• HUBSPOT  |  THURSDAY, FEBRUARY 26, 2015
    [Youtube] 5 Pointless Marketing Metrics You Can Stop Tracking Today
    Let''s say I went to YouTube because I wanted to see Seth Godin''s keynote from INBOUND 2013 (Side note: He''ll be back at INBOUND 2015 this year. 'In life, many people believe that more = better. More traffic, visitors, and customers? Yep, that''s better. More time in your day to do the things you love? That''s better. 1) Email Opens.
  • VIDYARD  |  THURSDAY, FEBRUARY 26, 2015
    [Youtube] Top 5 Music And Audio Mistakes Made In Videos
    If you don’t have experience with mixing tools like audio EQ and compression to help you create a great-sounding mix, there are lots of good tutorials on YouTube, for different software tools (ie ProTools, Final Cut, Logic, Audacity, etc). 'Music is one of the most powerful creators of emotional connection between you and your audience.
  • WINDMILL NETWORKING  |  WEDNESDAY, FEBRUARY 25, 2015
    [Youtube] Japan’s Largest Airline is Focusing on LinkedIn. Shouldn’t Your Business?
    Twitter | Facebook | Google+ | LinkedIn | YouTube | Pinterest |. 'We all know that LinkedIn is the default social networking for business-to-business (B2B) social media marketing, but many forget that LinkedIn is also the social network that could also be where the most educated and affluent consumers are. Author information. Neal Schaffer.
  • VIDYARD  |  WEDNESDAY, FEBRUARY 25, 2015
    [Youtube] From Viewer to Customer: Attributing Deals to Video Views
    Marketo has an excellent guide on embedding a YouTube video on a Marketo Landing page. 'One of the biggest hurdles we hear from companies looking to implement video is “How can we track ROI?” What You’ll Need. CRM system, or a way of tracking your closed deals. Let’s Get Started. Following the Buyer’s Journey.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 25, 2015
    [Youtube] Facebook Cover Photo Do's and Don'ts [+Pre-Sized Templates]
    You''ll also get cover photo templates for Twitter, LinkedIn, YouTube, and Google+ with your cover photo template download !). 'When people arrive at your Facebook Page, where do you think they first look? I''ll give you some hints. It''s a visual piece of content that sits at the top of your page. Still not convinced? Social Media Daily
  • KOMARKETING ASSOCIATES  |  TUESDAY, FEBRUARY 24, 2015
    [Youtube] 6 More Search Marketing Tactics for Manufacturing and Industrial Marketers
    Those tactics in summary: YouTube Integration. 'A while back we detailed several tactics B2B manufacturers and distributors should consider when seeking to improve their visibility in search engines and social communities. Trade Show Appointments. Generate Leads for Exports. Local Optimization (Office / Dealer Locations). For Image Markup.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, FEBRUARY 24, 2015
    [Youtube] Learn From Annoying Mistakes Marketers Make
    The car maker has its own online TV channel and distributes its commercials on Youtube, creating a truly joined-up strategy for deploying video content. It’s an approach that’s working – according to official Youtube Channel Views data : Toyota Channel: 207,696 views. Ford Channel: 725,904 views.
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 24, 2015
    [Youtube] 48 Phenomenal SEO Guides, Tips & Tactics
    How To Use SEO To Boost Your Brand’s YouTube Channel by MediaPost. through integrating your YouTube channel with your Google+ account. If you want to create a video that is specifically for branding and getting your name in front of people, then YouTube, Vimeo, etc. But change is.” Guides to SEO for Beginners.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, FEBRUARY 23, 2015
    [Youtube] Improving ROI with Marketing Optimization
    of user-generated content on platforms such as Facebook and YouTube. CONCLUSIONS PAPER Featuring: Wilson Raj, Global Customer Intelligence Director, SAS Insights from a webinar sponsored by the Direct Marketing Association and SAS Improving ROI with Marketing Optimization SAS Conclusions Paper Table of Contents Introduction. Closing Thoughts.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, FEBRUARY 23, 2015
    [Youtube] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    this medium is SlideShare, which is essentially a “YouTube for. www.knowledgevision.com KnowledgeVision ® Why Online Presentations. Belong In Every Content. Strategy by Michael Kolowich CEO and Founder KnowledgeVision Systems, Inc. MICHAEL KOLOWICH I N T E R ACTIVE INTERACTIVE. Where Do Online Presentations Come From? The contenders? world.
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 23, 2015
    [Youtube] 20 Marketing Trends & Predictions for 2013 & Beyond
    We saw the rise of Pinterest, several IPOs and acquisitions, an aggressive political ad war, Facebook's 1 billionth user, and watched one Korean artist turn into a global phenomenon thanks to YouTube In 2012, the world of marketing underwent major changes.
  • BIZNOLOGY  |  MONDAY, FEBRUARY 23, 2015
    [Youtube] 15 B2B case studies show how content marketing drives ROI
    Facebook fans (of which around 15% are customers) and 12,000 Twitter followers, as well as active accounts on Instagram, Tumblr, YouTube, and Google+. '70% of content marketers are creating more content than they did a year ago (source: Content Marketing Institute ). 21% say they are successful at tracking ROI (source: Ad Age ). million.
  • VIDYARD  |  MONDAY, FEBRUARY 23, 2015
    [Youtube] Free Forrester Report: Sales and Marketing Teams Must Use Video Platforms or Get Left Behind
    Think this is the kind of content that isn’t for you because either A) you don’t need to market with video, or B) YouTube is good enough for your company’s videos? YouTube has massive reach, so it’s a great place to share your videos since that’s where many people will find you. 'It’s official. You can thank us later. Find out more.
