• CONTENTLY  |  FRIDAY, SEPTEMBER 23, 2016
    [Youtube] Amazon’s Algorithm, and 4 Other Stories You Should Read
    He hosted The Tonight Show back when late-night programming was built to air on TV, not to (mostly) strike viral gold on YouTube the following day. Here’s what you missed while you were busy re-watching every episode of Between Two Ferns … NewCo Shift: The Third Transportation Revolution. Selected by Jordan Teicher, senior editor.
  • BIZNOLOGY  |  FRIDAY, SEPTEMBER 23, 2016
    [Youtube] Socialize your videos for business development
    Another aspect of branding worth noting is   that most B2B videos will viewed on the brand’s website, YouTube , Facebook , or somewhere else with brand identity to spare. People spend more than 100,000,000 hours every day  watching video on Facebook , which will soon be 100% video, according to Mark Zuckerberg. Explainer and tutorial videos.
  • CONTENTLY  |  THURSDAY, SEPTEMBER 22, 2016
    [Youtube] How Global Citizen Became the BuzzFeed of Social Activism
    ” A driving force behind these social voices is Global Citizen’s investment in video, like the one of Handler, shared on major social networks such as Facebook, Instagram, and YouTube. A few weeks ago, comedian Chelsea Handler stuck her face in a bowl of spaghetti bolognese. PastaPolitics.” Already popular in the U.S.,
  • HUBSPOT  |  THURSDAY, SEPTEMBER 22, 2016
    [Youtube] How To Increase Referral Traffic And Get More Leads
    Facebook, Twitter, LinkedIn, YouTube, Google+, Instagram, and Pinterest were the top 7 social media platforms used by marketers. Most marketers have one goal in common: increasing the amount of traffic to their website. One often overlooked tactic that can potentially have the greatest impact is referral traffic. What Is Referral Traffic?
  • VIDYARD  |  THURSDAY, SEPTEMBER 22, 2016
    [Youtube] Meet the Vidyard Team, Video Style: Katie Nielsen
    will sit for hours and watch their clips on YouTube and have lost several weekends to their entertainment. Meet the Team is our monthly chance to introduce you to the fabulous, quirky, talented people that work at Vidyard, using our favorite medium — video! For this episode, we caught up with Katie Nielsen, Technical Writer here at Vidyard.
  • VERTICAL RESPONSE  |  THURSDAY, SEPTEMBER 22, 2016
    [Youtube] Email Design: Let’s Get Typographical
    Some common color connotations include: Red: Associated with the intensity of blood and fire, as in the Red Bull and YouTube logos. When it comes to design, font may be something you don’t really notice unless it’s glaringly bizarre or just very hard to read. broad range of enthusiasts (font geeks?) Accessibility. Readability.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Youtube] Want to be a Better Social Media Marketer? Listen to These 10 Podcasts
    Key Takeaways: Facebook Live drives greater engagement and reach than publishing recorded video or sharing a YouTube link. Duration: 53:40. 9) #AskGaryVee: YouTube Growth Strategies, Business Risks & VanyerMedia's New Office. Key Takeaways: Try collaborating with other YouTubers or influencers in your space on social media.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Youtube] 8 Stats You Need to Know From the 2016 State of Inbound Report [New Data]
    In our study, marketers are accounting for video’s global appeal, with 48% planning on using YouTube and 39% looking to add Facebook video. T he inbound movement has always been about one thing: being relevant and truly helpful to your audience. Check out the full report here or view some of the most interesting highlights below. Tweet this].
  • CONTENTLY  |  MONDAY, SEPTEMBER 19, 2016
    [Youtube] 3 Gaming Trends About to Take Over the Media World
    While gamers can’t take credit for making YouTube an internet behemoth, they’ve certainly done their best to colonize it. In August 2015, YouTube launched YouTube Gaming, a separate platform just for gaming content. Some people tend to think of gaming as a niche hobby. But I always felt otherwise. Live streaming.
  • CONTENT STANDARD  |  SATURDAY, SEPTEMBER 17, 2016
    [Youtube] Should Your Content Marketing Strategy Still Include Guest Posting?
    Yes, a popular guest might be able to drive loads of traffic (and beyond that, leads) to your blog, YouTube page, or other content hub. Guest posting has long been a common tactic in the content marketing strategy toolbox. Should brands be inviting guest posters to submit content? Should they be willing to guest post on other pages?
  • JUNTA 42  |  SATURDAY, SEPTEMBER 17, 2016
    [Youtube] This Week in Content Marketing: The Business Model of More vs. Less Content
    In addition, we discuss whether more or less content will ultimately win the day for brands, and offer our thoughts on why YouTube is changing its advertising model. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. Then, we wrap up with an example of the week from Kodak. Click To Tweet.
  • VIDYARD  |  FRIDAY, SEPTEMBER 16, 2016
    [Youtube] Video Marketing How-To: A Year of Videos
    One thing that is important to note is that Performing a YouTube Channel Audit is still in the top five, and that was the first video I published. Hello and welcome to a special episode of Video Marketing How-To! First off is the big question – is anyone actually watching all these videos? Thankfully, the answer is yes! See you then!
