• CONTENTLY  |  FRIDAY, DECEMBER 9, 2016
    [Youtube] Here’s How People Avoid Watching Pre-Roll Videos
    Why intentionally interrupt someone’s experience when you can distribute your own content on YouTube? B2C Brands Media data eMarketer pre-roll video YouTubeTurns out, I’m not the only person upset about that last one. Perhaps even more telling is that 20 percent of users will close the video altogether.
  • BIZNOLOGY  |  FRIDAY, DECEMBER 9, 2016
    [Youtube] Am I connecting with my customers enough? 10 tips for customer outreach
    Would a YouTube tutorial from a designer really help them connect with you? How’s your customer outreach? You might be looking at how to secure new customers and follow up on leads, but are you also keeping your existing customers happy? We hear a lot about customer engagement and outreach these days. Keep your brand consistent.
  • ACT-ON  |  FRIDAY, DECEMBER 9, 2016
    [Youtube] Why you need a creative brief for every project
    Consider the popularity of visual media like Instagram, emojis, and YouTube. Humans are wired to see images. More than half of humans are visual learners. Our brains process visuals incredibly fast: in just 13 milliseconds. We’ve long been visual beasts (think of the most early form of communication, hieroglyphics). What is a creative brief?
  • CONTENTLY  |  THURSDAY, DECEMBER 8, 2016
    [Youtube] Who Will Win the War for TV Ad Dollars?
    Why watch the Academy Awards and deal with a bombardment of ads when you can fire up Netflix and watch the highlights later on YouTube? There’s the over-the-top (OTT), digital-native providers like Netflix (which will soon have as many subscribers as all of cable), Hulu, YouTube, and Amazon. Millions of people watch it. block].
  • MODERN B2B MARKETING  |  THURSDAY, DECEMBER 8, 2016
    [Youtube] 10 Trends That Defined Digital Marketing in 2016
    In June, YouTube released a new capability for live streams to be captured and served directly through the company’s mobile app. Author: Mike Tomita As the role of marketing continues to expand, it’s more challenging than ever to keep a pulse on what changes are occurring in the field. Increased Social Search Functionality. Get dunked today.
  • CONTENT STANDARD  |  THURSDAY, DECEMBER 8, 2016
    [Youtube] How Millennials in the Workplace Are Revolutionizing Marketing
    Consider the story of Dollar Shave Club, which burst onto the shaving scene with a widely shared YouTube video. For young marketing professionals, a simple phrase might define their marketing approach: out with the old, in with the new. Switching over to digital—now—is the younger crowd’s imperative. The Digital Shift (or Lack Thereof).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, DECEMBER 8, 2016
    [Youtube] Learn to create effective content by putting it through the RITE test
    Kinman, better known as Hickok45 , is a YouTube sensation, with more than 2 million subscribers to his channel, lucrative sponsorships, and paid appearances. This is what he does on YouTube. By Mark Schaefer. Here’s a proven method to consistently create effective content: Put it to the RITE test. Let’s take a deeper look. Relevant.
  • HUBSPOT  |  THURSDAY, DECEMBER 8, 2016
    [Youtube] 28 of the Best Chrome Extensions for SEO, Productivity & More
    We can’t guarantee that they will make YouTube videos less tempting to watch, but we recommend them for busy marketers who want to make their time online more efficient. For all of the greatness that the internet affords -- cute animal videos , GIFs , and interesting blogs -- I think its biggest downside is how distracting it can be.
  • VIDYARD  |  WEDNESDAY, DECEMBER 7, 2016
    [Youtube] 5 Holiday Videos from 2016 That Bring Joy to the World
    At 21 million views on YouTube, it’s seen more play time than all of the other videos in this post combined, and for good reason. I never really liked the holidays, I’m not going to lie. None of this was my jam. But now that I’m older, the holidays represent some new fun traditions. And that’s what I want to talk about today. What are yours?
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, DECEMBER 7, 2016
    [Youtube] Using Mobile Experiences to Grow Your List
    popular YouTube channel. Let’s just get this out of the way: email is a mobile channel. Across virtually every industry, the majority of email activity (opens & clicks) happens on the consumer’s mobile device. But mobile isn’t just about engaging your list after the fact. The Two Mobile Audiences. The Rented Audience.
  • ACT-ON  |  WEDNESDAY, DECEMBER 7, 2016
    [Youtube] Direct Mail Is Not Dead: Top 4 Ways to Integrate Digital and Direct Mail
    Scanning the code led customers to a YouTube video that featured staffers expressing their sincere gratitude to their customers. When thinking of direct mail, you might imagine big, colorful postcards from the local car dealership or the latest advertisements from a mortgage company, all of which end up in the same place: the trash.
  • CONTENTLY  |  TUESDAY, DECEMBER 6, 2016
    [Youtube] State of Content Marketing 2017: The 3 Traits That Will Make Brands Truly Successful
    regular YouTube video of someone playing a guitar wasn’t interesting. In 1956, a dust of mysterious plant spores blew into the town of Santa Mira, California. That’s when things started getting weird. Big green pods started growing around town. Soon, the doctors started panicking too. By aliens. This story never actually happened.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, DECEMBER 6, 2016
    [Youtube] 37 Big Data Case Studies with Big Results
    With affordable campaigns starting as low as $10 per day, Virool gives anyone the ability to distribute YouTube video content through a series of online publishers and offers clients full transparency with accurate and detailed analytics. By Rob Petersen, {grow} Community Member. Who’s using it? How are they apply data?
