• HUBSPOT  |  MONDAY, JANUARY 16, 2017
    [Youtube] Live Desktop Broadcasts, Mid-Roll Video Ads & More: 7 Facebook Changes You May Have Missed
    Facebook sources said the platform would sell the ads and share 55% of the sales with publishers -- the same share that YouTube offers. The announcement marks a shift from Zuckerberg's previous statements that Facebook would not become a media company, and the significance is meaningful. January 2017. Facebook Journalism Project. August 2016.
  • JUNTA 42  |  SATURDAY, JANUARY 14, 2017
    [Youtube] This Week in Content Marketing: This is the Year Agencies Buy Media Companies
    In the video world, YouTube guru MatPat tells me the average length for the best-performing YouTube videos is about 12 minutes. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. In addition, Gary V leads the way for 2017 to be the year agencies started buying media companies.
  • SNAPAPP  |  THURSDAY, JANUARY 12, 2017
    [Youtube] How to Create a Content Promotion Plan in 3 Steps
    YouTube. So you’ve got a great piece of content. You’ve spent time, energy, budget, and other resources producing it. It will help your target audience solve a real problem, and it will establish your company as a credible expert. What’s your plan to make sure that your audience sees the content? It’s like a car without an engine. Step 2.
  • CONTENTLY  |  THURSDAY, JANUARY 12, 2017
    [Youtube] Facebook May Have Just Ushered in a New Era for Mobile Video
    According to reports, Facebook is planning to offer a 55 percent revenue share—exactly in line with what YouTube offers its creators. That means that video businesses can see immediate returns, just like on YouTube. But it’s worth noting that YouTube’s revenue sharing appears to have cut into its profit margins.
  • HUBSPOT  |  THURSDAY, JANUARY 12, 2017
    [Youtube] Marketing Automation for Associations
    If they haven't clicked through either of these links, you might send them an email 10 days after the second one with a short embedded video they can view right there, with a with a call-to-action (CTA) to follow you on social media or subscribe to your YouTube channel. Sometimes we ask our marketing teams to be superhuman. Let them know.
  • CONTENTLY  |  WEDNESDAY, JANUARY 11, 2017
    [Youtube] Contently Case Story: For Shutterstock, the Key to ROI Might Just Be the ’90s
    In the two months since its launch, the three videos have generated over 165,000 views on YouTube and inspired more than 4,000 clicks to the footage section of Shutterstock’s main page. A Clinton running for president. The Full House cast on TV. Millions of people catching Pokémon. Crop tops, platforms, and chokers. ”).
  • VIDYARD  |  TUESDAY, JANUARY 10, 2017
    [Youtube] Introducing ViewedIt: Supercharge email conversions with the power of personal video
    But video-calling platforms such as Skype and FaceTime are even more disruptive than old-fashioned phone calls, and uploading videos to streaming sites like YouTube is too time-consuming and cumbersome for one-to-one communication. That’s why YouTube exists. Click. Trash. Click. Trash. Enter ViewedIt. It’s no mystery why.
  • HUBSPOT  |  TUESDAY, JANUARY 10, 2017
    [Youtube] 4 Education Marketing Trends to Keep an Eye on in 2017
    Eighty-six percent of colleges already have a presence on YouTube. YouTube continues to improve its own live stream functionality. Content, SEO and email marketing are not going away but it's important to stay ahead of the curve so you don't fall behind. Video Goes Big and Goes Live. People watch more content online. On which visit?
  • CONTENT STANDARD  |  MONDAY, JANUARY 9, 2017
    [Youtube] What Makes Content Appeal to Global Audiences? 3 Lessons in International Content Strategy
    million views on YouTube—more than some of Apple’s more elaborate campaigns with celebrity cameos. million views on YouTube, not to mention exposure to nearly 3.5 Besides the beautiful photos, she returned with some intriguing insights. Were there distinct patterns that could help guide future content creation?
  • HUBSPOT  |  MONDAY, JANUARY 9, 2017
    [Youtube] Are Infomercials Cool Now? 7 Examples You'll Actually Want to Watch
    Ad run times that once pushed the 30-minute mark on late night TV have been cut down to a more YouTube-friendly five minutes. You might have seen their outrageously successful debut ad for Squatty Potty , which boosted the company's sales by 600% in 2015 and racked up 29 million YouTube views. what just happened. But hurry!
  • CONTENT STANDARD  |  FRIDAY, JANUARY 6, 2017
    [Youtube] The Anatomy of Shareable Facebook Video
    Your YouTube channel, now a few years old and populated with a lot of content, still serves as a consistent video marketing platform for your team’s ongoing efforts. YouTube views aren’t growing quite as fast as they used to, and viewer engagement metrics are slowly declining. Growing Wave. Filming for Form and Behavior.
  • MODERN B2B MARKETING  |  FRIDAY, JANUARY 6, 2017
    [Youtube] 31 Influencers to Follow in 2017
    Zach King is a filmmaker, Viner, and YouTuber. Author: Ellen Gomes As we kick off 2017 with the fresh energy and optimism that a new year brings, like me, I bet many of you have made some achievable (and not so achievable) New Year’s resolutions. Missed the countdown? Ann Handley. She actively wages war on mediocre content marketing.
  • CONTENTLY  |  THURSDAY, JANUARY 5, 2017
    [Youtube] What We Read in 2016
    He is a former convict, actor, and YouTube fanatic who, through grit and a bit of luck, struck it big (only to lose it all). Here’s what you missed while enduring the last 12 months… Fusion: A trend story about millennials, by The New York Times. Selected by Joe Lazauskas, editor-in-chief. Which to choose?! But you know what?
