MADISONLOGIC B2B WHITE PAPERS | MONDAY, SEPTEMBER 15, 2014
[Youtube] Improving ROI with Marketing Optimization
of user-generated content on platforms such as Facebook and YouTube. CONCLUSIONS PAPER Featuring: Wilson Raj, Global Customer Intelligence Director, SAS Insights from a webinar sponsored by the Direct Marketing Association and SAS Improving ROI with Marketing Optimization SAS Conclusions Paper Table of Contents Introduction. Closing Thoughts.
MADISONLOGIC B2B WHITE PAPERS | MONDAY, SEPTEMBER 15, 2014
[Youtube] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
this medium is SlideShare, which is essentially a “YouTube for. www.knowledgevision.com KnowledgeVision ® Why Online Presentations. Belong In Every Content. Strategy by Michael Kolowich CEO and Founder KnowledgeVision Systems, Inc. MICHAEL KOLOWICH I N T E R ACTIVE INTERACTIVE. Where Do Online Presentations Come From? The contenders? world.
VERTICAL RESPONSE | FRIDAY, SEPTEMBER 19, 2014
[Youtube] Unique Ways to Build Your Email List
On every YouTube video you upload, include a note, box, speech bubble, etc. ” By default, YouTube gives you the option to link to another video, playlist, YouTube channel, or Google+ profile. If you’d like to link to your sign up form or website outside of YouTube, follow these steps. So far, so good.
BIZNOLOGY | THURSDAY, SEPTEMBER 18, 2014
[Youtube] 3 Lessons for marketers from the Ray Rice affair
If you have a sleepy B2B business, maybe you won’t end up on CNN when your VP of Supply Chain Management abuses some poor victim on video, but you might end up on YouTube in front of all of your customers. If all of your customers see it, it doesn’t matter whether it was on TMZ or YouTube. Think about this.
VERTICAL RESPONSE | WEDNESDAY, SEPTEMBER 17, 2014
[Youtube] 4 SEO Link-Building Changes You Need to Know
Instead, he recommends spending the same time and energy you would’ve spent on guest blog posts to create engaging and relevant YouTube videos, become a valued member of online communities, or create great content for your own blog. Don’t worry; we’ve got you covered. Will search engines take notice? It’s not likely.
VOLACCI | TUESDAY, SEPTEMBER 16, 2014
[Youtube] Top SEO Factors for Drupal in 2014
Video Integration - YouTube add-on module for Media (and many others). . 'On Sept 15, 2014, Searchmetrics released their 2014 Ranking Factors Study. In it, they analyzed 10,000 search results and created correlations between characteristics of websites and their rankings. In other words, webites that rank high, do x. Um.NM. Just read this.).
BIZNOLOGY | TUESDAY, SEPTEMBER 16, 2014
[Youtube] Are there naked photos of you online?
Reputation Management Facebook Fappening Federal Bureau of Investigation Gerris Google Hoover Jennifer Lawrence Knowem Mardi Gras photograph Pornography reputation management Seth Price Spring Break US States YouTube Lawyers have the unique ability to legally threaten with words and text. It’s certainly worth it. am happy to help you.
HUBSPOT | TUESDAY, SEPTEMBER 16, 2014
[Youtube] 5 Ways You Can Add Social Proof to Your Landing Pages
Learn the step-by-step instructions here to embed tweets, Facebook posts, Pinterest pins and boards, Google+ posts, YouTube videos, Vines, SlideShare presentations, and infographics. 'Imagine you and I were chatting, and I leaned in and told you, "I''m a really amazing oil painter. People look at my paintings and think they''re photographs.
WINDMILL NETWORKING | MONDAY, SEPTEMBER 15, 2014
[Youtube] The Content Marketing Mantra: “Create Once, Use Many”
Twitter | Facebook | LinkedIn | YouTube | The Content Marketing Mantra: “Create Once, Use Many” by Justice Mitchell - Maximize Social Business. 'When developing social media messaging, there is often a knee-jerk reaction to constructing a post per channel. This is not an unfounded best practice. Comments Great post. Content Marketing
MODERN B2B MARKETING | MONDAY, SEPTEMBER 15, 2014
[Youtube] How to Win at B2B Video Marketing
Distribution : YouTube, social networks, video ad networks. If you’re relying on YouTube or other third-party platforms, you simply won’t be able to access the most powerful analytics. But, as with all marketing trends, the conversation soon turned to results: How can marketers demonstrate the ROI of their investment in video?
VIDYARD | MONDAY, SEPTEMBER 15, 2014
[Youtube] Facebook Promises Better Video Metrics, But Don’t Get Too Excited
'With the announcement that Facebook is expanding their video analytics offering, it’s no secret that Facebook is trying to take on YouTube as a video content network. Modern Video Marketing platforms allow brands to syndicate their content to YouTube, and play videos in-line on Facebook (among other social networks).The
VIDYARD | FRIDAY, SEPTEMBER 12, 2014
[Youtube] Jazz up Your B2B Video Marketing With These B2C Lessons
Koodo is a telecommunications company in Canada and their help videos on YouTube are especially good. 'Okay, admit it. As a B2B company with a complex message to communicate, you’re a little jealous of cool video marketing from B2C brands. It’s okay. You can say it. We’re not judging). Whatever you say. The Big Lesson here.