  • WEBBIQUITY  |  TUESDAY, DECEMBER 6, 2016
    [Youtube] The 24 Best Visual Content Creation Tools
    Create sharable animated GIFs from images, YouTube, uploaded video, or a webcam. On Make a GIF, you can create from screenshots, YouTube videos, uploaded videos, or premade GIFs.” More than 90% of B2B marketers already use content marketing in some form, and spending on content marketing is projected to double by 2019. 14) Kleki.
  • SNAPAPP  |  MONDAY, DECEMBER 5, 2016
    [Youtube] 25 Content Marketing Stats to Guide Your 2017 Strategy
    Other popular platforms include Twitter (87%), Facebook (84%), YouTube (74%) and Google+ (62%). With 2016 coming to a close, now is the time to look ahead and start planning for the lap around the sun. Let’s dive in and explore these stats to get a firm grasp on what’s new within this realm. Content Marketing Stats for 2017. 1. eMarketer.
  • CONTENTLY  |  MONDAY, DECEMBER 5, 2016
    [Youtube] Ask a Content Guy: How Do I Scale My Content Marketing Program?
    But the winning formula in 2017 will be to push readers to amazing pieces of content through paid distribution platforms like Facebook, Twitter, Outbrain, YouTube, and LinkedIn. My buzzword of the year is “scale.” My second thought was that this headline is going to absolutely kill it in search. But it’s a damn good one.
  • CONTENT STANDARD  |  MONDAY, DECEMBER 5, 2016
    [Youtube] 3 Neglected Content Distribution Trends You Should Test in 2017
    When it comes time to set goals for 2017, many marketers will be searching for ways they can make the most of the work they’re already doing. Content creation is in full force at many enterprise organizations—so the task at hand isn’t producing more content, or even producing better content. What are those approaches, exactly?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, DECEMBER 5, 2016
    [Youtube] Content marketing strategy: Start with questions, end with insights
    Let’s unpack that idea. A few years ago, YouTube came out with a white paper stating that companies doing the best job building brands on the  web used three different kinds of content : Hygiene — The “everyday content” that answers common customer questions. By Mark Schaefer. Hero — Epic content that goes viral.
  • HUBSPOT  |  TUESDAY, NOVEMBER 29, 2016
    [Youtube] Virtual Reality vs Traditional Video: 7 Differences You Need to Know
    The best you can do is make sure that your audiences can immerse themselves in your VR content through as many platforms as possible: from Google Cardboard to YouTube to Sulon Q. Virtual reality is the hot new video marketing tool disrupting business plans and budgets across the planet. It’s priced at around US $460. No joke. Content
  • VIDYARD  |  TUESDAY, NOVEMBER 29, 2016
    [Youtube] Study: Video Marketing Most Effective When Measured with Advanced Analytics
    50% said they plan to use a third-party video hosting or video marketing platform vs. YouTube or Vimeo, up from 38% last year. Organizations embracing video as part of account-based marketing and personalization strategies. Video expanding beyond marketing departments. More than half of participants produce 11 or more videos per year.
  • B2B LEAD GENERATION BLOG  |  TUESDAY, NOVEMBER 29, 2016
    [Youtube] Better Social Selling, an Interview with Jill Rowley
    One of the things that I love to do, I go to LinkedIn’s annual conference , and they always post their video content on YouTube. Have you ever wondered about how you can leverage social selling for better lead generation and business development? images/2016/11/Jill-Rowley-Social-Selling.mp3. Jill: Sure, Brian. Yeah, absolutely.
  • MODERN B2B MARKETING  |  MONDAY, NOVEMBER 28, 2016
    [Youtube] 4 Life Lessons I Learned (So Far) From a Career in B2B Sales
    The piano happens to be one of my favorite instruments, and if you’ve never listened to The Piano Guys , a group that covers everything from Beethoven’s 5 Secrets (a favorite of mine) to Rolling in the Deep, you need to stop what you’re doing right now and pull up their YouTube channel. Author: Alexandra Nation I’m cursed. Back to Erica.
  • HUBSPOT  |  MONDAY, NOVEMBER 28, 2016
    [Youtube] Traveling Teddy Bears, Reckless Cats, and Lots of Butter: 10 of the Best Ads from November
    The UK department store just dropped their much-anticipated follow-up to the Cannes Lion-winning "Monty's Christmas," and it's already gained over 17 million views on YouTube since its release on November 9th. The days are getting shorter, the air is getting colder, and the airwaves are awash with holiday spirit (and sales!). Agency Barton F.
  • CONTENT STANDARD  |  SATURDAY, NOVEMBER 26, 2016
    [Youtube] How Branded Short Films and Documentaries Are Transforming Video Marketing in 2016
    On YouTube, more than half of video views come from mobile devices, the video site reported. It’s a transporting, adrenaline-raising experience—and in just a few weeks, it earned nearly five million views on YouTube alone. 3. Expert Dr. James McQuivey estimated that one minute of video is equal to 1.8 million words. My Story.”
  • CHIEFMARTECH  |  MONDAY, NOVEMBER 21, 2016
    [Youtube] A quick tour of measurement for video campaigns
    You not only have brands publishing videos on traditional platforms like YouTube but now they are posting videos natively on Facebook, Instagram, Snapchat, Twitter, and others. The following is a guest post by Steven Wastie , the CMO of Origami Logic. Why is that the case? This is not the case with most other digital mediums. Marketing Data
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, NOVEMBER 21, 2016
    [Youtube] What is the role of content marketing in an ad-free world?
