• MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Youtube] Improving ROI with Marketing Optimization
    of user-generated content on platforms such as Facebook and YouTube. • New contact channels add complexity and dissonance. More Efficiency, Better Targeting, Higher Volume = Not Enough. Optimization in Action – A Simple Example. Optimization Workflow. Marketing Optimization with Big Data. Closing Thoughts. 8 For More Information. Market.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Youtube] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    this medium is SlideShare, which is essentially a “YouTube for. www.knowledgevision.com KnowledgeVision ® Why Online Presentations. Belong In Every Content. Strategy by Michael Kolowich CEO and Founder KnowledgeVision Systems, Inc. MICHAEL KOLOWICH I N T E R ACTIVE INTERACTIVE. Where Do Online Presentations Come From? The contenders? world.
  • ORACLE B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Youtube] Grande Guide to Social Advertising
    video on YouTube, and more than 65 percent have. Grande Guide to. Social Advertising What Is a Grande Guide? You know what the typical day is like for marketers. Between brainstorming and strategy sessions, last- minute requests and impromptu meetings, and trips. to meet customers, you can barely find time to breathe. series. and effort.
  • ORACLE B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Youtube] Grande Guide to B2B Blogging
    YouTube videos and SlideShare decks can be featured. Grande Guide to. B2B Blogging What Is a Grande Guide? You know what the typical day is like for marketers. Between brainstorming and strategy sessions, last- minute requests and impromptu meetings, and trips to. That’s why Oracle Eloqua developed the Grande Guide. series. your business!
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Youtube] 20 Marketing Trends & Predictions for 2013 & Beyond
    We saw the rise of Pinterest, several IPOs and acquisitions, an aggressive political ad war, Facebook's 1 billionth user, and watched one Korean artist turn into a global phenomenon thanks to YouTube In 2012, the world of marketing underwent major changes.
  • VIDYARD  |  FRIDAY, FEBRUARY 5, 2016
    [Youtube] Video Marketing How-To: How Long Should Your Videos Be?
    For YouTube you can go a bit longer, but we don’t recommend going much past a minute and 30 seconds. Hello, and welcome to another episode of Video Marketing How-To! You’ve probably heard us joke now and then that human beings have a shorter attention span than most goldfish, and sadly it’s not far off. appeared first on Vidyard.
  • ACT-ON  |  FRIDAY, FEBRUARY 5, 2016
    [Youtube] Marketing Challenges in Regulated Industries, Part 2: Finance and Public Companies
    If your product lends itself to a video, think about having a contest for user-generated YouTube and Vimeo content. In “Marketing Challenges in Regulated Industries Part 1, Pharma & Alcohol/Tobacco ,” we delved into the world of regulated substances. Finance. Let’s take a closer look. FINRA. Millennials. Content Marketing.
  • CONTENT STANDARD  |  THURSDAY, FEBRUARY 4, 2016
    [Youtube] Content Technology: How the Medium Improves the Message
    Related: Robin Williams, as teacher John Keating in Dead Poets Society , also took on different incarnations of Shakespeare’s lines much to the joy of his audience, both in the movie and in the cinema: Click here to view the video on YouTube. Is content marketing a bubble on the verge of bursting? The Medium Is the Message. the medium.
  • JUNTA 42  |  WEDNESDAY, FEBRUARY 3, 2016
    [Youtube] One Thing Is Killing Content Marketing and Everyone Is Ignoring It
    He promoted content from the manufacturer on his YouTube page and his blog. A few weeks before the start of the New Year I led a workshop on content marketing for about 50 small-business CEOs and operations managers. They came from all different industries. Some were consultants. Pest management? Most had e-newsletters. This is not unusual.
  • HUBSPOT  |  TUESDAY, FEBRUARY 2, 2016
    [Youtube] 8 Things to Do Before Interviewing Someone for Your Team
    Twitter and YouTube, yes. Hiring the right talent for your organization has a direct impact on maintaining your competitive edge, so it is crucial that you don’t screw it up by short-changing the preparation required for the interview process. Hiring talent is scary. Go ahead, Google “job interview tips” and within.27 Refrain. Shut up.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, FEBRUARY 1, 2016
    [Youtube] Here’s a Story: Why Storytelling is Vital to Content Marketing
    They also posted it on YouTube for others to discover it and share it or embed it easily. Outdoor retailer REI recently released a new online video, Trail Angel, as part of their ongoing Every Trail Connects series. Using video for storytelling is very different from showcasing your products in a video. Real storytelling is about emotion.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 1, 2016
    [Youtube] Submitting to Facebook and other content adjustments you need to make today
    Enjoy … Click here if you can’t see the video so you can view on YouTube: Social Media Office Hours with Marcus Sheridan. Click here if you can't see the video so you can view on YouTube: Social Media Office Hours with Marcus Sheridan. Something extraordinary happened the other day. In fact, he a called me “bonkers.”
  • BIZNOLOGY  |  FRIDAY, JANUARY 29, 2016
    [Youtube] Integrating mobile video branding into the auto purchase funnel
    Indeed, YouTube usage is rising dramatically in model comparisons, test drives evaluations, and walkthroughs. Part One. Many of us can recall moments in our childhood when we accompanied our parents to go shopping for a new car. It was a time when brands of manufacturers mattered, and when dealers didn’t realize they had or needed one.
