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HUBSPOT | WEDNESDAY, JUNE 19, 2013 What You Need to Know This Morning: June 19, 2013 Oh and it also has 50 million YouTube views since it was released last November, and has decreased metro deaths by 20%, according to Business Insider. 'If we were playing a game of Truth or Dare right now, and I choose "Truth," and your question was "What are you doing right now?," my answer would be "Sleeping.". need to know stuff.) Whisper?) -
TRADESMEN INSIGHTS | TUESDAY, JUNE 18, 2013 Why Manufacturers Should Use Both Email and Social Media to Reach the Professional Tradesman By using traditional methods like trade shows, PR and direct mail along with social tools like YouTube, SlideShare, Facebook and Twitter, you can start identifying potential customers and start gathering email addresses for your database. If you really want a tradesman to read something from you, which would you use, social media or email? -
IT'S ALL ABOUT REVENUE | TUESDAY, JUNE 18, 2013 Is Eastern Europe the Next Email Marketing Frontier? [CHART] also learned that television is not the way most younger Russians get their information: it’s via the Internet, YouTube, smartphones, and other media. There Marketing Efficiency Czech Respublic Email Marketing Internet and social media users Media Russia russianized smartphones Youtube Or “Long live marketing automation!”). -
HUBSPOT | TUESDAY, JUNE 18, 2013 What You Need to Know This Morning: June 18, 2013 The weddings were broadcast live on YouTube. 'Happy Tuesday, marketers. NSA whistleblower Edward Snowden tells The Guardian that Google and Facebook have been "misleading" users about their role in sharing data with the government. He also says, "The U.S. government is not going to be able to cover this up by jailing or murdering me. -
PWB MARKETING BLOG | MONDAY, JUNE 17, 2013 Image Sizes for Social Media Branding [Infographic] 'A week ago when I logged in to a clients YouTube channel to upload some video, I noticed a prompt that made me grown. “Upgrades” or changes often mean the creative needs to be edited when branding a social media site like YouTube. was notified that the channel layout was about to change. Again. What does this mean to me?
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MARKETING ACTION | MONDAY, JUNE 17, 2013 SaaS Solutions vs. IT Departments in the Age of Self-Service Many common definitions also swirl around any web service such as YouTube or Twitter. 'People presume that, in the transition to cloud systems, there will be tug of war between SaaS and IT, as well as between SaaS and traditional software deployment methods. However, when it comes to IT, the disconnect people talk about just doesn’t exist. -
BIZNOLOGY | MONDAY, JUNE 17, 2013 37 reasons that video content is king 61% of B2B marketers leverage YouTube to extend the reach of their messaging and brands (Forbes). 16% of YouTube videos are embedded, linked or shared on Tuesdays between 11 a.m. million business-oriented search queries in YouTube every week (SEO Hacker). 700 YouTube videos are shared on Twitter every minute. YouTube ). -
July Sales Training Tip: YouTube.com Then watch the YouTube video as a team and discuss it. It will be a fun meeting, but also, each salespeople may end up watching 4-6 YouTube videos on sales training as they evaluate their recommendation and they will learn to use You Tube as a resource for idea’s and as a sales resource. 'Your July Sales Training Tip: YouTube.com. -
SYNECORE | FRIDAY, JUNE 14, 2013 Nobody is Watching Your Video Because Your Title Sucks - #MarketingTechMin If you find their insight useful, be sure to tune in to SyneCore’s YouTube channel every Friday for more discussion about the latest trends in the Marketing Technology industry. 'Here at SyneCore, we often like to discuss the value of creating video content for your customers. Hint: it all starts with an attention-grabbing title. -
CRIMSON MARKETING | THURSDAY, JUNE 13, 2013 #BADMarketing presented by Crimson Marketing BADMarketing Bad Marketing marketing concepts marketing message viral marketing YouTube b2b marketing 'Are you craving a sandwich for lunch? The delicious delights of #BADMarketing . Video: Courtesy of Quizno’s Subs. -
B2B WEB STRATEGY | THURSDAY, JUNE 13, 2013 What’s Happening in the World of B2B Online Marketing? Facebook, Twitter, LinkedIn, Google+, and YouTube each offer B2B marketers value. 'While we consider ourselves the B2B Online Marketing Experts (and we’re not not the only ones who think so ), we aren’t the only ones talking about it. Because it still works, and in some cases it gives better results than everything else. -
INTEGRATED B2B | WEDNESDAY, JUNE 12, 2013 Kick-start your content marketing creative process Depending on your business type, you might want to consider niche platforms (such as Pinterest and Instagram) as well as more mainstream networks such as Facebook, Twitter, LinkedIn and YouTube. 'Content marketing is becoming an increasingly important part of any successful online marketing strategy. Research what your competitors are doing. -
PAUL GILLIN | WEDNESDAY, JUNE 12, 2013 TheCUBE is Traveling Tech TV The interviews are streamed live online and archived on the SiliconANGLE Network channel on YouTube. 'The folks at Wikibon and SiliconANGLE have been traversing the country for the last two years with a cleverly packaged portable streaming video platform they call TheCUBE. Conference organizers and sponsors pay for the coverage. -