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 5, 2017
    [Youtube] 6 B2B Online Marketing Predictions for 2017
    Most of the platforms automatically save a video version of your live stream, which you can then republish on YouTube or your website as a native video file. This year, there are so many great things to look forward to when it comes to what’s next in B2B online marketing. 360-Degree Photo and Video. Most HD versions cost around $300-$500.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 5, 2017
    [Youtube] 6 B2B Online Marketing Predictions for 2017
    Most of the platforms automatically save a video version of your live stream, which you can then republish on YouTube or your website as a native video file. This year, there are so many great things to look forward to when it comes to what’s next in B2B online marketing. 360-Degree Photo and Video. Most HD versions cost around $300-$500.
  • HUBSPOT  |  THURSDAY, JANUARY 5, 2017
    [Youtube] 7 Resolutions Your School's Marketing Department Should Make
    It can also be the delivery channel for your content, like your YouTube channel or Instagram account. It's once again that time of year for taking a good look at the lessons we've learned from our marketing efforts and resolving what we will, or won't, do again in 2017: 1) Less Bulk Email. Your prospects want to know you see them. It is.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JANUARY 4, 2017
    [Youtube] Three New Year Business Resolutions You Should Steal
    By Mars Dorian, {grow} Contributing Columnist. I’ve watched a volley of Youtube videos about making New Year’s business resolutions and realized they’re…. A) too complex and cumbersome to follow through. B) too focused on specific measures which you can’t control. But there’s one problemo. You get the idea. The bloody reason?
  • CONTENTLY  |  TUESDAY, JANUARY 3, 2017
    [Youtube] The Talent War, and Other Big Content Marketing Trends for 2017
    The majority of branded video consists of 30-second spots repurposed on Facebook or YouTube. Six years ago, I started working in content marketing. In exchange, we promised that our small squad of editors and freelancers would serve as the company’s on-call editorial team. It was new to me, but as I soon learned, it was new to everyone.
  • CONTENT STANDARD  |  TUESDAY, JANUARY 3, 2017
    [Youtube] How to Cross the Marketing Skills Gap in 2017
    From random YouTube videos to online graduate degrees, staying educated in marketing (while also still working) presents too many options with too little guidance about where best to turn. Ah, the new year. Packs of cigarettes are thrown away en masse. wave of new online dating profiles is born. Goals, Meet Credentials. What to Learn?
  • VIDYARD  |  WEDNESDAY, DECEMBER 28, 2016
    [Youtube] The Funny and Fabulous: 10 Best Video Marketing Examples of 2016
    Best YouTube Ad. Hotels.com is known for being quirky and humorous in all their ads, which is probably the exact reason they decided to have fun with the “Skip this Ad” button we’re all too familiar with on YouTube. The video below shows an example of what a YouTube viewer would experience. 2. Don’t worry. Best Comedy.
  • HUBSPOT  |  TUESDAY, DECEMBER 27, 2016
    [Youtube] Using Content Marketing in the Professional Services Industry
    If you want to go the extra mile, consider shooting some videos where you talk through specific client problems and post them to YouTube. Your content marketing strategy should be approached a little differently if your business offers professional services, like practicing law, medicine, or performing some form of consulting work. Blogging.
  • HUBSPOT  |  TUESDAY, DECEMBER 27, 2016
    [Youtube] The 10 Most Watched YouTube Ads of 2016 (And the Agencies Behind Them)
    Most ads on YouTube are something to be endured, muted, and skipped immediately after the mandatory five seconds has passed. For an ad to be sought out and consumed willingly on YouTube, it needs to stand out as an enjoyable, compulsively shareable piece of content. The 10 Most Watched YouTube Ads of 2016. 1) Mobile Strike.
  • SNAPAPP  |  THURSDAY, DECEMBER 22, 2016
    [Youtube] 139 Content Marketing Blogs to Watch in 2017 (Broken Down By Category)
    From YouTube hacks to link building to how to get 30K visitors to your blog, Webris provides a unique mix of case studies and videos to help you improve your organic footprint.  Over 2.5 million blog posts are published every single day. And, 70% of B2B marketers plan to create more content in 2017 compared to 2016. Copywriting. Blogging.
  • HUBSPOT  |  THURSDAY, DECEMBER 22, 2016
    [Youtube] How HubSpot Customers Grow: The Key Technologies Used by 19,000 Marketers
    The top-used video platform -- by wide margin -- is YouTube, followed by Vimeo and Wistia. Here at HubSpot, we've been giving a lot of thought to the concept of a growth stack -- the set of tools that marketers and sales teams use to drive growth. But what does that look like? In our sample, Zopim and LiveChat were the chat leaders.
  • ACT-ON  |  THURSDAY, DECEMBER 22, 2016
    [Youtube] Industry Leaders Weigh in on Upcoming Marketing Trends for 2017 and Beyond
    In 2017, live interactions will take center stage, with Facebook Live already available and YouTube Live debuting soon. We’re certain we’ll see a similar seismic shift in the year ahead, which is why we wanted to hear from experts in the field. Read on to see what they said! Michael Krigsman. Industry Analyst and Host of CXOTALK.
