• GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 22, 2017
    [Youtube] Three ideas to end the social media poison
    Smart consumption: Only consume content that teaches new skills or entertains in an uplifting way, like an explanatory YouTube videos or stress-relieving Hollywood movies. By Mars Dorian, {grow} Contributing Columnist. The future seems so uncertain. The present seems so … harsh. With a refreshed mind, he decided to escape the rat race.
  • BUZZSUMO  |  TUESDAY, FEBRUARY 21, 2017
    [Youtube] The ‘Less Is More’ Content Strategy
    YouTube SEO: The Ultimate Guide. What is the ideal frequency for publishing content? In my view is there is no ideal frequency as it depends upon your site, audience and objectives. You can drive higher shares, gain more links and attract significantly more traffic using a ‘less is more’ approach. Referenceable content. 2012. 4.
  • CONTENT STANDARD  |  TUESDAY, FEBRUARY 21, 2017
    [Youtube] eSports and the Elusive Millennial Male Audience: A History
    YouTube has made many gaming celebrities who have millions of subscribers watching as they play the latest games. There is a holy grail of an audience out there just waiting to be reached—millennial, skewing young, male, plenty of disposable income—of upwards of 148 million people. The rewards are rich, and to the victor goes the spoils.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, FEBRUARY 21, 2017
    [Youtube] A strategy to stay relevant in a tumultuous marketing world
    Facebook, YouTube, Snapchat? By Mark Schaefer. Three years ago, I was working on what would be the biggest consulting contract of my career. It was a potential deal with a U.S. government agency and as part of the bidding process I had to be interviewed by their senior procurement professionals via Skype. It was a bit intimidating.
  • B2B MARKETING INSIDER  |  TUESDAY, FEBRUARY 21, 2017
    [Youtube] Live Video Marketing: What You Need to Know About This Hot Trend in 2017
    Whether it’s video on Facebook, Twitter, Snapchat or YouTube, the content you need to be thinking about creating and marketing on social for your business is video. Two years ago, famed marketer Gary Vaynerchuk said this: “The single most important strategy in content marketing today is video. Period.”
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 21, 2017
    [Youtube] The 21 Best Content Curation Tools
    Discover, review and curate content from blogs, news sites, Google Plus, Facebook, Amazon, Ebay, YouTube, Twitter, Flickr, Instagram, Wikipedia, or any RSS feed. Fortunately, content marketers don’t have to do it all themselves. Expert summary compilations (example: Soulati Media ). Expert interview roundups (example: iDigic ). GetApp.
  • HUBSPOT  |  MONDAY, FEBRUARY 20, 2017
    [Youtube] How to Become a Household Name
    Four Brands That Replaced Product Names. 1) YouTube. What it Replaced: Video streaming website YouTube replaced phrases like “search for a video” or “watch a video online.”. Used in a Sentence: “You should YouTube the latest Saturday Night Live monologue, Kate McKinnon was hilarious in it.”. What Is Verbification?
  • VERTICAL RESPONSE  |  FRIDAY, FEBRUARY 17, 2017
    [Youtube] Social Media 101: Managing your social media presence
    YouTube. YouTube is the second largest search engine with more than three billion unique visitors a month. Because YouTube is part of Google, having a presence here can also add SEO value to your business’s website. YouTube: 1 to 4 times per month. Likes and snaps and tweets…oh my! Don’t panic! LinkedIn.
  • BIZNOLOGY  |  FRIDAY, FEBRUARY 17, 2017
    [Youtube] Why every business needs a social media business audit
    YouTube. Not active on social media? You are losing ground to competitors. But you already know that. While your business may be posting to social media and doing all the right things, you must regularly assess where you stand on your most important social channels. Or, you will struggle to consistently improve your social strategy. Twitter.
  • CONTENT STANDARD  |  FRIDAY, FEBRUARY 17, 2017
    [Youtube] Not Your Dad’s Content Marketing Trends—But Maybe Your Great (x5000) Granddad’s
    Many companies have YouTube channels with sophisticated video products, but with its Planet of the Apps show, Apple is even getting into original programming to expand its brand offerings. Click here to view the video on YouTube. Nailing down marketing trends is targeting something that’s ever-moving. You’re not alone.
  • CONTENT STANDARD  |  FRIDAY, FEBRUARY 17, 2017
    [Youtube] 5 Retail Marketing Trends to Watch in 2017
    The YouTube video showing how the store would work has since racked up more than 8 million views as stunned marketers and businesses watched digital payment systems in action. Big time. Don’t despair: new hope for retail marketing resides in new technologies and understanding consumer data, and can lead to a marketing transformation.
  • VIDYARD  |  THURSDAY, FEBRUARY 16, 2017
    [Youtube] Choosing a Video Platform: What to Evaluate for Marketing and Sales
    Can you upload directly from your YouTube channel? Since teams have different goals and needs, what should marketing and sales teams (who are both focused on pipeline and closing deals) look for when choosing the right video platform for them? When you’re on the hunt for a VP, consider a full list of options that you should be looking for.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 15, 2017
    [Youtube] Stop. Look. Listen. It’s time for an influencer marketing campaign
    But today, teenagers seem to be more focused on their hustle and creating content that will gain them thousands of followers on YouTube or Instagram — and deposit big money in their pockets. An example would be a tech influencer or a YouTube star. By Brooke B. Sellas, {grow} Contributing Columnist. source ]. source ]. Be prudent.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 15, 2017
    [Youtube] Apply Yourself: 28 Marketing Awards Worth Going For
    Its charming nature aside, the Shorty Awards were actually created to honor remarkable work done in social media -- “ on Facebook, Twitter, YouTube, Tumblr, Instagram, Snapchat, Vine and more. ”. “Something that is conferred or bestowed especially on the basis of merit or need.”. That’s the Merriam-Webster definition of the word “award.”