  • MODERN B2B MARKETING  |  FRIDAY, JANUARY 29, 2016
    [Youtube] 4 Marketing Lessons from YouTube Giants
    Author: Raymond Coppinger Did you catch the video about the crazy guys snowboarding through New York that went viral just hours after it was posted on YouTube? Take for example the Ask GaryVee show , a regular Q&A show on YouTube and Facebook where Gary answers questions about business (marketing/social/sales) from his audience.
  • VIDYARD  |  FRIDAY, JANUARY 29, 2016
    [Youtube] 8 Ways to Use Video for Customer Success, Education, and Advocacy
    And not just while they’re scrolling through Facebook or spending hours on YouTube; studies have shown that even at work, people prefer to watch video than read text. Video is the modern web browser’s medium of choice. And that means you! And more importantly (no offence), your customers. So give the people what they want! Onboarding Videos.
  • BIZNOLOGY  |  THURSDAY, JANUARY 28, 2016
    [Youtube] Drone video, 4K TV and more: Video marketing trends for 2016
    Online content platforms, like Netflix and YouTube, are actually showing the most promise when it comes to providing 4K TV online video content. Video digital marketing has yet to hit its peak. By 2020, analysts predict that video will represent 80 percent of all internet traffic , a rise from 64 percent in 2014. Drone video. 4K TV.
  • ACT-ON  |  WEDNESDAY, JANUARY 27, 2016
    [Youtube] 11 Top Tips For Developing YouTube Influencers
    YouTube influencer marketing is an often-overlooked, but highly valuable component, of a strong marketing automation strategy. YouTube is just one platform where you can execute your influencer marketing strategy. YouTube is different from video distribution on other types of social media platforms, which each have their own strengths.
  • VIDYARD  |  TUESDAY, JANUARY 26, 2016
    [Youtube] 35 Million Reasons To Say Thanks
    Cable-cutting, Facebook, Snapchat, and Youtube are leading the charge with consumer video and this, without a doubt, means that current and especially future demographics expect to sell and be sold to with video. feel excited. That said, rocket ships don’t have rear view mirrors. At the end of the day, I’m grateful and excited. Vidyardians.
  • WINDMILL NETWORKING  |  TUESDAY, JANUARY 26, 2016
    [Youtube] Avoid Shooting Yourself in the Foot with a Social Media Risk Assessment
    Twitter | Facebook | Google+ | LinkedIn | YouTube |. Shoot first, ask questions later. Good idea for Wyatt Earp. Bad idea for your business. Far too often companies chose not to conduct a social media risk assessment in order to save a few dollars in the budget and instead opt to wait until something terrible happens and then react to it.
  • TRADESMEN INSIGHTS  |  TUESDAY, JANUARY 26, 2016
    [Youtube] Social Media As a Profit Center
    Commonly used platforms are Facebook, Twitter, YouTube and LinkedIn. Social Marketing facebook Jeff Guritza linkedin online prescence social marking social media social networks tips twitter youtubeWe’ve all heard the term “social media,” and you may have even been afraid to ask, “What the heck is that?!” And you should post.
  • B2B MARKETING INSIDER  |  TUESDAY, JANUARY 26, 2016
    [Youtube] Influencer Marketing: 10 Strategies for Getting It Right
    However the growth of platforms like YouTube and Instagram has led to a massive wave of new influencers in all manner of niche industries, many of whom boast huge followings. Consumers trust recommendations from people they know above all else. This usually means friends, family, and colleagues. Content Marketing
  • ACT-ON  |  TUESDAY, JANUARY 26, 2016
    [Youtube] Once is Never Enough: How to Repurpose Content Like a Boss
    short video on YouTube. Here’s how Jay describes it : “I spend five minutes recording a video that becomes: A video on YouTube. You saw Jay Baer publish his videos on Facebook, YouTube and his own site. Producing engaging content is the #1 challenge for content marketers. None of that comes cheap. That’s just good chemistry.
  • SALES ENGINE  |  MONDAY, JANUARY 25, 2016
    [Youtube] The fastest route to success requires lateral thinking.
    That may mean a blog, a magazine, a podcast series, or a YouTube channel, etc. How to Dominate Your Market With Content from SalesEngine 1. Most of us understand that the world of marketing has changed—B2B has gone digital. But, it hasn’t happened overnight. Shane opens with a story… Imagine you are driving in a storm. You have to choose.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 25, 2016
    [Youtube] Five simple ideas to cut your blogging time in half
    Once you create your video, upload it to YouTube and follow these steps to post it on a blog post: Find your YouTube video. Once you create your video, upload it to YouTube and follow these steps to post it on a blog post: - Find your YouTube video. For the first nine months I was inconsistent and confused.
  • JUNTA 42  |  SATURDAY, JANUARY 23, 2016
    [Youtube] This Week in Content Marketing: The Coming Opportunity in Email (Yes, Email)
    Content Marketing Examples Email Industry News and Trends PNR YouTubePNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. In this week’s episode, Robert and I discuss the idea of “peak content” and the lesson that brand marketers can learn from it. This week’s show.
  • VIDYARD  |  THURSDAY, JANUARY 21, 2016
    [Youtube] What a Lost iPhone, an Airport, and a Puppy can Teach you About Video that Sticks
    Even though this video was posted a year and a half ago, people are still commenting on their YouTube video to this day asking if it’s real! Despite this, it reeled me in again. mean, this thing has sticking power. Take a look. Before you ask, no, that cute little, fuzzy-faced beagle is not a real KLM employee. But whoop-dee-doo. sure didn’t.