  • SCRIBBLELIVE  |  WEDNESDAY, DECEMBER 21, 2016
    [Youtube] The When, Where & How of Using GIFs in Content Marketing
    Giphy.com is the largest GIF collection online but it also has a GIF Maker that allows you to create GIFs from video files or YouTube links. GIFs have evolved our visual language and the way we communicate with each other in a very short amount of time. They’re everywhere now. Slack channels. Emails. Social networks. Articles. link].
  • CONTENTLY  |  TUESDAY, DECEMBER 20, 2016
    [Youtube] The Best Content Marketing of 2016
    In February, Dollar Shave Club, best known at the time for its goofy YouTube commercials, launched a little digital publication called MEL. This year’s top content marketing covered topics like dating, science, politics, mascara, Ryan Reynolds, trap music, and anthropomorphic breakfast food. GE: GE Reports. Amtrak: The National.
  • HUBSPOT  |  TUESDAY, DECEMBER 20, 2016
    [Youtube] Twitter Unveils Live Video: Here's What You Need to Know
    As streaming video content grows in popularity, particularly among Millennials , Twitter, YouTube, Facebook, and Instagram are all competing to catch the attention of their young user bases. On December 14th, Twitter announced that users would be able to broadcast live video directly from Twitter on iOS and Android mobile devices. https://t.co/y3dJS6bygD
  • WEBBIQUITY  |  MONDAY, DECEMBER 19, 2016
    [Youtube] The 20 Best SEO Rank Tracker Tools
    Special features: desktop vs. mobile rankings; tracks social signals; rank change alerts; YouTube video rank tracking. Special features: geo-tracking; desktop vs. mobile rankings; rank change alerts; team management/collaboration; YouTube video rank tracking. Web analytics tools like Google Analytics or Clicky are great for the former.
  • B2B LEAD GENERATION BLOG  |  MONDAY, DECEMBER 19, 2016
    [Youtube] B2B Content Marketing: Will Video Kill eBooks?
    It’s ungated and published on YouTube and Twitter. “With the rise of content marketing, a lot of businesses get stuck in the eBook rut,” saysLinda West ( @ misslindawest ), Director of Digital Marketing at Act-On Software , a rapidly growing company that makes a marketing automation Software as a Service (SaaS). We hacked it together.
  • VIDYARD  |  MONDAY, DECEMBER 19, 2016
    [Youtube] 10 Types of Videos You Need to Push Your Audience Through the Funnel
    Don’t just embed a YouTube video and think you’ve done enough. Whether you’re new to video marketing or a seasoned ‘Record’-button pusher , you may have wondered–even worried?–from Maybe you have a video or five on your website, maybe you’ve posted them on social media, and interviewed some industry leaders. But is that enough?
  • JUNTA 42  |  MONDAY, DECEMBER 19, 2016
    [Youtube] Five Content Marketing Trends to Watch in 2017
    As Robert Rose and I covered in a recent This Old Marketing podcast , CNN bought the social media app Beme owned by YouTube celebrity Casey Neistat who amassed 6 million followers through his video blog. As of this writing, YouTube megastar PewDiePie (aka Felix Kjellberg) has been extremely critical of YouTube over the past few months.
  • HUBSPOT  |  MONDAY, DECEMBER 19, 2016
    [Youtube] 4 of the Biggest Advertising Trends of 2016
    It's become an extremely prevalent practice (particularly on YouTube and Instagram, where even pets are getting in on it ), but there still aren't clear compensation guidelines for influencers or ways for brands to measure the success of influencer-driven efforts. 2016 was a year of unprecedented creative opportunities for advertisers.
  • JUNTA 42  |  SATURDAY, DECEMBER 17, 2016
    [Youtube] This Week in Content Marketing: Is It Content Marketing or Sales Collateral?
    ” Joe’s commentary No. 2: Last week, we mentioned internet-famous videoblogger PewDiePie’s reactionary decision to close his YouTube channel in response to unfavorable algorithm changes on the channel. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. This week’s show.
  • CONTENTLY  |  FRIDAY, DECEMBER 16, 2016
    [Youtube] Starbucks’ $10 Coffee, and 5 Other Stories You Should Read
    It’s a tragic story, and it’s telling how much blame the parents place on platforms like YouTube, Facebook, and Twitter for “emboldening” conspiracy theorists. Selected by Dillon Baker, associate editor. Sometime it’s easy to forget that there is a very human cost to conspiracy theories. hate all of this.).
  • CONTENTLY  |  FRIDAY, DECEMBER 16, 2016
    [Youtube] The 6 Biggest Marketing Storylines of 2016
    influencer campaign with PewDiePie and other famous YouTubers, which led to a formal complaint from the FTC that WB hid the paid nature of the content partnership. Out of everything that happened in marketing this year, perhaps nothing was more symbolic than digital advertising spend overtaking TV ad spend. So what happened? Censorship.
  • ACT-ON  |  FRIDAY, DECEMBER 16, 2016
    [Youtube] 10 IoT Considerations for SEO & Other Digital Marketing Strategies
    Wouldn’t it be amazing to see your ad within a VR game or on a YouTube 360 video by one of your favorite travel bloggers? The Jetsons. Back to the Future. Metropolis. Space Odyssey. Total Recall. Minority Report. Technologists, however, did indeed bring the future to us … by developing networked devices. Introducing the Internet-of-Things.