FEARLESS COMPETITOR | THURSDAY, SEPTEMBER 11, 2014
[Youtube] Jeff Ogden of Find New Customers forming the Tampa Chapter of Business Marketing Association
” on YouTube. 'The Business Marketing Association is finally landing in Tampa Bay, led by the award-winning marketing expert Jeff Ogden of Find New Customers. I need board members. Watch “ What can the BMA do for you? Are you a marketing leader for a savvy marketing company in Tampa Bay? Who else? Attract the best practitioners.
FEARLESS COMPETITOR | WEDNESDAY, SEPTEMBER 10, 2014
[Youtube] The Awesome Show – Marketing Made Simple TV
But the shows lives on – on Youtube. Marketing Made Simple TV on YouTube. 'Marketing Made Simple TV was a terrific show. It took all the lessons learned from hosting Act-On Software ‘s prior show, Mad Marketing TV. But we made the new show better and better: Better graphics (Watchitoo’s new release helped a lot).
HUBSPOT | TUESDAY, SEPTEMBER 9, 2014
[Youtube] The Funniest Tweets From #AppleLive
To simulate the #applelive experience, open up several separate YouTube vids, play them simultaneously, minimize, stare at a test pattern. 'Today was the day. Apple was finally about to announce its brand new iPhone and a slew of other new gadgets -- and Apple was finally hosting a live stream of its own. That''s when the problems began.
VOICE-BASED MARKETING | TUESDAY, SEPTEMBER 9, 2014
[Youtube] How Consumers Are Spending More Time With Mobile Media and the Impact for Marketers
'As consumers, we love media. And as engagement shifts and mobile usage grows, we as marketers need to embrace the new ways to connect with customers and the calls driven as a result. It’s not surprising that we spend over 12 hours each day engaging with online, print, broadcast, mobile, outdoor, or other platforms. Call Tracking
VERTICAL RESPONSE | TUESDAY, SEPTEMBER 9, 2014
[Youtube] Backlinks: Why They Still Matter and How to Build Them
Examples include in-depth, well researched blog posts, informative videos, which entice people to subscribe to your YouTube channel, and images that make people want to pin, tweet and Like their hearts out. This is why having quality links pointing to your site can help you gain more visitors organically versus relying on paid efforts.
TRADESMEN INSIGHTS | TUESDAY, SEPTEMBER 9, 2014
[Youtube] We’ve Always Done it That Way!
You already may have existing things like how-to videos ( YouTube ) or Power Point presentations ( SlideShare ) on the best way to solve a particular problem. 'I cringe when I hear someone say that phrase. Past actions will not ensure future success. Manufacturers who have this mindset are missing out on many opportunities.
EMAGAZINE B2B BLOG | MONDAY, SEPTEMBER 8, 2014
[Youtube] Why Your B2B Can’t Ignore Google+ Any Longer
Link to YouTube – With the merger of YouTube and Google+ the two networks use their combined knowledge to improve the user experience of the searcher. With the added YouTube catalog of data, Google can do that more affectively. 'Google+ is one of the most under utilized social media networks in the B2B space. Tactics.
HUBSPOT | MONDAY, SEPTEMBER 8, 2014
[Youtube] 5 Brilliant Marketing Campaigns for Boring Products
Timed to launch right around the start of school, this marketing campaign featured a series of customizable YouTube videos showing encounters between a hunter and a bear. 332,000 views on YouTube. The video was shared because it is e motional, positive, and surprising , and Beldent saw: ~7 MM YouTube views. 1) Tipp-Ex. Million.
WINDMILL NETWORKING | MONDAY, SEPTEMBER 8, 2014
[Youtube] There’s a Growing Backlash Against Social Sales
Twitter | Facebook | Google+ | LinkedIn | YouTube |. 'Let''s discuss what social sales will and will not do - @craigmjamiesonClick To Tweet - Powered By CoSchedule I’ve read a number of articles as of late that have been coming out against social sales. Adjectives like … buzzword, overused, cliché, and broken promises. Jamieson.
ENGAGE | MONDAY, SEPTEMBER 8, 2014
[Youtube] What’s Cooking? Tracking the Growing Popularity of Slow TV
The Minnesota Star Tribune reports that the video, originally produced by a local ad agency and aired on a Duluth television station, went viral when it hit YouTube. 'Are we literally ready to watch paint dry? Let’s hope not. More than 400,00 viewers have so far tuned in online to watch a long-form promotional video of brisket cooking.
HUBSPOT | FRIDAY, SEPTEMBER 5, 2014
[Youtube] The Art of Marketing: 6 DIY Design Projects to Try
Your Facebook, Twitter, Google+, and YouTube cover photos could all benefit from a design makeover. 'I’ve heard it before. You’ve heard it before. Heck, I’ve even said it before : Marketing isn’t arts and crafts. To be effective marketers, we need to put childish things aside. many sales-qualified leads. Not to worry.
LEADERSHIP | FRIDAY, SEPTEMBER 5, 2014
[Youtube] Interesting Infographics: Your Guide To Social Media Lead Generation
YouTube is utilized for marketing motives by 77% of companies. 'Did you know that over 40% of marketers believe their Facebook usage is a vital part of running a business? Are you aware that 82% of social media leads are collected from Twitter? This is why we need to further understand strategies for generating leads with social media.
