• CONTENTLY  |  TUESDAY, JULY 26, 2016
    [Youtube] Infographic: The Absolutely Ridiculous Amount of Content Consumed Every Minute
    People post 300 hours of video to YouTube and watch nearly 7 million Snapchat videos every minute. How many Facebook posts did you like today? We grab our smartphones to silence our alarms and immediately check our notifications. In the first 60 seconds of your day, Facebook receives over 4 million likes. Media Infographic
  • READYPULSE  |  TUESDAY, JULY 26, 2016
    [Youtube] How to Improve Your Influencer Marketing Strategy
    Marketers will refer to these content pieces as UGC, or user-generated content , which is often displayed on YouTube, Facebook, Twitter, Instagram, and a variety of other sites. The answer for many businesses is – social influencer marketing. Step One – Find the Right Social Influencers. Probably not. Step Two – Social Influencer Recruiting.
  • CEROS  |  MONDAY, JULY 25, 2016
    [Youtube] 10 Marketing Tools for Visual Content Creation
    Just drop in a YouTube/Vimeo/Vine link or video file, select the desired time range, and bam! This post, 10 Marketing Tools for Visual Content Creation , written by Ashley Taylor Anderson , appeared first on Ceros Blog - Interactive Content Marketing & Design Tips. And yet I have to create visuals all the time for my content program.
  • LEADERSHIP  |  FRIDAY, JULY 22, 2016
    [Youtube] How to Use Visual Collaboration at Each Stage of the Buying Cycle
    Before making a big purchase or signing a contract, they are likely to do their due diligence on search engines, social media, review sites, and YouTube channels, gathering all the information that they can. Customers are savvy these days. In different phases of the buying cycle, they will be looking for different things. Let’s take a look.
  • READYPULSE  |  FRIDAY, JULY 22, 2016
    [Youtube] Fashion Influencer Marketing: What Good Looks Like
    social influencer is someone who uses a social network like Facebook, Twitter, Pinterest, Instagram, YouTube, or other sites to deliver opinion pieces or feedback about a particular product. The fashion industry is a vibrant mix of artistry, inspired design, and creative marketing. What Is a Fashion Industry Social Influencer?
  • CONTENTLY  |  THURSDAY, JULY 21, 2016
    [Youtube] The Psychology of Viral Content
    In her study on the similarities of YouTube sensations, Limor Shifman argues that viral videos typically feature ordinary people, flawed masculinity, humor, simplicity, repetitiveness, and “whimsical content” (or the absence of a concrete theme). Some marketers might argue that no one can predict content’s viral potential.
  • HUBSPOT  |  WEDNESDAY, JULY 20, 2016
    [Youtube] The Marketing Power of Pokemon Go and Other New, Unsaturated Marketing Channels
    Everyone is a videographer - Thank you YouTube. While YouTube rolls out their mobile app update with LiveStream through the second half of 2016. 6 months ago, I didn't care a hoot about augmented reality games. But as marketers, they are about to become real darn important to all of us. So what? Who cares about some mobile game?
  • VIDYARD  |  WEDNESDAY, JULY 20, 2016
    [Youtube] 4 Research-Backed Ways to Infuse Online Video in Your Marketing
    Sure, YouTube is the second largest search engine in the world. And publishing videos here and there, on YouTube sometimes or your website other times, isn’t a strategy. Video is winning the content race. More often than not, we just can’t help ourselves from clicking play. Maybe not …. Because video is just that … it’s a medium.
  • CONTENT STANDARD  |  WEDNESDAY, JULY 20, 2016
    [Youtube] The Evolution of Content Marketing: Why Darwinism Matters to Your Strategy
    It was even mocked to great effect in the 1990s comedy Wayne’s World : Click here to view the video on YouTube. Charles Darwin’s On the Origin of Species rocked the Western world in 1859, and understandably so. Less than a century later, marketing evolved into a focal point of business. And of course, armor. The result? Use it.
  • HUBSPOT  |  WEDNESDAY, JULY 20, 2016
    [Youtube] The Role of Emotions in Shareable Content: An Analysis of 100 Viral Reddit Images
    The success of this highly emotional clip speaks for itself: To date, the video has more than 66 million views on YouTube. GoPro reused the video and released it on its YouTube channel, and it’s earned more than 31 millions views since it went live. These days, we’re inundated with digital noise from the moment we wake up. Intrigued?
  • BIZNOLOGY  |  TUESDAY, JULY 19, 2016
    [Youtube] If you post it will they come?
    Content Marketing Internet Marketing Social Media Marketing Facebook Google Google Analytics Hootsuite Search engine optimization Self Incorporation social media twitter Uniform Resource Locator YouTubeI work harder promoting my online content than I do writing the posts themselves. And so does everyone else, including mainstream media.
  • WEBBIQUITY  |  TUESDAY, JULY 19, 2016
    [Youtube] The 17 Best Keyword Research Tools for SEO and SEM
    Type in any keyword or phrase and see the top related search terms on Google, Wikipedia, Answers.com, YouTube, Bing, Yahoo!, You can also specify your language and type of search (web, images, YouTube, shopping, or news). Despite some misleading chatter to the contrary, SEO is not dead , and keywords still matter. and Amazon.com.
