• DIGITAL VOICES  |  FRIDAY, APRIL 18, 2014
    [Youtube] This Week in Digital Strategy 4.18.14
    Many industry experts consider video to be marketing's new frontier, be it through YouTube or short stories on Instagram, Vine and Snapchat. 'Happy Friday, everyone! This week there have been some incredible insights in the world of digital strategy. Delivering the right content at the right time is every marketer’s goal.
  • WRITTENT  |  FRIDAY, APRIL 18, 2014
    [Youtube] 25+ Resources To Teach You How To Write Killer Headlines for Your Blog
    7 Powerful Trigger Words Used In Your Blogging Headline | YouTube Video. This great YouTube video explains the use of 7 powerful trigger words. 'Learn How To Write Killer Headlines. Quit wasting your time agonizing over how to write killer headlines that will get your blog posts read. How To Write Magnetic Headlines. Great tool.
  • SAZBEAN  |  THURSDAY, APRIL 17, 2014
    [Youtube] How to Get Your Company to Go Viral on Facebook
    Go global with your sharing by updating across other media platforms like Pinterest, Twitter and YouTube. Or follow in the footsteps of Lifelock, which shares LifeLock videos on Facebook that have been uploaded to YouTube. With just 25 cents, companies can reach an audience of 1000. Change Your Marketing Strategies.
  • HUBSPOT  |  THURSDAY, APRIL 17, 2014
    [Youtube] A Handy Guide to Optimizing Your Social Media Channels
    Here’s a list of dimensions for Facebook, Twitter, LinkedIn, Google+, Pinterest, and YouTube. YouTube. 'This post is an excerpt from our latest ebook, How to Optimize Your Marketing Channels. If you''re looking for help taking your blog, landing pages, SEO, email, and social to the next level, download the full guide here.
  • SOCIAL MEDIA B2B  |  THURSDAY, APRIL 17, 2014
    [Youtube] Grow Your B2B Audience by Considering Size, Engagement and Value
    These are audiences that we can build through email, Facebook, Twitter, Instagram, YouTube, SMS and contests. 'Jeffrey K. Rohrs is the Vice President of Marketing Insights at ExactTarget, a salesforce.com company, and the author of the new book, Audience: Marketing in the Age of Subscribers, Fans & Followers. And the third part is value.
  • HUBSPOT  |  WEDNESDAY, APRIL 16, 2014
    [Youtube] Is Coding the Next Must-Have Skill of the Modern Marketer?
    don’t know about you, but if a paragraph is just not doing in your CMS WYSIWYG what you''re asking it to do, when an image is not resizing correctly, or the YouTube video you''re embedding is just huge for some reason, you want it fixed. but do we actually grasp what''s running behind the scenes of all these digital campaigns? Design
  • SYNECORE  |  WEDNESDAY, APRIL 16, 2014
    [Youtube] 6 Steps to Effective Web Design Planning
    To check out all the episodes of #TheBeard, make sure to subscribe to the Synecore Tech YouTube channel! 'Welcome back to another installment of " 90 Seconds of Design with The Beard ,” featuring me, Spencer P, Lead Graphic Designer at Synecore. Never fear, #TheBeard is here! Tweet #TheBeard. Follow @Spenceafied
  • ENGAGE  |  WEDNESDAY, APRIL 16, 2014
    [Youtube] Matthew Crawley in a Dress
    In three days, it had legitimately gone viral: It landed on the front page of Reddit; its YouTube views stand at 76 million and counting. 'Not so long ago, the world of high fashion was notoriously slow to adapt to the shifting landscape of technology and media — ironic for an industry that relies on planned obsolescence to survive. Verdict?
  • WINDMILL NETWORKING  |  TUESDAY, APRIL 15, 2014
    [Youtube] How the Klout Acquisition Affects the Future of Influence Marketing
    Social Media Influence advertising beta Business content customers Facebook Foursquare Google LinkedIn marketing Mashable potential Privacy recommendations start the social Twitter video WordPress YouTube 'To Greater Personalization The last few months have been particularly fertile in social media industry. Fix it.
  • WEBBIQUITY  |  MONDAY, APRIL 14, 2014
    [Youtube] 83 Exceptional Social Media and Marketing Statistics for 2014
    YouTube reaches more U.S. '“Big data” is one of the trendiest buzzwordy terms in marketing/technology/business today. 2014 B2B Content Marketing Trends–North America: Content Marketing Institute/MarketingProfs. What do 40% of B2B buyers say about LinkedIn, that only 19% say about Twitter? No, not that.) B2B Marketing ).
  • SYNECORE  |  FRIDAY, APRIL 11, 2014
    [Youtube] How Colors Affect Your Purchase Decisions
    Subscribe to Synecore Tech''s YouTube Channel for the latest tips and tricks on all things marketing! 'What color signal does your brand project? With the average human brain processing visuals 60,000 times faster than text, it''s important for brands to recognize the important role that color plays in purchasing decisions.
  • LEADERSHIP  |  FRIDAY, APRIL 11, 2014
    [Youtube] Uncovered: The Future of Mobile Marketing
    YouTube (49%). 'How much of your leads are generated through the mobile landscape? It is surprising to discover how the mobile landscape is altering the future of our marketing campaigns. For example, did you know that 1 out of 7 individuals across the globe use smartphones? In the U.S. Mobile Marketing Types You Need To Consider. billion.
