• MODERN B2B MARKETING  |  THURSDAY, MARCH 23, 2017
    [Youtube] 5 SEO Tips for Videos: How Google Ranks Them & How to Optimize
    Facebook, Twitter, and YouTube are great places to get eyes on your video content, but prospects aren’t necessarily in work- or buy-mode as they scroll through these platforms. For example, conducting a Google search for the query “Twitter tutorial” results in a YouTube video in position two, just below the official Twitter support page.
  • WEBBIQUITY  |  THURSDAY, MARCH 23, 2017
    [Youtube] The 15 Best Content Distribution and Amplification Tools
    Think of it as “YouTube for presentations.” It’s not a perfect analogy, but in sort of the same way that LinkedIn is the more grown up, buttoned down, B2B, professional version of Facebook, Vimeo is the more business-oriented version of YouTube. Content Publishing Tools. 1 ) LinkedIn Pulse. Google Review Count: 391.
  • DISTRIBION  |  WEDNESDAY, MARCH 22, 2017
    [Youtube] How to Incorporate Webinar Promotion into Your Multi-channel Marketing Mix
    You can post it on YouTube or Vimeo and link to it from your social media profiles, your webinar registration landing page, and company newsletters, blog posts and other promotional channels. Other, more frequently used content marketing tactics include social media, email newsletters, blog posts, ebooks, whitepapers and infographics.
  • ONALYTICA B2B  |  WEDNESDAY, MARCH 22, 2017
    [Youtube] The 3 Biggest Things to Remember When it Comes to Influencer Marketing in 2017
    We were also lucky enough to be joined by Dottie James who has built up a following of almost 200k followers on YouTube and works with brands such as Pepsi and Google. With more and more channels, brands, and people bombarding us permanently, attention has become our dearest currency. 3. Your list alone is not enough.
  • ACT-ON  |  WEDNESDAY, MARCH 22, 2017
    [Youtube] Why Plan a Social Media Takeover?
    D-trix is a former contestant from “So You Think You Can Dance,” and a YouTube star with more than 3 million channel subscribers. Brands spend many years strategically building, nurturing, and growing their social media presence — and for good reason. The Benefits of a Social Media Takeover. Other benefits include: Increased engagement.
  • BIZNOLOGY  |  TUESDAY, MARCH 21, 2017
    [Youtube] All social media sites should offer profit sharing and ad revenue
    I live my life in a world surrounded by affiliate marketers, YouTubers, digital online advertisers, and highly-compensated brand ambassadors — all of whom are trying to make a buck: to fuel their creativity, to bank their next project, to help them make rent, and to buy them some beers. Liz Mannebach (@lizmbach) March 14, 2017.
  • SNAPAPP  |  TUESDAY, MARCH 21, 2017
    [Youtube] 13 Great April Fools Day Campaigns
    If the video views on the Toms’ YouTube channel were any indication, this campaign was a runaway success. . Every year on April 1, I get up in arms about something crazy some company is doing … only to find out it was an April Fools’ Day joke. Raise your hand if you’re with me in this. No joke – some of these will have you in stitches.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MARCH 21, 2017
    [Youtube] New research reveals Americans migrating to three social media platforms
    The rise of YouTube as a music channel. economics of social media facebook Internet marketing Marketing Strategy Mobile marketing Podcasts social media The Marketing Companion Twitter YouTube and video apple mark schaefer marketing companion podcasts research smart speakersBy Mark Schaefer. Who’s ready to rumble?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 20, 2017
    [Youtube] Stop creating Random Acts of Content
    In video number 222, Stephen showed his audience how to open a wine bottle with his shoe: It became one of the greatest small business success stories in the history of YouTube with more than 14 million views across all channels. Before Stephen created this video, there were five other videos on YouTube showing how you can do the same trick!
  • HUBSPOT  |  MONDAY, MARCH 20, 2017
    [Youtube] What Is Guerrilla Marketing? 7 Examples to Inspire Your Brand
    That's why we love things like DVR and ad-free options on streaming services like Hulu and YouTube. These videos were shared on Greene King's YouTube profile and posed the question, "Without these neighborhood meeting places, where would we share these moments?". The word "guerrilla," in its written form, seems very intense. 1) Bounty.
  • KAPOST  |  FRIDAY, MARCH 17, 2017
    [Youtube] 5 Strategies to Help Teams Thrive after a Merger
    Comb through active nurture campaigns, website resources, and social channels (including SlideShare and YouTube). A merger and acquisition (M&A) often feels like a standard tactic in an ever-changing market based on product-market fit and the long-term vision of a company. Centralize Your Content. They don’t know you or your brand.
  • VIDYARD  |  THURSDAY, MARCH 16, 2017
    [Youtube] 50+ Video Marketing Stats that Prove You’re Doing it Right
    The top 3 types of video on YouTube are Product Reviews, How-Tos and Video Blogs – Mediakix ( Tweet This ). Searches related to “how-to” on YouTube are growing 70% year over year – Google ( Tweet This ). And if this was five or ten years ago, you wouldn’t find much to support online video. Engaging Viewers.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MARCH 16, 2017
    [Youtube] Why 30 may be the most important number of your career
    ”– Isadora Becker , chef and YouTube food vlogger. I believe in resilience so much and if I had to pick just one character trait for success it would be that.” – Zander Zon , YouTube bassist. By Mark Schaefer. I come from a world that celebrates impatience. Life was run in the short-term. The magic of 30. Two and half years.