    The “ influencer frenzy ” where brands are paying enormous amounts of money to be aligned with a YouTube star or Snapchat queen is really just beginning, and it’s all fueled by content. 5. By Mark Schaefer. Here’s the current state of my advertising consumption. have not seen a newspaper ad in five years. Maybe longer.
  • VIDYARD  |  MONDAY, NOVEMBER 21, 2016
    [Youtube] Why the Video Platform Reigns as the Best of Internal Communications Tools
    You can’t put internal (and confidential) information on YouTube, and you probably don’t have a background in IT or development to figure out how to embed video files on your site. YouTube isn’t always a great solution for internal communication teams due to security, and also because some locations around the world block the site.
  • VIDYARD  |  MONDAY, NOVEMBER 21, 2016
    [Youtube] Why the Video Platform Reigns as the Best of Internal Communications Tools
    You can’t put internal (and confidential) information on YouTube, and you probably don’t have a background in IT or development to figure out how to embed video files on your site. YouTube isn’t always a great solution for internal communication teams due to security, and also because some locations around the world block the site.
  • FATHOM  |  FRIDAY, NOVEMBER 18, 2016
    [Youtube] The 4 Key Takeaways from Google Ignite Healthcare 2016
    Billion health-related videos on YouTube and that number is growing (38% YoY). Google hosted a one-day event for healthcare marketers to help discuss the current health-related trends. This year, the event took place in New York City at the Google Headquarters. Healthcare User Behavior #1. Health is now a top 5 concern among Americans.
  • VIDYARD  |  FRIDAY, NOVEMBER 18, 2016
    [Youtube] More Content is Not Always Better – Wise Words from Chris Vandermarel
    This is something that digital publishers do really well, including sites like Netflix and YouTube. I don’t know how many times you go on YouTube trying to find a certain video, but then you end up watching three, four or five additional videos because there’s just so much recommended content that comes up as you’re watching that primary piece.
  • VERTICAL RESPONSE  |  THURSDAY, NOVEMBER 17, 2016
    [Youtube] Holiday Marketing Without the Heavy Markup: 11 tips for seasonal marketing on a budget
    Then upload to YouTube and/or Vimeo (or your own website, if it has the capability), and promote the videos on social media and in your emails. It’s the most wonderful time of the year. Hopefully! The National Retail Federation anticipates a 3.6 Send emails! Sending holiday-themed emails to your lists, then, is a no-brainer. Check.
  • ACT-ON  |  THURSDAY, NOVEMBER 17, 2016
    [Youtube] How to Produce a Great Webinar
    Consider posting your webinar on a site like YouTube or Vimeo. In my last post, How to Create a Successful Webinar , I talked about webinars, what they are and how to set them up. Today, let’s follow up on that post with helpful tips to get you to the next phase to produce a great webinar. Homework first! Great – now let’s get started.
  • HUBSPOT  |  THURSDAY, NOVEMBER 17, 2016
    [Youtube] How to Experiment With Controversial Content (Without Alienating People)
    More than 57 million views on YouTube alone, and currently holds the title of the second most-viewed community and activism campaign of all time. 2) Use a familiar, credible, and relatable data source. In their ideal world, an investment in content marketing should deliver exposure that rivals celebrity headlines and breaking industry news.
  • MODERN B2B MARKETING  |  WEDNESDAY, NOVEMBER 16, 2016
    [Youtube] 4 Ways to Elevate Your Marketing with Great Content
    Zach King, filmmaker and YouTube and Instagram personality, took the stage in his presentation, “The Storyteller in All of Us.” Zach got his start on YouTube with his Final Cut video editing software tutorials. Author: Elaine Ip As marketers, we’re always looking for new ways to engage our audience. So how do we rise above the noise?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, NOVEMBER 16, 2016
    [Youtube] Cutting, pasting, and going to court. Know your copyright rights
    You can choose to embed (most sites like YouTube give you the code for that), but make sure that the way it’s displayed makes it clear the video isn’t your own original work. By Kerry Gorgone, {grow} Contributing Columnist. As an attorney, all I want is for my friends and colleagues to avoid legal hassles. Know your copyright rights.
  • NUSPARK  |  WEDNESDAY, NOVEMBER 16, 2016
    [Youtube] How Long Does it Take to Get Results from Content Marketing?
    Other popular channels are Twitter, Facebook and YouTube. “ Marketing is impatient. Everything we do feels like we need to do it faster.”. – Ann Handley. How the chef prepares, combines and cooks quality, fresh ingredients determines how delicious a seafood paella will be. Content marketing is like cooking. The amount of content you provide.
  • HUBSPOT  |  TUESDAY, NOVEMBER 15, 2016
    [Youtube] 5 Ways You Can Use Visual Content to Increase Conversion Rates
    After all, Google didn’t acquire YouTube for fun. I was ready to buy. My finger hovered over the “Add to Cart” button. But I still wasn’t sure. While all the images on the site were professional and inspiring, not one of them was user-generated or showed an outfit on an average-sized human being. Videos & Product Pages. Picture This.
  • HUBSPOT  |  TUESDAY, NOVEMBER 15, 2016
    [Youtube] How Can Schools Incorporate Video into Their Admissions Marketing
    We also know that 86% of universities and colleges already have a YouTube presence. Frankly, YouTube is only the jumping-off point. All your video content should make its way to your YouTube channel, but if you're putting all your video focus solely on YouTube, you're missing out on opportunities. It doesn't have to be.
