• ACT-ON  |  THURSDAY, JUNE 30, 2016
    [Youtube] Why Video Is the Future of Content Marketing
    The ROI of this marketing activity is also easier to track since it “lives in confined players” (such as YouTube) and, as a result, travels differently through social media than other types of content marketing assets. The company’s videos have captured an audience of approximately 4 million subscribers on YouTube. Key Takeaways.
    [Youtube] ReadyPulse Named Winner of Red Herring’s Top 100 North America Award
    Red Herring editors were among the first to recognize that companies such as Facebook, Twitter, Google, Yahoo, Skype, Salesforce.com, YouTube, Palo Alto Networks and eBay would change the way we live and work. “In 2016, selecting the top achievers was extremely difficult,” said Alex Vieux, publisher and CEO of Red Herring. SAN CARLOS, Calif.–ReadyPulse,
    [Youtube] 8 Great LinkedIn Groups for B2B Marketers
    This LinkedIn group provides support and guidance for the platform and can be used in conjunction with the Analytics Help Center and YouTube channel. It is no secret that LinkedIn is a valuable social media platform for B2B marketers. eMarketing Association Network. Inbound Marketers – For Marketing Professionals. Google Analytics.
    [Youtube] Will a Co-Marketing Partnership Help Your Brand Strategy?
    Click here to view the video on YouTube. Back in 1998, in a small middle school just beyond the outskirts of Philadelphia, a small civil war was being waged during after-school basketball games. On the one side of the field, dedicated parents stood behind folding tables selling school-sanctioned refreshments. What Does Co-Marketing Look Like?
  • BIZIBLE  |  TUESDAY, JUNE 28, 2016
    [Youtube] How We Created Our First B2B Virtual Reality Video Case Study
    Then on your phone, open this link to our VR case study on Youtube , and click the Cardboard icon, which looks like this: You’ll be prompted to place your camera in the Cardboard viewer and then watch away. It also has the benefit of being YouTube 360 ready. We love creating new things. Why A VR Video Case Study? Conclusion.
  • CONTENTLY  |  MONDAY, JUNE 27, 2016
    [Youtube] JetBlue’s Documentary Will Make You Rethink Work Culture
    ” To date, the video has been viewed more than 100,000 times on YouTube. One of the hardest parts of content marketing is creating work that resonates with a wide audience and stays true to your brand. We were the only ones who could really tell this story among our set.” The U.K.’s We wanted it to be a commentary.”
  • FATHOM  |  MONDAY, JUNE 27, 2016
    [Youtube] How Accessibility Is Revolutionizing Influencer Marketing
    While YouTube is often considered the platform with the highest concentration of influencers, the list of possible platforms for influencers to build a personal brand is growing every day. The celebrity endorsement is a marketing classic. We’ve grown up with it, we see it on TV, on billboards, in magazines, and more. It’s just…different.
  • VIDYARD  |  MONDAY, JUNE 27, 2016
    [Youtube] Legal Rights in Your Video Soundtrack — 5 Questions to Ask Yourself
    The term royalty-free means that you (the content creator) won’t have to pay out royalties every time the video plays on YouTube or even broadcast TV. YouTube account receives a strike. (3 and you’re out.). My goal is to help clarify and perhaps simplify an area of video production that is riddled with confusion and misinformation.
  • CONTENTLY  |  MONDAY, JUNE 27, 2016
    [Youtube] Is Video the Future of Small Business Marketing?
    With almost 100 million views combined on Facebook and YouTube , “This Unicorn Changed the Way I Poop” helped put Squatty Potty—which makes a toilet stool to help you take care of business—on the map. The report also found that small business marketers are 64 percent more likely to post videos on Facebook than YouTube.
    [Youtube] Top 10 Advantages of Online Marketing for Professional Services
    Perhaps your blog post uses a YouTube video to illustrate a key point. Online marketing is growing in popularity – and importance. For a sign of the times, just look at the explosive growth of LinkedIn. As of May 2014, LinkedIn boasted over 300 million members, compared to 32 million in 2009. Defining Online Marketing. Figure 1. Figure 2.
    [Youtube] Which Video Content Channels Should Your Brand Invest In?
    Amazon is launching its own take on YouTube. Facebook, Twitter, and YouTube are beefing up their video features. Gone are the days when YouTube reigned supreme. If the ploy works and the content gains traction, Spotify could find itself peeling off users from rival services Apple Music and YouTube. Live or prerecorded?
  • HUBSPOT  |  FRIDAY, JUNE 24, 2016
    [Youtube] We Just Announced 100+ INBOUND 2016 Sessions: Here Are the Top Picks For Every Kind of Marketer
    For example, a YouTube video becomes a podcast, becomes a blog post, becomes a graphic, becomes a syndicated post. Every fall, we gather thousands of marketers and salespeople in Boston for our annual INBOUND event -- it’s where the inbound movement gathers to connect, get inspired, and learn. See something that strikes your fancy? Stunts.
