggle with ROI?
    You probably have several media properties—a blog, a YouTube channel , a Twitter account , for example and repurposing content for each of these channels is a great way to cross-promote your channels. By repurposing a video on your YouTube channel into a blog post, you can link to the post in the video and vice versa.
  • MARKETING ACTION  |  MONDAY, JUNE 23, 2014
    [Youtube] Optimize Your Content for Inbound Marketing: Part 2
    Talk to your best customers to identify your business- and audience-appropriate social networks : They could be any combination of LinkedIn, Viadeo, Xing, Twitter, Facebook, YouTube, Pinterest, Google+, Tumblr, and many others. '“The best place to hide a dead body is Page 2 of Google’s search results.”. First Things First: A Recap.
  • SYNECORE  |  FRIDAY, JUNE 20, 2014
    [Youtube] Integrated Digital Marketing Chronicles: Measure & Refine Your Efforts
    Subscribe to Synecore Tech''s YouTube Channel for more insight into the world of IDM! 'After you''ve defined , promoted , connected and converted the audience with your digital marketing campaign your work is finished, right? Wrong! How is this accomplished? By measuring and refining your marketing efforts! That got me thinking.I
  • LEADERSHIP  |  THURSDAY, JUNE 19, 2014
    [Youtube] Interesting Infographics: What You Need To Know About Twitter This Year
    The top brand followed on Twitter (with 40 million followers) is YouTube. 'If you’re doubtful about using Twitter in your future marketing campaigns, Dashburst ’s infographic may clear up some of your concerns. In particular, China houses the largest amount of Twitter users in the world, which is calculated at 35.5 million. Did You Know….
  • LEADERSHIP  |  THURSDAY, JUNE 19, 2014
    [Youtube] Interesting Infographics: What You Need To Know About Twitter This Year
    The top brand followed on Twitter (with 40 million followers) is YouTube. 'If you’re doubtful about using Twitter in your future marketing campaigns, Dashburst ’s infographic may clear up some of your concerns. In particular, China houses the largest amount of Twitter users in the world, which is calculated at 35.5 million. Did You Know….
  • KOMARKETING ASSOCIATES  |  THURSDAY, JUNE 19, 2014
    [Youtube] 3 Things Your Social Media Team Should Know About SEO
    Bing is personalizing search with Facebook and Google is personalizing search with Google+ (I’m just gonna go ahead and group Gmail, Youtube, Authorship, etc. 'One of the biggest challenges we hear about in the world of marketing is around the idea of silos. Enter search and social.  . Social can be a huge advantage for search marketers.
  • HUBSPOT  |  WEDNESDAY, JUNE 18, 2014
    [Youtube] The Recipe for Perfect Social Media Posts [Infographic]
    'When you post on social platforms like Twitter, LinkedIn, Facebook, YouTube, and Pinterest, you''ve got to do a lot more than just post a link with a quick sentence describing it if you want lots of people to click on your post and visit your website. You''ve actually got to optimize your posts for each network. Social Media
  • B2B MARKETING UNPLUGGED  |  TUESDAY, JUNE 17, 2014
    [Youtube] Five Solstice Celebrations for Marketers
    found this on McSweeny’s Internet Tendency (a site that should be on your list of things to do on Fridays) and here it is on YouTube. 'Some people celebrate the solstice by painting themselves blue and yelling at airplanes; others make a fetching crown of daisies, and some of us look up from World Cup long enough to observe the lengthy day.
  • VERTICAL RESPONSE  |  TUESDAY, JUNE 17, 2014
    [Youtube] 6 Easy Ways to Keep Track of Your Competitors
    Follow your competitors on social media sites such as Facebook, Twitter, Google+, Pinterest, Instagram, LinkedIn, or YouTube. 'You don’t have to be James Bond or Jason Bourne to find out what your competitors are up to. Competitive analysis for small businesses also doesn’t have to take up a lot of time or money. and Bing.
  • WINDMILL NETWORKING  |  TUESDAY, JUNE 17, 2014
    [Youtube] Looking For Talent? Why Not Use YouTube?
    Consider using YouTube in your recruitment strategy. YouTube is on the top 5 most trafficked websites in the world, trailing Google and Facebook. YouTube is the second largest search engine trailing only Google (which happens to own YouTube). Why Not Use YouTube? 'Looking for new talent for your firm?
