• MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, JANUARY 30, 2015
    [Youtube] Improving ROI with Marketing Optimization
    of user-generated content on platforms such as Facebook and YouTube. CONCLUSIONS PAPER Featuring: Wilson Raj, Global Customer Intelligence Director, SAS Insights from a webinar sponsored by the Direct Marketing Association and SAS Improving ROI with Marketing Optimization SAS Conclusions Paper Table of Contents Introduction. Closing Thoughts.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, JANUARY 30, 2015
    [Youtube] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    this medium is SlideShare, which is essentially a “YouTube for. www.knowledgevision.com KnowledgeVision ® Why Online Presentations. Belong In Every Content. Strategy by Michael Kolowich CEO and Founder KnowledgeVision Systems, Inc. MICHAEL KOLOWICH I N T E R ACTIVE INTERACTIVE. Where Do Online Presentations Come From? The contenders? world.
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, JANUARY 30, 2015
    [Youtube] 20 Marketing Trends & Predictions for 2013 & Beyond
    We saw the rise of Pinterest, several IPOs and acquisitions, an aggressive political ad war, Facebook's 1 billionth user, and watched one Korean artist turn into a global phenomenon thanks to YouTube In 2012, the world of marketing underwent major changes.
  • VIDYARD  |  THURSDAY, JANUARY 29, 2015
    [Youtube] Pros & Cons: Should You Produce that Gem of a Video In-House or Outsource It?
    You may have a YouTube superstar working on your marketing team that could easily handle video blog posts and interviews, or you may be sitting on top of a million dollar marketing budget, and in a position to bring on a team that can handle everything from production to motion graphics. Paper or plastic? Fries or onion rings?
  • HUBSPOT  |  THURSDAY, JANUARY 29, 2015
    [Youtube] 14 PowerPoint Presentation Tips to Make Your PPT Designs More Effective [+Templates]
    Whether you embed a whole webpage or just a YouTube video, this can be a high-quality third party improvement. good second choice is to take screen shots of the website, link in through a browser, or embed media (such as a YouTube video) by downloading it directly to your computer. PowerPoint Presentation Style Tips. Click "OK" again.
  • MARKETING ACTION  |  THURSDAY, JANUARY 29, 2015
    [Youtube] How to Use Hashtags on Twitter With #Confidence
    Those are Facebook , Instagram , Pinterest , Tumblr , Google+ , Google Search , YouTube , Vine , and Kickstarter. 'I tried to explain Twitter to my father over the Christmas holiday. He’s 78. He particularly wanted to know what a hashtag is. Hashtags are indeed like tags, and they’re used to identify the text they go along with. Why do that?
  • BLOG MY CALLS  |  TUESDAY, JANUARY 27, 2015
    [Youtube] Discover the 5 Steps to Help You Profit with Google Adwords
    It includes Youtube. 'Do you know why businesses lose money with Google AdWords? Whether you are new to Google AdWords, or want to optimize your campaigns to improve ROI, this blog post is for you. He has managed several million dollars worth of AdWords accounts over the course of seven years. AMEX OPEN Forum and Mashable. Read More.
  • HUBSPOT  |  TUESDAY, JANUARY 27, 2015
    [Youtube] What the Next Generation of Marketers Are Learning in School
    This week we talked about everything from the recent 100,000 personalized Nike+ videos , to the real-time mistake of the Seattle Seahawks , and the decision by YouTube to host their own Super Bowl halftime show. 'Twenty years ago, I graduated from Bentley University with a degree in Computer Information Systems. and The Coca-Cola Company.
  • KEO MARKETING  |  TUESDAY, JANUARY 27, 2015
    [Youtube] Top 10 B2B Inbound Marketing Predictions for 2015
    Among other things, users will now be able to determine how much impact a particular video is having on their overall YouTube growth. 'As we start to settle into 2015, we are excited and optimistic about the outlook for business to business (B2B) marketers this year. Mobile/Local Growth Continues to Dominate. Now, it is just the opposite.
  • VIDYARD  |  TUESDAY, JANUARY 27, 2015
    [Youtube] Is Your Product How-To Video a How-Not-To?
    How you share your video will affect who will see it (are you posting it to a social forum like YouTube, or are you hoping they’ll find your video on your own website)? If you post it on YouTube, you will have limited metrics to work from. 'You’ve got an amazing product and you want to teach the world how to use it. How do you keep it?
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JANUARY 26, 2015
    [Youtube] 5 Ways to Differentiate Your Marketing Content
    After all, simply writing more newsletters, automating social media feeds, producing more infographics or launching more company blogs/magazines/YouTube channels/LinkedIn profiles/Facebook pages/carrier pigeon programs (well, that one might work) was never going to be more than a very short-term solution. Follow Simon on Twitter @mrjonesinsf.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JANUARY 26, 2015
    [Youtube] 4 Ways to Differentiate Your Marketing Content
    After all, simply writing more newsletters, automating social media feeds, producing more infographics or launching more company blogs/magazines/YouTube channels/LinkedIn profiles/Facebook pages/carrier pigeon programs (well, that one might work) was never going to be more than a very short-term solution. Follow Simon on Twitter @mrjonesinsf.
  • FEARLESS COMPETITOR  |  MONDAY, JANUARY 26, 2015
    [Youtube] The Awesome Power of Yes in Business and Life
    All the shows still live on YouTube , though the show is no longer being done after my nasty fall. 'David Sable, Global CEO of Y&R. David’s now a good friend of mine. One of the things we discussed at breakfast was the power of saying”yes” We discussed how I got started hosting a TV show in the first place.