  • KAPOST  |  FRIDAY, JUNE 24, 2016
    [Youtube] Why Video Should Play a Vital Role in Your Content Marketing Strategy
    Platforms like YouTube, Vidyard, and Wistia have transformed this medium into something that any business in any industry can—and should—capitalize on. The company produces and posts stop-motion videos and webisodes across its YouTube, Facebook, Vine, and Instagram accounts, and users can sort them based on LEGO themes. million words.
    [Youtube] How Content Increased the Effectiveness of Our B2B Enterprise Marketing by 3x
    For example, we learned that email newsletters drive more traffic than other owned channels, SlideShare and YouTube are great for B2B content, and that we need weekly governance calls with employees from each country to solve any immediate problems that pop up. Based on my experience, the answer is yes. Starting the journey. B2B ROI Europe
    [Youtube] Will Facebook’s $50 Million Gamble Pay Off?
    In 2011, YouTube paid more than $100 million to celebrities, social influencers, and media companies to create 100 exclusive channels on the video platform. More than a year ago, Facebook announced that it was working with “select partners” on a revenue sharing model similar to YouTube, which takes a 45 percent cut.
  • VIDYARD  |  THURSDAY, JUNE 23, 2016
    [Youtube] The Attention Economy: Why Marketers Are Killing, Not Capturing, Attention
    There are a wealth of attention demands that didn’t previously exist: advertisers want your attention before you watch the next video on YouTube ; your friends want your attention on SnapChat, Facebook, and text; and your colleagues and every marketer out there want your attention in your inbox. Scarcity is everywhere. So what do we do?
  • ACT-ON  |  THURSDAY, JUNE 23, 2016
    [Youtube] How to Get Results from YouTube Ads (Hint: It’s Not Advertising)
    Most YouTube ads do not deliver a measurable ROI for advertisers. This is because most of the pre-roll ads (YouTube calls them “in-stream ads”) we see on YouTube are geared only towards raising brand awareness – they’re designed to get reach and attention, but not conversion. Want to see Act-On in action?
    [Youtube] Cannes 2016: Creative Effectiveness entries still show lack of ROI
    Or the number of YouTube views? Opentopic blog >> campaignasia.com What makes a campaign truly effective? The number of awards? Celebrity endorsements? Yes, it was very tough to be neutral while reviewing. Marketing ROI Cmo marketing roi
    [Youtube] How to implement a Video 1st content marketing strategy that drives action
    Then, starting in 2005 (pretty much since YouTube made its mark on society), we started to watch videos at an ever increasing rate.  Content Marketing Digital Technology Brightcove Cisco Content marketing Content strategy video 1st video first video marketing YouTubeWhy a Video First content marketing strategy makes sense.
    [Youtube] OfferUp offers an addictive new app for eCommerce
    Recent Forrester findings show that 88% of the average user’s time is spent in just five apps: Facebook, YouTube, Instagram, Gmail, and Facebook Messenger. Where do your customers hang out online or on mobile? Snapchat? Facebook Messenger? What about … OfferUp? Whaaaat? You haven’t heard of OfferUp? Here’s why.
  • CONTENTLY  |  TUESDAY, JUNE 21, 2016
    [Youtube] How Jaguar Land Rover Uses Luxury Content to Connect With Consumers
    With Jaguar Land Rover focusing heavily on video, YouTube, naturally, is a key channel. While both “Arctic Journey” and “#TheAudition” live on YouTube, Land Rover uses other social channels to promote the content. Among luxury brands, few do that better than Jaguar Land Rover.
  • BIZNOLOGY  |  TUESDAY, JUNE 21, 2016
    [Youtube] Earned media influencer marketing demands your awesome
    If you have widgets to hand out to bloggers, YouTubers , Instagrammers, and top Vine, SnapChat , and Periscope rockstars , but you’d better be ready for some serious noes. Don’t pitch a Supercar YouTuber with a used Honda Civic off of your used car lot, in other words. That’s cool. It is like sales. Well, you can.
    [Youtube] B2B Content Marketing and the End of the Company Blog
    The rest arrives via Facebook native video and images (27 percent and 4 percent), YouTube (14 percent), Snapchat (21 percent), and “other distributed platforms,” Re/code reports. The days of the company blog on the company website may be slowly coming to an end. Underlying Trends. Content discovery isn’t like it used to be.
    [Youtube] Microsoft buys LinkedIn: the largest martech acquisition in history?
    These include social media giants such as Facebook, Instagram, and LinkedIn, but also sites like Amazon, Google Search, Skype, and YouTube. Since Facebook, LinkedIn, Google Search, YouTube, etc. Last week, Microsoft announced that it was acquiring LinkedIn for a whopping $26.2 billion. Are the above points too indirect? Actually, yes.
    [Youtube] Why Creative Marketing Strategies Deserve to be Gamified
    YouTube has since modernized this concept, allowing video creators to drop in “annotations” clickable by the viewer for how they’d like the clip to play out. A few weeks ago I relistened to a standup bit by comedian Dara Ó Briain , who reveals an awesome approach to creative marketing while ranting about video games.
