• MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, AUGUST 15, 2014
    [Youtube] Improving ROI with Marketing Optimization
    of user-generated content on platforms such as Facebook and YouTube. CONCLUSIONS PAPER Featuring: Wilson Raj, Global Customer Intelligence Director, SAS Insights from a webinar sponsored by the Direct Marketing Association and SAS Improving ROI with Marketing Optimization SAS Conclusions Paper Table of Contents Introduction. Closing Thoughts.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, AUGUST 15, 2014
    [Youtube] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    this medium is SlideShare, which is essentially a “YouTube for. www.knowledgevision.com KnowledgeVision ® Why Online Presentations. Belong In Every Content. Strategy by Michael Kolowich CEO and Founder KnowledgeVision Systems, Inc. MICHAEL KOLOWICH I N T E R ACTIVE INTERACTIVE. Where Do Online Presentations Come From? The contenders? world.
  • VIRALLY BLOG  |  THURSDAY, AUGUST 28, 2014
    [Youtube] Why marketing is more important than sales
    YouTube, Pintrest, Instagram? Support and pre-sales is done on YouTube. 'Touchy subject this one, but one i feel compelled to address. firmly believe that marketing companies and agencies have an amazing opportunity to be had in the near future and this is because marketing is more important than sales. On twitter or facebook? Events
  • WINDMILL NETWORKING  |  THURSDAY, AUGUST 28, 2014
    [Youtube] How to Drive Traffic From Social Media Contests
    Related Stories Video Marketing: How To Drive Traffic From YouTube The True Secret to Generating Social Media Traffic 10 Tools to Help Get More Social Media Traffic. 'Social media offers the perfect platform for running contests. Make sure you take the time to … Continue Reading. Author information. Lilach Bullock. Lilach Bullock.
  • HINGE MARKETING  |  WEDNESDAY, AUGUST 27, 2014
    [Youtube] How to Identify Buyer Personas for Professional Services Marketing
    For example, LinkedIn doesn’t have the same user base as YouTube or Google+– but those may be viable marketing options depending on the audience. 'Developing a content marketing strategy can seem intimidating. How do you begin? How do you know what to write, or who you’re writing for? Who are your buyers?
  • MODERN B2B MARKETING  |  WEDNESDAY, AUGUST 27, 2014
    [Youtube] 4 Things We Learned from the Ice Bucket Challenge
    'Author: Julie Ritchie Many years from now, as anthropologists comb through the remnants of our civilization, they’ll find something strange in the YouTube archives:  thousands of people  willingly  dumping ice water over their heads. The ALS Ice Bucket Challenge is the latest in a long list of unexpectedly viral phenomena. Make it Fun.
  • HUBSPOT  |  TUESDAY, AUGUST 26, 2014
    [Youtube] 8 Clever Ways to Triple Your Content Output (and Traffic)
    2) Turn a Blog Post Into a YouTube Video. Though YouTube is the second most popular search engine -- behind the ever-present Google -- it’s highly underutilized when it comes to content marketing. Unfortunately, the sudden flood rarely happens. Too often, our ideal customers don’t find the content we release on our blogs.
  • BIZNOLOGY  |  TUESDAY, AUGUST 26, 2014
    [Youtube] The ALS Ice Bucket Challenge is the perfect meme
    And remember, too, that the video was shared, too, on Vine, Instagram, YouTube, Facebook, Twitter, Google+, Pinterest, message board, forums, the news, TV, radio, late night talk shows, and probably even reddit. The challenge has less to do with raising money — which it has done in space to the tune of $79.7 Pride — Look at me!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, AUGUST 26, 2014
    [Youtube] The business case for content marketing consistency
    Connecting through Instagram photos, LinkedIn updates, and YouTube videos are great ways to provide a consistent presence. 'Today I am going to explain the importance of content marketing consistency but it is going to come from an unusual place, a young Korean woman. She was such an impressive young woman. She would never say a word.
  • VIDYARD  |  MONDAY, AUGUST 25, 2014
    [Youtube] Video Marketing Metrics: Get the Latest Research Report
    As the report outlines, organizations that host video on a combination of their own website and external websites, such as YouTube, are seeing the greatest ROI on their video marketing efforts: This reinforces our view that while YouTube is a critical component of your video marketing strategy, it’s not a strategy in and of itself.
  • HINGE MARKETING  |  THURSDAY, AUGUST 21, 2014
    [Youtube] How to Use SlideShare for B2B Lead Generation
    Embed YouTube videos in your presentations, or provide a synced MP3 soundtrack. 'Experiencing a plateau in leads? It might be seasonally related — or it might be time to think outside the box with where you are targeting B2B lead generation. Consider this. Firms that generate at least 40% of their leads online grow 4X faster. Embedding.
  • MODERN B2B MARKETING  |  THURSDAY, AUGUST 21, 2014
    [Youtube] 10 Blogs to Bookmark: Social Marketing Edition
    You can also view posts divided by social sites (Facebook, Twitter, Google+, and YouTube). 'Author: Maggie Jones There are a lot of blogs about marketing out there, and many of them are worth reading — well-written, original, full of valuable information and fresh perspectives. Social Media Examiner. Truly the go-to source. Kim Garst.