VIDYARD | FRIDAY, SEPTEMBER 5, 2014
[Youtube] 6 Clear Signs You’re Ready for a Video Marketing Platform
Here’s a few indicators it’s time to go beyond using YouTube alone and advance to a more complete video marketing platform: 1. While YouTube or other video hosting services can show you how many people are watching your videos, a leading-edge video marketing platform reveals exactly who is watching what content, and for how long.
SAZBEAN | THURSDAY, SEPTEMBER 4, 2014
[Youtube] How and Why to Get Started with Video Advertising
Let’s look at just one platform for video advertising: YouTube. billion, Google added YouTube to its ever-expanding empire in 2006, reported NBC. Savvy advertisers know that A) Google IS search, B) YouTube is part of the Google network, and C) Today’s consumers love brief, impactful videos. Plunking down a mere $1.65
WRITING ON THE WEB | WEDNESDAY, SEPTEMBER 3, 2014
[Youtube] The ABC’s of Business Blogging: Create Shareable Content – Don’t Be a Bore
Make it easy for your readers to share your content through social media by adding share buttons to your blog ( LinkedIN , Facebook , Twitter , Google+ , YouTube , Pinterest , etc.) know we’ve all seen bad content marketing – blogs that are irrelevant, outdated, full of incorrect information, typos, rambling rants and silly drivel. Bueller ?
WINDMILL NETWORKING | WEDNESDAY, SEPTEMBER 3, 2014
[Youtube] Three Tips for Making YouTube the Number 1 Social Media Site
'As I mentioned last month, YouTube and Facebook are neck and neck for the top spot in social media in terms of unique traffic. Three Tips for Making YouTube the Number 1 Social Media Site by Jayson Duncan - Maximize Social Business. YouTube The numbers from July are in, and Facebook is, again, the largest social media site.
TRADESMEN INSIGHTS | TUESDAY, SEPTEMBER 2, 2014
[Youtube] B-to-B Video is on the Rise: Are You Taking Advantage?
'Does your company have a presence on YouTube? If not consider these stats: 1 Billion unique visitors each month. Over 6 billion hours of video watched each month. 100 hours of new videos are uploaded every minute. We’re a visual society and everyone loves to watch videos. From a manufacturing perspective, this should be a no-brainer.
B2B MARKETING UNPLUGGED | TUESDAY, SEPTEMBER 2, 2014
[Youtube] The Hidden Costs of Content Marketing
Why, there’s LinkedIn, Facebook, Twitter, Pinterest, Tumblr, Google+ (yes, that’s still a thing), YouTube, SlideShare, blogs, online communities, websites and that guy you met on the plane who wants you to know his Candy Crush scores. 'Hey kids, want to shoot your leads right to the bottom of the funnel just like that? But wait, there’s more.
VIRALLY BLOG | THURSDAY, AUGUST 28, 2014
[Youtube] Why marketing is more important than sales
YouTube, Pintrest, Instagram? Support and pre-sales is done on YouTube. 'Touchy subject this one, but one i feel compelled to address. firmly believe that marketing companies and agencies have an amazing opportunity to be had in the near future and this is because marketing is more important than sales. On twitter or facebook? Events
WINDMILL NETWORKING | THURSDAY, AUGUST 28, 2014
[Youtube] How to Drive Traffic From Social Media Contests
Related Stories Video Marketing: How To Drive Traffic From YouTube The True Secret to Generating Social Media Traffic 10 Tools to Help Get More Social Media Traffic. 'Social media offers the perfect platform for running contests. Make sure you take the time to … Continue Reading. Author information. Lilach Bullock. Lilach Bullock.
HINGE MARKETING | WEDNESDAY, AUGUST 27, 2014
[Youtube] How to Identify Buyer Personas for Professional Services Marketing
For example, LinkedIn doesn’t have the same user base as YouTube or Google+– but those may be viable marketing options depending on the audience. 'Developing a content marketing strategy can seem intimidating. How do you begin? How do you know what to write, or who you’re writing for? Who are your buyers?
MODERN B2B MARKETING | WEDNESDAY, AUGUST 27, 2014
[Youtube] 4 Things We Learned from the Ice Bucket Challenge
'Author: Julie Ritchie Many years from now, as anthropologists comb through the remnants of our civilization, they’ll find something strange in the YouTube archives: thousands of people willingly dumping ice water over their heads. The ALS Ice Bucket Challenge is the latest in a long list of unexpectedly viral phenomena. Make it Fun.
HUBSPOT | TUESDAY, AUGUST 26, 2014
[Youtube] 8 Clever Ways to Triple Your Content Output (and Traffic)
2) Turn a Blog Post Into a YouTube Video. Though YouTube is the second most popular search engine -- behind the ever-present Google -- it’s highly underutilized when it comes to content marketing. Unfortunately, the sudden flood rarely happens. Too often, our ideal customers don’t find the content we release on our blogs.
BIZNOLOGY | TUESDAY, AUGUST 26, 2014
[Youtube] The ALS Ice Bucket Challenge is the perfect meme
And remember, too, that the video was shared, too, on Vine, Instagram, YouTube, Facebook, Twitter, Google+, Pinterest, message board, forums, the news, TV, radio, late night talk shows, and probably even reddit. The challenge has less to do with raising money — which it has done in space to the tune of $79.7 Pride — Look at me!
GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, AUGUST 26, 2014
[Youtube] The business case for content marketing consistency
Connecting through Instagram photos, LinkedIn updates, and YouTube videos are great ways to provide a consistent presence. 'Today I am going to explain the importance of content marketing consistency but it is going to come from an unusual place, a young Korean woman. She was such an impressive young woman. She would never say a word.
VIDYARD | MONDAY, AUGUST 25, 2014
[Youtube] Video Marketing Metrics: Get the Latest Research Report
As the report outlines, organizations that host video on a combination of their own website and external websites, such as YouTube, are seeing the greatest ROI on their video marketing efforts: This reinforces our view that while YouTube is a critical component of your video marketing strategy, it’s not a strategy in and of itself.
HINGE MARKETING | THURSDAY, AUGUST 21, 2014
[Youtube] How to Use SlideShare for B2B Lead Generation
Embed YouTube videos in your presentations, or provide a synced MP3 soundtrack. 'Experiencing a plateau in leads? It might be seasonally related — or it might be time to think outside the box with where you are targeting B2B lead generation. Consider this. Firms that generate at least 40% of their leads online grow 4X faster. Embedding.
MODERN B2B MARKETING | THURSDAY, AUGUST 21, 2014
[Youtube] 10 Blogs to Bookmark: Social Marketing Edition
You can also view posts divided by social sites (Facebook, Twitter, Google+, and YouTube). 'Author: Maggie Jones There are a lot of blogs about marketing out there, and many of them are worth reading — well-written, original, full of valuable information and fresh perspectives. Social Media Examiner. Truly the go-to source. Kim Garst.
VERTICAL RESPONSE | WEDNESDAY, AUGUST 20, 2014
[Youtube] 5 Small Businesses Excelling on Social
YouTube. In addition to using Twitter, where she’s just shy of 4,500 followers, Swiger uses her YouTube channel to share tutorials on knitting, spinning and dyeing yarn along with inspirational videos on creative businesses. However, SMBs are making waves of their own. Epicurean Connection. Website. Twitter. Facebook. Website.
MARKETING ACTION | WEDNESDAY, AUGUST 20, 2014
[Youtube] Did I Just Get a Google Penalty?
Google Plus, YouTube, etc.) 'To watch the on-demand webinar, just click the slide. Recently I did a webinar called “ Did Google Just Penalize Me ?” for Website Magazine. We didn’t have enough time to answer all the great questions we got about how you might get a Google penalty, so I’m recapping a few of the most interesting here.
EMAGAZINE B2B BLOG | TUESDAY, AUGUST 19, 2014
[Youtube] 8 Reasons Your B2B Website Is Ready For A Redesign!
LinkedIn, Facebook, Twitter, Google+, and YouTube are all important outlets for your B2B marketing efforts and should be easy to find and well integrated on your website. 'By Dawn Gadless | Business Development Director. At eMagine, we like to say your website is your most visible face, and you always want to put your best face forward.
WINDMILL NETWORKING | TUESDAY, AUGUST 19, 2014
[Youtube] 5 Social Hiring Hints for Busy Managers
Why Not Use YouTube? 'Need to hire someone, but your recruitment request is buried in a stack in HR department? It’s time to take the hiring into your own hands. This may be time consuming work if you are following the same path as your HR department. It takes an average of 29 days to fill an open position … Continue Reading.
WEBBIQUITY | TUESDAY, AUGUST 19, 2014
[Youtube] 23 Terrific Email Marketing Guides
'Despite repeated pronouncements of its demise, email marketing is definitely not dead (just as SEO is not dead ). According to recent research : • For every $1 spent on email marketing, the average return is $44.25. So what are the most effective tactics for building an opt-in email list today? What’s the best day of the week to send emails?
GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, AUGUST 19, 2014
[Youtube] Test Your Digital IQ with Mark Schaefer’s Social Media Quiz
a) YouTube. Facebook – 2004; YouTube 2005; Twitter 2006. a) YouTube. 'How much do you know about social media platforms, facts and trends? Well, it’s time to find out if you are a guru or a newbie! Take out a piece of paper and write down your 20 answers to this fun social media quiz! a) Blogger. b) VK. a) 10%.
VIDYARD | MONDAY, AUGUST 18, 2014
[Youtube] How to Streamline Your Video Content Marketing Operation
While you might be uploading videos to YouTube and calling it a day, YouTube alone isn’t a video content strategy and embedding content on your own website with a video marketing platform presents a ton of benefits. But how do you create great videos time and time again? Step 1: Plan Your Upcoming Topics and Scope. Your homepage?
VERTICAL RESPONSE | MONDAY, AUGUST 18, 2014
[Youtube] A Fundamental Guide to Email and Social Media Marketing for Non-Profits
The Ecology Center created a quick video about a handmade oven it made for a community festival and shared it on its YouTube channel. 'As a non-profit, you work hard to offer unmatched services, promote a cause and improve your community. Like most non-profits, you’re probably doing all of this with limited staff and a tight budget.
GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, AUGUST 18, 2014
[Youtube] Should you make the leap into sponsored content?
She pointed out the number of young YouTube stars who are being paid to peddle everything from candy bars to backpacks withot disclosing that this is paid advertsing. She pointed out the number of young YouTube stars who are being paid to peddle everything from candy bars to backpacks withot disclosing that this is paid advertsing.