  • BIZNOLOGY  |  TUESDAY, FEBRUARY 14, 2017
    [Youtube] The future of Twitter is as a protected essential public utility
    And then there’s YouTube, too, right? Social Media Marketing corporate Twitter Facebook instagram linkedin pinterest social media social media business Streaming media twitter YouTubeThis week’s blog post is thanks to my close friend and persistent colleague Sally Falkow  of Meritus Media. It’s still a thing!
  • CONTENT STANDARD  |  TUESDAY, FEBRUARY 14, 2017
    [Youtube] Going Global? A Video Marketing Strategy Is Your Key to Success
    In this department, Vienna’s tourism channel on YouTube is a shining example. https://www.youtube.com/embed/gFUadBsWOzk/youtube] Even if these videos are produced in another language, the consumer might still be able to use the video to learn simply through his familiarity with the product and a focus on proper technique.
  • HUBSPOT  |  TUESDAY, FEBRUARY 14, 2017
    [Youtube] Be Mine: A Brief History of Valentine's Day Marketing
    On February 14, 2005, YouTube -- which originated as an online dating site -- makes its debut. When I was in grade school, Valentine’s Day was one of my favorite holidays. There were cards. There was the possibility that your crush actually liked you back. And, there was the chocolate -- so, so much chocolate. Ancient Rome. Valentine’s Day.
  • HUBSPOT  |  TUESDAY, FEBRUARY 14, 2017
    [Youtube] Want More Success Using Instagram? Experts Share Their Best Tips for Businesses [Live Hangout]
    In this YouTube Live event , experts from Iconosquare and HubSpot will teach you the most current strategies on how to grow, delight, and transform your Instagram audience into leads. For many marketers, it’s no longer enough to have a strong Twitter or Facebook presence. Still working on getting started on Instagram?
  • KAPOST  |  MONDAY, FEBRUARY 13, 2017
    [Youtube] Tips for Using Video to Increase Social Media ROI
    Proof-positive of this is the many B2C companies that, through video outlets like YouTube and Vimeo, have constructed viral campaigns with the help of social media. Here are some other principles to keep in mind: Focus on uploading videos to YouTube and/or Vimeo. For YouTube videos, make sure that you optimize with tags as well.
  • BIZNOLOGY  |  MONDAY, FEBRUARY 13, 2017
    [Youtube] 4 tips to improve your YouTube channel
    If you’ve turned to YouTube like many other businesses, you need to know one rule–and it’s one that is tough for many to execute.  Publish quality content on a regular basis for success; 300 hours of video are uploaded to YouTube every minute so you need to ensure your video is worth watching. That rule is that volume wins. 
  • WEBBIQUITY  |  MONDAY, FEBRUARY 13, 2017
    [Youtube] The 29 Best Social Media Monitoring Tools
    Social media monitoring, analytics and stats for Facebook, Twitter, YouTube and Instagram, with benchmarking to measure your performance against peers, insights to optimize content, and reporting capabilities. Get analytics for Facebook, Twitter, YouTube, Google+, LinkedIn, Instagram,  and blogs. Google Review Count:  345. 11) quintly.
  • OPENTOPIC  |  FRIDAY, FEBRUARY 10, 2017
    [Youtube] 9 YouTube Marketing Predictions for 2017 From the Pros : Social Media Examiner
    Are you wondering how marketing on YouTube will change in 2017? As the importance of video continues to grow, many marketers are watching to see if YouTube will keep pace in 2017. To find out where YouTube may be heading in the coming year, we reached out to social media pros to get their thoughts. YouTube is often chalked up.
  • BIZNOLOGY  |  FRIDAY, FEBRUARY 10, 2017
    [Youtube] Social media strategy leaders: Kerry Gallagher
    Please follow Kerry on Twitter and check out the Citizens social media channels too: Facebook , Twitter , Instagram , and YouTube. Introduction to the Interview. Welcome to the next post in a series celebrating leaders in social media strategy. Welcome Kerry! So happy to participate in this interview, Hester! It was a bit tough for me.
  • MODERN B2B MARKETING  |  TUESDAY, FEBRUARY 7, 2017
    [Youtube] 5 Myths About Sales and Marketing Alignment Debunked
    First of all, YouTube has proven that cats and dogs CAN get along. Which Author: Stacey Thornberry When it comes to sales and marketing, there are plenty of misconceptions due to lack of understanding and collaboration. As a field marketing professional, I have the pleasure of working with sales team members on a daily basis. promise.
  • HUBSPOT  |  TUESDAY, FEBRUARY 7, 2017
    [Youtube] How to Create 360-Degree Video: The Ultimate Guide
    Meanwhile, different sites like YouTube and Facebook have their own recommendations for the best cameras to use -- reviewing those lists might be helpful if you plan to share on a specific platform. 4) Stitch the footage to create a single video. There's something to be said for a truly remarkable experience. We share these experiences.