  • VERTICAL RESPONSE  |  WEDNESDAY, AUGUST 20, 2014
    [Youtube] 5 Small Businesses Excelling on Social
    YouTube. In addition to using Twitter, where she’s just shy of 4,500 followers, Swiger uses her YouTube channel to share tutorials on knitting, spinning and dyeing yarn along with inspirational videos on creative businesses. However, SMBs are making waves of their own. Epicurean Connection. Website. Twitter. Facebook. Website.
  • MARKETING ACTION  |  WEDNESDAY, AUGUST 20, 2014
    [Youtube] Did I Just Get a Google Penalty?
    Google Plus, YouTube, etc.) 'To watch the on-demand webinar, just click the slide. Recently I did a webinar called “ Did Google Just Penalize Me ?” for Website Magazine. We didn’t have enough time to answer all the great questions we got about how you might get a Google penalty, so I’m recapping a few of the most interesting here.
  • EMAGAZINE B2B BLOG  |  TUESDAY, AUGUST 19, 2014
    [Youtube] 8 Reasons Your B2B Website Is Ready For A Redesign!
    LinkedIn, Facebook, Twitter, Google+, and YouTube are all important outlets for your B2B marketing efforts and should be easy to find and well integrated on your website. 'By Dawn Gadless  | Business Development Director. At eMagine, we like to say your website is your most visible face, and you always want to put your best face forward.
  • WINDMILL NETWORKING  |  TUESDAY, AUGUST 19, 2014
    [Youtube] 5 Social Hiring Hints for Busy Managers
    Why Not Use YouTube? 'Need to hire someone, but your recruitment request is buried in a stack in HR department? It’s time to take the hiring into your own hands. This may be time consuming work if you are following the same path as your HR department. It takes an average of 29 days to fill an open position … Continue Reading.
  • WEBBIQUITY  |  TUESDAY, AUGUST 19, 2014
    [Youtube] 23 Terrific Email Marketing Guides
    'Despite repeated pronouncements of its demise, email marketing is definitely not dead (just as SEO is not dead ). According to recent research : • For every $1 spent on email marketing, the average return is $44.25. So what are the most effective tactics for building an opt-in email list today? What’s the best day of the week to send emails?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, AUGUST 19, 2014
    [Youtube] Test Your Digital IQ with Mark Schaefer’s Social Media Quiz
    a) YouTube. Facebook – 2004; YouTube 2005; Twitter 2006. a) YouTube. 'How much do you know about social media platforms, facts and trends? Well, it’s time to find out if you are a guru or a newbie! Take out a piece of paper and write down your 20 answers to this fun social media quiz! a)  Blogger. b)  VK. a)  10%.
  • VIDYARD  |  MONDAY, AUGUST 18, 2014
    [Youtube] How to Streamline Your Video Content Marketing Operation
    While you might be uploading videos to YouTube and calling it a day, YouTube alone isn’t a video content strategy and embedding content on your own website with a video marketing platform presents a ton of benefits. But how do you create great videos time and time again? Step 1: Plan Your Upcoming Topics and Scope. Your homepage?
  • VERTICAL RESPONSE  |  MONDAY, AUGUST 18, 2014
    [Youtube] A Fundamental Guide to Email and Social Media Marketing for Non-Profits
    The Ecology Center created a quick video about a handmade oven it made for a community festival and shared it on its YouTube channel. 'As a non-profit, you work hard to offer unmatched services, promote a cause and improve your community. Like most non-profits, you’re probably doing all of this with limited staff and a tight budget.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, AUGUST 18, 2014
    [Youtube] Should you make the leap into sponsored content?
    She pointed out the number of young YouTube stars who are being paid to peddle everything from candy bars to backpacks withot disclosing that this is paid advertsing. She pointed out the number of young YouTube stars who are being paid to peddle everything from candy bars to backpacks withot disclosing that this is paid advertsing.
  • VIDYARD  |  FRIDAY, AUGUST 15, 2014
    [Youtube] 8 Ways to Use Video to Make the Most out of Event Marketing
    They can certainly live on YouTube, but the primary purpose for these three types of videos is for sending them directly to your highly targeted registered-attendee list with a personalized email (you should receive this list of attendees once you register as an exhibitor). Let’s see what you can do! Before the Event. Value Videos.
  • MARKETING ACTION  |  FRIDAY, AUGUST 15, 2014
    [Youtube] Getting Started with Video Marketing: Q & A
    Q: What do you think about Vimeo vs. YouTube? YouTube wins on SEO, and is a lot more well known, so if those factors are what are important to you, it’s a better option. Vimeo is a much more artistic community that’s less noisy and more aesthetically based than YouTube. Q: Which companies are doing video “right”? ” A: Yes!
  • FEARLESS COMPETITOR  |  THURSDAY, AUGUST 14, 2014
    [Youtube] How Changing Sales is Impacting Your Business (without your knowledge)
    And to use tools like YouTube to find internal speeches potential buyers made. 'At the nicest B2B marketing company, Find New Customers , we’ve really cranked up marketing. That’s important for smaller businesses in this noisy world of today. Frankly, in our long history, it’s something I’ve never done before. Vendor.
  • BLUE FOCUS MARKETING  |  WEDNESDAY, AUGUST 13, 2014
    [Youtube] Re-Imagine the Future with Social Leaders #SocBiz25 #SocBiz
    Much as I describe the evolving role of TV advertising in my essay, the IBM campaign only begins there, but the conversation continues on other online platforms like YouTube , Twitter ( #IBMer ), and employee blogs, just to name a few. special thanks to everyone involved for all their hard work. But what might that future look like?
