ORACLE B2B WHITE PAPERS | TUESDAY, NOVEMBER 24, 2015
[Youtube] Grande Guide to B2B Blogging
YouTube videos and SlideShare decks can be featured. Grande Guide to. B2B Blogging What Is a Grande Guide? You know what the typical day is like for marketers. Between brainstorming and strategy sessions, last- minute requests and impromptu meetings, and trips to. That’s why Oracle Eloqua developed the Grande Guide. series. your business!
REVRESPONSE B2B WHITE PAPERS | FRIDAY, NOVEMBER 27, 2015
[Youtube] 20 Marketing Trends & Predictions for 2013 & Beyond
We saw the rise of Pinterest, several IPOs and acquisitions, an aggressive political ad war, Facebook's 1 billionth user, and watched one Korean artist turn into a global phenomenon thanks to YouTube In 2012, the world of marketing underwent major changes.
MADISONLOGIC B2B WHITE PAPERS | TUESDAY, NOVEMBER 24, 2015
[Youtube] Improving ROI with Marketing Optimization
of user-generated content on platforms such as Facebook and YouTube. • New contact channels add complexity and dissonance. More Efficiency, Better Targeting, Higher Volume = Not Enough. Optimization in Action – A Simple Example. Optimization Workflow. Marketing Optimization with Big Data. Closing Thoughts. 8 For More Information. Market.
MADISONLOGIC B2B WHITE PAPERS | TUESDAY, NOVEMBER 24, 2015
[Youtube] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
this medium is SlideShare, which is essentially a “YouTube for. www.knowledgevision.com KnowledgeVision ® Why Online Presentations. Belong In Every Content. Strategy by Michael Kolowich CEO and Founder KnowledgeVision Systems, Inc. MICHAEL KOLOWICH I N T E R ACTIVE INTERACTIVE. Where Do Online Presentations Come From? The contenders? world.
FATHOM | WEDNESDAY, NOVEMBER 25, 2015
[Youtube] Fathom SEO Pulse #47: Google’s Own Search Ranking Guidelines, Streaming Apps without Installing & More
How to Get an Exact Match Vanity URL for YouTube”. Google doesn’t allow you to claim your vanity URL as an exact match for your new YouTube business. Creating a custom vanity URL for your YouTube is a good idea because it makes it much easier for your customers to find your videos. Happy Thanksgiving!*. link]. link]. link].
HUBSPOT | WEDNESDAY, NOVEMBER 25, 2015
[Youtube] The Holiday Marketing Tips You Need to Sell More This Season [Infographic]
From Pinterest to Instagram to Facebook to YouTube, the influence of user generated content on purchasing behavior varies. Between Black Friday, Small Business Saturday, and Cyber Monday, the coming week will be filled with holiday shopping. On social media, user generated content is one of the strongest influences of consumers.
SALES ENGINE | TUESDAY, NOVEMBER 24, 2015
[Youtube] 7 Elements every Content Marketing Strategy Must Have
Is this a Youtube channel? If your channel is a youtube channel, then obviously video is your choice. Simply producing content isn’t going to get the job done anymore. But even though competition is expanding in 2016, many will still fail to drive bottom line results. It starts with the goal. Are you developing a podcast series? 4.
WINDMILL NETWORKING | TUESDAY, NOVEMBER 24, 2015
[Youtube] The Evolution of Employee Advocacy from Marketing to Social Selling to Social Business
Twitter | Facebook | Google+ | LinkedIn | YouTube | Pinterest |. The one keyword which permeated every one of the ten sessions at the recent Social Tools Summit was employee advocacy. Author information. Neal Schaffer. Neal Schaffer. Employee Advocacy
EARNEST ABOUT B2B | MONDAY, NOVEMBER 23, 2015
[Youtube] What lies ahead: from the Wearables watershed to the Internet of many more Things
Last week, analyst CCS Insight hosted its annual ‘Predictions for 2016 and Beyond’ event. Jam packed with interesting thoughts on what’s going on in the mobile, media and internet industries – and what lies ahead, here’s what I learnt: We’re so over smartphones.
> Over 1.5b simulators for high risk jobs), marketing (e.g.
MODERN B2B MARKETING | MONDAY, NOVEMBER 23, 2015
[Youtube] 6 Trending and Cutting-Edge Digital Marketing Strategies You Need to Know
YouTube users are already used to seeing pre-,mid-, and post-roll ads so the experience is pretty conventional. In most of these cases, the ad can only be skipped after the user watches at least a few seconds, and in some cases they can’t be skipped at all. So how do you keep up with the times? Mobile Video Advertising. Native Advertising.
JUNTA 42 | SATURDAY, NOVEMBER 21, 2015
[Youtube] This Week in Content Marketing: Does Dollar Shave Club’s Content Launch Have Transparency Issues?
In this week’s episode, Robert and I discuss several reasons why YouTube is poised to make a big impact in the streaming music business and what marketers can learn from its business model. YouTube Music. Her YouTube channel has over 1 million views and more than 4,200 subscribers. This week’s show. Sponsor (32:21).
WINDMILL NETWORKING | THURSDAY, NOVEMBER 19, 2015
[Youtube] Six Steps to Strategically Building an Influencer Marketing Program [Free Webinar]
Twitter | Facebook | Google+ | LinkedIn | YouTube | Pinterest |. Welcome to the era of Influencer Marketing. The rise of social media has allowed more people to share more information to a wider audience. This paved the way for a new breed of celebrities: The digital influencers. Author information. Neal Schaffer. Neal Schaffer.
