• VIDYARD  |  TUESDAY, AUGUST 30, 2016
    [Youtube] 17 Reasons Why Small Business Need (More) Video
    If you didn’t know, YouTube is the second largest search engine in the world. While YouTube is the second largest search engine, Google is the first. Remember when you were in school and you took every opportunity to get free food? Okay, maybe you still do this, I won’t judge). So why would you want to try and video to your plate, too?
  • HUBSPOT  |  TUESDAY, AUGUST 30, 2016
    [Youtube] How to Live Stream Successfully: A Preparation Checklist for Marketers
    YouTube Live. YouTube Live Events tend to have “two goals,” says Megan Conley, HubSpot’s Content Marketing Strategist. So, if you’re looking to generate leads -- which 57% of marketing professionals are using video to do -- YouTube Live is one of the best platforms to use. It won’t stream directly onto my YouTube page.
  • ACT-ON  |  TUESDAY, AUGUST 30, 2016
    [Youtube] The Rise of Virtual Reality and What It Means for B2B Marketers
    The campaign was successful in spreading awareness, capturing 12,396 YouTube views. It wasn’t long ago that virtual reality felt like pure fiction. Members of Star Trek’s USS Enterprise used virtual reality to explore simulated environments — anything from traveling to lush forests to solving complicated mysteries. Key takeaway. Key takeaway.
  • CONTENT STANDARD  |  MONDAY, AUGUST 29, 2016
    [Youtube] 5 Content Marketing Trends to Plan Your 2017 Budget
    YouTube Live , Facebook Live , Tumblr , and of course, Snapchat, are all making live video part of their core offerings. As a content marketer who frequently hangs out with non-content marketers (most people outside my work life), I’m often asked, “What is content marketing?” There are many others. Finally, I found it.
  • HUBSPOT  |  MONDAY, AUGUST 29, 2016
    [Youtube] 17 Hidden YouTube Hacks, Tips & Features You'll Want to Know About
    When people talk about today's most popular social sharing websites, YouTube often gets left out of the conversation in favor of sites like Facebook and Twitter. But don't be fooled: YouTube has a lot going for it. Ever wanted to send someone a YouTube video, but point them to a specific moment? YouTube is there for ya.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, AUGUST 29, 2016
    [Youtube] 20 Ideas to super-charge your social media network
    On YouTube you can link to your Twitter profile in your bio, and in the description section for videos. By Mark W. Schaefer. Behind every social media strategy you must have a content plan and a network plan. Most businesses are starting to understand the content part. But a network plan? It is really, really hard to get content to move.
  • THE NEW STRATEGIST  |  SATURDAY, AUGUST 27, 2016
    [Youtube] The Best Money You’ll Ever Spend on SEO, Social, and Content
    And let’s not forget the time needed to crush it on YouTube. You may have all the technology and expertise in the world at your disposal, but do you have this crucial element to SEO, content and social media success? Do you have a fantastic SEO platform? But that’s not the only thing that demands your precious marketing dollars. All of it.
  • JUNTA 42  |  SATURDAY, AUGUST 27, 2016
    [Youtube] This Week in Content Marketing: The Future Owners of Newspapers? Brand Marketers 
    We also share our thoughts on Gartner’s decision to integrate its annual Hype Cycle reports on marketing and advertising and Google’s migration of Hangouts On Air to YouTube Live. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. This week’s show. Sponsor (35:10).
  • LEADERSHIP  |  FRIDAY, AUGUST 26, 2016
    [Youtube] Crafting the Perfect Social Posts – Part 2
    Last week I looked at best practices for LinkedIn, YouTube, Vine, Instagram, and blogging – you can find that post here if you missed it the first time around. Instead of sharing a YouTube link, uploaded your videos directly – this will allow them to play directly in the feed, making them easier to view and engage with. Facebook.
  • CONTENTLY  |  FRIDAY, AUGUST 26, 2016
    [Youtube] No Filter: DJ Khaled and the FTC’s Snapchat Problem
    for a campaign with famous YouTuber PewDiePie. No one has been more influential to Snapchat culture than DJ Khaled. An Adweek cover story on the famous rapper deemed him the “King of Snapchat” in February. ” Sometimes, that reality show includes product placement. His product of choice? Apple Ciroc vodka. Source:  VH1.
  • LEAD LIAISON  |  THURSDAY, AUGUST 25, 2016
    [Youtube] Marketing Guru Covers: What to Post on Social Media
    Tie your YouTube channel into your social media profiles and use Facebook video. Revenue Generation Blog Social Media The Marketing Guru facebook Piktochart Twitter vine youtubeThere is a good chance you’re one of the people on the sidelines, but that can change. Use Images. Visual content is all the rage right now. Use Videos.
  • KEO MARKETING  |  THURSDAY, AUGUST 25, 2016
    [Youtube] Three Tips for Boosting SEO with Social Media
    In addition, platforms such as Facebook, Twitter and YouTube are search engines themselves. There has been a lot of discussion about whether or not social media activity and posts are ranked by the search engines, or if they help with search engine optimization (SEO). Here are three techniques for improving your SEO with social media.
  • CONTENTLY  |  THURSDAY, AUGUST 25, 2016
    [Youtube] How Carlsberg Produces Probably the Best Beer Content in the World
    On its YouTube channel , videos merge the “If Carlsberg did” slogan with the “probably the best” brand claim in a playful and memorable way. In 1973, ad agency Saatchi & Saatchi gave Carlsberg the tagline “Probably the best beer in the world.” “It’s basically our business card to the world.”