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, AUGUST 13, 2014
    [Youtube] Content Marketing Trends Taking Us into the Future
    “I already have a YouTube channel!”, The Lego Group uses YouTube but devotes an entire part of their website to display hundreds of their video assets and your brand should consider doing the very same. Those are for posting about sandwiches, what does that have to do with B2B?” Trendspotting: A Video Resource Center.
  • FATHOM  |  TUESDAY, AUGUST 12, 2014
    [Youtube] 5 Steps to Launching Your First Product on Amazon
    Amazon Seller Education YouTube Channel: https://www.youtube.com/channel/UCkFQgLAMPLnB0_BEyGJmB2g. Amazons Fulfillment by Amazon YouTube Channel: https://www.youtube.com/user/FulfillmentbyAmazon. 'About 80 million people visit Amazon each month with (mostly) the intent to buy. Create your Amazon Seller Account. Which is best?
  • HUBSPOT  |  TUESDAY, AUGUST 12, 2014
    [Youtube] 7 Creative Ads Even Inbound Marketers Can Love
    In fact, if you love the ad enough, you may seek out it on YouTube to interact with again (and maybe even send it to your friend because it''s just that awesome). 'When ads are bad, they''re annoying to watch. You find yourself trying to find an escape route by clicking out of your browser, picking up your phone, or changing channels.
  • WINDMILL NETWORKING  |  TUESDAY, AUGUST 12, 2014
    [Youtube] Bring Your Media Relations to Life with YouTube
    With the emergence of YouTube, video has gone from a costly, highly time intensive part of PR programs to something that can be used on an ongoing basis to support media relations … Continue Reading. Bring Your Media Relations to Life with YouTube by Maggie Patterson - Maximize Social Business. Media Relations
  • MARKETING ACTION  |  TUESDAY, AUGUST 12, 2014
    [Youtube] Nurturing Cold Social Leads is a Lot Like Online Dating
    That video sits on your YouTube channel and on a landing page on your own website. 'I hate to admit it, but I know a lot about online dating. have lived it, analyzed it, written articles about it, and even done a tongue-in-cheek Ignite presentation on the subject in front of a sold-out crowd of 800 people. Social Increases Your Reach.
  • FATHOM  |  MONDAY, AUGUST 11, 2014
    [Youtube] Increase Brand Awareness with Social Media Marketing
    The social media sites manufacturing marketers are using include: YouTube: 81%. 'Why Social Media Matters & How Manufacturing Marketers are Lagging. Manufacturing marketers use social media platforms less than their B2B marketing counterparts as shown by CMIs 2014 Manufacturing Content Marketing Report. Facebook: 76%. Pinterest: 21%.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, AUGUST 11, 2014
    [Youtube] How Big Data is Driving Business Growth
    Pulling the data from not just Facebook and Twitter, but LinkedIn, YouTube, Google+ and more to give access to keyword data and trend analysis to brands looking to understand what creates customers and makes them into brand evangelists? In the technology community, data has become likened to oil as the next great natural resource.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, AUGUST 11, 2014
    [Youtube] A guide to free and easy influencer research tools
    One idea is to combine this Kred output with the data from the free version of NOD3x , which provides insight into data coming from Google+ and YouTube. 'A few months ago I was at huge tech industry conference. sponsoring company had a massive LED “leaderboard” showing the leading influencers tweeting about the conference.
  • VIDYARD  |  MONDAY, AUGUST 11, 2014
    [Youtube] How Google’s Hummingbird Update Changed Video SEO and What you can do About it
    Many companies will post their videos to YouTube. One of Google’s objectives is to program its search engine to understand user queries in a way that is similar to human understanding. That is, if you type in a particular search term, it will yield results as close to possible to what you were looking for by trying to think like a person.
  • MARKETING ACTION  |  FRIDAY, AUGUST 8, 2014
    [Youtube] Is 2014 the Year of Video Marketing?
    Tier A video would be the one youd feature on your website and YouTube or Vimeo channel, and a lot of your other content would link back to or reference this video. The second part will cover the Q&A. picture may be worth 1,000 words, but according to Dr. James McQuivey of Forrester Research, one minute of video is worth roughly 1.8
  • VIDYARD  |  FRIDAY, AUGUST 8, 2014
    [Youtube] How to Create a Click-Worthy Video Thumbnail Image
    It could be tempting to upload your video to YouTube and go along with whatever thumbnail is automatically selected, but you can’t afford to squander this important real estate. Heres a few things these media companies or successful YouTube channels do with their video thumbnails that you can incorporate into your own!
  • LEADERSHIP  |  THURSDAY, AUGUST 7, 2014
    [Youtube] How to Get Some ���Quick Wins��� for Your B2B Lead Generation
    All the major social and digital collaboration channels from Facebook to LinkedIn, Twitter, YouTube, Pinterest, Instagram, Skype, SlideShare, and more are offering targeted advertising as well as retargeting as a means to boost lead generation. problem I have frequently pointed out in my writing. Optimize Your Landing Page. Try it!
