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Best of 2007: Web 2.0 Sites

WebMarketCentral

Socialtext An enterprise wiki tool that enables workgroups or organizations to create secure, group-editable websites; instead of sending emails and attachments, Socialtext customers use private web pages to work together. Ning Marketing 2.0 Like KickApps, Ning is a social networking platform. The Marketing 2.0 net, complete Web 2.0

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Don't They Know Who You Are? Why Reputation Management is Critical

WebMarketCentral

He shows up on the first page alright, but several of the links are to dot-com-meltdown era news articles about a company he worked with that had some of the typical problems of tech companies at the time (collapsing stock price, low on cash, disgruntled shareholders etc.). Another executive acquaintance has things a bit worse.

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ZoomInfo, Chris Abraham and Me - A Social Media Case Study

WebMarketCentral

Sure, almost every business on the planet is now using social media in some manner, but do you ever wonder if it really works? The syndicated piece caught the attention of the marketing folks at ZoomInfo. ZoomInfo is a highly-regarded online directory of people and companies used by recruiters, sales pros and direct marketers.

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Getting More Out of Each Click with "Post-Click Marketing"

WebMarketCentral

the LEADSExplorer staff is sophisticated about website lead capture technologies and practices, and easy to work with for both U.S. Based in the U.K., and European countries. LeadLander is one of the most mature providers of what they term "real-time customer intelligence."