  • HUBSPOT  |  FRIDAY, SEPTEMBER 16, 2016
    [Youtube] The Future of Marketing: WordStream's Founder & ClassPass' CMO on Where Things Are Headed
    To help dissect some of these future trends, we invited WordStream Founder Larry Kim and ClassPass CMO Joanna Lord to have a discussion with HubSpot's VP of Marketing, Kieran Flanagan , via YouTube Live. If you didn't have a chance to watch the full YouTube discussion, don't worry. New technologies were being introduced. The best part?
  • CONTENTLY  |  THURSDAY, SEPTEMBER 15, 2016
    [Youtube] Why Snapchat Is Already Giving Up on Not Being ‘Creepy’
    ” This is the same kind of audience categorization offered by Facebook and YouTube. When Snapchat released 3V advertising, its core ad product, last June, founder and CEO Evan Spiegel was pretty clear about the philosophy behind it. That’s something that’s really important to us.” And it’s really annoying.”
  • CONTENTLY  |  THURSDAY, SEPTEMBER 15, 2016
    [Youtube] 3 Keys to Great Content Marketing, According to Lego CMO Julia Goldin
    It became the most popular brand on YouTube and released a movie that made nearly $500 million worldwide. ” For Lego, pursuing that mission has led to a slew of experiences that fan the flames of its customers’ imaginations—a TV show, popular YouTube videos, a groundbreaking feature film, games , and apps.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, SEPTEMBER 15, 2016
    [Youtube] Social media marketing lessons from my grandfather, the plumber
    If you can’t view the video above, you can see it here on YouTube: Marketing lessons from my grandfather. By Mark Schaefer. “Social media marketing changes everything.” ” I’ve heard that a lot … but is it really true? When I think about it, the fundamentals of marketing really have not changed that much.
  • ACT-ON  |  THURSDAY, SEPTEMBER 15, 2016
    [Youtube] Digital Marketing Agencies – How They’re Changing
    Brands need to understand, YouTube is their TV channel, iTunes is their radio network, and they need to be creating branded content, or be a part of the conversation.”. We met in the same office as we would six years later for our podcast interview, and he basically gave me the roadmap for my professional career for the next five years.
  • ACTIVEDEMAND  |  WEDNESDAY, SEPTEMBER 14, 2016
    [Youtube] Getting the Most From Your Marketing Assets
    Additionally, all the major social media platforms including  Facebook  and  Twitter  offer opportunities to purchase ads, and advertising is also available on  YouTube  and  Reddit. Getting the Most From Your Marketing Assets Have you noticed a seemingly endless amount of marketing blogs talk about “marketing assets”? Try it for free today!
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, SEPTEMBER 14, 2016
    [Youtube] How To Excel at Four Primary Types of Social Media Content
    Whether it’s video on Facebook, Twitter, Snapchat or YouTube, the content you need to be thinking about is video. Let’s kick off with some sobering statistics. We all know that content is being churned out constantly, but have you ever considered how much of it there really is? Every single minute , social media sees: 2.4 Period.”
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 14, 2016
    [Youtube] The Future of Chatbots in Marketing [YouTube Live Event]
    You're in luck: We've organized a live event on YouTube with HubSpot's CTO, Co-founder, and builder of GrowthBot Dharmesh Shah, as well as Looker's Colin Zima, and Slack's Buster Benson. Where: YouTube Live. In the world of tech, there has been a lot of news about the rise of chatbots and why people should care. ET // 11 a.m.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 13, 2016
    [Youtube] A Brief Timeline of the History of Blogging
    As fate would have it, YouTube launched only a year later in February 2005, shortly thereafter inviting the public to upload their own videos. YouTube, c. Greetings, readers. Welcome to the HubSpot Marketing Blog. We’re very happy to have you here. You might not realize it, but getting here was no easy task. The Blogging Vernacular.
  • CONTENTLY  |  MONDAY, SEPTEMBER 12, 2016
    [Youtube] Why Bad Jingles Make Good Marketing
    The tenor of these sentiments is the reason comments were disabled soon after we posted a version of the jingle on YouTube. But I work for a nonprofit car donation program called Kars4Kids , which funds educational initiatives for children. We have a jingle people love to hate. Please stop.” ” These are polite compared to some.
  • CONTENT STANDARD  |  MONDAY, SEPTEMBER 12, 2016
    [Youtube] The Basics of LinkedIn Marketing
    Fittingly, LinkedIn is also ranked as the most effective social media platform for B2B content marketing distribution, followed by YouTube, Twitter, and Facebook. Back when it started, LinkedIn was a simple digital Rolodex. Over a decade later, the platform has become the go-to social networking platform for professionals.
  • HUBSPOT  |  MONDAY, SEPTEMBER 12, 2016
    [Youtube] The State of Inbound 2016 Is Here [New Report]
    Tuesday, September 13 | Future of Marketing | YouTube Live at 11 a.m. Thursday, September 15 | Future of Sales | YouTube Live at 11 a.m. Over the past few years, we've observed innovations in technology that have drastically changed the digital experience for people all over the world. Larry Kim of WordStream.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, SEPTEMBER 12, 2016
    [Youtube] 8 Strategies to stand out when you’re late to the content marketing game
    There are more than 1,000 blog posts and 400 hours of YouTube video uploaded every minute  in a never-ending war for attention. In 2013, YouTube came out with a very useful whitepaper describing the three kinds of content created by every successful brand. By Mark Schaefer. Content budgets are soaring, content output is exploding.