  • VIDYARD  |  WEDNESDAY, AUGUST 24, 2016
    [Youtube] Are You a Master Video Marketer? Find Out in This 2-Minute Assessment!
    There’s a big difference between publishing videos here and there to YouTube (which, hey – no objections here, you’re definitely on the right track!) Beyond creating an explainer video and posting it to your homepage or a thought leadership piece to YouTube and counting the views, there are so many ways to grow. Start Assessment.
  • CONTENTLY  |  TUESDAY, AUGUST 23, 2016
    [Youtube] Ghost Social: The Curious Case of the iPad Pro Ad
    It’s not posted on one of Apple’s Instagram accounts or the company’s YouTube channel. Apple commercials are normally known for relentless optimism. They’re a sparkling mirror of us at our most creative—curing diseases, making music, laughing in a cashmere sweater. But then the camera zooms out.
  • CONTENTLY  |  TUESDAY, AUGUST 23, 2016
    [Youtube] Truth in Advertising Takes on the Kardashians
    Like TINA, the FTC targeted a high profile influencer—in this case, YouTube megastar PewDiePie—to garner publicity for the complaint, but hit the brand with the actual sanctions. America’s first family is officially on notice. When the Kardashians shill for a product on social media, a lot of people see those advertisements. Via TINA.
  • VIDYARD  |  TUESDAY, AUGUST 23, 2016
    [Youtube] 5 Types of Webinars You Need to Fire Up Your Webinar Program
    TIP: Logistically, panel webinars are best done with software that allows you to broadcast everyone’s webcam at once, like Google’s Hangouts On Air (soon to be YouTube Live) or GoToMeeting. 2. Hands up! As a marketer, how often have you struggled to come up with new ideas to engage your prospects? It’s definitely not always easy!
  • VERTICAL RESPONSE  |  TUESDAY, AUGUST 23, 2016
    [Youtube] What Does “Going Pro” Mean for Your Email Marketing?
    Include links that send readers to your website, blogs, or YouTube videos. Email marketing has become so widespread it’s probably starting to lose some of its punch, right? Think again. Email consistently offers the best payback for digital marketers, producing a 122 percent return on every dollar spent. Humanity as a whole gets 193.3
  • B2B MARKETING INSIDER  |  MONDAY, AUGUST 22, 2016
    [Youtube] Getting Your Video Marketing Strategy Right
    By Tom Hopkins, Managing Director at One Productions Gangnam Style by Korean rapper Psy is YouTube’s most viewed video ever. It has more than 2.5 billion views to date and is a viral video sensation. But, what makes it so popular? Is it the cheesy K-Pop that we have now come to love? Is it the colorful […]. Content Marketing
  • CONTENTLY  |  FRIDAY, AUGUST 19, 2016
    [Youtube] Who Owns Your Audience?
    Last month, YouTube’s biggest star declared war on the media industry. covered the FTC’s crackdown on Warner Brothers’s shady influencer marketing campaign with PewDiePie and other YouTubers, PewDiePie struck back. After a slew of media outlets ( including us! have an audience, I can talk to them.
  • LEADERSHIP  |  FRIDAY, AUGUST 19, 2016
    [Youtube] How to Create the Perfect Social Media Posts – Part 1
    In this 2-part series, this week I’ll be giving you a quick primer on how to create the perfect post on LinkedIn, Blogging, YouTube, Vine, and Instagram. YouTube. Expanding into video may seem daunting, but YouTube is an immensely popular platform that offers some great marketing opportunities. What makes a good YouTube video?
  • CONTENTLY  |  THURSDAY, AUGUST 18, 2016
    [Youtube] How to Crush Your First Webinar
    One of WebinarsOnAir’s best features lets you live stream and publish to YouTube automatically. Presenting that first webinar can seem very daunting for content marketers who are used to writing and editing. Even though I come from a theatre background, I was one of the few people in my program who despised acting classes. GoToWebinar.
  • ACT-ON  |  THURSDAY, AUGUST 18, 2016
    [Youtube] How To Make the Most of the YouTube Content Marketing Customer Journey
    We use YouTube in fundamentally different ways when we’re using it for fun than when we’re using it for business. When we watch YouTube videos for fun, we might have a personality we like to follow, or might see an intriguing video embedded in a news article, tweet or Facebook post. video from YouTube. You can do it!
  • VIDYARD  |  TUESDAY, AUGUST 16, 2016
    [Youtube] Dancing Dogs and Foiled Burglars – The Secret to Nest Cam’s YouTube Channel
    stumbled upon Nest’s YouTube channel by chance when a friend shared this video of a bulldog being a bulldog: And discovered that, in addition to making an award-winning thermostat, Nest also creates cameras for home surveillance, and has one of the best user-generated content channels I’ve ever seen. And the results are hilarious.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, AUGUST 16, 2016
    [Youtube] 5 Ways to distinguish your content and brand by using research
    On a past episode of The Beancast  (Bob Knorpp’s wonderful and well-produced marketing podcast) we discussed the fact that most people who view YouTube ads skip the ads just as soon as they can, five seconds in. By  Tom Webster, {grow} Community member. Here are five ways to do just that. 1. Answer the Question on Everyone’s Lips.