  • VIDYARD  |  MONDAY, NOVEMBER 14, 2016
    [Youtube] Thoughts from Viewtopia 2016: Video Has Evolved
    YouTube is Important — But so is Your Website. More than 20 billion videos are played across SnapChat, YouTube and Facebook every day, but what happens to these prospects once they’re done watching? More than 20B videos are played on Snapchat, YouTube & Facebook each day. They should be telling stories. Let that soak in.
  • VIDYARD  |  FRIDAY, NOVEMBER 11, 2016
    [Youtube] Winners of 2016 Video Marketing Awards Announced at Viewtopia
    Its YouTube channel features nearly 1,000 videos, and the top 15 each have more than 50,000 views. Lenovo, Reltio, MongoDB, SolarWinds and others recognized for innovative use of video to drive business results. And the results are coming whether the organizations are large or small, whether the videos highly produced or done on a budget.
  • VIDYARD  |  FRIDAY, NOVEMBER 11, 2016
    [Youtube] The Best of the Best: 2016 Video Marketing Awards
    Their YouTube channel is home to nearly 1,000 videos and their top 15 videos each have more than 50k views. Marketing can be a bit of a thankless job. It’s not every day someone emails you to say ‘thank you’ for the campaign you’ve run, or the video you’ve made. And that’s why we created the Video Marketing Awards. Sangram here!” Big time.
  • KOMARKETING ASSOCIATES  |  THURSDAY, NOVEMBER 10, 2016
    [Youtube] 30+ Statistics Designed To Guide B2B Social Media Marketing Strategy in the New Year
    Two-thirds of marketers turn to Facebook first for paid social media, and about one-third are leveraging YouTube and Twitter to advertise. It’s that time in the year again. As we head toward the end of 2016, marketing budgets and planning for the new year will begin to take focus. Social Media Strategy and Budgeting. source ). source ).
  • CONTENTLY  |  THURSDAY, NOVEMBER 10, 2016
    [Youtube] How Content Made Peloton the Fastest-Growing Company in New York
    At the beginning of 2016, Peloton Cycle asked its employees to share their New Year’s resolutions on YouTube. On YouTube , riders can find a collection of videos including workouts , healthy recipes , and motivational messages. Turns out Peloton executives had the same idea. According to Inc. Batali is all over social media.
  • SNAPAPP  |  THURSDAY, NOVEMBER 10, 2016
    [Youtube] 9 Top Holiday Marketing Campaigns (For Every Season)
    encourage you to take a look at their collection on YouTube for other gems that showcase the company’s unique take on building customer relationships. Nothing gets marketers’ creativity flowing quite like an upcoming holiday. Sadly, when executed, many holiday marketing campaigns simply fall flat. Why is that? HubSpot: Holiday Stock Photos.
  • B2B MARKETING INSIDER  |  THURSDAY, NOVEMBER 10, 2016
    [Youtube] Should Brands Rely on Social Media to Connect with Consumers?
    YouTube was the channel of choice. Since social media channels have come into existence, brands have been trying to figure out how to leverage them as sales channels for consumers. If brands wanted to sell to women, they thought they had to get in front of them on Pinterest. Needed to reach young men? However every few […].
  • BIZIBLE  |  TUESDAY, NOVEMBER 8, 2016
    [Youtube] Content On Steroids - Maximize the Value of Your B2B Content (Without Actually Writing More Content)
    If you decide to create videos, you’ll need a compatible channel like Youtube to publish it. With around 27 million pieces of content being published online each day, there is no doubt that pushing your content to your target audience has become an uphill task. Rework and Repost. Make a slight change of the title to give it a new focus.
  • BIZNOLOGY  |  MONDAY, NOVEMBER 7, 2016
    [Youtube] How to effectively integrate video content onto your website
    Viewers love and appreciate how-to videos, as evidenced by the endless supply of such channels on YouTube. According to mediakix , the second-most popular type of YouTube video are how-to videos. The great news is these plug-ins can usually import videos directly from your YouTube channel so the setup and maintenance is minimal.
  • CONTENT STANDARD  |  MONDAY, NOVEMBER 7, 2016
    [Youtube] The Top Email Marketing ROI Trends to Watch in 2017
    Similarly, marketers might incorporate video content into subscribers referred from YouTube. Email marketing may not have the sex appeal of Instagram or Snapchat, but research continues to show its ROI prowess—even among smartphone-tethered Millennials. Its effectiveness shines across demographics and devices. Why Brands Love Email.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, NOVEMBER 7, 2016
    [Youtube] How do I find time to create content? 25 Ideas!
    But here’s a fact: successful bloggers, YouTubers, and podcasters have the same number of hours in a day as you. By Mark Schaefer. I’ve never met a person who says they have too much time, especially when it comes to creating content! Everybody has the same time to create content, but not everybody makes it a priority. Focus. Vacation?
  • HUBSPOT  |  MONDAY, NOVEMBER 7, 2016
    [Youtube] 19 Brands with a Cult Following (And What You Can Learn From Them)
    The brand holds five million YouTube subscribers captive for talks that average 20 minutes in length. At least, that’s how I see a company with 6,000 user-branded videos uploaded to YouTube every day. Ever wonder how Dollar Shave Club turned razor subscriptions into a billion dollar exit ? The answer is simple. Source: Brand New.