  • JUNTA 42  |  MONDAY, SEPTEMBER 12, 2016
    [Youtube] Prepare to Be Ignored if You Don’t Have Subscription Goals
    Delivering compelling content to that audience through one major platform (blog, YouTube, iTunes). I’ve had the amazing pleasure of meeting with over a dozen of the largest companies on the planet. It’s amazing to see firsthand the transformation of the marketing departments as we once knew them. This has to change. Click To Tweet.
  • HUBSPOT  |  MONDAY, SEPTEMBER 12, 2016
    [Youtube] 11 Creative Ways to Use Live Streaming on Snapchat, Facebook Live & More
    Note: As of today (September 12th) Hangouts On Air will move from Google+ to YouTube Live. You can learn more about how to set up Hangout On Air with YouTube Live here. 4) Show off the job. Video has been on the rise for a while, offering marketers a proven way to grab strangers' attention and keep their target audience engaged.
  • HUBSPOT  |  MONDAY, SEPTEMBER 12, 2016
    [Youtube] A Brief History of Online Advertising
    Beyond Facebook's targeting efforts, other social networks such as Twitter, YouTube, and Google+ focus on providing an advertising experience for users that doesn't feel aggressive or impersonal. Remember when "surfing the net" meant traversing a minefield of unwelcome pop-up ads? Check out a condensed history of online advertising below.
  • CONTENT STANDARD  |  SATURDAY, SEPTEMBER 10, 2016
    [Youtube] The Top 10 Stats from 2016 that Will Jumpstart Your Social Media Marketing Strategy
    Social Video Begins to Beat Out YouTube. Facebook certainly hasn’t unseated YouTube, but marketers would do well to consider careful how and where they host their videos for best effect. 9. The tech, trends, and behaviors surrounding social media are constantly evolving, leaving marketers to play catch-up. percent in 2016.”
  • LEADERSHIP  |  FRIDAY, SEPTEMBER 9, 2016
    [Youtube] Interesting Infographics: The Potential of Social Media for B2B
    Other social media options include: YouTube at 1.44 Video: Extremely shareable on social media and YouTube is the most highly engaged of all the platforms. Social media is the digital marketing tool with the potential to give you the most bang for your buck – and it doesn’t have to cost you a cent. Let’s take a look. B2B Benefits.
  • CONTENT STANDARD  |  FRIDAY, SEPTEMBER 9, 2016
    [Youtube] Skyword’s Top Takeaways from Content Marketing World 2016
    ” LEGO values storytelling more than most brands—of course creating the LEGO Movie a few years ago with its team in Los Angeles, but also across YouTube and other social media channels. ” That’s why the brand drives up to 26 years of video content views every day on YouTube. Co-written by Linsey Morse. Wednesday.
  • MODERN B2B MARKETING  |  FRIDAY, SEPTEMBER 9, 2016
    [Youtube] 5 Ways to Make Your Social Media Marketing Rock
    Do they spend their time streaming on Spotify, or are they searching for videos on YouTube or with Twitter’s new #nowplaying hashtag? Author: Lisa Marcyes Have you ever looked around during a rock concert? It may have seemed like utter madness. Navigating the social media landscape can sometimes feel like a rock concert as well, with 1.71
  • JUNTA 42  |  FRIDAY, SEPTEMBER 9, 2016
    [Youtube] See What Content Marketing Success Truly Looks Like
    In addition to global distribution on the Two Bellmen YouTube channel and twobellmen.com (as well as in Marriott hotel guest rooms worldwide), the first film was given an exclusive screening at the Marriott at Los Angeles’ L.A. Two Bellmen Two and its trailer received almost 9 million views on YouTube, achieving a 52.1% Imprint.
  • OPENTOPIC  |  THURSDAY, SEPTEMBER 8, 2016
    [Youtube] Marketing 101: How to Pick the Right Social Media Platform
    – Is Facebook, Instagram, Pinterest, Snapchat, YouTube or Twitter the best place to put your marketing dollars? It all depends on your brand and what you’re trying to accomplish. Brands & Marketers
  • ACT-ON  |  THURSDAY, SEPTEMBER 8, 2016
    [Youtube] How to Create an Engaging and Effective Presentation
    This could be on your company’s video library site, or YouTube or Vimeo, for instance. There are staggering stats, like the fact that businesses can see 500 percent more traffic on SlideShare than the big guns (Facebook, Twitter, YouTube, LinkedIn). I used to think presentation decks were an afterthought. How wrong I have been. SINGLE.
  • CONTENTLY  |  WEDNESDAY, SEPTEMBER 7, 2016
    [Youtube] The 11 Weirdest Branded Video Games
    honestly don’t know what to make of that, but judging by the multiple videos on YouTube with millions of views, they may be geniuses. 5. It is also brutally hard, according to the YouTuber who made the above video, who describes it as having a “Draconian level of difficulty.” Here are the 11 weirdest of all. 1.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, SEPTEMBER 7, 2016
    [Youtube] Social media giants tighten their grip on small content producers
    Youtube’s your place to be. The newest social media giant to limit one’s content marketing is the video platform — and second biggest search engine — YouTube. Within a couple of days of the announcement, many YouTube stars with millions of subscribers have lost the ability to monetize their videos.