  • HUBSPOT  |  TUESDAY, AUGUST 16, 2016
    [Youtube] How Higher Education Marketing has Changed
    Social media is another active source of information, so YouTube channels, Instagram accounts, and messaging apps are probably valuable distribution mediums for your content. The education industry is going through a major disruption, facing pressures in demand, supply, and delivery. Four-year universities see flat enrollment rates.
  • ACT-ON  |  TUESDAY, AUGUST 16, 2016
    [Youtube] The Busy Marketer’s Guide to Promoting Your Content in 30 Minutes or Less
    CoPromote also works for Instagram, Tumblr , YouTube, and Vine. We content marketers just aren’t very good at promoting our content. Here’s how bad it is: Half of all articles get eight shares or less. That’s according to a study by Moz and BuzzSumo. Despite the condemnation, there is an upside to this. It’s significant, too. Ready? Steady?
  • CHIEFMARTECH  |  MONDAY, AUGUST 15, 2016
    [Youtube] 3 or 4 years ago, it would have been taboo to talk about your martech stack
    You can watch the YouTube recording of the show here: Sadly, this was our last show on Blab, as the service just shut down. Our anthropological goal was to learn how these different companies managed marketing technology , to uncover innovative approaches and overlapping best practices. chiefmartecTV
  • MODERN B2B MARKETING  |  MONDAY, AUGUST 15, 2016
    [Youtube] What’s New in Social? Video Takes Center Stage
    YouTube Jumps on the Mobile Live Streaming Bandwagon. YouTube recently rolled out a mobile live streaming feature on their app which allows you to broadcast live footage and chat with your audience, similar to other social platforms like Periscope and Facebook Live. . Author: Lisa Marcyes Marketers, take note. and Japan.
  • HUBSPOT  |  MONDAY, AUGUST 15, 2016
    [Youtube] How 6 Little-Known Athletic Brands Are Changing the Face of Fitness
    The company's Vice President of Community Jayvee Nava has been working to cultivate a sustainable community on Facebook, Pinterest, and YouTube to get Peloton's 12,000 riders more socially invested. The fitness industry is a perfect case study for real innovation. Innovative Fitness Brands. 1) Peloton. Using tech to revitalize studio fitness.
  • HINGE MARKETING  |  THURSDAY, AUGUST 11, 2016
    [Youtube] How to Promote Your Website and Increase Your Online Presence
    Link back to your website on those platforms and take advantage of embedded media like YouTube to increase opportunities for engagement. Every week, I talk to a handful of professional service firm teams and owners who are on the cusp of taking the plunge on a new website project. Start with goals and outcomes. Information is out of date.
  • VIDYARD  |  THURSDAY, AUGUST 11, 2016
    [Youtube] Video Marketing How-To: YouTube vs. Your Website
    This week we want to tackle a question that comes up often — whether your video should live on your website, your YouTube channel, or both! First thing’s first is understanding that YouTube, alone, isn’t a video strategy. YouTube should drive traffic to your website. YouTube views are nice, but leads are nicer!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, AUGUST 10, 2016
    [Youtube] Four online business rules that don’t exist any more
    They might be online English teachers, but they also run their blog monetization and do paid Youtube videos while selling their entrepreneurship knowledge via self-created courses. It reminded me how much the online world had changed the rules of business … which a lot of people still haven’t realized. The funny thing? Wrong.
  • CONTENT STANDARD  |  TUESDAY, AUGUST 9, 2016
    [Youtube] The Marketer’s Guide to Producing Product Videos
    If your goal is to get prospects to request a demo, you might upload it to a video hosting platform such as Vimeo or YouTube, a product page , broadcast it on your social media channels, or embed it in an email ( videos increase CTR 200-300 percent ). That’s where video marketing comes in. What, Exactly, Is a Product Video? Think again.
  • BULLDOG SOLUTIONS  |  MONDAY, AUGUST 8, 2016
    [Youtube] Harnessing the Power of VR and AR Part I: The Latest Trends
    For viewers at home without a headset, the Conan team uploaded clips of each show onto YouTube using 360° technology, allowing web viewers to toggle up, down and across to watch the show at any angle.  . Virtual reality. Augmented reality. These are terms I’m sure you’ve heard before—but just how much do you know about them? Think about it.
  • HINGE MARKETING  |  MONDAY, AUGUST 8, 2016
    [Youtube] Brand Architecture and Professional Services
    YouTube can focus on video content, while smaller operations such as Nest Labs home appliances, Verily life sciences, Wing drone deliveries and venture capital business GV will all operate as individual companies in their own specialized areas. Brand architecture may be the most misunderstood concept in branding. Brand Architecture Defined.
  • CONTENT STANDARD  |  MONDAY, AUGUST 8, 2016
    [Youtube] How Emotional Arcs Can Help Brand Storytelling, as Revealed by AI
    Cadillac highlighted this well-known tale in a commercial that lists various brands’ garage-to-riches stories: Click here to view the video on YouTube. Click here to view the video on YouTube. Emotion plays a crucial role in effective storytelling—including brand storytelling. The Research. Riches to Rags (fall). Cue Eminem.).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, AUGUST 8, 2016
    [Youtube] Social media predicts the next Carpool Karaoke stars
    The new Apple series, which is a spin-off of the Carpool Karaoke skit featured on CBS’s “ The Late Late Show with James Corden ” has surpassed over 830 million YouTube views to date. By Hannah Chapple, {grow} Community Member. Karaoke, anyone? Last week, Apple Inc. Let’s just take a moment to soak in the hilarity of these skits. Adam Levine.