  • VIDYARD  |  FRIDAY, APRIL 11, 2014
    [Youtube] Pepsi Uses Awesome Interactive Video to Wow World Cup Fans
    While the YouTube version doesn’t have the interactive abilities, it uses an annotation at the start to drive you to the brand’s website which is clever. From there you can see even more of their content and you start a video journey with them instead of sticking around YouTube. Why Interactive is Impressive.
  • KOMARKETING ASSOCIATES  |  THURSDAY, APRIL 10, 2014
    [Youtube] 5 Insightful B2B Content Marketing Strategy Videos
    We’ve scoured YouTube to identify five videos that we thought stood above the rest in terms of unique value and usefulness. 'Content is king, and the king is everywhere we turn on the web. However, gone are the days of “batch N’ blast” success stories. Enjoy! TL;DW Summary : Sharmila C. 33 Stats on Content Marketing.
  • WRITTENT  |  THURSDAY, APRIL 10, 2014
    [Youtube] 11 Ways to Come Up with a Rocking Content Marketing Strategy
    While the undoubtedly star of their content marketing strategy is their YouTube channel, they do all kinds of content extraordinarily well. 'Image source. No more mediocrity. If that isn’t your motto as a content marketer, it should be. Consumers today have more free content available online then they know what to do with. Are you with me?
  • VIDYARD  |  WEDNESDAY, APRIL 9, 2014
    [Youtube] Vidyard Rocks the Juno Awards Red Carpet as an Official Partner
    You only need to look at the official Juno Awards YouTube channel to see that the celebration of Canadian music goes year round, featuring exclusive performances and interviews that you wouldn’t get to see or hear on television and radio. As you can see, Ian was pretty pumped. Behind the scenes. The Red Carpet & Awards Show.
  • ENGAGE  |  TUESDAY, APRIL 8, 2014
    [Youtube] The Power of Video
    She was already a YouTube sensation, with 22.5 Visit their YouTube page to see some of these videos. Watch Cheri, the volleyball coach with vitiligo. Or Cassandra, a young woman with severe acne. million views of her video on applying makeup.). few lessons for marketers to consider: Remember the power of a simple visual. Tell a story.
  • HUBSPOT  |  TUESDAY, APRIL 8, 2014
    [Youtube] How Use Storytelling to Cut Through the B2B Content Clutter [Infographic]
    Every 60 seconds, 700,000 Google searches are performed, 60 hours of video are uploaded to YouTube, and 168 emails are sent.". 'The internet is a busy, busy place. Every day people all over the world are publishing more and more content -- and somehow you''ve got to make your content stand out from it the rest. Tweetable Takeaways.
  • FATHOM  |  TUESDAY, APRIL 8, 2014
    [Youtube] Using Social Data to Improve Student Recruitment Online
    Without spending any money, you can set up an ad on Facebook, Twitter, YouTube or LinkedIn. 'With a shrinking pool of applicants, colleges are forced to get creative in attracting prospective students –a reality that enrollment managers know all too well. Which Channels? Look at Data within Social Advertising.
  • MARKETING ACTION  |  TUESDAY, APRIL 8, 2014
    [Youtube] 70 New (Really) Marketing Automation Stats
    Top B2B platforms: LinkedIn (91%), Twitter (85%), Facebook (81%), YouTube (73%), Google+ (55%), and SlideShare (40%). Top B2C platforms:  Facebook (89%), Twitter (80%), YouTube (72%), LinkedIn (71%), Google+ (55%), and Pinterest (53%). 'They’re getting old. It’s also 3 years old. You can find it in the Q2 2011 Forrester Wave™ report.).
  • MARKETING ACTION  |  TUESDAY, APRIL 8, 2014
    [Youtube] 70 New (Really) Marketing Automation Stats
    Top B2B platforms: LinkedIn (91%), Twitter (85%), Facebook (81%), YouTube (73%), Google+ (55%), and SlideShare (40%). Top B2C platforms:  Facebook (89%), Twitter (80%), YouTube (72%), LinkedIn (71%), Google+ (55%), and Pinterest (53%). 'They’re getting old. It’s also 3 years old. You can find it in the Q2 2011 Forrester Wave™ report.).
  • BIZNOLOGY  |  TUESDAY, APRIL 8, 2014
    [Youtube] How to engage bloggers down the long tail
    Content Marketing Public Relations Social Media Marketing Andy Theimer David Meerman Scott Facebook grouphigh Long Tail Microsoft PowerPoint pinterest Slideshare twitter YouTube In a post-Internet world, this is best handled online, for efficiency’s sake. It’s free and online so register !
  • BIZNOLOGY  |  TUESDAY, APRIL 8, 2014
    [Youtube] How to Engage Bloggers Down the Long Tail
    Content Marketing Public Relations Social Media Marketing Andy Theimer David Meerman Scott Facebook grouphigh Long Tail Microsoft PowerPoint pinterest Slideshare twitter YouTube In a post-Internet world, this is best handled online, for efficiency’s sake. It’s free and online so register !
  • SAZBEAN  |  SATURDAY, APRIL 5, 2014
    [Youtube] Internet Marketing Strategy Articles for the Week of March 31, 2014
    YouTube Reveals the Secret Formula to Content Marketing Success (Search Engine Watch). 'Here are the top Internet strategy, marketing and technology links for the week of March 31, 2014…. The cost of bad data: stats (eConsultancy). THE NEW BUZZWORD THAT IS 100 PERCENT B T (Social Media Explorer). grow}). How the Inc.