  • ACT-ON  |  WEDNESDAY, SEPTEMBER 7, 2016
    [Youtube] YouTube Views Don’t Matter – Here Are 5 Metrics That Do
    “Wow, that YouTube video has got more than a million views already!” The YouTube view count is probably the most well-known statistic in social media. But the real truth is YouTube views don’t matter. Everyone has seen those skippable pre-roll videos on YouTube, right? YouTube views don’t matter.
  • CONTENTLY  |  TUESDAY, SEPTEMBER 6, 2016
    [Youtube] How This Agency Built a Viral YouTube Channel From Rejected Ideas
    That’s why HelloDenizen was born in 2014, a YouTube channel that has racked up over 33 million views thanks to viral hits like the “ Tiny Hamster ” series. “We were an agency first, and then we became content creators for YouTube,” Matsushima said. Brands agencies YouTube
  • BIZNOLOGY  |  TUESDAY, SEPTEMBER 6, 2016
    [Youtube] Remember to market to your own influencer network
    So far, we have  earned at least 218 earned media mentions  across blogs, social media, YouTube, and even on Instagram, SnapChat , etc. B2B Marketing Business Development and Sales Email Marketing Marketing Automation Web Applications Coconut oil Facebook Influencer marketing instagram linkedin snapchat social media twitter YouTube
  • CONTENT STANDARD  |  MONDAY, SEPTEMBER 5, 2016
    [Youtube] 5 Brands with Highly Successful LinkedIn Marketing Strategies
    Ninety-four percent of those surveyed said they use the platform to distribute content, followed by YouTube at 88 percent, and Twitter at 87 percent, Marketing Land reported. With 450 million users , LinkedIn is a powerful platform for brands looking to recruit top talent, generate leads, or shore up brand awareness. World Economic Forum.
  • NUSPARK  |  SUNDAY, SEPTEMBER 4, 2016
    [Youtube] Lead Nurturing for Higher Education: Best Practices
    Traditional social media and video creation and aggregation platforms such as YouTube and email marketing efforts alike all require a coherent content strategy. The various best practices that are showing themselves to be productive and beneficial from a recruitment perspective are many and diverse. Automate Your Efforts. Marketing Strategy
  • JUNTA 42  |  SATURDAY, SEPTEMBER 3, 2016
    [Youtube] This Week in Content Marketing: Google Lays Down Pop Over Punishment
    We also ask a trick question about the future of bad advertising and discuss whether or not YouTube’s new Backstage service will give it a hall pass to play with the big boys. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. This week’s show. Content marketing in the news.
  • SNAPAPP  |  THURSDAY, SEPTEMBER 1, 2016
    [Youtube] Take Your Audience Down Memory Lane for Better Marketing Results
    From the throwback videos their YouTube channel to the return of their classic glass bottle, Coca-Cola has nostalgia down to an art. Have you heard of that “Pokémon GO” mobile game? Just kidding. Of course you have. It’s all the rage right now. You’ll read all kinds of articles about why that is, too. It brings people together! Smart move.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 1, 2016
    [Youtube] What Is Digital Marketing?
    Again, these are very shareable and can help your brand get found by new audiences by hosting them on platforms like YouTube. People spend twice as much time online as they used to 12 years ago. And while we say it a lot, the way people shop and buy really has changed, meaning offline marketing isn’t as effective as it used to be. Blog posts.
  • VIDYARD  |  WEDNESDAY, AUGUST 31, 2016
    [Youtube] Check Out This Video: Even an A **e Can Save a Life
    Or even on YouTube in general. Videos that could be described as “obscene” or “offensive” aren’t particularly hard to find on the internet. In essence, no one would describe the internet as PG-13. That said, one does not expect to find these words applied to a video from a non-profit. Especially one promoting organ donation. Simple. Powerful.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, AUGUST 31, 2016
    [Youtube] 5 Tips for Conducting an Effective Interview (Even When Interviewing’s Not Your Thing)
    If you don’t believe me, check out any number of interview podcasts or YouTube videos out there for evidence. By Kerry Gorgone, {grow} Contributing Columnist. Now that content marketing has become the norm, some “seasoned” marketers might feel like Dr. Leonard “Bones” McCoy , the ship’s doctor on the original “Star Trek” series. Study up.
  • ACT-ON  |  WEDNESDAY, AUGUST 31, 2016
    [Youtube] 7 Confessions of a Digital Marketer (and How They Can Make You a Better Marketer)
    Try attending a cooking class or a non-industry conference, or even watch a YouTube how-to video about something totally outside your day job. I’ve always liked confessions. used to love reading PostSecret and Craigslist’s “Missed Connections.” But it’s not all creepy. There is a lot to be learned in those truth-telling moments. Awful images.
  • VIDYARD  |  TUESDAY, AUGUST 30, 2016
    [Youtube] 17 Reasons Why Small Business Need (More) Video
    If you didn’t know, YouTube is the second largest search engine in the world. While YouTube is the second largest search engine, Google is the first. Remember when you were in school and you took every opportunity to get free food? Okay, maybe you still do this, I won’t judge). So why would you want to try and video to your plate, too?
  • HUBSPOT  |  TUESDAY, AUGUST 30, 2016
    [Youtube] How to Live Stream Successfully: A Preparation Checklist for Marketers
    YouTube Live. YouTube Live Events tend to have “two goals,” says Megan Conley, HubSpot’s Content Marketing Strategist. So, if you’re looking to generate leads -- which 57% of marketing professionals are using video to do -- YouTube Live is one of the best platforms to use. It won’t stream directly onto my YouTube page.