  • CONTENT STANDARD  |  FRIDAY, AUGUST 5, 2016
    [Youtube] Does Vine Still Matter for Your Video Marketing Strategy?
    In lieu of Vine, much of his content has migrated to YouTube. PewDiePie, the popular YouTube comedian, hasn’t posted on Vine since 2014, despite 1.4 For those companies, sticking to more traditional networks—such as Facebook, Instagram, and YouTube—makes more sense. Just as some platforms boom, others may suddenly go bust.
  • CONTENT STANDARD  |  FRIDAY, AUGUST 5, 2016
    [Youtube] Are Instagram Stories Better for Brands than Snapchat?
    And they’ve maintained their niche among the many other video storytelling tools and tactics available—everything from live video to Facebook video and YouTube. When you add a Snap to your Story it lives for 24 hours before it disappears, making room for the new. Enter: Instagram Stories. It’s a better environment for marketers.
  • PUZZLE MARKETER  |  FRIDAY, AUGUST 5, 2016
    [Youtube] Increase Productivity with a Bullet Journal
    Watch this video on YouTube if you want to give it a shot. One of the keys to stress-free productivity is transferring all of those critical thoughts from your head to someplace else on a regular basis. The problem I’ve always had with my notebooks is that they are painful to revisit. It Index. Future Log. Monthly Log. Daily Log.
  • SALES ENGINE  |  THURSDAY, AUGUST 4, 2016
    [Youtube] The 7 Attributes of Highly Effective Lead Generation
    That doesn’t mean that you can’t have videos, infographics and Youtube channels and a resources section of your website—those are all good ideas. It used to be that darkening the skies with sales reps, albeit expensive, was the best way to grow a B2B company—more feet on the street equaled more opportunities. Top of the Funnel Content.
  • CONTENTLY  |  THURSDAY, AUGUST 4, 2016
    [Youtube] 5 Instagram Tricks The Knot Used to Get 1 Million Followers Without a Single Ad
    ” Around 40 percent of consumers have made a purchase online after seeing an influencer use the item on Instagram, Twitter, YouTube, or Vine, according to a study by Twitter and analytics firm Annalect. They say a snowy wedding day can bring prosperity to the bride and groom. It’s an impressive feat. Couple with influencers.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, AUGUST 3, 2016
    [Youtube] Best Practices For Social Media Publishing
    400 hours of video is shared via YouTube. Even though many brands have seen their organic reach decline over the years, and have used paid posts to get their updates in front of their audience, it is more important to understand the basics of social media publishing. Every minute of every day: 2,430,555 Instagram posts are liked. Forget them.
  • BIZNOLOGY  |  TUESDAY, AUGUST 2, 2016
    [Youtube] Janet Thaeler & Maryanne Conlin on Influencer Marketing
    Maryanne  asked me, during our call, whether I have experienced Social Media Flight — the rush from blogs to social platforms like YouTube , Instagram , Pinterest , LinkedIn , Medium, Tumblr, and even Vine and Periscope in lieu of their first homes, blogs. Top YouTubers are Proper Celebrities. Maryanne Conlin. Indeed!
  • HALEY MARKETING  |  TUESDAY, AUGUST 2, 2016
    [Youtube] How Does Social Media Work with Staffing and Recruiting Firms?
    Quarterly creation of YouTube videos converted from your successful blogs. You’re probably sick to death of us telling you that you need to have a social sharing strategy in place, but YOU NEED TO HAVE A SOCIAL SHARING STRATEGY IN PLACE! And that number is increasing all the time. Position your company as an industry thought leader.
  • SNAPAPP  |  TUESDAY, AUGUST 2, 2016
    [Youtube] Bolster Your Content Strategy With Interactive Video
    Same goes for your episodic content — if you’ve got more than one video, this kind of interface is a great way to show off all the other content in the series, and generate even more interest in your content (think: end of YouTube videos). But with all the opportunities for interactive video assets, what’s the best place to get started?
  • ACT-ON  |  TUESDAY, AUGUST 2, 2016
    [Youtube] Marketing Videos Too Costly? Build Your Own (Affordable!) Video Studio
    One of the reasons I like this camera is the autofocus feature, which allows you to be a one-man show if you are both recording the video and being the star of the video (similar to the popular YouTube vloggers). How to optimize your marketing videos for YouTube. Well, you don’t have to. Web videos are great for B2B marketing. Tripod.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, AUGUST 1, 2016
    [Youtube] You've Spoken and We've Listened: Topliners Upgrades Released
    Or for the 30,000 foot view, you can watch this quick video on YouTube: If you still have questions regarding these upgrades please let us know. You’ve spoken. We’ve listened. You can’t find content. The search function isn't consistent. It doesn’t have to be that way anymore. Want to Learn More? Follow a Tag.
  • JUNTA 42  |  SATURDAY, JULY 30, 2016
    [Youtube] This Week in Content Marketing: How Brands Could Inherit the Web
    Robert and I love the way Dollar Shave Club embraced the role of disruptor, with its subscription-based business model and entertaining YouTube videos. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. This week’s This Old Marketing example: Houghton. This week’s show. billion.
