• PWB MARKETING BLOG  |  FRIDAY, MAY 27, 2016
    [Youtube] Does Your Content Have Superpowers?
    B2B Marketing blogging Demand Generation Facebook LinkedIn Marketing social media Twitter YouTubeIn order to succeed, your content marketing needs superpowers. This post examines some of the content marketing your brand needs to succeed. Exceptional Audience Relevance. If it doesn’t, they’re on to the next thing. Powerful Stickiness. Sean-.
  • CONTENT STANDARD  |  FRIDAY, MAY 27, 2016
    [Youtube] Is “Sadvertising” an Effective Video Marketing Strategy?
    Click here to view the video on YouTube. If given a choice, I’ll always skip an ad versus sit through it. It took a battery commercial to change my mind—and bring me to tears. Duracell’s latest commercial hooked me within seconds, an impressive feat for a skippable video ad. Why is it so popular these days? Video Marketing
  • CONTENT STANDARD  |  FRIDAY, MAY 27, 2016
    [Youtube] Your Video Marketing Strategy Doesn’t Need a Big Budget—Here’s Why
    Facebook and YouTube both support live video streaming if you want to utilize a video space you’ve already established, or you can try to carve out a space on streaming dedicated platforms like Vine or Periscope. Does a successful video marketing strategy have to be pricey? Not necessarily. Clicks Are Tactics, But Story Is Strategy.
  • CONTENTLY  |  THURSDAY, MAY 26, 2016
    [Youtube] Why Improv Comedy Is the Next Big Marketing Trend
    million views on YouTube and propelled the campaign to a Shorty Awards nomination. There’s a buzz in the air as people cram into hard-backed chairs, murmuring and sipping from plastic cups. ” They ask the audience for a suggestion, and two performers step forward searching for their first idea. “What do you do?”
  • CONTENTLY  |  WEDNESDAY, MAY 25, 2016
    [Youtube] How Wattpad Became the Hottest New Influencer Marketing Platform
    million YouTube subscribers about a new way for them to contour their faces. When you think about what an influencer looks like, it’s easy to draw an image of Instagram stars with their white walls, succulents, and perfect outfits, lounging around listening to vinyl on a Monday afternoon. But what you really mean is a blogger. The draw.
  • FATHOM  |  WEDNESDAY, MAY 25, 2016
    [Youtube] Google Performance Summit Recap pt. 1 – Mobile is First Priority
    Prime examples of this include RLSA, Similar Audiences, Remarketing, Display, and YouTube advertising. When Google speaks, the marketing world listens. Yesterday was one of those moments–and Google had a lot to say. In case you happened to miss the news, Tuesday, May 24th was the Google Performance Summit. Blog Feed
  • BIZNOLOGY  |  TUESDAY, MAY 24, 2016
    [Youtube] Mindfulness is close to godliness
    Ever watch an ultramarathon on YouTube ? Digital Marketing 20th Century Fox 70th Golden Globe Awards App Store (iOS) Arizona Facebook Google The New York Times United States YouTubeBefore we start, I want to let you in on a little secret: every successful person you truly admire take naps. But it’s also plentiful. ” None of that.
  • VIDYARD  |  TUESDAY, MAY 24, 2016
    [Youtube] Stepping Up Your Facebook Retargeting with Video
    You’re already using video on your website and your YouTube channel, and maybe even as a great lead generation tool, too. Whether you’re using a Video Marketing Platform like Vidyard, or using YouTube annotations to build your calls-to-action, here’s how you can make this happen: 1. Seems easy, right? But that’s not all video can do!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 23, 2016
    [Youtube] A course correction for influence marketing measurement
    ” She gave the example of a woman she follows religiously who does demos on YouTube about applying make-up. Of course the same thing is happening on Periscope, YouTube and blogs. She gave the example of a woman she follows religiously who does demos on YouTube about applying make-up. That comment nails it. WHAAAAT?
  • B2B MARKETING INSIDER  |  MONDAY, MAY 23, 2016
    [Youtube] Making Money with Social Media – 6 Rules for Marketers
    Social Media Ads Facebook Income Money SMM Twitter YouTubeEveryone loves cats. On Facebook, they also love dogs, babies, horses, elephants, dolphins, and videos of different species loving one another. This is kind of the point of social media, except perhaps for LinkedIn.
  • JUNTA 42  |  SATURDAY, MAY 21, 2016
    [Youtube] This Week in Content Marketing: Advertising and Content Marketing Are Different?
    We also agree that YouTube’s move to offer streaming TV channels could make it a formidable competitor to Netflix and Amazon. The project, for which YouTube has already overhauled its technical architecture, is one of the online video giant’s biggest priorities and is slated to debut as soon as 2017. This week’s show. teens.
  • FATHOM  |  THURSDAY, MAY 19, 2016
    [Youtube] This Week in Publish or Perish: Money or Engagement? YouTube vs. Facebook Live
    In this week’s episode of Publish or Perish , podcast host Jeff Leo Herrmann discusses the pros and cons of using YouTube vs. Facebook Live for your video marketing efforts. Listen to the podcast above for the full details—or find an overview of the top 4 elements to consider when deciding between YouTube and Facebook Live below.