  • DIANNA HUFF - B2B MARCOM  |  THURSDAY, AUGUST 7, 2014
    [Youtube] Getting Youth Interested in Manufacturing
    Instead of a boring “Career Opportunities” page listing the standard job openings, a small manufacturer could create a whole new section on the website — “Why Work With Us” — or even better, an entire YouTube channel. mean I started when I was 24. Those are good ideas. But, what if. Potential. Cool toys.
  • WINDMILL NETWORKING  |  TUESDAY, AUGUST 5, 2014
    [Youtube] How to Make Your Online Videos Stand Out from the Crowd
    'Since Google purchased YouTube, those willing to take a risk of creating a video have been rewarded in different ways. In the early days, after the purchase, you could place a video on YouTube and have it show up on the first page of the Google search results for the keyword of your choice within … Continue Reading. Video
  • EMAGAZINE B2B BLOG  |  MONDAY, AUGUST 4, 2014
    [Youtube] Social Media Referral Traffic Tactics
    Google want us to play with their toys and that includes, Gmail, hangouts, YouTube, and Maps. 'By Hannah Beacham. Businesses and corporations across the world are all embracing new forms of lead generation and sales tactics with social media savvy. Multi- Network Effort. In fact, images make up 93% of the most engaging posts on Facebook.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, AUGUST 3, 2014
    [Youtube] 5 Social Media Tips to Enhance Engagement
    YouTube video that teaches users how to do something. 'Editor's Note: Today's post comes courtesy of Helen Nesterenko , the founder of Writtent.com , the go-to place to find freelance writers and create great content. She loves everything about blogging, writing and content marketing. Follow Helen on Twitter @HNesterenko. Congrats!
  • HINGE MARKETING  |  FRIDAY, AUGUST 1, 2014
    [Youtube] 5 Ways Your Professional Services Firm Can Start Using Online Video Today
    You can then share the finished video across social media channels including Instagram, Twitter, YouTube, Facebook and Pinterest. These recordings can be synced to YouTube, shared across social media channels, uploaded to landing pages or even repurposed as a blog post. Not convinced? Flipagram. Video Blog Posts. Google Hangouts.
  • FEARLESS COMPETITOR  |  FRIDAY, AUGUST 1, 2014
    [Youtube] Creating content for your marketing programs. How to do it.
    The advice is to create all types of print – ebooks and white papers; audio – podcasts; and video – YouTube and other videos. 'Content marketing is the rage for companies who sell products to businesses. But a lot of business leaders don’t know how to get started. What do you think? love your comments.
  • DIANNA HUFF - B2B MARCOM  |  THURSDAY, JULY 31, 2014
    [Youtube] Attract the New Millennial Workforce: Make Manufacturing Sexy
    took a peek through Ryko’s YouTube channel. '“If you think about it,” said Ryko Solutions CEO Steven L’Heureux, “a carwash is a giant robot. ” What struck me about this DesMoines Register news video is that it took a news team to show the downright sexiness of something as mundane as a carwash. Watch now.).
  • VERTICAL RESPONSE  |  THURSDAY, JULY 31, 2014
    [Youtube] Guest Blogging is (Really) Dead! 4 Things to Do Instead
    Don’t forget that YouTube is the second biggest search engine, so if you aren’t sharing your videos there, you could missing out! Well, in January of this year, Matt Cutts, Head of Webspam at Google, put a dagger in the heart of guest bloggers, calling it, “ the decay and fall of guest blogging for SEO. Create videos.
  • HUBSPOT  |  THURSDAY, JULY 31, 2014
    [Youtube] The Definitive Guide to Awkward LinkedIn Networking
    YouTube is for videos. 'Even though "network" is in the name, I don''t think of most social networks as actual networking sites. For me, Facebook is for friends. Twitter is for sharing. Pinterest is for inspiration. But LinkedIn? That''s the one social network that I actually use for networking. Take a look, and let me know if I missed any.
  • BIZNOLOGY  |  TUESDAY, JULY 29, 2014
    [Youtube] Google+ is an island of misfit toys
    Realistically, amost everyone will have had a Gmail account, and those who haven’t and won’t are still addicted to YouTube and Google Search. Content Marketing Social Media Marketing Facebook Gmail Goliath Google Google Plus Los Angeles Meta Network San Francisco Stacy Horn YouTube Birds of a Feather Flock Together. get it. get it.
  • VIDYARD  |  TUESDAY, JULY 29, 2014
    [Youtube] Creating an RFP for Marketing Automation? Don’t Forget to Include Video Tracking
    While these templates are great, they don’t mention video outright, or are limited to YouTube. Marketo uses the following question to assess the platform’s ability to handle YouTube content: Is the marketing user able to embed YouTube videos into landing pages with social sharing functionality and pre-populated sharing messages?
  • WINDMILL NETWORKING  |  THURSDAY, JULY 24, 2014
    [Youtube] Using Social Media to Recruit New College Grads
    Why Not Use YouTube? 'Attracting students and young graduates has often been a top priority for companies, even before buzzwords like “employer branding” or “brand ambassador” emerged. Yesterday: Traditional … Continue Reading. Related Stories Looking For Talent? Social Recruiting
  • TRADESMEN INSIGHTS  |  THURSDAY, JULY 24, 2014
    [Youtube] Considering Starting a Blog?
    If you have those answers established and decide that a blog should be a part of your marketing plan, check out the presentation from our webinar below, or watch it on YouTube to get more information on the ins and outs of getting a blog going. 'By Rachel Kerstetter, PR Engineer. Who else is competing for my audience’s attention?