  • HUBSPOT  |  THURSDAY, MARCH 16, 2017
    [Youtube] The Complete Guide to Starting a Podcast for Agencies
    There are several YouTube tutorials for both of those editing platforms, which are really helpful. Think of successful YouTube creators who regularly have guest spots on each others' videos as a form of cross-promotion. In a rapidly changing digital landscape, marketing agencies need to be ahead of the curve. Why Start a Podcast?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 15, 2017
    [Youtube] Understanding Generational Social Media Preferences
    Juiciest report stats: For Gen X, Facebook is 54% more popular than YouTube. YouTube is their second favorite social platform. By Brooke B. Sellas, {grow} Contributing Columnist. I’m starting to wonder if marketers are too caught up with millennials to really think about generational nuances on social media. 64.7% 58.9% Brooke B.
  • HUBSPOT  |  WEDNESDAY, MARCH 15, 2017
    [Youtube] Good Bots vs. Bad Bots: How to Tell the Difference
    One prime example is YouTube’s Content ID, which is assigned to copyright owners on the network. Navigating the web these days can make a person feel like Dorothy from The Wizard of Oz. There’s so much to be seen here that -- until somewhat recently -- was fairly unheard of. And we don’t know what’s good or bad. Is it helpful, or harmful?
  • VERTICAL RESPONSE  |  TUESDAY, MARCH 14, 2017
    [Youtube] 105 ways to build your email list | Tips, tactics, and best practices
    Incorporate opt-in links to your promotional YouTube videos. One of the first steps in any email marketing campaign is pulling together a list of addresses from people likely to be interested in what you have to say or promote. That said, building a list from scratch can seem a little overwhelming at first. How often should your send emails?
  • BIZNOLOGY  |  TUESDAY, MARCH 14, 2017
    [Youtube] The implications for PR if Twitter goes away
    Facebook, Instagram, Pinterest, reddit, YouTube and even Snapchat have integrated ads so thoroughly and shamelessly for so long that there’s not fight left in any of their ‘verses. The same kind of high-profile publicity — and controversy — that used to find its home on Twitter now finds itself on YouTube and Twitch.
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 14, 2017
    [Youtube] Live Video in 5 Steps: From Creation to Measurement
    And with the popularity of live streaming platforms like Facebook Live, Periscope, Instagram Live, and YouTube Live, it’s becoming increasingly important for brands to use live video in their marketing strategy. Author: Cameron Jahn Live video has tremendous power to bring people together. Content Creation. Content Promotion. Engagement.
  • HUBSPOT  |  TUESDAY, MARCH 14, 2017
    [Youtube] How to Use Wistia: A Step-by-Step Guide
    Marketers starting out with video often wonder if they should just use YouTube to host their brand's videos. YouTube is free, and it has over 1 billion users. YouTube is designed to serve content creators who want to monetize videos and organizations who build brand advertising campaigns. But that's just the beginning. Sales.
  • VIDYARD  |  MONDAY, MARCH 13, 2017
    [Youtube] Oh Hi! Say Hello to the New Vidyard Dashboard
    Your channels aren’t just a dumping ground on YouTube or an occasional post to Facebook. If social is your game, you’ll be able to configure your YouTube and Facebook channels. One of the things I love the most about the time I’ve spent at Vidyard is talking to people about how they live and breathe video. Content. Channels. Insights.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 13, 2017
    [Youtube] Drones, Bots and AI oh my. SXSW highlights
    YouTube and influence. One of the featured speakers was filmmaker and YouTube phenomenon Casey Neistat. If you can’t see the video above, you can view it on YouTube: Make it Count. By Mark Schaefer. Each year I look forward to attending the annual SXSW conference to push my brain in some new directions. Drones.
  • B2B MARKETING INSIDER  |  MONDAY, MARCH 13, 2017
    [Youtube] The Crack in Influencer Marketing You Need to Know About
    In a world where Instagram posters are cultural icons and more kids are watching YouTube videos than cable TV, the influencers – the individuals who have won over legions of fans through their blogs or social media channels – have become a powerful bunch. They speak, post, and tweet. People listen, like, follow and share. […].
  • JUNTA 42  |  SATURDAY, MARCH 11, 2017
    [Youtube] This Week in Content Marketing: MarTech Industry Needs to Team Up Against FANG
    Klaus once likened eating chili peppers to the experience of wine tasting; however, it is his humorous involuntary reactions to the heat factor in his favorite pepper varieties that have proven to be the intoxicating ingredient in his recipe for a YouTube channel. IPO — can it be sustained? And will advertisers buy in? Snap Inc.
  • ONALYTICA B2B  |  THURSDAY, MARCH 9, 2017
    [Youtube] Influencer Marketing: Truth or Myth?
    Having said this, if you naturally view influencer marketing in a B2C light, entailing product placements on Instagram and YouTube reviews, then you may well hold the above view. Influencer marketing is a relatively new concept; with new concepts comes scepticism and criticism- fuel for misinformed opinions and sweeping statements.
  • CONTENT STANDARD  |  WEDNESDAY, MARCH 8, 2017
    [Youtube] Does Native Advertising Work?