  • SYNECORE  |  FRIDAY, APRIL 4, 2014
    [Youtube] 4 Things You Need to Know About Designing Your Website
    Subscribe to Synecore Tech''s YouTube Channel for the latest tips and tricks on all things marketing! 'Overwhelmed by all the latest and greatest trends in the web industry? Looking to redesign your website, but not sure where to start? Look no further! From scrolling to RWD, discover why these trends are here to stay! Follow @deannabaisden.
  • VIDYARD  |  FRIDAY, APRIL 4, 2014
    [Youtube] Drive Real Action With These 6 Killer CTAs
    When using YouTube as a distribution channel, it’s important to drive viewers back to your website to watch more of your content, avoid potential distractions, and eventually convert. Best Buy uses YouTube annotations to do this in each of their how-to Geek Squad videos. Get back to your site from YouTube? No problem.
  • FATHOM  |  THURSDAY, APRIL 3, 2014
    [Youtube] Unlocking the True Lifetime Value of Your Customers
    Proper optimization of your brands social properties, including Facebook, YouTube, and Google+ can help take up more organic search listings for your branded searches.  'For an online retailer, things are becoming even more complicated in terms of defining a digital marketing strategy and understanding the benefits of those strategies.
  • WRITTENT  |  WEDNESDAY, APRIL 2, 2014
    [Youtube] 30 Killer Resources to Learn Content Marketing
    While every video on Content Marketing Institute’s YouTube channel is worth your time, this interview with experts on how their organization approaches content is especially powerful. All kinds of content marketers can learn from YouTube’s trends manager Kevin Allocca, who discusses the science of viral content in this Ted Talk.
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 2, 2014
    [Youtube] How For-Profits Look to Non-Profits for Marketing Inspiration
    Watch the video on YouTube here. Here’s one from Dove, which appeals to female viewers by examining ideas about beauty: Watch the video on YouTube here. Jude’s Children’s Hospital is a prime example: Watch the video on YouTube here. Here are a few ways they’re doing it: 1. The Power of Social Proof.
  • B2B MARKETING INSIDER  |  WEDNESDAY, APRIL 2, 2014
    [Youtube] The Top 8 Social Networks For Business
    The Big 4: Twitter, Facebook, LinkedIn and YouTube. And while Twitter, Facebook, LinkedIn and YouTube should be top of mind for any marketer, not all businesses are creating content specifically for these channels. And YouTube is a totally different thing. These top networks have been covered each of the last 4 years.
  • DIANNA HUFF - B2B MARCOM  |  TUESDAY, APRIL 1, 2014
    [Youtube] Tips for Creating a Spiffy B2B Manufacturing Video
    Ensure the videographer can help with YouTube – In addition to creating the video, Tom created Acme Wire Products’ YouTube channel, uploaded the video to it and optimized it for search. 'Creating a professional video for your business can seem a little daunting, but it needn’t be. Tom also interviewed Mary and her brothers separately.
  • VERTICAL RESPONSE  |  TUESDAY, APRIL 1, 2014
    [Youtube] A Small Biz Guide to Digital Marketing Acronyms
    There’s a wide variety of social media platforms like Facebook, Twitter, LinkedIn, YouTube, Pinterest, Google+ or writing your own blog. 'There are semi easy-to-understand acronyms you might use in everyday life like, LOL (laugh out loud), ASAP (as soon as possible), TBD (too be determined) and even BYOB (bring your own beverage).
  • HUBSPOT  |  TUESDAY, APRIL 1, 2014
    [Youtube] 15 Genius April Fools' Day Pranks From Conan, Netflix, Google & More
    YouTube - Picking a Winner. The initial goal of YouTube was to find the best video ever created. As a result, YouTube announced that the site would be shutting down for 10 years to begin the process of selecting the winner. In 2023, YouTube claimed the site would go back online to feature the winner, and nothing else.
  • VIDYARD  |  TUESDAY, APRIL 1, 2014
    [Youtube] What Your Website’s Missing: A Video Content Journey
    Your site’s path to conversion should be as compelling as YouTube; that is to say, one minute folks are watching a video of epic fails and twenty minutes later they’re still there, happily watching cats chase lasers. So how can you be as compelling as YouTube AND drive action on your site? Set up a video content journey!
  • SYNECORE  |  FRIDAY, MARCH 28, 2014
    [Youtube] Smarketing: How to Utilize Dashboards and Reporting
    Subscribe to Synecore Tech''s YouTube Channel for the latest tips and tricks on all things marketing! 'The key to creating a successful Smarketing team is to monitor daily and monthly progress through reports and dashboards, which document each team’s activity. Love marketing as much as we do? Follow @Royersm87. Follow @SyneCoreTech
  • HUBSPOT  |  THURSDAY, MARCH 27, 2014
    [Youtube] Average CMO Tenure Now 45 Months, Indicates Rise of the Digital Executive
    Just 10 years ago, social media, search marketing, mobile, Google, and YouTube were in their infancy. 'In the 1800s, Charles Darwin made one of greatest discoveries in human history. Darwin uncovered 14 species of finch, where each of their beaks evolved over time in order to properly consume the food available on its island. Beyond Digital.
  • MODERN B2B MARKETING  |  WEDNESDAY, MARCH 26, 2014
    [Youtube] What Raising a Toddler Can Teach You About Engagement Marketing
    If I’d truly listened to those cues, I would have noticed that a flapping motion of his hand meant he clearly wanted to watch butterfly videos on YouTube ( obviously , Dad). 'Author: Joe Benoit As anyone who has ever raised a child can tell you, parenting a toddler is challenging and rewarding, all at the same time. Listen. Be Persistent.