  • MODERN B2B MARKETING  |  THURSDAY, JULY 24, 2014
    [Youtube] Summer Must-Reads: 10 Marketing Books to Throw in Your Beach Bag
    Why do some YouTube videos go viral, and others get a handful of views (mostly from your immediate family)? 'Author: Jessica Langensand There are three things that symbolize summer for me: watermelon, warm nights, and a very full Kindle. And while I’m not opposed to classic beach reads (murder mysteries, romance novels, etc.),
  • HUBSPOT  |  THURSDAY, JULY 24, 2014
    [Youtube] How to Get More People to Register for Your Next Event
    Use snippets from the previous year, compile them into a ‘Highlights from last year’ video, and embed it on your event website or upload it to YouTube. You can also interview your speakers and get them to give a preview of their presentation, and embed the videos on your website or upload them to YouTube. Social. Email.
  • ENGAGE  |  WEDNESDAY, JULY 23, 2014
    [Youtube] An Editor’s Anthem
    In the past week, it’s made the social media rounds and amassed more than 9 million YouTube views. 'Editors, writers and English teachers rejoice! We finally have an anthem that highlights our grammar gripes using humor, wit and rhythm. It’s “Weird Al” Yankovic’s “ Word Crimes ,” a parody of Robin Thicke’s “Blurred Lines.”. Ask Permission.
  • FATHOM  |  WEDNESDAY, JULY 23, 2014
    [Youtube] How To Use Social Media for Recruiting Young Talent
    YouTube Even More Branding. As it is the world’s largest video-sharing platform, everyone likes to consume content via YouTube. For a young generation that is greatly impacted by the visual element, YouTube is a great place for sharing insights on your company and its products. How do you attract qualified employees ?
  • VIDYARD  |  WEDNESDAY, JULY 23, 2014
    [Youtube] 3 Questions You Can Ask to Become a Data-Driven Video Marketer
    In this post I’ll discuss three critical questions you should ask before you pick up that digital camera or publish anything else to your YouTube channel. My bet is that you’ve created a bunch of videos, but you’re not sure if they’re contributing to the bottom line. What’s the purpose of my video content? My advice? month?
  • BIZNOLOGY  |  TUESDAY, JULY 22, 2014
    [Youtube] Google+ is an antisocial network
    It imposed itself, top-down, by launching itself into the arms of its 540 million registered users, be they users of Gmail, YouTube , or any of the other apps that require a Google profile and unique login. Content Marketing Social Media Marketing Facebook Google Google Plus Linux Meta Network Virtual community YouTube Raymond.
  • VIDYARD  |  MONDAY, JULY 21, 2014
    [Youtube] Vidyard Enables Marketers to Create Custom-Branded Video Channel Experiences
    It has virtually replaced our use of YouTube.” 'Vidyard, the global leader in video marketing solutions, today introduced Vidyard Video Hubs, a new product that enables marketers to easily create custom-branded video channels on their own corporate websites. Press Releases
  • VIDYARD  |  MONDAY, JULY 21, 2014
    [Youtube] Vidyard Launches Integration With Eloqua, Opens Up Black Box Of Video To Expose Customer Behavior
    “Eloqua customers have been able to integrate video into their marketing for some time now using YouTube but the video element has remained a black box,” said Woods. The application, demonstrated to enthusiastic marketers at the 2012 Eloqua Experience Conference, is currently available through the Eloqua AppCloud. Press Releases
  • SYNECORE  |  SUNDAY, JULY 20, 2014
    [Youtube] The New Definition of SEO [Video]
    Subscribe to Synecore Tech''s YouTube Channel for more insight into the world of Marketing Technology! 'As Google continues to evolve, so has the capabilites (and limitations) of its search engine. These updates have many business owners and marketers questioning the future, and importance, of SEO. Love awesome videos as much as we do?
  • VIDYARD  |  THURSDAY, JULY 17, 2014
    [Youtube] How to Maximize Your Webinar Effectiveness With Proven Best Practices
    Without diving too deeply into where to distribute your videos here’s some tips on what to do with your newfound video marketing assets: Schedule posts on YouTube. 'Who doesn’t love a good webinar? On top of that, you’re able to collect lead data from the minute people register! According to ON24, 5.8 Our result? Win-win!
  • ENGAGE  |  WEDNESDAY, JULY 16, 2014
    [Youtube] Our Director of Search Answers Common Questions About the Seemingly Mystical World of SEO
    For example: An article that is discussing Photoshop techniques might naturally link out to a specific YouTube tutorial or to the official Adobe website but probably wouldn''t link to a Viagra site or to a home loan site. This is supported by Matt Cutts'' (head of Google''s web spam team) in his  Youtube video  from November 2013. .
  • SYNECORE  |  TUESDAY, JULY 15, 2014
    [Youtube] Responsive Web Design Stats: What You Should Know
    Subscribe to Synecore Tech''s YouTube Channel for more insight into the world of RWD! 'We all know that trends come and go throughout the years, especially in the ever-changing world of design. But what separates a design that is trendy compared to a design that is useful? Enter: Responsive Web Design ! Transcription. Resources. Ironpaper.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JULY 14, 2014
    [Youtube] 25 ideas for your social media network strategy
    On YouTube you can link to your Twitter profile in your bio, and in the description section for videos. 'Behind every social media strategy you have to have a content plan and a network plan. Most businesses are starting to understand the content part. But a network plan? That is usually overlooked, which leads to disillusionment. building.