    Here’s my point: In a time when important demographics (whisper: millennials) are using ad blockers and regularly zoom to YouTube to see what their favorite influencers are wearing, drinking, or riding, traditional ads aren’t considered a content strategy. “Look, you’re going to love this piece! Going Native.
  • HUBSPOT  |  WEDNESDAY, MARCH 8, 2017
    [Youtube] From the Phonograph to Spotify: The History of Streaming Music
    From Napster to YouTube Music: The History of Internet Radio. Apple Music entered the landscape in 2015 with its own (paid) radio and subscription options, and YouTube was quick to follow suit with its YouTube Music App ( Apple | Android ) in 2016. So grab a cup of coffee, sit back, and let us tell you a story. Live Performance.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MARCH 7, 2017
    [Youtube] New media, new culture and how it’s confounding brands
    If you’ve been following popular culture at all, you’ve probably learned by now of the downfall (at least temporarily) of YouTube’s greatest star, PewDie Pie. PewDiePie, a Swedish gamer and humorist, is the first person alive to hit 10 billion views on YouTube. By Mark Schaefer. And then it all went south.
  • VIDYARD  |  TUESDAY, MARCH 7, 2017
    [Youtube] Watch This Video – Introducing Harry’s American Internet Cowboys
    On top of all that, Harry’s actually does a really great job of interacting with their customers on YouTube, and replies pretty quickly to questions, comments, and hate mail. Hey friends! I came across this video from Harry’s , a shaving company based out of the US. That’s a big, big job for such a short video! Blog Marketing Communications
  • WEBBIQUITY  |  TUESDAY, MARCH 7, 2017
    [Youtube] The 11 Best Social Media Campaign Builders and Ad Monitoring Tools
    SumAll enables agencies and consultants to connect unlimited Facebook, Instagram, Twitter, LinkedIn, YouTube and Google Analytics accounts for their own accounts and client reporting. It monitors results from Google, Bing, Yahoo, YouTube, and Baidu along with blogs, websites, forums, news, mobile, and shopping.” 1) Rafflecopter.
  • SNAPAPP  |  MONDAY, MARCH 6, 2017
    [Youtube] 35 Quick and Easy Tips to Make Your Daily Marketing Life Better
    Use the spacebar on your keyboard to play or pause a YouTube video. . You marketers aren’t just busy people – you’re jugglers. You juggle content creation, design, distribution, promotion, analytics – just to name a few of the balls you have in the air at any given time. The team and I here at SnapApp knew you’d appreciate some shortcuts.
  • CHIEFMARTECH  |  MONDAY, MARCH 6, 2017
    [Youtube] THE HACKIES: 5 tips and tricks for securing your marketing technology
    For example, YouTube is used heavily for company video content but it’s tied to a singular company Google email account. This article is a guest post by Chris Spears of Arke Systems. It was entered into The Hackies essay contest for the upcoming MarTech conference. Like it? 5 Tips and Tricks for Securing Your Marketing Technology. Ownership.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 6, 2017
    [Youtube] The language of business: What you’re selling may be not be what they’re buying
    If you can’t view the video above, you can see it on YouTube: The language of business. Sometimes I get concerned when my friends get caught in the social media bubble and start to lose touch with the language of real business.
  • HUBSPOT  |  MONDAY, MARCH 6, 2017
    [Youtube] YouTube Ads for Beginners: How to Launch & Optimize a YouTube Video Advertising Campaign
    Running a series of YouTube ads is one way to make sure more of your target audience finds the video content you've produced. The thing is, advertising on YouTube is very different from running a PPC or paid social campaign. What’s New With YouTube Advertising. The 2 Types of YouTube Video Ads. The end result? Budget.
  • HUBSPOT  |  MONDAY, MARCH 6, 2017
    [Youtube] 10 Impressive Examples of Influencer Marketing Campaigns
    The affordable clothing chain tapped social media influencer Meghan Rienks to appear in a series of promotional posts on Instagram, Twitter, and YouTube. million Instagram followers and 2 million subscribers on her YouTube channel. But is this buzzword-laden tactic actually worth your time and energy? Not so fast. 1) Old Navy. 6) GAP.
  • CONTENTLY  |  THURSDAY, MARCH 2, 2017
    [Youtube] The Best Content Marketing of February: 7 Brands That Mean Business
    As YouTube director of diverse marketing Oona King writes, “The demographic shift of the ad audience has far outpaced the demographic shift of the ad industry.” said YouTube is a place where black people have a voice. But every so often, I get to go to sales meetings to talk about the nuances of content marketing.
  • HUBSPOT  |  THURSDAY, MARCH 2, 2017
    [Youtube] What is Ad Tech and Why Should Agencies Care?
    Then you see the same next time you’re on YouTube, then again before your next Hulu binge session. Emerging technologies always encourage scrutiny and critical analysis, and ad tech is no different. This discipline has been around for a few years, but it's only recently caught the attention of savvy ad tech agencies. What is Ad Tech?
  • HUBSPOT  |  WEDNESDAY, MARCH 1, 2017
    [Youtube] The Candy Crush Effect: How Apps for Boredom Monetized Mobile Addiction
    Entertainment (which includes apps like YouTube): 44%. Source: YouTube. “I’m so bored.”. How many times a week do you utter that phrase? If it’s at least once, you’re in the same boat as roughly 63% of people. But chances are, we all have at least one common outlook on boredom: It can be remedied by the internet. Gaming: 33%.