  • VIDYARD  |  WEDNESDAY, MAY 18, 2016
    [Youtube] Video Fails Sometimes: Some Old Advice to Achieve Marketing Success
    Having a channel on YouTube is a great start, but that’s all it is. product overview is kind of awkward if it’s viewed on YouTube, but if it’s embedded into your own product page, then it has incredible home field advantage. Real talk, not all marketers actually studied marketing. That book is indeed pretty dark stuff. Get the Guide.
  • HUBSPOT  |  WEDNESDAY, MAY 18, 2016
    [Youtube] 17 Inspiring Instagram Video Examples From Oreo, Spotify, BuzzFeed & More
    But on the 199th anniversary of National American Sign Language (ASL) Day, he broke his silence both on Instagram with the video below, and on YouTube with a longer video -- a great example of paring down a longer YouTube video to fit Instagram's platform. Instagram's come a long way since then, and it's blown Vine out of the water.
  • ACT-ON  |  WEDNESDAY, MAY 18, 2016
    [Youtube] 7 Things About Online Reviews Every B2B Business Needs to Know
    So he took it to YouTube. Ever wondered what people say about you behind your back? If it’s your business they’re talking about, this isn’t mere paranoia – your survival is at stake. Online reviews are read by anywhere from 67-97% of consumers, depending on which study you cite. But I don’t think that gets B2Bers off the hook. But they help!
  • ACT-ON  |  WEDNESDAY, MAY 18, 2016
    [Youtube] 7 Things About Online Reviews Every B2B Business Needs to Know
    So he took it to YouTube. Ever wondered what people say about you behind your back? If it’s your business they’re talking about, this isn’t mere paranoia – your survival is at stake. Online reviews are read by anywhere from 67-97% of consumers, depending on which study you cite. But I don’t think that gets B2Bers off the hook. But they help!
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MAY 17, 2016
    [Youtube] Preview: 20 Social Media Marketing Statistics from Upcoming Industry Report
    58% of markers want to improve YouTube knowledge. It is 2016 and we are still talking about social media marketing. Believe it or not, there are still companies that have not embraced social media as a means to improve marketing, customer service, lead generation and product development. They may come around in time.
  • BIZNOLOGY  |  TUESDAY, MAY 17, 2016
    [Youtube] Your team is the best content source for search
    While you make not care about it now, produce your recordings as well as you can with the best equipment you can afford (to rent) if only to have a viable sample when and if you should decide to extend your corporate storytelling to Vine, Insta, Periscope, Facebook Live, or even video uploads to YouTube, Facebook, and Google+. Admit it.
  • WEBBIQUITY  |  TUESDAY, MAY 17, 2016
    [Youtube] The 14 Best Content Planning and Research Tools
    Displays your Google search history across devices, including YouTube searches. With 93% of B2B marketers now using content marketing to build brand awareness and generate leads, success going forward will require producing higher-quality content —not just more of it. Best Content Planning Tools. 1) Trello. Google Review Count: 1,190,000.
  • BIZNOLOGY  |  MONDAY, MAY 16, 2016
    [Youtube] 10 secrets to research the best SEO keywords
    Take the queries and keywords you’ve come up with and plug them into not just Google, but others such as Bing, YouTube, DuckDuckGo, and others (who knew AskJeeves and Dogpile still exist?). SEO is a puzzle to some. Researching the best SEO keywords is an essential part of your online strategy, that is, if you want to be seen. Has Gone Before.
  • HINGE MARKETING  |  FRIDAY, MAY 13, 2016
    [Youtube] Top B2B Website Metrics to Monitor Using Google Analytics
    Other popular networks for B2B firms include Facebook, Google+, and YouTube. When it comes to evaluating the performance of a professional services firm’s website, most people tend to focus the majority of their attention towards one metric: overall traffic, or the number of visits to a website. Why is this metric important? Anything over 2.00
  • VIDYARD  |  THURSDAY, MAY 12, 2016
    [Youtube] Video Promotion: Secrets from Marketers Who’ve Done it Right [Infographic]
    Because we all know that publishing your video to YouTube, your website, or your blog is only the first step. Marketers are doing it all wrong. Somewhere in the heat of the content marketing revolution, we got the idea that the more content you produce, the more successful you’ll be. That’s why we actually need more promotion. Keep Learning.
  • ONALYTICA B2B  |  THURSDAY, MAY 12, 2016
    [Youtube] Virtual Reality 2016: Top 100 Influencers and Brands
    YouTube. Virtual reality is a computer-generated, immersive reality that provides a user with an artificial sensory experience. According to Statista, revenues from virtual reality products and software are expected to spike from just $90 million in 2014 to $5.2 In the coming months we will see how the new tech fares with public opinion.
  • CONTENT STANDARD  |  THURSDAY, MAY 12, 2016
    [Youtube] The Psychology Behind Why We Love Live Video
    For one, the company has to keep up with rivals like Snapchat, Periscope, and YouTube. YouTube, for example, live-streamed select performances at Coachella, a move Google dubbed a cure for festival FOMO. With live video, you never know what’s going to happen next. So why is Facebook betting so heavily on live videos?
  • CONTENTLY  |  WEDNESDAY, MAY 11, 2016
    [Youtube] How 3 Insurance Companies Took Content Marketing by Storm
    Beginning in January 2012, Hanley answered each question one at a time in a YouTube video that was three minutes or less. After posting each video to YouTube, he embedded it in a blog post on the company site with a bit of added context. “Insurance is not a high-interest category for someone aged 18 to 35. Oscar.