THE FORWARD OBSERVER | TUESDAY, JUNE 11, 2013 Social Media Engagement: How to Pick and Use The Right Networks One of the best predictions was " YouTube, Twitter and Facebook will merge to form one super time-wasting Web site called YouTwitFace.". When late night comedy show host Conan O''Brien was on NBC, he would predict the future in a segment called " In the Year 3,000.". in a falsetto. It was like watching a foreign film with bad voice dubbing. -
HUBSPOT | TUESDAY, JUNE 11, 2013 The Dark Side of Customer Service: When the Customer Is "Right" but Insane If you haven''t, you can see it on Gawker where I first discovered it, or below where we''ve embedded the YouTube video. 'By now you''ve probably seen the unbelievable video making the rounds on the internet of a woman demanding her money back at a Dunkin'' Donuts store. Especially if you never worked in customer service. Check it out. -
CLIENT BRIDGE | TUESDAY, JUNE 11, 2013 VIDEO: Making Your Brand Stand Out with Social Media 'In this video from Entrepreneur.com, Shira Lazar, host of YouTube''s What''s Trending , advises that companies be authentic and speak directly to their core demographics when extending their brands to social media. View Original Article -
WEBBIQUITY | TUESDAY, JUNE 11, 2013 How to Get Found Where Your Buyers are Looking: Web Presence Optimization To expand your online footprint within your market, think about three types of sites where you want a presence: Social media sites: these include social networks (Facebook, Twitter, LinkedIn), social content sharing sites (YouTube, Flickr, SlideShare) and social bookmarking sites (Reddit, StumbleUpon, Diigo). It’s work, but well worthwhile. -
WRITTENT | MONDAY, JUNE 10, 2013 How To Build Your Online Community and Then Keep It So your website looks good, those broken YouTube links are all fixed up, and people are actually visiting and taking a look around… what now? 'Guest post from Elissa Smith. Building a community around your website or blog is a pretty big challenge. Here are some tips to help establish your online community and then build on it! -
WRITTENT | MONDAY, JUNE 10, 2013 9 Takeaways from SME’s 2013 Social Media Marketing Report YouTube Is Social. Is YouTube a search engine or social media network? Among all the tactics displayed in the social media marketing trends report, video was the most-popular, with 69% planning to invest in YouTube this year. Takeaway: Consumers really love video, as evidenced by YouTube’s 1 billion unique visitors monthly. -
SYNECORE | MONDAY, JUNE 10, 2013 Why Amazon is Killing it with Millennials (and Advertisers) They beat out Master-of-the-Digital-Universe Google (and Facebook and YouTube and Apple…!) 'Does Amazon have the winning formula when it comes to connecting with millennials? Amazon is “Most Liked”. Looks like Amazon’s the cool kid. According to a report from w00t! Uf-da, right? Millennials and their brands. What does all this mean? Takeaway. -
SYNECORE | MONDAY, JUNE 10, 2013 Amazon is Killing it with Millennials (and Advertisers) They beat out Master-of-the-Digital-Universe Google (and Facebook and YouTube and Apple…!) 'Does Amazon have the winning formula when it comes to connecting with millennials? Amazon is “Most Liked”. Looks like Amazon’s the cool kid. According to a report from w00t! Uf-da, right? Millennials and their brands. What does all this mean? Takeaway. -
HUBSPOT | SUNDAY, JUNE 9, 2013 Twitter Testing a New Look For Threaded Conversations, and Other Marketing Stories of the Week YouTube’s New One Channel Design Now Live for All Publishers, From Marketing Land. YouTube rolled out its new One Channel design to all publishers this week. The One Channel design adds a number of customizable features to YouTube profile pages that include showing channel trailers, and adding channel art and custom sections. -
NUSPARK | SATURDAY, JUNE 8, 2013 24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google YouTube and website videos are one thing; but adding interactive apps to the videos is another, and Viewbix interactive overlays optimize videos for lead generation or engagement. 'Tools that Cover Search Marketing, SEO, Social Media, Conversion Rate, and Content. calculators, and pencil erasers. Need a radio station in Miami?- look it up. -
SYNECORE | SATURDAY, JUNE 8, 2013 The Best Branded Content of the Week: June 8, 2013 You wouldn’t think that YouTube video of a pizza delivery would be exciting, but this dramatic interpretation complete with soundtrack and tricked-out remote control helicopter is just about as thrilling as it gets. Utilizing existing video from YouTube, Oral-B made a compilation of all the touching father-child moments they could find. -
BRN.SK | FRIDAY, JUNE 7, 2013 Updating Your Social Channels Following a Product Launch or Rebranding 'Home Company Contact Us Login Help & Training RSS Feed Linkedin Facebook Twitter GooglePlus YouTube. New layouts may lend additional branding opportunities as was the case with the most recent YouTube updates. With LinkedIn, video content can be pulled in from YouTube to display on the left side of the individual product pages. -
