• MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, DECEMBER 19, 2014
    [Youtube] Improving ROI with Marketing Optimization
    of user-generated content on platforms such as Facebook and YouTube. CONCLUSIONS PAPER Featuring: Wilson Raj, Global Customer Intelligence Director, SAS Insights from a webinar sponsored by the Direct Marketing Association and SAS Improving ROI with Marketing Optimization SAS Conclusions Paper Table of Contents Introduction. Closing Thoughts.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, DECEMBER 19, 2014
    [Youtube] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    this medium is SlideShare, which is essentially a “YouTube for. www.knowledgevision.com KnowledgeVision ® Why Online Presentations. Belong In Every Content. Strategy by Michael Kolowich CEO and Founder KnowledgeVision Systems, Inc. MICHAEL KOLOWICH I N T E R ACTIVE INTERACTIVE. Where Do Online Presentations Come From? The contenders? world.
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, DECEMBER 19, 2014
    [Youtube] 20 Marketing Trends & Predictions for 2013 & Beyond
    We saw the rise of Pinterest, several IPOs and acquisitions, an aggressive political ad war, Facebook's 1 billionth user, and watched one Korean artist turn into a global phenomenon thanks to YouTube In 2012, the world of marketing underwent major changes.
  • MARKETING ACTION  |  FRIDAY, DECEMBER 19, 2014
    [Youtube] Video Marketing Works for B2B, Too: Insights from the Software Benchmark Report
    However, many marketers are overcoming the hurdles as they discover that video can do more than build buzz and gain YouTube followers. 'Diving into video marketing can be a real challenge for many organizations. Inexpensive video production can make your brand look amateurish, but professional production can be extremely expensive.
  • VIDYARD  |  WEDNESDAY, DECEMBER 17, 2014
    [Youtube] A 10 Minute Recipe for Establishing Brand Tone of Voice
    Access to Youtube. Jump on to YouTube. 'Creating a consistent tone of voice across every single piece of marketing collateral produced by the vast writers of your marketing team can be tough. However, an inconsistent tone of voice is not only noticeable, but confusing to your content consumers. Video is no exception. It builds trust.
  • B2B MARKETING TRACTION  |  TUESDAY, DECEMBER 16, 2014
    [Youtube] Another Big Reason B2B Marketing Fails: Failure to Engage
    You can tell these stories on your website and in your sales presentations, and then you can also amplify them on social media platforms by sharing links on Twitter, Facebook, LinkedIn, YouTube and more. 'You have a business that sells to other businesses, so you plan to keep your marketing business-like. You have a great product or service.
  • WEBBIQUITY  |  TUESDAY, DECEMBER 16, 2014
    [Youtube] 23 Outstanding Social Media Marketing Guides
    It presents snapshots of a handful of successful B2B social media efforts, including use of YouTube, Facebook, and even Pinterest (who knew Constant Contact maintains 100+ Pinterest boards ?). Metrics to Measure YouTube Marketing by distilled. What trends and changes in social media do marketers need to stay on top of? do that for me?”
  • EARNEST ABOUT B2B  |  TUESDAY, DECEMBER 16, 2014
    [Youtube] Should your business be vlogging? Can it fit into your B2B marketing strategy?
    With over 3 million subscribers, he is undeniably influential over his teenage audience – and he is just one of the many self-made celebrity ‘Youtubers’. As a marketing channel, it is becoming increasingly impossible to compete with YouTube’s potential for influence. Have a look at some of the work we’ve done for YouTube here.
  • B2B MARKETING INSIDER  |  MONDAY, DECEMBER 15, 2014
    [Youtube] Guerilla Content: 30 Growth Hacks To Content Marketing Success On A Limited Budget
    “ Use Klout, Buzzsumo, Topsy, YouTube, Slideshare to identify “best of” lists like this , this or this. 'My journey into content marketing actually started in 2004 when I left The Nielsen Company after 9 years to work for a local firm. They hired me as their first VP of Marketing. My That didn’t work out so well.
  • HINGE MARKETING  |  MONDAY, DECEMBER 15, 2014
    [Youtube] It’s All About the Relationship: Andrew Sobel on Becoming a Visible Expert?
    Andrew also blogs, uses social media, creates YouTube videos, and is well known on the public speaking circuit. 'At Hinge we have been studying Visible Experts℠ , people who have attained high visibility and expertise in their industry, creating a personal brand that is recognizable industry-wide. ” On His Own.
  • EARNEST ABOUT B2B  |  MONDAY, DECEMBER 15, 2014
    [Youtube] This is the week that was: it's beginning to look a lot like Christmas
    Blog post of the week Earnest’s very own George ‘The Colonel’ Sanders penned an excellent wee note about his secret finger lickin’ recipe the rise of Youtube in the world of B2B. Businesses are waking up to the the myriad of advertising solutions that Youtube has to offer. Marketing call-to-arms of the week. Lovely stuff. Ok, good.
  • VIDYARD  |  MONDAY, DECEMBER 15, 2014
    [Youtube] How to Build an Effective B2B Video Series
    For example, you might use a dedicated video hub on your website or a specific YouTube channel/thread. 'Video series’ are a strategic way to add substance to your content calendar on an ongoing basis. They also – potentially more importantly – provide your audience a reason to keep coming back to your content. Smart choice!