  • VIDYARD  |  WEDNESDAY, MAY 11, 2016
    [Youtube] From MQLs to ABM: Why We’ve Embraced Account-Based Marketing and What We’ve Learned
    Hello, my name is Tyler. [ Hi Tyler! ]. And I’m an Account-Based Marketer. It all started about 4 years ago when my marketing team discovered a new street drug known as MQL. It was a powerful drug with an addictive high and a fiery rush of adrenaline. could be heard throughout the office day and night. How could that be? As it turns out, we weren’t.
  • B2B MARKETING INSIDER  |  WEDNESDAY, MAY 11, 2016
    [Youtube] How To Diagnose Boring Content (And Then Spice It Up)
    blame the internet, with its wealth of cat gifs, Youtube, and instant access to everything you could ever want to know via search engines. We are now in a stage where the general population demands constant entertainment. And now we have your site, with visitors coming across it while roaming the internet. They might […].
  • KEO MARKETING  |  MONDAY, MAY 9, 2016
    [Youtube] How to Optimize Your Business YouTube Channel
    YouTube, Google’s video platform, attracts more than 800 million unique visitors each month. If you’ve already invested in creating a YouTube channel for your business, Brafton offers an infographic that shows 10 ways businesses can optimize their video marketing efforts. Thumbnails: Thumbnails can increase search engine clicks.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MAY 9, 2016
    [Youtube] 8 Common Ways Most Content Marketers Fail
    The blog lives on a website, videos live on YouTube, and white papers have to be downloaded as PDFs. Marketers are pretty resourceful. Many of us create amazing campaigns and pieces of content, sometimes even with limited resources. But fear not! All of these mistakes have simple fixes. 1. Great! You’re Presenting Content in Silos (vs.
  • CONTENTLY  |  FRIDAY, MAY 6, 2016
    [Youtube] ‘Man, Jared Goff Loves Brands,’ and 4 Other Stories You Should Read
    Adweek: After 11 Years in Digital Video, YouTube Wants to Take on TV-Sized Budgets. Here’s what you missed while you celebrated Cinco de Mayo with a taco bowl… The New York Times: Inner Peace? The Dalai Lama Made a Website for That. Selected by Ann Fabens-Lassen, communications manager. Now the Dali Lama is getting into the act.
  • VIDYARD  |  FRIDAY, MAY 6, 2016
    [Youtube] Video Marketing How-To: 8 Fast Tips for Testing Your Video Before Publishing
    Test your Calls-to-Action or YouTube annotations to make sure they link to the right place. Hello, and welcome to another episode of Video Marketing How-To! This week we want to really quickly run through eight tips for testing your video before sharing it with the world. For big campaigns, run your video past a few other people on your team.
  • VIDYARD  |  THURSDAY, MAY 5, 2016
    [Youtube] Aragon Research Names Vidyard ‘Hot Vendor’ in Enterprise Video
    With Vidyard, customers can add video to their websites in minutes, get real-time analytics, syndicate video to social networks and YouTube, create calls to action, optimize search engine hits, capture leads, and brand their player skins all from one place. While this is a new capability, we expect it to become more sophisticated over time.”
  • LEAD LIAISON  |  THURSDAY, MAY 5, 2016
    [Youtube] Video Marketing: Your Key to Converting More Visitors
    YouTube might be the first place to come to mind for hosting your videos. With Wistia as the hosting service, you can benefit from lead conversion tools and analytics—tools that are not available with Vimeo or YouTube. All marketers know about email marketing, direct mail, etc. Ask us too! We’ve done video marketing on a budget.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MAY 5, 2016
    [Youtube] Snapchat engagement and other myths
    To earn my sustained attention, you are going to have to provide content that is through the roof entertaining, every day … Just like Facebook, YouTube and every other saturated channel. Click here if you can’t see this video to view on YouTube: Snapchat engagement. But is that true? OK, I see you with a clown nose.
  • CONTENTLY  |  WEDNESDAY, MAY 4, 2016
    [Youtube] How Facebook’s Latest Move Could Lead to Live-Streaming Revenue
    And though there’s no hard evidence, traffic to external referral links for clips from YouTube and other video platforms seemed to  drop off  as soon as Facebook introduced its own native video player. Facebook Live launched to spectacular hype. The system led to massive engagement. Big numbers! Everyone was impressed. percent.
  • CONTENTLY  |  MONDAY, MAY 2, 2016
    [Youtube] Best Branded Content of April: The VR Wave is Here
    Digiday noticed that someone uploaded a video to YouTube of this blissful meatball-throwing experience, and this video description captures the overall sentiment of the Steam commenters, who are leaving hilarious yet loving reviews on  the app’s page. The biggest highlight was HTC Vive. For 15 minutes, I was in heaven. Photo via GE.
  • FATHOM  |  MONDAY, MAY 2, 2016
    [Youtube] Video is Killing the Written Content Star
    YouTube has over a billion users–almost a third of all people on the Internet–and every day, people watch hundreds of millions of hours of YouTube videos and generate billions of views. YouTube. Growth in watch time on YouTube has accelerated and is up at least 50% year over year for three years straight. YouTube.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 2, 2016
    [Youtube] When all the hard work on social media … just doesn’t work
    created 146 blog posts, produced and hosted over a hundred Ray2Go and RayBunch YouTube Shows. You can view past Ray2Go shows on my YouTube Channel or the audio podcast on  Soundcloud. I’ve known Ray Hiltz for nearly five years. ” First time I met Ray, with Nancy Locke. And, it didn’t work. Here is Ray and his story.