  • CONTENTLY  |  MONDAY, JULY 18, 2016
    [Youtube] 5 Content Marketing Trends Sweeping Europe
    With 1,000 images and 160 videos at its disposal, Adidas doubled its YouTube audience, attracted over a million new fans on Facebook, and generated 2.1 Making products and services more accessible to widespread and valuable audiences is the ultimate goal for brands all over the world. While output levels are high, so, too, is quality.
  • CONTENT STANDARD  |  MONDAY, JULY 18, 2016
    [Youtube] Why Silent Facebook Video Is So Popular
    Click here to view the video on YouTube. Brands are getting the hang of Facebook’s soundless video environment—kind of. Facebook users now watch over 100 million hours of video on the platform each day, Facebook says , and most of those views are soundless. But not all companies are keeping up with the trend. The Rise of Silent Video.
  • OPENTOPIC  |  FRIDAY, JULY 15, 2016
    [Youtube] The Top 7 Flash & HTML5 Video Players for Ad Monetization
    On YouTube alone, users view approximately four billion videos per day. Opentopic blog >> business2community.com If you run a website and you’re not using video, you could be missing out on a huge amount of traffic every month, not to mention on some pretty lucrative monetization options. Marketing ROI Cmo marketing roi
  • HALEY MARKETING  |  THURSDAY, JULY 14, 2016
    [Youtube] What Does Social Sharing Accomplish?
    YouTube. Does your company use social media? Are you performing any kind of social sharing? If not, start. If you are, are you using it correctly? Owning and operating a staffing or recruiting firm is very different from owning a bike shop or bakery. So why would you use social media the same way? Facebook. LinkedIn (Part I). Twitter.
  • VIDYARD  |  THURSDAY, JULY 14, 2016
    [Youtube] The Brilliance Behind the Ford Barking Lot
    For example our Facebook videos are often shorter than our YouTube videos and we optimize Facebook video for an environment where it will be played without sound.”. Given that my Instagram feed is pretty much nothing but celebrity dogs, seeing funny dog videos when checking out social networks doesn’t usually come as a surprise. First Name*.
  • CONTENTLY  |  THURSDAY, JULY 14, 2016
    [Youtube] Why Can’t YouTube Do Drama?
    Given YouTube’s popularity, it’s surprising that the video platform doesn’t have its own Breaking Bad , Mad Men , or Game of Thrones— a singular story that creates shockwaves of influence across culture—especially considering YouTube’s recent push into scripted original series with YouTube Red.
  • OPENTOPIC  |  WEDNESDAY, JULY 13, 2016
    [Youtube] Ask the Expert: Ann Handley on Creating Bigger, Braver, Bolder Content Marketing
    It’s competing with blogs, social media streams, listicles, YouTube playlists, and every other distraction of the modern age. Opentopic blog >> business.linkedin.com When you publish content, it’s competing with everything else that has ever been published in the history of mankind. So it’s no surprise that people experience “content.
  • CHIEFMARTECH  |  WEDNESDAY, JULY 13, 2016
    [Youtube] chiefmartecTV: The myths & monsters of agile marketing
    You can watch the recording of the show on YouTube : Our next episode will be in August, with a special guest from the marketing strategy firm Lenati , as we discuss a new report that we’re producing on marketing technology management practices of senior marketing executives across a range of industries. chiefmartecTV
  • CONTENT STANDARD  |  WEDNESDAY, JULY 13, 2016
    [Youtube] Why Your Brand’s Content Strategy Should Cover the News
    On YouTube, GE explores the science behind its products with engaging video snippets. Remember when we used to get news from a newspaper or a local television broadcast? In case you hadn’t guessed, new research has proved it: We’re a long, long way away from the days of print or TV being the primary place people get their news.
  • OPENTOPIC  |  WEDNESDAY, JULY 13, 2016
    [Youtube] The Biggest Challenges of Measuring Content Marketing ROI
    That’s why unboxing videos have become a phenomenon on YouTube. Opentopic blog >> opentopic.com Taking a new laptop or other treasured purchase out of its packaging feels incredible. Hordes of those types of videos showcase the unwrapping of everything from children’s toys to Casper mattresses. Opening your shiny new object is a.
  • PUREB2B  |  TUESDAY, JULY 12, 2016
    [Youtube] 15 Effective Ways to Reduce Cost Per Acquisition
    To lower CPA, you can target all of your highly competitive search terms to YouTube. YouTube searches can also be highly targeted based on keywords, age group, gender, target audience, location, and other demographics. 3. Put in simpler terms, ask yourself: how much of your marketing budget has to be spent to get a paying customer?
  • OPENTOPIC  |  TUESDAY, JULY 12, 2016
    [Youtube] The Biggest Challenges of Measuring Content Marketing ROI
    That’s why unboxing videos have become a phenomenon on YouTube. Opentopic blog >> opentopic.com Taking a new laptop or other treasured purchase out of its packaging feels incredible. Hordes of those types of videos showcase the unwrapping of everything from children’s toys to Casper mattresses. Opening your shiny new object is a.
  • BIZNOLOGY  |  TUESDAY, JULY 12, 2016
    [Youtube] Kindness opens many doors online
    Content Marketing Influencer Marketing Internet Marketing Public Relations blogger outreach Facebook Influencer marketing instagram social media twitter YouTubeThere are a lot of a s online, though very few of them are dyed-in-the-wool. They’re simply exceptionally guarded , armored against all the other a s online. Reddit, right ?