VERTICAL RESPONSE | WEDNESDAY, NOVEMBER 18, 2015
[Youtube] Making Content Marketing, Email and Social Media Work in Harmony for Your Small Business
Use social media to distribute content that resides on your blog, YouTube page, or other places. As a small business owner, you wear multiple hats, and some of them probably fit better than others. It’s not uncommon for small business owners to feel uncomfortable in their role as chief marketer. You’re not alone. Video. Email.
FATHOM | WEDNESDAY, NOVEMBER 18, 2015
[Youtube] 7 Steps to Transform Your Social Selling Strategy
We break down the process into greater detail on my YouTube Channel and at my personal blog PublishorPerish.FM. Selling in the Age of Content Marketing at LinkedIn’s Sales Connect 2015. Anyone with passion, commitment and a unique perspective can change the world. Our intent is not political. Please watch the video to learn more.
FATHOM | MONDAY, NOVEMBER 16, 2015
[Youtube] Social Selling Experiments and Building a Content Community
How to leverage YouTube to break through (14:00). How do most inside sales people (SDRs) engage a socially (media) active prospect? Apparently the same standard way for all of their targets, using a biased, impersonal volumetric approach and the chance of good timing. This experiment is currently running.). For this I challenge the Sales VPs.
VISUALLY | MONDAY, NOVEMBER 16, 2015
[Youtube] Top 5 social media video tutorials available online
If you’ve ever searched for something on YouTube, you know it’s like searching for a diamond in a sea of sneakers. You should use video to help build your email subscriber list, blog traffic and Facebook audience, say Sean Cannell and Benji Travis of Video Influencers , a YouTube channel dedicated to social video mastery. Link up.
YOUR SALES MANAGEMENT GURU | MONDAY, NOVEMBER 16, 2015
[Youtube] Sales Compensation Planning for 2016
This is a short YouTube video that will help better understand what we mean by setting your goals. Sales Compensation Planning for 2016. It takes time to get it right. Over the next few weeks I will be discussing the components that all companies must begin to work on during the 2016 budgetary and business/sales planning process.
VIDYARD | MONDAY, NOVEMBER 16, 2015
[Youtube] Video Marketing Success Starts with Distribution, says Forrester
Posting a video on YouTube (even if it’s a pretty freakin’ awesome video) is unlikely to generate you millions of views or qualified leads. James Buchanan, Strategy Director at Razorfish, the agency working on some of Unilever’s YouTube campaigns says that their traffic is split 50/50 between organic and paid. Blog Video Optimization
VIDYARD | THURSDAY, NOVEMBER 12, 2015
[Youtube] New Vidyard Live is First Video Streaming Solution Fully Integrated with Salesforce and Marketing Automation
With Vidyard, customers can add video to their websites in minutes, get real-time analytics, syndicate video to social networks and YouTube, create calls to action, optimize search engine hits, capture leads, and brand their player skins all from one place. Live streaming is now a popular tool across enterprises. About Vidyard.
WINDMILL NETWORKING | THURSDAY, NOVEMBER 12, 2015
[Youtube] Content Commoditization is Coming — Prepare Your Brands!
Twitter | Facebook | LinkedIn | YouTube |. So 15 years ago we decided the Internet was no longer a fad, and we definitely needed a website for our business. Then 10 years ago we decided social media was something we need to pay attention to, and now we realize it is essential in our media mix as well. For the past five […].
SALES ENGINE | THURSDAY, NOVEMBER 12, 2015
[Youtube] Redefining sales prospecting in an era where no one wants to talk to you
YouTube and social media had just begun to blossom. LinkedIn is the new business standard, and YouTube has become the third most visited website on the Internet. Jennifer's a speaker, trainer, writer (read her free e-book), blogger, Facebooker , Instagrammer , Tweeter , and YouTuber. That means cold calls.
BIZIBLE | WEDNESDAY, NOVEMBER 11, 2015
[Youtube] The Complete Display Ads Overview For B2B Marketers
There are non-Google display networks, Youtube video ads, and Gmail sponsored promotions. Youtube Ads : Video ads need to get attention within the first three seconds and are generally expensive to test. Display advertising is a bit of a mystery. You’re paying for impressions and clicks on sites you don’t own. How do you do this?
CONTENT STANDARD | WEDNESDAY, NOVEMBER 11, 2015
[Youtube] All Eyes on You: Why Brands Need a Video Content Series
The company has also figured out a way to distribute these serial videos through its GoPro network , which includes YouTube, Facebook, Instagram, Twitter, and channels on XBox Live and Virgin America. YouTube reportedly adds 300 hours of video every minute, which means people have an endless amount of videos to watch. Why Do Series?
HUBSPOT | WEDNESDAY, NOVEMBER 11, 2015
[Youtube] The Best Promotional Product Videos Ever (And Why They Make You Buy)
The company's CEO, Tom Dickson, became a YouTube icon back in 2006 with the introduction of his Will it Blend? Six days later, we had six million views on YouTube. million views (and counting) on YouTube. 2) Dollar Shave Club: Our Blades are Great. The goal in crafting a perfect product video is not far off. series.