  • MARKETING ACTION  |  MONDAY, FEBRUARY 23, 2015
    [Youtube] Get Started with Video Marketing: DIY
    The advantages of a hosting platform over a public platform like YouTube include customizable players, excellent analytics, and the ability to prevent people from sharing your videos on other sites, if you want to do that (customers-only content, etc.). You can even do it yourself. link]. The growing importance of video marketing. link].
  • EMAGINE B2B BLOG  |  THURSDAY, FEBRUARY 19, 2015
    [Youtube] Boost Engagement With These Visual Marketing Ideas
    Not only are they entertaining for your audience, they are beneficial to your SEO efforts – if you haven’t already heard, YouTube is the 2 nd largest search engine next to Google. 'As any Digital Marketer can attest to, the struggle to focus on quality over quantity is real. Inspire With Images. Put the two together and you have magic.
  • VIDYARD  |  MONDAY, FEBRUARY 16, 2015
    [Youtube] We’re in Love with These 10 Valentine’s Day Video Campaigns
    They also encouraged consumers to continue the conversation beyond video and off of YouTube with the hashtag #PutYourHeartToPaper. Starbucks’ created a pretty phenomenal video and concept to begin with, but they went a few steps beyond a simple YouTube upload. But they didn’t just upload them to YouTube and call it a day.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 16, 2015
    [Youtube] 10 soul-grabbing brands that prove you don’t need SEO to succeed
    ” GoPro built its fanatic user base through a YouTube channel jam-packed with thrilling videos of customers skydiving, mountain biking, and deep-sea diving. Their “Birth of a Tool” hand-made documentary video series had more than 2 million YouTube views. the subscribers to this blog are its backbone). Of course not.
  • WINDMILL NETWORKING  |  FRIDAY, FEBRUARY 13, 2015
    [Youtube] How Brand Builders Can Prep For Content Creators
    Twitter | Facebook | LinkedIn | YouTube |. 'One of the many things I do for my clientele is to construct a totality of vision. This is especially important with people who develop brands. When one begins to look at the process, pieces and taxonomy that go into constructing a brand, they often forget about smaller and more ancillary pieces.
  • VIRALLY BLOG  |  FRIDAY, FEBRUARY 13, 2015
    [Youtube] Why We Love Content Marketing
    Whether it’s Vine or Youtube, there is a lot of room to creative fantastic content, and there is competition out there. 'Content Marketing is constantly evolving with more and more companies jumping on the content bandwagon everyday. Videos. Video is a lot easier for the consumer to digest rather than blog post after blog post.
  • MARKETING ACTION  |  FRIDAY, FEBRUARY 13, 2015
    [Youtube] How to Hire The Perfect Person To Run Your Social Media
    Duties may include cultivating new communities and managing branded online communities on the company’s behalf using Facebook, MySpace, Twitter, YouTube and other social media. 'Planning to increase your social media budget in 2015? If so, you’re not alone. Social media marketing. Social media engagement. Or at least the right person.
  • VIDYARD  |  THURSDAY, FEBRUARY 12, 2015
    [Youtube] Ready to Promote Your Video? Sharing May Not Be Enough
    Then you make some killer videos to market your brand and product, and you share them in all the ways that you can think of: you put them on your website, in your video hub, on your blog, on YouTube, and through all the social media channels. YouTube TrueView Ads. m starting with YouTube first because, well, YouTube.
  • WINDMILL NETWORKING  |  THURSDAY, FEBRUARY 12, 2015
    [Youtube] Why You Need To Be On Pinterest
    Twitter | Facebook | Google+ | LinkedIn | YouTube | Pinterest | Why You Need To Be On Pinterest by Jeff Sieh - Maximize Social Business. 'Well, the holidays are over, taxes are rapidly approaching their due date, and all those January 1st social media prediction posts should have run their course.  by Sue Anne Dunlevie. Pinterest
  • LEADERSHIP  |  TUESDAY, FEBRUARY 10, 2015
    [Youtube] CMO Spotlight: Alan See, Forbes “Most Influential CMO on Social Media”
    We’ve moved from a time of mass communications to one of masses of communicators; your customers are sharing their experiences through Twitter, Facebook, YouTube and other platforms at a rate that will continue to accelerate. As '7 Frequently Overlooked, Back-to-Basics Tips for  B2B Marketers. So it’s time for a strong reminder and refresher!
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 10, 2015
    [Youtube] 106 More Amazing Social Media and Marketing Statistics for 2014 and 2015
    Among the largest social media sites, YouTube drives the most highly engaged website traffic (with visitors overall spending on average nearly four minutes and visiting three pages on target sites), followed in order by Google+, LinkedIn and Twitter. YouTube Statistics. YouTube reaches more U.S. 21 Social Media Statistics.
  • WINDMILL NETWORKING  |  MONDAY, FEBRUARY 9, 2015
    [Youtube] Are Salespeople Overlooking Video?