  • HALEY MARKETING  |  THURSDAY, JANUARY 21, 2016
    [Youtube] When Social Media Hurts
    For more information on how to use social media, check out this series on how to use Facebook, Twitter, Google+, YouTube and LinkedIn for staffing, or download our eBook: Social Media - A Game Plan for Staffing and Recruiting Firms. As a team of social media gurus, our team consistently preaches the value of social media to our clients.
  • WINDMILL NETWORKING  |  THURSDAY, JANUARY 21, 2016
    [Youtube] Live Content Marketing Best Practices
    Twitter | Facebook | LinkedIn | YouTube |. You know live content has begun to take full steam when it appears in your Facebook mobile application. It’s funny to think that we can now look at UI/UX implementation with industry-leading applications as a precursor to content deployment, but such is the case with this phenomenon.
  • SYNECORE  |  WEDNESDAY, JANUARY 20, 2016
    [Youtube] 8 Ways to Improve Your Online Content Marketing
    From audiocasts and YouTube videos to Infographics and SlideShares, from podcasts and Vlogs to Snapchats and Blabs, the very definition of online content is rapidly expanding and evolving. Good question. It’s also a question for which I have not one, not two, but no fewer than eight (hopefully) useful answers for you to chew on. Let’s dig in.
  • WINDMILL NETWORKING  |  TUESDAY, JANUARY 19, 2016
    [Youtube] 7 Steps To Creating A Stunning Visual Voice On Instagram
    Twitter | Facebook | Google+ | LinkedIn | YouTube | Pinterest |. As a social media keynote speaker I do a lot of public speaking on social media, and one of the most common messages that I give is that every company needs a visual voice. This is especially true on purely visual social networks such as Instagram. When your mom calls […].
  • HUBSPOT  |  TUESDAY, JANUARY 19, 2016
    [Youtube] 15 Hidden Instagram Hacks & Features Everyone Should Know About
    Then, update that URL frequently to point to your latest blog content, YouTube video, product, or offer. In the past few years, Instagram has quickly become the go-to social network. Compare that with the 23% of adult internet users who use Twitter. 15 Hidden Instagram Hacks & Features. 1) Get notifications when your favorite people post.
  • WEBBIQUITY  |  TUESDAY, JANUARY 19, 2016
    [Youtube] 47 Superb Social Media Marketing Stats and Facts
    All 100 of the top global brands maintain at least one company YouTube channel, and more than half (27 of 50) of CEOs in top global companies have appeared in a company video. LinkedIn came in second place with 21%, followed by Twitter, YouTube and Google Plus. ( V3B Blog ). 70% of the U.S. billion last year to 2.5 billion by 2018.
  • FATHOM  |  MONDAY, JANUARY 18, 2016
    [Youtube] Add YouTube Closed Captioning—Create 30 Million Opportunities
    In the great wide world of video (mobile or not), something that many businesses seem drop from their radar is YouTube closed captioning. So, you hit up YouTube and find the channel you’ve been searching for in less than thirty seconds. How To Add Subtitles & Closed Captions To Your YouTube Videos. Like, really special.
  • HINGE MARKETING  |  THURSDAY, JANUARY 14, 2016
    [Youtube] 6 Important LinkedIn Company Page Strategy Tips
    They have YouTube, Twitter, Facebook, Vine, Vimeo, and on and on for that already. LinkedIn Company Pages are growing in relevance every day as more people start using the platform for both B2B and B2C purposes. They’ve already surpassed the 400 million mark, and each new member allows you better chances to: Showcase your services.
  • VISUALLY  |  WEDNESDAY, JANUARY 13, 2016
    [Youtube] Marketing to Generation X [Infographic]
    Here’s what marketers need to know about Generation X: Though they once had the reputation of being slackers, Generation X is now technologically savvy and is responsible for founding companies such as Google, YouTube, and Amazon. America has four living generations that marketers may be called upon to address. Content Marketing
  • HALEY MARKETING  |  WEDNESDAY, JANUARY 13, 2016
    [Youtube] Social Pro | A New Way for Staffing Firms to Use Social Media
    Quarterly creation of YouTube videos converted from your successful blogs. To build a truly elite social media marketing strategy that generates more job applications and sales leads requires the combined effort of a lot of great minds. Introducing Social Pro by Haley Marketing Group. Why We Created Social Pro. Time and resources.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JANUARY 13, 2016
    [Youtube] How to Use Native Advertising Without Getting Fined by the FTC
    The Advertising Standards Authority in the United Kingdom, for instance, banned a native YouTube ad sponsored by Oreo that featured two well known video bloggers because the agency felt it was not clearly identified as marketing communication. By Kerry Gorgone, {grow} Contributing Columnist. Enter native advertising. percent.). percent.).
  • WINDMILL NETWORKING  |  TUESDAY, JANUARY 12, 2016
    [Youtube] Does Your Influencer Marketing Strategy have a Content-Centric Approach?
    Twitter | Facebook | Google+ | LinkedIn | YouTube | Pinterest |. Influencer marketing and content marketing: Two key areas that will continue to see increased budget spend for companies of all sizes. Author information. Neal Schaffer. Neal Schaffer. Does Your Influencer Marketing Strategy have a Content-Centric Approach?