  • JUNTA 42  |  TUESDAY, FEBRUARY 7, 2017
    [Youtube] One Thing is Killing Content Marketing and Everyone Is Ignoring It
    He promoted content from the manufacturer on his YouTube page and his blog. Editor’s note: Most marketers are searching for the answers on how to make their content marketing more successful. This update of a previously published post shares one answer. They came from all different industries. Some were consultants. Pest management? Platform.
  • ACT-ON  |  TUESDAY, FEBRUARY 7, 2017
    [Youtube] How to Get More Results Out of Less Content
    For instance, here’s how you could reformat a webinar: Convert it into a video and publish it on YouTube. My, we’ve all been busy. According to the Content Marketing Institute and Marketing Pros, marketers have been creating quite a lot of content over the past few years ‒ and it looks like most of us will create even more of it this year.
  • CONTENT STANDARD  |  FRIDAY, FEBRUARY 3, 2017
    [Youtube] No Super Bowl Ads? No Problem: How Every Brand Can Win the Big Game
    ” The ad is both hilarious and subversive, and the company published it on YouTube ahead of the Super Bowl to reach an audience. Reception was incredible: The ad has generated nearly 800,000 views on YouTube, as well as views on other platforms, and the company received massive free publicity through media coverage of its innovative ad.
  • KOMARKETING ASSOCIATES  |  THURSDAY, FEBRUARY 2, 2017
    [Youtube] What Are Your Top 5 B2B Content Marketing Objectives?
    For instance, you could take a blog post and translate that information into a recorded PowerPoint presentation that you would then share on YouTube, or you could distill the key statistics or main points into an infographic that you share on social media. That being said, it’s not enough to just write content and publish it. Plan Well.
  • HUBSPOT  |  THURSDAY, FEBRUARY 2, 2017
    [Youtube] How Artificial Intelligence Will Impact Productivity, Hiring Practices, Collaboration & More [Live Discussion]
    And to better explain the future impact on how we work and why business leaders need to understand AI, we've organized a live event on YouTube with Amir Salihefendic of Doist (the maker of Todoist), Bastiaan Janmaat of DataFox, and Adam Long of Automated Insights. In 2016 alone, at least 40 AI companies were acquired. EST (8 a.m. PST, 4 p.m.
  • WEBBIQUITY  |  THURSDAY, FEBRUARY 2, 2017
    [Youtube] The 24 Best Email Marketing Tools
    From using it in blogs, to BombBomb video emails, to posting on YouTube.  It has huge SEO benefits and gets so much more across than words and even pictures. While email is the most mature (that sounds better than “old,” right?) form of digital marketing, there’s no shortage of marketing technology innovation in this area.
  • VIDYARD  |  WEDNESDAY, FEBRUARY 1, 2017
    [Youtube] 6 Video Tips for Small Businesses on a Budget
    That means you should be using your video on your website, your blog, Facebook, Twitter, YouTube, and more. Utilize things like annotations to get them from your YouTube channel to your website or CTAs (like at the end of the video below) to get them to download your ebook. That’s the name of the game in 2017. videos. 1. Use And more!
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, FEBRUARY 1, 2017
    [Youtube] Data Driven Marketing Without a Data Management Strategy is Like a Day Without Coffee
    Image source: YouTube. Ok, ok my title is just a tad self-serving, being the coffee-consuming-beast that I am but. you get the point. Over seven million. That's how many hits I got back when I Googled the term "data driven marketing." 87% of marketers consider data their organizations’ most underutilized asset.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 1, 2017
    [Youtube] Blast From the Past: 7 Websites That Were One Thing, But Now They're Another
    Once upon a time, back in 2005, there lived on the internet a website called YouTube. But over a decade ago, YouTube wasn't what it is today. In 2005, YouTube was a dating site. YouTube began as a dating site. Employees: 12,691. 4) YouTube. Offers YouTube Red, a paid membership that offers ad-free videos and music.
  • BIZNOLOGY  |  TUESDAY, JANUARY 31, 2017
    [Youtube] PSA: your virtual online friends are part of your family
    So, no social media check ins, no Facebook Live , no Twitter , and no YouTube vlogging. Online Community -elect A Funny Thing Happened on the Way to the Forum Australia Facebook Guinness World Records instagram twitter United Kingdom United States YouTubeI recently spent a ten-day stint in Alexandria Hospital. Oh, they all were pissed.
  • WEBBIQUITY  |  TUESDAY, JANUARY 31, 2017
    [Youtube] The 29 Best Web Analytics Tools
    BirdSong YouTube Analytics gives you access to over 30 key metrics for any publicly available YouTube channel/videos, including date posted, likes/dislikes/comments, views and activity, content analytics, and engagement measures. ” Analytics tools can ultimately help measure ROI. Google Review Count:  600. Pricing:  free.
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 30, 2017
    [Youtube] 3 Ways to Make Controversial Content Work for Your Brand
    And the ability to take a closer look at someone else’s differences–an often taboo subject–helped the video generate more than 57 million views on YouTube, becoming the second most-viewed   community and activism campaign of all time. 3. It encourages audiences to click, read, and share the content. Stir up a debate.  .
  • HUBSPOT  |  MONDAY, JANUARY 30, 2017
    [Youtube] 10 of the Best Ads from January: Slo-Mo Dogs, Falling Pianos, and an Epic BBQ
    Students at Germany's Film Academy of Baden-Württemberg created this poignant and visually stunning spec ad for Adidas, and it went viral on YouTube seemingly overnight. If your New Year's resolution is to take a more creative approach to advertising, then we've got some inspiration to get your 2017 started off right. lamb meat?