  • VIDYARD  |  TUESDAY, JULY 12, 2016
    [Youtube] How to Create a Video Marketing Strategy You Can Be Proud of
    But often “isn’t that great” simply means they don’t think it’s high quality or it hasn’t taken off on YouTube with thousands of views. Are you proud of your video marketing strategy? I bet the answer comes pretty quickly. They all think it’s important, and they all plan to increase their investments in video because they believe it works.
  • CONTENTLY  |  MONDAY, JULY 11, 2016
    [Youtube] The FTC Cracks Down on Warner Bros. and PewDiePie’s Shady Influencer Marketing… Sort Of
    With 46 million YouTube subscribers, PewDiePie is arguably the most powerful individual force in the gaming industry. His channel is the largest on YouTube by a large margin: The closest, HolaSoyGerman, has 28 million subscribers. Brands Influencer marketing YouTubeThe problem? They sometimes have trouble disclosing it.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JULY 11, 2016
    [Youtube] Five ideas: Constructive engagement in destructive times
    Learning from insightful podcasts, reading well-written blog posts or watching YouTube tutorials instead of getting hooked on clickbait news channels. By Mars Dorian, {grow} Contributing Columnist. I’m not a kind man. It’s hard for me to easily connect with people, as I prefer to live & work inside my creative cave.
  • CONTENTLY  |  FRIDAY, JULY 8, 2016
    [Youtube] 4 Big Implications of Snapchat’s New ‘Memories’ Feature
    Both Ren and Alvarrez have massive followings on Instagram, YouTube, and Snapchat, but so far, Snapchat has mainly been an area for influencers and celebrities to give a behind-the-scenes look at their lives. Last week, The New York Times ran a profile of YesJulz, the latest of a new kind of celebrity who became famous because of Snapchat.
  • CONTENTLY  |  THURSDAY, JULY 7, 2016
    [Youtube] This Is the Darkest Ad Parody I’ve Ever Seen
    If you really like ad parodies and disturbing sci-fi, then boy do I have the YouTube video for you. Portal A’s parody chops are well known in the advertising world. In 2013, it released “Dove Real Beauty Sketches: #Balls,” which lampooned Dove’s mega-viral advertising experiment. ” ( I wrote about that one too.).
  • CONTENT STANDARD  |  THURSDAY, JULY 7, 2016
    [Youtube] Will Social Media Apps Become Irrelevant to Marketers?
    simplistic optimization tactic might be filming video content in vertical orientation (for apps like Snapchat) as well as horizontal orientation (for apps like YouTube). Brands have clung to social media as a way to spread their message in a mobile-oriented world. But if current trends continue, social media apps may become less relevant.
  • CONTENTLY  |  WEDNESDAY, JULY 6, 2016
    [Youtube] Infographic: How to Build the Perfect YouTube Channel
    If you’re hoping to snag a young audience, you need to be on YouTube. In 2014, Variety reported that teens prefer YouTube stars to mainstream celebrities and movie stars—and those YouTubers wield a much larger influence. If you want to be part of that influence, it’s time to create a YouTube channel of your own.
  • WRITTENT  |  TUESDAY, JULY 5, 2016
    [Youtube] 25 Experts Share Top 3 Content Marketing Trends for 2017
    These formats are fast moving beyond the realm of early adopters and with both Facebook and YouTube both now supporting these formats, you can expect to see widespread audience adoption in 2017/2018. Content marketers who keep track of the current trends will have an advantage when it comes to planning for the future. Donna Moritz. F.
  • CONTENTLY  |  TUESDAY, JULY 5, 2016
    [Youtube] Ask a Content Guy: Where Should I Distribute My Content Marketing?
    Think Facebook Instant Articles and auto-play videos, Instagram video, Snapchat, YouTube, Medium, LinkedIn Pulse, and other platforms that let you reach tons of people. Should I use YouTube or Vimeo for a business video channel? YouTube. covered all the consequences here , and without a doubt, it hurts. Whew, I feel better.
  • ACT-ON  |  TUESDAY, JULY 5, 2016
    [Youtube] 3 Things Jerry Seinfeld Can Teach Us About Creating Quality Content
    And the variation is truly broad – from long-established talk show hosts like David Letterman and Jay Leno to newcomers like Amy Schumer and YouTube phenomenon Miranda Sings. Yes, that’s Margaret Cho cracking up at something Jerry Seinfeld just said. Ferrell, for the last time, we're going to ask you to put the cigar out.”.
  • CONTENT STANDARD  |  SATURDAY, JULY 2, 2016
    [Youtube] 5 Brands with Highly Successful Messaging Apps Strategies
    What makes these characters so appealing is their storylines, which LINE tells via various sticker versions of the characters as well as in short stories posted on its YouTube channel. Light shines through the thick fog—a plane has just taken off from the airport in Morocco. What happens from there? Well, that’s up to the audience.
  • READYPULSE  |  FRIDAY, JULY 1, 2016
    [Youtube] We Trust Influencers Just as Much as Friends
    According to a joint study by Twitter and Annalect , “Around 40 percent of respondents said they’ve purchased an item online after seeing it used by an influencer on Instagram, Twitter, Vine or YouTube. You guessed it, your friends. It all comes down to trust. You trust your friends, right? Social Media Relationships & Trust Building.