WINDMILL NETWORKING | TUESDAY, NOVEMBER 10, 2015
[Youtube] How to Use LinkedIn Groups for Social Selling
Twitter | Facebook | Google+ | LinkedIn | YouTube |. LinkedIn Groups can be extremely valuable tools for social selling but, I find them to be somewhat of an anomaly based on the relatively small percentage of group members (I’m guessing single digits, on average in any given group) who are actually active on this platform. Craig Jamieson.
FATHOM | MONDAY, NOVEMBER 9, 2015
[Youtube] Rise of the CMO in Higher Education
For evidence, I could cite widely known demographic usage statistics for Facebook, YouTube, Instagram, Snapchat, texting, mobile habits, etc., Note: This article contains adapted excerpts that originally appeared in Fathom’s “ EDU Standard: The CMO Edition.” But wait, my school’s marketing is already great!
WINDMILL NETWORKING | MONDAY, NOVEMBER 9, 2015
[Youtube] 11 Must-Have Content Curation Best Practices [Free Webinar]
Twitter | Facebook | Google+ | LinkedIn | YouTube | Pinterest |. The social media revolution was a huge equalizer among the publishing industry by giving anyone and everyone the tools to be their own publisher. Author information. Neal Schaffer. Neal Schaffer. Content Marketing
GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, NOVEMBER 9, 2015
[Youtube] What are the most reliable content channels to connect with customers?
YouTube subscribers. Joe sort of mashes together Tumblr/Medium/Instagram and Pinterest but I think the connection to a blog or YouTube community is distinct, important, and powerful for this reason: this is your most actionable audience because this is where the emotional connection resides. Is anybody reading it? Does anybody care?
JUNTA 42 | SATURDAY, NOVEMBER 7, 2015
[Youtube] This Week in Content Marketing: Consistent Content Is Key (And Most Brands Can’t Do It)
Next, we question whether Google launched its YouTube Red subscription service primarily because of ad blockers – which is what YouTube superstar PewDiePie claims – or because of other factors. Content Distribution and Promotion Content Marketing Examples Facebook Industry News and Trends PNR YouTubeThis week’s show.
SYNECORE | FRIDAY, NOVEMBER 6, 2015
[Youtube] Paid Advertising 101: Understanding the Basics of Advertising on Social Media
Now, whether it’s Facebook, Twitter, LinkedIn, or YouTube, they’ve all stripped down their processes, simplifying the user experience and making it astonishingly easy to set up ad campaigns on their platforms. Advertising on YouTube. According to data from eMarketer, Advertisers worldwide will spend $23.68 increase from 2014.
WINDMILL NETWORKING | THURSDAY, NOVEMBER 5, 2015
[Youtube] Social Media Legal Risks for Financial Institutions
Twitter | Facebook | Google+ | LinkedIn | YouTube |. A financial institution’s social media engagement can attract new customers and increases community engagement, but it can create exposure to serious legal risks. This can significantly impact the […]. Author information. Ethan Wall. Social Media and the Law
ACT-ON | THURSDAY, NOVEMBER 5, 2015
[Youtube] 17 Realistic Ways to Get More Website Traffic
And remember: YouTube is the second largest search engine…. Launch a YouTube channel. Traffic is to digital marketing like gasoline is to an engine. It’s what makes it go. So it’s not too surprising that web traffic usually comes in at the top of the list for content marketing goals. Trouble is, traffic can be hard to get. Back to you.
BIZNOLOGY | WEDNESDAY, NOVEMBER 4, 2015
[Youtube] Children of the Cloud
We have an entrepreneurial culture that gives people responsibility to create something they’ve built and own,” said Stacey Ferreira, who started a YouTube-focused ad agency after selling her Branson-funded venture in 2013. “My peers say that once they’ve learned everything they can learn at a company, it’s time to leave.”. Thomas is 20.
TRADESMEN INSIGHTS | WEDNESDAY, NOVEMBER 4, 2015
[Youtube] Is Print Dead?
To view other videos from Sonnhalter, visit our YouTube channel here and let us know if there’s a B2T marketing topic you’d like us to cover. We’ve been hearing for years that print is “dead” and digital media reigns. However for B2T, print is still and important medium.
SYNECORE | WEDNESDAY, NOVEMBER 4, 2015
[Youtube] Paid Advertising 101: Understanding Search and Display Advertising
The other half of the Google AdWords universe is the Google Display Network, which includes a collection of Google websites (like Google Finance, Gmail, Blogger, and YouTube), partner sites, and mobile sites and apps that show AdWords ads matched to the content on a given page. billion in online ad revenues in the US, up 22.5% year over year.
HALEY MARKETING | TUESDAY, NOVEMBER 3, 2015
[Youtube] Staffing VOICE Award Winner: CoWorx
CoWorx is one of our most active Social Pro clients. We worked with their team to create a strong brand for CoWorx on LinkedIn, Facebook, Twitter, Google+ and YouTube. Haley Marketing would like to congratulate our 2015 VOICE award winners. CoWorx won a Staffing VOICE award for their social media campaign.
KOMARKETING ASSOCIATES | TUESDAY, NOVEMBER 3, 2015
[Youtube] How to Generate New Keyword Ideas
What that means for marketers is how someone searches on Google may not be the same way they search on YouTube or even Google mobile. What I like about this tool is it gives you suggested search queries for Google, Bing, YouTube, and even App Store searches. To me, this is silly. People use words to search! Image: Blue Nile Research.
