Avitage

APRIL 7, 2016

I was influenced by the writing of British cybernetician Stafford Beer who wrote: “The question that asks, ‘given my my business, how should I use the microprocessor?’ ’ is fundamentally the wrong question.

Process 120

Process Content Customer Surveys ROI 120

Avitage

OCTOBER 17, 2012

It’s one thing to ask domain experts or writers to write short form blogs, and maybe try to find a relevant supporting image for a post. And a poor blog that takes someone a couple of hours to write, and few people read, has a relatively minimal impact on the business. But video content is becoming part of this shift.

Content 120

Content User-Generated Content Webinar Metrics Domain 120

Avitage

JULY 6, 2012

What often happens is writers write about what is new and interesting to them even though it is foundational content well known by the audience. Meanwhile, subject matter experts become frustrated and either continue to focus on educating writers, try to write a story themselves, or find a way not to participate.

Education 120

Education Demand Resources Optimization 120

Avitage

NOVEMBER 22, 2015

Despite a breezy writing style, there are many dense sections. The CEB book Challenger Customer, released in September 2015, will continue to garner support for its many insights. They provide important considerations for all B2B marketing and selling professionals, especially sales executives.

B2B Sales 120

B2B Sales B2B Marketing Education Paid Search Agency 120

Avitage

SEPTEMBER 14, 2012

All you have to do is write a check. The message has been the same for more than two decades. It is easy to buy technology. Getting the technology to deliver results depends on the strategy, the vision of how a new process will be enabled, and an understanding of the skills required.

Buy 120

Buy Video Marketing Process Content 120

Avitage

JANUARY 11, 2015

After you listen to this 35 second recorded message (slightly edited to remove identifying marks) — and before you read on — take a moment to write your impressions of the message, and what you would do differently. This is the follow up message that was left on my voicemail. Now let’s compare.

Lead Nurturing 120

Lead Nurturing Paid Search Agency Impressions Intent 120

Avitage

OCTOBER 30, 2014

” Traditional vs Publishing Process Marketers think in terms of creating — writing — content. .” But the conclusion in the very next sentence may not be the best way to address the problem: “In other words, content creation must be part of everyone’s job.”

Multi-Channel 120

Multi-Channel Content Opinions Education 120

Avitage

MARCH 12, 2014

Common Definitions of Words Are Essential Perhaps more importantly, it makes conversations about “content” confusing and fosters misalignment between communicators. ” What does he mean by “content?

Content 120

Content Differentiation Content Marketing Buy 120

Avitage

SEPTEMBER 14, 2012

All you have to do is write a check. The message has been the same for more than two decades. It is easy to buy technology. Getting the technology to deliver results depends on the strategy, the vision of how a new process will be enabled, and an understanding of the skills required.

Buy 120

Buy Video Marketing Paid Search Agency Demand 120

Avitage

SEPTEMBER 14, 2012

All you have to do is write a check. The message has been the same for more than two decades. It is easy to buy technology. Getting the technology to deliver results depends on the strategy, the vision of how a new process will be enabled, and an understanding of the skills required.

Buy 120

Buy Video Marketing Paid Search Agency Demand 120

Avitage

MARCH 7, 2012

In addition to “prepare to fight the status quo” I would recommend reading Sharon Drew Morgen’s writing on Buying Facilitation(TM). In this category I would place tips #3, 4, 5, 7, 8, 9, 10, and 11. Her trademarked process focuses on the internal issues the customer must resolve to make a buying decision with ANY vendor.

Vendors 120

Vendors Custom Publishing Tips Efficiency 120

Avitage

MARCH 13, 2014

Consider your options for content, to: Entertain Capture attention Generate interest Educate or inform (nurture for leads) Demonstrate or prove Explain or brief Train Now, think about the contentS, approach, tone, writing and design factors, and how they must change depending on purpose.

Design 120

Design Content Education User-Generated Content 120