  • CONTENT STANDARD  |  FRIDAY, JULY 29, 2016
    [Youtube] The Psychology Behind the Emotions that Spur Viral Content
    Consider Coldplay’s Game of Thrones: The Musical , which to date has drawn nearly 20 million views on YouTube. “Virality isn’t luck. It’s not magic. And it’s not random. There’s a science behind why people talk and share. recipe. formula, even.”—Jonah ”—Jonah Berger. What makes a story go viral?
  • VIDYARD  |  THURSDAY, JULY 28, 2016
    [Youtube] The Brilliance Behind the Ford Barking Lot
    For example our Facebook videos are often shorter than our YouTube videos and we optimize Facebook video for an environment where it will be played without sound.”. Given that my Instagram feed is pretty much nothing but celebrity dogs, seeing funny dog videos when checking out social networks doesn’t usually come as a surprise.
  • VIDYARD  |  THURSDAY, JULY 28, 2016
    [Youtube] 4 Research-Backed Ways to Infuse Online Video in Your Marketing
    Sure, YouTube is the second largest search engine in the world. And publishing videos here and there, on YouTube sometimes or your website other times, isn’t a strategy. Video is winning the content race. More often than not, we just can’t help ourselves from clicking play. Maybe not …. Because video is just that … it’s a medium.
  • VIDYARD  |  THURSDAY, JULY 28, 2016
    [Youtube] How to Create a Video Marketing Strategy You Can Be Proud of
    But often “isn’t that great” simply means they don’t think it’s high quality or it hasn’t taken off on YouTube with thousands of views. Are you proud of your video marketing strategy? I bet the answer comes pretty quickly. They all think it’s important, and they all plan to increase their investments in video because they believe it works.
  • HUBSPOT  |  THURSDAY, JULY 28, 2016
    [Youtube] 7 AdWords Features You Didn't Know Existed
    You can now upload a list of email addresses to AdWords and show those prospects ads when they are signed into Google Search, YouTube, or Gmail. Over the years Google AdWords has evolved into a marketing tool that helps businesses drive leads and outrank their competitors. Queue the motivation for this article. In-market Audiences.
  • VOLACCI  |  THURSDAY, JULY 28, 2016
    [Youtube] How Marketers Use Drupal’s AMP Module to Improve Google Search Rankings
    It automatically converts images, iframes, Tweets, Instagram, and YouTube HTML into their AMP HTML equivalents. Mobile users are not patient! Not only is mobile responsiveness important for your customers’ experience, it is important for Google search rankings as well. Google favors sites that are mobile-friendly and fast.
  • CONTENTLY  |  WEDNESDAY, JULY 27, 2016
    [Youtube] Why Dollar Shave Club Is Unilever’s Instagram
    While the YouTube videos (and a Super Bowl commercial) draw in new subscribers, DSC keeps them loyal with content like The Bathroom Minutes, a print publication delivered monthly to subscribers alongside razor refills. billion) or YouTube ($1.65 “Dorco’s blades are f*cking great.” The answer has to do with content.
  • CONTENTLY  |  TUESDAY, JULY 26, 2016
    [Youtube] Infographic: The Absolutely Ridiculous Amount of Content Consumed Every Minute
    People post 300 hours of video to YouTube and watch nearly 7 million Snapchat videos every minute. How many Facebook posts did you like today? We grab our smartphones to silence our alarms and immediately check our notifications. In the first 60 seconds of your day, Facebook receives over 4 million likes. Media Infographic
  • READYPULSE  |  TUESDAY, JULY 26, 2016
    [Youtube] How to Improve Your Influencer Marketing Strategy
    Marketers will refer to these content pieces as UGC, or user-generated content , which is often displayed on YouTube, Facebook, Twitter, Instagram, and a variety of other sites. The answer for many businesses is – social influencer marketing. Step One – Find the Right Social Influencers. Probably not. Step Two – Social Influencer Recruiting.
  • CEROS  |  MONDAY, JULY 25, 2016
    [Youtube] 10 Marketing Tools for Visual Content Creation
    Just drop in a YouTube/Vimeo/Vine link or video file, select the desired time range, and bam! This post, 10 Marketing Tools for Visual Content Creation , written by Ashley Taylor Anderson , appeared first on Ceros Blog - Interactive Content Marketing & Design Tips. And yet I have to create visuals all the time for my content program.
  • LEADERSHIP  |  FRIDAY, JULY 22, 2016
    [Youtube] How to Use Visual Collaboration at Each Stage of the Buying Cycle
    Before making a big purchase or signing a contract, they are likely to do their due diligence on search engines, social media, review sites, and YouTube channels, gathering all the information that they can. Customers are savvy these days. In different phases of the buying cycle, they will be looking for different things. Let’s take a look.
  • READYPULSE  |  FRIDAY, JULY 22, 2016
    [Youtube] Fashion Influencer Marketing: What Good Looks Like
    social influencer is someone who uses a social network like Facebook, Twitter, Pinterest, Instagram, YouTube, or other sites to deliver opinion pieces or feedback about a particular product. The fashion industry is a vibrant mix of artistry, inspired design, and creative marketing. What Is a Fashion Industry Social Influencer?
  • CONTENTLY  |  THURSDAY, JULY 21, 2016
    [Youtube] The Psychology of Viral Content
    In her study on the similarities of YouTube sensations, Limor Shifman argues that viral videos typically feature ordinary people, flawed masculinity, humor, simplicity, repetitiveness, and “whimsical content” (or the absence of a concrete theme). Some marketers might argue that no one can predict content’s viral potential.