  • WINDMILL NETWORKING  |  TUESDAY, JANUARY 12, 2016
    [Youtube] 3 Videos Every Company Should Have to Get Started on YouTube
    Videos Every Company Should Have to Get Started on YouTube by Jayson Duncan - Maximize Social Business. There is a lot of talk about how effective video is as a part of a company’s marketing toolkit.  That being said, it can be hard to know what type of video you should start with.  Many companies spend a lot of money on the wrong things.
  • WEBBIQUITY  |  TUESDAY, JANUARY 12, 2016
    [Youtube] 5 Simple Steps To Turn Readers Into Buyers – Content Marketing That Sells
    When your customer reaches your blog/YouTube Channel/website, where are they on their journey to their desired end result? Guest post by Tom Hunt. So you have set up a blog and social media profiles…. You are pumping out multiple articles per week and sharing them furiously…. Trust me, I know, I have been there… multiple times. For example….
  • ACT-ON  |  TUESDAY, JANUARY 12, 2016
    [Youtube] A Crash Course in Storytelling for B2B Marketers
    What started out as cave paintings and drum beating is now tweets and emails, YouTube videos and web pages. And YouTube is a veritable library of short videos  telling stories about companies and products. What does all marketing boil down to? Throw out the advertising, the creative, the offer, the sales team, and the website.
  • CONTENT STANDARD  |  MONDAY, JANUARY 11, 2016
    [Youtube] 5 Brands with Highly Successful Snapchat Marketing Strategies
    With three hundred and twenty thousand subscribers on Youtube, one hundred thousand followers on Twitter, and one hundred and ninety-four thousand followers on Instagram, beauty blogger “ MissMeghanMakeup ” helped Wet Seal target its core demographic as it handed over its Snapchat account to her. NBA: Snapchat A-Game.
  • JUNTA 42  |  SATURDAY, JANUARY 9, 2016
    [Youtube] This Week in Content Marketing: Ad Blocking Is 2015 Phrase of the Year
    Snapchat is going to reach a billion users thanks to Generation S – the smartphone generation (31:16): Snapchat is going to reach a billion users, challenging Facebook, YouTube, and mainstream media, for the attention of “Gen-S” — the smartphone generation – predicts Jason Calacanis. This week’s show. Finally, the U.K.’s
  • WINDMILL NETWORKING  |  THURSDAY, JANUARY 7, 2016
    [Youtube] If Cold Calling is Dead, It’s Because There’s Little Need for It
    Twitter | Facebook | Google+ | LinkedIn | YouTube |. We used to make cold calls because we had to. Back in the day, it was the only way (besides referrals and leads from advertisements) to find new business. Author information. Craig Jamieson. Craig M. Jamieson contributes a monthly column on Social Selling. Craig Jamieson. Social Sales
  • VERTICAL RESPONSE  |  WEDNESDAY, JANUARY 6, 2016
    [Youtube] Google Analytics 101: What Every Small Business Owner Should Know about the Powerful Website Analysis Tool
    But if you do find yourself with questions, Google offers a plethora of ways to get answers, from its own Google Analytics YouTube channel to an active blog and detailed help pages. They’re every bit as important as the customers you deal with face-to-face. How do you get to know them? Google calls this “ setting up a property.”
  • BIZNOLOGY  |  TUESDAY, JANUARY 5, 2016
    [Youtube] Add For Immediate Release to your podcast queue
    He is @thornley on Twitter, thornley10 on YouTube and Joseph Thornley on Google+ and Facebook. A couple Sundays ago I met up with Joseph Thornley , Lynette Young , and Shel Holtz on video Skype to record episode 15 of Shel’s industry-trusted and industry-respected PR podcast,  For Immediate Release , AKA the FIR Podcast. Like this post?
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 5, 2016
    [Youtube] 8 Key Google Changes B2B Marketers Need To Know In The New Year
    This included no longer requiring YouTube commenters to use Google+ before they sign in, removing Google+ posts in the Knowledge Graph results, and eliminating the social extension in AdWords, as detailed previously. The Demise of Google+. Image Source. Google’s Complete Search Quality Rater’s Guidelines. Mobilegeddon.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 5, 2016
    [Youtube] A lesson in the remarkable marketing power of reciprocity
    Hope you enjoy it … If you can’t view this video, you can see it directly on YouTube by clicking here: A Lesson in the Power of Reciprocity. If you can't view this video, you can see it directly on YouTube by clicking here: A Lesson in the Power of Reciprocity. The secret to getting me to become your brand advocate.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 4, 2016
    [Youtube] 5 Reasons most content marketing is FAR behind where it needs to be
    Blogging best practices Content distribution Content Ignition Strategy Content Marketing corporate communications economics of social media Facebook marketing Traditional media and advertising YouTube and video content marketing evergreen futurist social media marketing video content yikyakBut how do we get them to COME BACK again? Podcasts?
  • JUNTA 42  |  SATURDAY, JANUARY 2, 2016
    [Youtube] This Week in Content Marketing: FTC in No-Win Situation with Native Advertising
    Rants and raves include a comparison of the audience-building potential of YouTube vs. Facebook and The Business Romantic’s refreshing look at business and life. This is an annual end-of-year recap video, which features many of the YouTube superstars re-enacting the year’s most popular memes. Is there a better way to handle this?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, DECEMBER 30, 2015
    [Youtube] Personal business lessons from 2015 and what you can learn from them
    Lesson:   Read blogs like Wired , FastCompany  and {grow} or subscribe to YouTube channels like Dnews (Discovery) where you learn more about upcoming tech impacting your (work) life. By Mars Dorian, {grow} Contributing Columnist. The end is nigh for 2015, which has been an interesting year for the online world, to say the least. Conclusion.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 30, 2015
    [Youtube] The 10 Most Inspiring & Creative Ads From 2015
    million views on YouTube. These ads made headlines for cleverly using the YouTube pre-roll ad format, which you can skip after five seconds. 7) Honda | The Other Side. This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post. million shares. 10) Depaul | There's Another Side to the Story.