  • B2B MARKETING INSIDER  |  SATURDAY, JANUARY 28, 2017
    [Youtube] It Has Never Been Easier to Be Average
    Watch a YouTube video about literally any dish. There are no lists or YouTube tutorials to get you there. It has never been easier to be average. When we start to do anything new, it can be a struggle. We don’t have all the answers we need. Want to learn how to drive more leads? Thinking of picking up a culinary skill?
  • ACT-ON  |  FRIDAY, JANUARY 27, 2017
    [Youtube] The 7 Characteristics of Great Marketing Content
    Make it available on-demand from your website, iTunes, or YouTube. Marketing content drives business. Buyers are searching for information that will inform, educate, or help them solve a problem. In order for content marketing to be successful it must accomplish two things. So how do you craft great marketing content that gets results? Video?
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 26, 2017
    [Youtube] 2017 Conference Preview: Discover, SMX, Pubcon & More!
    Session Overview : Got questions about how to deal with Facebook, YouTube, Pinterest or other social media sites? If you know anything about February and March in New England, you know the words “warm” and “sunny” are not common descriptors. Count me in! Headed to any of the shows? See where we’ll be and let’s connect ahead of time! Rock on!
  • OPENTOPIC  |  THURSDAY, JANUARY 26, 2017
    [Youtube] Advertisers Can Now Target YouTube Ads Based on People’s Google Search Histories
    Google is going to let advertisers target YouTube ads based on people’s search histories, giving brands a whole new perspective into the consumer mindset. On Friday, Google announced updates to its YouTube offering for advertisers, including a promise of new measurement tools to help marketers understand their campaigns.
  • HUBSPOT  |  THURSDAY, JANUARY 26, 2017
    [Youtube] 4 Smart Ways to Keep Up With Google in 2017
    For example, Moz videos are published on Wistia first, then on YouTube. Over the past few years, Google has made a lot of changes that can be challenging for modern marketers and SEO experts to keep up with. Recently, Google started indexing according to mobile search results, cracked down on intrusive pop-up ads , and removed right-side ads.
  • SNAPAPP  |  WEDNESDAY, JANUARY 25, 2017
    [Youtube] Snackable Content: How To Drive Big Leads With Bite-Sized Content
    This GIF was created by using a YouTube video, and was made in Giphy in less than one minute:  .  . Today, I’m going to tell you why snackable content is the answer to your content woes. There’s a lot of hype around  long , in-depth posts rights now, and with good reason. But what happens when all the buildings are skyscrapers? But first.  .
  • CLOUD POTENTIAL  |  WEDNESDAY, JANUARY 25, 2017
    [Youtube] The Shocking Truth About Online Marketing
    And, of course, YouTube took it to ridiculous extremes, where anyone – not just the established media – could spread an idea with incredible speed. It’s just not possible. I can no longer stay silent on this whole subject. But we are not. Instead, customers are in charge of our message. Competitors are in charge of our message.
  • ACT-ON  |  TUESDAY, JANUARY 24, 2017
    [Youtube] How Your Business Can Survive The Ad Blocking Wars On YouTube
    If you are promoting your company with video ads on YouTube, a portion of your targeted audience may be missing the message due to ad blocking software. In addition to squelching banners and other types of image and tech ads, ad blocking software can also block YouTube pre-roll ads. You may only be using YouTube for paid media.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 23, 2017
    [Youtube] The greatest content marketing case study in history
    B2B and social media Case studies Communty-building Content Marketing corporate communications economics of social media Internet marketing Marketing best practices Social Media best practices visual communication YouTube and video b2b social media case studies case studies general electric mark schaefer social media best practicesHere we go.
  • HUBSPOT  |  MONDAY, JANUARY 23, 2017
    [Youtube] 11 Soundless Videos We Love (And Why)
    Mode shares lifestyle videos on Facebook and YouTube , and their most popular videos are their "100 Years of" retrospectives that look at a century of changes to a popular trend. This soundless video drove engagement on Facebook and YouTube because it was timely. What was your most embarrassing office etiquette moment? Sound familiar?
  • HUBSPOT  |  MONDAY, JANUARY 23, 2017
    [Youtube] Why Facebook Ads Will Make You Successful in 2017 & Beyond
    It’s easy to imagine a future where Facebook is the most watched video channel, larger than cable, YouTube, or Netflix. Facebook Ads are going to drive more leads for your business in 2017 than any other paid channel. An opportunity that if you take advantage of now, will pay off for years. Right now, this is the case with Facebook.
  • EARNEST ABOUT B2B  |  MONDAY, JANUARY 23, 2017
    [Youtube] This is the week that was in B2B: from GE fire-fighters to dumb phones
    Imagine being able to take a peek at a random series of YouTube videos uploaded last week that have almost zero previous views. In a week dominated by the Trump inauguration, Trident misfires and Tech twitter debates, there was news aplenty to savour for B2B marketers everywhere. Marketing tactic' of the week…. Get creative here. Yes, really.