    Craig Jamieson | Twitter | Facebook | Google+ | LinkedIn | YouTube | Are Salespeople Overlooking Video? 'Everything that we read today about social sales points to three consistent facts … We have moved away from the pitch and instead toward the conversation. Jamieson contributes a monthly column on Social Selling. Social Sales
  • MODERN B2B MARKETING  |  MONDAY, FEBRUARY 9, 2015
    [Youtube] How To Boost Conversions With Personalized Remarketing
    The user skips those and goes right to the shoe section, browses a bit, and then leaves to go watch a YouTube video. 'Author: Mike Tomita Most of the traffic that comes to your website will not convert, or even take an action you’d like them to take. It’s just an unfortunate fact of life. Targeting and Personalization b2b Consumer
  • HUBSPOT  |  MONDAY, FEBRUARY 9, 2015
    [Youtube] How to Research Blog Topics: A Step-by-Step Process
    Video: YouTube, Vimeo, 99U, TED talks. 'Conducting research is an essential part of writing quality blog content. To be a credible industry expert, you need facts, stats, figures, and examples at your disposal -- all external validation that shows you know your stuff. Let''s dive right in. Step 1: Set up a system to capture notes. Conclusion.
  • FEARLESS COMPETITOR  |  FRIDAY, FEBRUARY 6, 2015
    [Youtube] Keynote Speaker with zero interest in your marketing conference
    Here is a great YouTube testimonial for my friend, Bob Turel, who’s a Presentation Coach. 'Jeff Ogden of Find New Customers is an entertaining and fun keynote speaker who loves to get on stage and entertain your audience. We have a great new video on that keynote speaking page, so please take a look.). by Quicksprout. for more sharing.
  • KOMARKETING ASSOCIATES  |  THURSDAY, FEBRUARY 5, 2015
    [Youtube] 5 Ways B2B Organizations Can Incorporate Video Marketing
    Here are a few examples of B2B organizations already leveraging this tactic: Web conference technology provider PGi offers a range of product and solution-specific tutorials in their YouTube channel  and through their learning center. 'The integration of video content has been a confusing topic for many in the B2B space. Tutorials.
  • EMAGINE B2B BLOG  |  THURSDAY, FEBRUARY 5, 2015
    [Youtube] Hilarious YouTube Videos Guaranteed to Get You Through The Day
    That’s why today, in honor of the upcoming weekend (and Valentine’s Day) right around the corner, I thought I’d spread some online love and share some of my favorite Marketing YouTube videos. B2B Web Strategy Video YouTube 'Thursday’s can be rough days at the office. Google Analytics in Real Life. Click, Baby, Click.
  • BLUE FOCUS MARKETING  |  WEDNESDAY, FEBRUARY 4, 2015
    [Youtube] Social Leaders: Spreading the #SocBiz Fire on #SocBizChat #Leadership #HR #NewWayToWork
    Here are some ways you can join the conversation: Watch more videos about social leadership on Blue Focus Marketing’s YouTube page. 'Chat: IBM “The Shortlist” Twitter Chat. Topic: The Social Employee. Day/Time: Thursday, Feb. 12, 1 p.m. Moderator: IBM (@ IBMSocialBiz ). Hashtag: #socbizchat. It’s always fun turning the page on a new year.
  • FEARLESS COMPETITOR  |  WEDNESDAY, FEBRUARY 4, 2015
    [Youtube] “A Promise Made is a Promise Kept” – a Motto of Find New Customers
    If you want front row access, you have to pay for great seats, which came from me hosting Marketing Made Simple TV and interviewing so many famous people, which is no longer being done after my nasty fall, but all shows still live on YouTube forever. You is the best word in marketing today.). You simply can’t. Download it and read it.
  • MARKETING ACTION  |  TUESDAY, FEBRUARY 3, 2015
    [Youtube] Tips and Tricks for Using Hashtags on Social Media Sites
    YouTube. Hashtags on YouTube. Most hashtags on YouTube are found in the comments. According to a few older resources, hashtags used to be clickable, but my tests while writing this article found no clickable hashtags on YouTube. One place hashtags seemed to have the most power in search on YouTube is in the video titles.
  • EMAGINE B2B BLOG  |  MONDAY, FEBRUARY 2, 2015
    [Youtube] B2B SEO Mistakes Webinar Follow-Up Q&A – Part 1
    If you missed it, you can access the full video of B2B SEO: 10 Mistakes You Don’t Know You’re Making [YouTube] now. 'I want to extend a big “thank you” to all of those who attended the webinar that Allie Viau and I hosted on Tuesday, January 20, 2015. Disavowing any healthy and valuable links from your site could hurt its SEO.
  • WINDMILL NETWORKING  |  MONDAY, FEBRUARY 2, 2015
    [Youtube] Using YouTube for Lead Generation
    Twitter | Facebook | LinkedIn | Using YouTube for Lead Generation by Jayson Duncan - Maximize Social Business. Video YouTube 'The majority of companies are not using video in any way that provides any real ROI.  Just to clarify, simply knowing the number of people that clicked on your video is not a measurement of ROI.
  • VIDYARD  |  MONDAY, FEBRUARY 2, 2015
    [Youtube] How McDonald’s Used Social Video to Refresh its Brand
    million views on YouTube. 'I want to start this article off by asking you, reader, a question: How many social media apps, websites, emails, text messages, and searches do you use, receive, or make on a given day? You’re likely still counting, on your fingers and toes. And you’re not alone. Read on for more. Blog Video Marketing Trends
  • VOICE-BASED MARKETING  |  FRIDAY, JANUARY 30, 2015
    [Youtube] 2015 Will Be the Year of Turning Big Data into Actionable Insights
    Knowing how many views your YouTube video has is great, but what does that really tell you? 'We are living in the era of Big Data. The amount of data being collected has been growing exponentially, with no sign of slowing down anytime soon. This will be the year that companies small and large will take their data analytics to the next level.