WINDMILL NETWORKING | TUESDAY, NOVEMBER 3, 2015
[Youtube] How YouTube Red Affects Your Brand
Last week YouTube launched a new service called YouTube Red; which allows subscribers to watch YouTube without having to watch any ads. How YouTube Red Affects Your Brand by Jayson Duncan - Maximize Social Business. YouTubeAuthor information. Jayson Duncan. He has created videos for Fortune 50 companies.
FATHOM | MONDAY, NOVEMBER 2, 2015
[Youtube] How to Audit a PPC Account
You could also have a separate section on display tactics, YouTube and others if it applies to the account. You may be performing a pay-per-click (PPC) account audit on behalf of a prospect in hopes of winning the business. Whichever the case may be, account audits are vital to showcase your PPC skills and win over the prospect or client.
HUBSPOT | MONDAY, NOVEMBER 2, 2015
[Youtube] Blogs, Books, Tools & More: Your Go-To Guide for Marketing Training [Free Resource]
108,000 YouTube views. million emails. 50,000 Google searches. 10,000 tweets. These numbers represent what goes down on the internet in just one second. repeat, one second. These days, the world spins too fast for formal, one-time marketing training. Successful marketers have learned to make learning a part of their day job.
JUNTA 42 | SATURDAY, OCTOBER 31, 2015
[Youtube] This Week in Content Marketing: YouTube Proves We Have No Rights on Social Media
In this week’s episode, Robert and I question YouTube’s controversial decision to force content creators to be part of their new paid subscription program. companion article describes how this is already starting to happen to ESPN, which has already removed its videos from YouTube. What should content marketers do? link]. 3.
CRIMSON MARKETING | THURSDAY, OCTOBER 29, 2015
[Youtube] Think Before Ignoring These 15 Digital Marketing Trends
That’s why 65.79% of marketers said they plan to increase their use of YouTube. Marketers hardly have the time to sort hype from reality when thinking about digital marketing solutions. . A new ebook by MDG Advertising helps to identify the biggest trends of 2015 and how to think about planning for 2016. . 1. Blogs: . ” 13.
BIZIBLE | THURSDAY, OCTOBER 29, 2015
[Youtube] Drive More Revenue With AdWords: Everything B2B Marketers Need To Know
In Fall 2015, Google announced Customer Match, a product that allows marketers to create custom lists of email addresses within AdWords, which Google then matches with users across its email, YouTube, and search audiences to serve ads to (similar to Facebook’s Custom Audiences product). CLICK TO TWEET. Here’s A Sneak Peek: Customer Match.
HUBSPOT | THURSDAY, OCTOBER 29, 2015
[Youtube] 5 Tips to Help Make a Killer Marketing Video
After Google, YouTube is the second-largest search engine in the world. Some people watch on YouTube, some will only watch videos on Facebook. Creating a video (or video series) to help market your product or service is a no-brainer. It's an easy, shareable way to communicate your company's core message. How to do it. How to do it.
ACT-ON | THURSDAY, OCTOBER 29, 2015
[Youtube] Not Your Father’s Rebrand: Can the Old Be New Again?
More than 40 million YouTube views later, and with a 27 percent increase in sales year-over‐year in the first six months after the new line of commercials’ debut, Old Spice’s hipper, younger rebranding was accomplished. Whether you love her or hate her, everybody has an opinion on the music of Lizzy Grant. What’s that? Minor detail.
CONTENT STANDARD | WEDNESDAY, OCTOBER 28, 2015
[Youtube] 5 Reasons to Choose Video Content to Tell Your Brand Story
“If I think about my daughters—they’re both teenagers—they watch a lot of video on YouTube,” said Shutterstock’s Rhodes. The online universe streams more than 38.2 billion videos per year, up 43 percent since 2014. As a writer, this scares me. But how can they choose? Novelty counts. What now? Content marketing blogs?
GROW - PRACTICAL MARKETING SOLUTIONS | WEDNESDAY, OCTOBER 28, 2015
[Youtube] Recovering from my complete content marketing failure
would then publish the videos of the interviews both on YouTube and on my blog (along with the show notes) and also re-purpose the audio tracks as episodes of a podcast. would then publish the videos of the interviews both on YouTube and on my blog (along with the show notes) and also re-purpose the audio tracks as episodes of a podcast.
VIDYARD | TUESDAY, OCTOBER 27, 2015
[Youtube] The Coles Notes of MarketingProfs 2015: Making Marketing Magic
YouTube – Good at ‘think’. Through oodles and oodles of great workshops, keynotes, breakouts and by bringing marketers together to network and have fun. Eager beavers could come a day early and take part in one of eight intensive, four hour workshops. Topics range from optimizing content for search and mobile to writing for marketers.
WINDMILL NETWORKING | TUESDAY, OCTOBER 27, 2015
[Youtube] Social Tools Summit #SocialTools15 : The Definitive Social Media Industry Conference
Twitter | Facebook | Google+ | LinkedIn | YouTube | Pinterest |. Today will witness the 2nd Social Tools Summit, a 2-day event which will be at the Fairmont Hotel in San Francisco. Author information. Neal Schaffer. Neal Schaffer. Social Media Conferences Uncategorized
VISUALLY | TUESDAY, OCTOBER 27, 2015
[Youtube] Making the Case for Content Marketing: Research & Statistics
Youtube is also joining the ad-free experience by launching YoutubeRed. As the digital landscape evolves, it can be hard to stay on top of the best ways to reach your target market. Whether you’re focused on a B2B or B2C audience, chances are you’re considering a shift toward content marketing. Content gains trust.