VIDYARD | FRIDAY, AUGUST 15, 2014
[Youtube] 8 Ways to Use Video to Make the Most out of Event Marketing
They can certainly live on YouTube, but the primary purpose for these three types of videos is for sending them directly to your highly targeted registered-attendee list with a personalized email (you should receive this list of attendees once you register as an exhibitor). Let’s see what you can do! Before the Event. Value Videos.
MARKETING ACTION | FRIDAY, AUGUST 15, 2014
[Youtube] Getting Started with Video Marketing: Q & A
Q: What do you think about Vimeo vs. YouTube? YouTube wins on SEO, and is a lot more well known, so if those factors are what are important to you, it’s a better option. Vimeo is a much more artistic community that’s less noisy and more aesthetically based than YouTube. Q: Which companies are doing video “right”? ” A: Yes!
FEARLESS COMPETITOR | THURSDAY, AUGUST 14, 2014
[Youtube] How Changing Sales is Impacting Your Business (without your knowledge)
And to use tools like YouTube to find internal speeches potential buyers made. 'At the nicest B2B marketing company, Find New Customers , we’ve really cranked up marketing. That’s important for smaller businesses in this noisy world of today. Frankly, in our long history, it’s something I’ve never done before. Vendor.
BLUE FOCUS MARKETING | WEDNESDAY, AUGUST 13, 2014
[Youtube] Re-Imagine the Future with Social Leaders #SocBiz25 #SocBiz
Much as I describe the evolving role of TV advertising in my essay, the IBM campaign only begins there, but the conversation continues on other online platforms like YouTube , Twitter ( #IBMer ), and employee blogs, just to name a few. special thanks to everyone involved for all their hard work. But what might that future look like?
IT'S ALL ABOUT REVENUE | WEDNESDAY, AUGUST 13, 2014
[Youtube] Content Marketing Trends Taking Us into the Future
“I already have a YouTube channel!”, The Lego Group uses YouTube but devotes an entire part of their website to display hundreds of their video assets and your brand should consider doing the very same. Those are for posting about sandwiches, what does that have to do with B2B?” Trendspotting: A Video Resource Center.
FATHOM | TUESDAY, AUGUST 12, 2014
[Youtube] 5 Steps to Launching Your First Product on Amazon
Amazon Seller Education YouTube Channel: https://www.youtube.com/channel/UCkFQgLAMPLnB0_BEyGJmB2g. Amazons Fulfillment by Amazon YouTube Channel: https://www.youtube.com/user/FulfillmentbyAmazon. 'About 80 million people visit Amazon each month with (mostly) the intent to buy. Create your Amazon Seller Account. Which is best?
HUBSPOT | TUESDAY, AUGUST 12, 2014
[Youtube] 7 Creative Ads Even Inbound Marketers Can Love
In fact, if you love the ad enough, you may seek out it on YouTube to interact with again (and maybe even send it to your friend because it''s just that awesome). 'When ads are bad, they''re annoying to watch. You find yourself trying to find an escape route by clicking out of your browser, picking up your phone, or changing channels.
WINDMILL NETWORKING | TUESDAY, AUGUST 12, 2014
[Youtube] Bring Your Media Relations to Life with YouTube
With the emergence of YouTube, video has gone from a costly, highly time intensive part of PR programs to something that can be used on an ongoing basis to support media relations … Continue Reading. Bring Your Media Relations to Life with YouTube by Maggie Patterson - Maximize Social Business. Media Relations
MARKETING ACTION | TUESDAY, AUGUST 12, 2014
[Youtube] Nurturing Cold Social Leads is a Lot Like Online Dating
That video sits on your YouTube channel and on a landing page on your own website. 'I hate to admit it, but I know a lot about online dating. have lived it, analyzed it, written articles about it, and even done a tongue-in-cheek Ignite presentation on the subject in front of a sold-out crowd of 800 people. Social Increases Your Reach.
FATHOM | MONDAY, AUGUST 11, 2014
[Youtube] Increase Brand Awareness with Social Media Marketing
The social media sites manufacturing marketers are using include: YouTube: 81%. 'Why Social Media Matters & How Manufacturing Marketers are Lagging. Manufacturing marketers use social media platforms less than their B2B marketing counterparts as shown by CMIs 2014 Manufacturing Content Marketing Report. Facebook: 76%. Pinterest: 21%.
IT'S ALL ABOUT REVENUE | MONDAY, AUGUST 11, 2014
[Youtube] How Big Data is Driving Business Growth
Pulling the data from not just Facebook and Twitter, but LinkedIn, YouTube, Google+ and more to give access to keyword data and trend analysis to brands looking to understand what creates customers and makes them into brand evangelists? In the technology community, data has become likened to oil as the next great natural resource.
GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, AUGUST 11, 2014
[Youtube] A guide to free and easy influencer research tools
One idea is to combine this Kred output with the data from the free version of NOD3x , which provides insight into data coming from Google+ and YouTube. 'A few months ago I was at huge tech industry conference. sponsoring company had a massive LED “leaderboard” showing the leading influencers tweeting about the conference.