  • VIDYARD  |  THURSDAY, JANUARY 29, 2015
    [Youtube] Touchdowns & Fumbles of Super Bowl Ads Released Online Before the Big Game
    This year Budweiser took a similar approach, and launched the newest #BestBuds video on January 28th on YouTube: By 3pm on the 29th, the video had already racked up over 7 million views. While the Super Bowl draws a one-time audience of 120 million people every year, YouTube makes ad content available for as long as brands wish to offer it.
  • VIDYARD  |  THURSDAY, JANUARY 29, 2015
    [Youtube] Pros & Cons: Should You Produce that Gem of a Video In-House or Outsource It?
    You may have a YouTube superstar working on your marketing team that could easily handle video blog posts and interviews, or you may be sitting on top of a million dollar marketing budget, and in a position to bring on a team that can handle everything from production to motion graphics. Paper or plastic? Fries or onion rings?
  • HUBSPOT  |  THURSDAY, JANUARY 29, 2015
    [Youtube] 14 PowerPoint Presentation Tips to Make Your PPT Designs More Effective [+Templates]
    Whether you embed a whole webpage or just a YouTube video, this can be a high-quality third party improvement. good second choice is to take screen shots of the website, link in through a browser, or embed media (such as a YouTube video) by downloading it directly to your computer. PowerPoint Presentation Style Tips. Click "OK" again.
  • MARKETING ACTION  |  THURSDAY, JANUARY 29, 2015
    [Youtube] How to Use Hashtags on Twitter With #Confidence
    Those are Facebook , Instagram , Pinterest , Tumblr , Google+ , Google Search , YouTube , Vine , and Kickstarter. 'I tried to explain Twitter to my father over the Christmas holiday. He’s 78. He particularly wanted to know what a hashtag is. Hashtags are indeed like tags, and they’re used to identify the text they go along with. Why do that?
  • BLOG MY CALLS  |  TUESDAY, JANUARY 27, 2015
    [Youtube] Discover the 5 Steps to Help You Profit with Google Adwords
    It includes Youtube. 'Do you know why businesses lose money with Google AdWords? Whether you are new to Google AdWords, or want to optimize your campaigns to improve ROI, this blog post is for you. He has managed several million dollars worth of AdWords accounts over the course of seven years. AMEX OPEN Forum and Mashable. Read More.
  • HUBSPOT  |  TUESDAY, JANUARY 27, 2015
    [Youtube] What the Next Generation of Marketers Are Learning in School
    This week we talked about everything from the recent 100,000 personalized Nike+ videos , to the real-time mistake of the Seattle Seahawks , and the decision by YouTube to host their own Super Bowl halftime show. 'Twenty years ago, I graduated from Bentley University with a degree in Computer Information Systems. and The Coca-Cola Company.
  • KEO MARKETING  |  TUESDAY, JANUARY 27, 2015
    [Youtube] Top 10 B2B Inbound Marketing Predictions for 2015
    Among other things, users will now be able to determine how much impact a particular video is having on their overall YouTube growth. 'As we start to settle into 2015, we are excited and optimistic about the outlook for business to business (B2B) marketers this year. Mobile/Local Growth Continues to Dominate. Now, it is just the opposite.
  • VIDYARD  |  TUESDAY, JANUARY 27, 2015
    [Youtube] Is Your Product How-To Video a How-Not-To?
    How you share your video will affect who will see it (are you posting it to a social forum like YouTube, or are you hoping they’ll find your video on your own website)? If you post it on YouTube, you will have limited metrics to work from. 'You’ve got an amazing product and you want to teach the world how to use it. How do you keep it?
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JANUARY 26, 2015
    [Youtube] 5 Ways to Differentiate Your Marketing Content
    After all, simply writing more newsletters, automating social media feeds, producing more infographics or launching more company blogs/magazines/YouTube channels/LinkedIn profiles/Facebook pages/carrier pigeon programs (well, that one might work) was never going to be more than a very short-term solution. Follow Simon on Twitter @mrjonesinsf.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JANUARY 26, 2015
    [Youtube] 5 Ways to Differentiate Your Marketing Content
    After all, simply writing more newsletters, automating social media feeds, producing more infographics or launching more company blogs/magazines/YouTube channels/LinkedIn profiles/Facebook pages/carrier pigeon programs (well, that one might work) was never going to be more than a very short-term solution. Follow Simon on Twitter @mrjonesinsf.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JANUARY 26, 2015
    [Youtube] 4 Ways to Differentiate Your Marketing Content
    After all, simply writing more newsletters, automating social media feeds, producing more infographics or launching more company blogs/magazines/YouTube channels/LinkedIn profiles/Facebook pages/carrier pigeon programs (well, that one might work) was never going to be more than a very short-term solution. Follow Simon on Twitter @mrjonesinsf.
  • FEARLESS COMPETITOR  |  MONDAY, JANUARY 26, 2015
    [Youtube] The Awesome Power of Yes in Business and Life
    All the shows still live on YouTube , though the show is no longer being done after my nasty fall. 'David Sable, Global CEO of Y&R. David’s now a good friend of mine. One of the things we discussed at breakfast was the power of saying”yes” We discussed how I got started hosting a TV show in the first place.
  • HINGE MARKETING  |  FRIDAY, JANUARY 23, 2015
    [Youtube] How to Differentiate Content Curation on Social Media
    Whether on Facebook, Twitter, or Linkedin, professionals are sharing relevant articles found on news sites, magazine sites, industry sites, blogs, Youtube, company blogs and their own professional blogs. After all, professional services buyers are on the look out for information and answers to their questions. Articulate your point of view 2.