  • CONTENTLY  |  TUESDAY, FEBRUARY 28, 2017
    [Youtube] Less Than Half of Baby Boomers Like Seeing Diversity in Ads
    Within a few days, YouTube disabled the comments section for the video after viewers made references to Nazis , “troglodytes,” and “racial genocide.” In 2013, Cheerios released an innocuous commercial featuring an interracial family at the breakfast table. This demographic split goes beyond just advertising.
  • HUBSPOT  |  TUESDAY, FEBRUARY 28, 2017
    [Youtube] February Social Media News: Weather on Facebook, SNL on Snapchat & More
    If it sees success with posting original content on Snapchat outside of its regular distribution strategies on YouTube and other social media platforms, marketers might consider producing their own "shorts" on Snapchat and seeing how they perform. 5) YouTube launches mobile live-streaming for creators with 10,000 subscribers or more.
  • BIZNOLOGY  |  MONDAY, FEBRUARY 27, 2017
    [Youtube] Organic vs paid social media: 12 myths vs realities
    Organic social media is the use of social networks like Facebook , Twitter , YouTube , Pinterest , Instagram , and Snapchat along with the use of free publishing tools like Hootsuite and Buffer to build a social community and interact with it—publishing posts, sharing others’ posts, and engaging in conversations and comments. MYTHS.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 27, 2017
    [Youtube] Marketing’s answer to winning in an ad-free world
    He told me that the ad agency associated with a film told him that their influencer (a YouTube star) needed to post about the movie on a Tuesday morning. American baseball star Babe Ruth was among the first celebrity influencers. He made more money from his sponsorships than his sports career. By Mark Schaefer. “Why would you say that?”
  • CONTENT STANDARD  |  FRIDAY, FEBRUARY 24, 2017
    [Youtube] Movies in Your Customer’s Minds: Video Marketing Trends, Take 10
    Your Audience Trusts YouTube. ” Apparently YouTube has assumed that position among today’s youth: 4 in 10 millennials said they only trust YouTube for causes they care about. I won’t do it. I won’t watch that cat-riding-a-tricycle video. Nope, not gonna. As marketing trends go, video is huge. Video.
  • WEBBIQUITY  |  FRIDAY, FEBRUARY 24, 2017
    [Youtube] Five Reasons Why Sales Strategy Doesn’t Work for Many Small Businesses
    Many small businesses work on SEO, SEM, and advertising on Facebook, LinkedIn, Twitter and YouTube simultaneously, and end up generating little return on investment (ROI). Guest post by Anthony Bergs. Customers are the heart and soul of any business. Image credit: The Blue Diamond Gallery. Lack of Focus. Following the Herd. Conclusion.
  • HUBSPOT  |  THURSDAY, FEBRUARY 23, 2017
    [Youtube] The Stories Behind 5 Social Networks That Never Caught On
    At the time, YouTube and Google+ were outpacing Orkut’s growth, so Google refocused on these platforms in an attempt to compete against Facebook on social media. What was the first social network you ever joined? You know, like Friendster, Open Diary, and Orkut? From Six Degrees to Snapchat: A Brief History of Social Media. 1) Friendster.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 22, 2017
    [Youtube] Three ideas to end the social media poison
    Smart consumption: Only consume content that teaches new skills or entertains in an uplifting way, like an explanatory YouTube videos or stress-relieving Hollywood movies. By Mars Dorian, {grow} Contributing Columnist. The future seems so uncertain. The present seems so … harsh. 1) Guard your attention. Choose wisely!
  • BUZZSUMO  |  TUESDAY, FEBRUARY 21, 2017
    [Youtube] The ‘Less Is More’ Content Strategy
    YouTube SEO: The Ultimate Guide. What is the ideal frequency for publishing content? In my view is there is no ideal frequency as it depends upon your site, audience and objectives. In this post I want to focus on the “less is more” content strategy. Yes, you really can drive more traffic by publishing less content. Average Links.
  • CONTENT STANDARD  |  TUESDAY, FEBRUARY 21, 2017
    [Youtube] eSports and the Elusive Millennial Male Audience: A History
    YouTube has made many gaming celebrities who have millions of subscribers watching as they play the latest games. There is a holy grail of an audience out there just waiting to be reached—millennial, skewing young, male, plenty of disposable income—of upwards of 148 million people. The rewards are rich, and to the victor goes the spoils.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, FEBRUARY 21, 2017
    [Youtube] A strategy to stay relevant in a tumultuous marketing world
    Facebook, YouTube, Snapchat? By Mark Schaefer. Three years ago, I was working on what would be the biggest consulting contract of my career. It was a potential deal with a U.S. government agency and as part of the bidding process I had to be interviewed by their senior procurement professionals via Skype. It was a bit intimidating.
  • B2B MARKETING INSIDER  |  TUESDAY, FEBRUARY 21, 2017
    [Youtube] Live Video Marketing: What You Need to Know About This Hot Trend in 2017
    Whether it’s video on Facebook, Twitter, Snapchat or YouTube, the content you need to be thinking about creating and marketing on social for your business is video. Two years ago, famed marketer Gary Vaynerchuk said this: “The single most important strategy in content marketing today is video. Period.”