  • HINGE MARKETING  |  FRIDAY, JANUARY 23, 2015
    [Youtube] How to Differentiate Content Curation on Social Media
    Whether on Facebook, Twitter, or Linkedin, professionals are sharing relevant articles found on news sites, magazine sites, industry sites, blogs, Youtube, company blogs and their own professional blogs. After all, professional services buyers are on the look out for information and answers to their questions. Articulate your point of view 2.
  • VIDYARD  |  THURSDAY, JANUARY 22, 2015
    [Youtube] Bringing It Home: How To Build The Optimal Video Production Team
    Your campaign manager  will also be maintaining your YouTube channel, and keeping track of the drop-off rates, click-through rates, and overall viewer statistics on your videos. 'Every company dreams of having all of their marketing handled in house. Your Videographer. Will this person bring your video vision to life? Your Campaign Manager.
  • HINGE MARKETING  |  TUESDAY, JANUARY 20, 2015
    [Youtube] How They Got to the Top: Visible Expert? Journeys in the Legal Sector
    His recent TED talk , Harvesting Intangible Assets, garnered almost 5,000 YouTube views in only two months. We also profile real-life Visible Experts, offering personal branding examples from the worlds of law, finance, architecture, marketing, and more. Andrew Sherman is a partner at Jones Day , in Washington, D.C., What tools do they use?
  • FEARLESS COMPETITOR  |  TUESDAY, JANUARY 20, 2015
    [Youtube] Meet Your New Chief Marketing Officer, Jeff Ogden
    The show no longer is being recorded but all the shows still live on Youtube. 'Jeff Ogden , President of Find New Customers  is an award-winning marketing expert (see this award which was given to me by @fionavesey and appeared in BrandQuarterly magazine, which she edits) Thank you, Fiona. If it doesn’t work, why keep trying?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 20, 2015
    [Youtube] The state of the nation on SEO, content strategy and earned media
    If you have a Google+ account, if you have Gmail, if you have a YouTube account, Google can not only factor in the things it normally looks at like links and content, but it can also look at some of that social stream data. Lee is the go-to-guy for digital marketing trends. Search doesn’t exist without content. It’s about insight.
  • VIDYARD  |  MONDAY, JANUARY 19, 2015
    [Youtube] Do I Need A Video? 5 Questions To Ask For Your Next Campaign
    Facebook has expanded their video presence dramatically, and over 700 YouTube videos are shared on Twitter every minute. Think back to the last marketing video you saw on YouTube that made you cringe. Some companies spend upwards of $20,000 to produce a video, and end up leaving it to rot on their YouTube channel. Pun intended.
  • HUBSPOT  |  MONDAY, JANUARY 19, 2015
    [Youtube] 9 Ways to Recycle Your Blog Posts Into Other Content Formats
    SlideShare is like the YouTube of presentations. SlideShare’s can also be embedded onto other blog sites, much like a YouTube video, making it easy for people to share your content. 'Today, marketers are feeling the pressure to pump out more and more content to get noticed -- plus it''s got to be readable, engaging, and shareable.
  • B2B MARKETING INSIDER  |  MONDAY, JANUARY 19, 2015
    [Youtube] The 25 Best Slideshares, Videos, Vines (And More) Of The Past Year
    YouTube Rewind – Turn Down For 2014. 'As a student of marketing and social media, I am always looking for the best examples of content out there. Some of my own most popular posts include lists of my favorite slideshares , articles ,  videos , events and people. Which are your favorite? And which ones did I miss? Best Slideshares.
  • WINDMILL NETWORKING  |  MONDAY, JANUARY 19, 2015
    [Youtube] Where Should You Focus Your Social Media Efforts in 2015?
    Neal Schaffer | Twitter | Facebook | Google+ | LinkedIn | YouTube | Pinterest | Where Should You Focus Your Social Media Efforts in 2015? 'Welcome to 2015. began blogging on Maximize Social Business in 2014 with my 6 social media trends to watch evolve post. by Neal Schaffer - Maximize Social Business. Social Media Marketing
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 19, 2015
    [Youtube] 12 Ideas to Ignite Your Content NOW
    'In this red-hot competitive marketing world, “content” is not enough. The focus needs to  shift from writing to igniting –  content ignition ! The investment in our content is largely wasted. In this post I will cover 12 “quick hit” structural actions you can take with your content to make it more “shareable.” Go long.
  • HUBSPOT  |  WEDNESDAY, JANUARY 14, 2015
    [Youtube] 8 Tips From Top Experts on How to Achieve More in 2015
    tweet this] We should trade social media, Youtube and Netflix for a few good books. 'Did you achieve all that you wanted to in 2014? Or, were you left wanting more? If 2015 goes the same as last year, will you be proud of what you accomplished? As entrepreneurs and marketers, we always want to do more, have more, and be more. It’s Possible.
  • WINDMILL NETWORKING  |  WEDNESDAY, JANUARY 14, 2015
    [Youtube] The Content Creation Manual for Marketers (Part Two): Your Audience & Imagery
    Twitter | Facebook | LinkedIn | YouTube | The Content Creation Manual for Marketers (Part Two): Your Audience & Imagery by Justice Mitchell - Maximize Social Business. 'Your Audience & Imagery The old adage of “a picture is worth a thousand words” is more true than ever before. Content Marketing
  • VIDYARD  |  WEDNESDAY, JANUARY 14, 2015
    [Youtube] Vidyard Raises $18M from Bessemer Venture Partners and Other Investors to Fuel Video Marketing Industry
    With Vidyard, customers can add video to their websites in minutes, get real-time analytics, syndicate video to social networks and YouTube, create calls to action, optimize search engine hits, capture leads, and brand their player skins all from one place. The Play Button is the Most Compelling Call-to-Action on the Web. About Vidyard.