  • HUBSPOT  |  SATURDAY, JULY 12, 2014
    [Youtube] Which Brand Won the World Cup?
    So far it’s been viewed 22 million times on Beat’s official YouTube channel and unsurprisingly was paired with a Jay Z remixed “Jungle” anthem, downloaded wherever good music is sold online. 'This content originally appeared on The Agency Post. To read more content like this, subscribe to The Agency Post. as well.
  • WRITTENT  |  FRIDAY, JULY 11, 2014
    [Youtube] 9 Content Metrics to Keep an Eye On
    high number of comments on a blog post (or any type of content that supports comments, e.g. a YouTube video or Facebook post) symbolizes a high level of user engagement on the post. 'Content marketing sometimes gets a bad rep because its benefits are not exactly the most measurable of any marketing activity around. Sales. Time on Page. Costs.
  • HUBSPOT  |  FRIDAY, JULY 11, 2014
    [Youtube] Your Ultimate To-Do List for Your First 100 Days as an Inbound Marketer
    Search for tips online , watch instructional videos on YouTube and Lynda.com , and meet with anyone you know who''s used that platform before to learn some tricks, tips, and shortcuts in person. 'So, you''ve decided to become an inbound marketer. Woohoo! Okay, so where do you start? We''re here to make that transition easier for you. Timely.
  • B2B MARKETING TRACTION  |  WEDNESDAY, JULY 9, 2014
    [Youtube] B2B Marketers: Why It’s Time to Commit…
    '…to digital marketing, that is. Your audiences want it, your competitors are probably not doing it, and, there’s proof that digital marketing works for B2B companies. The digital marketing success stories keep getting told as more and more B2B companies are getting on board. The evidence exists. So, what are you waiting for?
  • FATHOM  |  WEDNESDAY, JULY 9, 2014
    [Youtube] Why You Should Wait to Add Social Media Elements to Your Manufacturing Website
    Add company videos to your YouTube channel and embed them in blog posts; post useful and engaging content on your Facebook page and pay to promote it to targeted users with interest in your vertical; include links to your Google Plus and Facebook pages in email blasts, and ask subscribers to become fans.
  • WINDMILL NETWORKING  |  WEDNESDAY, JULY 9, 2014
    [Youtube] Video Marketing: How To Drive Traffic From YouTube
    Every day more than 100 million Internet users watch an online video and 50% of users watch business related videos on YouTube once a week. YouTube stats are clearly impressive – the site now has more than 1 billion unique visitors each … Continue Reading. Social Media Traffic Generation
  • HUBSPOT  |  WEDNESDAY, JULY 9, 2014
    [Youtube] How My Blog Homepage Redesign Increased Email Signups by 300%
    Instead of trying to increase on-page time, improve SEO, get guest bloggers, grow social media followers, and get more YouTube followers … I focused solely on email subscribers. 'At the beginning of 2014, I set a goal to reach 50,000 email subscribers for OkDork.com , my personal blog about marketing. Where to even begin? Andrew Chen.
  • BIZNOLOGY  |  TUESDAY, JULY 8, 2014
    [Youtube] How to be a Google+ success
    Simply an elaborate connective tissue stitching together all of Google’s more compelling properties like Search, Picasa, Hangouts, and YouTube. If you want to succeed, you need to forget about your friends and your family. Leave them behind. There are cooler, smarter, funnier people on Google+ than we have in our own lives now.
  • MODERN B2B MARKETING  |  TUESDAY, JULY 8, 2014
    [Youtube] The World Cup of Marketing Part 2: Volkswagen vs. Hyundai
    Combined, the clever video shorts have just under 180K views on YouTube and will be aired a total of 98 times during halftimes. VW’s “ Play by Play ” ad hasn’t quite garnered the same online audience as Hyundai’s – it has just over 10K views on YouTube to date. alone, the Brazil/Colombia match pulled in more than 6.4 networks to date.
  • B2B MARKETING INSIDER  |  MONDAY, JULY 7, 2014
    [Youtube] Content Marketing Objectives And KPIs
    Common conversion goals for a consumer brand could include subscription to a newsletter, sweepstakes, coupons or some other offer, or even as simple as click throughs to another part of your website or piece of content (such as an advertising clip on YouTube). What are the right objectives and KPIs for content marketing? Reach. Engage.
  • KOMARKETING ASSOCIATES  |  MONDAY, JULY 7, 2014
    [Youtube] 6 Ways to Optimize Video Content like a B2B SEO Pro
    Truthfully, I almost always optimize content according to Google best practices , however it’s important to realize that YouTube is actually the world’s second most popular search engine. According to YouTube’s website, “Over 6 billion hours of video are watched each month on YouTube—that’s almost an hour for every person on Earth.”
  • VIDYARD  |  MONDAY, JULY 7, 2014
    [Youtube] YouTube Best Practices: Target Your Audience With Strategic Pre-roll Ads
    In particular, today we’ll explore how they’re using targeted pre-roll to make the most of their YouTube presence. leaving YouTube to cruise around their branded content instead!). Well, YouTube is where it all started for Wishpond and I, only I didn’t realize that at first. Use those YouTube descriptions!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JULY 3, 2014
    [Youtube] Five companies with a human social media presence
    They feature everyday people on social media and in their YouTube videos in their quest to raise money to cure cancer. They feature everyday people on social media and in their YouTube videos in their quest to raise money to cure cancer. 'By Mandy Edwards, {grow} Community Member. But how do you achieve this across an enterprise?