  • SNAPAPP  |  WEDNESDAY, DECEMBER 14, 2016
    [Youtube] 73 Experts Reveal B2B Marketing Trends to Leverage in 2017
    As 2016 draws to a close, it's time to look forward and see  what B2B marketing trends will shape the road into 2017. The B2B industry is constantly shifting, and is projected to grow at an annual compounded growth rate of 12.9%. While many familiar trends were mentioned, some new ones surfaced. Marketing automation. Personalization. Strategy.
  • CONTENTLY  |  TUESDAY, DECEMBER 13, 2016
    [Youtube] Infographic: How Our Brains Respond to Different Content Formats
    There’s a reason that a compilation video of dogs not wanting to take baths has over 100 million views on YouTube. If you’re a brand with information to share, how should you package it? The answer depends on how you want readers to process your content. If you want to build a relationship, use text. Hopefully not.)
  • VIDYARD  |  TUESDAY, DECEMBER 13, 2016
    [Youtube] Tailor Content to Buyer Personas with Choose Your Own Adventure Videos
    In their first year, West admits that Act-On only had a handful of videos. “A couple of random ones on YouTube,” to be exact. Marketing to anyone is a challenge – but what if one of your key buyer personas is… marketers? The odds are stacked against you. We, as marketers, have seen it all, and we don’t fall for gimmicks.
  • BIZNOLOGY  |  TUESDAY, DECEMBER 13, 2016
    [Youtube] All your best content may now be considered fake news
    They’re taking it so far as to copy all of their videos and films off of video-sharing sites like YouTube just to make sure, no matter what. It’s time for you to really invest in your own personal or professional social platforms. Fake news has been in the real news recently. This has actually been a boon for sites like these.
  • BULLDOG SOLUTIONS  |  MONDAY, DECEMBER 12, 2016
    [Youtube] Beyond Content: Leveraging Branded Entertainment in B2B
    On YouTube, the video has racked up over 5 million views. Since its release, Marriott has followed up Two Bellmen with another short film ( French Kiss, which earned over 6 million views on YouTube), a successful TV show and a personalized television show. Your banner ads are being blocked. Your emails are being deleted. In a word: No.
  • JUNTA 42  |  MONDAY, DECEMBER 12, 2016
    [Youtube] 60+ Content Marketing Predictions for a Successful 2017 [New E-Book]
    Somehow, we finally managed to make it to the end of 2016. Whether you had your best year ever or didn’t quite get to all the things you wanted to accomplish, rest assured that the winds of change will blow a whole new set of challenges and opportunities your way in 2017. cmworld Click To Tweet. Click To Tweet. Click To Tweet. Click To Tweet.
  • CONTENT STANDARD  |  SATURDAY, DECEMBER 10, 2016
    [Youtube] Is Binge Watching the Next Video Marketing Metric?
    For great examples of how this looks on both small and large scale, music brands like Musicbed and KEXP Radio provide awesome Youtube hubs to see what well curated and grown series can look like through their series of artist “session” videos. Today, the field for television content has dramatically changed. Or so you assume.
  • JUNTA 42  |  SATURDAY, DECEMBER 10, 2016
    [Youtube] This Week in Content Marketing: The Business Case for Content Marketing as PR
    We also look at why GoPro closed its media division, and explore CNN’s partnership with a YouTube celeb to launch a new media property. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. This week’s show. Recorded live on December 5, 2016; Length: 1:05:52). Image source.
  • CONTENTLY  |  FRIDAY, DECEMBER 9, 2016
    [Youtube] Here’s How People Avoid Watching Pre-Roll Videos
    Why intentionally interrupt someone’s experience when you can distribute your own content on YouTube? B2C Brands Media data eMarketer pre-roll video YouTubeTurns out, I’m not the only person upset about that last one. Perhaps even more telling is that 20 percent of users will close the video altogether.
  • BIZNOLOGY  |  FRIDAY, DECEMBER 9, 2016
    [Youtube] Am I connecting with my customers enough? 10 tips for customer outreach
    Would a YouTube tutorial from a designer really help them connect with you? How’s your customer outreach? You might be looking at how to secure new customers and follow up on leads, but are you also keeping your existing customers happy? We hear a lot about customer engagement and outreach these days. Keep your brand consistent.
  • ACT-ON  |  FRIDAY, DECEMBER 9, 2016
    [Youtube] Why you need a creative brief for every project
    Consider the popularity of visual media like Instagram, emojis, and YouTube. Humans are wired to see images. More than half of humans are visual learners. Our brains process visuals incredibly fast: in just 13 milliseconds. We’ve long been visual beasts (think of the most early form of communication, hieroglyphics). What is a creative brief?
  • CONTENTLY  |  THURSDAY, DECEMBER 8, 2016
    [Youtube] Who Will Win the War for TV Ad Dollars?
    Why watch the Academy Awards and deal with a bombardment of ads when you can fire up Netflix and watch the highlights later on YouTube? There’s the over-the-top (OTT), digital-native providers like Netflix (which will soon have as many subscribers as all of cable), Hulu, YouTube, and Amazon. Millions of people watch it. block].
  • MODERN B2B MARKETING  |  THURSDAY, DECEMBER 8, 2016
    [Youtube] 10 Trends That Defined Digital Marketing in 2016
    In June, YouTube released a new capability for live streams to be captured and served directly through the company’s mobile app. Author: Mike Tomita As the role of marketing continues to expand, it’s more challenging than ever to keep a pulse on what changes are occurring in the field. Increased Social Search Functionality. Get dunked today.