  • ACT-ON  |  WEDNESDAY, DECEMBER 30, 2015
    [Youtube] Travel Marketing: 5 Steps to Seed the Micro-Moments That Drive Decisions
    YouTube searches for “how to” content is increasing 70 percent year over year, according to Google. The online route we travel before we pack our bags and head off to vacation is a digital journey filled with opportunity for marketers. Nearly half of those travelers go on to book their choices through an entirely separate channel.”.
  • MODERN B2B MARKETING  |  TUESDAY, DECEMBER 29, 2015
    [Youtube] It’s Show Time! 6 Sales Demo Tips from Stage Performers
    And in the era of web conferences, you’re competing with the likes of their personal email, social media networks, and cats on YouTube. Author: Chris Gillespie As Shakespeare wrote, “All the world’s a stage, and all the men and women merely players.” Haven’t seen too many of the latter? Modulate your tone.
  • WINDMILL NETWORKING  |  TUESDAY, DECEMBER 29, 2015
    [Youtube] Want to Excel at Social Media Marketing in 2016? Read This. [Infographic]
    Twitter | Facebook | Google+ | LinkedIn | YouTube | Pinterest |. What do you need to excel at social media marketing in 2016? Author information. Neal Schaffer. The Founder and Editor-In-Chief of Maximize Social Business, Neal Schaffer is a leader in helping businesses and professionals strategically maximize their use of social media.
  • HUBSPOT  |  TUESDAY, DECEMBER 29, 2015
    [Youtube] How to Find the Right Co-Marketing Partner
    Co-marketing is a fantastic way to gain new contacts without having to wait for organic search to kick in. but it's not always an easy job. The challenging part of co-marketing all boils down to one thing: your partner. Can you find partners who launch campaigns with the same strategy and thoughtfulness you do? Oftentimes, it's a struggle.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, DECEMBER 28, 2015
    [Youtube] The strategy behind the content
    truly love this format and I’ll be posting the finished discussions on the blog and YouTube more often. At the end of each year I reflect on what I need to do more of or less of … what is working now and what will be working in the coming year. A lot of this reflection is spent on the time I spend creating content. Everything.
  • HUBSPOT  |  THURSDAY, DECEMBER 24, 2015
    [Youtube] The Realities of Scaling a Startup: Inside Wistia's 10-Year Path to 200K Customers [Podcast]
    YouTube had recently launched, and the Wistia co-founders, Chris and Brendan, were determined to capitalize on the rising popularity of video. In the beginning, Wistia had just a few guys working out of an apartment in Cambridge, Massachusetts. Growth was a little slower than they anticipated. But the folks at Wistia never gave up.
  • VERTICAL RESPONSE  |  WEDNESDAY, DECEMBER 23, 2015
    [Youtube] List with a Twist: 50 Creative Tips for Gathering Customer Emails
    40) Create a video about your business, adding a URL to your opt-in form and posting it on YouTube. You can also add note boxes and speech bubbles using YouTube’s “Annotations” function, and/or link your video to another video, playlist, YouTube channel, or Google+ profile involving your business.
  • VERTICAL RESPONSE  |  WEDNESDAY, DECEMBER 23, 2015
    [Youtube] List with a Twist: 50 Creative Tips for Gathering Customer Emails
    40) Create a video about your business, adding a URL to your opt-in form and posting it on YouTube. You can also add note boxes and speech bubbles using YouTube’s “Annotations” function, and/or link your video to another video, playlist, YouTube channel, or Google+ profile involving your business.
  • B2B MARKETING UNPLUGGED  |  WEDNESDAY, DECEMBER 23, 2015
    [Youtube] Why Your Website is About to Become a Lot Less Important
    SlideShare and YouTube, not so much. My agency suit friend, Marc has very sore feet this week. You see, he’s been making the rounds of the holiday parties. His agency has hosted a few, then there’s the ad club, the marketing association stuff, his clients’ parties and his suppliers’ lunches. And don’t get him started on the client dinners.
  • HALEY MARKETING  |  TUESDAY, DECEMBER 22, 2015
    [Youtube] What to Do When You Make a Mistake Like Steve Harvey
    If you haven’t heard about the major mistake that took place in Sunday night’s Miss Universe pageant, click on this link ( “ Steve Harvey Miss Universe” ), select a video on YouTube and then come back. (No really, come back!). Oh boy. Again, accountability can’t be understated in a crisis situation. In theory, this idea was a great thought.
  • WEBBIQUITY  |  TUESDAY, DECEMBER 22, 2015
    [Youtube] Five Facebook Advertising Features You Haven’t Tried Yet
    once you post them on Facebook, you can easily post them to your blog or YouTube channel or share them on other sites and platforms. Guest post by Mike Bird. Since Facebook unveiled its advertising options for businesses, the ads have grown substantially. Image credit: Revinate. Looking for the next big thing in Facebook advertising ?