  • VOICE-BASED MARKETING  |  FRIDAY, DECEMBER 12, 2014
    [Youtube] 6 Steps to Improving Your Visual Marketing, with Guy Kawasaki
    Get Creative With Video and Presentations Your video itself should be creative, of course, but Kawasaki recommends uploading the file directly to Facebook native rather than pasting in a link from YouTube. Kawasaki’s 1.4 Create or Curate Great Content It all starts with content. Yes, every time: on every post. Pick your poison.
  • EARNEST ABOUT B2B  |  FRIDAY, DECEMBER 12, 2014
    [Youtube] Internet video killed the TV star. The rise of YouTube for B2B advertising
    '“By the time you finish reading this sentence, users around the world will have uploaded another eight hours of video to YouTube.”. No longer the preserve of cats playing musical instruments , YouTube has become one of the most exciting and sensational media sharing websites in the world. Communities of millions and brand new stars.
  • MARKETING CRAFTMANSHIP  |  THURSDAY, DECEMBER 11, 2014
    [Youtube] The Real Price We All Pay for “Brand Journalism”
    We live in a world where our knowledge, perceptions and culture are shaped by Google searches, Facebook posts and YouTube videos, and where technology and economic forces have created the perfect Petri dish for commercial agendas to overwhelm the volume and attention given to objective editorial interests. And Edward R. Murrow is not pleased.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, DECEMBER 11, 2014
    [Youtube] Hard lessons agency customers need to learn about social media marketing
    While it’s true that it may cost nothing to set up a Facebook page, Twitter account or YouTube channel, the real price of social media is often mis-judged. While it’s true that it may cost nothing to set up a Facebook page, Twitter account or YouTube channel, the real price of social media is often mis-judged. So I did that. It’s free.
  • VIDYARD  |  THURSDAY, DECEMBER 11, 2014
    [Youtube] How to Use Video Content to Drive and Support Other Content Marketing Activities
    It takes its information-rich research to social media, using platforms like Facebook, Twitter, and YouTube to further broadcast its ideas through video across channels. 'I’m a sucker for a good story—you know, the kind that transports you, for a moment, from reality into a world of make-believe. These The answer is simple.
  • BLOG MY CALLS  |  WEDNESDAY, DECEMBER 10, 2014
    [Youtube] 18 Unexpected Formulas to Increase Website Conversions
    However, if you''re paying for a click on Pay Per Click, driving it to a landing page and that landing page has Facebook, and Twitter and YouTube on it, and you''re asking someone to do something like fill out a form or even buy something, you''re going to have a moment of pause and you''ll say, "Should I do this?" Isn''t it my website?
  • FATHOM  |  WEDNESDAY, DECEMBER 10, 2014
    [Youtube] The 9 Biggest Misconceptions About Video Production
    According to onehourpersecond.com , every second, one hour of video is uploaded to YouTube. 'Today, everyone has a smartphone. The video quality on these devices is stunning, and it grows every day. The The ability to quickly shoot, edit, and post a video is all possible on most modern smartphones. VVS – Vertical Video Syndrome. videos.
  • EMAGINE B2B BLOG  |  WEDNESDAY, DECEMBER 10, 2014
    [Youtube] Top 3 Marketing Metrics You Should Measure In Google Analytics [White Paper]
    And if you missed the Metrics Webinar when it was originally held, feel free to visit our YouTube Channel to view it in its entirety here 'When it comes to website metrics, there are few better free tools at a marketer’s disposal than Google Analytics (GA). As a follow-up to our popular, Which Website Metrics Really Matter?
  • B2B MARKETING UNPLUGGED  |  WEDNESDAY, DECEMBER 10, 2014
    [Youtube] A Mostly Good Holiday Read from Mitch Joel
    Joel reminds us that narrative is more important than shouting and that random acts of digital are just as bad as random acts of traditional marketing, though lately the pointlessness has migrated from bad email and adwords to YouTube hubris and silly apps:  “Brands have to get over themselves. Reboot Your Life. Back to the book.
  • B2B MARKETING INSIDER  |  WEDNESDAY, DECEMBER 10, 2014
    [Youtube] The 19 Best Content Marketing Blogs From 2014
    This video was just published last week and already has generated 28,000 shares on the site and more than 15 million views on YouTube. 'Yep that’s right! It’s roundup time. Time to list our favorite stuff from 2014 so we can reflect on what we learned, what we found interesting, and what we shared. Email subject line? Because.
  • MODERN B2B MARKETING  |  TUESDAY, DECEMBER 9, 2014
    [Youtube] The Next Era of Marketing: Hear from Seth Godin
    And so when they see YouTube or Twitter come along, they think “This is just like a magazine except the ads are free. 'Author: Sanjay Dholakia Welcome back… and for those that are new — welcome! What follows is a great dialogue we had with Seth Godin. He was hired by Yahoo! There were a few key takeaways for me: 1. And…here, here!
  • WINDMILL NETWORKING  |  TUESDAY, DECEMBER 9, 2014
    [Youtube] The Content Creation Manual for Marketers (Part One): Video
    Twitter | Facebook | LinkedIn | YouTube |. 'When it comes to content marketing, nothing seems to confuse marketing departments more than how to maximize their efforts when constructing content. Video content being highest on the list. Therefore, we are going […]. Author information. Justice Mitchell. Content Marketing
  • BIZNOLOGY  |  TUESDAY, DECEMBER 9, 2014
    [Youtube] Your competitors are doing SEO
    — when they could be spending that money with Google AdWords  (or Facebook, Bing, Twitter, Pinterest, YouTube , etc) on contextual online advertising? 'Building an enterprise website is a lot like building a cathedral: you need to start renovating before you’ve completed construction. Their competitors. It’s Like this post?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, DECEMBER 9, 2014
    [Youtube] How to make a living on Vine
    Totally, Vine had an impact like nothing else in the world, not like YouTube, not like Twitter, Instagram, or anything. Then of course there are opportunities on YouTube, which I do not consider as a social network, but mainstream entertainment. I’m going to start making YouTube content to the max! The tsunami of tweets?