  • CONTENT STANDARD  |  THURSDAY, DECEMBER 8, 2016
    [Youtube] How Millennials in the Workplace Are Revolutionizing Marketing
    Consider the story of Dollar Shave Club, which burst onto the shaving scene with a widely shared YouTube video. For young marketing professionals, a simple phrase might define their marketing approach: out with the old, in with the new. Switching over to digital—now—is the younger crowd’s imperative. The Digital Shift (or Lack Thereof).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, DECEMBER 8, 2016
    [Youtube] Learn to create effective content by putting it through the RITE test
    Kinman, better known as Hickok45 , is a YouTube sensation, with more than 2 million subscribers to his channel, lucrative sponsorships, and paid appearances. This is what he does on YouTube. By Mark Schaefer. Here’s a proven method to consistently create effective content: Put it to the RITE test. Let’s take a deeper look. Relevant.
  • HUBSPOT  |  THURSDAY, DECEMBER 8, 2016
    [Youtube] 28 of the Best Chrome Extensions for SEO, Productivity & More
    We can’t guarantee that they will make YouTube videos less tempting to watch, but we recommend them for busy marketers who want to make their time online more efficient. For all of the greatness that the internet affords -- cute animal videos , GIFs , and interesting blogs -- I think its biggest downside is how distracting it can be.
  • VIDYARD  |  WEDNESDAY, DECEMBER 7, 2016
    [Youtube] 5 Holiday Videos from 2016 That Bring Joy to the World
    At 21 million views on YouTube, it’s seen more play time than all of the other videos in this post combined, and for good reason. I never really liked the holidays, I’m not going to lie. None of this was my jam. But now that I’m older, the holidays represent some new fun traditions. And that’s what I want to talk about today. What are yours?
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, DECEMBER 7, 2016
    [Youtube] Using Mobile Experiences to Grow Your List
    popular YouTube channel. Let’s just get this out of the way: email is a mobile channel. Across virtually every industry, the majority of email activity (opens & clicks) happens on the consumer’s mobile device. But mobile isn’t just about engaging your list after the fact. The Two Mobile Audiences. The Rented Audience.
  • ACT-ON  |  WEDNESDAY, DECEMBER 7, 2016
    [Youtube] Direct Mail Is Not Dead: Top 4 Ways to Integrate Digital and Direct Mail
    Scanning the code led customers to a YouTube video that featured staffers expressing their sincere gratitude to their customers. When thinking of direct mail, you might imagine big, colorful postcards from the local car dealership or the latest advertisements from a mortgage company, all of which end up in the same place: the trash.
  • CONTENTLY  |  TUESDAY, DECEMBER 6, 2016
    [Youtube] State of Content Marketing 2017: The 3 Traits That Will Make Brands Truly Successful
    regular YouTube video of someone playing a guitar wasn’t interesting. In 1956, a dust of mysterious plant spores blew into the town of Santa Mira, California. That’s when things started getting weird. Big green pods started growing around town. Soon, the doctors started panicking too. By aliens. This story never actually happened.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, DECEMBER 6, 2016
    [Youtube] 37 Big Data Case Studies with Big Results
    With affordable campaigns starting as low as $10 per day, Virool gives anyone the ability to distribute YouTube video content through a series of online publishers and offers clients full transparency with accurate and detailed analytics. By Rob Petersen, {grow} Community Member. Who’s using it? How are they apply data?
  • WEBBIQUITY  |  TUESDAY, DECEMBER 6, 2016
    [Youtube] The 24 Best Visual Content Creation Tools
    Create sharable animated GIFs from images, YouTube, uploaded video, or a webcam. On Make a GIF, you can create from screenshots, YouTube videos, uploaded videos, or premade GIFs.” More than 90% of B2B marketers already use content marketing in some form, and spending on content marketing is projected to double by 2019. 14) Kleki.
  • SNAPAPP  |  MONDAY, DECEMBER 5, 2016
    [Youtube] 25 Content Marketing Stats to Guide Your 2017 Strategy
    Other popular platforms include Twitter (87%), Facebook (84%), YouTube (74%) and Google+ (62%). With 2016 coming to a close, now is the time to look ahead and start planning for the lap around the sun. Let’s dive in and explore these stats to get a firm grasp on what’s new within this realm. Content Marketing Stats for 2017. 1. eMarketer.
  • CONTENTLY  |  MONDAY, DECEMBER 5, 2016
    [Youtube] Ask a Content Guy: How Do I Scale My Content Marketing Program?
    But the winning formula in 2017 will be to push readers to amazing pieces of content through paid distribution platforms like Facebook, Twitter, Outbrain, YouTube, and LinkedIn. My buzzword of the year is “scale.” My second thought was that this headline is going to absolutely kill it in search. But it’s a damn good one.
  • CONTENT STANDARD  |  MONDAY, DECEMBER 5, 2016
    [Youtube] 3 Neglected Content Distribution Trends You Should Test in 2017
    When it comes time to set goals for 2017, many marketers will be searching for ways they can make the most of the work they’re already doing. Content creation is in full force at many enterprise organizations—so the task at hand isn’t producing more content, or even producing better content. What are those approaches, exactly?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, DECEMBER 5, 2016
    [Youtube] Content marketing strategy: Start with questions, end with insights
    Let’s unpack that idea. A few years ago, YouTube came out with a white paper stating that companies doing the best job building brands on the  web used three different kinds of content : Hygiene — The “everyday content” that answers common customer questions. By Mark Schaefer. Hero — Epic content that goes viral.