  • INTEGRATED B2B  |  WEDNESDAY, MARCH 26, 2014
    [Youtube] Marketing technology and the challenges it brings for B2B
    Email, content marketing, SEO, paid search, banner ads and YouTube are all channels that can drive traffic and conversions your way — why skimp on any of them? 'Considering the rate at which technology is advancing , it’s a fool’s errand to try to stay in front of the latest developments. Focus on the long term. Think big picture.
  • LEADERSHIP  |  TUESDAY, MARCH 25, 2014
    [Youtube] Leadership Secrets of the CMOs: Get Uncomfortable and Start Connecting the Dots
    GE, for example, effectively uses channels such as Twitter, Facebook, Pinterest, Google+ and YouTube to engage with audiences interested in scientific and technological innovation. 'Beth Comstock, CMO GE. few weeks ago, I shared some valuable lessons B2B marketers can learn from SAS CMO, Jim Davis. We must. What is Ms. Read on…. As Ms. As Ms.
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 25, 2014
    [Youtube] 3 Pieces of Social Media Real Estate You Shouldn’t Overlook
    Twitter, Slideshare, and YouTube allow you to customize your profile’s backgrounds and headers — two more way to get your message across at no cost. 'Author: Carra Manahan Have a big event promotion or new asset launch planned in the near future? Read some more ideas for creative cover photos here.). Social Media
  • WINDMILL NETWORKING  |  TUESDAY, MARCH 25, 2014
    [Youtube] The 5 Top Social Media Networks in China
    Chinese Social Media Bloomberg content Facebook marketing media media marketing potential profiles reason recommended Reddit Social Media Marketing Social network Social Networking Spam spamming start the top Twitter YouTube 'What are the top social media networks in China?
  • VIDYARD  |  TUESDAY, MARCH 25, 2014
    [Youtube] A Tale of Two Marketers: Why Video Optimization Matters
    She knows that posting videos to YouTube isn’t really a content strategy , and that a total view count on YouTube doesn’t really help her marketing team pass qualified leads over to sales. 'There are two main kinds of video marketers out there. You’ve probably met them – heck, you might even identify with ‘em!
  • SALES CHALLENGER  |  MONDAY, MARCH 24, 2014
    [Youtube] Dummy-Proof Your Social Selling Strategy
    That doesn’t mean, though, that the thought of turning sales reps loose on Twitter, YouTube, Facebook, Pinterest, Instagram, Vine, et al. 'Social media can be a scary place. Between all the InstaWhats? and SnapWhos?, keeping up with the latest trends can seem an insurmountable task, or at least one better suited to a nimble-texting teen.
  • SYNECORE  |  SATURDAY, MARCH 22, 2014
    [Youtube] Online Video as the Modern Day Yellow Pages Ad
    Creates three-dimensional, intimate brand awareness (YouTube 2 nd largest search engine on earth). 'Remember Yellow Page’s “Let Your Fingers Do the Walking” slogan? In fact, the slogan was considered good enough to earn an honorable mention in Ad Age’s 1999 Top 10 Slogans of the Century awards. Let Your Fingers Do the Walking.
  • HUBSPOT  |  FRIDAY, MARCH 21, 2014
    [Youtube] The Essential Cheat Sheet for Social Media Cover Photo Dimensions [+ Pre-Sized Templates]
    YouTube Channel Art and Cover Photo. 'Editor''s Note: This post has been updated to reflect the latest social media cover photo dimensions for 2014. According to 3M Corporation , 90% of information transmitted to the brain is visual. And on Facebook alone, our own research shows that photos generate 53% more likes than the average post.
  • VERTICAL RESPONSE  |  FRIDAY, MARCH 21, 2014
    [Youtube] 50 Unique Ideas for Your Next Email [Guide]
    Celebrate YouTube. In April of 2005, the owner of YouTube recorded himself at the zoo and uploaded the site’s first video. 'As a business owner, you’re juggling a lot of day-to-day to tasks and may not have time come up with ideas for your next email or promotion. Each month centers on a specific theme. January. February.
  • WINDMILL NETWORKING  |  FRIDAY, MARCH 21, 2014
    [Youtube] 10 Tools to Help Get More Social Media Traffic
    Social Media Traffic Generation articles Blog bloggers Business content Facebook followers LinkedIn LinkedIn Groups Locations Photo shares start strategy StumbleUpon tips Twitter video Website YouTube Triberr If you keep a regular blog, I recommend … Continue Reading.
  • SYNECORE  |  FRIDAY, MARCH 21, 2014
    [Youtube] Smarketing: What is a Service Level Agreement?
    Subscribe to Synecore Tech''s YouTube Channel for the latest tips and tricks on all things marketing! 'A service level agreement (SLA) outlines the commitment a company''s sales and marketing teams make to each other for the overall good of the business. and “What follow-up procedures result in the highest close rates?” Follow @Royersm87.
  • HUBSPOT  |  THURSDAY, MARCH 20, 2014
    [Youtube] Where Nonprofits Spend Their Time With Social Media Marketing [New Data]
    Nonprofits seem to have little-to-no desire in exploring Quora, SlideShare, Vine, or Tumblr, but show a slight interest in visual mediums like YouTube and Instagram. 'There''s no shortage of advice in the blogosphere on how and where to spend your time on social media. Survey Highlights. Responsibility typically falls to only one employee.