IT'S ALL ABOUT REVENUE | MONDAY, OCTOBER 26, 2015
[Youtube] Marketers Need to Focus on Prospects' Behaviors, Not Demographics
Suggested Platforms/Tactics: Display, Facebook, YouTube, Mobile. Suggested Platforms/Tactics: Display, SEO, PPC, YouTube, Mobile. Suggested Platforms/Tactics: Display, SEO, PPC, YouTube, Social, Email, Mobile Apps. Marketing is often about treating the largest groups of prospects and customers the same. This is how we scale.
CONTENT STANDARD | MONDAY, OCTOBER 26, 2015
[Youtube] No. 5 Trend: The Ins and Outs of Influencer Marketing in 2016
By logging onto Instagram, it’s easy to find retailers working with social celebrities to promote products concurrent to enterprise organizations partnering with YouTube stars. “We all see those sad sacks walking down the street clutching their Starbucks in one hand and their sugar-loaded Chobani yogurts in the other. Fidelity.
ION INTERACTIVE | THURSDAY, OCTOBER 22, 2015
[Youtube] 5 Ways to Repurpose Your Content and Get More Out Of It
Pull that rad video you made off of YouTube and share it. As marketers, we put a lot of time, effort and energy into creating content to tell our brand’s story. Blog posts, case studies, interactive experiences—all of it requires hours, days and even weeks of our time. And then the next. It’s enough to make you feel like a factory.
ACT-ON | THURSDAY, OCTOBER 22, 2015
[Youtube] Why Your B2B Marketing Needs More Video [And How to Add It]
Those didn’t do so hot. 3) YouTube is still the second largest search engine. What would your execution of this strategy look like? 4) Get serious about optimizing your videos for YouTube’s version of SEO. As mentioned above, YouTube is the world’s second largest search engine. word about YouTube vs. Facebook. HOW?”.
6SENSE | WEDNESDAY, OCTOBER 21, 2015
[Youtube] 6 Takeaways from the 2016 B2B Content Marketing Report
LinkedIn (66%), Twitter (55%) and YouTube (51%) were reported as the most effective social channels for promoting content. What does a successful content marketing program look like? How do marketers measure success? What are the most effective content marketers doing daily and weekly? Who loves to plan? Who loves meetings? B2B Marketing
ANNUITAS | TUESDAY, OCTOBER 20, 2015
[Youtube] The Key to Successful In-Person Events
Keep the momentum going post-event with a recap of the event via a blog post or share a video of top sessions on YouTube. So many events, so little time, at least for B2B marketers. How to decide where to spend your precious time out of the office, money and focus? What makes this event one I choose to attend?
SALESFUSION | TUESDAY, OCTOBER 20, 2015
[Youtube] Content Doesn’t Have to be One-and-Done – 6 Benefits of Re-Skinning Existing Assets
If you decide to re-skin your content as YouTube videos or SlideShare presentations, for example, you might attract new people who are active on those channels who you wouldn’t have brought in otherwise. Content marketing is kind of like the old saying if a tree falls in the forest and nobody’s there, does it make a sound?
KOMARKETING ASSOCIATES | TUESDAY, OCTOBER 20, 2015
[Youtube] Why Mobile Advertising Is Critical for B2B Marketers
You can monitor app downloads and installs, or share screenshots or YouTube videos of your app in action. Our browsing habits and search engine usage has undergone a significant shift over the past decade. Mobile device connectivity continues to take more and more of our time, focus, and energy. It’s Not Just Google AdWords.
FATHOM | TUESDAY, OCTOBER 20, 2015
[Youtube] Attract Potential Students By Telling Your School’s Story
Facebook, Twitter, Instagram, YouTube, and Pinterest let your school’s story unfold in real time. How would current students respond if asked what convinced them to study at your college or university? Their answers may surprise you. But where does this feeling come from? So is your school leveraging the stories that set it apart? Blogs.
FATHOM | TUESDAY, OCTOBER 20, 2015
[Youtube] How to Attract Prospective Students Through Storytelling
Facebook, Twitter, Instagram, YouTube, and Pinterest let your school’s story unfold in real time. How would current students respond if asked what convinced them to study at your college or university? Their answers may surprise you. But where does this feeling come from? So is your school leveraging the stories that set it apart? Blogs.
WINDMILL NETWORKING | TUESDAY, OCTOBER 20, 2015
[Youtube] An 11-Step Approach to Implementing Employee Advocacy [Free Ebook & Webinar]
Twitter | Facebook | Google+ | LinkedIn | YouTube | Pinterest |. Let me begin by saying, out of any other social media program that your enterprise decides to implement, an employee advocacy program is the one initiative that will touch more of your employees than any. Author information. Neal Schaffer. Neal Schaffer. Employee Advocacy
VIDYARD | TUESDAY, OCTOBER 20, 2015
[Youtube] Vidyard Announces Winners of 2015 Video Marketing Awards
It also increased traffic to Hootsuite’s YouTube channel, blog and Sign Up pages. To date, the video has received thousands of views on YouTube and social media networks. Hootsuite, Salesforce, Gainsight and others recognized for innovative use of video. But what’s really exciting is that they aren’t stopping there. Winner: Hootsuite.
