Onalytica B2B

OCTOBER 1, 2018

He speaks at big marketing conferences, writes for big marketing blogs and he hosts a little marketing podcast, Content Matters. So I started writing. Bio: Andy Crestodina is a co-founder and Chief Marketing Officer of Orbit Media , an award-winning 38-person web design company in Chicago. No way to stay top of mind.

Marketing AI 171

Marketing AI Sales Qualified Leads Conference Lead Scoring 171

Onalytica B2B

APRIL 19, 2018

Users and customers writing content. They will be writing their own content, attending conferences, as well as being approached by other brands for collaboration opportunities too. User-Generated-Content. The authentic, unbiased opinions of existing users provide potential future customers with honest perspectives and experiences.

Top of Funnel 207

Top of Funnel Content Demand Generation Agencies Work Management 207

Onalytica B2B

JULY 19, 2018

I had started writing my own blog simplified analytics since 2011. Bio: Sandeep is Digital Transformation, Analytics, Big data, IoT & Mobility evangelist with over 30 years of experience in IT Consulting and delivery. HOW DID YOU GET TO BECOME AN EXPERT IN DIGITAL TRANSFORMATION.

Marketing AI 125

Marketing AI Digital Transformation Enterprise Management Analytics 125

Onalytica B2B

SEPTEMBER 22, 2017

Mark writes the Socialized and Mobilized Columnist on Forbes and is the author of the book SOCIALIZED! Mark has been named a 2016 Top 20 influencer of CMOs by Forbes Magazine , a Top 25 Social Media Keynote Speaker by Inc Magazine , and a Huffington Post Top 50 Most Social CEO.

Marketing AI 189

Marketing AI Paid Search Agency Youtube Advertising Benchmark 189

Onalytica B2B

MAY 16, 2018

and she said “no go write a thank you note”. So I graduated college and I started my speaking business, speaking about customer service and writing about it and researching about it, and that’s where it all started. and I thought for a moment and I said “homework?” He gave me this look, but I knew I was doing the right thing.

Marketing AI 108

Marketing AI Work Management Marketing Management Paid Search Agency 108

Onalytica B2B

NOVEMBER 14, 2017

The writing and strategic thinking were what attracted me and what I seemed to have a talent for, right from the start. In the course of that work, I also started writing about the topic for various online publications, which lead to the book contract and speaking opportunities.

Thought Leadership 102

Thought Leadership Lead Ranking Communities Twitter 102

Onalytica B2B

JANUARY 8, 2019

I enjoy writing on a variety of B2B topics. I don’t write as much as I should but when I do I try to focus on meaty content that covers B2B strategy, marketing tech operations, demand generation, marketing analytics and the occasional snarky post. HOW WOULD YOU DESCRIBE YOUR OFFLINE INFLUENCE?

Marketing Budget 108

Marketing Budget Budget Programs Demand Generation Agencies Work Management 108

Onalytica B2B

NOVEMBER 1, 2017

LinkedIn – I do a heavy amount of speaking , training and writing on the subject of LinkedIn Marketing and Sales so I am heavily invested in optimizing the product for my clients. WHICH BRANDS OR PRODUCTS STAND OUT FOR YOU IN B2B SOCIAL BRANDING AND SELLING STRATEGIES? Salesforce – sames as above.

Advertising Agencies 213

Advertising Agencies Work Management Marketing Management Paid Search Agency 213

Onalytica B2B

DECEMBER 6, 2016

Most B2B brands do put a lot of time and emphasis on creating informative content, however, while writing the content is arguably the most important part, this doesn’t guarantee success. Demand Gen’s B2B Buyer Behaviour Survey found that nearly two-thirds of buyers indicate that content had a significant influence on a decision.

B2B Marketing 201

B2B Marketing Work Management Marketing Management Brand Identity 201

Onalytica B2B

DECEMBER 14, 2017

for a B2B influencer to write a whitepaper). This could be paying for them to mention your brand in a sponsored post (commonly seen in B2C on Instagram and YouTube) or purely to pay for their time (e.g.