  • HUBSPOT  |  TUESDAY, MARCH 18, 2014
    [Youtube] 8 Promotional Videos You Might Actually Enjoy Watching
    GoPro uses YouTube videos filmed entirely with GoPro cameras to fuel word of mouth about their products, and to encourage others to go out and film themselves. Their YouTube ads showcase this idea rather than their specific products. Here is a YouTube video of what Airbnb and people around the world created together. Pepsi Max.
  • WRITTENT  |  TUESDAY, MARCH 18, 2014
    [Youtube] 25 Killer Resources to Learn Storytelling
    Coca Cola’s latest YouTube venture, the Content 2020 project has gotten a lot of attention. 'Image source. You know what the best thing about brand storytelling is? It’s without a doubt, the one kind of content marketing that’s never going out of style. That being said, a well-told tale is almost as old as time. Nancy Duarte. Image source.
  • 3D2B  |  TUESDAY, MARCH 18, 2014
    [Youtube] Are You Making the Biggest Internet Marketing Mistake?
    'Internet marketing—websites, white papers, YouTube videos, social media, pay-per-click and more—has become a major part of many business-to-business companies’ lead-generation strategies. It appeals to marketers with its promise of cost-effectively attracting prospects who are genuinely interested in their products and solutions.
  • FEARLESS COMPETITOR  |  FRIDAY, MARCH 14, 2014
    [Youtube] What Really Happens on Marketing Made Simple TV. The Untold Story.
    The finished video is reviewed for quality, and then uploaded to YouTube. We now have hundreds of YouTube videos.). We take the YouTube link and then we log into Viewbix.and create a new Player. Viewbix is the tool we use to add the Call to Action and gate the show and to get around the limitations of Youtube.
  • SYNECORE  |  FRIDAY, MARCH 14, 2014
    [Youtube] Smarketing: Defining the Sales Funnel
    Subscribe to Synecore Tech''s YouTube Channel for the latest tips and tricks on all things marketing! 'The sales funnel shows the progress a lead goes through and it is imperative that each company''s Smarketing team defines the stages within that funnel. Kevin and I will break down how we define the sales funnel in the latest video below!
  • WINDMILL NETWORKING  |  THURSDAY, MARCH 13, 2014
    [Youtube] Boost Credibility on Social Media with Customer Stories
    Public Relations bloggers Business company content customers Facebook fans for your Google group LinkedIn media media strategy sales slideshare strategy time Twitter video YouTube 'As the saying goes, the proof is in the pudding. Nothing could be more accurate when it comes to publicity or social media.
  • VIEWPOINT  |  THURSDAY, MARCH 13, 2014
    [Youtube] Youth, Lead Quality, Social Selling, Inside Sales and Outbound Marketing
    The interviews are available on our blog and YouTube channel. 'Each quarter I review my recent PowerViews shows and select one outstanding talking point from each expert (five this past quarter) who joined me. Their comments will surprise and enlighten you. Nick Stein, Vision Critical, Youth Meets Experience in Sales Force. agree.
  • VIDYARD  |  WEDNESDAY, MARCH 12, 2014
    [Youtube] Disney Considers Big Bet on Online Video Strategy with Potential $500M Acquisition of Maker Studios
    'News broke late yesterday that the Walt Disney Company is in late stage discussions to acquire “YouTube Network” Maker Studios for more than $500M. don’t believe that Disney is considering such a large acquisition simply because Maker Studios understands YouTube and have built a large viewer base on this channel.
  • B2B MARKETING INSIDER  |  WEDNESDAY, MARCH 12, 2014
    [Youtube] The Changing Nature Of Work [Slideshare]
    In March 2012, 2 Billion YouTube videos watched a day. So for people who own devices they’re watching 400 YouTube videos a month.  'In my current role, I am responsible for content marketing and content development at SAP on the topic of the Future of Business. I’ve talked about how HR is becoming the marketing department.
  • WINDMILL NETWORKING  |  WEDNESDAY, MARCH 12, 2014
    [Youtube] The 5 Commandments To Becoming A Leader In Social Media Recruiting
    Social Recruiting branding Business communication Company Profile content Facebook followers Google Jobs LinkedIn marketing potential recruiter recruiters sales tweet Twitter video Website YouTube 'Your company HR department is considering social media recruiting. It is no surprise, then, that HR may consider it for social media as well.
  • VIDYARD  |  TUESDAY, MARCH 11, 2014
    [Youtube] President Obama and Zach Galifianakis Make Waves with Between Two Ferns Video
    The White House YouTube channel has well over 400,000 subscribers, and just over 5000 videos, so it’s not altogether surprising this media savvy president would want to appear on Galifianakis’ show where the video medium makes his message increasingly scaleable. Shouldn’t he be on CNN or something?
  • VERTICAL RESPONSE  |  TUESDAY, MARCH 11, 2014
    [Youtube] Content and Pay Per Click – Using them Together for Success
    Placing PPC Ads on Your  YouTube Videos. Perhaps your business produces video blog posts (vlogs), webinars, video tips, or other video content such as product demos and loads them onto a business YouTube page (another good idea).  Blogging, informational videos, infographics, guides, and the like are more popular now than ever.
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 11, 2014
    [Youtube] Is Your Content Like Spinach? 8 Ways to Make it Taste Like Chocolate Cake
    YouTube and SlideShare are the obvious channels, but you can also share videos on Facebook, Twitter, and Instagram. 'Author: Heidi Cohen Is your content marketing like spinach? In other words, is your information healthy, but unappealing? Humans are visual. We take in visual information 60,000 faster than text. In Visual! Photos. Videos.