  • JUNTA 42  |  SATURDAY, NOVEMBER 5, 2016
    [Youtube] This Week in Content Marketing: Social Media Platforms Take More Victims
    Joe’s rave: The good folks at Spark Media Solutions have produced a new YouTube video on five “terrifying” consumer behavior changes that may be impacting your marketing results. encourage everyone out there to subscribe to Spark’s YouTube channel, Spark Minute , as well. This week’s show. Click To Tweet.
  • ACT-ON  |  FRIDAY, NOVEMBER 4, 2016
    [Youtube] How to Create a Successful Webinar? Start by Asking These 7 Questions
    You can host your recorded content on your own site, but you can also use Google Hangouts, YouTube or Vimeo among others. Online learning is having a golden moment. Institutions like Khan Academy and Linda.com base their entire business model around online classes. What is a webinar? What makes a webinar different? carpeting). Or both.
  • CONTENTLY  |  THURSDAY, NOVEMBER 3, 2016
    [Youtube] How Content Marketing Helped Make Google the Most Attractive Employer in the World
    Google also actively encourages employees to use their own creativity, the prime example being the Nat and Lo YouTube series , which explores activity behind the scenes at Google HQ. In the U.S., But why? Alphabet, Google’s parent company, is eighth on the Fortune 500 list , which likely has a major influence. Social proof.
  • SNAPAPP  |  THURSDAY, NOVEMBER 3, 2016
    [Youtube] Where to Place Interactive Elements in Your Marketing Videos
    There’s a reason YouTube processes more than 3 billion searches a month and has taken reign as the second most popular search engine. Just like in YouTube videos where link out overlays and related content can be added to any video, your marketing videos can have those, too. People like video. And that reason is cat videos. via GIPHY.
  • VIDYARD  |  THURSDAY, NOVEMBER 3, 2016
    [Youtube] 7 Ways HR Can Use Video to Better Engage and Hire Top Talent
    The play button and YouTube logo are probably so familiar to you that you could describe what they look like without looking. So many videos live on YouTube, even company videos that are embedded from YouTube on company websites. There’s a reason why we see video everywhere. Okay, many reasons. Like Human Resources. Is that you?
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, NOVEMBER 3, 2016
    [Youtube] Why Cross Channel Marketing Needs To Be Visual
    Canadian Blood Services (CBS) offers a multi-channel experience including an extensive website, mobile app, and very active presence on Facebook, Twitter, Instagram, LinkedIn and YouTube. Imagine you are working on building a cross-channel marketing campaign. No professional photographs, stock images, logos and definitely zero videos.
  • HUBSPOT  |  THURSDAY, NOVEMBER 3, 2016
    [Youtube] 10 of the Best Podcasts About Business and Management
    You can access them via YouTube or iTunes. 6) For faith and communication: Andy Stanley. Today’s workforce is always on the go and multitasking. We’re busy, we’re distracted, we’re ambitious, and we’re always on the hunt for new sources of inspiration. That’s why business management-oriented podcasts are so perfect for today’s professionals.
  • ACT-ON  |  THURSDAY, NOVEMBER 3, 2016
    [Youtube] How to Create Social Media and Content Marketing Synergy
    Upload your video to YouTube and Vimeo and share links through the desired social media platforms. Do you have social media and content marketing synergy? Marketers understand that in today’s digital environment, social media is a must-have for reaching customers. It’s where they spend an increasing amount of time. Why not? Strong. LinkedIn.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, NOVEMBER 2, 2016
    [Youtube] 5 Marketing Lessons I learned from the dystopian “Black Mirror”
    YouTube’s new strict policy about what counts as advertiser-friendly content and Twitter’s discontinuation of their Vine app negatively impacts the livelihood of content providers who have focused on these platforms. By Mars Dorian, {grow} Contributing Columnist. Hence, it’s just like our social media world:). You get ranked.
  • VIDYARD  |  TUESDAY, NOVEMBER 1, 2016
    [Youtube] How the Top Online Video Platforms Are Taking Businesses Beyond YouTube
    In 2005, Chad Hurley, Steve Chen and Jawed Karim opened the doors to YouTube inviting content creators around the world to share their videos with a global audience. In this new world, businesses need to consider a new strategy ‘beyond YouTube’ for hosting, publishing, optimizing and tracking the performance of their online video content.
  • KOMARKETING ASSOCIATES  |  TUESDAY, NOVEMBER 1, 2016
    [Youtube] 5 Ways B2B Marketers Can Differentiate Their Brand in Google Search Results
    All relevant information should be completed, along with applicable photos and media (including YouTube channel connection if appropriate). Earlier this month, my colleague Kristen Vaughn wrote about ways  B2B marketers can implement top-of-funnel SEO strategies to reach new audiences. Google Business Listings. Why B2B Marketers Should Care.
  • SNAPAPP  |  TUESDAY, NOVEMBER 1, 2016
    [Youtube] How to Earn Audience Attention With Paid Media: Channel Options & Best Practices
    YouTube. As online video viewership continues to climb, YouTube is another lucrative advertising medium that allows marketers to get in front of an active audience. Paid media can be a powerful outlet for lead generation and sales – but only when executed in the right ways and in the right places. Testing, testing, and more testing.