    [Youtube] My Brief, Absurd Stint Blogging for a Giant Tech Brand
    As a person nearing a half-century in years, I definitely needed YouTube assistance. Last year, I came across an unassuming job posting for a brand journalist. The position called for working remotely and would focus on growing traffic “through remarkable content.” ” Why not? thought. I can do just about anything remotely.
    [Youtube] Is Anyone Leading Lead Management?
    Social Media Department – blog, Twitter, Facebook, LinkedIn, iTunes, YouTube and Pinterest, to name just a few. Sales Lead Management is a complicated process. It needs a leader to pull all of the competing interests and people together to work as a team. Sales lead management is a tough subject to truly get your arms around. Content Agency.
  • VIDYARD  |  WEDNESDAY, JUNE 15, 2016
    [Youtube] Vidyard Engage Extends the Power of Video to B2B Sales, Support and Customer Success
    Vidyard Engage makes it easy to send videos natively from Gmail and Outlook and understand the digital body language of viewers. With Vidyard Engage, customer facing teams can now access, record and send video content directly from Gmail and Microsoft Outlook as easily as attaching a PDF to an email. Pricing & Availability. About Vidyard.
  • CEROS  |  WEDNESDAY, JUNE 15, 2016
    [Youtube] Hand Drawing in Digital Publishing
    The video has almost 70,000 hits on YouTube to date, and it’s been shared widely across social networks as well. This post, Hand Drawing in Digital Publishing , written by Nick Perez , appeared first on Ceros Blog - Interactive Content Marketing & Design Tips. Happy reading! The world is well into the digital age of everything.
  • JUNTA 42  |  WEDNESDAY, JUNE 15, 2016
    [Youtube] 9 Actions Content Marketers Need to Do Right Now
    How about your YouTube videos? As I write this I just finished a keynote presentation at a transportation and logistics conference. Depending on my schedule and timing, sometimes I just run in, do the speech, and run out. More often than not for my posts on CMI, I usually take one big idea and break it down into something actionable.
  • VIDYARD  |  WEDNESDAY, JUNE 15, 2016
    [Youtube] Introducing Vidyard Engage: Extend the Power of Video Across the Entire B2B Business
    Here again, Vidyard Engage puts marketing’s latest and greatest videos at the fingertips of customer facing teams – right in the systems they are already using today to engage with customers and prospects, like Gmail and Microsoft Outlook.  No need to post videos to YouTube or send viewers to special sites. Who Wins with Engage? Sign Up Now!
  • BIZNOLOGY  |  TUESDAY, JUNE 14, 2016
    [Youtube] Influencer marketing tools of the trade
    We’re off to the races! Dan Krueger and I just launched a new influencer marketing campaign on behalf of the best pure, extra virgin, raw cold pressed, and alkaline coconut oil, Skinny Coconut Oil. Check, check, check, check, and check! OK, now on to tools. always come back to BaseCamp. My clients know it. And it only takes a single complaint.
    [Youtube] How the Information Age Has Forever Changed Marketers’ Lives
    Click here to view the video on YouTube. For marketers, the information age—and the technology supporting it—is like an office chair: After you’ve sat in it for while, you start to forget it’s holding you up. became a marketer a year out of college and got in the door with my love for writing and storytelling.
  • ACT-ON  |  TUESDAY, JUNE 14, 2016
    [Youtube] 5 Ways B2B Marketers Can Learn to Love Facebook
    In fact, it beat even mighty YouTube all the way back in 2014 for video posts. Are you holding back on Facebook marketing just because you’re in B2B? It’s really only for B2C people, right? Or just for keeping up with friends. That’s a belief I held for a while. posted automated updates to it about once a day. Um … maybe not. Facebook Live.
    [Youtube] chiefmartecTV: From cave paintings to the Personalized Mona Lisa
    You can watch the replay of the show on YouTube : You can tune in live for our second episode on Tuesday, July 12 at 4pm Eastern —  subscribe on the chiefmartecTV page to receive the Blab URL. David writes the terrific Customer Experience Matrix blog and is also on the board of advisors for the MarTech conference series. chiefmartecTV
  • PUREB2B  |  SUNDAY, JUNE 12, 2016
    [Youtube] Differences Between Demand Generation and Lead Generation
    The best examples of demand generation activities are blogs, whitepapers, YouTube or Facebook videos, and a company booth at a trade event. “Demand generation is the process of creating and/or boosting awareness of a particular company or product with the intention of increasing leads. – Tyler L. Lead Generation. Final Note.