  • JUNTA 42  |  SATURDAY, DECEMBER 19, 2015
    [Youtube] This Week in Content Marketing: Content Marketing Strikes Back
    Robert’s rave: Recently, Publicis chairman Maurice Levy utilized a YouTube video to explain the company’s latest reorganization. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. Has content marketing lost its way? This week’s show. Recorded live December 12, 2015; Length: 1:03:25).
  • HUBSPOT  |  THURSDAY, DECEMBER 17, 2015
    [Youtube] 7 Feel-Good Examples of 'Joy Marketing' Campaigns
    According to shortyawards.com , this ad was Canada’s most shared viral ad of 2013 and in the top five globally – the relatively unknown Canadian airline gained in excess of 40 million YouTube views of their advert and increased sales by 86% on the previous year. It's a concept called joy marketing, and it's worked for a lot of big brands.
  • MODERN B2B MARKETING  |  THURSDAY, DECEMBER 17, 2015
    [Youtube] New Year, New Audience: 10 Essential Social Media Tactics to Get Your Content Seen
    You should be able to find various communities within your industry where you can post your content where it will offer value and not appear too “salesy” If you are just getting started, check these places out: Visual.ly for infographics, YouTube/Vimeo for videos, Publi.sh for ebooks, and Medium for blogs. 5. Take Moz for example.
  • HINGE MARKETING  |  THURSDAY, DECEMBER 17, 2015
    [Youtube] Your Website is the Hub of Your Firm’s Online Presence
    Link back to your website on those platforms and take advantage of embedded media like YouTube to increase opportunities for engagement. A couple of months ago, I wrote about how an AEC firm’s new website is one of its most important building projects. How is your website connected to the rest of your firm’s marketing efforts?
  • AMPLIFINITY  |  WEDNESDAY, DECEMBER 16, 2015
    [Youtube] Organic acquisition is great, but can it be done at scale?
    In fact, after Google, YouTube is the second most used search engine. Why referral marketing is the best channel for organic acquisition. Organic acquisition – kind of an oxymoron. Executives see the word “organic” and they think “free”.  Marketers see the word “organic” and think “a helluva lot of work”. If you build it, they will come.
  • VISUALLY  |  WEDNESDAY, DECEMBER 16, 2015
    [Youtube] Facebook Video: Why It’s Time to Pay Attention
    Facebook’s native video feature, though accused of resorting to cheap audience-building tricks in its early days, is now a powerhouse in a market long-dominated by YouTube, Vimeo, and Vine. If your social media strategy campaigns rely on video distribution in any form, you’ll want to take a look under the hood of Facebook video.
  • SYNECORE  |  TUESDAY, DECEMBER 15, 2015
    [Youtube] 5 Proven Digital Marketing Strategies for Small Businesses in 2016
    From formal webinars to low-res, snackable content shorts broadcast on Blab, YouTube, Periscope, Facebook Live, or Meerkat, the breadth of possibilities for video marketing is already seemingly endless, and still growing. Let me explain. Small Business Rules. According to U.S. million. Wouldn’t that be nice. Awesome! Feeling overwhelmed?
  • FATHOM  |  TUESDAY, DECEMBER 15, 2015
    [Youtube] Men and Women, Sharing and (Not) Sharing Alike
    In general, TV-fueled (and now Twitter-fueled/YouTube-fueled) news consumption attracts—and is attracted to—the least common denominator. Men are from Mars, women are from Venus … so says John Gray’s best-selling relationship book. They most certainly do. What men want. What women want. Are you listening, Cision people? ).
  • VIDYARD  |  MONDAY, DECEMBER 14, 2015
    [Youtube] Tracking Video Music Trends: How to Stay Current
    SoundCloud – The YouTube of new music. Finding captivating, relevant and creative new music for your video is challenging. On the one hand, the information age has brilliantly streamlined music discovery.  Information technology has made new sounds and music accessible in ways like never before. We get the struggle. Next Big Sound. Birp! 5.
  • KOMARKETING ASSOCIATES  |  MONDAY, DECEMBER 14, 2015
    [Youtube] What Were The Most Effective B2B Marketing Tactics of 2015?
    2015 was the year in which the hot, and effective marketing tactics seemed to be all about mobile-friendly websites, email opt-ins, landing pages and webinars, video (both YouTube and Facebook) and engagement on Instagram. Here is what they had to say about their most effective B2B marketing tactics over the past year. SOCIAL MEDIA MARKETING.
  • WINDMILL NETWORKING  |  MONDAY, DECEMBER 14, 2015
    [Youtube] Content and Commerce: A Study of Buyer Mindsets
    Twitter | Facebook | LinkedIn | YouTube |. One of the many challenges I face with my clients is creating content that is visually appealing and informative, while also motivating them to make a purchase. Author information. Justice Mitchell. This monthly Content Marketing and Social Media column is contributed by Justice Mitchell.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, DECEMBER 14, 2015
    [Youtube] What is the future of blogging?
    In fact, in order to grow the Six Pixels of Separation audience, a lot of the strategy has less to do with posting here – as a hub – and much more with turning this place into a receptacle for the myriad of places that content is now distributed through (radio shows, business books, other digital spaces, magazines, YouTube and beyond). Audio.