  • ACT-ON  |  TUESDAY, NOVEMBER 1, 2016
    [Youtube] 20 Twitter Tricks for B2Bers Who Want to Up Their Game
    You can even make your own animated GIFs from YouTube videos with FreeGifMaker.me. Word to the wise: Get permission from the YouTube video creator before you publish the GIF. Want proof of how fast social media evolves? Here: Twitter is old school. Its growth has slowed to a mere 2% for US users this year. Add line breaks. link].
  • CONTENTLY  |  MONDAY, OCTOBER 31, 2016
    [Youtube] Platform Push: How Big Changes From Facebook, Snapchat, and Pinterest Will Affect Marketers
    The native video player (designed to kill YouTube), Instant Articles (built to colonize publishing), and new marketplace tab (modeled to recreate Craigslist) are just a few examples. One of the biggest trends in content marketing over the past couple years has been a move away from the open web to the closed walls of platforms.
  • VIDYARD  |  MONDAY, OCTOBER 31, 2016
    [Youtube] Vidyard Named a Leader for Online Video Platforms for Sales and Marketing by Independent Research Firm
    Businesses that want to capitalize on video need to harness their own video channels and can’t simply rely on YouTube for distribution, largely because it lacks the rich analytics and integrations that come with platforms such as Vidyard. About Vidyard. Media Contact: Brad Hem. Phone: (281) 543-0669. press@vidyard.com. Press Releases
  • CEROS  |  MONDAY, OCTOBER 31, 2016
    [Youtube] The Madness and Wonder of Immersive Theater
    As an unscripted player in the production, you’re not checking Instagram or watching YouTube. This post, The Madness and Wonder of Immersive Theater , written by Ashley Taylor Anderson , appeared first on Ceros Blog - Interactive Content Marketing & Design Tips. Happy reading! step inside a room the size of a closet. haven’t. hope not to.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 31, 2016
    [Youtube] Why traditional journalism and social influence are blurring
    Last year I got to meet Bethany Mota , a huge YouTube star and one of the most influential people on the web. By Mark Schaefer. ” She said that this digital transformation was happening before our eyes, right in the press room. wondered about this. And on the flip side, why would journalists need to become “influencers?”
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 31, 2016
    [Youtube] Why traditional journalism and social influence are blurring
    Last year I got to meet Bethany Mota , a huge YouTube star and one of the most influential people on the web. By Mark Schaefer. ” She said that this digital transformation was happening before our eyes, right in the press room. wondered about this. And on the flip side, why would journalists need to become “influencers?”
  • JUNTA 42  |  SATURDAY, OCTOBER 29, 2016
    [Youtube] This Week in Content Marketing: Content + Audience for the Win
    Robert’s “quick commentary” #2: In a recent blog post, new-media advocate Thomas Baekdal takes a hard look at how the media frequently cites YouTube views as being the online equivalent of TV ratings. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. This week’s show.
  • BIZNOLOGY  |  FRIDAY, OCTOBER 28, 2016
    [Youtube] Interactive video for sales just got a big boost from Apple
    That’s changed with the advent of YouTube annotations and the availability of easy-to-use platforms like HapYak. In a wide-ranging report, The Future of Video , Feng Li  of London’s Cass Business School  writes that “video is not simply an important part of the online experience. Increasingly, video is the internet.” Like this post?
  • CONTENT STANDARD  |  FRIDAY, OCTOBER 28, 2016
    [Youtube] 5 Healthcare Brands That Breathe New Life into Social Media Marketing Strategy
    ” With a gamut of presences that spans Facebook, Twitter, Instagram, Pinterest, LinkedIn, and Youtube—proving it knows exactly where its readers are, and wants to meet them on their level. In my experience, delivering great service alone isn’t enough. The truth? Social media matters. These five brands are perfect examples. 1.
  • CONTENTLY  |  THURSDAY, OCTOBER 27, 2016
    [Youtube] Contently Case Story: How Babbel Built Its Global Video Strategy
    million YouTube views. ” These videos, which each have hundreds of thousands of YouTube views, perform well on social channels, particularly Facebook, where Wood and his team can target the audience by location. million views on YouTube. But why?” ” Matthew asks in Italian. Translating stories into strategy.
  • FATHOM  |  WEDNESDAY, OCTOBER 26, 2016
    [Youtube] Purple Spaghetti and True Confessions | #KreweChats on Marketo [Episode #8]
    The sessions are housed in the Marketo community and are also available on YouTube. You can subscribe on YouTube here so you don’t miss an episode. MQL-SQL-OMG! If this statement resonates with you, then you’ll love #KreweChats. KreweChats is full of honest insights, from honest marketers, in love with an awesome platform.
  • ACT-ON  |  WEDNESDAY, OCTOBER 26, 2016
    [Youtube] 5 Tips to Infuse More Personality into Your Content
    Google used this strategy when it was creating a branded YouTube story. Marketers are churning out more content than ever, but statistics show that most of this content is not being consumed. That’s right! Up to 70 percent of content created by B2B marketers is collecting dust and not making an impact. But why? The digital noise is loud.
  • ACT-ON  |  WEDNESDAY, OCTOBER 26, 2016
    [Youtube] 5 Tips to Infuse More Personality into Your Content
    Google used this strategy when it was creating a branded YouTube story. Marketers are churning out more content than ever, but statistics show that most of this content is not being consumed. That’s right! Up to 70 percent of content created by B2B marketers is collecting dust and not making an impact. But why? The digital noise is loud.