  • PUREB2B  |  THURSDAY, JANUARY 19, 2017
    [Youtube] What to do with a New Lead
    On YouTube, there are always links to related videos or a similar video coming up on auto play. Just like the YouTube videos mentioned earlier, you need to point leads towards offerings that fall within their interests. When it comes to business, everyone wants to see growth in revenue, sales, customers, etc. What can you do? Now what?
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 19, 2017
    [Youtube] Success of Digital Marketing Tactics Dependent on Generational Differences
    The majority of Gen Y respondents (64 percent) and Gen X respondents (54 percent) said they were heavy users of Facebook, while most of Gen Z respondents (66 percent) said they visit YouTube numerous times each day. All three generations appear to be taking away some value from video advertisements as well.
  • OPENTOPIC  |  THURSDAY, JANUARY 19, 2017
    [Youtube] Google Links Brands With YouTube Creators: Are Agencies and Influencer Networks Threatened?
    YouTube video bloggers and other independent producers have been a growing part of marketing content creation for brands, sometimes in deals brokered by third parties. Now Google itself is getting in on the action, linking YouTube video production talent with brands and their agencies to produce video ads for the site.
  • ONALYTICA B2B  |  WEDNESDAY, JANUARY 18, 2017
    [Youtube] MarTech: Top 100 Influencers and Brands
    Onalytica’s new Discovery platform mines over 200 billion posts a year into a curated database of over 150K global social media influencers, including data from Twitter, Blogs, Instagram, YouTube, Facebook, LinkedIn Profile Links + Demographic Data. WHAT ARE THE INFLUENCERS SAYING? You have to keep it interesting and unique!” Company.
  • ACT-ON  |  WEDNESDAY, JANUARY 18, 2017
    [Youtube] 5 Content Marketing Predictions for 2017
    For example, YouTube recently launched livestream capabilities through E3, which quickly captured 8 million views in just 12 short hours. Over 400 hours of video are uploaded to YouTube each minute, 10 billion views are posted to Snapchat daily, and more than 8 billion video views per day come from Facebook. Video will rule the roost.
  • HUBSPOT  |  MONDAY, JANUARY 16, 2017
    [Youtube] Live Desktop Broadcasts, Mid-Roll Video Ads & More: 7 Facebook Changes You May Have Missed
    Facebook sources said the platform would sell the ads and share 55% of the sales with publishers -- the same share that YouTube offers. The announcement marks a shift from Zuckerberg's previous statements that Facebook would not become a media company, and the significance is meaningful. January 2017. Facebook Journalism Project. August 2016.
  • JUNTA 42  |  SATURDAY, JANUARY 14, 2017
    [Youtube] This Week in Content Marketing: This is the Year Agencies Buy Media Companies
    In the video world, YouTube guru MatPat tells me the average length for the best-performing YouTube videos is about 12 minutes. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. In addition, Gary V leads the way for 2017 to be the year agencies started buying media companies.
  • SNAPAPP  |  FRIDAY, JANUARY 13, 2017
    [Youtube] How to Create a Content Promotion Plan in 3 Steps
    YouTube. So you’ve got a great piece of content. You’ve spent time, energy, budget, and other resources producing it. It will help your target audience solve a real problem, and it will establish your company as a credible expert. What’s your plan to make sure that your audience sees the content? It’s like a car without an engine. Step 2.
  • SNAPAPP  |  THURSDAY, JANUARY 12, 2017
    [Youtube] How to Create a Content Promotion Plan in 3 Steps
    YouTube. So you’ve got a great piece of content. You’ve spent time, energy, budget, and other resources producing it. It will help your target audience solve a real problem, and it will establish your company as a credible expert. What’s your plan to make sure that your audience sees the content? It’s like a car without an engine. Step 2.
  • CONTENTLY  |  THURSDAY, JANUARY 12, 2017
    [Youtube] Facebook May Have Just Ushered in a New Era for Mobile Video
    According to reports, Facebook is planning to offer a 55 percent revenue share—exactly in line with what YouTube offers its creators. That means that video businesses can see immediate returns, just like on YouTube. But it’s worth noting that YouTube’s revenue sharing appears to have cut into its profit margins.
  • HUBSPOT  |  THURSDAY, JANUARY 12, 2017
    [Youtube] Marketing Automation for Associations
    If they haven't clicked through either of these links, you might send them an email 10 days after the second one with a short embedded video they can view right there, with a with a call-to-action (CTA) to follow you on social media or subscribe to your YouTube channel. Sometimes we ask our marketing teams to be superhuman. Let them know.
  • CONTENTLY  |  WEDNESDAY, JANUARY 11, 2017
    [Youtube] Contently Case Story: For Shutterstock, the Key to ROI Might Just Be the ’90s
    In the two months since its launch, the three videos have generated over 165,000 views on YouTube and inspired more than 4,000 clicks to the footage section of Shutterstock’s main page. A Clinton running for president. The Full House cast on TV. Millions of people catching Pokémon. Crop tops, platforms, and chokers. ”).
  • VIDYARD  |  TUESDAY, JANUARY 10, 2017
    [Youtube] Introducing ViewedIt: Supercharge email conversions with the power of personal video
    But video-calling platforms such as Skype and FaceTime are even more disruptive than old-fashioned phone calls, and uploading videos to streaming sites like YouTube is too time-consuming and cumbersome for one-to-one communication. That’s why YouTube exists. Click. Trash. Click. Trash. Enter ViewedIt. It’s no mystery why.