  • ACT-ON  |  TUESDAY, AUGUST 30, 2016
    [Youtube] The Rise of Virtual Reality and What It Means for B2B Marketers
    The campaign was successful in spreading awareness, capturing 12,396 YouTube views. It wasn’t long ago that virtual reality felt like pure fiction. Members of Star Trek’s USS Enterprise used virtual reality to explore simulated environments — anything from traveling to lush forests to solving complicated mysteries. Key takeaway. Key takeaway.
  • CONTENT STANDARD  |  MONDAY, AUGUST 29, 2016
    [Youtube] 5 Content Marketing Trends to Plan Your 2017 Budget
    YouTube Live , Facebook Live , Tumblr , and of course, Snapchat, are all making live video part of their core offerings. As a content marketer who frequently hangs out with non-content marketers (most people outside my work life), I’m often asked, “What is content marketing?” There are many others. Finally, I found it.
  • HUBSPOT  |  MONDAY, AUGUST 29, 2016
    [Youtube] 17 Hidden YouTube Hacks, Tips & Features You'll Want to Know About
    When people talk about today's most popular social sharing websites, YouTube often gets left out of the conversation in favor of sites like Facebook and Twitter. But don't be fooled: YouTube has a lot going for it. Ever wanted to send someone a YouTube video, but point them to a specific moment? YouTube is there for ya.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, AUGUST 29, 2016
    [Youtube] 20 Ideas to super-charge your social media network
    On YouTube you can link to your Twitter profile in your bio, and in the description section for videos. By Mark W. Schaefer. Behind every social media strategy you must have a content plan and a network plan. Most businesses are starting to understand the content part. But a network plan? It is really, really hard to get content to move.
  • THE NEW STRATEGIST  |  SATURDAY, AUGUST 27, 2016
    [Youtube] The Best Money You’ll Ever Spend on SEO, Social, and Content
    And let’s not forget the time needed to crush it on YouTube. You may have all the technology and expertise in the world at your disposal, but do you have this crucial element to SEO, content and social media success? Do you have a fantastic SEO platform? But that’s not the only thing that demands your precious marketing dollars. All of it.
  • JUNTA 42  |  SATURDAY, AUGUST 27, 2016
    [Youtube] This Week in Content Marketing: The Future Owners of Newspapers? Brand Marketers 
    We also share our thoughts on Gartner’s decision to integrate its annual Hype Cycle reports on marketing and advertising and Google’s migration of Hangouts On Air to YouTube Live. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. This week’s show. Sponsor (35:10).
  • LEADERSHIP  |  FRIDAY, AUGUST 26, 2016
    [Youtube] Crafting the Perfect Social Posts – Part 2
    Last week I looked at best practices for LinkedIn, YouTube, Vine, Instagram, and blogging – you can find that post here if you missed it the first time around. Instead of sharing a YouTube link, uploaded your videos directly – this will allow them to play directly in the feed, making them easier to view and engage with. Facebook.
  • CONTENTLY  |  FRIDAY, AUGUST 26, 2016
    [Youtube] No Filter: DJ Khaled and the FTC’s Snapchat Problem
    for a campaign with famous YouTuber PewDiePie. No one has been more influential to Snapchat culture than DJ Khaled. An Adweek cover story on the famous rapper deemed him the “King of Snapchat” in February. ” Sometimes, that reality show includes product placement. His product of choice? Apple Ciroc vodka. Source:  VH1.
  • LEAD LIAISON  |  THURSDAY, AUGUST 25, 2016
    [Youtube] Marketing Guru Covers: What to Post on Social Media
    Tie your YouTube channel into your social media profiles and use Facebook video. Revenue Generation Blog Social Media The Marketing Guru facebook Piktochart Twitter vine youtubeThere is a good chance you’re one of the people on the sidelines, but that can change. Use Images. Visual content is all the rage right now. Use Videos.
  • KEO MARKETING  |  THURSDAY, AUGUST 25, 2016
    [Youtube] Three Tips for Boosting SEO with Social Media
    In addition, platforms such as Facebook, Twitter and YouTube are search engines themselves. There has been a lot of discussion about whether or not social media activity and posts are ranked by the search engines, or if they help with search engine optimization (SEO). Here are three techniques for improving your SEO with social media.
  • CONTENTLY  |  THURSDAY, AUGUST 25, 2016
    [Youtube] How Carlsberg Produces Probably the Best Beer Content in the World
    On its YouTube channel , videos merge the “If Carlsberg did” slogan with the “probably the best” brand claim in a playful and memorable way. In 1973, ad agency Saatchi & Saatchi gave Carlsberg the tagline “Probably the best beer in the world.” “It’s basically our business card to the world.”
  • VIDYARD  |  WEDNESDAY, AUGUST 24, 2016
    [Youtube] Are You a Master Video Marketer? Find Out in This 2-Minute Assessment!
    There’s a big difference between publishing videos here and there to YouTube (which, hey – no objections here, you’re definitely on the right track!) Beyond creating an explainer video and posting it to your homepage or a thought leadership piece to YouTube and counting the views, there are so many ways to grow. Start Assessment.
  • CONTENTLY  |  TUESDAY, AUGUST 23, 2016
    [Youtube] Ghost Social: The Curious Case of the iPad Pro Ad
    It’s not posted on one of Apple’s Instagram accounts or the company’s YouTube channel. Apple commercials are normally known for relentless optimism. They’re a sparkling mirror of us at our most creative—curing diseases, making music, laughing in a cashmere sweater. But then the camera zooms out.