  • OPENTOPIC  |  FRIDAY, JUNE 10, 2016
    [Youtube] Amazon vs. YouTube: Why the content creator is the ultimate winner
    Opentopic blog >> recode.net Netflix is competing with Amazon who is competing with YouTube who is competing with Facebook who is competing with Amazon, but not Netflix? Marketing Technology Cmo undefined
    [Youtube] B2B Marketing to Millennials
    YouTube. Succinct product videos on YouTube can catch their attention and direct them to your website to download white papers and case studies.  It is also possible to perform a live video on YouTube. Census Bureau. Millennials, whom we define as those ages 18-34, now number 75.4 million, surpassing the 74.9 Step Two. Content.
    [Youtube] Tools Marketers Need For Cross Channel Marketing Attribution
    Social influencers and content creators, many of whom first distinguished themselves by making and distributing content on a single platform (Instagram influencers, YouTube creators and Vine aficionados), are benefitting from platform proliferation. Friday Five time — five curated recent articles on a specific topic.
    [Youtube] Chewbacca Mom Is Just the Beginning
    Before, Facebook was a space to post clips from YouTube and other video services. Now, external clips from YouTube and elsewhere are “ freebooted ” onto Facebook’s native video player, which has all but neutralized the effectiveness of referral links. In the past, Facebook posts rarely went viral.
  • VIDYARD  |  THURSDAY, JUNE 9, 2016
    [Youtube] Forrester Weighs in on the Top Video Platforms for Marketing and Sales
    Believe it or not, posting videos on YouTube isn’t a video strategy. Even Forrester Research Analyst, Nick Barber, said so in his latest report, Online Video Platforms for Sales and Marketing : If you think “doing video” means having a YouTube channel, then you need to up your game. And no, this isn’t just a B2C thing. Get the Report.
    [Youtube] Will Video Series Be the Next Big Instagram Marketing Opportunity?
    Click here to view the video on YouTube. Instead of heading to Netflix for the latest series, users soon might seek must-see video on an unusual platform: Instagram. If the experiment works, it’s a sign serial videos could become an Instagram marketing trend. The Nat Geo Experiment. Video content is driving engagement.
  • CEROS  |  WEDNESDAY, JUNE 8, 2016
    [Youtube] Can You Quantify the ROI of Great Storytelling?
    million times on YouTube and more than 11 million times from Nike’s official Facebook pages. This post, Can You Quantify the ROI of Great Storytelling? written by Justin Lafferty , appeared first on Ceros Blog - Interactive Content Marketing & Design Tips. Happy reading! We’ve reached an enlightened age in content marketing. Absolutely.
    [Youtube] Brand Newsrooms Descend Upon Euro 2016
    Content will be published on YouTube , Snapchat , Twitter , Facebook and Instagram , as well as its owned digital properties, and distributed throughout the company for PR and social teams to use across global markets. If the biggest show on Earth this year is the Summer Olympics, then UEFA Euro 2016  runs a close second. Take Adidas.
    [Youtube] Video Marketing How-To: Measuring Your Video Success
    Last but not least, is looking at the click-through rates on your Calls-to-Action or YouTube annotations. Typically YouTube annotations have a point five to one percent click through rate, but yours may vary. Hello, and welcome to another episode of Video Marketing How-To! Let’s dive in! That should be your end goal. Have a good one!
    [Youtube] 5 Ways to Expand Lead Nurturing Beyond the Inbox
    Google AdWords Customer Match – similar to the custom audience programs offered by the big social networks, Google also allows advertisers to upload a list of email addresses and then reach those precise contacts via ads on Search, Gmail or YouTube. That’s not because email is going away any time soon.
    [Youtube] Surefire Social introduces SurePulse “webmaster tools”
    Surefire Social is about to offer an all-in-one social media, search, reputation, review, analytics tool in the form of  SurePulse , now in beta. I get to play with a lot of cool tools in my work doing social media and SEO audits and reporting. Seriously: easy-to-use. Seriously: all-in-one. DMV Marketing Gods & Goddesses. It was quite a crew.
  • VISUALLY  |  TUESDAY, JUNE 7, 2016
    [Youtube] Cut Through The Clutter (and earn more shares)
    Every  60 seconds 300 hours of new video is uploaded to YouTube, Instagram users like 1,736,111 photos, Pinterest users pin 9,722 images, 1,041,666 Vines are uploaded, and 284,722 snaps are shared. This mountain of content will only grow as 77% of B2C brands and 76% of B2B brands say they plan to produce even more content in 2016. ” 3.
  • CONTENTLY  |  MONDAY, JUNE 6, 2016
    [Youtube] 3 Beer Brands Brewing Great Social Media Campaigns
    That stream was saved to YouTube for those who missed it on Periscope and Twitter, and was promoted on the New Belgium blog. Every Tuesday, the two-person social media team at Colorado-based New Belgium Brewing Company sits down to review last week’s social media analytics and determine what to put on the calendar for the week to come.
  • FATHOM  |  MONDAY, JUNE 6, 2016
    [Youtube] The Changing Role of Marketing Attribution in Determining ROI
    So a portion of them may be driven to conversion via blogs, but another portion may be more interested in your YouTube channel. Marketing attribution is one of the most  significant opportunities to come out of modern digital marketing. Wikipedia. Many marketers, as well as those that they report to, are enamored with the idea of ROI. Right?