  • SAZBEAN  |  TUESDAY, JANUARY 13, 2015
    [Youtube] Rules for Creating an Engaging Corporate Video
    Websites, YouTube and Vimeo have made it economical and easy to have quality videos that carry important corporate messages. Everything Goes on YouTube. There are intangible perks to making sure that all of your video content ends up on YouTube. YouTube is owned by Google, the largest of the search engine aggregators.
  • EMAGINE B2B BLOG  |  TUESDAY, JANUARY 13, 2015
    [Youtube] Healthy Habits for the New Year: Part 1 – Exercise
    This usually takes the form of a workout DVD or one of the many HIIT workouts available from Fitness Blender on YouTube. 'Yes, my new years resolution revolves around health, original right? There is a reason why in a recent Gallup poll 52% of the 2,652 participants polled said that losing weight and exercising is a top concern for 2015.
  • HUBSPOT  |  TUESDAY, JANUARY 13, 2015
    [Youtube] 9 Essential Email Inbox Filters for Marketers
    Most folks get tons of notification emails from Twitter, Facebook, LinkedIn, YouTube, etc. 'Tragically, if you''re like me, we live in a world where your average daily email volume exceeds the grand total of all the handwritten letters you''ve ever received. What Is Proper Email Management? Not reading the vast number of unimportant messages.
  • FEARLESS COMPETITOR  |  TUESDAY, JANUARY 13, 2015
    [Youtube] Top 10 Guests on Marketing Made Simple TV
    While this list demonstrates my ability to book awesome guests, I really miss the show, but they all still live on YouTube, What do you think of this post? 'Marketing Made Simple TV is the show I created and hosted before I took my huge fall and was divorced and we had great guests on the show, which I want to share with you. https://www.
  • SOCIAL MEDIA B2B  |  TUESDAY, JANUARY 13, 2015
    [Youtube] Interview: How IBM Leads B2Bs in Instagram Engagement
    How does this compare to Vine or YouTube? 'As a follow-up to our list of top B2B Instagram accounts , I reached out to Katie Keating , Social Content & Engagement Strategist at IBM, to learn more about how this globally integrated technology and consulting company approaches a visual platform like Instagram. It’s an escape.
  • WEBBIQUITY  |  TUESDAY, JANUARY 13, 2015
    [Youtube] 19 More Outstanding Social Media Marketing Guides
    how to set up a Facebook page for lead generation  and methods for generating email leads through Facebook ), Twitter, LinkedIn, YouTube, Instagram, and Pinterest. 30+ Ways To Use YouTube Effectively by Small Business Trends. Image credit: KISSmetrics. What are the best and worst times to post updates? Thank goodness!).”
  • MARKETING ACTION  |  FRIDAY, JANUARY 9, 2015
    [Youtube] 17 Smart Ways B2B Marketers Can Use Pinterest
    You can embed YouTube or Vimeo videos on Pinterest. 'Pinterest is far more than a digital scrapbooking site. It’s visual content marketing made easy – and it’s big business for a lot of different types of companies. If you haven’t had time to build a presence on Pinterest, now’s the time to get started. Create a board of company infographics.
  • EMAGINE B2B BLOG  |  THURSDAY, JANUARY 8, 2015
    [Youtube] Social Media For B2B Explained
    Youtube. 'Many B2B marketers are still weary of the social media world. They may be hesitant to jump in because they simply don’t know the correct strategy to execute or they just don’t believe it will benefit their business. The Right Way to Use Social Media. The biggest misconception is the idea that you need to be on EVERY network.
  • VIDYARD  |  THURSDAY, JANUARY 8, 2015
    [Youtube] 6 Influencers, 8 Blogs, and 10 Books on Video Marketing You’d Be Cray Cray Not to Follow
    Sure, we’ve all been getting lost in that YouTube black hole for a number of years now, but it’s only quite recently that marketers have started to rein in this beast and take advantage of video’s potential. We love James on: his YouTube channel. 'Who doesn’t love a little “light reading” on a regular basis? You do! Jump on it!
  • HINGE MARKETING  |  WEDNESDAY, JANUARY 7, 2015
    [Youtube] Paid Advertising for Professional Services: How to Track Results and Measure ROI
    YouTube, Facebook, and Twitter each contain opportunities for targeting prospects as well. 'We often associate paid advertising with slick visuals and catchy copy, but even the most memorable ads aren’t worth the expenditure without a solid return on investment (ROI). Advertising Options Include Traditional and Online Channels.
  • FEARLESS COMPETITOR  |  WEDNESDAY, JANUARY 7, 2015
    [Youtube] What Do You Think of Find New Customers new video?
    which is no longer being done, but it’s still on YouTube. 'Jeff Ogden of Find New Customers recently worked with Bob Turel, the Presentation Coach to create a new video for Find New Customers, based on the great marketing slogan “ Marketing looks for Mr. Right. Sales looks for Mr. Right Nows.” Why video?