  • CONTENTLY  |  THURSDAY, JUNE 30, 2016
    [Youtube] 5 Things Marketers Need to Know About Gen Z
    Gen Z loves digital video on platforms like YouTube and Facebook, to the point they’re now watching considerably more internet video than TV. Collectively’s Tonner points out that this is the same generation known for watching hours of live video-game streams and 20-minute YouTube beauty tutorials through to the end.
  • ACT-ON  |  THURSDAY, JUNE 30, 2016
    [Youtube] Why Video Is the Future of Content Marketing
    The ROI of this marketing activity is also easier to track since it “lives in confined players” (such as YouTube) and, as a result, travels differently through social media than other types of content marketing assets. The company’s videos have captured an audience of approximately 4 million subscribers on YouTube. Key Takeaways.
  • READYPULSE  |  WEDNESDAY, JUNE 29, 2016
    [Youtube] ReadyPulse Named Winner of Red Herring’s Top 100 North America Award
    Red Herring editors were among the first to recognize that companies such as Facebook, Twitter, Google, Yahoo, Skype, Salesforce.com, YouTube, Palo Alto Networks and eBay would change the way we live and work. “In 2016, selecting the top achievers was extremely difficult,” said Alex Vieux, publisher and CEO of Red Herring. SAN CARLOS, Calif.–ReadyPulse,
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, JUNE 29, 2016
    [Youtube] 8 Great LinkedIn Groups for B2B Marketers
    This LinkedIn group provides support and guidance for the platform and can be used in conjunction with the Analytics Help Center and YouTube channel. It is no secret that LinkedIn is a valuable social media platform for B2B marketers. eMarketing Association Network. Inbound Marketers – For Marketing Professionals. Google Analytics.
  • CONTENT STANDARD  |  WEDNESDAY, JUNE 29, 2016
    [Youtube] Will a Co-Marketing Partnership Help Your Brand Strategy?
    Click here to view the video on YouTube. Back in 1998, in a small middle school just beyond the outskirts of Philadelphia, a small civil war was being waged during after-school basketball games. On the one side of the field, dedicated parents stood behind folding tables selling school-sanctioned refreshments. What Does Co-Marketing Look Like?
  • BIZIBLE  |  TUESDAY, JUNE 28, 2016
    [Youtube] How We Created Our First B2B Virtual Reality Video Case Study
    Then on your phone, open this link to our VR case study on Youtube , and click the Cardboard icon, which looks like this: You’ll be prompted to place your camera in the Cardboard viewer and then watch away. It also has the benefit of being YouTube 360 ready. We love creating new things. Why A VR Video Case Study? Conclusion.
  • CONTENTLY  |  MONDAY, JUNE 27, 2016
    [Youtube] JetBlue’s Documentary Will Make You Rethink Work Culture
    ” To date, the video has been viewed more than 100,000 times on YouTube. One of the hardest parts of content marketing is creating work that resonates with a wide audience and stays true to your brand. We were the only ones who could really tell this story among our set.” The U.K.’s We wanted it to be a commentary.”
  • FATHOM  |  MONDAY, JUNE 27, 2016
    [Youtube] How Accessibility Is Revolutionizing Influencer Marketing
    While YouTube is often considered the platform with the highest concentration of influencers, the list of possible platforms for influencers to build a personal brand is growing every day. The celebrity endorsement is a marketing classic. We’ve grown up with it, we see it on TV, on billboards, in magazines, and more. It’s just…different.
  • VIDYARD  |  MONDAY, JUNE 27, 2016
    [Youtube] Legal Rights in Your Video Soundtrack — 5 Questions to Ask Yourself
    The term royalty-free means that you (the content creator) won’t have to pay out royalties every time the video plays on YouTube or even broadcast TV. YouTube account receives a strike. (3 and you’re out.). My goal is to help clarify and perhaps simplify an area of video production that is riddled with confusion and misinformation.
  • CONTENTLY  |  MONDAY, JUNE 27, 2016
    [Youtube] Is Video the Future of Small Business Marketing?
    With almost 100 million views combined on Facebook and YouTube , “This Unicorn Changed the Way I Poop” helped put Squatty Potty—which makes a toilet stool to help you take care of business—on the map. The report also found that small business marketers are 64 percent more likely to post videos on Facebook than YouTube.
  • HINGE MARKETING  |  SUNDAY, JUNE 26, 2016
    [Youtube] Top 10 Advantages of Online Marketing for Professional Services
    Perhaps your blog post uses a YouTube video to illustrate a key point. Online marketing is growing in popularity – and importance. For a sign of the times, just look at the explosive growth of LinkedIn. As of May 2014, LinkedIn boasted over 300 million members, compared to 32 million in 2009. Defining Online Marketing. Figure 1. Figure 2.
  • CONTENT STANDARD  |  SATURDAY, JUNE 25, 2016
    [Youtube] Which Video Content Channels Should Your Brand Invest In?
    Amazon is launching its own take on YouTube. Facebook, Twitter, and YouTube are beefing up their video features. Gone are the days when YouTube reigned supreme. If the ploy works and the content gains traction, Spotify could find itself peeling off users from rival services Apple Music and YouTube. Live or prerecorded?
  • HUBSPOT  |  FRIDAY, JUNE 24, 2016
    [Youtube] We Just Announced 100+ INBOUND 2016 Sessions: Here Are the Top Picks For Every Kind of Marketer
    For example, a YouTube video becomes a podcast, becomes a blog post, becomes a graphic, becomes a syndicated post. Every fall, we gather thousands of marketers and salespeople in Boston for our annual INBOUND event -- it’s where the inbound movement gathers to connect, get inspired, and learn. See something that strikes your fancy? Stunts.