  • NUSPARK  |  SATURDAY, JUNE 4, 2016
    [Youtube] Popup Strategies: Popup Types and When to Use Them
    When they click on the blog post, instead of seeing the content about widget-making regulation compliance, they see my popup which might look something like this… Here the entry popup is playing a similar role as the ads YouTube places in front of a popular video. The evidence is in. While they are annoying, popups work. Entry Popups.
  • JUNTA 42  |  SATURDAY, JUNE 4, 2016
    [Youtube] This Week in Content Marketing: Content Marketing Now Scientifically Proven
    Rants and raves include a historic meeting between Pope Frances and leading YouTube stars, and a partnership between programmatic ad data providers that appears to be missing an important element. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. Evergreen content. This week’s show.
  • CONTENTLY  |  FRIDAY, JUNE 3, 2016
    [Youtube] How Axe Found Its (Marketing) Magic
    For once in your life, it’s worth it to read the YouTube comments. In addition to over 10 million YouTube views and positive comments, publications both inside and outside of advertising circles praised the ad. For any male who went to high school in the 2000s, Axe body spray was an inescapable part of life.
  • CONTENTLY  |  FRIDAY, JUNE 3, 2016
    [Youtube] How Axe Found Its (Marketing) Magic
    For once in your life, it’s worth it to read the YouTube comments. In addition to over 10 million YouTube views and positive comments, publications both inside and outside of advertising circles praised the ad. For any male who went to high school in the 2000s, Axe body spray was an inescapable part of life.
    [Youtube] 5 Tips for Creating Shareable LinkedIn Posts
    Include YouTube videos. While Facebook has taken steps to discourage people from posting YouTube videos (or videos from any third-party platform) on its network, LinkedIn still plays nice with YouTube clips in newsfeeds. Publishing a post on LinkedIn is easy. Effectively putting money behind it can be hard. Go behind the scenes.
  • VIDYARD  |  THURSDAY, JUNE 2, 2016
    [Youtube] Change The Channel: Why Your Videos Need a New Home
    In the beginning, there was YouTube. That said, while YouTube wasn’t the first site to feature video on the internet, it did change the way video existed online. But what happens now, a mere 11 years later, when YouTube has over one billion users, and well over one billion videos? YouTube would just be holding them back.
  • ACT-ON  |  THURSDAY, JUNE 2, 2016
    [Youtube] When, Why and How to Gate Content Along the Customer Journey
    Twenty years later, and after the explosion of content megacarriers such as BuzzFeed, Facebook, YouTube, and many of our own company websites, his prediction is eerily prescient. They are watching a YouTube video and maybe clicking a link from there. In early 1996, Bill Gates wrote an essay entitled Content is King.
    [Youtube] The Best Branded Content of May: Is Snapchat the New MVP of Advertising?
    Mountain Dew set up a VR station at the JR Motorsports Fan Day over Memorial Day weekend in addition to connecting with fans through Samsung’s Milk VR library, YouTube 360, and Facebook 360. This past month, I’ve received more sponsored content from friends than I ever could have imagined. Taco Bell: Taco Filter. Via Adland.tv.
    [Youtube] The Best Branded Content of May
    Mountain Dew set up a VR station at the JR Motorsports Fan Day over Memorial Day weekend in addition to connecting with fans through Samsung’s Milk VR library, YouTube 360, and Facebook 360. This past month, I’ve received more sponsored content from friends than I ever could have imagined. Taco Bell: Taco Filter. Via Adland.tv.
    [Youtube] Create a Winning Influencer Marketing Program – 9 Questions Marketers Must Answer
    What’s different now is the rise, prevalence and scale of numerous social platforms like Facebook, Instagram, Twitter, Vine, YouTube and Snapchat. In the last year, influencer marketing has become a necessity for any consumer-facing brand. Most brands have used social influencers in one way or another. Who are your influencers? Social Buzz.
    [Youtube] How to Write Good Instagram Captions: 8 Tips for Perfecting Your Copy
    That's why optimized Instagram profiles update that URL frequently to point to their latest blog content, YouTube videos, products, or offers -- and then refer to that link in their Instagram captions. At the end of the day, Instagram is all about the visuals. The caption of your post is where you can give a voice to that visual content.
    [Youtube] How do you make your content the signal instead of the noise?
    Content distribution Content Ignition Strategy Content Marketing Podcasts social media The Marketing Companion Traditional media and advertising YouTube and video content ignition content marketing marketing companion podcastsIt’s a difficult proposition and getting harder all the time. You are not going to miss this are you?
    [Youtube] Why “rich content” is central to your social media strategy
    blogging Content Marketing Podcasts Slideshare presentations Social Media best practices Social Media Strategy visual communication Writing best practices YouTube and video content marketing evergreen rich content social media best practices social media strategyBut first, I need to tell a story. lesson in rich content. Twitter? LinkedIn?