  • TRADESMEN INSIGHTS  |  WEDNESDAY, JANUARY 7, 2015
    [Youtube] New Years Resolution: Get back to the basics
    Incorporate video into the mix  - next to Google, YouTube is the most searched. 'It’s a new year, and before we start doing the same old thing, we should take a minute to make sure what we’re doing is getting us the results we want. Makes sense, doesn’t it? We do it in our personal lives this time of year.
  • MARKETING ACTION  |  WEDNESDAY, JANUARY 7, 2015
    [Youtube] 15 Ways Content Marketers Can Use Pinterest to Drive Traffic
    According to Shareaholic’s Q3 2014 Social Media Traffic Report , the pinning platform brought in more than three times the traffic of Twitter, StumbleUpon, Reddit, Google Plus, YouTube and LinkedIn combined. You can add YouTube or Vimeo videos to your Pinterest account as pins. Do you want traffic to your site? Add videos. It’s easy.
  • FATHOM  |  TUESDAY, JANUARY 6, 2015
    [Youtube] Using Social Media Analysis for a Competitive Advantage
    Measure the volume of online conversation—Facebook, Twitter, Google+, YouTube, blogs, forums, news, etc.—that 'You’re analyzing and measuring your own efforts on social media, but what about your competitors? Remember that you don’t know how your competition acquired those fans and followers. Engagement. Share of Voice. Target Audiences.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 6, 2015
    [Youtube] There Is No One Size Fits All B2B SEO Program
    Resources for Establishing Basic Technical SEO “Know-How” Google Webmaster Guidelines and YouTube Channel. 'It’s (fortunately) not a surprise that as the fourth quarter drew to an end, our team was (and still is) engaged in several discussions with prospects about SEO projects kicking off in the New Year. Preliminary SEO Analysis.
  • WINDMILL NETWORKING  |  TUESDAY, JANUARY 6, 2015
    [Youtube] Social Sales – Who or What is Managing Who?
    Craig Jamieson | Twitter | Facebook | Google+ | LinkedIn | YouTube | Social Sales – Who or What is Managing Who? 'A while back I wrote an article about some of the changes that we are presently seeing in buyer behavior … “Salespeople! Your Customer is Now Driving the Bus!” Jamieson contributes a monthly column on Social Selling.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 5, 2015
    [Youtube] Igniting Content: A Tale of Two Ads
    million times on the AT&T YouTube channel. The company seems to have tried to correct their recognition problem by super-imposing the AT&T logo on the YouTube version. Strangely, McDonalds has NOT posted their commercial on YouTube. million times on the AT&T YouTube channel. 'This is a tale of two ads.
  • MARKETING ACTION  |  MONDAY, JANUARY 5, 2015
    [Youtube] 87 New (Really) Marketing Automation Stats
    Top B2B platforms: LinkedIn (91%), Twitter (85%), Facebook (81%), YouTube (73%), Google+ (55%), and SlideShare (40%). Top B2C platforms:  Facebook (89%), Twitter (80%), YouTube (72%), LinkedIn (71%), Google+ (55%), and Pinterest (53%). 'This is a January 2015 update to the original April 2014 post. They’re getting old. It’s from 2009.
  • B2B MARKETING INSIDER  |  FRIDAY, JANUARY 2, 2015
    [Youtube] 56 Reasons Why Content Marketing Works
    The Claim: Social content builds brand engagement: YouTube. 50% of executives watch business-related YouTube videos at least once a week. 'By NewsCred Social Media Strategist Alexa Biale ( @ Alexa_Biale ). The following SlideShare will demonstrate the value of Content Marketing and how it can help build your business. Coull ). Coull ).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, DECEMBER 31, 2014
    [Youtube] Best blog posts of 2014
    How a small family business pulled off one of the biggest successes in YouTube History   – I just loved, loved, loved this inspiring story of my friend Stephen Cronk and his work to turn a tiny family business into an international brand. 'It’s fun and rewarding to look back at the body of work for the year. Be interesting.
  • HUBSPOT  |  TUESDAY, DECEMBER 30, 2014
    [Youtube] 7 Boring Big Brands That Used Humor to Amp Up Their Marketing
    million views on YouTube. So they took to good-old YouTube with their CEO as the main character to talk about why their blades are “f ing great.” Previous spokespeople for Wonderful Pistachios have included Gangnam Style’s PSY, Jersey Shore’s Snooki, and YouTube sensation Keyboard Cat. Well, it works. 1) Dollar Shave Club.
  • BIZNOLOGY  |  TUESDAY, DECEMBER 30, 2014
    [Youtube] Build your brand (for free)
    Bonus: I have new content for my YouTube Channel and Slideshare collection  every single time (and Slideshare is  LinkedIn and YouTube is  Google, right?). Do YouTube (for free). You want to treat your YouTube Channel like you would your blog. 'I have a modicum of online reputation with the people who matter to me.
  • MARKETING ACTION  |  MONDAY, DECEMBER 29, 2014
    [Youtube] Pinterest Crash Course: Get Up and Running In One Day
    It drives more referral traffic than YouTube, Google+, and LinkedIn combined. Yes, you can pin your YouTube videos as well. 'Still holding out on Pinterest? It may be time to reconsider. Pinterest is now more popular than Twitter, according to Pew Research. But you probably know all that already. Your timing is good, too. Media. Brand.
  • EMAGINE B2B BLOG  |  FRIDAY, DECEMBER 26, 2014
    [Youtube] SEO 2014 Re-Cap: Search Statistics You Should Know
    Youtube is the second largest search engine, bigger than Bing, Yahoo, Ask, and AOL combined ( News-Journal ). 'It’s been a great year for SEO, with a lot of changes and updates to be aware of, such as the most recent Panda and Penguin algorithm updates. Overall Search Behavior. 93% of website visits begin via a search engine ( Arek Estall ).