  • BIZNOLOGY  |  TUESDAY, OCTOBER 25, 2016
    [Youtube] Ask and thou shalt receive
    Email Marketing Influencer Marketing Internet Marketing Marketing Automation Public Relations Advertising Audience Automobile salesperson Azmi v Kirklees Metropolitan BC BRICS Contestant Halloween Indoor rower Influencer marketing instagram Loan marketing Michael McGriff Newsday return on investment Rowing (sport) Sales snapchat YouTube
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, OCTOBER 25, 2016
    [Youtube] How to become an influencer (even if you’re a little guy!)
    ”) If you’re not good at writing, you may consider YouTube or a podcast. Only now am I thinking of diversifying my content into a YouTube channel. By Aaron Lee, {grow} Community Member. If you’ve never heard of me, hello there! This is @AskAaronLee. You’re wrong. This was a brave new frontier for me. Add value.
  • KOMARKETING ASSOCIATES  |  TUESDAY, OCTOBER 25, 2016
    [Youtube] Using Top-of-Funnel Content to Drive SEO Results
    This tool finds long tail variations from a root keyword while analyzing popular queries across Google, Youtube, Amazon Bing and other search engines. This The idea is, of course, to get leads and prospects to move past the awareness phase , and ultimately convert. Finding the right balance is a key component of content marketing success.
  • CONTENT STANDARD  |  TUESDAY, OCTOBER 25, 2016
    [Youtube] 5 Brands with Highly Successful Facebook Marketing Strategies
    Benefit does a noteworthy job of connecting its most important social media platforms to its Facebook page, pulling in its Instagram, YouTube, and Pinterest feeds on the left rail of its page. At this point, everyone and their mother (or, in my case, father ) has a Facebook. Yes, that means Facebook comes before coffee. The Queen: Starbucks.
  • CONTENT STANDARD  |  SATURDAY, OCTOBER 22, 2016
    [Youtube] 9 Content Strategy Tips from MarketingProfs B2B Marketing Forum 2016
    He urged marketers whose companies sell to that demographic to get on the platform, and to think about Snapchat as product storytelling a la Twitter meets YouTube. When I told my sister over dinner that I had been at a B2B marketing conference, she asked what my job had to do with apiaries. “Bee-lieve it or not, nothing,” I said.
  • ACT-ON  |  THURSDAY, OCTOBER 20, 2016
    [Youtube] Neuromarketing: Using Neuroscience to Supercharge Results
    Google partnered with Mediavest to conduct a biometrics study to determine the effectiveness of YouTube overlays versus pre-rolls. Advertising legends such as David Ogilvy, Claud C. Hopkins and Leo Burnett understood the power of neuromarketing. Back then, they just didn’t call it that. And so can you. But how? Brands That Use Neuromarketing.
  • ACT-ON  |  THURSDAY, OCTOBER 20, 2016
    [Youtube] Neuromarketing: Using Neuroscience to Supercharge Results
    Google partnered with Mediavest to conduct a biometrics study to determine the effectiveness of YouTube overlays versus pre-rolls. Advertising legends such as David Ogilvy, Claud C. Hopkins and Leo Burnett understood the power of neuromarketing. Back then, they just didn’t call it that. And so can you. But how? Brands That Use Neuromarketing.
  • VIDYARD  |  WEDNESDAY, OCTOBER 19, 2016
    [Youtube] Welcome to Viewtopia: Vidyard Announces Speakers for 2016 Video Marketing Summit
    YouTube and Vine star Zach King, Forrester analysts Nick Barber and Laura Ramos, Solarwinds video director René Lego join top voices in video, marketing, content and customer success. Video continues to be one of the fastest growing and most effective areas of modern digital marketing. Since that moment, he’s had the film bug in his blood.
  • VIDYARD  |  WEDNESDAY, OCTOBER 19, 2016
    [Youtube] A Shortish History of Online Video
    On February 14th, 2005, Chad Hurley, Steve Chen, and Jawed Karim, three alumni of PayPal, launched YouTube as a place for people to share their online videos, and search for other people’s videos. In less than a year, YouTube was serving 100 million videos online per day, and was accounting for 60% of all internet traffic. billion.
  • KOMARKETING ASSOCIATES  |  TUESDAY, OCTOBER 18, 2016
    [Youtube] 20 Content Marketing Tools to Rely on From Start to Finish
    YouTube allows users to upload videos that can be shared with the world. When used effectively, content marketing can help build your brand, attract new business, support SEO initiatives, and improve your reputation across the industry. However, truly impactful content strategies require some very hard work and dedication. Pocket. Quora.
  • VIDYARD  |  TUESDAY, OCTOBER 18, 2016
    [Youtube] 4 Video Marketing Strategies to Help You Get Better Results Right Now
    Whether you’re just dipping your toes into video marketing, or maybe you have hundred and hundreds of amazing videos on your YouTube page, or even better, in a video marketing platform. Either way, your priority isn’t video views, it’s about bringing in results to impress your leaders, generate leads, build pipeline and help close deals.
  • B2B MARKETING INSIDER  |  TUESDAY, OCTOBER 18, 2016
    [Youtube] How Well Do You Know Your Customers? 4 Tips to Help You Boost Your Marketing Effectiveness
    They post status updates on social media, set up YouTube channels, and pay for local advertising, all with the hope that their message will convince people to buy what they’re offering. Businesses spend a great deal of money and effort reaching out to potential customers. The post How Well Do You Know Your Customers?