  • THE FORWARD OBSERVER  |  WEDNESDAY, JULY 2, 2014
    [Youtube] How to Measure Success in Inbound Marketing
    Social media should be interactive, so look at things like Facebook “Likes” and comments, retweets and @replies on Twitter, YouTube video views, shared links, etc. 'Artillery B2B Marketing Blog > The Forward Observer With so much inbound marketing data that can be analyzed, are you overwhelmed with what to measure to be successful?
  • VIDYARD  |  TUESDAY, JULY 1, 2014
    [Youtube] How to end Your Video: Strong Call to Action Examples
    If a viewer is watching your video on YouTube, the ask is simple. The main goal with YouTube is to get the viewer to your website. There are way too many shiny things and cat videos to distract audiences on YouTube, so get them to your playground where you control the experience and the flow of content they consume.
  • BIZNOLOGY  |  TUESDAY, JULY 1, 2014
    [Youtube] Google+ on its Third Birthday
    It’s all about flushing the grouse, getting all of the anonymous content creators to reveal themselves, to come in from the cold, to associate a real name and identity with videos on YouTube , articles in the Blogosphere, columns in online publications, etc. 'I have been covering Google Plus since its inception three years ago. “Again.
  • WINDMILL NETWORKING  |  TUESDAY, JULY 1, 2014
    [Youtube] Facebook Helps Brands Succeed With Video
    'YouTube gets a lot of buzz in the online video world since it’s  focused on just videos.As a result, it’s easy to overlook Facebook as a video platform. Nevertheless, Facebook is rolling out new updates to help marketers with video and is working to help brands measure and test the success of video. Video
  • VERTICAL RESPONSE  |  MONDAY, JUNE 30, 2014
    [Youtube] 8 Components of an Effective Email [GUIDE]
    Notice the Facebook, Twitter and YouTube options near the bottom. 'Every email your business sends has the potential to build relationships and boost sales. VerticalResponse is here to help ensure each email you send is effective. So, we’ve created a guide that breaks down eight components of an email. From label. Subject line. Content.
  • HUBSPOT  |  MONDAY, JUNE 30, 2014
    [Youtube] This Is Your Brain on Viral Content: What Psychology Says You'll Click On
    'In a given day, we send 400 million tweets , upload 144,000 hours of YouTube video, and publish 4.75 When we analyze the most viral YouTube videos of 2013, we begin to see this theory in action: Prancercise Workout. billion pieces of content on Facebook. Psychological Theories That Can Help Improve Your Marketing. 1) Synaptic Play.
  • THE NEW STRATEGIST  |  SATURDAY, JUNE 28, 2014
    [Youtube] Onward, to Total Immersion!
    Your blog, YouTube channel, LinkedIn presence, Facebook page, Twitter feed, etc, are all now weighed and measured against everyone else’s, and your relevance is calculated by factors out of your control. 'My next challenge has arrived, and oh what a challenge it will be. Lines have blurred, and in my opinion, it’s better for everyone.
  • SYNECORE  |  FRIDAY, JUNE 27, 2014
    [Youtube] What is Integrated Digital Marketing (IDM)?
    Subscribe to Synecore Tech''s YouTube Channel for more insight into the world of IDM! 'Digital Marketing is an ever-changing field with many moving parts; new trends come and go each day, but is it enough for your brand to just have a website ? Or to have just a strong social media strategy? Not unless they are integrated! Watch and learn.
  • MARKETING ACTION  |  FRIDAY, JUNE 27, 2014
    [Youtube] Ann Handley and Atri Chatteree Talk: Content Marketing for Small Teams, Part 1
    It always astounds me: No matter how niche you think your industry is, if you go on YouTube, if you go on Pinterest or whatever is relevant to your particular product or service, I guarantee you will find people who are as passionate about it as you are, who are probably already creating content. 'An Act-On Conversation. link]. Learn how.).
  • FATHOM  |  THURSDAY, JUNE 26, 2014
    [Youtube] 5 Ways to Share Financial Aid Information via Higher Education Social Media
    FAFSA on film (or YouTube). Consider putting an educational online video  on YouTube that walks students through the process of filling out a FAFSA form so they gain a clear idea of what to do or can follow along and fill out their own form. few key results found by this survey include the following: 75.5% decided to enroll. in 2004.
  • HUBSPOT  |  WEDNESDAY, JUNE 25, 2014
    [Youtube] The Ultimate Guide to Embedding Social Media Posts on Your Website
    In this post, you''ll find the ultimate step-by-step guide to embedding social media posts on your website from Twitter, Facebook, Pinterest, Google+, YouTube, Vine, and SlideShare. YouTube Videos. Here''s what it''ll look like when you''re done: 5) YouTube Videos. Table of Contents. Tweets. Facebook Posts. Google+ Posts. Vines.
  • ENGAGE  |  TUESDAY, JUNE 24, 2014
    [Youtube] Looking for Change: The Power of Sponsored Video
    With more then 7 million YouTube views and a publicity campaign by narrator Tyler Perry, many are calling this a must-see. 'The documentary “Spent: Looking for Change” is catching on. At 40 minutes, this sponsored video by American Express bends our traditional content marketing rules. The serious and complicated topic merits a longer format.