  • FATHOM  |  MONDAY, MARCH 10, 2014
    [Youtube] Hosting a Google+ Hangout on Air for Your Healthcare Organization
    And finally, check that your Google+ page and YouTube channel are connected properly, as the Hangout on Air will automatically broadcast to your YouTube channel. Following the broadcast, check your YouTube channel and add an optimized title, description and tags. Pick your date and time carefully. Promote. Practice. Prepare.
  • HUBSPOT  |  FRIDAY, MARCH 7, 2014
    [Youtube] How to Create a Business Card That's Actually Useful
    Include an interactive feature or added value that sets you apart such as a link to a YouTube video that explains more about your product or service, includes a coupon code or special offer, or even your most useful piece of gated content, form-free. 'This post originally appeared on the Insiders section of Inbound Hub. Rebel By Choice.
  • B2B MARKETING TRACTION  |  FRIDAY, MARCH 7, 2014
    [Youtube] Is Marketing Staffing Going the Way of IT?
    good business social media presence should include most of these platforms: Google+, LinkedIn, Slideshare, Facebook, Twitter, Instagram, Pinterest, Vine and YouTube. 'Photo by superrabbit on Flickr, Some Rights Reserved. The old static models of full-time marketing employees may not be serving your company anymore.
  • HINGE MARKETING  |  FRIDAY, MARCH 7, 2014
    [Youtube] Hinge’s Fab Five: February 2014
    Should you connect your Google+ page to YouTube? 'Top Professional Services Marketing Content from February 2014. Each month an enormous amount of content is published on marketing. This monthly column will help you keep up with the best marketing articles on the web. Enjoy! Things to Know Before Setting Up a Google+ Page for Your Business.
  • SYNECORE  |  FRIDAY, MARCH 7, 2014
    [Youtube] Smarketing: If You're Not Using Closed Loop Reporting, You're Behind!
    Subscribe to Synecore Tech''s YouTube Channel for the latest tips and tricks on all things marketing! 'Smarketing is the unification of a company''s sales and marketing teams, which allows them to work toward a common goal. That way everyone is on the same page about where leads fall within the sales funnel and how to close the sale.
  • VIDYARD  |  FRIDAY, MARCH 7, 2014
    [Youtube] Why Jimmy Fallon Should be Your Content Marketing Idol
    With segments like ‘Flip cup with Annett Benning’ and ‘Real people, fake arms’, the king of late night has found a clever way to extend his showtime on YouTube and win fans over with awesome, shareable content. These segments have millions of views on YouTube and every so often, a new one is introduced.
  • HUBSPOT  |  THURSDAY, MARCH 6, 2014
    [Youtube] Getty's New Free Stock Photos Come With a Price
    An example of an iframe embed would be a YouTube video -- you can''t control the ads that pop up or related videos after because it''s all controlled by YouTube. 'It''s not fun fighting off lawyers when you thought you were using an image under a fair use clause. Where do you find images if you think you''re going to get sued, anyway?
  • FATHOM  |  THURSDAY, MARCH 6, 2014
    [Youtube] 5 Ways to Get Student Reviews Seen via Higher-Education Social Media
    Create a YouTube playlist for student video reviews. According to Fast Company , YouTube reaches more people 18-34 years old than any cable network. Create a playlist on YouTube specifically for student video reviews so that your audience knows exactly where to go to find what they’re looking for.
  • VERTICAL RESPONSE  |  THURSDAY, MARCH 6, 2014
    [Youtube] Using Humor in Your Marketing
    And it’s not just TV; these videos are getting watched on YouTube by the millions. 'Even big businesses are cashing in on using humor and trying to take the old stodgy out of big business: Look at Geico with a  camel asking employees , ”What day is it?” Even  Chobani , a relatively small guy in the mix, had a funny ad.
  • VIEWPOINT  |  THURSDAY, MARCH 6, 2014
    [Youtube] Social media ROI sucks! (Or, you can prove anything if you send out a survey)
    LinkedIn was rated eighth out of 13 channels and YouTube was 10th, followed by Google+, and Twitter. And YouTube in 10th place? Some of it is branding, such as blogging and YouTube. 'By Christopher Hosford, editor-in-chief, HosfordGroup LLC. After all, content is the “fuel” that drives the social media engine, right?
  • VIDYARD  |  WEDNESDAY, MARCH 5, 2014
    [Youtube] Distribution Checklist: Where to Share Your Videos for Maximum Reach
    'So you made an incredible video, sent it out to your internal teams, encouraged sharing, uploaded it to YouTube and waited for the marketing fame to roll in. YouTube. One of the first spots you’ll want to post to is YouTube. First off – don’t stress, we’ve all done it. Get Your Video The Attention It Deserves.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, MARCH 4, 2014
    [Youtube] Vendemore Moves B2B Display Ad Targeting Towards the Bottom of the Funnel
    Vendemore has also developed standard formats for channels including YouTube, Twitter, Facebook, blogs, and surveys, making it easy to convert existing content into advertisements. This can happen via real time bidding for ads on external Web sites or on the client’s own home page. It provides more global coverage than U.S.-centric
  • BIZNOLOGY  |  TUESDAY, MARCH 4, 2014
    [Youtube] Blog your way into a book deal
    What you really need social media for, via Twitter, Facebook, YouTube, whatever, is to make it as easy as possible for the people who are fellow birds-of-a-feather to find you. Your second step is to grow a community around the writing you’re doing on your blog. Do I have a recent example of this happening in the wild? Related articles.