  • ACT-ON  |  TUESDAY, OCTOBER 18, 2016
    [Youtube] Do you mind the clock? Or does time mind you?
    Working from home has its definite perks, like being able to throw in a load of laundry or do a quick yoga class via YouTube. But when I tell people I WFH, I think they imagine those activities are what I do most of the day. lady of leisure. Truth is, I actually get way more done at my home office than I ever do in the traditional office.
  • ACT-ON  |  TUESDAY, OCTOBER 18, 2016
    [Youtube] Do you mind the clock? Or does time mind you?
    Working from home has its definite perks, like being able to throw in a load of laundry or do a quick yoga class via YouTube. But when I tell people I WFH, I think they imagine those activities are what I do most of the day. lady of leisure. Truth is, I actually get way more done at my home office than I ever do in the traditional office.
  • EARNEST ABOUT B2B  |  TUESDAY, OCTOBER 18, 2016
    [Youtube] 7 key takeaways from The State of Inbound 2016
    They are planning on adding YouTube (56%) and Facebook video (46%) to their distribution channels. It’s not really a surprise as video consumption is constantly growing and YouTube is the second largest search engine and a key tool to grow SEO presence. What are your company’s top marketing priorities over the next 12 months?
  • CEROS  |  MONDAY, OCTOBER 17, 2016
    [Youtube] Arcade Games and Interactive Storytelling Constraints
    Source: YouTube. Source: YouTube. This post, Arcade Games and Interactive Storytelling Constraints , written by Ashley Taylor Anderson , appeared first on Ceros Blog - Interactive Content Marketing & Design Tips. Happy reading! Wade Watts, Ready Player One. This is the dystopian future Wade Watts lives in. Mario is the brave hero.
  • JUNTA 42  |  SATURDAY, OCTOBER 15, 2016
    [Youtube] This Week in Content Marketing: Thought Leadership Requires Actual Leading Thoughts
    We also dissect the art of thought leadership, which requires both thought and leadership, and grill McDonald’s for its YouTube channel fail. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. This week’s show. Recorded live on October 10, 2016; Length: 1:04:27). Click To Tweet.
  • MODERN B2B MARKETING  |  FRIDAY, OCTOBER 14, 2016
    [Youtube] Navigating the Digital Marketing Landscape in China
    What is commonly referred to as the “Great Firewall of China” specifically blocks foreign digital platforms such as Facebook, Twitter, Google, and Youtube. Author: Benji Lamb Venturing into the digital landscape in China is one of the most fascinating and unique propositions for savvy marketers. It is, however, wholly unique.
  • ACT-ON  |  FRIDAY, OCTOBER 14, 2016
    [Youtube] Hiring the Perfect Person to Run Your Social Media
    Duties may include cultivating new communities and managing branded online communities on the company’s behalf using Facebook, MySpace, Twitter, YouTube and other social media. Planning to increase your social media budget this year? If so, you’re not alone. share of marketing budgets in the next five years. Social media marketing.
  • ACT-ON  |  FRIDAY, OCTOBER 14, 2016
    [Youtube] Hiring the Perfect Person to Run Your Social Media
    Duties may include cultivating new communities and managing branded online communities on the company’s behalf using Facebook, MySpace, Twitter, YouTube and other social media. Planning to increase your social media budget this year? If so, you’re not alone. share of marketing budgets in the next five years. Social media marketing.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, OCTOBER 12, 2016
    [Youtube] The State of Video Streaming
    YouTube faces criticism for changing their policies. Speaking of video stars, in late August YouTube clarified its  Advertiser-friendly Content Guidelines. The The guidelines, YouTube insists, had always been in place. However, the newly-clarified guidelines could prohibit a lot of standard YouTube fair from earning revenue.
  • BIZNOLOGY  |  TUESDAY, OCTOBER 11, 2016
    [Youtube] Micro-influencer marketing is the new long tail
    Candid Belle via YouTube. Run Run Live via YouTube. Fun & Fitness via YouTube. Arianne Cruz via YouTube. Sonnet’s Review via YouTube. Kim Alston via YouTube. Runner Blog via YouTube. Lengthening Locks via YouTube. Trihardist via YouTube. Bliss Holistic Health via YouTube.
  • CONTENT STANDARD  |  MONDAY, OCTOBER 10, 2016
    [Youtube] How Digital Storytelling Patches the Broken Business Model of Online Ads
    month later, the debate has continued over what AdBlock has referred to in YouTube comments as a “broken business model” of online advertising—a sentiment that is mirrored by many website owners and users alike. But what does this mean for brands that are looking to keep their audiences happy and their heads above water?
  • CEROS  |  MONDAY, OCTOBER 10, 2016
    [Youtube] Storytelling > History: Museum Hack’s Interactive Approach to Tours & Team-Building
    Gray began obsessively visiting the museum, uncovering his own stories with the help of Wikipedia and YouTube. This post, Storytelling > History: Museum Hack’s Interactive Approach to Tours & Team-Building , written by Ashley Taylor Anderson , appeared first on Ceros Blog - Interactive Content Marketing & Design Tips. Happy reading!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 10, 2016
    [Youtube] Five new content forms rocking the marketing airwaves
    Content Marketing corporate communications Infographics innovation Mobile marketing visual communication YouTube and video ceros content marketing digital innovation infographic tools mobile marketingBy Mark Schaefer. Here are five that caught my attention. Interactive dynamic video. link]. Mobile-first TV programming. Interactive stories.
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