FATHOM | MONDAY, OCTOBER 19, 2015
[Youtube] 10 Tips To Improve PPC Performance
Advertising in radio, TV, or other digital areas like YouTube or display will generate brand awareness and assist in conversions later on. For experienced PPC marketers, creating a new account in AdWords, Bing, or Yahoo is an art form. Even with fantastic results, continual tweaks are needed to maintain success. Digital
HALEY MARKETING | MONDAY, OCTOBER 19, 2015
[Youtube] How Should My Staffing Firm Use Social Media?
How Should Our Staffing Firm Use Youtube? YouTube may be one of the most overlooked social channels to use in the staffing and recruiting industries. How Should Our Staffing Firm Use Twitter? Twitter is typically considered to be a social media platform focused on news. Read More. How Should Our Staffing Firm Use Google+? Read More.
WINDMILL NETWORKING | MONDAY, OCTOBER 19, 2015
[Youtube] How to Generate Leads from Social Conversations [Free Ebook & Webinar]
Twitter | Facebook | Google+ | LinkedIn | YouTube | Pinterest |. I was recently invited by the leading global media intelligence company Cision to provide my input as to how listening to social conversations can lead to business. Author information. Neal Schaffer. Neal Schaffer. Social Sales
B2B MARKETING INSIDER | MONDAY, OCTOBER 19, 2015
[Youtube] 20 Experts Provide Their Content Marketing Predictions For 2016
Whether it’s Facebook Live, video on Twitter, Periscope, Blab, Instagram, Vine or the old standby YouTube, 2016 will be the year when video becomes a primary content marketing consideration for all brands – even B2B. Last week I ran my own content marketing prediction : A Correction In The Advertising Market. Carlos Hidalgo. 1.
HALEY MARKETING | SUNDAY, OCTOBER 18, 2015
[Youtube] 5 Reasons to Stop Overlooking Video in Your Marketing Strategy
While I wasn't involved in the conversation and can't say this with 100% certainty, I would argue that YouTube and online video marketing were off of the radar for top brands 10 years ago. The top 100 brands [on YouTube] garnered more than 40 billion views total during the past 12 months, and more than 18 billion in the past year.
HUBSPOT | FRIDAY, OCTOBER 16, 2015
[Youtube] Improve With Improv: What You Learn When You Step Outside Your Comfort Zone [Video]
Check out his Bold Talk in the YouTube Video below. For many people, myself included, the prospect of performing in an improv show is downright terrifying. What could be worse than having to get up in front of an expectant audience with no lines, no plan, and no idea what your fellow performers are going to say? How, exactly?
VIDYARD | FRIDAY, OCTOBER 16, 2015
[Youtube] Video Marketing How-To: Scoring Leads With Video
The most basic lead scoring mechanism is tracking a video view – if you’re using YouTube you can generally set rules around when a viewer has clicked play, but you may not get data more granular than this. Hello, and welcome to another episode of Video Marketing How-To! Blog Video How-To
BIZNOLOGY | THURSDAY, OCTOBER 15, 2015
[Youtube] ISIS: a case study for smart brand building
Using mainly YouTube and Twitter, which are more suitable for posting pictures and movies, the content shows how they have created stable communities and a lifestyle that is faithful to their extreme cause, yet enjoyable and pleasant for anyone. Few recognize “ISIS” as a successful brand, but it is. Here lies the major risk for ISIS.
ACT-ON | THURSDAY, OCTOBER 15, 2015
[Youtube] How To Spice Up Your Content Marketing With Animated GIFs [And Other Animated Visuals]
Here’s the final, compressed animated gif: How to make animated gifs from YouTube and other videos. The next way to make animated gifs is to use YouTube videos. There are many other sites that let you make animated gifs from YouTube videos. Images are powerful tools. It’s always been a fun way to get a little extra attention.
FATHOM | WEDNESDAY, OCTOBER 14, 2015
[Youtube] What Healthcare Marketers Can Learn from the 2016 B2C Content Marketing Benchmarks Report
YouTube came in second place with 53% finding it effective. Content marketers: one of the most important research reports was released two weeks ago by the Content Marketing Institute (CMI) and Marketing Profs. That’s right – the 2016 B2C Content Marketing Benchmarks, Budgets and Trends report has been released. This is fantastic news.
HUBSPOT | WEDNESDAY, OCTOBER 14, 2015
[Youtube] Making More from Less: How to Repurpose Your Nonprofit's Content
Use a post to make a YouTube video. Content is king, but it’s a noisy world out there. For those in the nonprofit space, it is enough of a challenge creating the content that tells your story, to say nothing about then getting that story heard. Let’s unpack some strategies that can help you make the most out of your content. Nonprofit
HALEY MARKETING | TUESDAY, OCTOBER 13, 2015
[Youtube] How Should Our Staffing Firm Use Facebook?
How Should My Staffing Firm Use YouTube? For many staffing and recruiting firms, the way to best utilize Facebook isn’t as clear-cut as some of the other social platforms available. One of the biggest reasons for this is because Facebook is changing. Constantly. Having a Facebook company page. What should you share on your company page?
TRADESMEN INSIGHTS | TUESDAY, OCTOBER 13, 2015
[Youtube] Think Outside (Your) Box
Use the answers to those questions as the basis for white papers, success stories and as key words in press releases, websites and YouTube videos. By Chris Ilcin, Account Superintendent at Sonnhalter. Ask yourself and a few other people in your organization to name your top-selling product. Think like the customer you don’t have yet.