  • HUBSPOT  |  MONDAY, DECEMBER 8, 2014
    [Youtube] The Evolution of Social Media Since 2004 [Infographic]
    Same goes for YouTube, which made video accessibility and shareability online as simple as can be. 'Can you believe it''s only been 10 years since Facebook was founded? Perhaps many of you feel like it was just yesterday when "friend" was just a noun and the phrase "pics or it didn''t happen" wasn''t a common quip. Social Media Daily
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, DECEMBER 8, 2014
    [Youtube] 7 Ideas to keep pace with the furious pace of social media change
    Here are the big ones: Facebook, LinkedIn, Twitter, Pinterest and YouTube. Here are the big ones: Facebook, LinkedIn, Twitter, Pinterest and YouTube. '“I give up,” she said. “I can’t keep up with all this social media change. I’m leaving the business.” Let’s be honest. Form a support group.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, DECEMBER 5, 2014
    [Youtube] 5 Ways to Create More Content Today
    These videos are great content assets because you can use them on YouTube, Vimeo and your website. 'Throw a rock and you’ll hit a marketer talking about content marketing ( please note that our Legal friends advise that you don’t try this at home ). The problem is, you will never have enough content. We want what we want. Now go!
  • HUBSPOT  |  FRIDAY, DECEMBER 5, 2014
    [Youtube] 12 Clever Ways to Use More Visuals on Social Media
    Upload the video to YouTube, add some music to it, and share away. People have been able to embed YouTube videos into Facebook posts for a long time. All of this made us wonder: Is it better to embed YouTube video or upload a video directly to Facebook? 1) Maximize Twitter''s Images. First, you can add an image to your tweets.
  • WINDMILL NETWORKING  |  THURSDAY, DECEMBER 4, 2014
    [Youtube] You’ve Connected on LinkedIn Now What?
    Craig Jamieson | Twitter | Facebook | Google+ | LinkedIn | YouTube | You’ve Connected on LinkedIn Now What? 'How many of us can honestly say that we even know, let alone have a relationship with, any more than a small fraction of our connections on LinkedIn? I’m ashamed to admit that I do not. We’re connected. What a waste.
  • MARKETING ACTION  |  THURSDAY, DECEMBER 4, 2014
    [Youtube] 20 Social Media Terms for Non-Digital Natives
    Well, she’s now got a YouTube channel and an audience of millions who hang on her every recommendation. 'Do you sometimes feel completely out of the loop when you’re in a meeting at work and your social media millennials start throwing out terms like “mentions” and “brandjacking?” When someone mentions “reach” do you think of toothbrushes?
  • BEYOND  |  THURSDAY, DECEMBER 4, 2014
    [Youtube] Why it’s time for online engagement metrics to grow up - Gangnam Style
    'YouTube has announced that it has revised its ''hit counter'' so it can continue to provide statistics that are already in the billions. But this is the clearest example yet that online measurement is still based in the last decade
  • VIDYARD  |  THURSDAY, DECEMBER 4, 2014
    [Youtube] The Optimal Length for B2B Videos Throughout the Funnel
    B2B videos on YouTube and Google with hits in the hundreds of thousands, or even millions, tend to be 90–120 seconds in length. According to Cisco, their B2B content caps out at 60-90 seconds on YouTube, but can go as long as 2-3 minutes on their homepage. What topic should it cover? How long should it be? Where should you promote it?
  • VIDYARD  |  WEDNESDAY, DECEMBER 3, 2014
    [Youtube] Vidyard Brings Video Engagement Tracking and Analytics to Act-On Marketing Automation Platform
    With Vidyard, customers can add video to their websites in minutes, get real-time analytics, syndicate video to social networks and YouTube, create calls to action, optimize search engine hits, capture leads, and brand their player skins all from one place. Speed up their sales cycles with insight on what content interests their prospects.
  • LEADERSHIP  |  TUESDAY, DECEMBER 2, 2014
    [Youtube] 10 Tips to Plan B2B Content Marketing and Maximize Lead Generation
    Based on what type of information and which industries buyers are researching on the company’s website, video remarketing ads on YouTube are used by IntelliResponse to drive those buyers back to the site. 'As we come close to wrapping up this year, much has been said and done (again) about the importance and usefulness of content marketing.
  • BIZNOLOGY  |  TUESDAY, DECEMBER 2, 2014
    [Youtube] What is Social Media Marketing?
    Some of the most influential people online live on YouTube, Twitter, Instagram, Vine, and—believe it or not—message boards, forums, email lists, and even community Listservs. 'For years, I struggled to explain to my mom what I do for a living. Now, I struggle to explain what I do for a living to my friends. development (is anyone listening?),
  • B2B MARKETING INSIDER  |  TUESDAY, DECEMBER 2, 2014
    [Youtube] Content Marketing Is A Strategic Solution To A Strategic Problem
    YouTube video of your advertising campaign is not content marketing. 'One of the biggest challenges I see today with content marketing is that it is largely a tactical solution to a tactical problem. Many so-called approaches to content marketing are merely just content. Or worse, they are campaigns. An e-book is not content marketing.