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 21, 2017
    [Youtube] The 21 Best Content Curation Tools
    Discover, review and curate content from blogs, news sites, Google Plus, Facebook, Amazon, Ebay, YouTube, Twitter, Flickr, Instagram, Wikipedia, or any RSS feed. Fortunately, content marketers don’t have to do it all themselves. Expert summary compilations (example: Soulati Media ). Expert interview roundups (example: iDigic ). GetApp.
  • HUBSPOT  |  MONDAY, FEBRUARY 20, 2017
    [Youtube] How to Become a Household Name
    1) YouTube. What it Replaced: Video streaming website YouTube replaced phrases like “search for a video” or “watch a video online.”. Used in a Sentence: “You should YouTube the latest Saturday Night Live monologue, Kate McKinnon was hilarious in it.”. “Google it.” “Can Can you pass me some Kleenex?” “Let’s What Is Verbification?
  • VERTICAL RESPONSE  |  FRIDAY, FEBRUARY 17, 2017
    [Youtube] Social Media 101: Managing your social media presence
    YouTube. YouTube is the second largest search engine with more than three billion unique visitors a month. Because YouTube is part of Google, having a presence here can also add SEO value to your business’s website. YouTube: 1 to 4 times per month. Likes and snaps and tweets…oh my! Don’t panic! LinkedIn.
  • BIZNOLOGY  |  FRIDAY, FEBRUARY 17, 2017
    [Youtube] Why every business needs a social media business audit
    YouTube. Not active on social media? You are losing ground to competitors. But you already know that. While your business may be posting to social media and doing all the right things, you must regularly assess where you stand on your most important social channels. Or, you will struggle to consistently improve your social strategy. Twitter.
  • CONTENT STANDARD  |  FRIDAY, FEBRUARY 17, 2017
    [Youtube] Not Your Dad’s Content Marketing Trends—But Maybe Your Great (x5000) Granddad’s
    Many companies have YouTube channels with sophisticated video products, but with its Planet of the Apps show, Apple is even getting into original programming to expand its brand offerings. Click here to view the video on YouTube. Nailing down marketing trends is targeting something that’s ever-moving. You’re not alone.
  • CONTENT STANDARD  |  FRIDAY, FEBRUARY 17, 2017
    [Youtube] 5 Retail Marketing Trends to Watch in 2017
    The YouTube video showing how the store would work has since racked up more than 8 million views as stunned marketers and businesses watched digital payment systems in action. Big time. Don’t despair: new hope for retail marketing resides in new technologies and understanding consumer data, and can lead to a marketing transformation.
  • VIDYARD  |  THURSDAY, FEBRUARY 16, 2017
    [Youtube] Choosing a Video Platform: What to Evaluate for Marketing and Sales
    Can you upload directly from your YouTube channel? Since teams have different goals and needs, what should marketing and sales teams (who are both focused on pipeline and closing deals) look for when choosing the right video platform for them? When you’re on the hunt for a VP, consider a full list of options that you should be looking for.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 15, 2017
    [Youtube] Stop. Look. Listen. It’s time for an influencer marketing campaign
    But today, teenagers seem to be more focused on their hustle and creating content that will gain them thousands of followers on YouTube or Instagram — and deposit big money in their pockets. An example would be a tech influencer or a YouTube star. By Brooke B. Sellas, {grow} Contributing Columnist. source ]. source ]. Be prudent.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 15, 2017
    [Youtube] Apply Yourself: 28 Marketing Awards Worth Going For
    Its charming nature aside, the Shorty Awards were actually created to honor remarkable work done in social media -- “ on Facebook, Twitter, YouTube, Tumblr, Instagram, Snapchat, Vine and more. ”. “Something that is conferred or bestowed especially on the basis of merit or need.”. That’s the Merriam-Webster definition of the word “award.”
  • BIZNOLOGY  |  TUESDAY, FEBRUARY 14, 2017
    [Youtube] The future of Twitter is as a protected essential public utility
    And then there’s YouTube, too, right? Social Media Marketing corporate Twitter Facebook instagram linkedin pinterest social media social media business Streaming media twitter YouTubeThis week’s blog post is thanks to my close friend and persistent colleague Sally Falkow of Meritus Media. It’s still a thing!
  • CONTENT STANDARD  |  TUESDAY, FEBRUARY 14, 2017
    [Youtube] Going Global? A Video Marketing Strategy Is Your Key to Success
    In this department, Vienna’s tourism channel on YouTube is a shining example. https://www.youtube.com/embed/gFUadBsWOzk/youtube] Even if these videos are produced in another language, the consumer might still be able to use the video to learn simply through his familiarity with the product and a focus on proper technique.
  • HUBSPOT  |  TUESDAY, FEBRUARY 14, 2017
    [Youtube] Be Mine: A Brief History of Valentine's Day Marketing
    On February 14, 2005, YouTube -- which originated as an online dating site -- makes its debut. When I was in grade school, Valentine’s Day was one of my favorite holidays. There were cards. There was the possibility that your crush actually liked you back. And, there was the chocolate -- so, so much chocolate. Ancient Rome. Valentine’s Day.