SYNECORE | FRIDAY, JUNE 7, 2013 Social Video Apps Pave New Road for Marketers - #MarketingTechMin If you find their insight useful, be sure to tune in to SyneCore’s YouTube channel every Friday for more discussion about the latest trends in the Marketing Technology industry. This week, Spencer and Jacey discuss how brands are using social video and the importance of utilizing this technology sooner rather than later. Follow @jaceyleigh. -
SALES INTELLIGENCE VIEW | FRIDAY, JUNE 7, 2013 Great Minds & A Great Time: Insider Summit 2013 Recap You can also watch and share our highlights reel on YouTube. 'The second annual Insider Summit was held a couple weeks ago on May 21-22 at the InterContinental Hotel in San Francisco. We think it did a great job building off the momentum from last year’s first Summit. Coincidence? Check out our Grand Prix after-party photo album on Pinterest. -
HUBSPOT | FRIDAY, JUNE 7, 2013 What You Need to Know This Morning: June 7, 2013 3) YouTube Is Crushing it on Mobile. YouTube’s mobile ad sales have tripled in the past six months, Bloomberg reports. One analyst estimates YouTube delivers 10% of Google’s total revenues, which would work out to about $6 billion this year. Big factor in this was YouTube’s falling out with Apple last year, the Guardian reports. -
HUBSPOT | WEDNESDAY, JUNE 5, 2013 "The End of Big": Nicco Mele on the Rise of Small Businesses In entertainment, it’s great that anyone can make videos and distribute them on YouTube, but without huge resources from a major studio, can anyone really make a fantastic full-length film? In fact, in some ways being big has become a disadvantage. For inbound marketers, his book has quite a few takeaways. How David Become Goliath. -
How to Make the Zero Moment of Truth Work for You Try adding a YouTube channel to your social media arsenal. 'Posted in Behavioral Targeting Business Intelligence Conversion Conversion Optimization Customer Experience Interactive Marketing Internet Search SEO Strategy User Generated Content. 38% comparison shopped online. 36% checked out the brand/manufacturer’s website. Brand Credibility. -
SAZBEAN | WEDNESDAY, JUNE 5, 2013 Ways to Empower Your Brand Ambassadors Make it your business to know the people who talk about you without being prompted, and use platforms like YouTube, Facebook and Twitter to shine the spotlight on them as often as possible. 'United Nations (Photo credit: Ashitakka) This is a guest post by Erica Moss who is a community manager for Georgetown University. So how do you do that? -
SYNECORE | WEDNESDAY, JUNE 5, 2013 Video Rules! Why You Need it in Your Content Marketing Or maybe Jeff Gordon going for a “Test Drive” with Pepsi Max : And then there’s, of course, Dove , who always gets people talking: (Just under Dove’s YouTube account, this video has 54 million views since its upload in mid-April.). According to YouTube , 72 hours of video is uploaded every minute. 'Yes, I love cat videos. Ah right. -
HUBSPOT | TUESDAY, JUNE 4, 2013 Would You Dare Advertise on Reddit? The video series, which takes complex topics and explains them to 5-year-olds, is hosted on Reddit''s YouTube channel , aggregated on the DonorsChoose website, and promoted on the ''Explain Like I''m Five'' subreddit -- in an effort to motivate Reddit users to donate to the charity. billion pages. Whether it can be done remains to be seen. -
BRN.SK | TUESDAY, JUNE 4, 2013 Why the iPad Means Big Things for Pharma and Life Sciences Reps 'Home Company Contact Us Login Help & Training RSS Feed Linkedin Facebook Twitter GooglePlus YouTube. Ideas Blog. Entire Site. Search. SEE A DEMO TRY IT FOR FREE. Home Ideas Blog Brainshark Articles Why the iPad Means Big Things for Pharma and Life Sciences Reps. Why the iPad Means Big Things for Pharma and Life Sciences Reps. Tweet. -
HUBSPOT | TUESDAY, JUNE 4, 2013 In the Aftermath of Penguin 2.0, Branding Is Now a Major Ranking Factor You want to get your videos found and shared on YouTube and Vimeo, your presentations on SlideShare, your content on relevant sites and guest blogs, etc. 'Penguin 2.0 happened. Perhaps you’ve heard about it? Yeah, figured. Looking at the sites that not only survived Penguin 2.0 Why is that? Building a Strong Brand for the Sake of Search. -
TRADESMEN INSIGHTS | TUESDAY, JUNE 4, 2013 YouTube: An Excellent Way to Reach the Professional Tradesman If you’re a manufacturer and don’t have anything on YouTube, you’re missing a great opportunity. Next to Google (who by the way owns YouTube), YouTube is the highest searched. The numbers are staggering: YouTube has 1 Billion unique visitors each month and sees four billion video views every day. Educate the customer. -
WRITTENT | TUESDAY, JUNE 4, 2013 17 Ways to Succeed in Viral Content Marketing SingleGrain recommends Digg, Reddit, StumbleUpon, YouTube and Del.icio.us Viral marketers are so incredibly surprising that their content demands clicks, like the recent Smartwater YouTube ad titled “ Jennifer Aniston Sex Tape. ”. 'Every marketer’s dream is to create a piece of viral content. Image Credit: Voltier Digital /ProBlogger. -
