Digital B2B Marketing

NOVEMBER 3, 2011

Thanks to Susie Parker ( @susie_parker ) for encouraging me to write this post earlier this week. This is potentially a big change, and watching this unfold may be a very interesting case study of how a product moves from a niche position to mainstream. Update: Susie posted Why Triberr Needs to Carpe Diem with some great thoughts on Triberr.

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Digital B2B Marketing

JANUARY 5, 2012

Mark isn’t going to write 500 posts this year and publish three books (or at least I hope not!). The opportunity for marketers is to enable less, in the face of the crushing volume of more. If you haven’t already, go read Mark’s post. I love the thought, but it isn’t that simple.

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Digital B2B Marketing

JUNE 14, 2011

I write about and share content about B2B marketing, online advertising, content marketing and social media. &# With Switchboard, you see not only how many clicks you have on your content, you also see the firmagraphics, or business profile, of the audience that clicks on the links you share.

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Digital B2B Marketing

DECEMBER 2, 2013

If I wasn’t writing this article, I wouldn’t have bothered. The landing page didn’t have a phone number. To find a contact form I had to search through tiny footer links. Then it was another click to find a phone number! The B2B Lead Generation Series.

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Digital B2B Marketing

JANUARY 19, 2012

It pains me to write this realizing I still do not have a +1 button anywhere on this blog. Your Turn Does your Google+ strategy consider the role your employees play in the visibility of your company? Share your approach or opinion in the comments below or with me on Twitter ( @wittlake ) or Google+.

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Digital B2B Marketing

MAY 9, 2013

As senior VP of research and thought leadership for ITSMA, I research, write about and consult on the latest trends in B2B marketing. Accounts @ Velocity Partners. Oh, and an ex-pat Yank. Running full tilt for the goal-line. Julie Schwartz @julieitsma. Sam Melnick @SamMelnick.

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Digital B2B Marketing

JUNE 18, 2013

If you are looking to present your perspective and incorporate your unique value proposition, you can outsource writing or production activity but the briefing and integration requirements are still significant. Outsourcing content is always a shortcut (with cost) option, but what are you looking to accomplish with your content?

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Digital B2B Marketing

MARCH 4, 2014

As I write this, the top post today on LinkedIn is How to Get a Job — No Matter What! Like on any other social media property, the audience’s voice is nearly as loud as yours. They won’t like your disguised self-promotional content and they will let you know.

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Digital B2B Marketing

FEBRUARY 27, 2013

Write provocative and well researched perspectives on the following topics: Best practices or insider tips for each of 10 priorities for your audience (10 articles). Create content: Keep writing or creating new content every week, or you will run out of content! Create Short Form Content. Monthly Activities.

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Digital B2B Marketing

MARCH 21, 2011

You’ve inspired me to write a follow-up post this week! Share this Post: LinkedIn Share Email Share Digg Reddit Print Filed under Content Tagged with Alignment , Product , Sales , Thought Leadership Like Be the first to like this post. Chris Reply Eric Wittlake says: March 26, 2011 at 9:04 am Thanks Chris!

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Digital B2B Marketing

JANUARY 10, 2013

Everyone can write a crappy article or create a boring talking-head video (and nearly everyone does). (Yes, they are still around, but I’m trying to forget about them). It took 2 seconds to get the point even before a cup of coffee. Compared to text, visual content is brief. It is a real craft.

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Digital B2B Marketing

JULY 9, 2013

Write a Catchy Title. This 7 point formula delivers content that earns page views and social proof, likely vaulting it to the top of search results for every single term you care about. Yep, more sarcasm. Something vaguely related to your topic is good, something valuable to your audience and using your target keywords is even better.

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Digital B2B Marketing

JANUARY 6, 2015

Ok, I said I would spare you all but one New Year’s resolution, so here it is: write more, particularly here on this blog, than I did in 2014. This experience, not a communication program, is what will drive advocacy (ok, that’s a bonus #6). And One Resolution.

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Digital B2B Marketing

APRIL 18, 2011

The only flaw: it should have been writing to the entire marketing industry. Just because everything can be measured doesn’t mean its value is fully measured. Amber Naslund wrote an elegant open letter to the social business industry last week. We ask that every individual activity drive a measured, discrete, ROI.

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Digital B2B Marketing

SEPTEMBER 19, 2011

I do not know if I have accomplished it, but writing is easier than it was seven months ago. If I can write content that has created dialogue and helped to forge relationships, you can too. My objectives when I started this blog included a personal one: become a better writer. Content is one of the biggest challenges in B2B marketing.

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