  • HUBSPOT  |  TUESDAY, JANUARY 10, 2017
    [Youtube] 4 Education Marketing Trends to Keep an Eye on in 2017
    Eighty-six percent of colleges already have a presence on YouTube. YouTube continues to improve its own live stream functionality. Content, SEO and email marketing are not going away but it's important to stay ahead of the curve so you don't fall behind. Video Goes Big and Goes Live. People watch more content online. On which visit?
  • CONTENT STANDARD  |  MONDAY, JANUARY 9, 2017
    [Youtube] What Makes Content Appeal to Global Audiences? 3 Lessons in International Content Strategy
    million views on YouTube—more than some of Apple’s more elaborate campaigns with celebrity cameos. million views on YouTube, not to mention exposure to nearly 3.5 Besides the beautiful photos, she returned with some intriguing insights. Were there distinct patterns that could help guide future content creation?
  • HUBSPOT  |  MONDAY, JANUARY 9, 2017
    [Youtube] Are Infomercials Cool Now? 7 Examples You'll Actually Want to Watch
    Ad run times that once pushed the 30-minute mark on late night TV have been cut down to a more YouTube-friendly five minutes. You might have seen their outrageously successful debut ad for Squatty Potty , which boosted the company's sales by 600% in 2015 and racked up 29 million YouTube views. what just happened. But hurry!
  • CONTENT STANDARD  |  FRIDAY, JANUARY 6, 2017
    [Youtube] The Anatomy of Shareable Facebook Video
    Your YouTube channel, now a few years old and populated with a lot of content, still serves as a consistent video marketing platform for your team’s ongoing efforts. YouTube views aren’t growing quite as fast as they used to, and viewer engagement metrics are slowly declining. Growing Wave. Filming for Form and Behavior.
  • MODERN B2B MARKETING  |  FRIDAY, JANUARY 6, 2017
    [Youtube] 31 Influencers to Follow in 2017
    Zach King is a filmmaker, Viner, and YouTuber. Author: Ellen Gomes As we kick off 2017 with the fresh energy and optimism that a new year brings, like me, I bet many of you have made some achievable (and not so achievable) New Year’s resolutions. Missed the countdown? Ann Handley. She actively wages war on mediocre content marketing.
  • CONTENTLY  |  THURSDAY, JANUARY 5, 2017
    [Youtube] What We Read in 2016
    He is a former convict, actor, and YouTube fanatic who, through grit and a bit of luck, struck it big (only to lose it all). Here’s what you missed while enduring the last 12 months… Fusion: A trend story about millennials, by The New York Times. Selected by Joe Lazauskas, editor-in-chief. Which to choose?! But you know what?
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 5, 2017
    [Youtube] 6 B2B Online Marketing Predictions for 2017
    Most of the platforms automatically save a video version of your live stream, which you can then republish on YouTube or your website as a native video file. This year, there are so many great things to look forward to when it comes to what’s next in B2B online marketing. 360-Degree Photo and Video. Most HD versions cost around $300-$500.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 5, 2017
    [Youtube] 6 B2B Online Marketing Predictions for 2017
    Most of the platforms automatically save a video version of your live stream, which you can then republish on YouTube or your website as a native video file. This year, there are so many great things to look forward to when it comes to what’s next in B2B online marketing. 360-Degree Photo and Video. Most HD versions cost around $300-$500.
  • HUBSPOT  |  THURSDAY, JANUARY 5, 2017
    [Youtube] 7 Resolutions Your School's Marketing Department Should Make
    It can also be the delivery channel for your content, like your YouTube channel or Instagram account. It's once again that time of year for taking a good look at the lessons we've learned from our marketing efforts and resolving what we will, or won't, do again in 2017: 1) Less Bulk Email. Your prospects want to know you see them. It is.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JANUARY 4, 2017
    [Youtube] Three New Year Business Resolutions You Should Steal
    By Mars Dorian, {grow} Contributing Columnist. I’ve watched a volley of Youtube videos about making New Year’s business resolutions and realized they’re…. A) too complex and cumbersome to follow through. B) too focused on specific measures which you can’t control. But there’s one problemo. You get the idea. The bloody reason?
  • CONTENTLY  |  TUESDAY, JANUARY 3, 2017
    [Youtube] The Talent War, and Other Big Content Marketing Trends for 2017
    The majority of branded video consists of 30-second spots repurposed on Facebook or YouTube. Six years ago, I started working in content marketing. In exchange, we promised that our small squad of editors and freelancers would serve as the company’s on-call editorial team. It was new to me, but as I soon learned, it was new to everyone.
  • CONTENT STANDARD  |  TUESDAY, JANUARY 3, 2017
    [Youtube] How to Cross the Marketing Skills Gap in 2017
    From random YouTube videos to online graduate degrees, staying educated in marketing (while also still working) presents too many options with too little guidance about where best to turn. Ah, the new year. Packs of cigarettes are thrown away en masse. wave of new online dating profiles is born. Goals, Meet Credentials. What to Learn?
  • VIDYARD  |  WEDNESDAY, DECEMBER 28, 2016
    [Youtube] The Funny and Fabulous: 10 Best Video Marketing Examples of 2016
    Best YouTube Ad. Hotels.com is known for being quirky and humorous in all their ads, which is probably the exact reason they decided to have fun with the “Skip this Ad” button we’re all too familiar with on YouTube. The video below shows an example of what a YouTube viewer would experience. 2. Don’t worry. Best Comedy.