  • HUBSPOT  |  TUESDAY, JUNE 17, 2014
    [Youtube] The Art and Science of Viral Videos
    Nowadays, social sharing buttons are on practically every form of online content there is: YouTube videos, website articles, audio clips, etc. 'Virality. It’s a topic of mystery and longing. All brands long to go viral, but for most brands, going about creating viral content is a mystery. What’s the secret? Senator John Kerry.
  • MARKETING ACTION  |  TUESDAY, JUNE 17, 2014
    [Youtube] 3 Steps to Blow Your Visitor’s Mind with Content Marketing
    There’s an unbelievable amount of content being posted to the web: 216,000 photos shared on Instagram, 278,000 tweets posted, 72 hours of video uploaded to YouTube, and 2 million Google searches performed every minute. And there’s a lot of noise! Americans now consume 10 hours of content per day, on average, according to Nielsen.
  • B2B MARKETING MENTOR  |  MONDAY, JUNE 16, 2014
    [Youtube] Study: How Marketers Optimize Their Social Content
    The fact that so many businesses are posting so frequently and consistently is even more impressive, considering that many post across a large number of sites in which content guidelines vary widely (for example, Twitter limiting posts to 140 characters, or YouTube requiring video content). Most Marketers Use Three or More Social Networks.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JUNE 16, 2014
    [Youtube] Help me solve marketing’s biggest mystery
    The TV ads were so good they received more than 6 million views on YouTube! And then the miracle — the Old Spice Man came alive, interacting with fans on Twitter and, most memorably, YouTube where he recorded more than 200 hilarious, personal video responses to fans (generating 24 million views). And the results? Wrong. Why not?
  • SYNECORE  |  SATURDAY, JUNE 14, 2014
    [Youtube] Integrated Digital Marketing Chronicles: Connect & Convert Your Audience
    Subscribe to Synecore Tech''s YouTube Channel for more insight into the world of IDM! 'So you''ve established your brands online presence creative content to convey the message, now it''s time to get connecting! That got me thinking.I wonder how different the world would be if the infomercials of the nineties were able to leverage IDM? Check!
  • BIZNOLOGY  |  FRIDAY, JUNE 13, 2014
    [Youtube] Getting better brand value from “Big Data” – the Eternal Struggle
    For more on emotional branding, including insights on brand trust and other branding trends, go to YouTube for an interview of me by Tim Powell. 'More than ever, businesses are obsessed with giving their customers “better value”. The Recession contributed to this fixation. Hope Picker is a research expert on these break-through methods.
  • MARKETING ACTION  |  FRIDAY, JUNE 13, 2014
    [Youtube] Choose the Right Social Networks to Boost Your Business
    Long-form video hosting: YouTube, Vimeo. If you have a lot of video content you should consider creating a YouTube channel or a Vimeo account to make that content searchable and shareable. Vimeo is more focused on business professionals and doesn’t have the clutter of the in-video advertising that YouTube has. hear you. license.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JUNE 12, 2014
    [Youtube] How to Create Genuine Experiences in Your Online Marketing Campaigns
    If you used actors instead of real office workers, yet tried to pass it off as genuine, your YouTube or commercial audience will know. 'Users online are smart. They use the internet every day and are no longer phased by fancy blinking banner ads or emails that promise they will make $5,000 in a single week. Don’t Fake It.
  • VIDYARD  |  THURSDAY, JUNE 12, 2014
    [Youtube] The 4 Videos Your Brand Needs Right Now
    Entertaining your audience with flashy visuals is great, but not very beneficial to your brand without the accompaniment of a clear call to action, or in the case of YouTube distribution, a link back to your website. One of the most important considerations when planning new video content is what style of video you choose to produce.
  • TRADESMEN INSIGHTS  |  THURSDAY, JUNE 12, 2014
    [Youtube] Big Data, Mobile and Social Media Dominate the Conversations at the 2014 BMA Global Conference
    Social media continues to be a key component of the B2B marketing mix, with Facebook, LinkedIn, Twitter and YouTube still being the main ones utilized by B2B marketers. 'By Matt Sonnhalter, Vision Architect. recently attended the Business Marketing Association (BMA) global conference which was held in Chicago May 28-30, 2014. Mobile. link].
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JUNE 12, 2014
    [Youtube] An unexpected blogging journey with Jeff Bullas
    If you enjoyed this type of video, why not subscribe to my YouTube channel ? If you enjoyed this type of video, why not subscribe to my YouTube channel? 'Click here if you can’t see this video interview with Jeff Bullas. And then he discovered blogging and it changed his life. Comments Gracias! by Mark W. Chapman.