WEBBIQUITY | TUESDAY, JUNE 4, 2013 37 Fantastic SEO Guides, Tips and Tactics Optimize off-site content (for example, on YouTube and other social platforms). From Google+ profiles to Facebook info sections, you can display keywords and all of your business web properties (website, Twitter, YouTube, corporate blog, etc).” So what’s a marketing manager, PR professional or SEO specialist to do? ranking.” -
B2B Marketing Tips: Integrating Online Content with Offline Tactics The video opens in YouTube and clearly states why the Vornado fan is different. 'Last spring I needed to replace a broken fan. drove to Home Depot and studied the various types of fans offered. The Vornado packaging caught my eye due to the product benefits listed on the box. bought two. I’ve been paying attention — a lot! -
IT'S ALL ABOUT REVENUE | MONDAY, JUNE 3, 2013 5 Tips for Creating Effective B2B Marketing Videos YouTube garners around 4 billion views daily. 'by contributor | Tweet this Today’s blog post comes courtesy of Phil Donaldson , Director of Marketing at PropelGrowth , a B2B financial services marketing firm in Princeton, NJ. Phil is also a composer and musician who will use any opportunity he can to create music. Now, that’s efficiency! -
FEARLESS COMPETITOR | MONDAY, JUNE 3, 2013 Why Jeff Ogden of Find New Customers is now using BrandYourself.com for Personal Branding YouTube. '“We believe everybody should be actively improving their own Google results without having to pay a company thousands of dollars to do it for them.” ” It took some time for Jeff Ogden to come around on this personal branding site, but I now have fully embraced BrandYourself.com. Want to see where you rank today? -
FEARLESS COMPETITOR | SUNDAY, JUNE 2, 2013 How the famous marketing expert Guy Kawasaki Manages Social Media use five primary resources to find stories to post: 1) My Alltop Account This is a custom compilation of the RSS feeds of websites such as In Focus, The Big Picture, YouTube, and NPR that are mother lodes of great content. 'How I Post—A Social-Media Core Dump. Here are the gory, inside-story details of what I do. Perhaps million followers. -
HUBSPOT | SUNDAY, JUNE 2, 2013 BuzzFeed, CNN, and YouTube Plan Online Video Channel, and Other Marketing Stories of the Week This week, a number of companies including Twitter and YouTube have launched new services and technologies to help bring advertising back from the dead. BuzzFeed, CNN, and YouTube Plan Online Video Channel, From The Wall Street Journal. Check out this week''s roundup to see what happened. Yahoo! search results page testing. -
FEARLESS COMPETITOR | SATURDAY, JUNE 1, 2013 Marketing Made Simple TV Re-launches; Web TV Show for Marketing Pros Features Fresh Content, Remarkable New Value for Viewers, Guests, Sponsors Marketing Made Simple TV is also syndicated via Social Media Today, Social Media Club, Business2Community, CustomerThink, YouTube and Vimeo. The show is available on YouTube, DigitalBrandMarketing.com and a fast growing list of sites. The show, syndicated to over 2.5 Guy Kawasaki, Founder of AllTop. Scott Stratten, Unmarketing. -
WRITTENT | FRIDAY, MAY 31, 2013 YouTube Secrets, Content Curation and Writing Productivity Tips for Marketers! 10 Questions to Ask Before Setting Up a Company YouTube Channel. First, you should make sure you have a well-funded YouTube campaign budget as video production isn’t cheap. YouTube videos are intended to fix the weak points of your marketing campaign, so think about the marketing message in your video content. -
SYNECORE | FRIDAY, MAY 31, 2013 Why Everyone Should Learn to Code - #MarketingTechMin If you find their insight useful, be sure to tune in to SyneCore’s YouTube channel every Friday for more discussion about the latest trends in the Marketing Technology industry. 'Just like you might learn a language like French or Spanish, it has become more and more relevant for the marketer to learn to speak code. Follow @jaceyleigh. - Businesses, Don't Become Social Media Pariahs!
Would you have made that YouTube comment if you were talking to this person face to face? 'I love social media. People who love social media know the difference between “being on a social network” and being part of a social community, which is something a lot of businesses are still learning. Why is he doing this? Stop it. CutItOut. - Businesses, Don't Become a Social Media Pariah!
Would you have made that YouTube comment if you were talking to this person face to face? 'I love social media. People who love social media know the difference between “being on a social network” and being part of a social community, which is something a lot of businesses are still learning. Why is he doing this? Stop it. CutItOut. -
WWW.BRAINSHARK.COM | THURSDAY, MAY 30, 2013 Are Your Marketing Messages Aligned with Sales Conversations? [Q&A] 'Home Company Contact Us Login Help & Training RSS Feed Linkedin Facebook Twitter GooglePlus YouTube. Ideas Blog. Entire Site. Search. SEE A DEMO TRY IT FOR FREE. Home Ideas Blog Brainshark Articles Are Your Marketing Messages Aligned with Sales Conversations? Are Your Marketing Messages Aligned with Sales Conversations? Tweet. Disqus. -
HUBSPOT | WEDNESDAY, MAY 29, 2013 Mary Meeker's Newest Internet Trends Report a Must-Read for Marketers It’s now the #4 social media site, behind Facebook, YouTube and Twitter. 'Mobile internet usage is soaring past desktop usage. Wearable computing is poised to supplant mobile computing as the hot new thing. Basic business processes, things like logistics, manufacturing, and transportation are being reinvented. 1) The U.S. Iran, up 205%. -
