Everything Technology Marketing

DECEMBER 13, 2009

Here is an excellent article from The Bloom Group on how to write truly compelling white papers that create excitement in the marketplace. Making white papers more compelling isn't a mystery, but it does require a methodical approach: [link]

Paper 100

Paper 100

Everything Technology Marketing

FEBRUARY 21, 2010

Great white papers are not so because the writing is great – they are great because the core ideas are.) As you might remember, the first article in the "Reengineering the White Paper" series by The Bloom Group was about how to develop compelling content.

Paper 100

Paper Tactics Ad Building Social Media 100

Everything Technology Marketing

OCTOBER 14, 2009

As with all my blogs, this is not a one-way blog where I write about my thoughts on tech marketing. Topics will include go-to-market planning, branding, lead generation, campaign management, competitive analysis, marketing tactics, social media and more. Sure there are already tons of blogs on marketing but few with a B2B technology focus.

Planning 100

Planning Marketing Management Analysis Social Media 100

Everything Technology Marketing

JANUARY 27, 2011

Stelzner ) | Product Strategy for High Technology Companies (Michael McGrath) | The Leaky Funnel (Hugh Macfarlane) | Word of Mouth Marketing (Andy Sernovitz) | Influencer Marketing (Brown and Hayes) | The Chasm Companion (Geoffrey A.

Word of Mouth 100

Word of Mouth Emarketing Cross-Selling Funnel Advertising 100

Everything Technology Marketing

NOVEMBER 11, 2013

You might write an ongoing blog about news around small business taxes, along with longer free guides or ebooks on topics like deducting a home office. Educate me with new ideas or perspectives Producing educational content for your audiences pulls a lot of marketing weight -- and it contributes to sales, too.

Work Management 100

Work Management Marketing Management Cross-Selling Case Studies 100