  • HUBSPOT  |  TUESDAY, DECEMBER 27, 2016
    [Youtube] Using Content Marketing in the Professional Services Industry
    If you want to go the extra mile, consider shooting some videos where you talk through specific client problems and post them to YouTube. Your content marketing strategy should be approached a little differently if your business offers professional services, like practicing law, medicine, or performing some form of consulting work. Blogging.
  • HUBSPOT  |  TUESDAY, DECEMBER 27, 2016
    [Youtube] The 10 Most Watched YouTube Ads of 2016 (And the Agencies Behind Them)
    Most ads on YouTube are something to be endured, muted, and skipped immediately after the mandatory five seconds has passed. For an ad to be sought out and consumed willingly on YouTube, it needs to stand out as an enjoyable, compulsively shareable piece of content. The 10 Most Watched YouTube Ads of 2016. 1) Mobile Strike.
  • SNAPAPP  |  THURSDAY, DECEMBER 22, 2016
    [Youtube] 139 Content Marketing Blogs to Watch in 2017 (Broken Down By Category)
    From YouTube hacks to link building to how to get 30K visitors to your blog, Webris provides a unique mix of case studies and videos to help you improve your organic footprint.  Over 2.5 million blog posts are published every single day. And, 70% of B2B marketers plan to create more content in 2017 compared to 2016. Copywriting. Blogging.
  • HUBSPOT  |  THURSDAY, DECEMBER 22, 2016
    [Youtube] How HubSpot Customers Grow: The Key Technologies Used by 19,000 Marketers
    The top-used video platform -- by wide margin -- is YouTube, followed by Vimeo and Wistia. Here at HubSpot, we've been giving a lot of thought to the concept of a growth stack -- the set of tools that marketers and sales teams use to drive growth. But what does that look like? In our sample, Zopim and LiveChat were the chat leaders.
  • ACT-ON  |  THURSDAY, DECEMBER 22, 2016
    [Youtube] Industry Leaders Weigh in on Upcoming Marketing Trends for 2017 and Beyond
    In 2017, live interactions will take center stage, with Facebook Live already available and YouTube Live debuting soon. We’re certain we’ll see a similar seismic shift in the year ahead, which is why we wanted to hear from experts in the field. Read on to see what they said! Michael Krigsman. Industry Analyst and Host of CXOTALK.
  • SCRIBBLELIVE  |  WEDNESDAY, DECEMBER 21, 2016
    [Youtube] The When, Where & How of Using GIFs in Content Marketing
    Giphy.com is the largest GIF collection online but it also has a GIF Maker that allows you to create GIFs from video files or YouTube links. GIFs have evolved our visual language and the way we communicate with each other in a very short amount of time. They’re everywhere now. Slack channels. Emails. Social networks. Articles. link].
  • CONTENTLY  |  TUESDAY, DECEMBER 20, 2016
    [Youtube] The Best Content Marketing of 2016
    In February, Dollar Shave Club, best known at the time for its goofy YouTube commercials, launched a little digital publication called MEL. This year’s top content marketing covered topics like dating, science, politics, mascara, Ryan Reynolds, trap music, and anthropomorphic breakfast food. GE: GE Reports. Amtrak: The National.
  • HUBSPOT  |  TUESDAY, DECEMBER 20, 2016
    [Youtube] Twitter Unveils Live Video: Here's What You Need to Know
    As streaming video content grows in popularity, particularly among Millennials , Twitter, YouTube, Facebook, and Instagram are all competing to catch the attention of their young user bases. On December 14th, Twitter announced that users would be able to broadcast live video directly from Twitter on iOS and Android mobile devices. https://t.co/y3dJS6bygD
  • WEBBIQUITY  |  MONDAY, DECEMBER 19, 2016
    [Youtube] The 20 Best SEO Rank Tracker Tools
    Special features: desktop vs. mobile rankings; tracks social signals; rank change alerts; YouTube video rank tracking. Special features: geo-tracking; desktop vs. mobile rankings; rank change alerts; team management/collaboration; YouTube video rank tracking. Web analytics tools like Google Analytics or Clicky are great for the former.
  • B2B LEAD GENERATION BLOG  |  MONDAY, DECEMBER 19, 2016
    [Youtube] B2B Content Marketing: Will Video Kill eBooks?
    It’s ungated and published on YouTube and Twitter. “With the rise of content marketing, a lot of businesses get stuck in the eBook rut,” saysLinda West ( @ misslindawest ), Director of Digital Marketing at Act-On Software , a rapidly growing company that makes a marketing automation Software as a Service (SaaS). We hacked it together.
  • VIDYARD  |  MONDAY, DECEMBER 19, 2016
    [Youtube] 10 Types of Videos You Need to Push Your Audience Through the Funnel
    Don’t just embed a YouTube video and think you’ve done enough. Whether you’re new to video marketing or a seasoned ‘Record’-button pusher , you may have wondered–even worried?–from Maybe you have a video or five on your website, maybe you’ve posted them on social media, and interviewed some industry leaders. But is that enough?
  • JUNTA 42  |  MONDAY, DECEMBER 19, 2016
    [Youtube] Five Content Marketing Trends to Watch in 2017
    As Robert Rose and I covered in a recent This Old Marketing podcast , CNN bought the social media app Beme owned by YouTube celebrity Casey Neistat who amassed 6 million followers through his video blog. As of this writing, YouTube megastar PewDiePie (aka Felix Kjellberg) has been extremely critical of YouTube over the past few months.