VIDYARD | MONDAY, AUGUST 11, 2014
[Youtube] How Google’s Hummingbird Update Changed Video SEO and What you can do About it
Many companies will post their videos to YouTube. One of Google’s objectives is to program its search engine to understand user queries in a way that is similar to human understanding. That is, if you type in a particular search term, it will yield results as close to possible to what you were looking for by trying to think like a person.
MARKETING ACTION | FRIDAY, AUGUST 8, 2014
[Youtube] Is 2014 the Year of Video Marketing?
Tier A video would be the one youd feature on your website and YouTube or Vimeo channel, and a lot of your other content would link back to or reference this video. The second part will cover the Q&A. picture may be worth 1,000 words, but according to Dr. James McQuivey of Forrester Research, one minute of video is worth roughly 1.8
VIDYARD | FRIDAY, AUGUST 8, 2014
[Youtube] How to Create a Click-Worthy Video Thumbnail Image
It could be tempting to upload your video to YouTube and go along with whatever thumbnail is automatically selected, but you can’t afford to squander this important real estate. Heres a few things these media companies or successful YouTube channels do with their video thumbnails that you can incorporate into your own!
LEADERSHIP | THURSDAY, AUGUST 7, 2014
[Youtube] How to Get Some ���Quick Wins��� for Your B2B Lead Generation
All the major social and digital collaboration channels from Facebook to LinkedIn, Twitter, YouTube, Pinterest, Instagram, Skype, SlideShare, and more are offering targeted advertising as well as retargeting as a means to boost lead generation. problem I have frequently pointed out in my writing. Optimize Your Landing Page. Try it!
DIANNA HUFF - B2B MARCOM | THURSDAY, AUGUST 7, 2014
[Youtube] Getting Youth Interested in Manufacturing
Instead of a boring “Career Opportunities” page listing the standard job openings, a small manufacturer could create a whole new section on the website — “Why Work With Us” — or even better, an entire YouTube channel. mean I started when I was 24. Those are good ideas. But, what if. Potential. Cool toys.
WINDMILL NETWORKING | TUESDAY, AUGUST 5, 2014
[Youtube] How to Make Your Online Videos Stand Out from the Crowd
'Since Google purchased YouTube, those willing to take a risk of creating a video have been rewarded in different ways. In the early days, after the purchase, you could place a video on YouTube and have it show up on the first page of the Google search results for the keyword of your choice within … Continue Reading. Video
EMAGAZINE B2B BLOG | MONDAY, AUGUST 4, 2014
[Youtube] Social Media Referral Traffic Tactics
Google want us to play with their toys and that includes, Gmail, hangouts, YouTube, and Maps. 'By Hannah Beacham. Businesses and corporations across the world are all embracing new forms of lead generation and sales tactics with social media savvy. Multi- Network Effort. In fact, images make up 93% of the most engaging posts on Facebook.
IT'S ALL ABOUT REVENUE | SUNDAY, AUGUST 3, 2014
[Youtube] 5 Social Media Tips to Enhance Engagement
YouTube video that teaches users how to do something. 'Editor's Note: Today's post comes courtesy of Helen Nesterenko , the founder of Writtent.com , the go-to place to find freelance writers and create great content. She loves everything about blogging, writing and content marketing. Follow Helen on Twitter @HNesterenko. Congrats!
HINGE MARKETING | FRIDAY, AUGUST 1, 2014
[Youtube] 5 Ways Your Professional Services Firm Can Start Using Online Video Today
You can then share the finished video across social media channels including Instagram, Twitter, YouTube, Facebook and Pinterest. These recordings can be synced to YouTube, shared across social media channels, uploaded to landing pages or even repurposed as a blog post. Not convinced? Flipagram. Video Blog Posts. Google Hangouts.
FEARLESS COMPETITOR | FRIDAY, AUGUST 1, 2014
[Youtube] Creating content for your marketing programs. How to do it.
The advice is to create all types of print – ebooks and white papers; audio – podcasts; and video – YouTube and other videos. 'Content marketing is the rage for companies who sell products to businesses. But a lot of business leaders don’t know how to get started. What do you think? love your comments.
DIANNA HUFF - B2B MARCOM | THURSDAY, JULY 31, 2014
[Youtube] Attract the New Millennial Workforce: Make Manufacturing Sexy
took a peek through Ryko’s YouTube channel. '“If you think about it,” said Ryko Solutions CEO Steven L’Heureux, “a carwash is a giant robot. ” What struck me about this DesMoines Register news video is that it took a news team to show the downright sexiness of something as mundane as a carwash. Watch now.).
VERTICAL RESPONSE | THURSDAY, JULY 31, 2014
[Youtube] Guest Blogging is (Really) Dead! 4 Things to Do Instead
Don’t forget that YouTube is the second biggest search engine, so if you aren’t sharing your videos there, you could missing out! Well, in January of this year, Matt Cutts, Head of Webspam at Google, put a dagger in the heart of guest bloggers, calling it, “ the decay and fall of guest blogging for SEO. Create videos.
HUBSPOT | THURSDAY, JULY 31, 2014
[Youtube] The Definitive Guide to Awkward LinkedIn Networking
YouTube is for videos. 'Even though "network" is in the name, I don''t think of most social networks as actual networking sites. For me, Facebook is for friends. Twitter is for sharing. Pinterest is for inspiration. But LinkedIn? That''s the one social network that I actually use for networking. Take a look, and let me know if I missed any.
