Digital B2B Marketing

OCTOBER 31, 2012

Write an article about how social media is killing advertising! It worked 20 years ago (maybe when you were still one of the one-in-five living marketers), that doesn’t mean it will work now. What, it’s changing? Quick, call it dead! Advertising is Dead. SEO is Dead. Television is Dead. Magazines are Dead.

Advertising Agencies 100

Advertising Agencies Paid Search Agency Television marketing Social Media 100

Digital B2B Marketing

SEPTEMBER 1, 2011

As Jessica Northey wrote recently, Don’t Should On Yourself and instead, find what works for you. Is it because it is great writing or photography? I work with B2B clients on media and integrated marketing programs. The rules are at best guidelines, and nobody is requiring you to share mediocre content.

Social Media 100

Social Media Media Content Rules 100

Digital B2B Marketing

JANUARY 26, 2012

Attention that today is focused on our priorities at work and at home. I’m a heavy mobile content consumer (when I’m not writing a post on my phone, like I am right now). Content that offers us something beyond your brand and message. However, content is merely the vehicle. The future of marketing is about attention.

Content Marketing 100

Content Marketing Planning Webcast Lock-In 100

Digital B2B Marketing

OCTOBER 18, 2012

Until you know who you are targeting, you cannot identify the publications, sites or ad networks you should be working with. I was first introduced to this feature and intended to write about it well before they became a client. B2B advertising begins with the target audience. Disclosure: Demandbase is a Babcock & Jenkins client.

Demand Generation 100

Demand Generation DemandBase Advertisements Advertising 100

Digital B2B Marketing

JUNE 14, 2011

I write about and share content about B2B marketing, online advertising, content marketing and social media. 38% work in the marketing and advertising industry. I work with B2B clients on media and integrated marketing programs. 40% of clicks are from micro companies. Given my personal target audience, that is encouraging.

Social Media 100

Social Media Media Curation Ideal Customer Profiles 100

Digital B2B Marketing

NOVEMBER 3, 2011

Passionate supporters are not passionate about this change , Dan and Dino will need to do more of the work this time. Thanks to Susie Parker ( @susie_parker ) for encouraging me to write this post earlier this week. Dan and Dino can use their privileged position as Triberr founders to help distribute their story through Triberr.

Twitter 100

Twitter Work Management CAN-SPAM Paid Search Agency 100

Digital B2B Marketing

JANUARY 19, 2012

How “Google, Plus Your World” Works: A Brief Summary Google, Plus Your World adds search results from your circles to Google’s traditional search results. It pains me to write this realizing I still do not have a +1 button anywhere on this blog. The problem is, Google+ Brand Pages are not the ticket to SEO success.

Google 100

Google SEO Brand Identity Branding 100