  • VIDYARD  |  THURSDAY, JANUARY 22, 2015
    [Youtube] Bringing It Home: How To Build The Optimal Video Production Team
    Your campaign manager  will also be maintaining your YouTube channel, and keeping track of the drop-off rates, click-through rates, and overall viewer statistics on your videos. 'Every company dreams of having all of their marketing handled in house. Your Videographer. Will this person bring your video vision to life? Your Campaign Manager.
  • HINGE MARKETING  |  TUESDAY, JANUARY 20, 2015
    [Youtube] How They Got to the Top: Visible Expert? Journeys in the Legal Sector
    His recent TED talk , Harvesting Intangible Assets, garnered almost 5,000 YouTube views in only two months. We also profile real-life Visible Experts, offering personal branding examples from the worlds of law, finance, architecture, marketing, and more. Andrew Sherman is a partner at Jones Day , in Washington, D.C., What tools do they use?
  • FEARLESS COMPETITOR  |  TUESDAY, JANUARY 20, 2015
    [Youtube] Meet Your New Chief Marketing Officer, Jeff Ogden
    The show no longer is being recorded but all the shows still live on Youtube. 'Jeff Ogden , President of Find New Customers  is an award-winning marketing expert (see this award which was given to me by @fionavesey and appeared in BrandQuarterly magazine, which she edits) Thank you, Fiona. If it doesn’t work, why keep trying?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 20, 2015
    [Youtube] The state of the nation on SEO, content strategy and earned media
    If you have a Google+ account, if you have Gmail, if you have a YouTube account, Google can not only factor in the things it normally looks at like links and content, but it can also look at some of that social stream data. Lee is the go-to-guy for digital marketing trends. Search doesn’t exist without content. It’s about insight.
  • VIDYARD  |  MONDAY, JANUARY 19, 2015
    [Youtube] Do I Need A Video? 5 Questions To Ask For Your Next Campaign
    Facebook has expanded their video presence dramatically, and over 700 YouTube videos are shared on Twitter every minute. Think back to the last marketing video you saw on YouTube that made you cringe. Some companies spend upwards of $20,000 to produce a video, and end up leaving it to rot on their YouTube channel. Pun intended.
  • HUBSPOT  |  MONDAY, JANUARY 19, 2015
    [Youtube] 9 Ways to Recycle Your Blog Posts Into Other Content Formats
    SlideShare is like the YouTube of presentations. SlideShare’s can also be embedded onto other blog sites, much like a YouTube video, making it easy for people to share your content. 'Today, marketers are feeling the pressure to pump out more and more content to get noticed -- plus it''s got to be readable, engaging, and shareable.
  • B2B MARKETING INSIDER  |  MONDAY, JANUARY 19, 2015
    [Youtube] The 25 Best Slideshares, Videos, Vines (And More) Of The Past Year
    YouTube Rewind – Turn Down For 2014. 'As a student of marketing and social media, I am always looking for the best examples of content out there. Some of my own most popular posts include lists of my favorite slideshares , articles ,  videos , events and people. Which are your favorite? And which ones did I miss? Best Slideshares.
  • WINDMILL NETWORKING  |  MONDAY, JANUARY 19, 2015
    [Youtube] Where Should You Focus Your Social Media Efforts in 2015?
    Neal Schaffer | Twitter | Facebook | Google+ | LinkedIn | YouTube | Pinterest | Where Should You Focus Your Social Media Efforts in 2015? 'Welcome to 2015. began blogging on Maximize Social Business in 2014 with my 6 social media trends to watch evolve post. by Neal Schaffer - Maximize Social Business. Social Media Marketing
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 19, 2015
    [Youtube] 12 Ideas to Ignite Your Content NOW
    'In this red-hot competitive marketing world, “content” is not enough. The focus needs to  shift from writing to igniting –  content ignition ! The investment in our content is largely wasted. In this post I will cover 12 “quick hit” structural actions you can take with your content to make it more “shareable.” Go long.
  • HUBSPOT  |  WEDNESDAY, JANUARY 14, 2015
    [Youtube] 8 Tips From Top Experts on How to Achieve More in 2015
    tweet this] We should trade social media, Youtube and Netflix for a few good books. 'Did you achieve all that you wanted to in 2014? Or, were you left wanting more? If 2015 goes the same as last year, will you be proud of what you accomplished? As entrepreneurs and marketers, we always want to do more, have more, and be more. It’s Possible.
  • WINDMILL NETWORKING  |  WEDNESDAY, JANUARY 14, 2015
    [Youtube] The Content Creation Manual for Marketers (Part Two): Your Audience & Imagery
    Twitter | Facebook | LinkedIn | YouTube | The Content Creation Manual for Marketers (Part Two): Your Audience & Imagery by Justice Mitchell - Maximize Social Business. 'Your Audience & Imagery The old adage of “a picture is worth a thousand words” is more true than ever before. Content Marketing
  • VIDYARD  |  WEDNESDAY, JANUARY 14, 2015
    [Youtube] Vidyard Raises $18M from Bessemer Venture Partners and Other Investors to Fuel Video Marketing Industry
    With Vidyard, customers can add video to their websites in minutes, get real-time analytics, syndicate video to social networks and YouTube, create calls to action, optimize search engine hits, capture leads, and brand their player skins all from one place. The Play Button is the Most Compelling Call-to-Action on the Web. About Vidyard.
  • SAZBEAN  |  TUESDAY, JANUARY 13, 2015
    [Youtube] Rules for Creating an Engaging Corporate Video
    Websites, YouTube and Vimeo have made it economical and easy to have quality videos that carry important corporate messages. Everything Goes on YouTube. There are intangible perks to making sure that all of your video content ends up on YouTube. YouTube is owned by Google, the largest of the search engine aggregators.