  • JUNTA 42  |  MONDAY, DECEMBER 14, 2015
    [Youtube] What Content Marketing Will Look Like in 2016: 40+ Predictions
    Whether it’s Facebook Live, video on Twitter, Periscope, Blab, Instagram, Vine, or the old standby YouTube, 2016 will be the year when video becomes a primary content marketing consideration for all brands – even B2B. – Jay Baer, president, Convince & Convert. Robert Rose, chief strategy officer, Content Marketing Institute.
  • HUBSPOT  |  MONDAY, DECEMBER 14, 2015
    [Youtube] 18 Brilliant Examples of Holiday Marketing Campaigns
    million views on YouTube within a week of posting. 9) HubSpot: #HolidayHub. Every holiday season, it's like the floodgates burst open: All of a sudden, there are holiday marketing campaigns everywhere. While these campaigns can sometimes seem out of control, many brands out there actually do their holiday marketing very, very well. https://t.co/PTnehlbyrO
  • FATHOM  |  THURSDAY, DECEMBER 10, 2015
    [Youtube] Fathom SEO Pulse #49: Phantom 3, More Google Local Changes & More
    The YouTube app has the second most visitors year over year (Facebook is in first) and YouTube smartphone usage rates have increased by 34%. Welcome to Fathom’s weekly SEO pulse, where our goal is to help you stay on top of any new strategies and changes in this integral part of your overall marketing strategy. link] , [link] , [link].
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, DECEMBER 10, 2015
    [Youtube] Straight talk on Patreon and patronage for content
    It’s a fascinating talk and I hope you enjoy it: If you can’t see the video above, view on YouTube: Social Media Office Hours: Content Monetization. I’ve been writing a lot lately about pressures on monetizing content and new monetization ideas. Some people thought this was a great idea. Isn’t that interesting?
  • VIDYARD  |  WEDNESDAY, DECEMBER 9, 2015
    [Youtube] 7 Video Marketing Best Practices Worth Fighting For
    Sure YouTube fame and ‘viral videos’ are something to be proud of. Video is more compelling than text-based content. It engages minds and beautifies stories. It boosts email click-through rates and on-page conversions. So how can you make the most of it? Want to learn more about a certain best practice? Plan your goals before pressing record.
  • WINDMILL NETWORKING  |  WEDNESDAY, DECEMBER 9, 2015
    [Youtube] 3 Necessary Steps to Protect Your Trademarks on Social Media
    Twitter | Facebook | Google+ | LinkedIn | YouTube |. Your intellectual property sets your company apart from its competitors. Your name, logo, website, marketing materials, and business strategy are therefore amongst your valuable most assets. But are they protected from social media legal risks? Author information. Ethan Wall.
  • JUNTA 42  |  TUESDAY, DECEMBER 8, 2015
    [Youtube] UK Marketers Need to Get Back to Basics [New Research]
    Their usage of the top social media platforms (LinkedIn, Twitter, YouTube, Facebook, and Google Plus) has increased. When it comes to content marketing, UK marketers are doing more: Sixty-six percent of marketers say they expect their organization’s content marketing budget to increase in the next 12 months. What is going on? Conclusion.
  • 6SENSE  |  TUESDAY, DECEMBER 8, 2015
    [Youtube] Six B2B Marketing Tools to Put on Your Wish List
    from many sources (including Facebook, Twitter and YouTube) to tell you what your competitors are up to. Which solutions and tools should be at the top of your holiday wish list to help you become a data-driven marketer, impress your sales team with hot leads and launch an account based marketing strategy? Google Search Console. TrackMaven.
  • WINDMILL NETWORKING  |  TUESDAY, DECEMBER 8, 2015
    [Youtube] Firing an Employee for Something Friends Posted on Facebook?
    It is no longer uncommon to see articles and blog posts about employees who have lost their jobs due to a foolish Facebook post; unprofessional behavior shared on a YouTube video or other social media mishap.  Recently, however, an employee in Atlanta, Georgia was not fired for his own Facebook post of a picture, but […]. James Wu.
  • FATHOM  |  MONDAY, DECEMBER 7, 2015
    [Youtube] Success of Vulnerability in Thought Leadership Transformation
    Or better yet, are people making fun your aspirations of being a YouTube sensation? YouTube or LinkedIn Pulse) to build an audience of 5 or 5 million. On Getting Started. Do you hear crickets? That’s OK, me too. That’s even better. You’re on your way. Just keep producing. Teddy Roosevelt. Size does not matter.
  • WINDMILL NETWORKING  |  MONDAY, DECEMBER 7, 2015
    [Youtube] Social Sales Should Be a Mindset, Not a Toolbox
    Twitter | Facebook | Google+ | LinkedIn | YouTube |. If, like me, you are in B2B sales and are active at all in social sales, you are well aware that there are literally tons of sales-related applications to choose from for today’s social savvy salesperson. Author information. Craig Jamieson. Craig M. Craig Jamieson. Social Sales
  • FATHOM  |  FRIDAY, DECEMBER 4, 2015
    [Youtube] Achieving Social Success: Which Channels Should Manufacturers Focus on
    Youtube. Pin, post or tweet?  This question is a common concern amongst manufacturing companies when choosing which social media platforms to utilize.  Since the dawn of the social era, companies have flocked to platforms in an effort to connect with customers and build their businesses.  Twitter. Facebook. Limit the complexity.