    [Youtube] Does Your Content Have Superpowers?
    B2B Marketing blogging Demand Generation Facebook LinkedIn Marketing social media Twitter YouTubeIn order to succeed, your content marketing needs superpowers. This post examines some of the content marketing your brand needs to succeed. Exceptional Audience Relevance. If it doesn’t, they’re on to the next thing. Powerful Stickiness. Sean-.
    [Youtube] Is “Sadvertising” an Effective Video Marketing Strategy?
    Click here to view the video on YouTube. If given a choice, I’ll always skip an ad versus sit through it. It took a battery commercial to change my mind—and bring me to tears. Duracell’s latest commercial hooked me within seconds, an impressive feat for a skippable video ad. Why is it so popular these days? Video Marketing
    [Youtube] Your Video Marketing Strategy Doesn’t Need a Big Budget—Here’s Why
    Facebook and YouTube both support live video streaming if you want to utilize a video space you’ve already established, or you can try to carve out a space on streaming dedicated platforms like Vine or Periscope. Does a successful video marketing strategy have to be pricey? Not necessarily. Clicks Are Tactics, But Story Is Strategy.
  • CONTENTLY  |  THURSDAY, MAY 26, 2016
    [Youtube] Why Improv Comedy Is the Next Big Marketing Trend
    million views on YouTube and propelled the campaign to a Shorty Awards nomination. There’s a buzz in the air as people cram into hard-backed chairs, murmuring and sipping from plastic cups. ” They ask the audience for a suggestion, and two performers step forward searching for their first idea. “What do you do?”
    [Youtube] How Wattpad Became the Hottest New Influencer Marketing Platform
    million YouTube subscribers about a new way for them to contour their faces. When you think about what an influencer looks like, it’s easy to draw an image of Instagram stars with their white walls, succulents, and perfect outfits, lounging around listening to vinyl on a Monday afternoon. But what you really mean is a blogger. The draw.
  • FATHOM  |  WEDNESDAY, MAY 25, 2016
    [Youtube] Google Performance Summit Recap pt. 1 – Mobile is First Priority
    Prime examples of this include RLSA, Similar Audiences, Remarketing, Display, and YouTube advertising. When Google speaks, the marketing world listens. Yesterday was one of those moments–and Google had a lot to say. In case you happened to miss the news, Tuesday, May 24th was the Google Performance Summit. Blog Feed
  • VISUALLY  |  WEDNESDAY, MAY 25, 2016
    [Youtube] How To Map Content To Your Conversion Funnel
    Unilever launched the YouTube channel  All Things Hair , an online space where “women could get relevant answers to their hair-care queries through high-quality video content.” ” The channel features popular YouTube beauty bloggers who contribute tutorials, styling tips, hair care advice, and inspiration.
  • BIZNOLOGY  |  TUESDAY, MAY 24, 2016
    [Youtube] Mindfulness is close to godliness
    Ever watch an ultramarathon on YouTube ? Digital Marketing 20th Century Fox 70th Golden Globe Awards App Store (iOS) Arizona Facebook Google The New York Times United States YouTubeBefore we start, I want to let you in on a little secret: every successful person you truly admire take naps. But it’s also plentiful. ” None of that.
  • VIDYARD  |  TUESDAY, MAY 24, 2016
    [Youtube] Stepping Up Your Facebook Retargeting with Video
    You’re already using video on your website and your YouTube channel, and maybe even as a great lead generation tool, too. Whether you’re using a Video Marketing Platform like Vidyard, or using YouTube annotations to build your calls-to-action, here’s how you can make this happen: 1. Seems easy, right? But that’s not all video can do!
    [Youtube] A course correction for influence marketing measurement
    ” She gave the example of a woman she follows religiously who does demos on YouTube about applying make-up. Of course the same thing is happening on Periscope, YouTube and blogs. She gave the example of a woman she follows religiously who does demos on YouTube about applying make-up. That comment nails it. WHAAAAT?
    [Youtube] Making Money with Social Media – 6 Rules for Marketers
    Social Media Ads Facebook Income Money SMM Twitter YouTubeEveryone loves cats. On Facebook, they also love dogs, babies, horses, elephants, dolphins, and videos of different species loving one another. This is kind of the point of social media, except perhaps for LinkedIn.
  • JUNTA 42  |  SATURDAY, MAY 21, 2016
    [Youtube] This Week in Content Marketing: Advertising and Content Marketing Are Different?
    We also agree that YouTube’s move to offer streaming TV channels could make it a formidable competitor to Netflix and Amazon. The project, for which YouTube has already overhauled its technical architecture, is one of the online video giant’s biggest priorities and is slated to debut as soon as 2017. This week’s show. teens.