  • ENGAGE  |  WEDNESDAY, JUNE 11, 2014
    [Youtube] The Best Content Marketing at the 2014 World Cup
    The brand’s YouTube channel will be posting these throughout the tournament, and the first one is already a gem. It launched The Dugout , a live-streaming YouTube channel that will broadcast six shows straight from Brazil. 'I’m nearly giddy that the FIFA World Cup is starting today. errmm, doctor’s appointment. This is the main event!
  • MODERN B2B MARKETING  |  WEDNESDAY, JUNE 11, 2014
    [Youtube] The Future of Digital Marketing is Already Here
    Watch the clip from Minority Report on YouTube here: https://www.youtube.com/watch?v=ITjsb22-EwQ&feature=kp. Watch the British Airways ad on YouTube here: https://www.youtube.com/watch?v=GtJx_pZjvzc. 'Author: Mike Stocker Today, the needs of all marketers are converging, creating a common set of goals. ITjsb22-EwQ&feature=kp.
  • DIGITAL B2B MARKETING  |  WEDNESDAY, JUNE 11, 2014
    [Youtube] Digital Marketing’s Massive Measurement Lies
    According to Wordstream, the #1 and #2 keywords based on search volume are facebook and youtube. 'Digital marketers are getting hooked on reporting bigger numbers, but in the process your marketing may actually be making a smaller and smaller impact. No wonder 8 in 10 CEOs don’t trust the work marketing is doing. Yikes! Branded search.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JUNE 11, 2014
    [Youtube] 10 Things You Probably Don’t Know About Google+
    The “plus” in Google+ is the skeleton key that opens the doors to the wonders of the Googleverse: YouTube, GMail, Android, Drive and more.You can trip on the high resolution images, the awesome photos and gifs and spend days reading insightful posts. Whatever Google product you touch: YouTube, Gmail, Drive, etc., say no, no, no.
  • SOCIAL MEDIA B2B  |  TUESDAY, JUNE 10, 2014
    [Youtube] YouTube Insights for B2B from the Frozen Food Master
    In that time he has learned quite a bit about YouTube. Most of the biggest YouTube channels are run by individuals, not corporate brands. Does this make YouTube different from other social platforms? YouTubers like honest messaging. If you want to create a beautiful brand anthem spot, definitely publish it on YouTube.
  • WEBBIQUITY  |  TUESDAY, JUNE 10, 2014
    [Youtube] Search and Social Lessons from the Zenith Social Media Marketing Conference
    While there’s no video of his keynote available, his YouTube channel will give you some sense of how Neal can wake up an early-morning crowd in a packed ballroom. 'Last month’s Zenith Social Media Marketing Conference opened with a blast of presentational energy from Neal Rodriguez. Start with research: is your goal achievable?
  • VIDYARD  |  MONDAY, JUNE 9, 2014
    [Youtube] Is Pressing Play in our DNA? Why We’re Hardwired to Love Video
    The products were there; Gmail, Chrome, YouTube, Google Maps, etc. 'I know video is not actually part of our genetic code, but why does video resonate so well as a communication tool? Well, it may not be genetic, but it is part of the human evolutionary story. Take the drawings from the Lascaux Caves in southwestern France, for example.
  • SYNECORE  |  SATURDAY, JUNE 7, 2014
    [Youtube] Integrated Digital Marketing Chronicles: Convey & Promote Your Brand
    Subscribe to Synecore Tech''s YouTube Channel for more insight into the world of IDM! 'You’ve established your brand values and goals, now what? In the second stage of the Integrated Digital Marketing process, we examine some effective tactics and actions you can take to convey and promote your brand. Follow @deannabaisden.
  • LEADERSHIP  |  FRIDAY, JUNE 6, 2014
    [Youtube] Interesting Infographics: Repurposing Content Takes 5 Steps–Here’s How To Do It
    Repurpose the message: this is your opportunity to transform your original content into a new podcast, YouTube video, etc. 'As a B2B marketer, we are always searching for ways to publish good, valuable content. After investing significant time and resources into developing your content, do you also repurpose it in your campaigns?