  • VIDYARD  |  TUESDAY, DECEMBER 2, 2014
    [Youtube] How to Use Video to Drive, Engage, and Qualify Leads
    YouTube Alone Is Not A Video Marketing Strategy. While having your content on YouTube is a great way to build a subscriber base, you run the risk of losing viewers to other people’s content. 500 years of YouTube video are watched every day on Facebook – think of where your prospects are spending their time!
  • HINGE MARKETING  |  MONDAY, DECEMBER 1, 2014
    [Youtube] Top 10 Marketing Techniques for Professional Services
    Other times, you might distribute recorded video on platforms like YouTube. 'How can professional services firms raise their reputation and visibility in the marketplace? The answers aren’t the same as they used to be. So what are the top techniques for professional services firms today? Defining Marketing Techniques. 8) LinkedIn.
  • WINDMILL NETWORKING  |  FRIDAY, NOVEMBER 28, 2014
    [Youtube] 10 Best Practices in Content Marketing Strategy Learned from #TsunaguJapan
    Neal Schaffer | Twitter | Facebook | Google+ | LinkedIn | YouTube | Pinterest | 10 Best Practices in Content Marketing Strategy Learned from #TsunaguJapan by Neal Schaffer - Maximize Social Business. 'This is a sponsored post written by me on behalf of Tsunagu Japan. All opinions are 100% mine. Content Marketing
  • VIDYARD  |  FRIDAY, NOVEMBER 28, 2014
    [Youtube] Oracle, Deltek, (and Vidyard!) Share How They’ve Used Video Analytics in Real Campaigns
    Just over a year ago, Deltek’s video marketing existed mainly on their YouTube channel. So … use that data! Aight? Oracle, Deltek, and even ourselves (yes us … we may have a little thing going with video data ) all know that there’s a lot to be learned from video analytics that can guide future marketing decisions. Campaign Overview. minutes.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 26, 2014
    [Youtube] How to Produce Flawless Audio Interviews With Industry Experts
    Instead, it would be much better to say, “I have an audience of 5,000 highly-engaged YouTube subscribers and 15,000 Twitter followers, and I’d be happy to promote your interview and your product to them.”. But just because interviews can be powerful doesn''t mean they always turn out that way. That''s where this article comes in.
  • BIZNOLOGY  |  TUESDAY, NOVEMBER 25, 2014
    [Youtube] One person can change the world. Thank you, Internet
    People are transitioning, en masse, from makers to consumers, from bloggers to readers, from YouTubers to commenters. More people I know in 2014 identify with being a follower of one or more blogs, podcasts, Twitter profiles, or YouTube channels than they do with creating content themselves. Right now. And that’s good for you.
  • WINDMILL NETWORKING  |  MONDAY, NOVEMBER 24, 2014
    [Youtube] How to Recycle Your Old Content for Clever Social and Email Marketing
    Neal Schaffer | Twitter | Facebook | Google+ | LinkedIn | YouTube | Pinterest | How to Recycle Your Old Content for Clever Social and Email Marketing by Neal Schaffer - Maximize Social Business. 'This is a sponsored post written by me and sponsored via Syndicate Ads. All Email Marketing
  • VERTICAL RESPONSE  |  MONDAY, NOVEMBER 24, 2014
    [Youtube] 4 Emails Your Service-Based Business Should Send
    Once you’ve created your video, send an email including a screenshot of the video linking back to the video on your YouTube or Vimeo channel, or the video embedded on your blog or website. We’re here to help our service-based clients with a little email inspiration. Contests. Send an email that promotes a social media contest.
  • VIDYARD  |  SUNDAY, NOVEMBER 23, 2014
    [Youtube] Top 10 Reasons Why Video Should Take a Leading Role in Your Content Marketing Plan
    In fact, YouTube is now the second largest search engine on the web and while video marketing is frequently an afterthought, its value demands a front-runner position in your content marketing plan. 'It’s no secret that the use of video in content marketing is on the rise. And, it’s certainly not a tactic to be taken lightly. Improved SEO.
  • VERTICAL RESPONSE  |  FRIDAY, NOVEMBER 21, 2014
    [Youtube] How to Gain More Subscribers on YouTube
    'Have you created and posted videos on YouTube only to realize they’re not garnering the engagement you’d hoped for? To be successful on YouTube, you need to build an engaged subscriber base. In In this short video, we show you how to use your existing YouTube videos to gain more qualified subscribers.
  • LEADERSHIP  |  FRIDAY, NOVEMBER 21, 2014
    [Youtube] Interesting Infographics: The Road to Success through Paid Social Amplification
    100 hours of video are uploaded to YouTube each month. YouTube Trueview ads. Infographics Social Media Facebook google plus home infographic outbrain paid social ads reddit stumbleupon Twitter YouTube Is it worth it to use social ads to amplify our message and if so, how effective is it in the lead generation process? Loyalty.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, NOVEMBER 20, 2014
    [Youtube] 4 Attributes of Your Next Content Marketing Superstar
    With more than 3 Billion video views on YouTube every day, uploading videos to your company channel can greatly enhance exposure to your audience. 'Editor's Note: Today's post comes courtesy of Michael Gerard , CMO of Curata. He is responsible for Curata's marketing strategy and all related activities. They also know: ?on
  • WINDMILL NETWORKING  |  THURSDAY, NOVEMBER 20, 2014
    [Youtube] 10 Social Media Predictions for 2015 from 10 Social Media CEOs
    Twitter | Facebook | Google+ | LinkedIn | YouTube | Pinterest |. 'I began this year by publishing my social media predictions for 2014 focusing on six key trends that I saw (and continue to see) evolving: Employee Advocacy, Google Plus, Paid Social, Content, The Visual, and Mobile Personal. Author information. Neal Schaffer. Neal Schaffer.