  • VERTICAL RESPONSE  |  TUESDAY, MARCH 4, 2014
    [Youtube] Is Snapchat for Small Businesses?
    Unless you’re working hard to try to reach a very young demographic, between the ages of 13 to 24, you may want to stick to the traditional social media marketing platforms: LinkedIn, Facebook, Twitter, Pinterest, YouTube and Google+. These messages, called “snaps,” disappear from the recipients’ device after just a few seconds.
  • WINDMILL NETWORKING  |  TUESDAY, MARCH 4, 2014
    [Youtube] 4 Tips To Help Make Your Video Work For You
    For the most part, companies understand the power of YouTube and know that they … Continue Reading 4 Tips To Help Make Your Video Work For You by Jayson Duncan - Maximize Social Business. They fail to establish goals and objectives that will make their videos successful.
  • SYNECORE  |  TUESDAY, MARCH 4, 2014
    [Youtube] Is Storytelling Design the Future of Website Design?
    To check out all the episodes of #TheBeard, subscribe to our YouTube channel @SyneCoreTech! 'Welcome back to another installment of " 90 Seconds of Design with The Beard ,” featuring me, Spencer P, Lead Graphic Designer at SyneCore. One of the latest trends that has been hitting the newsstands is "storytelling design." Tweet #TheBeard.
  • FEARLESS COMPETITOR  |  MONDAY, MARCH 3, 2014
    [Youtube] What do Domino’s Pizza and Marketing Made Simple TV have in common?
    My show on YouTube) Green light go #H2H. 'If you’ve read the great book by Marketing Made Simple TV guest, Chris Malone , The HUMAN Brand ,as I did, you know the story of Domino’s Pizza. It took years, but finally Domino’s had a great tasting pizza. Now how to tell the world? How Domino’s Pizza used Extreme honesty.
  • VERTICAL RESPONSE  |  MONDAY, MARCH 3, 2014
    [Youtube] Successful Small Biz Marketing: Revzilla & The New Wheel Stay Consistent, Get Noticed
    Check out Revzilla’s Facebook , Twitter , Instagram , Google+ and YouTube pages. 'There are so many options today to market your business — your website, email marketing , social media marketing, Facebook page, postcards, store signage, events and more. Even your business card is a marketing tool. Use it everywhere you market yourself.
  • WINDMILL NETWORKING  |  MONDAY, MARCH 3, 2014
    [Youtube] Blog + Social Media: Not Your Mom’s Donor Acquisition / Retention Plan
    Social Media and Nonprofits Blog boundaries branding Business communication content Facebook Google LinkedIn Manage marketing News Photo potential strategy tips Twitter video Website YouTube This is why I recently declared the pyramid dead. Now we have a vortex – an energy circle.
  • MODERN B2B MARKETING  |  MONDAY, MARCH 3, 2014
    [Youtube] Is Your Company a Life-Long Partner, or a Short-Term Fling?
    To watch the ad on YouTube, click here. 'Author: Phillip Chen Five years I ago, I fell in love with a body wash. Our romance began when one of the most captivating commercials I had ever seen came on:  Old Spice’s now-famous “Your Man Could Smell Like” body wash ad. was completely infatuated. With the first, you might have insane chemistry.
  • VIDYARD  |  MONDAY, MARCH 3, 2014
    [Youtube] The Ultimate Sales Enablement Combo: Video and CRM
    When you hear the words ‘video marketing’, you likely think about your efforts on YouTube or the latest video you’ve seen from a popular brand, but I want to get you thinking about using video for sales enablement and generating real pipeline. Video’s impact on pipeline. Schedule a meeting with us at the event). Blog Video Optimization
  • VIDYARD  |  THURSDAY, FEBRUARY 27, 2014
    [Youtube] How Lego Goes Beyond a Movie to Market with Video
    Even though the company has a YouTube channel (as all brands should), it’s clear they want a dedicated experience on their website where they can keep brand fans engaged with only their content (free from distractions and competitor’s ads). 'What do you do after someone leaks unofficial photos of your new, unreleased product?
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 26, 2014
    [Youtube] LinkedIn's New 'Publishing for All' Raises Duplicate Content Questions
    Let''s take, for example, YouTube, which is a comparatively high value domain. Because most websites don''t rival LinkedIn or YouTube in domain authority, most people will likely see the LinkedIn version of their content in the SERPs if they choose to publish duplicate content. What''s the concern? What does LinkedIn say?
  • VIDYARD  |  WEDNESDAY, FEBRUARY 26, 2014
    [Youtube] Why Mobile is Making Video Marketing More Important than Ever
    By using major social sites like YouTube, Vine, and Instagram (easily accessible on mobile), you’re making the discovery and share process infinitely quicker. 'If you have a well-rounded marketing strategy, you reach potential customers through a variety of mediums — video included. Here’s why: The Share Factor. An Easier Hook.
  • B2B MARKETING INSIDER  |  WEDNESDAY, FEBRUARY 26, 2014
    [Youtube] 20+ Amazing Examples Of Content I Wish We Created
    Want more, check out Slideshare’s , YouTube’s  Popular feature, the Flickr blog  and any other of your favorite sites for their popular content. 'I have to admit that I really geek out when I see a great piece of content. Just look at this photo  on the left from Flickr. Amazing! Right? Videos, Photos and Vines I Wish We Created.
