KoMarketing Associates

JANUARY 21, 2016

If you’re in the business of regularly writing content on behalf of clients or for your company, you’ve likely gotten your process down to a science. Let’s face it: Effective content writing isn’t all organization and outlines, which is to say there is an art to the science. Let’s have a look: Before You Start Writing.

SEO 120

SEO Spending Conference Paid Search Agency 120

KoMarketing Associates

JULY 18, 2017

In this post, we will cover the following the following five points for writing SEO content that sticks : Identify a Keyphrase Target or Theme. Write, Optimize, and Promote. Writing SEO content effectively cannot be attained without focusing on a theme and a specific keyword or keyword phrase. Write, Optimize, and Promote.

SEO 141

SEO Long Tail Marketing SERP Content 141

KoMarketing Associates

APRIL 2, 2019

In general, B2B decision makers are looking for content about new trends, industry analysis, and key statistics they can use in their work. Aside from the potential massive reach, here at Quora, we’ve worked very hard over the years to really build a platform and a system that is optimal for readers, writers, and seekers of information.

Thought Leadership 122

Thought Leadership B2B Thought Leadership Work Management Marketing Management 122

KoMarketing Associates

JANUARY 28, 2016

Yet, as I watched it this past weekend, it dawned on me that Mean Girls actually taught me a lot about how not to approach many aspects of life, especially when it comes to writing blogs. I don’t mean writing blogs in pink text on Wednesdays. When approaching blog writing, this type of strategy (or lack of) doesn’t work.

Trends 120

Trends Traffic B2B Marketing Keywords 120

KoMarketing Associates

OCTOBER 29, 2015

What I mean by that is this: If you feel your writing has gotten stale or you’re stuck reinventing the wheel, it’s always a good idea to go back, take a look at what’s working (and what isn’t), and make a fresh start. Let’s take a look at 5 writing hacks and explore how they can resuscitate your content marketing initiatives – CLEAR!

Peer-to-peer 120

Peer-to-peer Content Marketing Content Marketing & Strategy 120

KoMarketing Associates

DECEMBER 27, 2016

We’re fortunate to work in an industry where so many contribute and provide perspective related to new opportunities and challenges faced. When Mike King writes a post, I read it. One of the primary challenges with being a content marketer is constantly coming up with new and different blog post topics to write about.

Adwords 152

Adwords SERP Work Management Paid Search Agency 152

KoMarketing Associates

JULY 2, 2020

Among the companies KoMarketing works with, most B2B marketers do use LinkedIn ads, though they may not use them extensively. These examples of B2B social media ads and the principles behind why they work can improve your return on ad spend significantly. Yes – and it works. Does it work? And yet, it’s still working.

Social Media 290

Social Media Paid Search Agency Advertisements Advertising 290

KoMarketing Associates

AUGUST 6, 2015

From technical challenges to writing requirements to communication and project management, an SEO needs to have a variety of skill sets. Start Writing. Then Write Some More. Writing is valuable for so many reasons. On top of simply communicating well, writing has some solid learning benefits. Create your own site.

SEO 120

SEO CMS Development Tips Case Studies 120

KoMarketing Associates

NOVEMBER 7, 2019

That said, more marketers should put the strategy in writing. A verbal strategy is a starting point, but having it in writing as a living, breathing document keeps the team focused on the content marketing priorities their company has set. Why do you think this is the case? This finding has inched up slowly over the last three years.

B2B Marketing 121

B2B Marketing Marketing & Strategy Marketing Strategy Work Management 121

KoMarketing Associates

APRIL 22, 2020

What works for one company might not work for another and if we are being honest, what worked for one company last year might not be what works for that same company this year. Let her jump in there and work on building that template. That post you are writing — it might take three months to gain traction.

Budget Programs 156

Budget Programs Optimization Paid Search Agency B2B Marketing 156

KoMarketing Associates

NOVEMBER 30, 2017

Are there webinars or presentations in the works? If only these steps worked as easily to implement as they are to write down! But writing them down and putting a documented plan in place may actually end up becoming the key step to success. offline) marketing endeavors. Final Thoughts.

Link Building 169

Link Building Planning SEO Ad Building 169

KoMarketing Associates

OCTOBER 21, 2020

When writing your ad copy and messaging, consider where your target is in the buying journey. For example, if you or your client needs work emails in order to consider a lead qualified, specifically ask for work emails rather than personal. This will keep your ads fresh and your audience engaged.