  • MODERN B2B MARKETING  |  TUESDAY, JUNE 24, 2014
    [Youtube] Navigating the Global Digital Ad Landscape [Infographic]
    If your’re marketing on social , you’ll want to know which countries use social channels like Facebook and YouTube the most. 'Author: Maggie Jones Today, marketers can transmit information almost instantaneously — at nearly 300,000km per second, we’re close to transmitting data at the speed of light.
  • WEBBIQUITY  |  TUESDAY, JUNE 24, 2014
    [Youtube] The Six Most Irrational Social Media Concerns of Brands
    For our favorite example, we suggest checking out “The Social Media ROI Conversation” on YouTube. 'Note: the following is an excerpt from the book The Social Employee by Cheryl and Mark Burgess. Reprinted with permission. The following lists the most common concerns surrounding social media, as well as why these shouldn’t be concerns at all.
  • VIDYARD  |  TUESDAY, JUNE 24, 2014
    [Youtube] Bring the YouTube Experience to Your Website with a Vidyard Video Hub
    In today’s digital space there’s a need to bring a YouTube-like viewing experience to your company’s website. Moreover, once you have all of your content in a Video Hub, you can push all of the videos to your YouTube channel with their optimized titles, descriptions, and tags. Dedicated Spot for Your Video Library.
  • VERTICAL RESPONSE  |  MONDAY, JUNE 23, 2014
    [Youtube] 7 Ways to Avoid an Email Blunder
    Doing this as close to your send time as possible is preferable, so that you’re not linking to a YouTube video that’s already been privatized or removed due to copyright infringement. 'Have you ever quickly sent off an email and were mortified to discover an error after you’d hit send? Revision Fairy is another option.
  • BIZNOLOGY  |  MONDAY, JUNE 23, 2014
    [Youtube] Why do companies struggle with ROI?
    You probably have several media properties—a blog, a YouTube channel , a Twitter account , for example and repurposing content for each of these channels is a great way to cross-promote your channels. By repurposing a video on your YouTube channel into a blog post, you can link to the post in the video and vice versa.
  • MARKETING ACTION  |  MONDAY, JUNE 23, 2014
    [Youtube] Optimize Your Content for Inbound Marketing: Part 2
    Talk to your best customers to identify your business- and audience-appropriate social networks : They could be any combination of LinkedIn, Viadeo, Xing, Twitter, Facebook, YouTube, Pinterest, Google+, Tumblr, and many others. '“The best place to hide a dead body is Page 2 of Google’s search results.”. First Things First: A Recap.
  • SYNECORE  |  FRIDAY, JUNE 20, 2014
    [Youtube] Integrated Digital Marketing Chronicles: Measure & Refine Your Efforts
    Subscribe to Synecore Tech''s YouTube Channel for more insight into the world of IDM! 'After you''ve defined , promoted , connected and converted the audience with your digital marketing campaign your work is finished, right? Wrong! How is this accomplished? By measuring and refining your marketing efforts! That got me thinking.I
  • LEADERSHIP  |  THURSDAY, JUNE 19, 2014
    [Youtube] Interesting Infographics: What You Need To Know About Twitter This Year
    The top brand followed on Twitter (with 40 million followers) is YouTube. 'If you’re doubtful about using Twitter in your future marketing campaigns, Dashburst ’s infographic may clear up some of your concerns. In particular, China houses the largest amount of Twitter users in the world, which is calculated at 35.5 million. Did You Know….
  • LEADERSHIP  |  THURSDAY, JUNE 19, 2014
    [Youtube] Interesting Infographics: What You Need To Know About Twitter This Year
    The top brand followed on Twitter (with 40 million followers) is YouTube. 'If you’re doubtful about using Twitter in your future marketing campaigns, Dashburst ’s infographic may clear up some of your concerns. In particular, China houses the largest amount of Twitter users in the world, which is calculated at 35.5 million. Did You Know….
  • KOMARKETING ASSOCIATES  |  THURSDAY, JUNE 19, 2014
    [Youtube] 3 Things Your Social Media Team Should Know About SEO
    Bing is personalizing search with Facebook and Google is personalizing search with Google+ (I’m just gonna go ahead and group Gmail, Youtube, Authorship, etc. 'One of the biggest challenges we hear about in the world of marketing is around the idea of silos. Enter search and social.  . Social can be a huge advantage for search marketers.
  • HUBSPOT  |  WEDNESDAY, JUNE 18, 2014
    [Youtube] The Recipe for Perfect Social Media Posts [Infographic]
    'When you post on social platforms like Twitter, LinkedIn, Facebook, YouTube, and Pinterest, you''ve got to do a lot more than just post a link with a quick sentence describing it if you want lots of people to click on your post and visit your website. You''ve actually got to optimize your posts for each network. Social Media
  • B2B MARKETING UNPLUGGED  |  TUESDAY, JUNE 17, 2014
    [Youtube] Five Solstice Celebrations for Marketers
    found this on McSweeny’s Internet Tendency (a site that should be on your list of things to do on Fridays) and here it is on YouTube. 'Some people celebrate the solstice by painting themselves blue and yelling at airplanes; others make a fetching crown of daisies, and some of us look up from World Cup long enough to observe the lengthy day.
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