Tony Zambito

FEBRUARY 27, 2022

Sometimes these attempts or methods work and sometimes they do not. As of this writing, Ukraine and its capital of Kyiv have not fallen or capitulated. As I have written about on several occasions, uncertainty has always been a part of the business world. To that of accounting for a high degree of uncertainty when making decisions.

Thought Leadership 209

Thought Leadership Forecasting Rules Intent 209

Tony Zambito

APRIL 14, 2010

  My partner Angela Quail and I worked with courageous companies who were early adopters of buyer personas after Goal Centric launched the buyer persona methodology in 2002.    It doesn’t work that way.  Here is what is bugging me though of late. 

Buyer Personas 100

Buyer Personas Rules Ideal Customer Profiles Social Media 100

Tony Zambito

APRIL 24, 2010

I have been evolving the buyer persona development process as well as have been writing about buyer personas for the last eight years now.  In light of these evolving and emerging trends, I along with Angela Quail and those associated with Goal Centric will be examining the Digital Buyer Persona in our work going forward. 

Buyer Personas 100

Buyer Personas Eloqua Social Media Lead Ranking 100

Tony Zambito

MAY 11, 2011

  New intra-social technologies and collaboration platforms are rewriting the rules of how divisions, departments, teams, and personnel work through complex purchasing and procurement.    A B2B organization that I worked with recently was involved in high-tech solutions for data centers. 

Buyer Personas 100

Buyer Personas Segmentation Buy Work Management 100

Tony Zambito

JANUARY 5, 2010

  The term and concept has grown through actual work on the part of leading edge organizations and some terrific writing as well as teaching on the topic of buyer personas. .   Before a focus on the origin of the term and concept, it is important to grapple with how we have reached this point.

Buyer Personas 100

Buyer Personas Work Management Forrester Marketing Management 100

Tony Zambito

JANUARY 7, 2010

  Here is one basic tenet, one of several I hope to write about in a series on Buyer Persona 2.0 , that we have learned firsthand through working with Fortune 100 clients since 2002: Buyer Insight. .   What does this brew look like and what misconceptions need to be dispelled?

Buyer Personas 100

Buyer Personas Lead Ranking User-Generated Content Barriers 100

Tony Zambito

DECEMBER 19, 2010

  This is not going to plain work anymore!  write a comment…….write write a prediction.and please refrain from selling your product and more importantly.from MBA-itis. Let's   They all got it: the content was all about their product and them and nothing about the buyer. 

Top of Funnel 100

Top of Funnel Trends Conversion Buyer Personas 100