With so little written on this topic (at least according to Google Blog Search ), one could easily conclude that marketing professionals must be born with knowledge of how to write a strategic marketing plan embedded in their genetic code. few other resources you may want to check out are Mike Kujawski's blog (focused on public sector / non-profit marketing, but strategically-focused); Strategic Marketing: Eliminate the Bottom Half from RealBlogging; How to Write a Marketing Plan from the BucknerMeredith blog; and Louis Debrun's post on How to Create a Marketing Plan That Delivers

I'm frequently asked for any tips I might have for people writing proposal responses to Requests for Proposals (RFP) that they've received. After finding me through the RFP Database , seeing the abundance of RFPs that it contains, and knowing that all of those RFPs are open competitions, the natural question is "if I'm going to spend time writing a proposal it has got to be a winner". So here are my five quick tips that can make your Faced with the situation of having to read 300+ pages of different vendors' proposals many people read the first page and then start skimming, and if they're not skimming, their minds are probably going numb.

Skip to page footer, access key F. Now reading the header. Index Search Support Login Computer Writing and Research Lab Department of Rhetoric and Writing | The University of Texas at Austin You are here: Home Now reading the content area. What Do We Need to Teach About Knowledge Work? Author : Clay Spinuzzi Below, I first outline some characteristics of knowledge work, then describe

In this sense, we are much more like the news blogs of major media organizations because if you go to these sites you’ll find humor, informal writing, asides, genuine human voices (not corporate-speak) – but you’ll also find an unwavering attention to detail and facts. You parachute into a person’s life, into a conflict, or into an event and you’re charged with learning and digesting those issues, so you may translate them into words, pictures or videos (and increasingly Twitter, blogs and podcasts). "I’ve been fortunate to learn how to write an article, shoot and edit a digital video

Writing for the web involves requires as much art as any other form, plus another level of science. 12 Tips for Writing Effective Internet Marketing Copy (Keywords are King) by Internet Marketing Post Jennifer Norene provides an excellent set of tips for newbies and reminders for experienced copywriters for writing effective web copy, such as focusing on 2-3 keywords per page, using your customers' language, breaking up long blocks of copy with subheads, and aiming for about 500 words per page. Small Business Marketing Unleashed: Keyword Balance by WebProNews Doug Caverly provides

mistakes that should never be made when planning, developing and promoting a website—but sometime are. 6 Ways to Get Your Visitors To Contact You From Your Contact Us Page by Search Engine Guide And finally, one more article by the ubiquitous Stoney deGeyter (is there any site this guy doesn't write for?!) Before embarking on a serious search engine marketing (SEM) program, it's critical that your website is designed to take full advantage of the increased traffic. Landing pages are important of course, but not every SEM visitor will convert immediately—some will want to check

in 50 Words - Liz Strauss at Successful Blog - Thinking, writing, business ideas . . . Success Can Come Right Out of Nowhere - Liz Strauss at Successful Blog - Thinking, writing, business ideas . . . have a copy of Liz’s new book “The Secrets To Writing A Successful And Outstanding Blog” and to the readers who love her insight and writing style I’d say this ebook is the bomb. December 10, 2007 Six Steps to a Remarkably Powerful, Personal Network

Writing forces learning In reading Tony Karrers presentation handout I came across the phrase "writing forces learning". I currently am trying to figure out how collaborative writing affects the individual and how that then affects the organization as the individual takes back what they have learned from the writing process. Tacit Knowledge So how does writing (especially skip to main | skip to sidebar Connecting 2 the World

If you're having trouble writing your RFP, or would like feedback on it, please feel free to contact me at david@confluentforms.com or (413) 303-9612 ...Tags: I believe strongly in Requests for Proposals (RFPs) as a tool for companies to find the best products and services at competitive prices, but also as an evaluation method for finding that elusive "best fit". However, too often the RFP process is run by people who have never experienced the process before, either from the issuer or vendor side, and essentially don't know what to say or what to ask.

As previously noted here and elsewhere, making pitches both personal and relevant is the first step to getting a blogger to write about you. What really motivates bloggers to write about whatever it is they write about? The vast majority of bloggers don't want to ruin their credibility by accepting money to write positive reviews. Getting blog coverage for your product or service is now just as (if not more) important than getting written about in traditional media. Blogs are now mainstream, as almost 80% of Internet users report having read a blog within the last