  • HUBSPOT  |  TUESDAY, NOVEMBER 29, 2016
    [Youtube] Virtual Reality vs Traditional Video: 7 Differences You Need to Know
    The best you can do is make sure that your audiences can immerse themselves in your VR content through as many platforms as possible: from Google Cardboard to YouTube to Sulon Q. Virtual reality is the hot new video marketing tool disrupting business plans and budgets across the planet. It’s priced at around US $460. No joke. Content
  • VIDYARD  |  TUESDAY, NOVEMBER 29, 2016
    [Youtube] Study: Video Marketing Most Effective When Measured with Advanced Analytics
    50% said they plan to use a third-party video hosting or video marketing platform vs. YouTube or Vimeo, up from 38% last year. Organizations embracing video as part of account-based marketing and personalization strategies. Video expanding beyond marketing departments. More than half of participants produce 11 or more videos per year.
  • B2B LEAD GENERATION BLOG  |  TUESDAY, NOVEMBER 29, 2016
    [Youtube] Better Social Selling, an Interview with Jill Rowley
    One of the things that I love to do, I go to LinkedIn’s annual conference , and they always post their video content on YouTube. Have you ever wondered about how you can leverage social selling for better lead generation and business development? images/2016/11/Jill-Rowley-Social-Selling.mp3. Jill: Sure, Brian. Yeah, absolutely.
  • MODERN B2B MARKETING  |  MONDAY, NOVEMBER 28, 2016
    [Youtube] 4 Life Lessons I Learned (So Far) From a Career in B2B Sales
    The piano happens to be one of my favorite instruments, and if you’ve never listened to The Piano Guys , a group that covers everything from Beethoven’s 5 Secrets (a favorite of mine) to Rolling in the Deep, you need to stop what you’re doing right now and pull up their YouTube channel. Author: Alexandra Nation I’m cursed. Back to Erica.
  • HUBSPOT  |  MONDAY, NOVEMBER 28, 2016
    [Youtube] Traveling Teddy Bears, Reckless Cats, and Lots of Butter: 10 of the Best Ads from November
    The UK department store just dropped their much-anticipated follow-up to the Cannes Lion-winning "Monty's Christmas," and it's already gained over 17 million views on YouTube since its release on November 9th. The days are getting shorter, the air is getting colder, and the airwaves are awash with holiday spirit (and sales!). Agency Barton F.
  • CONTENT STANDARD  |  SATURDAY, NOVEMBER 26, 2016
    [Youtube] How Branded Short Films and Documentaries Are Transforming Video Marketing in 2016
    On YouTube, more than half of video views come from mobile devices, the video site reported. It’s a transporting, adrenaline-raising experience—and in just a few weeks, it earned nearly five million views on YouTube alone. 3. Expert Dr. James McQuivey estimated that one minute of video is equal to 1.8 million words. My Story.”
  • CHIEFMARTECH  |  MONDAY, NOVEMBER 21, 2016
    [Youtube] A quick tour of measurement for video campaigns
    You not only have brands publishing videos on traditional platforms like YouTube but now they are posting videos natively on Facebook, Instagram, Snapchat, Twitter, and others. The following is a guest post by Steven Wastie , the CMO of Origami Logic. Why is that the case? This is not the case with most other digital mediums. Marketing Data
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, NOVEMBER 21, 2016
    [Youtube] What is the role of content marketing in an ad-free world?
    The “ influencer frenzy ” where brands are paying enormous amounts of money to be aligned with a YouTube star or Snapchat queen is really just beginning, and it’s all fueled by content. 5. By Mark Schaefer. Here’s the current state of my advertising consumption. have not seen a newspaper ad in five years. Maybe longer.
  • VIDYARD  |  MONDAY, NOVEMBER 21, 2016
    [Youtube] Why the Video Platform Reigns as the Best of Internal Communications Tools
    You can’t put internal (and confidential) information on YouTube, and you probably don’t have a background in IT or development to figure out how to embed video files on your site. YouTube isn’t always a great solution for internal communication teams due to security, and also because some locations around the world block the site.
  • VIDYARD  |  MONDAY, NOVEMBER 21, 2016
    [Youtube] Why the Video Platform Reigns as the Best of Internal Communications Tools
    You can’t put internal (and confidential) information on YouTube, and you probably don’t have a background in IT or development to figure out how to embed video files on your site. YouTube isn’t always a great solution for internal communication teams due to security, and also because some locations around the world block the site.
  • FATHOM  |  FRIDAY, NOVEMBER 18, 2016
    [Youtube] The 4 Key Takeaways from Google Ignite Healthcare 2016
    Billion health-related videos on YouTube and that number is growing (38% YoY). Google hosted a one-day event for healthcare marketers to help discuss the current health-related trends. This year, the event took place in New York City at the Google Headquarters. Healthcare User Behavior #1. Health is now a top 5 concern among Americans.
  • VIDYARD  |  FRIDAY, NOVEMBER 18, 2016
    [Youtube] More Content is Not Always Better – Wise Words from Chris Vandermarel
    This is something that digital publishers do really well, including sites like Netflix and YouTube. I don’t know how many times you go on YouTube trying to find a certain video, but then you end up watching three, four or five additional videos because there’s just so much recommended content that comes up as you’re watching that primary piece.