  • CONTENT STANDARD  |  FRIDAY, DECEMBER 4, 2015
    [Youtube] The Power of Paid Amplification: Igniting the Success of Your Content
    Not only that, but 571 websites are launched, 48 hours of YouTube videos are uploaded, and 347 WordPress blogs are published—every minute of every day. It’s no mystery that the Internet is a cluttered space. tend to think of it as a messy, overstuffed closet that makes it hard to find anything useful. What Brands Are Up Against.
  • WINDMILL NETWORKING  |  THURSDAY, DECEMBER 3, 2015
    [Youtube] The ROI of Social Listening: Big Social Data as an Infrastructure Asset
    Twitter | Facebook | Google+ | LinkedIn | YouTube | Pinterest |. For those of you that have read Maximize Your Social, you know that I consider Social Listening to be an important ingredient to a social media strategy. The ROI of Social Listening, however, has often been questioned by many. Let’s first take a look […].
  • KEO MARKETING  |  WEDNESDAY, DECEMBER 2, 2015
    [Youtube] Repurpose Gated Content to Boost B2B Lead Generation
    Producing a YouTube video or SlideShare presentation that discusses one aspect of the walled content and invites people to download the complete resource. Many B2B brands hide content behind opt-in forms in an effort to collect email addresses and generate leads. Repurposing some of that gated content can help you solve this problem.
  • FATHOM  |  WEDNESDAY, DECEMBER 2, 2015
    [Youtube] Where Is Digital Advertising Headed in 2016?
    Customer match (Google/YouTube). More and more advertisers are shifting budgets toward YouTube advertising. Many advertisers are finding that the audience they want to target is on YouTube more than cable television. According to YouTube, “YouTube reaches more 18 to 49 year olds than any cable TV network in the U.S.”
  • VIDYARD  |  WEDNESDAY, DECEMBER 2, 2015
    [Youtube] Video Marketing How-To: Add Video to Your Email Campaigns
    Here’s how we get around that: First, make sure your video is on a landing page – whether it’s a stand-alone sharing page or YouTube link, or as part of a larger campaign. Welcome to another episode of Video Marketing How-To! This week we want to talk about how to add video to your email campaigns effectively. It’s win-win!
  • TRADESMEN INSIGHTS  |  WEDNESDAY, DECEMBER 2, 2015
    [Youtube] The Modern Press Release
    To view other videos from Sonnhalter, visit our YouTube channel here and let us know if there’s a B2T marketing topic you’d like us to cover. Join Matt Sonnhalter for a Marketing Minute and learn about the modern press release and how key elements make it a strong, effective communication tool.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, DECEMBER 2, 2015
    [Youtube] The Modern Press Release
    To view other videos from Sonnhalter, visit our YouTube channel here and let us know if there’s a B2T marketing topic you’d like us to cover. Join Matt Sonnhalter for a Marketing Minute and learn about the modern press release and how key elements make it a strong, effective communication tool.
  • VIDYARD  |  WEDNESDAY, DECEMBER 2, 2015
    [Youtube] Vidyard Gains Momentum Among Marketo Users
    The ease to implement script on our pages and being able to add YouTube videos to the Vidyard templates allow for a seamless look and feel. More than 100 customers now using Vidyard’s integration into Marketo to track video engagement data and turn viewers into customers. Gainsight. Insight. ” Taulia. About Vidyard. About Marketo.
  • HUBSPOT  |  TUESDAY, DECEMBER 1, 2015
    [Youtube] How to Figure Out What Keywords Your Potential Customers are Using
    YouTube: Like its social media platform friends, YouTube also has a Trends Dashboard – right here – that will show what the most popular videos and topics are. Trending videos are based on embedded video views and views on YouTube.”. 3) HubSpot Keyword Grader. A big piece of the inbound marketing puzzle is SEO and content.
  • CONTENT STANDARD  |  TUESDAY, DECEMBER 1, 2015
    [Youtube] How to Find the Perfect Influencer for Your Video Content Strategy
    “Ringside or Riot” continues to this day as part of the now well-oiled WrestlingFigures.com YouTube machine, and I couldn’t be prouder. Is that person a customer service rep with big, goofy glasses, your smooth-as-silk CEO, or even a well-thought-out YouTube superfan like ReelSEO’s Andy Smith suggests?
  • WINDMILL NETWORKING  |  TUESDAY, DECEMBER 1, 2015
    [Youtube] Making Sense of Your Live Streaming Marketing Options: Periscope, Meerkat, Facebook Mentions & Blab
    Twitter | Facebook | Google+ | LinkedIn | YouTube | Pinterest |. I previously blogged about leveraging live streaming for content marketing, something that has only become more popular since then with the ever-increasing buzz around Periscope and more recently Blab. Note: If you’v […]. Author information. Neal Schaffer. Video
  • WEBBIQUITY  |  TUESDAY, DECEMBER 1, 2015
    [Youtube] 36 Sensational Social Media Stats and Facts
    But YouTube, Google+ and LinkedIn drive the most engaged traffic. Though social media marketing has become ubiquitous, most companies and brands still struggle to achieve their desired results. Or to accurately measure their results. Or to set the right goals to begin with. Image credit: Buffer. Social is for customer service. Think small.
  • PR MEETS MARKETING  |  MONDAY, NOVEMBER 30, 2015
    [Youtube] What three mistakes are you making with video marketing?
    Mistake #1 – Putting everything on YouTube. While YouTube has tremendous influence and contributes to Google search, you may be missing the mark in reaching your targeted audience. For example: YouTube to increase your organic ranking as part of a larger SEO program. Mistake #2 – Producing for large screen only.
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