  • KAPOST  |  FRIDAY, JUNE 24, 2016
    [Youtube] Why Video Should Play a Vital Role in Your Content Marketing Strategy
    Platforms like YouTube, Vidyard, and Wistia have transformed this medium into something that any business in any industry can—and should—capitalize on. The company produces and posts stop-motion videos and webisodes across its YouTube, Facebook, Vine, and Instagram accounts, and users can sort them based on LEGO themes. million words.
  • CONTENTLY  |  THURSDAY, JUNE 23, 2016
    [Youtube] How Content Increased the Effectiveness of Our B2B Enterprise Marketing by 3x
    For example, we learned that email newsletters drive more traffic than other owned channels, SlideShare and YouTube are great for B2B content, and that we need weekly governance calls with employees from each country to solve any immediate problems that pop up. Based on my experience, the answer is yes. Starting the journey. B2B ROI Europe
  • CONTENTLY  |  THURSDAY, JUNE 23, 2016
    [Youtube] Will Facebook’s $50 Million Gamble Pay Off?
    In 2011, YouTube paid more than $100 million to celebrities, social influencers, and media companies to create 100 exclusive channels on the video platform. More than a year ago, Facebook announced that it was working with “select partners” on a revenue sharing model similar to YouTube, which takes a 45 percent cut.
  • VIDYARD  |  THURSDAY, JUNE 23, 2016
    [Youtube] The Attention Economy: Why Marketers Are Killing, Not Capturing, Attention
    There are a wealth of attention demands that didn’t previously exist: advertisers want your attention before you watch the next video on YouTube ; your friends want your attention on SnapChat, Facebook, and text; and your colleagues and every marketer out there want your attention in your inbox. Scarcity is everywhere. So what do we do?
  • ACT-ON  |  THURSDAY, JUNE 23, 2016
    [Youtube] How to Get Results from YouTube Ads (Hint: It’s Not Advertising)
    Most YouTube ads do not deliver a measurable ROI for advertisers. This is because most of the pre-roll ads (YouTube calls them “in-stream ads”) we see on YouTube are geared only towards raising brand awareness – they’re designed to get reach and attention, but not conversion. Want to see Act-On in action?
  • OPENTOPIC  |  WEDNESDAY, JUNE 22, 2016
    [Youtube] Cannes 2016: Creative Effectiveness entries still show lack of ROI
    Or the number of YouTube views? Opentopic blog >> campaignasia.com What makes a campaign truly effective? The number of awards? Celebrity endorsements? Yes, it was very tough to be neutral while reviewing. Marketing ROI Cmo marketing roi
  • BIZNOLOGY  |  WEDNESDAY, JUNE 22, 2016
    [Youtube] How to implement a Video 1st content marketing strategy that drives action
    Then, starting in 2005 (pretty much since YouTube made its mark on society), we started to watch videos at an ever increasing rate.  Content Marketing Digital Technology Brightcove Cisco Content marketing Content strategy video 1st video first video marketing YouTubeWhy a Video First content marketing strategy makes sense.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JUNE 22, 2016
    [Youtube] OfferUp offers an addictive new app for eCommerce
    Recent Forrester findings show that 88% of the average user’s time is spent in just five apps: Facebook, YouTube, Instagram, Gmail, and Facebook Messenger. Where do your customers hang out online or on mobile? Snapchat? Facebook Messenger? What about … OfferUp? Whaaaat? You haven’t heard of OfferUp? Here’s why.
  • CONTENTLY  |  TUESDAY, JUNE 21, 2016
    [Youtube] How Jaguar Land Rover Uses Luxury Content to Connect With Consumers
    With Jaguar Land Rover focusing heavily on video, YouTube, naturally, is a key channel. While both “Arctic Journey” and “#TheAudition” live on YouTube, Land Rover uses other social channels to promote the content. Among luxury brands, few do that better than Jaguar Land Rover.
  • BIZNOLOGY  |  TUESDAY, JUNE 21, 2016
    [Youtube] Earned media influencer marketing demands your awesome
    If you have widgets to hand out to bloggers, YouTubers , Instagrammers, and top Vine, SnapChat , and Periscope rockstars , but you’d better be ready for some serious noes. Don’t pitch a Supercar YouTuber with a used Honda Civic off of your used car lot, in other words. That’s cool. It is like sales. Well, you can.
  • CONTENT STANDARD  |  TUESDAY, JUNE 21, 2016
    [Youtube] B2B Content Marketing and the End of the Company Blog
    The rest arrives via Facebook native video and images (27 percent and 4 percent), YouTube (14 percent), Snapchat (21 percent), and “other distributed platforms,” Re/code reports. The days of the company blog on the company website may be slowly coming to an end. Underlying Trends. Content discovery isn’t like it used to be.
  • CHIEFMARTECH  |  MONDAY, JUNE 20, 2016
    [Youtube] Microsoft buys LinkedIn: the largest martech acquisition in history?
    These include social media giants such as Facebook, Instagram, and LinkedIn, but also sites like Amazon, Google Search, Skype, and YouTube. Since Facebook, LinkedIn, Google Search, YouTube, etc. Last week, Microsoft announced that it was acquiring LinkedIn for a whopping $26.2 billion. Are the above points too indirect? Actually, yes.