  • EMAGINE B2B BLOG  |  TUESDAY, JANUARY 13, 2015
    [Youtube] Healthy Habits for the New Year: Part 1 – Exercise
    This usually takes the form of a workout DVD or one of the many HIIT workouts available from Fitness Blender on YouTube. 'Yes, my new years resolution revolves around health, original right? There is a reason why in a recent Gallup poll 52% of the 2,652 participants polled said that losing weight and exercising is a top concern for 2015.
  • HUBSPOT  |  TUESDAY, JANUARY 13, 2015
    [Youtube] 9 Essential Email Inbox Filters for Marketers
    Most folks get tons of notification emails from Twitter, Facebook, LinkedIn, YouTube, etc. 'Tragically, if you''re like me, we live in a world where your average daily email volume exceeds the grand total of all the handwritten letters you''ve ever received. What Is Proper Email Management? Not reading the vast number of unimportant messages.
  • FEARLESS COMPETITOR  |  TUESDAY, JANUARY 13, 2015
    [Youtube] Top 10 Guests on Marketing Made Simple TV
    While this list demonstrates my ability to book awesome guests, I really miss the show, but they all still live on YouTube, What do you think of this post? 'Marketing Made Simple TV is the show I created and hosted before I took my huge fall and was divorced and we had great guests on the show, which I want to share with you. https://www.
  • SOCIAL MEDIA B2B  |  TUESDAY, JANUARY 13, 2015
    [Youtube] Interview: How IBM Leads B2Bs in Instagram Engagement
    How does this compare to Vine or YouTube? 'As a follow-up to our list of top B2B Instagram accounts , I reached out to Katie Keating , Social Content & Engagement Strategist at IBM, to learn more about how this globally integrated technology and consulting company approaches a visual platform like Instagram. It’s an escape.
  • WEBBIQUITY  |  TUESDAY, JANUARY 13, 2015
    [Youtube] 19 More Outstanding Social Media Marketing Guides
    how to set up a Facebook page for lead generation  and methods for generating email leads through Facebook ), Twitter, LinkedIn, YouTube, Instagram, and Pinterest. 30+ Ways To Use YouTube Effectively by Small Business Trends. Image credit: KISSmetrics. What are the best and worst times to post updates? Thank goodness!).”
  • MARKETING ACTION  |  FRIDAY, JANUARY 9, 2015
    [Youtube] 17 Smart Ways B2B Marketers Can Use Pinterest
    You can embed YouTube or Vimeo videos on Pinterest. 'Pinterest is far more than a digital scrapbooking site. It’s visual content marketing made easy – and it’s big business for a lot of different types of companies. If you haven’t had time to build a presence on Pinterest, now’s the time to get started. Create a board of company infographics.
  • EMAGINE B2B BLOG  |  THURSDAY, JANUARY 8, 2015
    [Youtube] Social Media For B2B Explained
    Youtube. 'Many B2B marketers are still weary of the social media world. They may be hesitant to jump in because they simply don’t know the correct strategy to execute or they just don’t believe it will benefit their business. The Right Way to Use Social Media. The biggest misconception is the idea that you need to be on EVERY network.
  • VIDYARD  |  THURSDAY, JANUARY 8, 2015
    [Youtube] 6 Influencers, 8 Blogs, and 10 Books on Video Marketing You’d Be Cray Cray Not to Follow
    Sure, we’ve all been getting lost in that YouTube black hole for a number of years now, but it’s only quite recently that marketers have started to rein in this beast and take advantage of video’s potential. We love James on: his YouTube channel. 'Who doesn’t love a little “light reading” on a regular basis? You do! Jump on it!
  • HINGE MARKETING  |  WEDNESDAY, JANUARY 7, 2015
    [Youtube] Paid Advertising for Professional Services: How to Track Results and Measure ROI
    YouTube, Facebook, and Twitter each contain opportunities for targeting prospects as well. 'We often associate paid advertising with slick visuals and catchy copy, but even the most memorable ads aren’t worth the expenditure without a solid return on investment (ROI). Advertising Options Include Traditional and Online Channels.
  • FEARLESS COMPETITOR  |  WEDNESDAY, JANUARY 7, 2015
    [Youtube] What Do You Think of Find New Customers new video?
    which is no longer being done, but it’s still on YouTube. 'Jeff Ogden of Find New Customers recently worked with Bob Turel, the Presentation Coach to create a new video for Find New Customers, based on the great marketing slogan “ Marketing looks for Mr. Right. Sales looks for Mr. Right Nows.” Why video?
  • TRADESMEN INSIGHTS  |  WEDNESDAY, JANUARY 7, 2015
    [Youtube] New Years Resolution: Get back to the basics
    Incorporate video into the mix  - next to Google, YouTube is the most searched. 'It’s a new year, and before we start doing the same old thing, we should take a minute to make sure what we’re doing is getting us the results we want. Makes sense, doesn’t it? We do it in our personal lives this time of year.
  • MARKETING ACTION  |  WEDNESDAY, JANUARY 7, 2015
    [Youtube] 15 Ways Content Marketers Can Use Pinterest to Drive Traffic
    According to Shareaholic’s Q3 2014 Social Media Traffic Report , the pinning platform brought in more than three times the traffic of Twitter, StumbleUpon, Reddit, Google Plus, YouTube and LinkedIn combined. You can add YouTube or Vimeo videos to your Pinterest account as pins. Do you want traffic to your site? Add videos. It’s easy.