  • WINDMILL NETWORKING  |  FRIDAY, DECEMBER 26, 2014
    [Youtube] The 17 Best Social Media Conferences to Attend in 2015
    Neal Schaffer | Twitter | Facebook | Google+ | LinkedIn | YouTube | Pinterest | The 17 Best Social Media Conferences to Attend in 2015 by Neal Schaffer - Maximize Social Business. 'With so many social media conferences being organized for 2015, which are the “must-attend” events? Social Media Conferences
  • HINGE MARKETING  |  WEDNESDAY, DECEMBER 24, 2014
    [Youtube] Top 9 Professional Services Marketing Lessons Learned in 2014
    As shown in the chart above, LinkedIn was found to be the most effective social media channel for online lead generation for high growth firms when compared to Twitter, Facebook, and YouTube. For instance, Visible Experts at the highest level can have billing rates 13x higher than average professionals. Not so fast. On Twitter or LinkedIn?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, DECEMBER 24, 2014
    [Youtube] 10 Ways to Say “Thank You” on Twitter
    If someone has shared one of your YouTube videos, or has shared a post with some of your videos embedded in it, you can send them a link to your YouTube channel inviting that person to subscribe to your channel (or a direct YouTube channel subscription link): “Thank you @johndoe! Should have I been surprised? Now what?
  • HINGE MARKETING  |  TUESDAY, DECEMBER 23, 2014
    [Youtube] Professional Services SEO in 2015: 5 Facts Every CMO Should Know
    From there you can explore Twitter, Google+, YouTube, and the list goes on. 'As we look back on 2014, we can identify a multitude of changes that have taken place. Some met with joy, but most with a sense of confusion and fear of what is to come. Some subtle trends came into light. Indirectly, they effect everyone. You will waste your money.
  • MODERN B2B MARKETING  |  TUESDAY, DECEMBER 23, 2014
    [Youtube] What is One of the Most Important Contributors to Marketing Automation Success?
    If you’re looking for Marketo education check out this page , our community , or follow us on YouTube. But another important goal she should think about that doesn’t often get enough attention is educating the marketing team and others within the organization. What does education mean? Education strategy. Education plan.
  • HUBSPOT  |  MONDAY, DECEMBER 22, 2014
    [Youtube] The Making of a Viral Video: How One Dog Racked Up 1.6 Million Views on YouTube
    Here at HubSpot, we have our own YouTube "celebrity" of sorts: Jill Fratianne. The partner channel manager often creates YouTube videos of her two Great Danes (Luke Skywalker and Laya) that rack up tons of views and even a few placements on Animal Planet. Luke and Laya''s) YouTube fame. 'Ah, the great mystery of viral content.
  • HUBSPOT  |  MONDAY, DECEMBER 22, 2014
    [Youtube] 4 Awesome Social Media Campaigns of 2014
    The Project For Awesome is an online, non-profit fund raising drive organized by YouTube creators John and Hank Green on December 12-13. Fans of their YouTube community, affectionaly called Nerdfighters, are encouraged to submit videos advocating for their favorite charities at projectforawesome.com and donate money on indiegogo.com.
  • EMAGINE B2B BLOG  |  MONDAY, DECEMBER 22, 2014
    [Youtube] 30 Social Media Statistics To Wrap Up 2014
    YouTube. 100 hours of video is uploaded to YouTube per minute. YouTube had 153 million unique U.S. YouTube videos influence the purchasing decisions of 53% of all consumers in the U.S. 700 tweets per minute contain a YouTube link. 'What would the end of the year be without some resolutions and a wrap-up post?
  • FEARLESS COMPETITOR  |  MONDAY, DECEMBER 22, 2014
    [Youtube] Keynote Speaker with zero interest in your marketing conference
    Here is a great YouTube testimonial for Bob. 'Jeff Ogden of Find New Customers is an entertaining and fun keynote speaker who loves to get on stage and entertain your audience. get invitations to marketing conferences all the time, but I have one very simple rule: Hire me as your Keynote Speaker or I am not coming to your marketing event.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, DECEMBER 22, 2014
    [Youtube] Are you SURE you know where your customers are?
    “There’s this thing called YouTube,” he explained. There''s this thing called YouTube,” he explained. 'I am determined to learn how to fish for bass. It’s tricky. So I went to a local sporting goods store in search of advice. He taught me how to put them together in combinations that might just land a fish.
  • MARKETING ACTION  |  FRIDAY, DECEMBER 19, 2014
    [Youtube] Video Marketing Works for B2B, Too: Insights from the Software Benchmark Report
    However, many marketers are overcoming the hurdles as they discover that video can do more than build buzz and gain YouTube followers. 'Diving into video marketing can be a real challenge for many organizations. Inexpensive video production can make your brand look amateurish, but professional production can be extremely expensive.
  • VIDYARD  |  WEDNESDAY, DECEMBER 17, 2014
    [Youtube] A 10 Minute Recipe for Establishing Brand Tone of Voice
    Access to Youtube. Jump on to YouTube. 'Creating a consistent tone of voice across every single piece of marketing collateral produced by the vast writers of your marketing team can be tough. However, an inconsistent tone of voice is not only noticeable, but confusing to your content consumers. Video is no exception. It builds trust.