  • HUBSPOT  |  WEDNESDAY, JULY 20, 2016
    [Youtube] The Marketing Power of Pokemon Go and Other New, Unsaturated Marketing Channels
    Everyone is a videographer - Thank you YouTube. While YouTube rolls out their mobile app update with LiveStream through the second half of 2016. 6 months ago, I didn't care a hoot about augmented reality games. But as marketers, they are about to become real darn important to all of us. So what? Who cares about some mobile game?
  • VIDYARD  |  WEDNESDAY, JULY 20, 2016
    [Youtube] 4 Research-Backed Ways to Infuse Online Video in Your Marketing
    Sure, YouTube is the second largest search engine in the world. And publishing videos here and there, on YouTube sometimes or your website other times, isn’t a strategy. Video is winning the content race. More often than not, we just can’t help ourselves from clicking play. Maybe not …. Because video is just that … it’s a medium.
  • CONTENT STANDARD  |  WEDNESDAY, JULY 20, 2016
    [Youtube] The Evolution of Content Marketing: Why Darwinism Matters to Your Strategy
    It was even mocked to great effect in the 1990s comedy Wayne’s World : Click here to view the video on YouTube. Charles Darwin’s On the Origin of Species rocked the Western world in 1859, and understandably so. Less than a century later, marketing evolved into a focal point of business. And of course, armor. The result? Use it.
  • HUBSPOT  |  WEDNESDAY, JULY 20, 2016
    [Youtube] The Role of Emotions in Shareable Content: An Analysis of 100 Viral Reddit Images
    The success of this highly emotional clip speaks for itself: To date, the video has more than 66 million views on YouTube. GoPro reused the video and released it on its YouTube channel, and it’s earned more than 31 millions views since it went live. These days, we’re inundated with digital noise from the moment we wake up. Intrigued?
  • BIZNOLOGY  |  TUESDAY, JULY 19, 2016
    [Youtube] If you post it will they come?
    Content Marketing Internet Marketing Social Media Marketing Facebook Google Google Analytics Hootsuite Search engine optimization Self Incorporation social media twitter Uniform Resource Locator YouTubeI work harder promoting my online content than I do writing the posts themselves. And so does everyone else, including mainstream media.
  • WEBBIQUITY  |  TUESDAY, JULY 19, 2016
    [Youtube] The 17 Best Keyword Research Tools for SEO and SEM
    Type in any keyword or phrase and see the top related search terms on Google, Wikipedia, Answers.com, YouTube, Bing, Yahoo!, You can also specify your language and type of search (web, images, YouTube, shopping, or news). Despite some misleading chatter to the contrary, SEO is not dead , and keywords still matter. and Amazon.com.
  • CONTENTLY  |  MONDAY, JULY 18, 2016
    [Youtube] 5 Content Marketing Trends Sweeping Europe
    With 1,000 images and 160 videos at its disposal, Adidas doubled its YouTube audience, attracted over a million new fans on Facebook, and generated 2.1 Making products and services more accessible to widespread and valuable audiences is the ultimate goal for brands all over the world. While output levels are high, so, too, is quality.
  • CONTENT STANDARD  |  MONDAY, JULY 18, 2016
    [Youtube] Why Silent Facebook Video Is So Popular
    Click here to view the video on YouTube. Brands are getting the hang of Facebook’s soundless video environment—kind of. Facebook users now watch over 100 million hours of video on the platform each day, Facebook says , and most of those views are soundless. But not all companies are keeping up with the trend. The Rise of Silent Video.
  • OPENTOPIC  |  FRIDAY, JULY 15, 2016
    [Youtube] The Top 7 Flash & HTML5 Video Players for Ad Monetization
    On YouTube alone, users view approximately four billion videos per day. Opentopic blog >> business2community.com If you run a website and you’re not using video, you could be missing out on a huge amount of traffic every month, not to mention on some pretty lucrative monetization options. Marketing ROI Cmo marketing roi
  • VIDYARD  |  THURSDAY, JULY 14, 2016
    [Youtube] The Brilliance Behind the Ford Barking Lot
    For example our Facebook videos are often shorter than our YouTube videos and we optimize Facebook video for an environment where it will be played without sound.”. Given that my Instagram feed is pretty much nothing but celebrity dogs, seeing funny dog videos when checking out social networks doesn’t usually come as a surprise.
  • HALEY MARKETING  |  THURSDAY, JULY 14, 2016
    [Youtube] What Does Social Sharing Accomplish?
    YouTube. Does your company use social media? Are you performing any kind of social sharing? If not, start. If you are, are you using it correctly? Owning and operating a staffing or recruiting firm is very different from owning a bike shop or bakery. So why would you use social media the same way? Facebook. LinkedIn (Part I). Twitter.
  • VIDYARD  |  THURSDAY, JULY 14, 2016
    [Youtube] The Brilliance Behind the Ford Barking Lot
    For example our Facebook videos are often shorter than our YouTube videos and we optimize Facebook video for an environment where it will be played without sound.”. Given that my Instagram feed is pretty much nothing but celebrity dogs, seeing funny dog videos when checking out social networks doesn’t usually come as a surprise. First Name*.
  • CONTENTLY  |  THURSDAY, JULY 14, 2016
    [Youtube] Why Can’t YouTube Do Drama?