  • HUBSPOT  |  TUESDAY, FEBRUARY 14, 2017
    [Youtube] Want More Success Using Instagram? Experts Share Their Best Tips for Businesses [Live Hangout]
    In this YouTube Live event , experts from Iconosquare and HubSpot will teach you the most current strategies on how to grow, delight, and transform your Instagram audience into leads. For many marketers, it’s no longer enough to have a strong Twitter or Facebook presence. Still working on getting started on Instagram?
  • KAPOST  |  MONDAY, FEBRUARY 13, 2017
    [Youtube] Tips for Using Video to Increase Social Media ROI
    Proof-positive of this is the many B2C companies that, through video outlets like YouTube and Vimeo, have constructed viral campaigns with the help of social media. Here are some other principles to keep in mind: Focus on uploading videos to YouTube and/or Vimeo. For YouTube videos, make sure that you optimize with tags as well.
  • BIZNOLOGY  |  MONDAY, FEBRUARY 13, 2017
    [Youtube] 4 tips to improve your YouTube channel
    If you’ve turned to YouTube like many other businesses, you need to know one rule–and it’s one that is tough for many to execute. Publish quality content on a regular basis for success; 300 hours of video are uploaded to YouTube every minute so you need to ensure your video is worth watching. That rule is that volume wins.
  • WEBBIQUITY  |  MONDAY, FEBRUARY 13, 2017
    [Youtube] The 29 Best Social Media Monitoring Tools
    Social media monitoring, analytics and stats for Facebook, Twitter, YouTube and Instagram, with benchmarking to measure your performance against peers, insights to optimize content, and reporting capabilities. Get analytics for Facebook, Twitter, YouTube, Google+, LinkedIn, Instagram, and blogs. These tools can help you find out.
  • OPENTOPIC  |  FRIDAY, FEBRUARY 10, 2017
    [Youtube] 9 YouTube Marketing Predictions for 2017 From the Pros : Social Media Examiner
    Are you wondering how marketing on YouTube will change in 2017? As the importance of video continues to grow, many marketers are watching to see if YouTube will keep pace in 2017. To find out where YouTube may be heading in the coming year, we reached out to social media pros to get their thoughts. YouTube is often chalked up.
  • BIZNOLOGY  |  FRIDAY, FEBRUARY 10, 2017
    [Youtube] Social media strategy leaders: Kerry Gallagher
    Please follow Kerry on Twitter and check out the Citizens social media channels too: Facebook , Twitter , Instagram , and YouTube. Introduction to the Interview. Welcome to the next post in a series celebrating leaders in social media strategy. These professionals are pioneers, laying the groundwork for future social media marketers.
  • MODERN B2B MARKETING  |  TUESDAY, FEBRUARY 7, 2017
    [Youtube] 5 Myths About Sales and Marketing Alignment Debunked
    First of all, YouTube has proven that cats and dogs CAN get along. Author: Stacey Thornberry When it comes to sales and marketing, there are plenty of misconceptions due to lack of understanding and collaboration. As a field marketing professional, I have the pleasure of working with sales team members on a daily basis. I promise.
  • HUBSPOT  |  TUESDAY, FEBRUARY 7, 2017
    [Youtube] How to Create 360-Degree Video: The Ultimate Guide
    Meanwhile, different sites like YouTube and Facebook have their own recommendations for the best cameras to use -- reviewing those lists might be helpful if you plan to share on a specific platform. In order to view it on iOS devices, he explains, “You must use the YouTube app on an iPhone, or the Facebook app, if it’s uploaded there.”.
  • JUNTA 42  |  TUESDAY, FEBRUARY 7, 2017
    [Youtube] One Thing is Killing Content Marketing and Everyone Is Ignoring It
    He promoted content from the manufacturer on his YouTube page and his blog. Editor’s note: Most marketers are searching for the answers on how to make their content marketing more successful. This update of a previously published post shares one answer. They came from all different industries. Some were consultants. Pest management? Check.
  • ACT-ON  |  TUESDAY, FEBRUARY 7, 2017
    [Youtube] How to Get More Results Out of Less Content
    For instance, here’s how you could reformat a webinar: Convert it into a video and publish it on YouTube. My, we’ve all been busy. According to the Content Marketing Institute and Marketing Pros, marketers have been creating quite a lot of content over the past few years ‒ and it looks like most of us will create even more of it this year.
  • CONTENT STANDARD  |  FRIDAY, FEBRUARY 3, 2017
    [Youtube] No Super Bowl Ads? No Problem: How Every Brand Can Win the Big Game
    ” The ad is both hilarious and subversive, and the company published it on YouTube ahead of the Super Bowl to reach an audience. Reception was incredible: The ad has generated nearly 800,000 views on YouTube, as well as views on other platforms, and the company received massive free publicity through media coverage of its innovative ad.
  • KOMARKETING ASSOCIATES  |  THURSDAY, FEBRUARY 2, 2017
    [Youtube] What Are Your Top 5 B2B Content Marketing Objectives?
    For instance, you could take a blog post and translate that information into a recorded PowerPoint presentation that you would then share on YouTube, or you could distill the key statistics or main points into an infographic that you share on social media. That being said, it’s not enough to just write content and publish it. Plan Well.
  • HUBSPOT  |  THURSDAY, FEBRUARY 2, 2017
    [Youtube] How Artificial Intelligence Will Impact Productivity, Hiring Practices, Collaboration & More [Live Discussion]
    And to better explain the future impact on how we work and why business leaders need to understand AI, we've organized a live event on YouTube with Amir Salihefendic of Doist (the maker of Todoist), Bastiaan Janmaat of DataFox, and Adam Long of Automated Insights. In 2016 alone, at least 40 AI companies were acquired. EST (8 a.m. PST, 4 p.m.
