Remove work writing

Paul Gillin

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Bidding Fond Farewell to BtoB Magazine

Paul Gillin

I have worked with BtoB for nearly seven years, publishing about 120 columns and articles during that time. The staff has always been a joy to work with, and BtoB has played a critical role in my own education about the transformation of media. ” I’m still writing it more than six years later.

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How to Read and Summarize a 20-Page Research Report in 20 Minutes

Paul Gillin

You were just handed a 20-page research report with the assignment to write a headline and four-paragraph summary that will entice your target audience of business and IT executives to read it. The key is to let the authors of the document do most of the work. Outsource the Work. How to content marketing summarizing writing'

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My New Book, ‘Attack of the Customers,’ is now available

Paul Gillin

Several of the case studies in New Influencers involved customer attacks in the days when blogs were about all people had to work with. One thing I discovered in writing the book is that mainstream media attention is essential to helping a cause go viral.

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Tips For Making That “Networking” Meeting More Fruitful

Paul Gillin

The strategy paid off for me when I was assigned to write a profile of Paul McPherson, then the president of McGraw-Hill Publishing, for an alumni magazine. This is why the interview format works so well. It's even better if you can tell the person how you're putting their advice to work. Ask questions. What advice do you have?

Tips 50
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15 Tips for Getting the Most From LinkedIn Groups

Paul Gillin

Corporate speak doesn’t work in social channels because you communicate there as a person, not as an institution. Write like you talk. For example, instead of writing a headline like “Can anyone recommend a useful eBook on cloud computing? Use Active Voice. Why “facilitate the implementation of” when you can just “do?”

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Mail Bag

Paul Gillin

It appears you two live or work near each other. No idea how you managed to write this text.it’d take me weeks. I actually write all my text using a computer. I found it was a lot faster than hand-lettering, and it works great with a blog, too. and bring you lunch again. By the way, do you know Darin Hookano?

RSS 50
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Got a Cause? Pen a Poem. Win 10 Grand.

Paul Gillin

Here’s how it works: Submit an original poem that reflects the work and/or mission of your nonprofit organization. Just about anyone can write it, but it’s got to be original. You only have four weeks to compose your masterpiece, but that’s enough time for a four- to eight-line poem, right? They’re Googling to be sure.

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