MODERN B2B MARKETING | WEDNESDAY, MAY 29, 2013 What’s the Value of a Google Hangout for Marketers? The Hangout recording syncs to Youtube and can then be embedded back into Google+, a blog or even a landing page. 'Author: Jason Miller On June 5 Marketo kicks off Season 2 of the Marketing Happy Hour with Youtility Author Jay Baer. Register for the Hangout here. Marketo has hosted 4 Hangout On Air’s over a period of two months. You got it. -
WWW.BRAINSHARK.COM | TUESDAY, MAY 28, 2013 9 Content Marketing Truths Inspired by Arrested Development 'Home Company Contact Us Login Help & Training RSS Feed Linkedin Facebook Twitter GooglePlus YouTube. Ideas Blog. Entire Site. Search. SEE A DEMO TRY IT FOR FREE. Home Ideas Blog Brainshark Articles 9 Content Marketing Truths Inspired by Arrested Development. Content Marketing Truths Inspired by Arrested Development. Tweet. This is ripe!” -
HUBSPOT | TUESDAY, MAY 28, 2013 What the Arrested Development Re-Launch Tells Us About the Future of Mass Media Rensing wanted to create shows that could live not just on the cable platform but across the internet too -- on sites like Twitter, Facebook, and YouTube. Sites like YouTube serve as a place where newcomers and amateurs can try to gain the attention of a studio or network. If you haven’t read it, you really need to. Let me explain. -
FEARLESS COMPETITOR | TUESDAY, MAY 28, 2013 Some Key Differences Between Mad Marketing TV and Marketing Made Simple TV Mad Marketing TV was a weekly online TV show that posted to YouTube and the Act-On Software blog. shared a YouTube video with recent guest Margaret Molloy, CMO of Velocidi, who appeared on the show with host Jeff Ogden. 'Marketing Made Simple TV is Version 2 of Mad Marketing TV (and we announced version 3 today too.). Syndication. -
WRITTENT | TUESDAY, MAY 28, 2013 30 Low-Cost Ideas for Content Marketing on a Shoestring Budget Pass the spotlight to other talented content creators in your niche, and save yourself some time, by creating a round-up post, sharing in infographic, or embedding a YouTube video on your website. 'If you ever want to really annoy a marketer, tell them that content is low cost marketing. Interview a Customer. Answer Questions. Slideshare. -
MODERN B2B MARKETING | TUESDAY, MAY 28, 2013 The Customer is King. How Do You Prosper in their Kingdom? You can see product demos and how-to tutorials on Youtube. 'Author: Robin Bordoli What can the creator of the first department store, an epic fantasy television series and a former hedge fund manager teach us about modern marketing ? Read on to find out. He is king” A king is in command. A king can do what he wants. -
HUBSPOT | MONDAY, MAY 27, 2013 How One Nonprofit Is Using Content to Give Back to U.S. Soldiers YouTube Videos. While she’s talking, she enables the live chat option on YouTube and answers questions and comments from her community members. 'Memorial Day is a special day in the U.S. The whole country takes the day off to spend with loved ones and remember the men and women who have lost their lives while serving in the U.S. -
SYNECORE | FRIDAY, MAY 24, 2013 Millennials Marketing to Millennials - #MarketingTechMin If you find their insight useful, be sure to tune in to SyneCore’s YouTube channel every Friday for more discussion about the latest trends in the Marketing Technology industry. 'Millennials are one of the trickiest groups to market to. Follow @jaceyleigh. Follow @Spenceafied. Follow @SyneCoreTech -
BLOG MY CALLS | THURSDAY, MAY 23, 2013 The Dos and Don'ts of Content Marketing You can create very simple how-to videos on your smartphone and upload them to YouTube and Facebook etc. This generation is used to shaky YouTube videos. set goals for your content strategy. What do you want to accomplish? How many leads do you want to generate? You need to set goals before you can begin strategizing. in no time. -
BRN.SK | WEDNESDAY, MAY 22, 2013 10 Quotes on Why the iPad Works as a B2B Selling Tool 'Home Company Contact Us Login Help & Training RSS Feed Linkedin Facebook Twitter GooglePlus YouTube. Ideas Blog. Entire Site. Search. SEE A DEMO TRY IT FOR FREE. Home Ideas Blog Brainshark Articles 10 Quotes on Why the iPad Works as a B2B Selling Tool. 10 Quotes on Why the iPad Works as a B2B Selling Tool. May 15, 2013 09:36 AM. Tweet. -
BRN.SK | WEDNESDAY, MAY 22, 2013 Is Google+ Part of Your YouTube Marketing Strategy? 'Home Company Contact Us Login Help & Training RSS Feed Linkedin Facebook Twitter GooglePlus YouTube. Home Ideas Blog Brainshark Articles Is Google+ Part of Your YouTube Marketing Strategy? Is Google+ Part of Your YouTube Marketing Strategy? Google+ on YouTube. YouTube on Google+. Ideas Blog. Entire Site. -
FEARLESS COMPETITOR | WEDNESDAY, MAY 22, 2013 How to Turn a White Paper into a Content Marketing Machine To illustrate, take one of those white papers and: Shoot a video interview of the author, discussing key points from the white paper ( post this video to YouTube ). 'How Do You Turn Your New White Paper into a Content Marketing Machine? Ask YOUR questions during the show. Click the highlighted words for more. What do you think? -