  • CONTENTLY  |  TUESDAY, AUGUST 23, 2016
    [Youtube] Truth in Advertising Takes on the Kardashians
    Like TINA, the FTC targeted a high profile influencer—in this case, YouTube megastar PewDiePie—to garner publicity for the complaint, but hit the brand with the actual sanctions. America’s first family is officially on notice. When the Kardashians shill for a product on social media, a lot of people see those advertisements. Via TINA.
  • VIDYARD  |  TUESDAY, AUGUST 23, 2016
    [Youtube] 5 Types of Webinars You Need to Fire Up Your Webinar Program
    TIP: Logistically, panel webinars are best done with software that allows you to broadcast everyone’s webcam at once, like Google’s Hangouts On Air (soon to be YouTube Live) or GoToMeeting. 2. Hands up! As a marketer, how often have you struggled to come up with new ideas to engage your prospects? It’s definitely not always easy!
  • VERTICAL RESPONSE  |  TUESDAY, AUGUST 23, 2016
    [Youtube] What Does “Going Pro” Mean for Your Email Marketing?
    Include links that send readers to your website, blogs, or YouTube videos. Email marketing has become so widespread it’s probably starting to lose some of its punch, right? Think again. Email consistently offers the best payback for digital marketers, producing a 122 percent return on every dollar spent. Humanity as a whole gets 193.3
  • B2B MARKETING INSIDER  |  MONDAY, AUGUST 22, 2016
    [Youtube] Getting Your Video Marketing Strategy Right
    By Tom Hopkins, Managing Director at One Productions Gangnam Style by Korean rapper Psy is YouTube’s most viewed video ever. It has more than 2.5 billion views to date and is a viral video sensation. But, what makes it so popular? Is it the cheesy K-Pop that we have now come to love? Is it the colorful […]. Content Marketing
  • CONTENTLY  |  FRIDAY, AUGUST 19, 2016
    [Youtube] Who Owns Your Audience?
    Last month, YouTube’s biggest star declared war on the media industry. covered the FTC’s crackdown on Warner Brothers’s shady influencer marketing campaign with PewDiePie and other YouTubers, PewDiePie struck back. After a slew of media outlets ( including us! have an audience, I can talk to them.
  • LEADERSHIP  |  FRIDAY, AUGUST 19, 2016
    [Youtube] How to Create the Perfect Social Media Posts – Part 1
    In this 2-part series, this week I’ll be giving you a quick primer on how to create the perfect post on LinkedIn, Blogging, YouTube, Vine, and Instagram. YouTube. Expanding into video may seem daunting, but YouTube is an immensely popular platform that offers some great marketing opportunities. What makes a good YouTube video?
  • CONTENTLY  |  THURSDAY, AUGUST 18, 2016
    [Youtube] How to Crush Your First Webinar
    One of WebinarsOnAir’s best features lets you live stream and publish to YouTube automatically. Presenting that first webinar can seem very daunting for content marketers who are used to writing and editing. Even though I come from a theatre background, I was one of the few people in my program who despised acting classes. GoToWebinar.
  • ACT-ON  |  THURSDAY, AUGUST 18, 2016
    [Youtube] How To Make the Most of the YouTube Content Marketing Customer Journey
    We use YouTube in fundamentally different ways when we’re using it for fun than when we’re using it for business. When we watch YouTube videos for fun, we might have a personality we like to follow, or might see an intriguing video embedded in a news article, tweet or Facebook post. video from YouTube. You can do it!
  • VIDYARD  |  TUESDAY, AUGUST 16, 2016
    [Youtube] Dancing Dogs and Foiled Burglars – The Secret to Nest Cam’s YouTube Channel
    stumbled upon Nest’s YouTube channel by chance when a friend shared this video of a bulldog being a bulldog: And discovered that, in addition to making an award-winning thermostat, Nest also creates cameras for home surveillance, and has one of the best user-generated content channels I’ve ever seen. And the results are hilarious.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, AUGUST 16, 2016
    [Youtube] 5 Ways to distinguish your content and brand by using research
    On a past episode of The Beancast  (Bob Knorpp’s wonderful and well-produced marketing podcast) we discussed the fact that most people who view YouTube ads skip the ads just as soon as they can, five seconds in. By  Tom Webster, {grow} Community member. Here are five ways to do just that. 1. Answer the Question on Everyone’s Lips.
  • HUBSPOT  |  TUESDAY, AUGUST 16, 2016
    [Youtube] How Higher Education Marketing has Changed
    Social media is another active source of information, so YouTube channels, Instagram accounts, and messaging apps are probably valuable distribution mediums for your content. The education industry is going through a major disruption, facing pressures in demand, supply, and delivery. Four-year universities see flat enrollment rates.
  • ACT-ON  |  TUESDAY, AUGUST 16, 2016
    [Youtube] The Busy Marketer’s Guide to Promoting Your Content in 30 Minutes or Less
    CoPromote also works for Instagram, Tumblr , YouTube, and Vine. We content marketers just aren’t very good at promoting our content. Here’s how bad it is: Half of all articles get eight shares or less. That’s according to a study by Moz and BuzzSumo. Despite the condemnation, there is an upside to this. It’s significant, too. Ready? Steady?