Ad Exchange 233

Ad Exchange Work Management B2B Thought Leadership Marketing Management 233

Onalytica B2B

OCTOBER 30, 2018

As I mentioned earlier, when we started the New York Enterprise report we literally created influencers by going to people who weren’t necessary writers, in some cases we would ghost write for them, or in some case they’d send us a draft and the information was great but it’s not written well so we’d have a team of editors that would fix that.

SMB 157

SMB Small Business Marketing Custom Publishing CPA 157

Onalytica B2B

JANUARY 12, 2018

Marketing technology is a key enabler in that effort and such a dynamic, fascinating space in its own right and after writing the first Forrester Wave on the so-called “marketing clouds”, I wanted to get closer to the action and joined BlueConic, where I am today – on the front lines of marketing tech thought leadership and growth.

Marketing Automation Services 131

Marketing Automation Services B2B Thought Leadership Forrester Thought Leadership 131

Onalytica B2B

NOVEMBER 24, 2016

Writing personalised Christmas cards to all of your current clients and warm (near) clients will remind them that you’re thinking of them and as a result make them think of you. It is very easy to overthink this whole process, when often less is more. However, be careful to not make this too branded- a logo will suffice, if anything.

B2B Marketing 222

B2B Marketing Tips B2B Budget Programs 222

Onalytica B2B

NOVEMBER 12, 2018

This content can be branded content, content that your employees are writing themselves and also content created with influencer contributions. Also writing press releases announcing news, policy changes and new members joining the organisation. The main theme behind our Employee Advocacy 2.0

Top of Funnel 189

Top of Funnel B2B Thought Leadership B2B Thought Leadership 189

Onalytica B2B

FEBRUARY 16, 2017

Much like writing an academic essay, content is an opportunity to demonstrate the breadth of your knowledge and really present yourself as an expert. .” Click To Tweet. CREATE CONTENT. Content is an integral component of the influencer world and therefore something you must ensure you’re not only doing, but doing well.

Tips 274

Tips Communities Click Rate Social Media 274

Onalytica B2B

DECEMBER 13, 2017

Whether writing blog posts or articles, being interviewed on a podcast, co-creating a live webinar, teaching through Facebook Live, speaking at an event or co-creating a training course, I’m all in! I like to team up with companies that have a stellar reputation and provide quality customer service. and Infusionsoft to name a few.

Webcast 146

Webcast Marketing Automation Services Social Media Facebook 146

Onalytica B2B

MARCH 29, 2018

I’m a rarity of sorts in the sense that I work full-time and still manage to speak, write blogs (and a book!) HOW WOULD YOU DESCRIBE YOUR OFFLINE INFLUENCE? Throughout my career, I’ve followed my passion. and co-host a podcast. But I do all of those things because I’m passionate about them.

Work Management 100

Work Management Social Media Startups Marketing Management 100

Onalytica B2B

JULY 17, 2018

I’ve been thinking about writing some books, but that is a challenge with Power BI as it changes so frequently. Whether in the expo halls, technology clinics I may be helping with, or just randomly in the hallway. I love hearing folks stories and what they are struggling with.

Enterprise Management 100

Enterprise Management Work Management Analysis Youtube 100

Onalytica B2B

APRIL 20, 2017

This doesn’t necessarily mean that they’re writing content themselves, it could just mean that they’re sharing their marketing team’s or CEO’s content, press releases or industry news.

WOM 210

WOM Social Media Word of Mouth Paid Search Agency 210

Onalytica B2B

MAY 3, 2018

Some examples of catalysts: A content campaign – are you writing a blog post or publishing a white paper that influencers can contribute to? There is also the opportunity to hijack other departments’ budgets too if you have no influencer marketing budget per se (e.g. inviting an influencer to another department’s event).

Work Management 242

Work Management Budget Programs Enterprise Management Marketing Budget 242

Onalytica B2B

JULY 15, 2015

It’s not about writing 10 articles a day, it’s about having a solid strategy and about solving your customers problems. Well, they’re probably looking at the results of their B2C colleagues in content marketing. Smart move you think, but nowadays everybody is creating more content and volume is certainly not the answer.