TRADESMEN INSIGHTS | TUESDAY, MAY 21, 2013 Why Should You Use Social Media in New Business Development? Social media is a great way to educate prospective buyers because of all the tools you have available: YouTube, SlideShare, Blogs, Forums. 'In the traditional sales model, we identify our prospects and then use several tactics to get in front of them, qualify them and ultimately sell them. Think of social media as your silent salesman. -
BLOG MY CALLS | MONDAY, MAY 20, 2013 Landing Page Optimization: 4 Things From Last Week's Webinar Also, a video can serve as a distraction and sidetrack your visitor, even causing them to click-through to YouTube or another site in an effort to watch more videos. 'Last week we had a great webinar on landing page optimization with Josh Krafchin of Clever Zebo. The full recording of the webinar is on our website. Here they are. Period. -
ENGAGE | MONDAY, MAY 20, 2013 3 Ways to Engage with Today’s Empowered Consumer Before it had established its official Goldman Sachs YouTube channel, their staff searched YouTube for “Goldman Sachs.” The official channel doesn’t stop anyone from posting YouTube videos about Goldman Sachs, but it does allow the firm to manage and respond to any negative publicity that could stem from such a video. -
HUBSPOT | SUNDAY, MAY 19, 2013 YouTube Makes Some Videos 'Shoppable' and Other Marketing Stories of the Week YouTube Finally Makes Some Videos ‘Shoppable,’ From Mashable. Have you ever wondered how awesome it would be to simply click and buy the things you see in YouTube videos? YouTube is releasing a new feature it calls a “channel gadget” that will bring some of that functionality to your video viewing experience. Who knows? -
FEARLESS COMPETITOR | SUNDAY, MAY 19, 2013 How ITSMA is Leveraging Marketing Made Simple TV to promote their offerings As always, we promoted it extensively across our syndication network – Marketing Made Simple TV, Social Media Club, FearlessCompetitor.com, Social Media Today, Business2Community, CustomerThink, B2B Marketing Zone, Alltop, YouTube, Vimeo, etc. Want to supercharge your WordPress blog? But they didn’t do much at all with it. -
FEARLESS COMPETITOR | SATURDAY, MAY 18, 2013 Weekend Summary of Highlights from the Fearless Competitor blog And I shared the early YouTube version of her show with her. 'The weekend has arrived and this is a new thing we’re doing on Saturday’s (at least till college football starts). We’ll be sharing highlights of the week just passed. Here are some of the most popular posts from this week at this Fearless Competitor blog. -
VOLACCI | SATURDAY, MAY 18, 2013 The Marketer's Guide to Memes: A Crash Course in Internet Humor At the same time, viral videos began to make the rounds as YouTube became a popular video sharing platform. Animated gifs have combined videos and images: they are clips from TV, movies, or other YouTube uploads, generally with text superimposed over them. If you talk to him in his language, that goes to his heart.” MEMES. tumblr.com. -
HUBSPOT | FRIDAY, MAY 17, 2013 The 10 Cutest Brand Mascots of All Time And if you haven''t seen the latest co-marketing commercial with Geico in which he struggles to get through airport security ( Spoiler Alert: The pat-down tickles and he can''t stop laughing), I recommend you mosey on over to YouTube stat. 'This post is full of gratuitous cuteness. Here''s why. That kind of cute. rest my case.). awwwwww!!! -
The changes to Google+ are great. But they don’t matter We only have the psychological bandwidth for one Twitter, one LinkedIn, one YouTube. 'What an exciting week of announcements from Google! Partnership with NASA on a new quantum computer laboratory to study artificial intelligence. host of specialized apps for Google Glass called Glassware, including alliances with Evernote, CNN, and Elle. -
MARKETRI | THURSDAY, MAY 16, 2013 CPA Content Marketing: Four Examples of Superb Content by Accountants few very shocked subway passengers, 54,000+ views on YouTube, an exciting team-building activity for the WSB employees, and a good chance that you’ll remember the name WithumSmith+Brown for quite some time. What does this mean for your business? Below, I’ve shared examples of four different types of great accounting content. -
KOMARKETING ASSOCIATES | THURSDAY, MAY 16, 2013 10 of the Best B2B Facebook Pages The company even does some cross-promotion with other social outlets, including its YouTube channel. 'Facebook has emerged as a marketing channel that’s been adopted by countless individuals and brands alike. The key is to make sure your page is worth your reader’s time. Think we missed one? Let us know in the comments. Enjoy! Oracle. -
TRADESMEN INSIGHTS | THURSDAY, MAY 16, 2013 How Manufacturers are Managing Content Marketing: 7 B2B Insights Manufacturing marketers prefer Facebook and YouTube. Yet, manufacturing industry marketers use YouTube more frequently than the general population of marketers do. 'Today we have a guest blog post from Lisa Murton Beets director of CMI Books, from the Content Marketing Institute. Manufacturing marketers outsource content more often. -
BIZNOLOGY | THURSDAY, MAY 16, 2013 Content Marketing: Content Beyond Copy And building a YouTube channel has some great SEO and audience-building value, as well.). 'Image via CrunchBase. Too often, thoughts of content for content marketing start and end with the written word. If you broaden your view, though, you open up a world of ways to connect with your target audience. Here are a few ideas. Video. Webinars. -