  • JUNTA 42  |  SATURDAY, APRIL 30, 2016
    [Youtube] This Week in Content Marketing: The Future of Television Advertising Is Native
    We then turn our attention to new research from Google that “proves” advertisers should spend a lot more on YouTube ads, and we praise NBC’s decision to incorporate sponsored content into its popular Saturday Night Live TV show. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. His solution?
  • CONTENT STANDARD  |  FRIDAY, APRIL 29, 2016
    [Youtube] Why Facebook’s Future Is Brighter Than All of Social Media’s
    Why have these promising platforms failed, while competitors like Facebook, Instagram, and YouTube prevailed? When the world opened its arms to social media, early platforms like Facebook, Twitter, and LinkedIn quickly shot to the top of the industry. At the core, social media has always been about connections made between individuals.
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 29, 2016
    [Youtube] Financial Advisors Need to Get Personal or It’ll Cost Them
    Buyers and investors expect the same level of personalization they would get from Amazon, YouTube, or other retail companies. This is the same strategy YouTube uses when suggesting videos you may be interested in, or Amazon uses to suggest products you might want to consider. Impact to Marketers. Segmentation. Scoring.
  • ACT-ON  |  FRIDAY, APRIL 29, 2016
    [Youtube] An A to Z of Content Marketing Best Practices
    And then there’s YouTube, owned by Google. It’s YouTube. There’s a lot to know about content marketing. You’ve got the content creation part, the social media part, the SEO. The audience growth, the influencers… Sometimes it seems like it just goes on and on. That’s a good thing and a bad thing. The bad part? Audience. Call to Action.
  • READYPULSE  |  THURSDAY, APRIL 28, 2016
    [Youtube] What is Social Influencer Marketing & Why Do You Need It?
    Platforms like Instagram and YouTube have led to the rise of a new generation of influencers and marketers are loving it. The recent explosive growth of influencer marketing will cause any brand or marketer to question what this new concept means for business. Defining Social Influencer Marketing. Those days are over — way over. Conclusion.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, APRIL 28, 2016
    [Youtube] Pulling our pants down: Personal branding with Chris Brogan
    Here’s Chris: If you can’t see this video in your stream, you can view it here on YouTube: Personal branding with Chris Brogan. lesson in the remarkable marketing power of reciprocity Three YouTube stars share their intimate personal branding lessons. Why personal branding means being more like “a king.”
  • HALEY MARKETING  |  THURSDAY, APRIL 28, 2016
    [Youtube] An Unedited and Unfiltered Open Letter to the Staffing Industry on Social Media
    If you are truly in business to help put honest, qualified people to work.then platforms like Facebook, Twitter, LinkedIn, Instagram, Google+, YouTube, Snapchat are where you should establish your voice. Giving people a glimpse of something that they could truly otherwise only imagine. Most importantly, I’ve seen the staffing industry shift.
  • BIZNOLOGY  |  WEDNESDAY, APRIL 27, 2016
    [Youtube] Debunking myths around sales videos for business
    Content Marketing Social Media Marketing Webinars Business business video production Content marketing lead generation marketing myths online video production Robert Weiss Sales sales conversions sales videos social media tips video marketing video production video tips videos viral videos YouTubeWhat makes up the cost of a video .
  • HUBSPOT  |  WEDNESDAY, APRIL 27, 2016
    [Youtube] 10 of the Best Brands on Snapchat Right Now (And Why They're So Great)
    They've actually done an awesome job of using their platform to showcase their geeky personality and to encourage interest in science -- something they've done well on other social media networks like Instagram and YouTube. It used to be that Snapchat was seen as a platform geared mostly toward teens and pre-teens. Username: @sourpatchsnaps.
  • PUREB2B  |  TUESDAY, APRIL 26, 2016
    [Youtube] A Complete Guide to Social Media-Based Lead Generation for IT and Software Companies
    Lead Generation on YouTube. About 77 percent of small businesses have used YouTube for marketing purposes. Here are some fantastic ways to tap into the power of video traffic using YouTube: Create a YouTube Channel. Creating a YouTube channel will help you organize what you publish and help users find your content.
  • BIZNOLOGY  |  TUESDAY, APRIL 26, 2016
    [Youtube] Launching your social campaign with guns blazing!
    YouTube : /chrisabraham 3.5k Comment on Youtube Video. Like Youtube Video. Influencer Marketing Internet Marketing Social Media Marketing Aaron Amazon American Bar Association Facebook Google instagram linkedin social media twitter YouTubeTiming’s of the essence so go go go go go go go! Twitter : @chrisabraham : 51.5k
  • ACT-ON  |  TUESDAY, APRIL 26, 2016
    [Youtube] How Major Brands Are Winning Through Episodic Content
    The show is split into six episodes, distributed across multiple channels – a microsite, Facebook, and a custom YouTube channel. Marketers are told that they must start thinking and acting like publishers – and to their credit, many of them are. Why Episodic Content? Episodic content is already capturing the attention of your target market.
  • KAPOST  |  MONDAY, APRIL 25, 2016
    [Youtube] Why Is Social Media Marketing So Popular?