  • WEBBIQUITY  |  THURSDAY, FEBRUARY 2, 2017
    [Youtube] The 24 Best Email Marketing Tools
    From using it in blogs, to BombBomb video emails, to posting on YouTube. While email is the most mature (that sounds better than “old,” right?) form of digital marketing, there’s no shortage of marketing technology innovation in this area. The typical business user receives well over 100 emails each day. 1) AWeber. Siasat.
  • VIDYARD  |  WEDNESDAY, FEBRUARY 1, 2017
    [Youtube] 6 Video Tips for Small Businesses on a Budget
    That means you should be using your video on your website, your blog, Facebook, Twitter, YouTube, and more. Utilize things like annotations to get them from your YouTube channel to your website or CTAs (like at the end of the video below) to get them to download your ebook. That’s the name of the game in 2017. videos. Technology.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, FEBRUARY 1, 2017
    [Youtube] Data Driven Marketing Without a Data Management Strategy is Like a Day Without Coffee
    Image source: YouTube. Ok, ok my title is just a tad self-serving, being the coffee-consuming-beast that I am but. you get the point. Over seven million. That's how many hits I got back when I Googled the term "data driven marketing." 87% of marketers consider data their organizations’ most underutilized asset.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 1, 2017
    [Youtube] Blast From the Past: 7 Websites That Were One Thing, But Now They're Another
    Once upon a time, back in 2005, there lived on the internet a website called YouTube. But over a decade ago, YouTube wasn't what it is today. In 2005, YouTube was a dating site. YouTube began as a dating site. 4) YouTube. It's true -- as we mentioned earlier, YouTube had very brief beginnings as a dating website.
  • BIZNOLOGY  |  TUESDAY, JANUARY 31, 2017
    [Youtube] PSA: your virtual online friends are part of your family
    So, no social media check ins, no Facebook Live , no Twitter , and no YouTube vlogging. Online Community -elect A Funny Thing Happened on the Way to the Forum Australia Facebook Guinness World Records instagram twitter United Kingdom United States YouTubeI recently spent a ten-day stint in Alexandria Hospital. Oh, they all were pissed.
  • WEBBIQUITY  |  TUESDAY, JANUARY 31, 2017
    [Youtube] The 29 Best Web Analytics Tools
    BirdSong YouTube Analytics gives you access to over 30 key metrics for any publicly available YouTube channel/videos, including date posted, likes/dislikes/comments, views and activity, content analytics, and engagement measures. ” Analytics tools can ultimately help measure ROI. 1) Google Analytics. Google Review Count: 600.
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 30, 2017
    [Youtube] 3 Ways to Make Controversial Content Work for Your Brand
    And the ability to take a closer look at someone else’s differences–an often taboo subject–helped the video generate more than 57 million views on YouTube, becoming the second most-viewed community and activism campaign of all time. It encourages audiences to click, read, and share the content. Stir up a debate. .
  • HUBSPOT  |  MONDAY, JANUARY 30, 2017
    [Youtube] 10 of the Best Ads from January: Slo-Mo Dogs, Falling Pianos, and an Epic BBQ
    Students at Germany's Film Academy of Baden-Württemberg created this poignant and visually stunning spec ad for Adidas, and it went viral on YouTube seemingly overnight. If your New Year's resolution is to take a more creative approach to advertising, then we've got some inspiration to get your 2017 started off right. lamb meat? 4) No7.
  • B2B MARKETING INSIDER  |  SATURDAY, JANUARY 28, 2017
    [Youtube] It Has Never Been Easier to Be Average
    Watch a YouTube video about literally any dish. There are no lists or YouTube tutorials to get you there. It has never been easier to be average. When we start to do anything new, it can be a struggle. We don’t have all the answers we need. Want to learn how to drive more leads? Thinking of picking up a culinary skill?
  • ACT-ON  |  FRIDAY, JANUARY 27, 2017
    [Youtube] The 7 Characteristics of Great Marketing Content
    Make it available on-demand from your website, iTunes, or YouTube. Marketing content drives business. Buyers are searching for information that will inform, educate, or help them solve a problem. In order for content marketing to be successful it must accomplish two things. So how do you craft great marketing content that gets results? Video?
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 26, 2017
    [Youtube] 2017 Conference Preview: Discover, SMX, Pubcon & More!
    Session Overview : Got questions about how to deal with Facebook, YouTube, Pinterest or other social media sites? If you know anything about February and March in New England, you know the words “warm” and “sunny” are not common descriptors. Count me in! Headed to any of the shows? See where we’ll be and let’s connect ahead of time! Rock on!
  • OPENTOPIC  |  THURSDAY, JANUARY 26, 2017
    [Youtube] Advertisers Can Now Target YouTube Ads Based on People’s Google Search Histories
    Google is going to let advertisers target YouTube ads based on people’s search histories, giving brands a whole new perspective into the consumer mindset. On Friday, Google announced updates to its YouTube offering for advertisers, including a promise of new measurement tools to help marketers understand their campaigns.