HUBSPOT | WEDNESDAY, MAY 15, 2013 What Your Traditional Marketing Education Didn't Teach You About Marketing Today 'In the older days of marketing, most interview questions revolved around a marketer’s knowledge of marketing principles like “The 4 Ps” and how he or she could apply that knowledge to case questions in an interview setting. But (isn''t there always a but ?). Today''s successful marketer doesn’t necessarily look like Don Draper or Donny Deutsch. -
CLIENT BRIDGE | TUESDAY, MAY 14, 2013 VIDEO: YouTube Marketing Secrets 'You can''t set out to make a viral video. Instead, be authentic and work on creating compelling content. From Entrepreneur.com, here''s a video from Shira Lazar, host of What''s Trending, advising how to use video to join the conversation, just like you would any other social network. View Original Article -
BRN.SK | TUESDAY, MAY 14, 2013 6 Product Video Stats Every Marketer Should See 'Home Company Contact Us Login Help & Training RSS Feed Linkedin Facebook Twitter GooglePlus YouTube. Ideas Blog. Entire Site. Search. SEE A DEMO TRY IT FOR FREE. Home Ideas Blog Brainshark Articles 6 Product Video Stats Every Marketer Should See. Product Video Stats Every Marketer Should See. May 14, 2013 09:52 AM. Tweet. Disqus. close. -
HUBSPOT | TUESDAY, MAY 14, 2013 What Would a 'Mad Men' Era Ad Campaign Look Like Today? photos could even play out in a series of YouTube videos. Kelly suggests Clairol create several interactive, choose-your-own adventure-style videos using YouTube annotations features. 'This is an excerpt from our ebook, Traditional Turned Inbound: Reimagining 5 Iconic Ad Campaigns From the Past. Media choices are almost limitless. -
SYNECORE | TUESDAY, MAY 14, 2013 Why I’ve Got My Head Stuck in the Google Cloud By my last count, Google boasts nearly 200 products and services (189, to be exact-go ahead and try counting for yourself); this is no mean feat, especially when you consider that many of these are major efforts - YouTube is but one product offering. DOES IT COME WITH CHROME? You can’t get much more streamlined than that. WANT GOOGLE NOW. -
BLOG MY CALLS | MONDAY, MAY 13, 2013 Phone Calls: Where Da Gold At? It has over 22 million views on YouTube. 'Do you remember this video? Chances are you''ve seen it. This is hard hitting news story in Mobile, Alabama about a leprechaun hiding, possibly, in a tree. This is Edward R. Murrow-esque stuff here. Sarcasm dripping). He is trying to find the gold. He will do anything to find the gold. Of course. -
HUBSPOT | MONDAY, MAY 13, 2013 How Marketing Legend Guy Kawasaki Manages His Social Media Presence This is a custom compilation of the RSS feeds of websites such as In Focus, The Big Picture, YouTube, and NPR that are mother lodes of great content. Thus, a human has to make the decision, download the photo or YouTube embed link, make minor edits such as removing the “+” in Google+ +mentions, and post to Facebook. Twitter. Google+. -
HUBSPOT | SUNDAY, MAY 12, 2013 Facebook Rolling Out Video Ads to News Feeds, and Other Marketing Stories of the Week Google Launches YouTube Trends Map to Show the Most Popular Videos Across the U.S. As you probably know by now, we love data -- and the new Trends Map for YouTube melts our heart. For marketers, YouTube Trends Map is a great place to find relevant data on which videos go viral and why. It’s been a busy week for YouTube. -
BRN.SK | FRIDAY, MAY 10, 2013 Mobile Sales Strategies Reduce Costs, Boost Productivity [Report] 'Home Company Contact Us Login Help & Training RSS Feed Linkedin Facebook Twitter GooglePlus YouTube. Ideas Blog. Entire Site. Search. SEE A DEMO TRY IT FOR FREE. Home Ideas Blog Brainshark Articles Mobile Sales Strategies Reduce Costs, Boost Productivity [Report]. Mobile Sales Strategies Reduce Costs, Boost Productivity [Report]. Tweet. -
BLOG MY CALLS | FRIDAY, MAY 10, 2013 Don’t make out with a dirty pirate that looks like Michael Bolton. Use call tracking. When you get bored at work, you go to YouTube and watch Michael Bolton as Jack Sparrow. 'Have you seen those award winning DirectTV commercials produced by Grey Advertising? They are awesome. Congratulations to Grey for winning a bunch of awards at Cannes Lions 2012 for these 30 second TV spots. We love these ads. Don’t fall off the roof. -
SYNECORE | FRIDAY, MAY 10, 2013 YouTube Paid Channels: What Do They Mean For Your Brand? - #MarketingTechMin 'Yesterday, YouTube introduced a pilot program called YouTube Paid Channels. This week, Spencer and Jacey discuss YouTube''s new business model and the potential implications it could have for your brand. Not surprisingly, there has been a great deal of uproar online following the announcement. Follow @jaceyleigh. -
HUBSPOT | THURSDAY, MAY 9, 2013 'Being Full of Sh*t Doesn't Work Anymore' The Felix Baumgartner space jump, which Red Bull sponsored and 8 million people watched live on YouTube, is another example of an immersive experience, right? 'Jeff Rosenblum is a co-founder of Questus , a digital marketing agency with offices in San Francisco, New York and Brea, Calif., How has the movie done? It has done great. Yes, it has. -