  • VERTICAL RESPONSE  |  TUESDAY, FEBRUARY 25, 2014
    [Youtube] Create a Winning Business Personality to Standout from the Crowd
    You could portray a wacky, tech-savvy company that’s constantly tweeting memes and YouTube videos, but if your audience is a more serious or old-school, you might not resonate with them. 'Marketing your small business is an ever-evolving project. 30 days is the max.” It starts with the planes themselves. Check it out here.
  • MODERN B2B MARKETING  |  TUESDAY, FEBRUARY 25, 2014
    [Youtube] More Eyes on Your Video – How and Where to Share
    YouTube videos show in the footer of emails opened in Gmail, but both Gmail and Outlook block streaming for most embedded players. The video on the left is hosted on YouTube, so viewers can watch it  from  Marketo’s page. All trends suggest that 2014 will be the year of video marketing. Here’s how. Leverage Video on Social.
  • WINDMILL NETWORKING  |  TUESDAY, FEBRUARY 25, 2014
    [Youtube] Is Chinese Social Media Important For Growth?
    Chinese Social Media authority Business company content E-commerce example Facebook Google internet media mobile recommendations sales slideshare social networks story the social Twitter WordPress YouTube Along with being  expansive, the Chinese internet is becoming lucrative. In the first half of 2013, China mobile e-commerce reached 53.2
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 25, 2014
    [Youtube] 18 Expert Guides to Using Google+ for Business
    'Despite the reputation Google+ has in some circles for being the social network that everyone has joined but no one uses , marketers are increasing viewing it as a vital platform for branding and engagement. making it a critical component in an overall web visibility strategy. Building an audience and networking? Using Hangouts? by SteamFeed.
  • FATHOM  |  TUESDAY, FEBRUARY 25, 2014
    [Youtube] 10 Tips to Maximize ROI at Manufacturing Tradeshows
    Record it on video and post everything to your company’s YouTube channel. If you don’t have a YouTube channel, create one today. 'Tradeshows are a popular sales, marketing and branding effort in the Manufacturing world. 1: Press Release – Creating a press release to be distributed online is essential. 4: Blog!
  • VIDYARD  |  TUESDAY, FEBRUARY 25, 2014
    [Youtube] 5 Steps to a Successful Video Content Audit
    YouTube or a Video Marketing Platform both offer the option for videos to be unlisted or private based on security settings and this can act as an archive hiding select content from view. You need to know whether each asset supports the goals you set out for it, and identify potential gaps in your inventory to plan future content. ”).
  • HINGE MARKETING  |  MONDAY, FEBRUARY 24, 2014
    [Youtube] New Research Points the Way to Success in Your Content Marketing Strategy
    YouTube. 'Content marketing is powerful. It’s also relatively young. Many firms are still struggling to find and implement the right strategy. What do successful firms’ strategies look like? What kind of results are they seeing? Are other firms experiencing the same challenges? Several of their findings really stood out. Blogs.
  • WINDMILL NETWORKING  |  MONDAY, FEBRUARY 24, 2014
    [Youtube] What to Pin on Pinterest? 10 Ideas for Businesses
    Pinterest Blog Blogging blogs Business content customers Expert fans follow marketing media marketing networking Photo sales shares Social Media Marketing Social Networking time Website YouTube 'If you want to get more customers and grow your business, you need to consider adding Pinterest to your marketing arsenal.
  • MARKETING ACTION  |  MONDAY, FEBRUARY 24, 2014
    [Youtube] Digital Marketing Glossary, Part 2
    Everything you post on your social networks is owned media, including tweets, images, videos on YouTube or Vimeo, and so on. 'In the first installment of this series, I commented that I’d gotten “lead gen” and “demand gen” mixed up. The post generated interesting comments, which you can read here.) That press release is owned media. license.
  • VERTICAL RESPONSE  |  FRIDAY, FEBRUARY 21, 2014
    [Youtube] Product Strategy: Pictures are Worth a Million Words
    We’ve even set up our own YouTube Channel, VRTube  for this as well. YouTube provides the image to make it easy for you. 'I recently purchased a great coffee maker, the  Nespresso. But wow, what a pleasant surprise, the Nespresso manual was… you guessed it …made up of pictures! It’s super visual as well.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, FEBRUARY 21, 2014
    [Youtube] A Guide to Creating Content in Just 15 Minutes a Day
    Content Marketing and the challenge of radical filters How a small family business pulled off one of the greatest successes in YouTube history Why you’ve already missed the hottest marketing opportunity Facing tough choices — Paid versus organic reach. 'Stressed about creating meaningful content in a competitive world? by Mark W.
  • WRITTENT  |  THURSDAY, FEBRUARY 20, 2014
    [Youtube] 57 Notable and Unique Content Marketing Ideas
    Did you know that over 6 billion hours of video are watched on YouTube each month? 'The average marketer today uses 12 different content marketing tactics. Let that statistic just sink in for a minute. Ten years ago, only a handful of us had even heard of content marketing. Audience is drowning in poor quality content these days. Co-Creation.
  • B2B MARKETING MENTOR  |  WEDNESDAY, FEBRUARY 19, 2014
    [Youtube] Considering an MBA in Marketing? 4 Success Stories of B2B Marketers
    Steiner recommends reading business news and browsing videos on YouTube, where you can find TED Talks with marketing professionals and presentations from students at business schools. 'At some point in their careers, many B2B marketers wonder if earning an MBA, especially one with a marketing concentration, is something worth considering.
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