DiscoverOrg

FEBRUARY 13, 2019

Messaging is most effective when you are granular about segmentation and can write copy that is hyper-targeted. Read it: The Ideal Customer Profile: Why “Fit” Data is so Important. Developing a targeted message at scale. Personalized messaging touches both Sales and Marketing sides of the house.

Ideal Customer Profiles 205

Ideal Customer Profiles Enterprise Management Top of Funnel Work Management 205

DiscoverOrg

OCTOBER 10, 2018

So go back to your notes, write down some bullet points. At this point, you already done a great discovery call, so you have a lot of information about this company: How you’re going to be able to help them, and what’s important to them. Make sure that they know that.

B2B Sales 205

B2B Sales API Tips Conversion 205

DiscoverOrg

JUNE 1, 2015

A 4 Paragraph Email on Why Not to Write a 4 Paragraph Email. I wanted to write you concerning the topic of the oh-so-prevalent-but-not-so-popular 4-paragraph email and why constructing such lengthy emails is not a best practice for sales prospecting. Dear Long Copy Emailer, I hope you are doing well. Have a great day!

SMS 120

SMS Amazon Sales Cycle Practices 120

DiscoverOrg

FEBRUARY 1, 2017

Today I want to talk about a framework you can use for writing good prospecting emails, that spread over a series or cadence of emails, aka an email drip – can get you 30%+ response rates. The takeaway is pretty clear when it comes to writing: less is more. What Makes a Good Prospecting Email. Watch the Video.

Response Rate 120

Response Rate Video Marketing Salesforce.com Marketing Prospects 120

DiscoverOrg

MARCH 13, 2017

I also review almost as many that my own team writes, and I’ll quickly cut through the fluff. Instead, focus on educating me, connect me to others with similar challenges, and help me demonstrate value to the CEO and the Board. I get close to 75 prospecting emails and cold calls EVERY day.

CMO 184

CMO Enterprise Management Work Management Marketing Management 184

DiscoverOrg

MAY 30, 2017

Whether you’re in sales or marketing, you can apply it to an email that you’re writing or website copy or maybe it’s a pitch that you’ve been working on with your prospects or your customers. Go back and practice it again and again, and as you do that, it will become more natural to just speak this way.

Lead Scoring 168

Lead Scoring Lead Ranking Video Marketing Work Management 168

DiscoverOrg

AUGUST 23, 2018

When you start to write a comment and then say No, I just can’t … that’s when you take a break.”. Building connections and trust in an online community takes time – no way around it. Know when to unplug. When you start eye-rolling on LinkedIn,” Madden says, “you need to take a break. Work in progress by Kenny Madden.

Social Media 197

Social Media Social Networks B2B Sales Linkedin 197

DiscoverOrg

AUGUST 23, 2018

When you start to write a comment and then say No, I just can’t … that’s when you take a break.”. Building connections and trust in an online community takes time – no way around it. Know when to unplug. When you start eye-rolling on LinkedIn,” Madden says, “you need to take a break. Work in progress by Kenny Madden.

Social Media 120

Social Media Social Networks B2B Sales Linkedin 120

DiscoverOrg

NOVEMBER 29, 2016

Someone once said – Mark Twain is often miscredited with this – “I didn’t have time to write you a short letter, so I wrote you a long one instead.” Seriously, be short. Take the time to be compelling, but be short. Finally, be short, but be persistent.

Lead Ranking 120

Lead Ranking Lead Scoring Trigger Marketing Marketing Prospects 120

DiscoverOrg

MARCH 28, 2019

I turn to her and say, “I think I should start doing more press and write about my story.”. It’s a Friday night, February, 2019, and I’m in the back of an Uber with my wife on the way to dinner in Boston. Yeah, of course you should,” she says, “but don’t you hate that stuff?”.

Fulfillment 51

Fulfillment Class Zoominfo Thought Leadership 51

DiscoverOrg

MAY 30, 2018

Write several blogs that speak directly to your target buyers’ needs. So start with a simple case study and testimonial from one of your lookalike customers, highlighting why your product created value for them and be specific about the characteristics that make them similar to your target buyer: Publish a case study on your website.

Ad Building 270

Ad Building Peer-to-peer Demand Generation Agencies Startups 270

DiscoverOrg

SEPTEMBER 30, 2016

It’s so complicated that we felt it was necessary to write an entire eBook on the subject. While we may want to point fingers or fix the problem immediately, the first step is understanding the problem. How and why has email deliverability changed? That’s a complicated question.

Deliverability 120

Deliverability Validation Domain Blast Campaigns 120