    Video entertainment (YouTube). Let’s play a game. Think of your life 10 years ago. Think of your life now. Now, think of five things that you have today that you didn’t have 10 years ago. Here are a few: Online grocery ordering and delivery. Wearable, smart heart-rate trackers. Portable computers lighter than a bowling ball.
  • JUNTA 42  |  MONDAY, APRIL 25, 2016
    [Youtube] The Seductive Power of the Dark Side [Rented Land]
    It is likely that YouTube and even Facebook didn’t know their future direction would include squashing organic requested (opted-in) content as they evolved their business models. As recently as two years ago, he clearly stated that “if you’re going to build something, don’t build on land someone else already owns. Rent is skyrocketing. Noise.
  • CHIEFMARTECH  |  SUNDAY, APRIL 24, 2016
    [Youtube] Did Morgan Stanley just kill the single-vendor marketing suite?
    Or managing video advertising on YouTube? A friend forwarded me a report, titled “Software Is Eating the CMO Suite,” that was shared by Morgan Stanley at the Ascendant Network event for digital marketers in New York earlier this month. The most striking piece of data in the report, at least to me, was the chart above.
  • HUBSPOT  |  SATURDAY, APRIL 23, 2016
    [Youtube] The Ultimate Ad Dimension Cheat Sheet for Facebook, Twitter, LinkedIn & Other Social Networks [Infographic]
    To ensure you know the correct image dimensions for advertising on Facebook, Twitter, LinkedIn, and YouTube, the folks at Dot Com Infoway created the infographic below. This post originally appeared on HubSpot's Agency Post. To read more content like this, subscribe to Agency Post. People remember what they see more than what they read.
  • CONTENTLY  |  FRIDAY, APRIL 22, 2016
    [Youtube] Period Piece: How Feminist Brands Are Using Storytelling to Upend Age-Old Taboos
    To market her service to a wider audience, Bloom partnered with larger feminine brands to deliver three- to five-minute YouTube videos. Miki and Radha Agrawal didn’t plan on disrupting the feminine hygiene industry when they entered a three-legged race. All they wanted to do was win. She had her period. WE TRIED, THOUGH.” alone.
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 22, 2016
    [Youtube] 4 Ways to Make Your Video Content More Measurable
    For example, this humorous explainer video by Poo Pourri has received more than 36 million views on YouTube alone, and helped grow their Facebook fan base by 70% and doubled their Twitter following, according to Social Media Today. That’s And yet, many marketers still struggle to quantify and measure its ROI. Attract . Engage . Convert.
  • CONTENTLY  |  THURSDAY, APRIL 21, 2016
    [Youtube] OMG: You Won’t Believe What BuzzFeed Is Doing to Advertising
    Then the Internet presented a couple more wrinkles, like display ads, pop-ups, and YouTube pre-rolls. At BuzzFeed, even the data scientists are masters of memes. So we went to see them. While every other publisher just sees shares in buckets (100 Facebook, 50 Twitter, 30 LinkedIn, etc.), That model will be the same in the U.K. Buzzkill?
  • READYPULSE  |  THURSDAY, APRIL 21, 2016
    [Youtube] 11 Ways Influencer Marketing Can Increase Your Brand’s Audience
    From someone telling their friends and family members about a brand on Facebook to a YouTube personality with a large following sharing product reviews, influencer marketing is both prevalent and pertinent in today’s market. Some influencers who have large followings, such as bloggers or YouTube stars, can be paid to talk about your brand.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, APRIL 21, 2016
    [Youtube] Highlights from my #SMMW keynote speech
    In fact over the last three years , 98 percent of all marketing dollars have gone to just seven platforms — Facebook, Twitter, YouTube, Google+, Instagram, LinkedIn and Pinterest. This week I had the honor of giving the closing keynote address at Social Media Marketing World , the biggest social media marketing gathering in the world.
  • CONTENTLY  |  WEDNESDAY, APRIL 20, 2016
    [Youtube] Under the Influence
    Rather than paying expensive celebrities to reach a broad audience, brands can team with niche bloggers, Instagram stars, and YouTubers to market their products. For another example, take this YouTube video from the popular influencer couple Tiff & Case that was sponsored by Nissan. ” and “I’m going to Disneyland!”
  • HINGE MARKETING  |  WEDNESDAY, APRIL 20, 2016
    [Youtube] Changes in the Professional Services Marketing Mix: Traditional vs. Online Marketing
    Set up social media channels for content distribution: Twitter, LinkedIn, YouTube, etc. Kotler’s crystal ball predictions were not too far off. In his book, Kotler on Marketing , Kotler describes the 4 Ps of traditional marketing mix: Product (service), Price, Place, and Promotion. Key Trends Influencing the Mix. The New Marketing Mix.
  • VIDYARD  |  TUESDAY, APRIL 19, 2016
    [Youtube] Vidyard Named Finalist for 2016 Marketo Revvie Awards
    With Vidyard, customers can add video to their websites in minutes, get real-time analytics, syndicate video to social networks and YouTube, create calls to action, optimize search engine hits, capture leads, and brand their player skins all from one place. Learn more about it here. About Vidyard. About Marketo Revvie Awards. Media Contact.
  • CONTENTLY  |  FRIDAY, APRIL 15, 2016
    [Youtube] 4 Virtual Reality Rules for Brands
    The target audience won’t be the billions of people who visit Facebook or Youtube—at least,  not yet. 3. Will virtual reality  replace TV  in 10 years? Will headsets  make iPhones obsolete ? Will all brands have to make all their content VR to stay relevant? But here’s the reality: It’s too early to tell.