  • VERTICAL RESPONSE  |  THURSDAY, NOVEMBER 17, 2016
    [Youtube] Holiday Marketing Without the Heavy Markup: 11 tips for seasonal marketing on a budget
    Then upload to YouTube and/or Vimeo (or your own website, if it has the capability), and promote the videos on social media and in your emails. It’s the most wonderful time of the year. Hopefully! The National Retail Federation anticipates a 3.6 Send emails! Sending holiday-themed emails to your lists, then, is a no-brainer. Check.
  • ACT-ON  |  THURSDAY, NOVEMBER 17, 2016
    [Youtube] How to Produce a Great Webinar
    Consider posting your webinar on a site like YouTube or Vimeo. In my last post, How to Create a Successful Webinar , I talked about webinars, what they are and how to set them up. Today, let’s follow up on that post with helpful tips to get you to the next phase to produce a great webinar. Homework first! Great – now let’s get started.
  • HUBSPOT  |  THURSDAY, NOVEMBER 17, 2016
    [Youtube] How to Experiment With Controversial Content (Without Alienating People)
    More than 57 million views on YouTube alone, and currently holds the title of the second most-viewed community and activism campaign of all time. 2) Use a familiar, credible, and relatable data source. In their ideal world, an investment in content marketing should deliver exposure that rivals celebrity headlines and breaking industry news.
  • MODERN B2B MARKETING  |  WEDNESDAY, NOVEMBER 16, 2016
    [Youtube] 4 Ways to Elevate Your Marketing with Great Content
    Zach King, filmmaker and YouTube and Instagram personality, took the stage in his presentation, “The Storyteller in All of Us.” Zach got his start on YouTube with his Final Cut video editing software tutorials. Author: Elaine Ip As marketers, we’re always looking for new ways to engage our audience. So how do we rise above the noise?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, NOVEMBER 16, 2016
    [Youtube] Cutting, pasting, and going to court. Know your copyright rights
    You can choose to embed (most sites like YouTube give you the code for that), but make sure that the way it’s displayed makes it clear the video isn’t your own original work. By Kerry Gorgone, {grow} Contributing Columnist. As an attorney, all I want is for my friends and colleagues to avoid legal hassles. Know your copyright rights.
  • NUSPARK  |  WEDNESDAY, NOVEMBER 16, 2016
    [Youtube] How Long Does it Take to Get Results from Content Marketing?
    Other popular channels are Twitter, Facebook and YouTube. “ Marketing is impatient. Everything we do feels like we need to do it faster.”. – Ann Handley. How the chef prepares, combines and cooks quality, fresh ingredients determines how delicious a seafood paella will be. Content marketing is like cooking. The amount of content you provide.
  • HUBSPOT  |  TUESDAY, NOVEMBER 15, 2016
    [Youtube] 5 Ways You Can Use Visual Content to Increase Conversion Rates
    After all, Google didn’t acquire YouTube for fun. I was ready to buy. My finger hovered over the “Add to Cart” button. But I still wasn’t sure. While all the images on the site were professional and inspiring, not one of them was user-generated or showed an outfit on an average-sized human being. Videos & Product Pages. Picture This.
  • HUBSPOT  |  TUESDAY, NOVEMBER 15, 2016
    [Youtube] How Can Schools Incorporate Video into Their Admissions Marketing
    We also know that 86% of universities and colleges already have a YouTube presence. Frankly, YouTube is only the jumping-off point. All your video content should make its way to your YouTube channel, but if you're putting all your video focus solely on YouTube, you're missing out on opportunities. It doesn't have to be.
  • VIDYARD  |  MONDAY, NOVEMBER 14, 2016
    [Youtube] Thoughts from Viewtopia 2016: Video Has Evolved
    YouTube is Important — But so is Your Website. More than 20 billion videos are played across SnapChat, YouTube and Facebook every day, but what happens to these prospects once they’re done watching? More than 20B videos are played on Snapchat, YouTube & Facebook each day. They should be telling stories. Let that soak in.
  • VIDYARD  |  FRIDAY, NOVEMBER 11, 2016
    [Youtube] Winners of 2016 Video Marketing Awards Announced at Viewtopia
    Its YouTube channel features nearly 1,000 videos, and the top 15 each have more than 50,000 views. Lenovo, Reltio, MongoDB, SolarWinds and others recognized for innovative use of video to drive business results. And the results are coming whether the organizations are large or small, whether the videos highly produced or done on a budget.
  • VIDYARD  |  FRIDAY, NOVEMBER 11, 2016
    [Youtube] The Best of the Best: 2016 Video Marketing Awards
    Their YouTube channel is home to nearly 1,000 videos and their top 15 videos each have more than 50k views. Marketing can be a bit of a thankless job. It’s not every day someone emails you to say ‘thank you’ for the campaign you’ve run, or the video you’ve made. And that’s why we created the Video Marketing Awards. Sangram here!” Big time.
  • KOMARKETING ASSOCIATES  |  THURSDAY, NOVEMBER 10, 2016
    [Youtube] 30+ Statistics Designed To Guide B2B Social Media Marketing Strategy in the New Year
    Two-thirds of marketers turn to Facebook first for paid social media, and about one-third are leveraging YouTube and Twitter to advertise. It’s that time in the year again. As we head toward the end of 2016, marketing budgets and planning for the new year will begin to take focus. Social Media Strategy and Budgeting. source ). source ).