  • FATHOM  |  THURSDAY, MAY 19, 2016
    [Youtube] This Week in Publish or Perish: Money or Engagement? YouTube vs. Facebook Live
    In this week’s episode of Publish or Perish , podcast host Jeff Leo Herrmann discusses the pros and cons of using YouTube vs. Facebook Live for your video marketing efforts. Listen to the podcast above for the full details—or find an overview of the top 4 elements to consider when deciding between YouTube and Facebook Live below.
  • VISUALLY  |  WEDNESDAY, MAY 18, 2016
    [Youtube] How Engaging Content Helps You Improve Your Search Rankings
    In this case, it’s a YouTube video with a title and description that contains our search terms –  Running Cheetah on High Speed HD Camera. The first result in the Cheetah query was a YouTube link. YouTube is one of the most popular and highly-regarded video streaming websites in the world. How Google Works.
  • VIDYARD  |  WEDNESDAY, MAY 18, 2016
    [Youtube] Video Fails Sometimes: Some Old Advice to Achieve Marketing Success
    Having a channel on YouTube is a great start, but that’s all it is. product overview is kind of awkward if it’s viewed on YouTube, but if it’s embedded into your own product page, then it has incredible home field advantage. Real talk, not all marketers actually studied marketing. That book is indeed pretty dark stuff. Get the Guide.
  • HUBSPOT  |  WEDNESDAY, MAY 18, 2016
    [Youtube] 17 Inspiring Instagram Video Examples From Oreo, Spotify, BuzzFeed & More
    But on the 199th anniversary of National American Sign Language (ASL) Day, he broke his silence both on Instagram with the video below, and on YouTube with a longer video -- a great example of paring down a longer YouTube video to fit Instagram's platform. Instagram's come a long way since then, and it's blown Vine out of the water.
  • ACT-ON  |  WEDNESDAY, MAY 18, 2016
    [Youtube] 7 Things About Online Reviews Every B2B Business Needs to Know
    So he took it to YouTube. Ever wondered what people say about you behind your back? If it’s your business they’re talking about, this isn’t mere paranoia – your survival is at stake. Online reviews are read by anywhere from 67-97% of consumers, depending on which study you cite. But I don’t think that gets B2Bers off the hook. But they help!
    [Youtube] Preview: 20 Social Media Marketing Statistics from Upcoming Industry Report
    58% of markers want to improve YouTube knowledge. It is 2016 and we are still talking about social media marketing. Believe it or not, there are still companies that have not embraced social media as a means to improve marketing, customer service, lead generation and product development. They may come around in time.
  • BIZNOLOGY  |  TUESDAY, MAY 17, 2016
    [Youtube] Your team is the best content source for search
    While you make not care about it now, produce your recordings as well as you can with the best equipment you can afford (to rent) if only to have a viable sample when and if you should decide to extend your corporate storytelling to Vine, Insta, Periscope, Facebook Live, or even video uploads to YouTube, Facebook, and Google+. Admit it.
  • WEBBIQUITY  |  TUESDAY, MAY 17, 2016
    [Youtube] The 14 Best Content Planning and Research Tools
    Displays your Google search history across devices, including YouTube searches. With 93% of B2B marketers now using content marketing to build brand awareness and generate leads, success going forward will require producing higher-quality content —not just more of it. Best Content Planning Tools. 1) Trello. Google Review Count: 1,190,000.
  • BIZNOLOGY  |  MONDAY, MAY 16, 2016
    [Youtube] 10 secrets to research the best SEO keywords
    Take the queries and keywords you’ve come up with and plug them into not just Google, but others such as Bing, YouTube, DuckDuckGo, and others (who knew AskJeeves and Dogpile still exist?). SEO is a puzzle to some. Researching the best SEO keywords is an essential part of your online strategy, that is, if you want to be seen. Has Gone Before.
    [Youtube] Top B2B Website Metrics to Monitor Using Google Analytics
    Other popular networks for B2B firms include Facebook, Google+, and YouTube. When it comes to evaluating the performance of a professional services firm’s website, most people tend to focus the majority of their attention towards one metric: overall traffic, or the number of visits to a website. Why is this metric important? Anything over 2.00
  • VIDYARD  |  THURSDAY, MAY 12, 2016
    [Youtube] Video Promotion: Secrets from Marketers Who’ve Done it Right [Infographic]
    Because we all know that publishing your video to YouTube, your website, or your blog is only the first step. Marketers are doing it all wrong. Somewhere in the heat of the content marketing revolution, we got the idea that the more content you produce, the more successful you’ll be. That’s why we actually need more promotion. Keep Learning.
  • ONALYTICA B2B  |  THURSDAY, MAY 12, 2016
    [Youtube] Virtual Reality 2016: Top 100 Influencers and Brands
    YouTube. Virtual reality is a computer-generated, immersive reality that provides a user with an artificial sensory experience. According to Statista, revenues from virtual reality products and software are expected to spike from just $90 million in 2014 to $5.2 In the coming months we will see how the new tech fares with public opinion.