  • CHIEFMARTECH  |  MONDAY, AUGUST 15, 2016
    [Youtube] 3 or 4 years ago, it would have been taboo to talk about your martech stack
    You can watch the YouTube recording of the show here: Sadly, this was our last show on Blab, as the service just shut down. Our anthropological goal was to learn how these different companies managed marketing technology , to uncover innovative approaches and overlapping best practices. chiefmartecTV
  • MODERN B2B MARKETING  |  MONDAY, AUGUST 15, 2016
    [Youtube] What’s New in Social? Video Takes Center Stage
    YouTube Jumps on the Mobile Live Streaming Bandwagon. YouTube recently rolled out a mobile live streaming feature on their app which allows you to broadcast live footage and chat with your audience, similar to other social platforms like Periscope and Facebook Live. . Author: Lisa Marcyes Marketers, take note. and Japan.
  • HUBSPOT  |  MONDAY, AUGUST 15, 2016
    [Youtube] How 6 Little-Known Athletic Brands Are Changing the Face of Fitness
    The company's Vice President of Community Jayvee Nava has been working to cultivate a sustainable community on Facebook, Pinterest, and YouTube to get Peloton's 12,000 riders more socially invested. The fitness industry is a perfect case study for real innovation. Innovative Fitness Brands. 1) Peloton. Using tech to revitalize studio fitness.
  • HINGE MARKETING  |  THURSDAY, AUGUST 11, 2016
    [Youtube] How to Promote Your Website and Increase Your Online Presence
    Link back to your website on those platforms and take advantage of embedded media like YouTube to increase opportunities for engagement. Every week, I talk to a handful of professional service firm teams and owners who are on the cusp of taking the plunge on a new website project. Start with goals and outcomes. Information is out of date.
  • VIDYARD  |  THURSDAY, AUGUST 11, 2016
    [Youtube] Video Marketing How-To: YouTube vs. Your Website
    This week we want to tackle a question that comes up often — whether your video should live on your website, your YouTube channel, or both! First thing’s first is understanding that YouTube, alone, isn’t a video strategy. YouTube should drive traffic to your website. YouTube views are nice, but leads are nicer!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, AUGUST 10, 2016
    [Youtube] Four online business rules that don’t exist any more
    They might be online English teachers, but they also run their blog monetization and do paid Youtube videos while selling their entrepreneurship knowledge via self-created courses. It reminded me how much the online world had changed the rules of business … which a lot of people still haven’t realized. The funny thing? Wrong.
  • CONTENT STANDARD  |  TUESDAY, AUGUST 9, 2016
    [Youtube] The Marketer’s Guide to Producing Product Videos
    If your goal is to get prospects to request a demo, you might upload it to a video hosting platform such as Vimeo or YouTube, a product page , broadcast it on your social media channels, or embed it in an email ( videos increase CTR 200-300 percent ). That’s where video marketing comes in. What, Exactly, Is a Product Video? Think again.
  • BULLDOG SOLUTIONS  |  MONDAY, AUGUST 8, 2016
    [Youtube] Harnessing the Power of VR and AR Part I: The Latest Trends
    For viewers at home without a headset, the Conan team uploaded clips of each show onto YouTube using 360° technology, allowing web viewers to toggle up, down and across to watch the show at any angle.  . Virtual reality. Augmented reality. These are terms I’m sure you’ve heard before—but just how much do you know about them? Think about it.
  • HINGE MARKETING  |  MONDAY, AUGUST 8, 2016
    [Youtube] Brand Architecture and Professional Services
    YouTube can focus on video content, while smaller operations such as Nest Labs home appliances, Verily life sciences, Wing drone deliveries and venture capital business GV will all operate as individual companies in their own specialized areas. Brand architecture may be the most misunderstood concept in branding. Brand Architecture Defined.
  • CONTENT STANDARD  |  MONDAY, AUGUST 8, 2016
    [Youtube] How Emotional Arcs Can Help Brand Storytelling, as Revealed by AI
    Cadillac highlighted this well-known tale in a commercial that lists various brands’ garage-to-riches stories: Click here to view the video on YouTube. Click here to view the video on YouTube. Emotion plays a crucial role in effective storytelling—including brand storytelling. The Research. Riches to Rags (fall). Cue Eminem.).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, AUGUST 8, 2016
    [Youtube] Social media predicts the next Carpool Karaoke stars
    The new Apple series, which is a spin-off of the Carpool Karaoke skit featured on CBS’s “ The Late Late Show with James Corden ” has surpassed over 830 million YouTube views to date. By Hannah Chapple, {grow} Community Member. Karaoke, anyone? Last week, Apple Inc. Let’s just take a moment to soak in the hilarity of these skits. Adam Levine.
  • CONTENT STANDARD  |  FRIDAY, AUGUST 5, 2016
    [Youtube] Does Vine Still Matter for Your Video Marketing Strategy?
    In lieu of Vine, much of his content has migrated to YouTube. PewDiePie, the popular YouTube comedian, hasn’t posted on Vine since 2014, despite 1.4 For those companies, sticking to more traditional networks—such as Facebook, Instagram, and YouTube—makes more sense. Just as some platforms boom, others may suddenly go bust.
  • CONTENT STANDARD  |  FRIDAY, AUGUST 5, 2016
    [Youtube] Are Instagram Stories Better for Brands than Snapchat?