    Given YouTube’s popularity, it’s surprising that the video platform doesn’t have its own Breaking Bad , Mad Men , or Game of Thrones— a singular story that creates shockwaves of influence across culture—especially considering YouTube’s recent push into scripted original series with YouTube Red.
  • OPENTOPIC  |  WEDNESDAY, JULY 13, 2016
    [Youtube] Ask the Expert: Ann Handley on Creating Bigger, Braver, Bolder Content Marketing
    It’s competing with blogs, social media streams, listicles, YouTube playlists, and every other distraction of the modern age. Opentopic blog >> business.linkedin.com When you publish content, it’s competing with everything else that has ever been published in the history of mankind. So it’s no surprise that people experience “content.
  • CHIEFMARTECH  |  WEDNESDAY, JULY 13, 2016
    [Youtube] chiefmartecTV: The myths & monsters of agile marketing
    You can watch the recording of the show on YouTube : Our next episode will be in August, with a special guest from the marketing strategy firm Lenati , as we discuss a new report that we’re producing on marketing technology management practices of senior marketing executives across a range of industries. chiefmartecTV
  • CONTENT STANDARD  |  WEDNESDAY, JULY 13, 2016
    [Youtube] Why Your Brand’s Content Strategy Should Cover the News
    On YouTube, GE explores the science behind its products with engaging video snippets. Remember when we used to get news from a newspaper or a local television broadcast? In case you hadn’t guessed, new research has proved it: We’re a long, long way away from the days of print or TV being the primary place people get their news.
  • OPENTOPIC  |  WEDNESDAY, JULY 13, 2016
    [Youtube] The Biggest Challenges of Measuring Content Marketing ROI
    That’s why unboxing videos have become a phenomenon on YouTube. Opentopic blog >> opentopic.com Taking a new laptop or other treasured purchase out of its packaging feels incredible. Hordes of those types of videos showcase the unwrapping of everything from children’s toys to Casper mattresses. Opening your shiny new object is a.
  • PUREB2B  |  TUESDAY, JULY 12, 2016
    [Youtube] 15 Effective Ways to Reduce Cost Per Acquisition
    To lower CPA, you can target all of your highly competitive search terms to YouTube. YouTube searches can also be highly targeted based on keywords, age group, gender, target audience, location, and other demographics. 3. Put in simpler terms, ask yourself: how much of your marketing budget has to be spent to get a paying customer?
  • OPENTOPIC  |  TUESDAY, JULY 12, 2016
    [Youtube] The Biggest Challenges of Measuring Content Marketing ROI
    That’s why unboxing videos have become a phenomenon on YouTube. Opentopic blog >> opentopic.com Taking a new laptop or other treasured purchase out of its packaging feels incredible. Hordes of those types of videos showcase the unwrapping of everything from children’s toys to Casper mattresses. Opening your shiny new object is a.
  • BIZNOLOGY  |  TUESDAY, JULY 12, 2016
    [Youtube] Kindness opens many doors online
    Content Marketing Influencer Marketing Internet Marketing Public Relations blogger outreach Facebook Influencer marketing instagram social media twitter YouTubeThere are a lot of a s online, though very few of them are dyed-in-the-wool. They’re simply exceptionally guarded , armored against all the other a s online. Reddit, right ?
  • VIDYARD  |  TUESDAY, JULY 12, 2016
    [Youtube] How to Create a Video Marketing Strategy You Can Be Proud of
    But often “isn’t that great” simply means they don’t think it’s high quality or it hasn’t taken off on YouTube with thousands of views. Are you proud of your video marketing strategy? I bet the answer comes pretty quickly. They all think it’s important, and they all plan to increase their investments in video because they believe it works.
  • CONTENTLY  |  MONDAY, JULY 11, 2016
    [Youtube] The FTC Cracks Down on Warner Bros. and PewDiePie’s Shady Influencer Marketing… Sort Of
    With 46 million YouTube subscribers, PewDiePie is arguably the most powerful individual force in the gaming industry. His channel is the largest on YouTube by a large margin: The closest, HolaSoyGerman, has 28 million subscribers. Brands Influencer marketing YouTubeThe problem? They sometimes have trouble disclosing it.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JULY 11, 2016
    [Youtube] Five ideas: Constructive engagement in destructive times
    Learning from insightful podcasts, reading well-written blog posts or watching YouTube tutorials instead of getting hooked on clickbait news channels. By Mars Dorian, {grow} Contributing Columnist. I’m not a kind man. It’s hard for me to easily connect with people, as I prefer to live & work inside my creative cave.
  • CONTENTLY  |  FRIDAY, JULY 8, 2016
    [Youtube] 4 Big Implications of Snapchat’s New ‘Memories’ Feature
    Both Ren and Alvarrez have massive followings on Instagram, YouTube, and Snapchat, but so far, Snapchat has mainly been an area for influencers and celebrities to give a behind-the-scenes look at their lives. Last week, The New York Times ran a profile of YesJulz, the latest of a new kind of celebrity who became famous because of Snapchat.
  • CONTENTLY  |  THURSDAY, JULY 7, 2016
    [Youtube] This Is the Darkest Ad Parody I’ve Ever Seen
    If you really like ad parodies and disturbing sci-fi, then boy do I have the YouTube video for you. Portal A’s parody chops are well known in the advertising world. In 2013, it released “Dove Real Beauty Sketches: #Balls,” which lampooned Dove’s mega-viral advertising experiment. ” ( I wrote about that one too.).