  • MODERN B2B MARKETING  |  THURSDAY, NOVEMBER 20, 2014
    [Youtube] 7 Questions to Ask Before Creating a Video Campaign
    Then you will want to consider which social channels you should add your video to, such as YouTube, Twitter, Facebook, LinkedIn and Tumblr. 'Author: Colin Osing If you’re a digital marketer who is somewhat new to video marketing, you can take some comfort in the words that follow. First of all, you’re not alone! Who’s your target audience?
  • FEARLESS COMPETITOR  |  WEDNESDAY, NOVEMBER 19, 2014
    [Youtube] Why You Need to Adapt to Social Media Today
    Jeff Ogden of Find New Customers is everywhere – Twitter , Linkedin , YouTube and Facebook , And I’m not a kid. 'It does not matter if you are five years old or 50 years old, you need to adapt to the world of social media now. I will soon turn 55. If a man my age is on social media, what is stopping you?
  • HUBSPOT  |  TUESDAY, NOVEMBER 18, 2014
    [Youtube] How to Craft Perfect Posts for Facebook, LinkedIn & Twitter [SlideShare]
    According to QuickSprout , linking to YouTube videos results in a 75% higher share rate. 'Here''s how many marketers handle their social media strategy: Craft update. Select Facebook, LinkedIn, and Twitter. Auto-publish update to all three networks. But there''s a huge flaw with this strategy. Facebook Best Practices. Click to tweet! ).
  • MARKETING ACTION  |  MONDAY, NOVEMBER 17, 2014
    [Youtube] 26 Ways to Promote Your Blog Post
    Remember: YouTube is the second largest search engine …. 'Congratulations! You’ve just published a new blog post. There it is, on your blog, ready for the whole wide world to read. Fantastic. Now the work starts. Just kidding … but only a little. We’ve done a fine job on the content creation , but left most of the content promotion untouched.
  • FEARLESS COMPETITOR  |  FRIDAY, NOVEMBER 14, 2014
    [Youtube] Top Ten Guests on Marketing Made Simple TV
    hope you enjoyed our list of the Top 10 guests on Marketing Made Simple TV,  They are all great folks and nice to know, While this list demonstrates my ability to book awesome guests, I really miss the show, but they all still live on YouTube, Filed under: Find New Customers , Florida , Marketing Made Simple TV. Chief evangelist of Canva.
  • FATHOM  |  FRIDAY, NOVEMBER 14, 2014
    [Youtube] How to Implement the Education Video Marketing Your School Needs
    Accept YouTube Applications. You should not only accept but also encourage prospective students to submit a YouTube video component to their application. Create a prompt for an optional YouTube video, a time limit and a title requirement to include “[School name] video application…” before the creative title. Take a Tour.
  • MARKETING ACTION  |  FRIDAY, NOVEMBER 14, 2014
    [Youtube] 5 Mistakes Marketers Make When Integrating Social Media and Email Marketing
    Connecting: This is where you ask your email recipients to follow your brand on LinkedIn, follow you on Twitter, Like your Facebook page, subscribe to your YouTube channel, and so on. 'Email and social media can be a powerful combination. Start with the Basics. But what kind of links? Avoiding Email + Social Mistakes. They’re sharing.
  • WINDMILL NETWORKING  |  THURSDAY, NOVEMBER 13, 2014
    [Youtube] Your Content Is Not As Good As You Think
    Twitter | Facebook | LinkedIn | YouTube | Your Content Is Not As Good As You Think by Justice Mitchell - Maximize Social Business. 'One of the many challenges I face developing integrated marketing campaigns is the client’s perception of what they believe their customer desires. Content Marketing
  • WRITING ON THE WEB  |  THURSDAY, NOVEMBER 13, 2014
    [Youtube] Your Business Blog Sweet Spot: How to Find It and Keep It
    Yet how many of us post on a blog or upload a video to  YouTube  without taking time to survey what are our  target audience ‘s interests, wants and needs? 'How to Find It and Keep It" width="315" height="205" title="Your Business Blog Sweet Spot: How to Find It and Keep It" /> Have you found your business blog sweet spot? They won’t stay.
  • WINDMILL NETWORKING  |  THURSDAY, NOVEMBER 13, 2014
    [Youtube] An Eye-Opening Look into the New Tsu Social Network
    Neal Schaffer | Twitter | Facebook | Google+ | LinkedIn | YouTube | Pinterest | An Eye-Opening Look into the New Tsu Social Network by Neal Schaffer - Maximize Social Business. Neal is the author of three social media books, including the recently published definitive social media strategy book Maximize Your Social. Comments Thanks Jeannie!
  • WINDMILL NETWORKING  |  WEDNESDAY, NOVEMBER 12, 2014
    [Youtube] The Power of Visual Content in Social Media Marketing
    Neal Schaffer | Twitter | Facebook | Google+ | LinkedIn | YouTube | Pinterest | The Power of Visual Content in Social Media Marketing by Neal Schaffer - Maximize Social Business. 'This is a sponsored post written by me on behalf of Visme. All opinions are 100% mine.  It sucks, doesn’t it? You engage all the fancy social media tools.