  • LEAD LIAISON  |  FRIDAY, APRIL 15, 2016
    [Youtube] Mid-Market Marketing Automation Software Leader Announces Integration with Wistia for Video Marketing
    Prior to this, we used YouTube and had no insight into who was watching our content. Integration Creates Opportunities for Mid-Sized Companies to Leverage Video Marketing with Visitor Tracking and Marketing Automation Software for More Sales Intelligence and Higher Website Conversion Rates. Wista works with ProspectVision™. About Wistia.
  • ACT-ON  |  FRIDAY, APRIL 15, 2016
    [Youtube] User-Generated Content: Why It’s Driving 28 Percent Higher Engagement
    With social media platforms — such as Twitter, YouTube, and LinkedIn — you can reach an expanded audience that you might not otherwise. Warren Buffet famously said, “It takes 20 years to build a reputation and five minutes to ruin it.” Marketers know that word of mouth is incredibly powerful. This is the power of user-generated content.
  • CONTENT STANDARD  |  WEDNESDAY, APRIL 13, 2016
    [Youtube] Why Investigative Journalism Should Be Part of Your Content Strategy
    Click here to view the video on YouTube. The recent Oscar-winning film, Spotlight , raised an important question. And a fresh new question arises: Could it become part of a brand content strategy? There isn’t much money in traditional media—and where there is revenue to be made, it’s evidently not in investigative journalism.
  • JUNTA 42  |  WEDNESDAY, APRIL 13, 2016
    [Youtube] Why Inbound Marketing Should Take a Back Seat to Current Customers
    As  David Meerman Scott writes in the foreword for Inbound Marketing (by HubSpot founders Brian Halligan and Dharmesh Shah) , “Inbound marketing is about getting found online, through search engines and on sites like Facebook and YouTube and Twitter …. Click to enlarge. Let’s discuss. What is inbound marketing? Click To Tweet.
  • HINGE MARKETING  |  TUESDAY, APRIL 12, 2016
    [Youtube] What Is the Cost of Video Production for the Web?
    Think YouTube. In the past, professional-grade video has been an expensive proposition. Shooting, editing and production required specialized equipment and expertise. Now, you have many more options, from low-cost do-it-yourself video blogs to polished corporate overviews. How Much Will it Cost? and “How?” no longer come up very often. 
  • WEBBIQUITY  |  TUESDAY, APRIL 12, 2016
    [Youtube] Content Marketing Strategy? Think Like A Reporter
    For video content, will it be on YouTube, Vimeo, Facebook, your blog, or all of the above? Although 93% of B2B companies are doing content marketing, less than half view themselves as successful with it. So—creating a content marketing strategy is vital. Another promising approach is to think like a journalist. The Reporter’s Questions.
  • VIDYARD  |  MONDAY, APRIL 11, 2016
    [Youtube] A Marketer’s Guide to Advertising on Facebook and Instagram with Video
    The downside to Facebook video is its metrics, which still lag significantly behind those of YouTube ads. When advertising to today’s audiences, the first step is to analyze how viewers are digesting content. Facebook Video Advertising. Facebook videos now get more reach than any other post on the network. Autoplay. Content Tone. Targeting.
  • HUBSPOT  |  MONDAY, APRIL 11, 2016
    [Youtube] Learn to Code: 16 Handy Resources to Get Started
    Founder Salman Khan got the idea for the academy after creating and sharing tutorials on YouTube. 3) Treehouse. Bill Gates was able to get into programming at an early age because the prep school he attended gave students access to a GE mainframe computer. Mark Zuckerberg, meanwhile, had a private programming tutor growing up. Let's dive in.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, APRIL 11, 2016
    [Youtube] 15 Amazing ways social media is changing the world
    The study provided examples where people in developing countries are receiving a valuable education primarily through YouTube videos. 3. The study provided examples where people in developing countries are receiving a valuable education primarily through YouTube videos. 3. What’s really going on is far more incredible.
  • VIDYARD  |  FRIDAY, APRIL 8, 2016
    [Youtube] 8 Non-Work Related Exercises to Strengthen Your Marketing Muscles
    Not only commercials but YouTube is a great place to get some video marketing inspiration. Yay, now you have a good reason to spend hours aimlessly watching YouTube videos!) Marketing is one of those jobs that you can’t do while sleeping. Well, you might be able to, but your results probably won’t be as good.) Follow industry blogs.
  • SNAPAPP  |  THURSDAY, APRIL 7, 2016
    [Youtube] 47 Tools and Resources to Build a Ridiculously Powerful Content Marketing Stack
    Outside of YouTube, more B2B-focused video marketing resources include the following: 26. It’s hard to deny the advantages to having a solid marketing technology stack to enhance your content campaigns. Below you’ll find a list of 47 different platforms, tools, and resources to consider for your marketing technology stack. Trello.
  • ACT-ON  |  WEDNESDAY, APRIL 6, 2016
    [Youtube] 8 Killer Tips for Harnessing the Power of SlideShare
    Business owners are receiving 500 percent more traffic from SlideShare than from Facebook, Twitter, YouTube, or LinkedIn. For example, you can insert YouTube videos. Savvy marketers have called SlideShare the “sleeping giant.” But while this content distribution platform is giant , it’s no longer sleeping. The first step: research.