  • FATHOM  |  TUESDAY, JANUARY 6, 2015
    [Youtube] Using Social Media Analysis for a Competitive Advantage
    Measure the volume of online conversation—Facebook, Twitter, Google+, YouTube, blogs, forums, news, etc.—that 'You’re analyzing and measuring your own efforts on social media, but what about your competitors? Remember that you don’t know how your competition acquired those fans and followers. Engagement. Share of Voice. Target Audiences.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 6, 2015
    [Youtube] There Is No One Size Fits All B2B SEO Program
    Resources for Establishing Basic Technical SEO “Know-How” Google Webmaster Guidelines and YouTube Channel. 'It’s (fortunately) not a surprise that as the fourth quarter drew to an end, our team was (and still is) engaged in several discussions with prospects about SEO projects kicking off in the New Year. Preliminary SEO Analysis.
  • WINDMILL NETWORKING  |  TUESDAY, JANUARY 6, 2015
    [Youtube] Social Sales – Who or What is Managing Who?
    Craig Jamieson | Twitter | Facebook | Google+ | LinkedIn | YouTube | Social Sales – Who or What is Managing Who? 'A while back I wrote an article about some of the changes that we are presently seeing in buyer behavior … “Salespeople! Your Customer is Now Driving the Bus!” Jamieson contributes a monthly column on Social Selling.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 5, 2015
    [Youtube] Igniting Content: A Tale of Two Ads
    million times on the AT&T YouTube channel. The company seems to have tried to correct their recognition problem by super-imposing the AT&T logo on the YouTube version. Strangely, McDonalds has NOT posted their commercial on YouTube. million times on the AT&T YouTube channel. 'This is a tale of two ads.
  • MARKETING ACTION  |  MONDAY, JANUARY 5, 2015
    [Youtube] 87 New (Really) Marketing Automation Stats
    Top B2B platforms: LinkedIn (91%), Twitter (85%), Facebook (81%), YouTube (73%), Google+ (55%), and SlideShare (40%). Top B2C platforms:  Facebook (89%), Twitter (80%), YouTube (72%), LinkedIn (71%), Google+ (55%), and Pinterest (53%). 'This is a January 2015 update to the original April 2014 post. They’re getting old. It’s from 2009.
  • B2B MARKETING INSIDER  |  FRIDAY, JANUARY 2, 2015
    [Youtube] 56 Reasons Why Content Marketing Works
    The Claim: Social content builds brand engagement: YouTube. 50% of executives watch business-related YouTube videos at least once a week. 'By NewsCred Social Media Strategist Alexa Biale ( @ Alexa_Biale ). The following SlideShare will demonstrate the value of Content Marketing and how it can help build your business. Coull ). Coull ).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, DECEMBER 31, 2014
    [Youtube] Best blog posts of 2014
    How a small family business pulled off one of the biggest successes in YouTube History   – I just loved, loved, loved this inspiring story of my friend Stephen Cronk and his work to turn a tiny family business into an international brand. 'It’s fun and rewarding to look back at the body of work for the year. Be interesting.
  • HUBSPOT  |  TUESDAY, DECEMBER 30, 2014
    [Youtube] 7 Boring Big Brands That Used Humor to Amp Up Their Marketing
    million views on YouTube. So they took to good-old YouTube with their CEO as the main character to talk about why their blades are “f ing great.” Previous spokespeople for Wonderful Pistachios have included Gangnam Style’s PSY, Jersey Shore’s Snooki, and YouTube sensation Keyboard Cat. Well, it works. 1) Dollar Shave Club.
  • BIZNOLOGY  |  TUESDAY, DECEMBER 30, 2014
    [Youtube] Build your brand (for free)
    Bonus: I have new content for my YouTube Channel and Slideshare collection  every single time (and Slideshare is  LinkedIn and YouTube is  Google, right?). Do YouTube (for free). You want to treat your YouTube Channel like you would your blog. 'I have a modicum of online reputation with the people who matter to me.
  • MARKETING ACTION  |  MONDAY, DECEMBER 29, 2014
    [Youtube] Pinterest Crash Course: Get Up and Running In One Day
    It drives more referral traffic than YouTube, Google+, and LinkedIn combined. Yes, you can pin your YouTube videos as well. 'Still holding out on Pinterest? It may be time to reconsider. Pinterest is now more popular than Twitter, according to Pew Research. But you probably know all that already. Your timing is good, too. Media. Brand.
  • EMAGINE B2B BLOG  |  FRIDAY, DECEMBER 26, 2014
    [Youtube] SEO 2014 Re-Cap: Search Statistics You Should Know
    Youtube is the second largest search engine, bigger than Bing, Yahoo, Ask, and AOL combined ( News-Journal ). 'It’s been a great year for SEO, with a lot of changes and updates to be aware of, such as the most recent Panda and Penguin algorithm updates. Overall Search Behavior. 93% of website visits begin via a search engine ( Arek Estall ).