  • CONTENTLY  |  THURSDAY, NOVEMBER 10, 2016
    [Youtube] How Content Made Peloton the Fastest-Growing Company in New York
    At the beginning of 2016, Peloton Cycle asked its employees to share their New Year’s resolutions on YouTube. On YouTube , riders can find a collection of videos including workouts , healthy recipes , and motivational messages. Turns out Peloton executives had the same idea. According to Inc. Batali is all over social media.
  • SNAPAPP  |  THURSDAY, NOVEMBER 10, 2016
    [Youtube] 9 Top Holiday Marketing Campaigns (For Every Season)
    encourage you to take a look at their collection on YouTube for other gems that showcase the company’s unique take on building customer relationships. Nothing gets marketers’ creativity flowing quite like an upcoming holiday. Sadly, when executed, many holiday marketing campaigns simply fall flat. Why is that? HubSpot: Holiday Stock Photos.
  • B2B MARKETING INSIDER  |  THURSDAY, NOVEMBER 10, 2016
    [Youtube] Should Brands Rely on Social Media to Connect with Consumers?
    YouTube was the channel of choice. Since social media channels have come into existence, brands have been trying to figure out how to leverage them as sales channels for consumers. If brands wanted to sell to women, they thought they had to get in front of them on Pinterest. Needed to reach young men? However every few […].
  • BIZIBLE  |  TUESDAY, NOVEMBER 8, 2016
    [Youtube] Content On Steroids - Maximize the Value of Your B2B Content (Without Actually Writing More Content)
    If you decide to create videos, you’ll need a compatible channel like Youtube to publish it. With around 27 million pieces of content being published online each day, there is no doubt that pushing your content to your target audience has become an uphill task. Rework and Repost. Make a slight change of the title to give it a new focus.
  • BIZNOLOGY  |  MONDAY, NOVEMBER 7, 2016
    [Youtube] How to effectively integrate video content onto your website
    Viewers love and appreciate how-to videos, as evidenced by the endless supply of such channels on YouTube. According to mediakix , the second-most popular type of YouTube video are how-to videos. The great news is these plug-ins can usually import videos directly from your YouTube channel so the setup and maintenance is minimal.
  • CONTENT STANDARD  |  MONDAY, NOVEMBER 7, 2016
    [Youtube] The Top Email Marketing ROI Trends to Watch in 2017
    Similarly, marketers might incorporate video content into subscribers referred from YouTube. Email marketing may not have the sex appeal of Instagram or Snapchat, but research continues to show its ROI prowess—even among smartphone-tethered Millennials. Its effectiveness shines across demographics and devices. Why Brands Love Email.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, NOVEMBER 7, 2016
    [Youtube] How do I find time to create content? 25 Ideas!
    But here’s a fact: successful bloggers, YouTubers, and podcasters have the same number of hours in a day as you. By Mark Schaefer. I’ve never met a person who says they have too much time, especially when it comes to creating content! Everybody has the same time to create content, but not everybody makes it a priority. Focus. Vacation?
  • HUBSPOT  |  MONDAY, NOVEMBER 7, 2016
    [Youtube] 19 Brands with a Cult Following (And What You Can Learn From Them)
    The brand holds five million YouTube subscribers captive for talks that average 20 minutes in length. At least, that’s how I see a company with 6,000 user-branded videos uploaded to YouTube every day. Ever wonder how Dollar Shave Club turned razor subscriptions into a billion dollar exit ? The answer is simple. Source: Brand New.
  • JUNTA 42  |  SATURDAY, NOVEMBER 5, 2016
    [Youtube] This Week in Content Marketing: Social Media Platforms Take More Victims
    Joe’s rave: The good folks at Spark Media Solutions have produced a new YouTube video on five “terrifying” consumer behavior changes that may be impacting your marketing results. encourage everyone out there to subscribe to Spark’s YouTube channel, Spark Minute , as well. This week’s show. Click To Tweet.
  • ACT-ON  |  FRIDAY, NOVEMBER 4, 2016
    [Youtube] How to Create a Successful Webinar? Start by Asking These 7 Questions
    You can host your recorded content on your own site, but you can also use Google Hangouts, YouTube or Vimeo among others. Online learning is having a golden moment. Institutions like Khan Academy and Linda.com base their entire business model around online classes. What is a webinar? What makes a webinar different? carpeting). Or both.
  • CONTENTLY  |  THURSDAY, NOVEMBER 3, 2016
    [Youtube] How Content Marketing Helped Make Google the Most Attractive Employer in the World
    Google also actively encourages employees to use their own creativity, the prime example being the Nat and Lo YouTube series , which explores activity behind the scenes at Google HQ. In the U.S., But why? Alphabet, Google’s parent company, is eighth on the Fortune 500 list , which likely has a major influence. Social proof.
  • SNAPAPP  |  THURSDAY, NOVEMBER 3, 2016
    [Youtube] Where to Place Interactive Elements in Your Marketing Videos
    There’s a reason YouTube processes more than 3 billion searches a month and has taken reign as the second most popular search engine. Just like in YouTube videos where link out overlays and related content can be added to any video, your marketing videos can have those, too. People like video. And that reason is cat videos. via GIPHY.
  • VIDYARD  |  THURSDAY, NOVEMBER 3, 2016
    [Youtube] 7 Ways HR Can Use Video to Better Engage and Hire Top Talent
    The play button and YouTube logo are probably so familiar to you that you could describe what they look like without looking. So many videos live on YouTube, even company videos that are embedded from YouTube on company websites. There’s a reason why we see video everywhere. Okay, many reasons. Like Human Resources. Is that you?
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