  • CONTENT STANDARD  |  SATURDAY, JUNE 18, 2016
    [Youtube] Why Creative Marketing Strategies Deserve to be Gamified
    YouTube has since modernized this concept, allowing video creators to drop in “annotations” clickable by the viewer for how they’d like the clip to play out. A few weeks ago I relistened to a standup bit by comedian Dara Ó Briain , who reveals an awesome approach to creative marketing while ranting about video games.
  • CONTENTLY  |  WEDNESDAY, JUNE 15, 2016
    [Youtube] My Brief, Absurd Stint Blogging for a Giant Tech Brand
    As a person nearing a half-century in years, I definitely needed YouTube assistance. Last year, I came across an unassuming job posting for a brand journalist. The position called for working remotely and would focus on growing traffic “through remarkable content.” ” Why not? thought. I can do just about anything remotely.
  • VIEWPOINT  |  WEDNESDAY, JUNE 15, 2016
    [Youtube] Is Anyone Leading Lead Management?
    Social Media Department – blog, Twitter, Facebook, LinkedIn, iTunes, YouTube and Pinterest, to name just a few. Sales Lead Management is a complicated process. It needs a leader to pull all of the competing interests and people together to work as a team. Sales lead management is a tough subject to truly get your arms around. Content Agency.
  • VIDYARD  |  WEDNESDAY, JUNE 15, 2016
    [Youtube] Vidyard Engage Extends the Power of Video to B2B Sales, Support and Customer Success
    Vidyard Engage makes it easy to send videos natively from Gmail and Outlook and understand the digital body language of viewers. With Vidyard Engage, customer facing teams can now access, record and send video content directly from Gmail and Microsoft Outlook as easily as attaching a PDF to an email. Pricing & Availability. About Vidyard.
  • CEROS  |  WEDNESDAY, JUNE 15, 2016
    [Youtube] Hand Drawing in Digital Publishing
    The video has almost 70,000 hits on YouTube to date, and it’s been shared widely across social networks as well. This post, Hand Drawing in Digital Publishing , written by Nick Perez , appeared first on Ceros Blog - Interactive Content Marketing & Design Tips. Happy reading! The world is well into the digital age of everything.
  • JUNTA 42  |  WEDNESDAY, JUNE 15, 2016
    [Youtube] 9 Actions Content Marketers Need to Do Right Now
    How about your YouTube videos? As I write this I just finished a keynote presentation at a transportation and logistics conference. Depending on my schedule and timing, sometimes I just run in, do the speech, and run out. More often than not for my posts on CMI, I usually take one big idea and break it down into something actionable.
  • VIDYARD  |  WEDNESDAY, JUNE 15, 2016
    [Youtube] Introducing Vidyard Engage: Extend the Power of Video Across the Entire B2B Business
    Here again, Vidyard Engage puts marketing’s latest and greatest videos at the fingertips of customer facing teams – right in the systems they are already using today to engage with customers and prospects, like Gmail and Microsoft Outlook.  No need to post videos to YouTube or send viewers to special sites. Who Wins with Engage? Sign Up Now!
  • BIZNOLOGY  |  TUESDAY, JUNE 14, 2016
    [Youtube] Influencer marketing tools of the trade
    We’re off to the races! Dan Krueger and I just launched a new influencer marketing campaign on behalf of the best pure, extra virgin, raw cold pressed, and alkaline coconut oil, Skinny Coconut Oil. Check, check, check, check, and check! OK, now on to tools. always come back to BaseCamp. My clients know it. And it only takes a single complaint.
  • CONTENT STANDARD  |  TUESDAY, JUNE 14, 2016
    [Youtube] How the Information Age Has Forever Changed Marketers’ Lives
    Click here to view the video on YouTube. For marketers, the information age—and the technology supporting it—is like an office chair: After you’ve sat in it for while, you start to forget it’s holding you up. became a marketer a year out of college and got in the door with my love for writing and storytelling.
  • ACT-ON  |  TUESDAY, JUNE 14, 2016
    [Youtube] 5 Ways B2B Marketers Can Learn to Love Facebook
    In fact, it beat even mighty YouTube all the way back in 2014 for video posts. Are you holding back on Facebook marketing just because you’re in B2B? It’s really only for B2C people, right? Or just for keeping up with friends. That’s a belief I held for a while. posted automated updates to it about once a day. Um … maybe not. Facebook Live.
  • CHIEFMARTECH  |  MONDAY, JUNE 13, 2016
    [Youtube] chiefmartecTV: From cave paintings to the Personalized Mona Lisa
    You can watch the replay of the show on YouTube : You can tune in live for our second episode on Tuesday, July 12 at 4pm Eastern —  subscribe on the chiefmartecTV page to receive the Blab URL. David writes the terrific Customer Experience Matrix blog and is also on the board of advisors for the MarTech conference series. chiefmartecTV
  • PUREB2B  |  SUNDAY, JUNE 12, 2016
    [Youtube] Differences Between Demand Generation and Lead Generation
    The best examples of demand generation activities are blogs, whitepapers, YouTube or Facebook videos, and a company booth at a trade event. “Demand generation is the process of creating and/or boosting awareness of a particular company or product with the intention of increasing leads. – Tyler L. Lead Generation. Final Note.