BIZNOLOGY | TUESDAY, JULY 29, 2014
[Youtube] Google+ is an island of misfit toys
Realistically, amost everyone will have had a Gmail account, and those who haven’t and won’t are still addicted to YouTube and Google Search. Content Marketing Social Media Marketing Facebook Gmail Goliath Google Google Plus Los Angeles Meta Network San Francisco Stacy Horn YouTube Birds of a Feather Flock Together. get it. get it.
VIDYARD | TUESDAY, JULY 29, 2014
[Youtube] Creating an RFP for Marketing Automation? Don’t Forget to Include Video Tracking
While these templates are great, they don’t mention video outright, or are limited to YouTube. Marketo uses the following question to assess the platform’s ability to handle YouTube content: Is the marketing user able to embed YouTube videos into landing pages with social sharing functionality and pre-populated sharing messages?
WINDMILL NETWORKING | THURSDAY, JULY 24, 2014
[Youtube] Using Social Media to Recruit New College Grads
Why Not Use YouTube? 'Attracting students and young graduates has often been a top priority for companies, even before buzzwords like “employer branding” or “brand ambassador” emerged. Yesterday: Traditional … Continue Reading. Related Stories Looking For Talent? Social Recruiting
TRADESMEN INSIGHTS | THURSDAY, JULY 24, 2014
[Youtube] Considering Starting a Blog?
If you have those answers established and decide that a blog should be a part of your marketing plan, check out the presentation from our webinar below, or watch it on YouTube to get more information on the ins and outs of getting a blog going. 'By Rachel Kerstetter, PR Engineer. Who else is competing for my audience’s attention?
MODERN B2B MARKETING | THURSDAY, JULY 24, 2014
[Youtube] Summer Must-Reads: 10 Marketing Books to Throw in Your Beach Bag
Why do some YouTube videos go viral, and others get a handful of views (mostly from your immediate family)? 'Author: Jessica Langensand There are three things that symbolize summer for me: watermelon, warm nights, and a very full Kindle. And while I’m not opposed to classic beach reads (murder mysteries, romance novels, etc.),
HUBSPOT | THURSDAY, JULY 24, 2014
[Youtube] How to Get More People to Register for Your Next Event
Use snippets from the previous year, compile them into a ‘Highlights from last year’ video, and embed it on your event website or upload it to YouTube. You can also interview your speakers and get them to give a preview of their presentation, and embed the videos on your website or upload them to YouTube. Social. Email.
ENGAGE | WEDNESDAY, JULY 23, 2014
[Youtube] An Editor’s Anthem
In the past week, it’s made the social media rounds and amassed more than 9 million YouTube views. 'Editors, writers and English teachers rejoice! We finally have an anthem that highlights our grammar gripes using humor, wit and rhythm. It’s “Weird Al” Yankovic’s “ Word Crimes ,” a parody of Robin Thicke’s “Blurred Lines.”. Ask Permission.
FATHOM | WEDNESDAY, JULY 23, 2014
[Youtube] How To Use Social Media for Recruiting Young Talent
YouTube Even More Branding. As it is the world’s largest video-sharing platform, everyone likes to consume content via YouTube. For a young generation that is greatly impacted by the visual element, YouTube is a great place for sharing insights on your company and its products. How do you attract qualified employees ?
VIDYARD | WEDNESDAY, JULY 23, 2014
[Youtube] 3 Questions You Can Ask to Become a Data-Driven Video Marketer
In this post I’ll discuss three critical questions you should ask before you pick up that digital camera or publish anything else to your YouTube channel. My bet is that you’ve created a bunch of videos, but you’re not sure if they’re contributing to the bottom line. What’s the purpose of my video content? My advice? month?
BIZNOLOGY | TUESDAY, JULY 22, 2014
[Youtube] Google+ is an antisocial network
It imposed itself, top-down, by launching itself into the arms of its 540 million registered users, be they users of Gmail, YouTube , or any of the other apps that require a Google profile and unique login. Content Marketing Social Media Marketing Facebook Google Google Plus Linux Meta Network Virtual community YouTube Raymond.
VIDYARD | MONDAY, JULY 21, 2014
[Youtube] Vidyard Enables Marketers to Create Custom-Branded Video Channel Experiences
It has virtually replaced our use of YouTube.” 'Vidyard, the global leader in video marketing solutions, today introduced Vidyard Video Hubs, a new product that enables marketers to easily create custom-branded video channels on their own corporate websites. Press Releases
VIDYARD | MONDAY, JULY 21, 2014
[Youtube] Vidyard Launches Integration With Eloqua, Opens Up Black Box Of Video To Expose Customer Behavior
“Eloqua customers have been able to integrate video into their marketing for some time now using YouTube but the video element has remained a black box,” said Woods. The application, demonstrated to enthusiastic marketers at the 2012 Eloqua Experience Conference, is currently available through the Eloqua AppCloud. Press Releases
SYNECORE | SUNDAY, JULY 20, 2014
[Youtube] The New Definition of SEO [Video]
Subscribe to Synecore Tech''s YouTube Channel for more insight into the world of Marketing Technology! 'As Google continues to evolve, so has the capabilites (and limitations) of its search engine. These updates have many business owners and marketers questioning the future, and importance, of SEO. Love awesome videos as much as we do?