  • CONTENT STANDARD  |  THURSDAY, JULY 7, 2016
    [Youtube] Will Social Media Apps Become Irrelevant to Marketers?
    simplistic optimization tactic might be filming video content in vertical orientation (for apps like Snapchat) as well as horizontal orientation (for apps like YouTube). Brands have clung to social media as a way to spread their message in a mobile-oriented world. But if current trends continue, social media apps may become less relevant.
  • CONTENTLY  |  WEDNESDAY, JULY 6, 2016
    [Youtube] Infographic: How to Build the Perfect YouTube Channel
    If you’re hoping to snag a young audience, you need to be on YouTube. In 2014, Variety reported that teens prefer YouTube stars to mainstream celebrities and movie stars—and those YouTubers wield a much larger influence. If you want to be part of that influence, it’s time to create a YouTube channel of your own.
  • WRITTENT  |  TUESDAY, JULY 5, 2016
    [Youtube] 25 Experts Share Top 3 Content Marketing Trends for 2017
    These formats are fast moving beyond the realm of early adopters and with both Facebook and YouTube both now supporting these formats, you can expect to see widespread audience adoption in 2017/2018. Content marketers who keep track of the current trends will have an advantage when it comes to planning for the future. Donna Moritz. F.
  • CONTENTLY  |  TUESDAY, JULY 5, 2016
    [Youtube] Ask a Content Guy: Where Should I Distribute My Content Marketing?
    Think Facebook Instant Articles and auto-play videos, Instagram video, Snapchat, YouTube, Medium, LinkedIn Pulse, and other platforms that let you reach tons of people. Should I use YouTube or Vimeo for a business video channel? YouTube. covered all the consequences here , and without a doubt, it hurts. Whew, I feel better.
  • ACT-ON  |  TUESDAY, JULY 5, 2016
    [Youtube] 3 Things Jerry Seinfeld Can Teach Us About Creating Quality Content
    And the variation is truly broad – from long-established talk show hosts like David Letterman and Jay Leno to newcomers like Amy Schumer and YouTube phenomenon Miranda Sings. Yes, that’s Margaret Cho cracking up at something Jerry Seinfeld just said. Ferrell, for the last time, we're going to ask you to put the cigar out.”.
  • CONTENT STANDARD  |  SATURDAY, JULY 2, 2016
    [Youtube] 5 Brands with Highly Successful Messaging Apps Strategies
    What makes these characters so appealing is their storylines, which LINE tells via various sticker versions of the characters as well as in short stories posted on its YouTube channel. Light shines through the thick fog—a plane has just taken off from the airport in Morocco. What happens from there? Well, that’s up to the audience.
  • READYPULSE  |  FRIDAY, JULY 1, 2016
    [Youtube] We Trust Influencers Just as Much as Friends
    According to a joint study by Twitter and Annalect , “Around 40 percent of respondents said they’ve purchased an item online after seeing it used by an influencer on Instagram, Twitter, Vine or YouTube. You guessed it, your friends. It all comes down to trust. You trust your friends, right? Social Media Relationships & Trust Building.
  • CONTENTLY  |  THURSDAY, JUNE 30, 2016
    [Youtube] 5 Things Marketers Need to Know About Gen Z
    Gen Z loves digital video on platforms like YouTube and Facebook, to the point they’re now watching considerably more internet video than TV. Collectively’s Tonner points out that this is the same generation known for watching hours of live video-game streams and 20-minute YouTube beauty tutorials through to the end.
  • ACT-ON  |  THURSDAY, JUNE 30, 2016
    [Youtube] Why Video Is the Future of Content Marketing
    The ROI of this marketing activity is also easier to track since it “lives in confined players” (such as YouTube) and, as a result, travels differently through social media than other types of content marketing assets. The company’s videos have captured an audience of approximately 4 million subscribers on YouTube. Key Takeaways.
  • READYPULSE  |  WEDNESDAY, JUNE 29, 2016
    [Youtube] ReadyPulse Named Winner of Red Herring’s Top 100 North America Award
    Red Herring editors were among the first to recognize that companies such as Facebook, Twitter, Google, Yahoo, Skype, Salesforce.com, YouTube, Palo Alto Networks and eBay would change the way we live and work. “In 2016, selecting the top achievers was extremely difficult,” said Alex Vieux, publisher and CEO of Red Herring. SAN CARLOS, Calif.–ReadyPulse,
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, JUNE 29, 2016
    [Youtube] 8 Great LinkedIn Groups for B2B Marketers
    This LinkedIn group provides support and guidance for the platform and can be used in conjunction with the Analytics Help Center and YouTube channel. It is no secret that LinkedIn is a valuable social media platform for B2B marketers. eMarketing Association Network. Inbound Marketers – For Marketing Professionals. Google Analytics.
  • CONTENT STANDARD  |  WEDNESDAY, JUNE 29, 2016
    [Youtube] Will a Co-Marketing Partnership Help Your Brand Strategy?
    Click here to view the video on YouTube. Back in 1998, in a small middle school just beyond the outskirts of Philadelphia, a small civil war was being waged during after-school basketball games. On the one side of the field, dedicated parents stood behind folding tables selling school-sanctioned refreshments. What Does Co-Marketing Look Like?
<< 1 2 3 ... 32 33 >>