Linkedin 221

Linkedin Sales Qualified Leads Lead Scoring Lead Ranking 221

KoMarketing Associates

FEBRUARY 19, 2015

During my extended stay at my mom’s, my daughter ran in circles around the house (cabin fever, M&M’s, and new maracas from grandma make for a powerful combo) while I tried to work in the other room. Here are 5 super simple ways to do that: Know Your Readers’ Industries So You Can Write with Authority. But guess what?

Ideal Customer Profiles 120

Ideal Customer Profiles Buyer Personas B2B Marketing Planning 120

KoMarketing Associates

APRIL 2, 2015

Don’t know what to write about when it comes to your B2B website’s blog? Once you’ve found something interesting to cover, writing an original piece of content about it. It doesn’t have to be long—most news pieces work best if they get straight to the point, don’t bury the lead (lede), and have an insightful title.

Traffic 120

Traffic B2B Case Studies Case Study 120

KoMarketing Associates

NOVEMBER 17, 2016

As Andy outlined, you need to write about the topic, not just the keyword. During the webinar, Andy outlined three key ways to get your content ready for the wave of the future: Be very deliberate about your sentence structure and include complete questions in your content writing. Use long, specific phrases in your titles and headers.

SEO 120

SEO B2B Marketing Content Marketing Tips 120

KoMarketing Associates

DECEMBER 27, 2016

We’re fortunate to work in an industry where so many contribute and provide perspective related to new opportunities and challenges faced. When Mike King writes a post, I read it. One of the primary challenges with being a content marketer is constantly coming up with new and different blog post topics to write about.

Adwords 120

Adwords SERP Work Management Paid Search Agency 120

KoMarketing Associates

JULY 16, 2015

Once upon a time I found myself sitting in a college dorm room writing poetry (about cats, mostly) and analytical essays on Shakespeare and Chaucer and Dickens and Austen. and here I am still writing, but on different subject matter entirely: manufacturing, digital marketing, technology, healthcare, etc. Content Interviews.

Content 120

Content Marketing Analytics Tools PR Analytics 120

KoMarketing Associates

AUGUST 16, 2018

Writing Responsive Ad Copy. While any paid search expert has experience in writing copy, Responsive Search Ads provides an additional challenge that is not present when creating normal ads. Since all data is lumped into one, finding out what combinations work the best is impossible right now.

Ads 157

Ads Google Effectiveness Advertisements 157

KoMarketing Associates

MAY 14, 2015

In addition to defining objectives and success metrics, simple concerns on how to actually write an effective blog post arise as well. This post provides a quick outline of 12 tips and best practices we would recommend when writing better blog posts. Write Strong Post Titles. Organize Your Writing. Clarity is the Key.

Tips 120

Tips Paid Search Agency Traffic Resources 120

KoMarketing Associates

MARCH 9, 2015

It brings up anxiety and visions of rogue freelancers writing content you can never use or blog posts that don’t fit your brand’s voice or style at all. This is the number one reason why working with an external partner is a good idea for companies. Training, finding the right talent, measurement, were all areas of concern as well.

Advertising Agencies 120

Advertising Agencies Paid Search Agency Budget Programs B2B Marketing 120

KoMarketing Associates

DECEMBER 22, 2016

This past year, I’ve had the opportunity to work on a number of content advisory programs, where our team is making recommendations for our clients’ content marketing teams – and then they execute. Before you ever begin with your content development plan, you’ve got to have an idea of what you’re working with already. Analysis Phase.

Content Marketing 120

Content Marketing Planning Marketing Analytics Tools Content 120

KoMarketing Associates

APRIL 15, 2014

During the first semester of my creative writing degree, I slogged through what everyone in my graduate program referred to as “creative annotations,” which was just a fancier way of saying that you’d read a novel and written a response to demonstrate you had a basic understanding of what it was about. To me, it felt a lot like busy work.

Content Marketing 120

Content Marketing Content Search Engine Marketing Marketing & Strategy 120

KoMarketing Associates

NOVEMBER 1, 2018

There are a number of things that might be preventing them from putting it down in writing: their organization may be in flux, they may fear that putting it in writing would prevent them from being as agile with their strategy as they would like (although that doesn’t have to be the case at all).

B2B Marketing 123

B2B Marketing Top of Funnel Content Marketing B2B 123

KoMarketing Associates

APRIL 2, 2013

It can strike at any time, whether you’ve just fired off your most impressive work to-date and you’re ready to tackle the next assignment or you’ve been struggling to find the words for your last few pieces of writing. If that’s the case, think of the blog post or article you’re writing as just a list of questions to start.

Content Marketing 120

Content Marketing Content Storytelling Paper 120

KoMarketing Associates

JULY 9, 2015

This is something we are working to get better at but make sure everyone benefits from conference attendance. It’s easy to send one or two people, have them write a blog post about the show, and then forget all about it. Note: It’s also a good way to get individuals who normally may not work together much, working together.