VIDYARD | THURSDAY, JULY 17, 2014
[Youtube] How to Maximize Your Webinar Effectiveness With Proven Best Practices
Without diving too deeply into where to distribute your videos here’s some tips on what to do with your newfound video marketing assets: Schedule posts on YouTube. 'Who doesn’t love a good webinar? On top of that, you’re able to collect lead data from the minute people register! According to ON24, 5.8 Our result? Win-win!
ENGAGE | WEDNESDAY, JULY 16, 2014
[Youtube] Our Director of Search Answers Common Questions About the Seemingly Mystical World of SEO
For example: An article that is discussing Photoshop techniques might naturally link out to a specific YouTube tutorial or to the official Adobe website but probably wouldn''t link to a Viagra site or to a home loan site. This is supported by Matt Cutts'' (head of Google''s web spam team) in his Youtube video from November 2013. .
SYNECORE | TUESDAY, JULY 15, 2014
[Youtube] Responsive Web Design Stats: What You Should Know
Subscribe to Synecore Tech''s YouTube Channel for more insight into the world of RWD! 'We all know that trends come and go throughout the years, especially in the ever-changing world of design. But what separates a design that is trendy compared to a design that is useful? Enter: Responsive Web Design ! Transcription. Resources. Ironpaper.
GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, JULY 14, 2014
[Youtube] 25 ideas for your social media network strategy
On YouTube you can link to your Twitter profile in your bio, and in the description section for videos. 'Behind every social media strategy you have to have a content plan and a network plan. Most businesses are starting to understand the content part. But a network plan? That is usually overlooked, which leads to disillusionment. building.
HUBSPOT | SATURDAY, JULY 12, 2014
[Youtube] Which Brand Won the World Cup?
So far it’s been viewed 22 million times on Beat’s official YouTube channel and unsurprisingly was paired with a Jay Z remixed “Jungle” anthem, downloaded wherever good music is sold online. 'This content originally appeared on The Agency Post. To read more content like this, subscribe to The Agency Post. as well.
WRITTENT | FRIDAY, JULY 11, 2014
[Youtube] 9 Content Metrics to Keep an Eye On
high number of comments on a blog post (or any type of content that supports comments, e.g. a YouTube video or Facebook post) symbolizes a high level of user engagement on the post. 'Content marketing sometimes gets a bad rep because its benefits are not exactly the most measurable of any marketing activity around. Sales. Time on Page. Costs.
HUBSPOT | FRIDAY, JULY 11, 2014
[Youtube] Your Ultimate To-Do List for Your First 100 Days as an Inbound Marketer
Search for tips online , watch instructional videos on YouTube and Lynda.com , and meet with anyone you know who''s used that platform before to learn some tricks, tips, and shortcuts in person. 'So, you''ve decided to become an inbound marketer. Woohoo! Okay, so where do you start? We''re here to make that transition easier for you. Timely.
B2B MARKETING TRACTION | WEDNESDAY, JULY 9, 2014
[Youtube] B2B Marketers: Why It’s Time to Commit…
'…to digital marketing, that is. Your audiences want it, your competitors are probably not doing it, and, there’s proof that digital marketing works for B2B companies. The digital marketing success stories keep getting told as more and more B2B companies are getting on board. The evidence exists. So, what are you waiting for?
FATHOM | WEDNESDAY, JULY 9, 2014
[Youtube] Why You Should Wait to Add Social Media Elements to Your Manufacturing Website
Add company videos to your YouTube channel and embed them in blog posts; post useful and engaging content on your Facebook page and pay to promote it to targeted users with interest in your vertical; include links to your Google Plus and Facebook pages in email blasts, and ask subscribers to become fans.
WINDMILL NETWORKING | WEDNESDAY, JULY 9, 2014
[Youtube] Video Marketing: How To Drive Traffic From YouTube
Every day more than 100 million Internet users watch an online video and 50% of users watch business related videos on YouTube once a week. YouTube stats are clearly impressive – the site now has more than 1 billion unique visitors each … Continue Reading. Social Media Traffic Generation
HUBSPOT | WEDNESDAY, JULY 9, 2014
[Youtube] How My Blog Homepage Redesign Increased Email Signups by 300%
Instead of trying to increase on-page time, improve SEO, get guest bloggers, grow social media followers, and get more YouTube followers … I focused solely on email subscribers. 'At the beginning of 2014, I set a goal to reach 50,000 email subscribers for OkDork.com , my personal blog about marketing. Where to even begin? Andrew Chen.
BIZNOLOGY | TUESDAY, JULY 8, 2014
[Youtube] How to be a Google+ success
Simply an elaborate connective tissue stitching together all of Google’s more compelling properties like Search, Picasa, Hangouts, and YouTube. If you want to succeed, you need to forget about your friends and your family. Leave them behind. There are cooler, smarter, funnier people on Google+ than we have in our own lives now.
MODERN B2B MARKETING | TUESDAY, JULY 8, 2014
[Youtube] The World Cup of Marketing Part 2: Volkswagen vs. Hyundai
Combined, the clever video shorts have just under 180K views on YouTube and will be aired a total of 98 times during halftimes. VW’s “ Play by Play ” ad hasn’t quite garnered the same online audience as Hyundai’s – it has just over 10K views on YouTube to date. alone, the Brazil/Colombia match pulled in more than 6.4 networks to date.