  • B2B MARKETING TRACTION  |  TUESDAY, DECEMBER 16, 2014
    [Youtube] Another Big Reason B2B Marketing Fails: Failure to Engage
    You can tell these stories on your website and in your sales presentations, and then you can also amplify them on social media platforms by sharing links on Twitter, Facebook, LinkedIn, YouTube and more. 'You have a business that sells to other businesses, so you plan to keep your marketing business-like. You have a great product or service.
  • WEBBIQUITY  |  TUESDAY, DECEMBER 16, 2014
    [Youtube] 23 Outstanding Social Media Marketing Guides
    It presents snapshots of a handful of successful B2B social media efforts, including use of YouTube, Facebook, and even Pinterest (who knew Constant Contact maintains 100+ Pinterest boards ?). Metrics to Measure YouTube Marketing by distilled. What trends and changes in social media do marketers need to stay on top of? do that for me?”
  • EARNEST ABOUT B2B  |  TUESDAY, DECEMBER 16, 2014
    [Youtube] Should your business be vlogging? Can it fit into your B2B marketing strategy?
    With over 3 million subscribers, he is undeniably influential over his teenage audience – and he is just one of the many self-made celebrity ‘Youtubers’. As a marketing channel, it is becoming increasingly impossible to compete with YouTube’s potential for influence. Have a look at some of the work we’ve done for YouTube here.
  • B2B MARKETING INSIDER  |  MONDAY, DECEMBER 15, 2014
    [Youtube] Guerilla Content: 30 Growth Hacks To Content Marketing Success On A Limited Budget
    “ Use Klout, Buzzsumo, Topsy, YouTube, Slideshare to identify “best of” lists like this , this or this. 'My journey into content marketing actually started in 2004 when I left The Nielsen Company after 9 years to work for a local firm. They hired me as their first VP of Marketing. My That didn’t work out so well.
  • HINGE MARKETING  |  MONDAY, DECEMBER 15, 2014
    [Youtube] It’s All About the Relationship: Andrew Sobel on Becoming a Visible Expert?
    Andrew also blogs, uses social media, creates YouTube videos, and is well known on the public speaking circuit. 'At Hinge we have been studying Visible Experts℠ , people who have attained high visibility and expertise in their industry, creating a personal brand that is recognizable industry-wide. ” On His Own.
  • EARNEST ABOUT B2B  |  MONDAY, DECEMBER 15, 2014
    [Youtube] This is the week that was: it's beginning to look a lot like Christmas
    Blog post of the week Earnest’s very own George ‘The Colonel’ Sanders penned an excellent wee note about his secret finger lickin’ recipe the rise of Youtube in the world of B2B. Businesses are waking up to the the myriad of advertising solutions that Youtube has to offer. Marketing call-to-arms of the week. Lovely stuff. Ok, good.
  • VIDYARD  |  MONDAY, DECEMBER 15, 2014
    [Youtube] How to Build an Effective B2B Video Series
    For example, you might use a dedicated video hub on your website or a specific YouTube channel/thread. 'Video series’ are a strategic way to add substance to your content calendar on an ongoing basis. They also – potentially more importantly – provide your audience a reason to keep coming back to your content. Smart choice!
  • VOICE-BASED MARKETING  |  FRIDAY, DECEMBER 12, 2014
    [Youtube] 6 Steps to Improving Your Visual Marketing, with Guy Kawasaki
    Get Creative With Video and Presentations Your video itself should be creative, of course, but Kawasaki recommends uploading the file directly to Facebook native rather than pasting in a link from YouTube. Kawasaki’s 1.4 Create or Curate Great Content It all starts with content. Yes, every time: on every post. Pick your poison.
  • EARNEST ABOUT B2B  |  FRIDAY, DECEMBER 12, 2014
    [Youtube] Internet video killed the TV star. The rise of YouTube for B2B advertising
    '“By the time you finish reading this sentence, users around the world will have uploaded another eight hours of video to YouTube.”. No longer the preserve of cats playing musical instruments , YouTube has become one of the most exciting and sensational media sharing websites in the world. Communities of millions and brand new stars.
  • MARKETING CRAFTMANSHIP  |  THURSDAY, DECEMBER 11, 2014
    [Youtube] The Real Price We All Pay for “Brand Journalism”
    We live in a world where our knowledge, perceptions and culture are shaped by Google searches, Facebook posts and YouTube videos, and where technology and economic forces have created the perfect Petri dish for commercial agendas to overwhelm the volume and attention given to objective editorial interests. And Edward R. Murrow is not pleased.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, DECEMBER 11, 2014
    [Youtube] Hard lessons agency customers need to learn about social media marketing
    While it’s true that it may cost nothing to set up a Facebook page, Twitter account or YouTube channel, the real price of social media is often mis-judged. While it’s true that it may cost nothing to set up a Facebook page, Twitter account or YouTube channel, the real price of social media is often mis-judged. So I did that. It’s free.
  • VIDYARD  |  THURSDAY, DECEMBER 11, 2014
    [Youtube] How to Use Video Content to Drive and Support Other Content Marketing Activities
    It takes its information-rich research to social media, using platforms like Facebook, Twitter, and YouTube to further broadcast its ideas through video across channels. 'I’m a sucker for a good story—you know, the kind that transports you, for a moment, from reality into a world of make-believe. These The answer is simple.
  • BLOG MY CALLS  |  WEDNESDAY, DECEMBER 10, 2014
    [Youtube] 18 Unexpected Formulas to Increase Website Conversions
    However, if you''re paying for a click on Pay Per Click, driving it to a landing page and that landing page has Facebook, and Twitter and YouTube on it, and you''re asking someone to do something like fill out a form or even buy something, you''re going to have a moment of pause and you''ll say, "Should I do this?" Isn''t it my website?