Training 120

Training SEO PPC Conference 120

KoMarketing Associates

FEBRUARY 11, 2016

Because the average working professional gets about 122 business emails per day according to Radicati , your email messaging must be on point. Below are some strategies for creating client email newsletters, including when each approach can work best in a specific industry: Share Your Own Content. Be an Industry Resource.

Newsletter 120

Newsletter Marketing Mix B2B Marketing Curation 120

KoMarketing Associates

MAY 21, 2019

I also noted the following: Your content must have a goal and if your goal is to be found in search results, then how you write that content and choose keywords must be in line with what the search results are showing. Write for the Funnel. Especially after pouring hours and hours into research and writing. How do I know?

Top of Funnel 141

Top of Funnel Tactics SEO Long Tail Marketing 141

KoMarketing Associates

MAY 17, 2016

With these two factors carrying so much weight in today’s world of SEO, our content marketing team has been working closely with many of our clients to develop in-depth guest blogging strategies. With a little hard work and a process in place, achieving all of these benefits are possible but there are five steps in the process.

Lead Scoring 131

Lead Scoring Lead Ranking Domain Guidelines 131

KoMarketing Associates

OCTOBER 17, 2017

Outline, Write, and Edit. Now that you have a topic and title in place, it’s time to start the writing process. As you and your team execute the writing of the content, it’s important to be professional and go into as much detail as is needed to fully provide a solution to their pain points. Final Thoughts.

Paper 120

Paper Promotion B2B Marketing Top of Funnel 120

KoMarketing Associates

JUNE 27, 2017

Why it Works: Innovation. When you do a lot of things, it can be hard to explain what all of those things are and how they work together. In addition, technical solutions can be pretty hard to write about. Showing users how solutions work vs writing about can simplify that process. Why It Works: Facebook.

Paid Search Agency 120

Paid Search Agency B2B Marketing Video Marketing Companies 120

KoMarketing Associates

DECEMBER 11, 2014

As all successful content marketers (and their family and friends) know, successful writing (and marketing) extends well-beyond regular office hours, leaving them with content on their minds at nearly all times of the day. Why it’s a great gift : Anyone who’s held to strict writing deadlines can relate to this shirt.

Content Marketing 120

Content Marketing Content Marketing & Strategy Paper 120

KoMarketing Associates

SEPTEMBER 11, 2014

As a content marketer, I often times have to switch my brain from news writing (journalism) to blogging, and vice versa. For those that don’t write news or blog posts (or both) on a daily or weekly basis, the fine line that separates these two writing processes can easily become blurred. Image credit: www.nextnature.net ).

Blogger 120

Blogger Guidelines Copywriting Buzz 120

KoMarketing Associates

OCTOBER 9, 2018

This idea behind the book is that you (or your team) are able to accomplish an entire year’s worth of work broken down into just 12 weeks, or one quarter. No matter the case, be sure to use the same metrics every year or regular reporting period so you can properly evaluate what is working and what isn’t. Competitor Research Tools.

Planning 123

Planning Budget Programs Marketing Plans B2B Marketing 123

KoMarketing Associates

MAY 12, 2016

However, I’d argue that content marketing can work for any business; you just have to go through a process to figure out what angle you can use to leverage your most interesting characteristics. Take advantage of the special bond your employees have and what makes them happy to work at your office. The world needs to know!

B2B Marketing 120

B2B Marketing Content Marketing B2B Thought Leadership B2B 120

KoMarketing Associates

MARCH 21, 2017

After the plan is put into place, it’s time for you to do some investigative work. For example, if you’re working with a lawn equipment company, you might want to focus on snow removal topics in the winter and gardening in the spring. to identify what’s working and what isn’t. Content marketing is more than just writing.

Content Marketing 120

Content Marketing Planning Marketing Analytics Tools Work Management 120

KoMarketing Associates

DECEMBER 19, 2017

Working closely with our clients, we were able to overcome a number of common content marketing challenges on our way to improved website performance. How we assisted our clients : We work with our clients in a number of different ways, ranging from content consultation (optimization of posts, topic development, etc.)

B2B Marketing 177

B2B Marketing Content Marketing Lead Scoring Lead Ranking 177

KoMarketing Associates

MARCH 12, 2019

We wouldn’t recommend that, but if you already had a list of keywords and you already had landing pages, you could write a few ads quickly, set up campaign tracking and launch the campaign in one work day. Once you’ve got established rankings, your competitors will have to work pretty hard to catch up to your search result listings.

PPC 205

PPC Sales Qualified Leads Lead Scoring Lead Ranking 205