  • VIDYARD  |  THURSDAY, JUNE 5, 2014
    [Youtube] What is Video Seeding and Does Your Brand Need it?
    million views on YouTube, 2,100 Facebook fans, 5,300 followers on Twitter, 27,000 blog posts and more. The seeding company they hired secured over 35 major blogs and earned 2,400 engagements through YouTube, Facebook and Twitter. You need to start video seeding. What is video seeding? Does video seeding work? Not bad right?
  • BIZNOLOGY  |  THURSDAY, JUNE 5, 2014
    [Youtube] Repurposing: Content marketing made easy!
    You probably have several media properties—a blog, a YouTube channel , a Twitter account , for example–and repurposing content for each of these channels is a great way to cross-promote your channels. By repurposing a video on your YouTube channel into a blog post, you can link to the post in the video and vice versa.
  • BIZNOLOGY  |  TUESDAY, JUNE 3, 2014
    [Youtube] Advertising methods are too ephemeral
    Either you’re smart and willing to keep it alive, in conversation, online on YouTube for the spots, or on a blog somewhere for the print work — or you feel compelled to keep on throwing money at it ad infinitum, because contextual ads, banner ads, etc, only last as long as you write checks. CA is intoxicating!
  • VIDYARD  |  TUESDAY, JUNE 3, 2014
    [Youtube] How to Plan Your Video Marketing Strategy
    You’ll notice I didn’t say “on YouTube” While YouTube is an amazing (and incredibly important) distribution channel, it’s not a strategy. At the end of the day YouTube has an interest in keeping people on their site, whereas you can really only prompt conversion on your own site. Record scratch).
  • SYNECORE  |  MONDAY, JUNE 2, 2014
    [Youtube] Integrated Digital Marketing Chronicles: Define & Establish Your Brand
    Subscribe to Synecore Tech''s YouTube Channel for more insight into the world of IDM! 'Just like everyone else who is ever-present on the Internet, brands are too. But rather than just creating a presence, brands must be a presence. Tweet This. wonder if Attila the Hun used an IDM approach when he tried to take over the world? It’s digital.
  • B2B VOICES  |  FRIDAY, MAY 30, 2014
    [Youtube] What Are You Doing About China? Six Steps to Take Now
    Local social media platforms have truly benefited from the blocking of social media platforms from the West, such as Facebook, Twitter and YouTube. 'Hello China. RenRen. Weibo. QZone. Baidu. YouKu. If these names are not familiar to you then you have some homework to do. What’s driving this growth in China? So what can you do? Got it?
  • LEADERSHIP  |  FRIDAY, MAY 30, 2014
    [Youtube] Interesting Infographics: How To Make Your Content Go Viral
    YouTube is not your only video distributor; consider Vimeo and Yahoo video, too. 'We’ve all been there: we spend significant time and resources to craft what we (or our marketing agency) thinks will “go viral” The “Publish” button is pressed, it’s live and then……crickets chirping.
  • HUBSPOT  |  THURSDAY, MAY 29, 2014
    [Youtube] The Internet Trifecta & the Battle for Attention: Lessons From Mary Meeker's Internet Trends Report
    This year, Meeker talked about messaging, mobile, phone books, Pinterest, Yelp, Yammer, YouTube, and more. If you doubted the power of video, look no further than YouTube. YouTube has become a marketing force to be reckoned with, so much so that Nielsen data suggests YouTube reaches more US adults ages 18-34 than any cable network.
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 28, 2014
    [Youtube] The Best Example of a Human Email…EVER.
    Take a quick glance at their YouTube videos. 'Author: DJ Waldow   “We don’t have time for a long email, and neither do you. It’s very important that we all stay focused and get to the bottom of this Jay-Z / Solange / Beyoncé situation. This was the opening paragraph from Eat24’s May 16 th weekly coupon email. Weekly coupon email.
  • FATHOM  |  TUESDAY, MAY 27, 2014
    [Youtube] Why You Need a Blog and How to Leverage It Using Social Media
    Be sure your blog URL is included in your Facebook profile, Twitter bio, LinkedIn profile, YouTube channel description, etc. 'More than 70 percent of Fortune 500 companies have active Facebook and Twitter accounts, yet only 34 percent have a blog. But the reality is that other social networks could soon follow in Facebook’s footsteps.
  • BIZNOLOGY  |  TUESDAY, MAY 27, 2014
    [Youtube] So what is native advertising?
    The content tends to be camouflaged in native garb, looking and feeling like the surrounding editorial content in both tone and voice, whether it’s an article on the Atlantic, a Vlog on YouTube , a snappy on Instagram, or a pithy 140 characters dose on Twitter. guess we can call it buzz advertising, if you will. The Native Matrix.