    [Youtube] The Psychology Behind Why We Love Live Video
    For one, the company has to keep up with rivals like Snapchat, Periscope, and YouTube. YouTube, for example, live-streamed select performances at Coachella, a move Google dubbed a cure for festival FOMO. With live video, you never know what’s going to happen next. So why is Facebook betting so heavily on live videos?
    [Youtube] How 3 Insurance Companies Took Content Marketing by Storm
    Beginning in January 2012, Hanley answered each question one at a time in a YouTube video that was three minutes or less. After posting each video to YouTube, he embedded it in a blog post on the company site with a bit of added context. “Insurance is not a high-interest category for someone aged 18 to 35. Oscar.
  • VIDYARD  |  WEDNESDAY, MAY 11, 2016
    [Youtube] From MQLs to ABM: Why We’ve Embraced Account-Based Marketing and What We’ve Learned
    Hello, my name is Tyler. [ Hi Tyler! ]. And I’m an Account-Based Marketer. It all started about 4 years ago when my marketing team discovered a new street drug known as MQL. It was a powerful drug with an addictive high and a fiery rush of adrenaline. could be heard throughout the office day and night. How could that be? As it turns out, we weren’t.
    [Youtube] How To Diagnose Boring Content (And Then Spice It Up)
    blame the internet, with its wealth of cat gifs, Youtube, and instant access to everything you could ever want to know via search engines. We are now in a stage where the general population demands constant entertainment. And now we have your site, with visitors coming across it while roaming the internet. They might […].
    [Youtube] How to Optimize Your Business YouTube Channel
    YouTube, Google’s video platform, attracts more than 800 million unique visitors each month. If you’ve already invested in creating a YouTube channel for your business, Brafton offers an infographic that shows 10 ways businesses can optimize their video marketing efforts. Thumbnails: Thumbnails can increase search engine clicks.
    [Youtube] 8 Common Ways Most Content Marketers Fail
    The blog lives on a website, videos live on YouTube, and white papers have to be downloaded as PDFs. Marketers are pretty resourceful. Many of us create amazing campaigns and pieces of content, sometimes even with limited resources. But fear not! All of these mistakes have simple fixes. 1. Great! You’re Presenting Content in Silos (vs.
  • VISUALLY  |  SUNDAY, MAY 8, 2016
    [Youtube] The 7 Building Blocks of a Solid Content Marketing Plan
    Every 60 seconds 277,000 tweets are produced, 216,000 new photos are posted on Instagram, Pinterest users pin 3,472 images, and 72 hours of new video is uploaded to YouTube. Marketers are creating more content than ever. However, producing more content is only productive when you have a solid plan in place. Define your vision for success.
  • CONTENTLY  |  FRIDAY, MAY 6, 2016
    [Youtube] ‘Man, Jared Goff Loves Brands,’ and 4 Other Stories You Should Read
    Adweek: After 11 Years in Digital Video, YouTube Wants to Take on TV-Sized Budgets. Here’s what you missed while you celebrated Cinco de Mayo with a taco bowl… The New York Times: Inner Peace? The Dalai Lama Made a Website for That. Selected by Ann Fabens-Lassen, communications manager. Now the Dali Lama is getting into the act.
  • VIDYARD  |  FRIDAY, MAY 6, 2016
    [Youtube] Video Marketing How-To: 8 Fast Tips for Testing Your Video Before Publishing
    Test your Calls-to-Action or YouTube annotations to make sure they link to the right place. Hello, and welcome to another episode of Video Marketing How-To! This week we want to really quickly run through eight tips for testing your video before sharing it with the world. For big campaigns, run your video past a few other people on your team.
  • VIDYARD  |  THURSDAY, MAY 5, 2016
    [Youtube] Aragon Research Names Vidyard ‘Hot Vendor’ in Enterprise Video
    With Vidyard, customers can add video to their websites in minutes, get real-time analytics, syndicate video to social networks and YouTube, create calls to action, optimize search engine hits, capture leads, and brand their player skins all from one place. While this is a new capability, we expect it to become more sophisticated over time.”
    [Youtube] Video Marketing: Your Key to Converting More Visitors
    YouTube might be the first place to come to mind for hosting your videos. With Wistia as the hosting service, you can benefit from lead conversion tools and analytics—tools that are not available with Vimeo or YouTube. All marketers know about email marketing, direct mail, etc. Ask us too! We’ve done video marketing on a budget.
    [Youtube] Snapchat engagement and other myths
    To earn my sustained attention, you are going to have to provide content that is through the roof entertaining, every day … Just like Facebook, YouTube and every other saturated channel. Click here if you can’t see this video to view on YouTube: Snapchat engagement. But is that true? OK, I see you with a clown nose.
    [Youtube] How Facebook’s Latest Move Could Lead to Live-Streaming Revenue
    And though there’s no hard evidence, traffic to external referral links for clips from YouTube and other video platforms seemed to  drop off  as soon as Facebook introduced its own native video player. Facebook Live launched to spectacular hype. The system led to massive engagement. Big numbers! Everyone was impressed. percent.
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