  • FATHOM  |  WEDNESDAY, DECEMBER 10, 2014
    [Youtube] The 9 Biggest Misconceptions About Video Production
    According to onehourpersecond.com , every second, one hour of video is uploaded to YouTube. 'Today, everyone has a smartphone. The video quality on these devices is stunning, and it grows every day. The The ability to quickly shoot, edit, and post a video is all possible on most modern smartphones. VVS – Vertical Video Syndrome. videos.
  • EMAGINE B2B BLOG  |  WEDNESDAY, DECEMBER 10, 2014
    [Youtube] Top 3 Marketing Metrics You Should Measure In Google Analytics [White Paper]
    And if you missed the Metrics Webinar when it was originally held, feel free to visit our YouTube Channel to view it in its entirety here 'When it comes to website metrics, there are few better free tools at a marketer’s disposal than Google Analytics (GA). As a follow-up to our popular, Which Website Metrics Really Matter?
  • B2B MARKETING UNPLUGGED  |  WEDNESDAY, DECEMBER 10, 2014
    [Youtube] A Mostly Good Holiday Read from Mitch Joel
    Joel reminds us that narrative is more important than shouting and that random acts of digital are just as bad as random acts of traditional marketing, though lately the pointlessness has migrated from bad email and adwords to YouTube hubris and silly apps:  “Brands have to get over themselves. Reboot Your Life. Back to the book.
  • B2B MARKETING INSIDER  |  WEDNESDAY, DECEMBER 10, 2014
    [Youtube] The 19 Best Content Marketing Blogs From 2014
    This video was just published last week and already has generated 28,000 shares on the site and more than 15 million views on YouTube. 'Yep that’s right! It’s roundup time. Time to list our favorite stuff from 2014 so we can reflect on what we learned, what we found interesting, and what we shared. Email subject line? Because.
  • MODERN B2B MARKETING  |  TUESDAY, DECEMBER 9, 2014
    [Youtube] The Next Era of Marketing: Hear from Seth Godin
    And so when they see YouTube or Twitter come along, they think “This is just like a magazine except the ads are free. 'Author: Sanjay Dholakia Welcome back… and for those that are new — welcome! What follows is a great dialogue we had with Seth Godin. He was hired by Yahoo! There were a few key takeaways for me: 1. And…here, here!
  • WINDMILL NETWORKING  |  TUESDAY, DECEMBER 9, 2014
    [Youtube] The Content Creation Manual for Marketers (Part One): Video
    Twitter | Facebook | LinkedIn | YouTube |. 'When it comes to content marketing, nothing seems to confuse marketing departments more than how to maximize their efforts when constructing content. Video content being highest on the list. Therefore, we are going […]. Author information. Justice Mitchell. Content Marketing
  • BIZNOLOGY  |  TUESDAY, DECEMBER 9, 2014
    [Youtube] Your competitors are doing SEO
    — when they could be spending that money with Google AdWords  (or Facebook, Bing, Twitter, Pinterest, YouTube , etc) on contextual online advertising? 'Building an enterprise website is a lot like building a cathedral: you need to start renovating before you’ve completed construction. Their competitors. It’s Like this post?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, DECEMBER 9, 2014
    [Youtube] How to make a living on Vine
    Totally, Vine had an impact like nothing else in the world, not like YouTube, not like Twitter, Instagram, or anything. Then of course there are opportunities on YouTube, which I do not consider as a social network, but mainstream entertainment. I’m going to start making YouTube content to the max! The tsunami of tweets?
  • HUBSPOT  |  MONDAY, DECEMBER 8, 2014
    [Youtube] The Evolution of Social Media Since 2004 [Infographic]
    Same goes for YouTube, which made video accessibility and shareability online as simple as can be. 'Can you believe it''s only been 10 years since Facebook was founded? Perhaps many of you feel like it was just yesterday when "friend" was just a noun and the phrase "pics or it didn''t happen" wasn''t a common quip. Social Media Daily
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, DECEMBER 8, 2014
    [Youtube] 7 Ideas to keep pace with the furious pace of social media change
    Here are the big ones: Facebook, LinkedIn, Twitter, Pinterest and YouTube. Here are the big ones: Facebook, LinkedIn, Twitter, Pinterest and YouTube. '“I give up,” she said. “I can’t keep up with all this social media change. I’m leaving the business.” Let’s be honest. Form a support group.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, DECEMBER 5, 2014
    [Youtube] 5 Ways to Create More Content Today
    These videos are great content assets because you can use them on YouTube, Vimeo and your website. 'Throw a rock and you’ll hit a marketer talking about content marketing ( please note that our Legal friends advise that you don’t try this at home ). The problem is, you will never have enough content. We want what we want. Now go!
  • HUBSPOT  |  FRIDAY, DECEMBER 5, 2014
    [Youtube] 12 Clever Ways to Use More Visuals on Social Media
    Upload the video to YouTube, add some music to it, and share away. People have been able to embed YouTube videos into Facebook posts for a long time. All of this made us wonder: Is it better to embed YouTube video or upload a video directly to Facebook? 1) Maximize Twitter''s Images. First, you can add an image to your tweets.
  • WINDMILL NETWORKING  |  THURSDAY, DECEMBER 4, 2014
    [Youtube] You’ve Connected on LinkedIn Now What?