  • OPENTOPIC  |  FRIDAY, JUNE 10, 2016
    [Youtube] Amazon vs. YouTube: Why the content creator is the ultimate winner
    Opentopic blog >> recode.net Netflix is competing with Amazon who is competing with YouTube who is competing with Facebook who is competing with Amazon, but not Netflix? Marketing Technology Cmo undefined
  • KEO MARKETING  |  FRIDAY, JUNE 10, 2016
    [Youtube] B2B Marketing to Millennials
    YouTube. Succinct product videos on YouTube can catch their attention and direct them to your website to download white papers and case studies.  It is also possible to perform a live video on YouTube. Census Bureau. Millennials, whom we define as those ages 18-34, now number 75.4 million, surpassing the 74.9 Step Two. Content.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JUNE 10, 2016
    [Youtube] Tools Marketers Need For Cross Channel Marketing Attribution
    Social influencers and content creators, many of whom first distinguished themselves by making and distributing content on a single platform (Instagram influencers, YouTube creators and Vine aficionados), are benefitting from platform proliferation. Friday Five time — five curated recent articles on a specific topic.
  • CONTENTLY  |  THURSDAY, JUNE 9, 2016
    [Youtube] Chewbacca Mom Is Just the Beginning
    Before, Facebook was a space to post clips from YouTube and other video services. Now, external clips from YouTube and elsewhere are “ freebooted ” onto Facebook’s native video player, which has all but neutralized the effectiveness of referral links. In the past, Facebook posts rarely went viral.
  • VIDYARD  |  THURSDAY, JUNE 9, 2016
    [Youtube] Forrester Weighs in on the Top Video Platforms for Marketing and Sales
    Believe it or not, posting videos on YouTube isn’t a video strategy. Even Forrester Research Analyst, Nick Barber, said so in his latest report, Online Video Platforms for Sales and Marketing : If you think “doing video” means having a YouTube channel, then you need to up your game. And no, this isn’t just a B2C thing. Get the Report.
  • CONTENT STANDARD  |  THURSDAY, JUNE 9, 2016
    [Youtube] Will Video Series Be the Next Big Instagram Marketing Opportunity?
    Click here to view the video on YouTube. Instead of heading to Netflix for the latest series, users soon might seek must-see video on an unusual platform: Instagram. If the experiment works, it’s a sign serial videos could become an Instagram marketing trend. The Nat Geo Experiment. Video content is driving engagement.
  • CEROS  |  WEDNESDAY, JUNE 8, 2016
    [Youtube] Can You Quantify the ROI of Great Storytelling?
    million times on YouTube and more than 11 million times from Nike’s official Facebook pages. This post, Can You Quantify the ROI of Great Storytelling? written by Justin Lafferty , appeared first on Ceros Blog - Interactive Content Marketing & Design Tips. Happy reading! We’ve reached an enlightened age in content marketing. Absolutely.
  • CONTENTLY  |  WEDNESDAY, JUNE 8, 2016
    [Youtube] Brand Newsrooms Descend Upon Euro 2016
    Content will be published on YouTube , Snapchat , Twitter , Facebook and Instagram , as well as its owned digital properties, and distributed throughout the company for PR and social teams to use across global markets. If the biggest show on Earth this year is the Summer Olympics, then UEFA Euro 2016  runs a close second. Take Adidas.
  • VIDYARD  |  WEDNESDAY, JUNE 8, 2016
    [Youtube] Video Marketing How-To: Measuring Your Video Success
    Last but not least, is looking at the click-through rates on your Calls-to-Action or YouTube annotations. Typically YouTube annotations have a point five to one percent click through rate, but yours may vary. Hello, and welcome to another episode of Video Marketing How-To! Let’s dive in! That should be your end goal. Have a good one!
  • THE POINT  |  WEDNESDAY, JUNE 8, 2016
    [Youtube] 5 Ways to Expand Lead Nurturing Beyond the Inbox
    Google AdWords Customer Match – similar to the custom audience programs offered by the big social networks, Google also allows advertisers to upload a list of email addresses and then reach those precise contacts via ads on Search, Gmail or YouTube. That’s not because email is going away any time soon.
  • BIZNOLOGY  |  TUESDAY, JUNE 7, 2016
    [Youtube] Surefire Social introduces SurePulse “webmaster tools”
    Surefire Social is about to offer an all-in-one social media, search, reputation, review, analytics tool in the form of  SurePulse , now in beta. I get to play with a lot of cool tools in my work doing social media and SEO audits and reporting. Seriously: easy-to-use. Seriously: all-in-one. DMV Marketing Gods & Goddesses. It was quite a crew.
  • SCRIBBLELIVE  |  TUESDAY, JUNE 7, 2016
    [Youtube] Cut Through The Clutter (and earn more shares)
    Every  60 seconds 300 hours of new video is uploaded to YouTube, Instagram users like 1,736,111 photos, Pinterest users pin 9,722 images, 1,041,666 Vines are uploaded, and 284,722 snaps are shared. This mountain of content will only grow as 77% of B2C brands and 76% of B2B brands say they plan to produce even more content in 2016. ” 3.
  • CONTENTLY  |  MONDAY, JUNE 6, 2016
    [Youtube] 3 Beer Brands Brewing Great Social Media Campaigns
    That stream was saved to YouTube for those who missed it on Periscope and Twitter, and was promoted on the New Belgium blog. Every Tuesday, the two-person social media team at Colorado-based New Belgium Brewing Company sits down to review last week’s social media analytics and determine what to put on the calendar for the week to come.