  • WEBBIQUITY  |  TUESDAY, APRIL 5, 2016
    [Youtube] Want to Create Awesome Content? Try These Seven Tools!
    If you don’t like the suggestion of the day, you can play your own YouTube mix in rainy mood. Guest post by Linda Craig. Bloggers, website owners, marketers, and article writers have one main concern on their minds: how can they create more content in a shorter period of time? It’s not only about quantity, though. ContentIdeator. Rainy Mood.
  • ACTIVEDEMAND  |  TUESDAY, APRIL 5, 2016
    [Youtube] Automated Personalization and the “Zero Moment of Truth”
    Think A LOT about video – do you think it’s any coincidence that YouTube is the second-most popular search bar on the Internet? Automated Personalization and the “Zero Moment of Truth” Google coined the phrase “Zero Moment of Truth” five years ago in an attempt to describe the moment someone decides he or she wants or needs something.
  • CEROS  |  TUESDAY, APRIL 5, 2016
    [Youtube] The Psychology of Nostalgia and Content Creation
    The video has also garnered over 5 million views on YouTube and a bunch of publicity for their new car. This post, The Psychology of Nostalgia and Content Creation , written by Meg Cannistra , appeared first on Ceros Blog - Interactive Content Marketing & Design Tips. Happy reading! Focus on Universalities. Create an Authentic Narrative.
  • MODERN B2B MARKETING  |  MONDAY, APRIL 4, 2016
    [Youtube] 6 Engagement Marketing Lessons from Successful Video Bloggers
    Think about it: while YouTube isn’t the only video sharing platform available, it’s arguably one of the most popular, and according to YouTube’s statistics , the channel  has over a billion users –almost a third of all people on the Internet–and  reaches more 18 to 34-year-olds than any cable network in the U.S. .
  • CONTENT STANDARD  |  SATURDAY, APRIL 2, 2016
    [Youtube] 3 Social Media Messenger Apps You Need to Know in 2016
    This shouldn’t sound too foreign (no pun intended) to you, though: Click here to view the video on YouTube. The infamous “unread” notification: If you’re like me and keep your unread messages at bay, the appearance of a new one generates a certain level of excitement. You bet. We See You, WeChat. Kick it with Kik.
  • CONTENT STANDARD  |  FRIDAY, APRIL 1, 2016
    [Youtube] What a 60-Second Instagram Video Length Means for Enterprise Marketers
    Ideally, I think you will see companies using platforms such as Instagram and Twitter to drive traffic to long-form content that is being hosted independently on their website, Youtube, Vimeo or Facebook—gaining interest and then rewarding it. This means you often don’t see the posts you might care about the most. billion by 2017.
  • ACT-ON  |  THURSDAY, MARCH 31, 2016
    [Youtube] Political Social Media Outreach: What B2B Marketers Can Learn
    For example YouTube , Facebook , and Twitter have recently made donation channels available to better assist with donor acquisition and stewardship. It would all unfold in a matter of hours – what started as a well-intentioned idea quickly turned into chaos, followed by the swift intervention of online activists. It was Kony 2012.
  • VISUALLY  |  WEDNESDAY, MARCH 30, 2016
    [Youtube] The Ultimate Checklist for Managing Content Marketing Freelancers
    Now that more brands and companies are writing blogs, creating YouTube channels, and becoming content publishers, there’s a higher demand for content and limited time to produce it. Go a step further and you can pinpoint key issues that crop up and drive marketers crazy. Set realistic deadlines. Be transparent about what content you need.
  • VISUALLY  |  WEDNESDAY, MARCH 30, 2016
    [Youtube] The Ultimate Checklist for Managing Content Marketing Freelancers
    Now that more brands and companies are writing blogs, creating YouTube channels, and becoming content publishers, there’s a higher demand for content and limited time to produce it. Go a step further and you can pinpoint key issues that crop up and drive marketers crazy. Set realistic deadlines. Be transparent about what content you need.
  • CONTENT STANDARD  |  WEDNESDAY, MARCH 30, 2016
    [Youtube] How to Deliver Harmonic Experiences in the Third Wave of Enterprise Disruption
    Click here to view the video on YouTube. I attended my second Adobe Summit in Las Vegas last week. The event brought together more than 10,000 digital professionals from across the world to learn about “experience”—what Adobe is calling the third wave of enterprise disruption. The second wave hit the front-end of the office.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 30, 2016
    [Youtube] Livestreaming: Twitch, Hitbox, and the massive opportunity in eSports
    Hitbox is a gaming community only, but Twitch is branching out to include creative activities such as painting, writing, and sculpting, and channels like YouTube’s live stream will accept any content. Using a service called Restream , players can push their content to Twitch, Hitbox, and even YouTube simultaneously.
  • HALEY MARKETING  |  WEDNESDAY, MARCH 30, 2016
    [Youtube] [Video] What is Social Pro by Haley Marketing Group?
    Each quarter, we’ll create an animated YouTube video based on your most successful blogs. Video Transcript. Social media marketing is more than resharing content from other sources. Over the past 12 months, our team has been working to create a truly exceptional social media marketing service specifically for the staffing industry.
  • BIZIBLE  |  TUESDAY, MARCH 29, 2016
    [Youtube] Ultimate List of 22 Account-Based Marketing Tactics
    When an individual from a target company is signed into their Google account, AdWords will serve them search ads, gmail ads, and/or youtube ads, resulting in hyper-targeted ad touches. 9. How do you do account-based marketing? If you’ve been looking for a long list of ABM strategies, you’ve found it. Personalize sales enablement content.