  • HUBSPOT  |  MONDAY, DECEMBER 19, 2016
    [Youtube] 4 of the Biggest Advertising Trends of 2016
    It's become an extremely prevalent practice (particularly on YouTube and Instagram, where even pets are getting in on it ), but there still aren't clear compensation guidelines for influencers or ways for brands to measure the success of influencer-driven efforts. 2016 was a year of unprecedented creative opportunities for advertisers.
  • JUNTA 42  |  SATURDAY, DECEMBER 17, 2016
    [Youtube] This Week in Content Marketing: Is It Content Marketing or Sales Collateral?
    ” Joe’s commentary No. 2: Last week, we mentioned internet-famous videoblogger PewDiePie’s reactionary decision to close his YouTube channel in response to unfavorable algorithm changes on the channel. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. This week’s show.
  • CONTENTLY  |  FRIDAY, DECEMBER 16, 2016
    [Youtube] Starbucks’ $10 Coffee, and 5 Other Stories You Should Read
    It’s a tragic story, and it’s telling how much blame the parents place on platforms like YouTube, Facebook, and Twitter for “emboldening” conspiracy theorists. Selected by Dillon Baker, associate editor. Sometime it’s easy to forget that there is a very human cost to conspiracy theories. hate all of this.).
  • CONTENTLY  |  FRIDAY, DECEMBER 16, 2016
    [Youtube] The 6 Biggest Marketing Storylines of 2016
    influencer campaign with PewDiePie and other famous YouTubers, which led to a formal complaint from the FTC that WB hid the paid nature of the content partnership. Out of everything that happened in marketing this year, perhaps nothing was more symbolic than digital advertising spend overtaking TV ad spend. So what happened? Censorship.
  • ACT-ON  |  FRIDAY, DECEMBER 16, 2016
    [Youtube] 10 IoT Considerations for SEO & Other Digital Marketing Strategies
    Wouldn’t it be amazing to see your ad within a VR game or on a YouTube 360 video by one of your favorite travel bloggers? The Jetsons. Back to the Future. Metropolis. Space Odyssey. Total Recall. Minority Report. Technologists, however, did indeed bring the future to us … by developing networked devices. Introducing the Internet-of-Things.
  • SNAPAPP  |  WEDNESDAY, DECEMBER 14, 2016
    [Youtube] 73 Experts Reveal B2B Marketing Trends to Leverage in 2017
    As 2016 draws to a close, it's time to look forward and see  what B2B marketing trends will shape the road into 2017. The B2B industry is constantly shifting, and is projected to grow at an annual compounded growth rate of 12.9%. While many familiar trends were mentioned, some new ones surfaced. Marketing automation. Personalization. Strategy.
  • CONTENTLY  |  TUESDAY, DECEMBER 13, 2016
    [Youtube] Infographic: How Our Brains Respond to Different Content Formats
    There’s a reason that a compilation video of dogs not wanting to take baths has over 100 million views on YouTube. If you’re a brand with information to share, how should you package it? The answer depends on how you want readers to process your content. If you want to build a relationship, use text. Hopefully not.)
  • VIDYARD  |  TUESDAY, DECEMBER 13, 2016
    [Youtube] Tailor Content to Buyer Personas with Choose Your Own Adventure Videos
    In their first year, West admits that Act-On only had a handful of videos. “A couple of random ones on YouTube,” to be exact. Marketing to anyone is a challenge – but what if one of your key buyer personas is… marketers? The odds are stacked against you. We, as marketers, have seen it all, and we don’t fall for gimmicks.
  • BIZNOLOGY  |  TUESDAY, DECEMBER 13, 2016
    [Youtube] All your best content may now be considered fake news
    They’re taking it so far as to copy all of their videos and films off of video-sharing sites like YouTube just to make sure, no matter what. It’s time for you to really invest in your own personal or professional social platforms. Fake news has been in the real news recently. This has actually been a boon for sites like these.
  • BULLDOG SOLUTIONS  |  MONDAY, DECEMBER 12, 2016
    [Youtube] Beyond Content: Leveraging Branded Entertainment in B2B
    On YouTube, the video has racked up over 5 million views. Since its release, Marriott has followed up Two Bellmen with another short film ( French Kiss, which earned over 6 million views on YouTube), a successful TV show and a personalized television show. Your banner ads are being blocked. Your emails are being deleted. In a word: No.
  • JUNTA 42  |  MONDAY, DECEMBER 12, 2016
    [Youtube] 60+ Content Marketing Predictions for a Successful 2017 [New E-Book]
    Somehow, we finally managed to make it to the end of 2016. Whether you had your best year ever or didn’t quite get to all the things you wanted to accomplish, rest assured that the winds of change will blow a whole new set of challenges and opportunities your way in 2017. cmworld Click To Tweet. Click To Tweet. Click To Tweet. Click To Tweet.
  • CONTENT STANDARD  |  SATURDAY, DECEMBER 10, 2016
    [Youtube] Is Binge Watching the Next Video Marketing Metric?
    For great examples of how this looks on both small and large scale, music brands like Musicbed and KEXP Radio provide awesome Youtube hubs to see what well curated and grown series can look like through their series of artist “session” videos. Today, the field for television content has dramatically changed. Or so you assume.
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