  • HUBSPOT  |  MONDAY, MAY 26, 2014
    [Youtube] Inspirational Content That #GivesYouWings
    As part of their digital strategy, their YouTube channel has had over 800,000,000 views, acquiring over 3,400,000 subscribers as a by-product. 'I love Skype. just had a call with my good friend, George. We chatted about how I’ve moved away from agencies that focus on quantity over quality but how there is so much competition. Think.
  • SYNECORE  |  FRIDAY, MAY 23, 2014
    [Youtube] Navigate Your Web Design Process in 5 Steps
    Subscribe to Synecore Tech''s YouTube Channel for the latest tips and tricks on all things marketing! 'Designing a website your audience will appreciate can be a daunting task! When a user finds a website to be cluttered, confusing, and clunky, you are going to have a hard time getting that user to come back for more. Follow @Spenceafied.
  • BIZNOLOGY  |  FRIDAY, MAY 23, 2014
    [Youtube] Is it ever OK to block audience comments in social media?
    But a vocal minority of viewers on YouTube apparently felt the need to leave a few choice comments that were offensive (understandably so) to the vast majority of viewers. Social Media Marketing blocking comments cheerios comments YouTube youtube comments To me, that’s the point. What to do? Nothing.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MAY 22, 2014
    [Youtube] Mobile App Advertising: Staying Affloat in a Sea of Apps
    The ads will not only appear to users in apps, but also on Google’s Display Network and YouTube, giving a company’s message more reach. The issue, however, is that there are currently one million  other mobile applications vying for user attention. The good news is that big online advertising platforms have heard companies’ outcry. Facebook.
  • TRADESMEN INSIGHTS  |  THURSDAY, MAY 22, 2014
    [Youtube] 2014 Report on B2B Manufacturing Content Marketing in North America
    81% use YouTube to distribute content and rate it as the most effective social media platform. 'By Matt Sonnhalter, Vision Architect. In this report you’ll find answers to questions such as: What percentage of manufacturing marketers have adopted content marketing? What tactics are they using? Lack of time, 2. Producing enough content.
  • VERTICAL RESPONSE  |  WEDNESDAY, MAY 21, 2014
    [Youtube] 7 Easy Tips to Creating Stellar Email Content
    Say it with video Try adding some video to your next email to mix up your content (you simply include an image of the video and link to where the video is hosted like on YouTube). 'Once a subscriber opens your email, you’ve got just a few seconds to grab his or her attention. Stellar content can keep them glued to the screen.
  • HUBSPOT  |  TUESDAY, MAY 20, 2014
    [Youtube] 8 Tips on Building Brand Awareness From Top UK Growth Hackers
    M&S began life as a market stall, and YouTube was started by two friends in a room above a pizza takeaway. 'Branding tactics have drastically changed over the last decade and marketers have had to learn a whole new playbook -- a playbook that is constantly evolving with new technologies and social platforms. iMedia Connection ).
  • B2B MARKETING INSIDER  |  MONDAY, MAY 19, 2014
    [Youtube] Thanks Social Media – Our Average Attention Span Is Now Shorter Than Goldfish
    YouTube launched in 2005. 'Oops. forgot! On October 9, 1999 I married the love of my life. The following day we were whisked off to beautiful Hawaii for an amazing honeymoon trip we still talk about now almost 15 years ago. How could I forget my own birthday? Thankfully, it was mine and not my wife’s!). But it’s easy to see how this happened.
  • HUBSPOT  |  MONDAY, MAY 19, 2014
    [Youtube] Every CMO Needs to Read the New York Times Innovation Report
    Perhaps assemble a YouTube playlist of your top videos on a topic. 'You were never meant to be able to read the New York Times Innovation Report. It was an internal document that cost the company thousands of hours of time and money to research and assemble. You should take the time to read it, too. Both will give you plenty to think about.
  • BIZNOLOGY  |  MONDAY, MAY 19, 2014
    [Youtube] 24 reasons SEO and social media are inextricably linked
    28% say social media sites e.g. YouTube, and Facebook help them learn more about brands and product (source: Octagon). 25% of Google searches come from YouTube in 2013; up from 17% in 2007 (source: comScore). 1, #2 and #3 largest web destinations are Google, Facebook and YouTube, respectively (source:  Alexa ).
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