  • HUBSPOT  |  THURSDAY, JANUARY 26, 2017
    [Youtube] 4 Smart Ways to Keep Up With Google in 2017
    For example, Moz videos are published on Wistia first, then on YouTube. However, it’s important to tailor your content to different audiences where they consume content , whether it’s on social media or YouTube or guest posts on other blogs, to keep earning traffic and links from a variety of sources in Google search. png">.
  • SNAPAPP  |  WEDNESDAY, JANUARY 25, 2017
    [Youtube] Snackable Content: How To Drive Big Leads With Bite-Sized Content
    This GIF was created by using a YouTube video, and was made in Giphy in less than one minute: . . Today, I’m going to tell you why snackable content is the answer to your content woes. There’s a lot of hype around long , in-depth posts rights now, and with good reason. But what happens when all the buildings are skyscrapers? But first. .
  • CLOUD POTENTIAL  |  WEDNESDAY, JANUARY 25, 2017
    [Youtube] The Shocking Truth About Online Marketing
    And, of course, YouTube took it to ridiculous extremes, where anyone – not just the established media – could spread an idea with incredible speed. It’s just not possible. I can no longer stay silent on this whole subject. But we are not. Instead, customers are in charge of our message. Competitors are in charge of our message.
  • ACT-ON  |  TUESDAY, JANUARY 24, 2017
    [Youtube] How Your Business Can Survive The Ad Blocking Wars On YouTube
    If you are promoting your company with video ads on YouTube, a portion of your targeted audience may be missing the message due to ad blocking software. In addition to squelching banners and other types of image and tech ads, ad blocking software can also block YouTube pre-roll ads. You may only be using YouTube for paid media.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 23, 2017
    [Youtube] The greatest content marketing case study in history
    B2B and social media Case studies Communty-building Content Marketing corporate communications economics of social media Internet marketing Marketing best practices Social Media best practices visual communication YouTube and video b2b social media case studies case studies general electric mark schaefer social media best practicesHere we go.
  • HUBSPOT  |  MONDAY, JANUARY 23, 2017
    [Youtube] 11 Soundless Videos We Love (And Why)
    Mode shares lifestyle videos on Facebook and YouTube , and their most popular videos are their "100 Years of" retrospectives that look at a century of changes to a popular trend. This soundless video drove engagement on Facebook and YouTube because it was timely. What was your most embarrassing office etiquette moment? Sound familiar?
  • HUBSPOT  |  MONDAY, JANUARY 23, 2017
    [Youtube] Why Facebook Ads Will Make You Successful in 2017 & Beyond
    It’s easy to imagine a future where Facebook is the most watched video channel, larger than cable, YouTube, or Netflix. Facebook Ads are going to drive more leads for your business in 2017 than any other paid channel. An opportunity that if you take advantage of now, will pay off for years. Right now, this is the case with Facebook.
  • EARNEST ABOUT B2B  |  MONDAY, JANUARY 23, 2017
    [Youtube] This is the week that was in B2B: from GE fire-fighters to dumb phones
    Imagine being able to take a peek at a random series of YouTube videos uploaded last week that have almost zero previous views. In a week dominated by the Trump inauguration, Trident misfires and Tech twitter debates, there was news aplenty to savour for B2B marketers everywhere. Marketing tactic' of the week…. Get creative here. Yes, really.
  • PUREB2B  |  THURSDAY, JANUARY 19, 2017
    [Youtube] What to do with a New Lead
    On YouTube, there are always links to related videos or a similar video coming up on auto play. Just like the YouTube videos mentioned earlier, you need to point leads towards offerings that fall within their interests. When it comes to business, everyone wants to see growth in revenue, sales, customers, etc. What can you do? Now what?
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 19, 2017
    [Youtube] Success of Digital Marketing Tactics Dependent on Generational Differences
    The majority of Gen Y respondents (64 percent) and Gen X respondents (54 percent) said they were heavy users of Facebook, while most of Gen Z respondents (66 percent) said they visit YouTube numerous times each day. All three generations appear to be taking away some value from video advertisements as well.
  • OPENTOPIC  |  THURSDAY, JANUARY 19, 2017
    [Youtube] Google Links Brands With YouTube Creators: Are Agencies and Influencer Networks Threatened?
    YouTube video bloggers and other independent producers have been a growing part of marketing content creation for brands, sometimes in deals brokered by third parties. Now Google itself is getting in on the action, linking YouTube video production talent with brands and their agencies to produce video ads for the site.
  • ONALYTICA B2B  |  WEDNESDAY, JANUARY 18, 2017
    [Youtube] MarTech: Top 100 Influencers and Brands
    Onalytica’s new Discovery platform mines over 200 billion posts a year into a curated database of over 150K global social media influencers, including data from Twitter, Blogs, Instagram, YouTube, Facebook, LinkedIn Profile Links + Demographic Data. WHAT ARE THE INFLUENCERS SAYING? You have to keep it interesting and unique!” Company.
  • ACT-ON  |  WEDNESDAY, JANUARY 18, 2017
    [Youtube] 5 Content Marketing Predictions for 2017
    For example, YouTube recently launched livestream capabilities through E3, which quickly captured 8 million views in just 12 short hours. Over 400 hours of video are uploaded to YouTube each minute, 10 billion views are posted to Snapchat daily, and more than 8 billion video views per day come from Facebook. Video will rule the roost.
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