  • HUBSPOT  |  TUESDAY, NOVEMBER 11, 2014
    [Youtube] How BuzzFeed Makes Money: An Inside Look at Their Sales Process
    just saw Honda Civic is doing a YouTube video that’s basically a splice of two videos -- it’s unbelievable. 'This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales. Chances are, you''re familiar with BuzzFeed as your go-to workday procrastination. How do they do it? Absolutely.
  • VIDYARD  |  SUNDAY, NOVEMBER 9, 2014
    [Youtube] How McDonald’s Uses Video to Bust Myths About The McRib
    million views on YouTube, and the campaign was featured on TIME. 'One of McDonald’s most revered (and most parodied ) recurring menu items is the McRib. Most recently, a photo was shared on social media supposedly depicting the less-than-appetizing pre-cooked version of the McRib, and it generated significant controversy. It’s great!”
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, NOVEMBER 9, 2014
    [Youtube] Using Data For More Strategic Video Marketing (Webcast)
    Just looking at some of the YouTube statistics alone will cause your head to spin. 100 hours of video are uploaded to YouTube every minute. According to Nielsen, YouTube reaches more US adults ages 18-34 than any cable network. 'Data. Just that word alone is enough to cause some marketers to break out in hives. Maybe. Maybe not.
  • WINDMILL NETWORKING  |  FRIDAY, NOVEMBER 7, 2014
    [Youtube] Social Sales Requires Marketing Skills and … Salespeople
    Craig Jamieson | Twitter | Facebook | Google+ | LinkedIn | YouTube | Social Sales Requires Marketing Skills and … Salespeople by Craig Jamieson - Maximize Social Business. 'I have been thinking a great deal as of late as to why so many of my B2B contemporaries have been loathe to adopt social selling. Social Sales
  • BIZNOLOGY  |  THURSDAY, NOVEMBER 6, 2014
    [Youtube] Advice on starting and growing an SNS
    One may say that Google Video was a failure — but not YouTube — and so was Orkut, their “failed” social network service. 'The main reason why SNS’s are so appealing is not because people are exhibitionists but because people crave connection and community. Enjoy! It is a bit of a rant. SNS’s aren’t websites or personal home pages.
  • EMAGINE B2B BLOG  |  WEDNESDAY, NOVEMBER 5, 2014
    [Youtube] YouTube Analytics Decoded
    What many don’t know, or haven’t explored yet, is the robust analytics tool that YouTube offers within its very own interface. YouTube Analytics, like any analytics tool, provides several ways to interpret data. The following are the metrics we find the most useful when drawing conclusions regarding a YouTube Channel’s performance.
  • FEARLESS COMPETITOR  |  WEDNESDAY, NOVEMBER 5, 2014
    [Youtube] The Critical Importance of Marketing Specialization
    Also, because I was the Creator and Host of Marketing Made Simple TV , which are still on Youtube, I’m fortunate to know so many top people in our industry, such as New York Times best-selling author Daniel Pink. 'Why everyone needs to have a specialty, like mine in Marketing. Ruth Stevens. You should specialize in something too.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, NOVEMBER 5, 2014
    [Youtube] Gamergate and the great Twitter Debate
    Energetic, drenched in sweat, ready to hunt down every podcast or YouTube video referencing the gamergate hashtag. Energetic, drenched in sweat, ready to hunt down every podcast or YouTube video referencing the gamergate hashtag. 'By Mars Dorian, {grow} Contributing Columnist. And boy, are people lining up to fight on both sides.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 5, 2014
    [Youtube] New Data: Why Your Fans Aren't Following You on Social Media
    YouTube clinches third with 44% of consumers expecting you to have a presence on the platform. That’s where clear buyer personas can help determine if your ideal customer is a Pinterest addict or a die-hard YouTube watcher. 'When it comes to social media, many of us take an “if you build it, they will come” approach. No so fast.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, NOVEMBER 4, 2014
    [Youtube] Lytics Adds Marketing Recommendations to a Customer Data Platform
    Execution systems on the list include Salesforce.com, Marketo, Eloqua, Act-On, Facebook, Twitter, Youtube, Demandware, Optimizely, Adobe Target, and most major email providers. The company has been busy since then, raising $7 million to supplement its initial $2.2 In fact, Lytics could pretty much the poster child for the CDP concept.
  • CMO ESSENTIALS  |  TUESDAY, NOVEMBER 4, 2014
    [Youtube] Remember These 13 Tips for your Next Media Interview
    Those who don’t prepare for that conversation may instead be forever haunted by Youtube clips of their on-air gaffe, or awkward, misinformed quotes in the resulting article. 'Effective interview preparation is like salt. When it’s there, you don’t really notice it ? only that each bite has all the right flavors. You are the expert. PR Daily.
  • HUBSPOT  |  TUESDAY, NOVEMBER 4, 2014
    [Youtube] Welcome Back, Movember: Why This Viral Campaign Is Still So Successful
    Kian Lawley is a 19-year-old who has grown an impressive social following through the production of original YouTube content and vines. Over 2 million subscribers on YouTube, 1.71 Most Viral Youtube Video: College Humor. 'It''s about to get a whole lot fuzzier in the office. Movember Chatter Starts Long Before November First.
  • KOMARKETING ASSOCIATES  |  MONDAY, NOVEMBER 3, 2014
    [Youtube] 3 Online Marketing Elements The B2B Organization Should Not Overlook
    This could include commercials, radio ads, and YouTube video ads that all feature the same messaging or theme  . 'When many people think of the B2B organization, they imagine large factories or manufacturing companies, turning out large orders to other big companies. Size Doesn’t Matter. B2B Can Still Be Localized. Final Thoughts.