  • FATHOM  |  MONDAY, JUNE 6, 2016
    [Youtube] The Changing Role of Marketing Attribution in Determining ROI
    So a portion of them may be driven to conversion via blogs, but another portion may be more interested in your YouTube channel. Marketing attribution is one of the most  significant opportunities to come out of modern digital marketing. Wikipedia. Many marketers, as well as those that they report to, are enamored with the idea of ROI. Right?
  • NUSPARK  |  SATURDAY, JUNE 4, 2016
    [Youtube] Popup Strategies: Popup Types and When to Use Them
    When they click on the blog post, instead of seeing the content about widget-making regulation compliance, they see my popup which might look something like this… Here the entry popup is playing a similar role as the ads YouTube places in front of a popular video. The evidence is in. While they are annoying, popups work. Entry Popups.
  • JUNTA 42  |  SATURDAY, JUNE 4, 2016
    [Youtube] This Week in Content Marketing: Content Marketing Now Scientifically Proven
    Rants and raves include a historic meeting between Pope Frances and leading YouTube stars, and a partnership between programmatic ad data providers that appears to be missing an important element. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. Evergreen content. This week’s show.
  • CONTENTLY  |  FRIDAY, JUNE 3, 2016
    [Youtube] How Axe Found Its (Marketing) Magic
    For once in your life, it’s worth it to read the YouTube comments. In addition to over 10 million YouTube views and positive comments, publications both inside and outside of advertising circles praised the ad. For any male who went to high school in the 2000s, Axe body spray was an inescapable part of life.
  • CONTENTLY  |  FRIDAY, JUNE 3, 2016
    [Youtube] How Axe Found Its (Marketing) Magic
    For once in your life, it’s worth it to read the YouTube comments. In addition to over 10 million YouTube views and positive comments, publications both inside and outside of advertising circles praised the ad. For any male who went to high school in the 2000s, Axe body spray was an inescapable part of life.
  • CONTENTLY  |  THURSDAY, JUNE 2, 2016
    [Youtube] 5 Tips for Creating Shareable LinkedIn Posts
    Include YouTube videos. While Facebook has taken steps to discourage people from posting YouTube videos (or videos from any third-party platform) on its network, LinkedIn still plays nice with YouTube clips in newsfeeds. Publishing a post on LinkedIn is easy. Effectively putting money behind it can be hard. Go behind the scenes.
  • VIDYARD  |  THURSDAY, JUNE 2, 2016
    [Youtube] Change The Channel: Why Your Videos Need a New Home
    In the beginning, there was YouTube. That said, while YouTube wasn’t the first site to feature video on the internet, it did change the way video existed online. But what happens now, a mere 11 years later, when YouTube has over one billion users, and well over one billion videos? YouTube would just be holding them back.
  • ACT-ON  |  THURSDAY, JUNE 2, 2016
    [Youtube] When, Why and How to Gate Content Along the Customer Journey
    Twenty years later, and after the explosion of content megacarriers such as BuzzFeed, Facebook, YouTube, and many of our own company websites, his prediction is eerily prescient. They are watching a YouTube video and maybe clicking a link from there. In early 1996, Bill Gates wrote an essay entitled Content is King.
  • CONTENTLY  |  WEDNESDAY, JUNE 1, 2016
    [Youtube] The Best Branded Content of May: Is Snapchat the New MVP of Advertising?
    Mountain Dew set up a VR station at the JR Motorsports Fan Day over Memorial Day weekend in addition to connecting with fans through Samsung’s Milk VR library, YouTube 360, and Facebook 360. This past month, I’ve received more sponsored content from friends than I ever could have imagined. Taco Bell: Taco Filter. Via Adland.tv.
  • CONTENTLY  |  WEDNESDAY, JUNE 1, 2016
    [Youtube] The Best Branded Content of May
    Mountain Dew set up a VR station at the JR Motorsports Fan Day over Memorial Day weekend in addition to connecting with fans through Samsung’s Milk VR library, YouTube 360, and Facebook 360. This past month, I’ve received more sponsored content from friends than I ever could have imagined. Taco Bell: Taco Filter. Via Adland.tv.
  • READYPULSE  |  WEDNESDAY, JUNE 1, 2016
    [Youtube] Create a Winning Influencer Marketing Program – 9 Questions Marketers Must Answer
    What’s different now is the rise, prevalence and scale of numerous social platforms like Facebook, Instagram, Twitter, Vine, YouTube and Snapchat. In the last year, influencer marketing has become a necessity for any consumer-facing brand. Most brands have used social influencers in one way or another. Who are your influencers? Social Buzz.
  • HUBSPOT  |  WEDNESDAY, JUNE 1, 2016
    [Youtube] How to Write Good Instagram Captions: 8 Tips for Perfecting Your Copy
    That's why optimized Instagram profiles update that URL frequently to point to their latest blog content, YouTube videos, products, or offers -- and then refer to that link in their Instagram captions. At the end of the day, Instagram is all about the visuals. The caption of your post is where you can give a voice to that visual content.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 31, 2016
    [Youtube] How do you make your content the signal instead of the noise?
    Content distribution Content Ignition Strategy Content Marketing Podcasts social media The Marketing Companion Traditional media and advertising YouTube and video content ignition content marketing marketing companion podcastsIt’s a difficult proposition and getting harder all the time. You are not going to miss this are you?
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