  • WINDMILL NETWORKING  |  FRIDAY, DECEMBER 26, 2014
    [Youtube] The 17 Best Social Media Conferences to Attend in 2015
    Neal Schaffer | Twitter | Facebook | Google+ | LinkedIn | YouTube | Pinterest | The 17 Best Social Media Conferences to Attend in 2015 by Neal Schaffer - Maximize Social Business. 'With so many social media conferences being organized for 2015, which are the “must-attend” events? Social Media Conferences
  • HINGE MARKETING  |  WEDNESDAY, DECEMBER 24, 2014
    [Youtube] Top 9 Professional Services Marketing Lessons Learned in 2014
    As shown in the chart above, LinkedIn was found to be the most effective social media channel for online lead generation for high growth firms when compared to Twitter, Facebook, and YouTube. For instance, Visible Experts at the highest level can have billing rates 13x higher than average professionals. Not so fast. On Twitter or LinkedIn?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, DECEMBER 24, 2014
    [Youtube] 10 Ways to Say “Thank You” on Twitter
    If someone has shared one of your YouTube videos, or has shared a post with some of your videos embedded in it, you can send them a link to your YouTube channel inviting that person to subscribe to your channel (or a direct YouTube channel subscription link): “Thank you @johndoe! Should have I been surprised? Now what?
  • HINGE MARKETING  |  TUESDAY, DECEMBER 23, 2014
    [Youtube] Professional Services SEO in 2015: 5 Facts Every CMO Should Know
    From there you can explore Twitter, Google+, YouTube, and the list goes on. 'As we look back on 2014, we can identify a multitude of changes that have taken place. Some met with joy, but most with a sense of confusion and fear of what is to come. Some subtle trends came into light. Indirectly, they effect everyone. You will waste your money.
  • MODERN B2B MARKETING  |  TUESDAY, DECEMBER 23, 2014
    [Youtube] What is One of the Most Important Contributors to Marketing Automation Success?
    If you’re looking for Marketo education check out this page , our community , or follow us on YouTube. But another important goal she should think about that doesn’t often get enough attention is educating the marketing team and others within the organization. What does education mean? Education strategy. Education plan.
  • HUBSPOT  |  MONDAY, DECEMBER 22, 2014
    [Youtube] The Making of a Viral Video: How One Dog Racked Up 1.6 Million Views on YouTube
    Here at HubSpot, we have our own YouTube "celebrity" of sorts: Jill Fratianne. The partner channel manager often creates YouTube videos of her two Great Danes (Luke Skywalker and Laya) that rack up tons of views and even a few placements on Animal Planet. Luke and Laya''s) YouTube fame. 'Ah, the great mystery of viral content.
  • HUBSPOT  |  MONDAY, DECEMBER 22, 2014
    [Youtube] 4 Awesome Social Media Campaigns of 2014
    The Project For Awesome is an online, non-profit fund raising drive organized by YouTube creators John and Hank Green on December 12-13. Fans of their YouTube community, affectionaly called Nerdfighters, are encouraged to submit videos advocating for their favorite charities at projectforawesome.com and donate money on indiegogo.com.
  • EMAGINE B2B BLOG  |  MONDAY, DECEMBER 22, 2014
    [Youtube] 30 Social Media Statistics To Wrap Up 2014
    YouTube. 100 hours of video is uploaded to YouTube per minute. YouTube had 153 million unique U.S. YouTube videos influence the purchasing decisions of 53% of all consumers in the U.S. 700 tweets per minute contain a YouTube link. 'What would the end of the year be without some resolutions and a wrap-up post?
  • FEARLESS COMPETITOR  |  MONDAY, DECEMBER 22, 2014
    [Youtube] Keynote Speaker with zero interest in your marketing conference
    Here is a great YouTube testimonial for Bob. 'Jeff Ogden of Find New Customers is an entertaining and fun keynote speaker who loves to get on stage and entertain your audience. get invitations to marketing conferences all the time, but I have one very simple rule: Hire me as your Keynote Speaker or I am not coming to your marketing event.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, DECEMBER 22, 2014
    [Youtube] Are you SURE you know where your customers are?
    “There’s this thing called YouTube,” he explained. There''s this thing called YouTube,” he explained. 'I am determined to learn how to fish for bass. It’s tricky. So I went to a local sporting goods store in search of advice. He taught me how to put them together in combinations that might just land a fish.
  • MARKETING ACTION  |  FRIDAY, DECEMBER 19, 2014
    [Youtube] Video Marketing Works for B2B, Too: Insights from the Software Benchmark Report
    However, many marketers are overcoming the hurdles as they discover that video can do more than build buzz and gain YouTube followers. 'Diving into video marketing can be a real challenge for many organizations. Inexpensive video production can make your brand look amateurish, but professional production can be extremely expensive.
  • VIDYARD  |  WEDNESDAY, DECEMBER 17, 2014
    [Youtube] A 10 Minute Recipe for Establishing Brand Tone of Voice
    Access to Youtube. Jump on to YouTube. 'Creating a consistent tone of voice across every single piece of marketing collateral produced by the vast writers of your marketing team can be tough. However, an inconsistent tone of voice is not only noticeable, but confusing to your content consumers. Video is no exception. It builds trust.
  • B2B MARKETING TRACTION  |  TUESDAY, DECEMBER 16, 2014
    [Youtube] Another Big Reason B2B Marketing Fails: Failure to Engage
    You can tell these stories on your website and in your sales presentations, and then you can also amplify them on social media platforms by sharing links on Twitter, Facebook, LinkedIn, YouTube and more. 'You have a business that sells to other businesses, so you plan to keep your marketing business-like. You have a great product or service.
  • WEBBIQUITY  |  TUESDAY, DECEMBER 16, 2014
    [Youtube] 23 Outstanding Social Media Marketing Guides
    It presents snapshots of a handful of successful B2B social media efforts, including use of YouTube, Facebook, and even Pinterest (who knew Constant Contact maintains 100+ Pinterest boards ?). Metrics to Measure YouTube Marketing by distilled. What trends and changes in social media do marketers need to stay on top of? do that for me?”
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