  • WINDMILL NETWORKING  |  MONDAY, NOVEMBER 3, 2014
    [Youtube] 5 Key Instagram Marketing Takeaways from New Data
    Neal Schaffer | Twitter | Facebook | Google+ | LinkedIn | YouTube | Pinterest | 5 Key Instagram Marketing Takeaways from New Data by Neal Schaffer - Maximize Social Business. 'With 200 million monthly active users, 60 million photos posted each day, and 1.6 Instagram
  • VIDYARD  |  SUNDAY, NOVEMBER 2, 2014
    [Youtube] Create Amazing Video Content on a Budget
    These segments have millions of views on YouTube and every so often, a new game, parody or digital sketch is introduced. 'Once your marketing team gets initial buy-in for content marketing – more specifically,  video , your first thought might be, “Yes! we’re going to be so cool!”, Don’t overcomplicate it. Like these tips?
  • HUBSPOT  |  SATURDAY, NOVEMBER 1, 2014
    [Youtube] 5 True Stories of Email Marketing Nightmares
    decided to include a YouTube video to make the email a little more fun. 'This post originally appeared on The Agency Post. To read more content like this, subscribe to The Agency Post. We’ve all been there. So your mind starts to wander. But suddenly, a paralyzing fear washes over your entire body. “No, NO! HOW DO I STOP IT?!”
  • BIZNOLOGY  |  FRIDAY, OCTOBER 31, 2014
    [Youtube] Mobile and behavioral
    'Human behaviors are multifarious and myriad in nature. It is a challenging task to envisage and learn the human behavior from daily routine activities. The profusion of wireless enabled mobile devices in daily life routine and advancement in pervasive computing has opened new horizons to analyze and model the contextual information. Like this post?
  • VIDYARD  |  THURSDAY, OCTOBER 30, 2014
    [Youtube] Vidyard Co-founders Receive EY Entrepreneur Of The Year™ Award
    With Vidyard, customers can add video to their websites in minutes, get real-time analytics, syndicate video to social networks and YouTube, create calls to action, optimize search engine hits, capture leads, and brand their player skins all from one place. About EY Entrepreneur Of The Year. About Vidyard. Media Contact: Tyler Lessard.
  • VIDYARD  |  THURSDAY, OCTOBER 30, 2014
    [Youtube] Make Your Next Video a Thriller [Infographic]
    Don’t let prospects get lost on YouTube; DO use it to direct viewers back to your site. 'You know by now that video marketing is on the rise. But did you know that in 2014, the number of viewers who watch marketing videos with pale white faces and outstretched arms is growing 14% week over week*? The zombies are taking over. Jump on it!
  • EARNEST ABOUT B2B  |  THURSDAY, OCTOBER 30, 2014
    [Youtube] This is the week that was: Getting inside the head of a B2B buyer
    We all know YouTube is more than a video site, Google more than a search engine, Facebook more than just a social network. This week Andy McKay put together his top five tips to amplify your YouTube video and get more views – from titles and tagging to setting up playlists. Enjoy. Slideshare of the week. Futurescoping of the week.
  • FEARLESS COMPETITOR  |  WEDNESDAY, OCTOBER 29, 2014
    [Youtube] 8 out of 10 Marketers Fail to do Buyer Personas
    Yes, I do know everyone , thanks to my former TV show, Marketing Made Simple TV , which still lives on YouTube. 'The Content Marketing Institute says that Buyer Personas are one of the most overlooked areas of marketing today, with 8 out of 10 getting a failure grade. Nor do they know how to document the findings. You can’t.
  • VIDYARD  |  TUESDAY, OCTOBER 28, 2014
    [Youtube] Why Views Don’t Count: Video Metrics that Actually Measure Success
    Surely the reason extends beyond “to hit 30,000 views on YouTube” to something more like “to bring in more qualified leads to our sales team”. 'So you’ve created a video, shared it online, sat back, and watched the views climb. Success, right? Not Not so fast. If views Ask yourself this: why did we create this video in the first place? Views.
  • BIZNOLOGY  |  TUESDAY, OCTOBER 28, 2014
    [Youtube] The dashboard has finally been perfected
    YouTube. 'One of the biggest problems I have as a small businessman is keeping track of everything: RSS feeds, competitors, backend performance data, social media mentions and trends, sales cycles, reputation warnings, revenue data, my inboxes, my calendar, key RSS feeds, search performance, tasks, and a million other sources of data. Alexa.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, OCTOBER 28, 2014
    [Youtube] Don’t look now. Here come the post-Millennials
    This is a generation with YouTube heroes who promote brands and sponsors at every opportunity. This is a generation with YouTube heroes who promote brands and sponsors at every opportunity. 'A disproportionate number of marketing articles seem to be devoted to the Millennial. And rightly so. What do you call this group? And rightly so.
  • ENGAGE  |  MONDAY, OCTOBER 27, 2014
    [Youtube] A Terrifying Example of Content Marketing
    My first viewing of the video was on an embedded version on another site, so the intro and logo that appear on Ford''s YouTube channel were never visible.). Image Credits: Ford YouTube 'My friend’s mom is scared of the drive-through car wash. If he''s not on duty, she''ll put off the car wash for days until she sees him at work.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 27, 2014
    [Youtube] Is there a “content pattern” that builds a brand?