  • READYPULSE  |  TUESDAY, MARCH 29, 2016
    [Youtube] How GoPro is Winning with UGC Marketing
    When you watch the widely-distributed, user-created videos on GoPro’s YouTube channel— GoPro has 3.2 million subscribers and one of YouTube’s most popular channels— you’re certainly not watching a commercial or even listening to a friend recommend a product. GoPro Inspiration. No wonder the economics of UGC make sense.
  • HUBSPOT  |  MONDAY, MARCH 28, 2016
    [Youtube] Where to Learn Excel: The 10 Best Resources on the Internet
    Web Analytics Data Expert Annie Cushing created a blog called Annielytics, which includes both a website and a YouTube channel. But don't let the punny name fool you: Cushings' YouTube channel is chock full of really good, specific, and in-depth web analytics tips. Fair enough. Price: Free. Price: Free. Price: Free. Price: Free.
  • HUBSPOT  |  FRIDAY, MARCH 25, 2016
    [Youtube] 16 of the Best Motivational Speeches of All Time
    Considering the YouTube video of Steve Jobs' 2005 Stanford commencement speech has 24 million views (not counting the 10 million+ additional views from duplicate uploads), it's likely that you've seen this one already. Let's face reality: It's hard, if not impossible, to feel motivated all the time. nice little brain vacation. In J.K. Moving.
  • BIZNOLOGY  |  THURSDAY, MARCH 24, 2016
    [Youtube] Digital casualties: analog talent and foraging behavior
    If you can’t find it in Google, Facebook, Twitter, YouTube, or SnapChat, it didn’t happen. This is the fourth and final post on “digital casualties.” ” Check out the first three posts here , here , and here. Digital just happens to be the flavor of the moment – or of this decade. Like this post?
  • VIDYARD  |  THURSDAY, MARCH 24, 2016
    [Youtube] Vidyard Hires Tech Veteran, Former Hootsuite Exec Steve Johnson as President, COO
    With Vidyard, customers can add video to their websites in minutes, get real-time analytics, syndicate video to social networks and YouTube, create calls to action, optimize search engine hits, capture leads, and brand their player skins all from one place. Many simply dedicated an intern to manage the various channels and push out content.
  • VIDYARD  |  WEDNESDAY, MARCH 23, 2016
    [Youtube] Tina Fey on a Roid Rage in American Express’ New Video
    Another video within the same series is a perfect way to move a YouTube viewer along your content journey; it’s not too much of an ask, but it doesn’t leave them hanging, either. This is true for any distribution location: YouTube, your website, social, etc. just seals the deal! Storytelling before Selling. People love stories.
  • JUNTA 42  |  WEDNESDAY, MARCH 23, 2016
    [Youtube] Technology Marketers Hold Steady With Content Marketing [Exclusive Research]
    Effectiveness of the three primary social media channels they use (LinkedIn, Twitter, and YouTube) has increased. Technology marketers are an interesting group. They report the highest adoption rate of content marketing among all groups of marketers we survey: 95%. They operate in an industry where buying cycles often are long. Why is this?
  • WRITTENT  |  WEDNESDAY, MARCH 23, 2016
    [Youtube] 107+ Blog Post Ideas for a Rocket Start
    YouTube has become so popular that it’s a world of its own. Getting traffic to a video you’ve posted to YouTube is an excellent way to drive traffic to your website. With this ultimate list of ideas, you’ll never run out of things to write about. Use our list to get some inspiration, and get writing! Blog Post Ideas by Post Type. 1.
  • VIDYARD  |  TUESDAY, MARCH 22, 2016
    [Youtube] Video ads: Facebook or YouTube?
    For the last decade, the social option has lived almost exclusively in the land of YouTube, but since last year, Facebook has officially become a player in the video field. November 2015 marked the first month where more videos were uploaded to Facebook than posts containing links to YouTube. The post Video ads: Facebook or YouTube?
  • VIDYARD  |  TUESDAY, MARCH 22, 2016
    [Youtube] Vidyard Brings Viewer Engagement Analytics and Personalized Video to Adobe Marketing Cloud Users
    With Vidyard, customers can add video to their websites in minutes, get real-time analytics, syndicate video to social networks and YouTube, create calls to action, optimize search engine hits, capture leads, and brand their player skins all from one place. About Adobe Marketing Cloud. About Vidyard. Media Contact: Brad Hem. Press Releases
  • BIZNOLOGY  |  TUESDAY, MARCH 22, 2016
    [Youtube] Take your bloggers and social media influencers to lunch
    Like their Pages, follow their Board, subscribe to their YouTube. Influencer Marketing AOL Blog Blogger (service) Bungee jumping Button Character encodings in HTML Charlie Chaplin Content management system Design Facebook Force friends Google instagram linkedin pinterest social media Tumblr twitter YouTubeBut pick up the tab.
  • HINGE MARKETING  |  FRIDAY, MARCH 18, 2016
    [Youtube] Why You Shouldn’t Miss Out on Video Content Marketing
    The simple fact that YouTube is now second only to Google (its parent company) for online searches should be reason enough to start up the video camera. YouTube is still the go-to site for video. Videos can be posted on YouTube and shared as you would other blog content. Have you jumped on the video content bandwagon yet?
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