Twitter 100

Twitter B2B Marketing PageRank B2B 100

Onalytica B2B

NOVEMBER 15, 2018

Highly active networkers and content creators. Social has become part of their daily routine – part of their DNA if you like.

Peer-to-peer 279

Peer-to-peer Thought Leadership Social Media Work Management 279

Onalytica B2B

MARCH 1, 2017

Better yet, write and post content of your own. The content of what you’re posting is extremely important- do not just share corporate news such as new product releases; share industry news and breakthroughs, adding your own comments rather than just re tweeting. 3) See it as an extension of yourself; inject personality.

Social Media 100

Social Media Media Ideal Customer Profiles Cold Calling 100

Onalytica B2B

MARCH 23, 2016

.” Charlee – Fashion, Beauty and Lifestyle Blogger at Charmed Charlee. “I love being a beauty blogger and I think it has opened a lot of opportunities for others whether it be improving their writing skills, gaining confidence or even collaborations with brands.

Blogger 100

Blogger Brand Identity Branding Lead Scoring 100

Onalytica B2B

DECEMBER 23, 2015

Health and fitness bloggers took social media by storm in 2015, writing about fitness plans, workout routines, alternative diets and of course the increasingly popular phenomenon of avocado on toast!

Lead Scoring 40

Lead Scoring Lead Ranking Brand Identity Branding 40

Onalytica B2B

SEPTEMBER 16, 2015

There was once a day when the only way to communicate was to write a real letter, physically talk to a person or dial a telephone. When you got on the bus in the morning, commuters were catching up on current affairs by reading articles in a newspaper rather than articles on their phone.

Social Media 50

Social Media Social Marketing Work Management Marketing Management 50

Onalytica B2B

SEPTEMBER 5, 2017

Content Writing. Top 50 Writing Influencers. Copywriting. Growth Hacking. Storytelling. Content Strategy. Infographic. Lead generation. Video Marketing. With #CMWorld happening this week in Ohio we were very interested to learn which influencers were driving the most influence on the key topics or “tracks” at CMWorld. Social Media.

Lead Scoring 140

Lead Scoring Lead Ranking Content Marketing Marketing Management 140

Onalytica B2B

APRIL 20, 2016

WHAT ARE THE EXPERTS SAYING? We reached out to some of the top 20 influencers identified in our list below to ask them for their views on Digital marketing.

Paid Content 30

Paid Content Enterprise Management Lead Ranking Work Management 30

Onalytica B2B

SEPTEMBER 20, 2017

LinkedIn pulse creates an open gate for any user to freely write and publish their own content. Content, style and culture of the platform are entirely different and far more professional. The primary purposes of LinkedIn are networking and sharing useful industry news and information.

Planning 207

Planning Marketing Automation Services Marketing Management Youtube 207

Onalytica B2B

SEPTEMBER 27, 2017

” E.g. A B2B finance brand building a relationship with an influencer, and down the line paying the influencer to write a white paper. . Tim Williams , Onalytica’s CEO says “pay for influencers’ time, not their opinion.” “Marketers feel like they have to pay for influencers’ time but they don’t.”

Paid Content 219

Paid Content Planning Work Management Ad Exchange 219

Onalytica B2B

JUNE 30, 2015

The Write Life. PRNewswire. PR Newswire. SocialMediaLond. Social Media London. thewritelife. InformaBTL. InformaBTL. intelcontent. Intelligent Content. BrandComics. Brand Comics. velocitytweets. velocitytweets.

Content Marketing 100

Content Marketing PageRank Brand Identity Branding 100

Onalytica B2B

AUGUST 30, 2017

I didn’t do much writing growing up in a small Minnesota town or in the Army right after, but the twists and turns of my post University jobs eventually placed me in a role where content was definitively King. HOW DID YOU GET TO BECOME AN EXPERT IN CONTENT MARKETING?

Marketing AI 0

Marketing AI Work Management Marketing Management Advertising Agencies 0