CRIMSON MARKETING | WEDNESDAY, MAY 8, 2013 Is Google+ the place to be? The best and most relevant example is with YouTube. Your Google+ page has a YouTube button where you can see the videos you’ve posted to YouTube without leaving Google+. Corporate Marketing Other Interesting Topics google+ social media targeted marketing YouTube b2b marketing What should this say to you? -
ENGAGE | WEDNESDAY, MAY 8, 2013 50 Tweets From #WhatsNextDC Day Two That You May Have Missed WhatsNextDC @ zacmoffatt : People spent an average of 32 minutes streaming video on the convention YouTube channel. 'Day Two of the What’s Next DC Marketing and Communications Conference did not disappoint. love having options as much as the next person, but I don’t know anyone who can be at two places at once. Do you? Awesome! -
BLOG MY CALLS | WEDNESDAY, MAY 8, 2013 SEO: A Google Authorship Conundrum Your Gmail address is married to your YouTube account, and they are both married to your Google+. 'The other day we were on a marketing webinar with an agency based in NYC. These guys are truly marketing experts. At the conclusion of the webinar the agency took questions from the attendees. Does it matter? Believe what you will. Makes sense. -
BRN.SK | TUESDAY, MAY 7, 2013 A Strategic Approach to Sales Enablement [eBook] 'Home Company Contact Us Login Help & Training RSS Feed Linkedin Facebook Twitter GooglePlus YouTube. Ideas Blog. Entire Site. Search. SEE A DEMO TRY IT FOR FREE. Home Ideas Blog Brainshark Articles A Strategic Approach to Sales Enablement [eBook]. Strategic Approach to Sales Enablement [eBook]. May 07, 2013 09:38 AM. Tweet. Disqus. -
ENGAGE | TUESDAY, MAY 7, 2013 65 Tweets to Engerize Your Marketing Strategy from #WhatsNextDC Day One 34,000 videos on YouTube about @ goldmansachs. 'I recently had the privilege of attending the What’s Next DC Marketing and Communications Conference at The Hamilton Live. This was my first ever industry event or business conference, so I had no idea what to expect. ” #whatsnextdc. Frank Gullo (@frankgullo) May 6, 2013. -
SYNECORE | TUESDAY, MAY 7, 2013 Enhance Your MOFU: 10 Ways to Advertise on Social Media YouTube Ads - Many people don’t realize this, but YouTube is the 2 nd biggest search engine on the planet behind Google. According to new statistics , YouTube has more than 1 billion unique visitors a month watching over six billion hours of video (up from 4 billion hours just last year). What is a MOFU offer? will hit $4.14 -
HUBSPOT | MONDAY, MAY 6, 2013 The Marketer's Guide to Proper Social Media Etiquette Pinterest is a great medium to engage your audience -- and, it drives more referrals than Google+, YouTube and LinkedIn combined. 'As a savvy inbound marketer, you''re already sold on the value of using social media. But good social media marketing is about more than engagement, lead generation, and wider reach. Etiquette? Really? Wrong. -
NUSPARK | SUNDAY, MAY 5, 2013 7 Recent or Unique Google Adwords features you should be utilizing today. 'When you run as many substantial internet marketing and paid search programs as we do, you realize how many new features occur over time, whether it is within Google Adwords, Bing Ad Center, Facebook Ads, or YouTube ads. We love the fact that these platforms continually to update features for more efficiency and better functionality. -
HUBSPOT | SUNDAY, MAY 5, 2013 Instagram Adds Feature to Allow Users to Tag Brands, and Other Marketing Stories of the Week Google Says YouTube Has Already Crushed Regular TV, From Business Insider. For years, we’ve wondered whether or not YouTube would one day overshadow the great and powerful TV. This week, YouTube said the battle was already over. all within seven days! Instead, let us do the steering for you. Read more at Ad Week. -
BRN.SK | FRIDAY, MAY 3, 2013 Posting to YouTube: 4 Best Practices for Video Marketing 'Home Company Contact Us Login Help & Training RSS Feed Linkedin Facebook Twitter GooglePlus YouTube. Home Ideas Blog Brainshark Articles Posting to YouTube: 4 Best Practices for Video Marketing. Posting to YouTube: 4 Best Practices for Video Marketing. Everyone knows that posting to YouTube is easy. Ideas Blog. -
SYNECORE | FRIDAY, MAY 3, 2013 3 Insights From Your Sales Team to Generate Leads Online - #MarketingTechMin If you find their insight useful, be sure to tune in to SyneCore’s YouTube channel every Friday for more discussion about the latest trends in the Marketing Technology industry. Follow @SyneCoreTech -
HUBSPOT | THURSDAY, MAY 2, 2013 3 Ways for Floundering Agencies to Find Growth Pinterest/YouTube mashup of past work isn’t necessarily detrimental to an agency’s ability to land an account. 'Have you had a conversation with a college sophomore lately? In this example, it is also the equivalent of talking with a 7-year-old. I want to be a nurse or a psychologist. want to save the world. It eliminates departments. -
BLOG MY CALLS | THURSDAY, MAY 2, 2013 Why So Many Marketers Fail at Content Marketing What about YouTube? How is a local restaurant supposed to produce new videos for YouTube on a regular basis? 'The verdict is in. Content marketing works. Data from Hubspot indicates that companies that blog more frequently get more leads AND those leads are higher quality than ''outbound'' marketing leads. Higher quality and more. | |