HUBSPOT | TUESDAY, OCTOBER 13, 2015
[Youtube] Double Your Publication’s Visits from Social In 10 Minutes a Day
Quotes, images, extra content, behind the scenes looks all make for great Tweets, Youtube videos, and more. You’ve heard it before: The web is a noisy, noisy place. People are inundated with content all day long, from every direction. And, that every minute people process 4 million Google searches and post 1400 blog posts? Media
KOMARKETING ASSOCIATES | MONDAY, OCTOBER 12, 2015
[Youtube] Discover Global Markets E-Commerce: Trends in Mobile & Social Media Adoption Across The Globe
This past week, members of our team participated in U.S. Commercial Service’s Discover Global Markets Program: E-Commerce Strategies for Exporters in Dallas, Texas. From the conference agenda: This session will provide an overview of international digital marketing trends, focusing on Social Media and Mobile Marketing. Over 3.1 Over 2.2
GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, OCTOBER 12, 2015
[Youtube] Five ways to calm down and not be overwhelmed by social media change
YouTube. So here are the top five networks being populated by marketers: - Facebook - Twitter - LinkedIn - G+ - YouTube. It’s impossible for a person — or even a company — to keep up with the constantly shifting platforms that make up our social media world today. Take a deep breath now. This changes everything.
HUBSPOT | MONDAY, OCTOBER 12, 2015
[Youtube] Want to Take Your Content From Good to Great? 10 Signs You've Hit the Mark
Every single minute , more than 200 million emails are sent, more than 72 hours of video are uploaded to YouTube, and more than 220,000 photos are shared on Instagram. The amount of content created and shared on the internet these days is huge. And by huge, I mean mind-bogglingly huge. Not to mention the 2.5 That’s a lot of content.
FATHOM | FRIDAY, OCTOBER 9, 2015
[Youtube] Promoting World-Class Research
Video content has the tendency to come out with a lot of hype, and then quickly be left to rot in the back of an unkempt YouTube channel. YouTube channel management mirrors the Stanford Twitter example in a multitude of ways. This is what Google gives us when we search for “Harvard University YouTube.”. Let’s take a closer look.
HALEY MARKETING | FRIDAY, OCTOBER 9, 2015
[Youtube] How Should Our Staffing Firm Use LinkedIn? Part II
How Should My Staffing Firm Use YouTube? In the first part of this series, we discussed LinkedIn company pages and shared tips on how to effectively use this page. In this article, we will focus on sharing from your personal profile. How can you make sure you have a great LinkedIn profile? But how can you do more? What is a LinkedIn Group?
WINDMILL NETWORKING | FRIDAY, OCTOBER 9, 2015
[Youtube] How an App Can Help You Build Loyal Blog Readers [Free Webinar]
Twitter | Facebook | Google+ | LinkedIn | YouTube | Pinterest |. My good friend and brand marketing expert Tim Tyrell-Smith sometime ago wrote a great post about how to blog for a transient audience. Tim at the time was targeting a job searching audience who were transient because they would leave his blog once they found a job.
GROW - PRACTICAL MARKETING SOLUTIONS | THURSDAY, OCTOBER 8, 2015
[Youtube] How do I create a feast in an era of content snacking?
Yet no content platform (YouTube, Dailymotion, Slideshare…) is optimized for vertical content. Yet no content platform (YouTube, Dailymotion, Slideshare…) is optimized for vertical content. Proven ways to stand out from the crowd in a content snacking era? from Gregory Pouy I Digital Transformation. connect to an answer.
VIDYARD | WEDNESDAY, OCTOBER 7, 2015
[Youtube] Vidyard Acquires Switch Merge, Launches 1-to-1 Video Personalization
With Vidyard, customers can add video to their websites in minutes, get real-time analytics, syndicate video to social networks and YouTube, create calls to action, optimize search engine hits, capture leads, and brand their player skins all from one place. San Francisco, Calif. About Vidyard. Media Contact: Tyler Lessard. firstname.lastname@example.org.
BIZNOLOGY | WEDNESDAY, OCTOBER 7, 2015
[Youtube] Tools that help generate blogging ideas
The tool instantly shows you popular search terms on Google, Wikipedia, Amazon, YouTube, Bing, Yahoo!, Every blogger knows the challenge of finding topics to write about. Today, this blog will share some tips and tools about where to find current topics and fuel ideas for writing. Quora. Quora is a well-known question and answer site. Soolve.
WINDMILL NETWORKING | WEDNESDAY, OCTOBER 7, 2015
[Youtube] Quick Content Ideas For When You Don’t Have Time
Twitter | Facebook | LinkedIn | YouTube |. When you start discussing discussing social media and content marketing with a client, at some point you get “the look.” The look that says, “Oh my God, I will never have time for all this work with what I already do.” I get it. Everybody has their own busy schedule. Author information.
BIZIBLE | TUESDAY, OCTOBER 6, 2015
[Youtube] 8 B2B Email Marketing Tactics Your Competitors Don’t Want You To Know About
Emails are a lot like Youtube ads, if you don’t get attention within a few seconds the audience will hit skip. Email marketers have 3 seconds to capture attention. Email marketing is even harder than video ads. With email you only get a handful of words. Auditory and visual elements are luxuries email marketers don’t have. Space is limited.