    Instead, you need something more robust, more consistent, to build a real business around your content and YouTube revealed a plan that just might be the answer. Instead, you need something more robust, more consistent, to build a real business around your content and YouTube revealed a plan that just might be the answer. Hub content.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, OCTOBER 26, 2014
    [Youtube] 5 Tips For Maximizing Your Video Marketing
    Make sure your video is widely available - on your site, YouTube channel, and social media channels, but don’t spam it out. 'Editor’s Note: Today’s post comes courtesy of Daniel Glickman,CMO of emaze. He loves analyzing marketing data and building strategic and tactical plans. Follow Daniel on Twitter @firmflair.
  • HUBSPOT  |  FRIDAY, OCTOBER 24, 2014
    [Youtube] How to Annotate a YouTube Video [Quick Tip]
    'Ever wondered how to make those clickable buttons that show up on some YouTube videos? And, as it turns out, annotating YouTube videos is actually really simple. Once you''ve uploaded your video to YouTube, the annotation tool lets you easily layer text, links, and spotlights to your videos. How to Annotate a YouTube Video.
  • VERTICAL RESPONSE  |  FRIDAY, OCTOBER 24, 2014
    [Youtube] 12 Images You Should Share on Social Media
    LearningRx , a national brain training company, posts testimonials from students and parents on YouTube. 'Posting photos to social media is one of the fastest, easiest and fun ways to promote your business as well as boost engagement with your audience. Customer photos. The Epicurean Connection? has Community engagement pictures. Events.
  • WINDMILL NETWORKING  |  THURSDAY, OCTOBER 23, 2014
    [Youtube] 5 Steps to Build a Community of Engaging Fans through Social Media
    Neal Schaffer | Twitter | Facebook | Google+ | LinkedIn | YouTube | Pinterest | 5 Steps to Build a Community of Engaging Fans through Social Media by Neal Schaffer - Maximize Social Business. 'This is a sponsored post written by me on behalf of Full Tilt. All opinions are 100% mine. Social Media Community Building
  • HUBSPOT  |  THURSDAY, OCTOBER 23, 2014
    [Youtube] 43 Bright Ideas for Promoting Your Lead Gen Content
    31) Create a short video related to the offer to post on YouTube. Link back to the offer in the description of the video on YouTube and create one or two  annotations within the video that link back to the offer. 'So you just created a piece of content for lead generation  -- congrats! . But that''s where lots of us get stuck. What 
  • EARNEST ABOUT B2B  |  THURSDAY, OCTOBER 23, 2014
    [Youtube] 5 tips to amplify your YouTube video and get more views
    YouTube is the second largest search engine on the Internet, full to the brim of content. 'We all want our videos to go viral on the Internet, don''t we? With more and more uploaded every second, all competing for viewers’ attention and bandwidth. But fear not, there is hope for your video. Especially if your content is good. Upload a file.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, OCTOBER 22, 2014
    [Youtube] What Sales & Marketing Can Learn From "Tommy Boy"
    Video source: YouTube. 'Those who are familiar with me and my journalistic background on sites such as Forbes know full well that I am a major proponent of infusing pop culture into pretty much everything. In other words it helps explain something in marketing-speak by relating it to something that has absolutely nothing to do with marketing.
  • FATHOM  |  WEDNESDAY, OCTOBER 22, 2014
    [Youtube] Thought Leadership, Why’s That Important?
    Drive people to your Facebook, Twitter, LinkedIn, YouTube or any other social media platform you use and share engaging content with them. 'Thought leadership is a term that is becoming more and more common in the manufacturing industry. Here are a few ideas to get the job started! Why Is Thought Leadership Important? Telling a story.
  • VERTICAL RESPONSE  |  TUESDAY, OCTOBER 21, 2014
    [Youtube] Google Releases Penguin 3
    Stay on top of all things Google with our What’s New With Google YouTube Series. 'Great news for small business that have been waiting for Google to update the Penguin algorithm! We’re happy to report that Google has finally started releasing Penguin 3 and will continue to roll it out over the next few weeks. All rights reserved.
  • MODERN B2B MARKETING  |  MONDAY, OCTOBER 20, 2014
    [Youtube] The Do’s and Don’ts of YouTube Marketing
    'Author: Jon Mowat There are a multitude of reasons why it’s really important to fine-tune  your YouTube presence. Other important reasons include: that YouTube is the biggest player in Video Marketing , and it’s the second largest search engine on the net (bigger than Bing, Yahoo!, YouTube Channel Do’s. YouTube Channel Don’ts.
  • VERTICAL RESPONSE  |  FRIDAY, OCTOBER 17, 2014
    [Youtube] Creating Viral Content Comes Down to Just Letting Go
    'If I told you an Ohio traffic reporter had over a million views of his video on YouTube, you would probably be surprised. What I found interesting is that instead of leveraging these videos to generate traffic to a YouTube channel for the station, the videos are posted under Herzog’s name. Ice is back and the roads will glisten.
  • HUBSPOT  |  FRIDAY, OCTOBER 17, 2014
    [Youtube] The Social Media Manager's Guide to Staying Organized
    In addition to your RSS feed, Tina Yip , Social Strategist at Big Spaceship, suggests using free aggregation tools like this live trends dashboard to keep you updated at-a-glance at what''s buzzing on Twitter, Instagram, Google, YouTube, Vine, BuzzFeed, and Tumblr. How on earth do busy social media managers keep their ducks in a row?
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