    And they’ve maintained their niche among the many other video storytelling tools and tactics available—everything from live video to Facebook video and YouTube. When you add a Snap to your Story it lives for 24 hours before it disappears, making room for the new. Enter: Instagram Stories. It’s a better environment for marketers.
  • PUZZLE MARKETER  |  FRIDAY, AUGUST 5, 2016
    [Youtube] Increase Productivity with a Bullet Journal
    Watch this video on YouTube if you want to give it a shot. One of the keys to stress-free productivity is transferring all of those critical thoughts from your head to someplace else on a regular basis. The problem I’ve always had with my notebooks is that they are painful to revisit. It Index. Future Log. Monthly Log. Daily Log.
  • SALES ENGINE  |  THURSDAY, AUGUST 4, 2016
    [Youtube] The 7 Attributes of Highly Effective Lead Generation
    That doesn’t mean that you can’t have videos, infographics and Youtube channels and a resources section of your website—those are all good ideas. It used to be that darkening the skies with sales reps, albeit expensive, was the best way to grow a B2B company—more feet on the street equaled more opportunities. Top of the Funnel Content.
  • CONTENTLY  |  THURSDAY, AUGUST 4, 2016
    [Youtube] 5 Instagram Tricks The Knot Used to Get 1 Million Followers Without a Single Ad
    ” Around 40 percent of consumers have made a purchase online after seeing an influencer use the item on Instagram, Twitter, YouTube, or Vine, according to a study by Twitter and analytics firm Annalect. They say a snowy wedding day can bring prosperity to the bride and groom. It’s an impressive feat. Couple with influencers.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, AUGUST 3, 2016
    [Youtube] Best Practices For Social Media Publishing
    400 hours of video is shared via YouTube. Even though many brands have seen their organic reach decline over the years, and have used paid posts to get their updates in front of their audience, it is more important to understand the basics of social media publishing. Every minute of every day: 2,430,555 Instagram posts are liked. Forget them.
  • BIZNOLOGY  |  TUESDAY, AUGUST 2, 2016
    [Youtube] Janet Thaeler & Maryanne Conlin on Influencer Marketing
    Maryanne  asked me, during our call, whether I have experienced Social Media Flight — the rush from blogs to social platforms like YouTube , Instagram , Pinterest , LinkedIn , Medium, Tumblr, and even Vine and Periscope in lieu of their first homes, blogs. Top YouTubers are Proper Celebrities. Maryanne Conlin. Indeed!
  • HALEY MARKETING  |  TUESDAY, AUGUST 2, 2016
    [Youtube] How Does Social Media Work with Staffing and Recruiting Firms?
    Quarterly creation of YouTube videos converted from your successful blogs. You’re probably sick to death of us telling you that you need to have a social sharing strategy in place, but YOU NEED TO HAVE A SOCIAL SHARING STRATEGY IN PLACE! And that number is increasing all the time. Position your company as an industry thought leader.
  • SNAPAPP  |  TUESDAY, AUGUST 2, 2016
    [Youtube] Bolster Your Content Strategy With Interactive Video
    Same goes for your episodic content — if you’ve got more than one video, this kind of interface is a great way to show off all the other content in the series, and generate even more interest in your content (think: end of YouTube videos). But with all the opportunities for interactive video assets, what’s the best place to get started?
  • ACT-ON  |  TUESDAY, AUGUST 2, 2016
    [Youtube] Marketing Videos Too Costly? Build Your Own (Affordable!) Video Studio
    One of the reasons I like this camera is the autofocus feature, which allows you to be a one-man show if you are both recording the video and being the star of the video (similar to the popular YouTube vloggers). How to optimize your marketing videos for YouTube. Well, you don’t have to. Web videos are great for B2B marketing. Tripod.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, AUGUST 1, 2016
    [Youtube] You've Spoken and We've Listened: Topliners Upgrades Released
    Or for the 30,000 foot view, you can watch this quick video on YouTube: If you still have questions regarding these upgrades please let us know. You’ve spoken. We’ve listened. You can’t find content. The search function isn't consistent. It doesn’t have to be that way anymore. Want to Learn More? Follow a Tag.
  • JUNTA 42  |  SATURDAY, JULY 30, 2016
    [Youtube] This Week in Content Marketing: How Brands Could Inherit the Web
    Robert and I love the way Dollar Shave Club embraced the role of disruptor, with its subscription-based business model and entertaining YouTube videos. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. This week’s This Old Marketing example: Houghton. This week’s show. billion.
  • CONTENT STANDARD  |  FRIDAY, JULY 29, 2016
    [Youtube] The Psychology Behind the Emotions that Spur Viral Content
    Consider Coldplay’s Game of Thrones: The Musical , which to date has drawn nearly 20 million views on YouTube. “Virality isn’t luck. It’s not magic. And it’s not random. There’s a science behind why people talk and share. recipe. formula, even.”—Jonah ”—Jonah Berger. What makes a story go viral?
  • VIDYARD  |  THURSDAY, JULY 28, 2016
    [Youtube] The Brilliance Behind the Ford Barking Lot
    For example our Facebook videos are often shorter than our YouTube videos and we optimize Facebook video for an environment where it will be played without sound.”. Given that my Instagram feed is pretty much nothing but celebrity dogs, seeing funny dog videos when checking out social networks doesn’t usually come as a surprise.
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