BIZNOLOGY | TUESDAY, OCTOBER 6, 2015
[Youtube] Visitors hate online ghost towns more than spammy auto posts
Social Media Marketing Addition Advertising Age Business Content marketing Facebook Google instagram linkedin marketing social media social media marketing Social networking service twitter YouTubeNo, that’s only the second most-hated thing in corporate social media branding. Know why I know this? There will be growth in the spring!
B2B MARKETING INSIDER | TUESDAY, OCTOBER 6, 2015
[Youtube] What Makes Effective B2B Content Marketing? [Research]
94% of B2B marketers say they use LinkedIn to distribute content, followed by Twitter (84%), Facebook (84%), and YouTube (74%). 55% of B2B marketers say it is unclear what effective content marketing looks like at their organizations. Is your company one of them? Content marketing effectiveness emerged as the key theme for this year’s study.
WEBBIQUITY | TUESDAY, OCTOBER 6, 2015
[Youtube] Are CMOs Putting Too Many Eggs in One Media Basket?
And be sure to follow CMO Dave on his 2015 Measurement Odyssey on YouTube ! Editor’s note: this post was originally published on the MeasureMyBrand blog. According to recent research , U.S. digital advertising revenues rose 16% last year, and the trend indicates another double-digit percentage rise this year as well.
FATHOM | MONDAY, OCTOBER 5, 2015
[Youtube] Is YouTube Advertising Right for You?
Whether you realize it or not, more advertisers are allocating part of their advertising budget toward YouTube. In fact, the number of advertisers running video ads on YouTube is up 40% year over year. Well, there are several reasons: The amount of users who actively use YouTube is insane. Why is this happening?
B2B MARKETING INSIDER | MONDAY, OCTOBER 5, 2015
[Youtube] The 50 Best Startup Tools For 2016
YouTube – For entertainment and miscellaneous education. Whether you’re thinking about launching a business in 2016 or you’re already working on growing one, you probably recognize and understand the importance and value of tools. The fact is, you can’t do it all on your own—no matter how savvy you think you might be or actually are.
IT'S ALL ABOUT REVENUE | FRIDAY, OCTOBER 2, 2015
[Youtube] 3 Ways To Use Video To Get Tactical On Facebook
Post videos directly to Facebook rather than via YouTube, Vimeo, etc. The folks at Search Engine Journal recently conducted a study looking at native video vs. YouTube, Vimeo, etc. " Facebook is absolutely taking traffic from Youtube right now with video. wanna get tactical. Let's get into tactical. Ok, I know.
WINDMILL NETWORKING | FRIDAY, OCTOBER 2, 2015
[Youtube] Is Social Sales About Contacts, Context, Content or Conversions?
Twitter | Facebook | Google+ | LinkedIn | YouTube |. The simple answer is, it’s all 4. You need contacts to engage and convert and content to assist you in this process. What is often ignored is context which plays a huge role in defining relevance. Author information. Craig Jamieson. Craig M. Craig Jamieson. Social Sales
FATHOM | THURSDAY, OCTOBER 1, 2015
[Youtube] Ultimate 2015 Competitive Analysis Checklist for Hospitals
Youtube Page. It makes sense that you’re curious about your competitors. You’re probably wondering (rightfully so), why are they outranking you for certain keywords? And what are they doing both on and off the site that gives them their competitive edge? It’s the same overall process we use for our clients. Overall Factors.
WINDMILL NETWORKING | WEDNESDAY, SEPTEMBER 30, 2015
[Youtube] What’s the ROI of Employee Advocacy? Social Selling.
Twitter | Facebook | Google+ | LinkedIn | YouTube | Pinterest |. A good friend of mine was director of social marketing for a large enterprise in the financial services industry. When he started working, he realized that they were subscribed to a social media monitoring tool recommended to them by their PR agency. Author information.
LEADERSHIP | TUESDAY, SEPTEMBER 29, 2015
[Youtube] The Power of Simplicity
Yes, we are all very busy; we barely have time to look over our email inbox daily, yet we want to Tweet every few hours, post updates on Facebook, answer a question on LinkedIn, watch a video on YouTube, absorb the highlights of a great presentation on SlideShare, distribute a bunch of whitepapers—so much to do and so little time! 27 th ).
B2B IDEAS @ WORK | TUESDAY, SEPTEMBER 29, 2015
[Youtube] Blogs, Vlogs, Newsletters and Podcasts: B2B Marketing Pros and Cons
There are a lot of methods of packaging great b2b content: newsletters, blogs, podcasts, youtube channels, Periscope, Twitter and a million more. Are you strapped for time? Don't have the resources to crank out content on a blog, podcast and a complex workflow of lead nurturing emails? Great! This article is for you.
WINDMILL NETWORKING | TUESDAY, SEPTEMBER 29, 2015
[Youtube] Learning from Big Brand’s ‘How To’ YouTube Videos
One of the best ways to learn how to succeed on YouTube is by looking at what others are doing. One of the most popular types of content on YouTube is “how-to” content. I don’t know about you, but I type a lot of questions into the YouTube search box to learn new things. This […]. Author information. Jayson Duncan. Vide
FATHOM | MONDAY, SEPTEMBER 28, 2015
[Youtube] Google AdWords Adds “Customer Match” to Their Targeting Arsenal
In addition, to begin with this targeting capability will only be available via Google Search, YouTube, and Gmail Sponsored Promotions (GSP). Finally, Google has jumped on the bandwagon to the ability to target users by offline data, such as email addresses, that they are calling “ Customer Match ”. There are unfortunately some limitations.