    Craig Jamieson | Twitter | Facebook | Google+ | LinkedIn | YouTube | You’ve Connected on LinkedIn Now What? 'How many of us can honestly say that we even know, let alone have a relationship with, any more than a small fraction of our connections on LinkedIn? I’m ashamed to admit that I do not. We’re connected. What a waste.
  • MARKETING ACTION  |  THURSDAY, DECEMBER 4, 2014
    [Youtube] 20 Social Media Terms for Non-Digital Natives
    Well, she’s now got a YouTube channel and an audience of millions who hang on her every recommendation. 'Do you sometimes feel completely out of the loop when you’re in a meeting at work and your social media millennials start throwing out terms like “mentions” and “brandjacking?” When someone mentions “reach” do you think of toothbrushes?
  • BEYOND  |  THURSDAY, DECEMBER 4, 2014
    [Youtube] Why it’s time for online engagement metrics to grow up - Gangnam Style
    'YouTube has announced that it has revised its ''hit counter'' so it can continue to provide statistics that are already in the billions. But this is the clearest example yet that online measurement is still based in the last decade
  • VIDYARD  |  THURSDAY, DECEMBER 4, 2014
    [Youtube] The Optimal Length for B2B Videos Throughout the Funnel
    B2B videos on YouTube and Google with hits in the hundreds of thousands, or even millions, tend to be 90–120 seconds in length. According to Cisco, their B2B content caps out at 60-90 seconds on YouTube, but can go as long as 2-3 minutes on their homepage. What topic should it cover? How long should it be? Where should you promote it?
  • VIDYARD  |  WEDNESDAY, DECEMBER 3, 2014
    [Youtube] Vidyard Brings Video Engagement Tracking and Analytics to Act-On Marketing Automation Platform
    With Vidyard, customers can add video to their websites in minutes, get real-time analytics, syndicate video to social networks and YouTube, create calls to action, optimize search engine hits, capture leads, and brand their player skins all from one place. Speed up their sales cycles with insight on what content interests their prospects.
  • LEADERSHIP  |  TUESDAY, DECEMBER 2, 2014
    [Youtube] 10 Tips to Plan B2B Content Marketing and Maximize Lead Generation
    Based on what type of information and which industries buyers are researching on the company’s website, video remarketing ads on YouTube are used by IntelliResponse to drive those buyers back to the site. 'As we come close to wrapping up this year, much has been said and done (again) about the importance and usefulness of content marketing.
  • BIZNOLOGY  |  TUESDAY, DECEMBER 2, 2014
    [Youtube] What is Social Media Marketing?
    Some of the most influential people online live on YouTube, Twitter, Instagram, Vine, and—believe it or not—message boards, forums, email lists, and even community Listservs. 'For years, I struggled to explain to my mom what I do for a living. Now, I struggle to explain what I do for a living to my friends. development (is anyone listening?),
  • B2B MARKETING INSIDER  |  TUESDAY, DECEMBER 2, 2014
    [Youtube] Content Marketing Is A Strategic Solution To A Strategic Problem
    YouTube video of your advertising campaign is not content marketing. 'One of the biggest challenges I see today with content marketing is that it is largely a tactical solution to a tactical problem. Many so-called approaches to content marketing are merely just content. Or worse, they are campaigns. An e-book is not content marketing.
  • VIDYARD  |  TUESDAY, DECEMBER 2, 2014
    [Youtube] How to Use Video to Drive, Engage, and Qualify Leads
    YouTube Alone Is Not A Video Marketing Strategy. While having your content on YouTube is a great way to build a subscriber base, you run the risk of losing viewers to other people’s content. 500 years of YouTube video are watched every day on Facebook – think of where your prospects are spending their time!
  • HINGE MARKETING  |  MONDAY, DECEMBER 1, 2014
    [Youtube] Top 10 Marketing Techniques for Professional Services
    Other times, you might distribute recorded video on platforms like YouTube. 'How can professional services firms raise their reputation and visibility in the marketplace? The answers aren’t the same as they used to be. So what are the top techniques for professional services firms today? Defining Marketing Techniques. 8) LinkedIn.
  • WINDMILL NETWORKING  |  FRIDAY, NOVEMBER 28, 2014
    [Youtube] 10 Best Practices in Content Marketing Strategy Learned from #TsunaguJapan
    Neal Schaffer | Twitter | Facebook | Google+ | LinkedIn | YouTube | Pinterest | 10 Best Practices in Content Marketing Strategy Learned from #TsunaguJapan by Neal Schaffer - Maximize Social Business. 'This is a sponsored post written by me on behalf of Tsunagu Japan. All opinions are 100% mine. Content Marketing
  • VIDYARD  |  FRIDAY, NOVEMBER 28, 2014
    [Youtube] Oracle, Deltek, (and Vidyard!) Share How They’ve Used Video Analytics in Real Campaigns
    Just over a year ago, Deltek’s video marketing existed mainly on their YouTube channel. So … use that data! Aight? Oracle, Deltek, and even ourselves (yes us … we may have a little thing going with video data ) all know that there’s a lot to be learned from video analytics that can guide future marketing decisions. Campaign Overview. minutes.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 26, 2014
    [Youtube] How to Produce Flawless Audio Interviews With Industry Experts
    Instead, it would be much better to say, “I have an audience of 5,000 highly-engaged YouTube subscribers and 15,000 Twitter followers, and I’d be happy to promote your interview and your product to them.”. But just because interviews can be powerful doesn''t mean they always turn out that way. That''s where this article comes in.
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