Customer Experience Matrix

AUGUST 20, 2017

One caveat is there’s no user interface to manage this sort of processing: users basically write scripts and query statements. Treasure Data is working on a user interface to make this easier and to support complex workflows.

Ideal Customer Profiles 136

Ideal Customer Profiles Work Management Marketing Management Case Studies 136

Customer Experience Matrix

OCTOBER 29, 2015

Openprise works by connecting data sources, which are typically lists but sometimes API feeds, to “pipelines” that contain a sequence of if/then rules. Openprise already has special features to standardize job titles and roles and is working on company name clean up. Parsing can scan a text block for keywords and extract them.

Work Management 120

Work Management Marketing Management Marketing Automation Services Lead Ranking 120

Customer Experience Matrix

JUNE 2, 2016

This is still pretty impressive but it puts most of the work back on the user to figure out those triggers. I'll try to find time for that and to write a real review. So, the smart campaigns aren't really figuring out the best message to send; they are applying static rules to pick the messages. Note: I haven't spoken with Intercom.

Campaigns 120

Campaigns Marketing Automation Services Trigger Marketing Work Management 120

Customer Experience Matrix

FEBRUARY 2, 2017

By then, the managers had already started work on a next-generation platform designed to handle both traditional and online data, using relational databases for one and a NoSQL system (in this case, Hadoop) for the other. This means an implementation can move to different platforms without losing most of the work.

Work Management 120

Work Management Marketing Management Ideal Customer Profiles Outgrow 120

Customer Experience Matrix

MAY 14, 2014

Now I’m going to feel guilty if I don’t cover the topic more fully – even though there are other, easier topics that I had meant to write about first. The role of the platform is to manage a central customer database so that all the apps work from a common core of information. Some sort of self-generating wiki might work.

Rules 120

Rules Work Management Marketing Management API 120

Customer Experience Matrix

JANUARY 3, 2017

Boxever says some of its clients write their own rules and others rely on Boxever staff to write them. The company rarely works with clients having less than $100 million annual revenue. The scripting interface does provide some assistance such as dropdown lists of available operators, segments, and code snippets.

Ideal Customer Profiles 0

Ideal Customer Profiles Paid Search Agency Classified Ads Rules 0

Customer Experience Matrix

JUNE 2, 2015

It’s just over two years since I started writing about Customer Data Platforms. Blueshift says can be operational in as one day (if data is loaded through an existing Web page tag or push-button integration with Segment ) or under two weeks if some work is required. The main limit is that it works only with known individuals (i.e.,

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Multi-Channel SMS 120

Customer Experience Matrix

FEBRUARY 2, 2016

Most of the work in any marketing analytics project is integrating data from multiple systems. There is no capability, for example, to write the assembled data back to source systems for their own use. Claritix carries this insight to one logical conclusion by offering a system that does data assembly, basic reporting, and little else.

Analysis 120

Analysis Marketing Analytics Tools Marketing Automation Services Salesforce.com 120

Customer Experience Matrix

MARCH 13, 2018

Payments are made via a crypto-token which is on sale as I write this. Development work on the rest of the platform will start after the sale is over, with a live product due this August. At least that’s how it works at the moment: in fact, Wibson has just completed its initial mobile app and you can’t download it quite yet.

Personalization 120

Personalization Ad Exchange Mobile Advertising Loyalty 120

Customer Experience Matrix

MARCH 12, 2017

When I was recently writing a paper for B2B CDP CaliberMind , they listed sales and customer success teams along with marketing as likely buyers of their product. CDP technologies work at the enterprise level and, logically, CDPs should be enterprise assets. So it seems I’ve backed myself into a corner.

Enterprise Management 184

Enterprise Management Work Management Ideal Customer Profiles Marketing Management 184

Customer Experience Matrix

AUGUST 6, 2014

But, as with the press release I described about yesterday, each new edition of the VEST report also requires me to write a promotional email for my house list. But random strangers can indeed provide useful information about whether a doctor is good to deal with and how well they their recommendations worked out.

Marketing Automation Services 120

Marketing Automation Services Software Product Paid Search Agency 120

Customer Experience Matrix

MAY 30, 2014

I may have to start attending only conferences on the West Coast, since the trip home from closer locations doesn''t take enough time for me to write up a summary. It’s something for me to work on and hopefully improve before my presentation at the MarTech conference in Boston in August (early bird pricing ends June 7).

Conference 120

Conference Peer-to-peer Business Case Study 120

Customer Experience Matrix

NOVEMBER 19, 2011

I gave advice on improving the selection process in Vendor Selection: Writing a Good Requirements Document and Marketing Automation Selection: Finding a Future-Safe Vendor. I’m also working on four more workbooks on specific aspects of vendor selection, which should all be published over the next month or so.

Marketing Automation Services 120

Marketing Automation Services Vendors Marketing Automation Automation 120

Customer Experience Matrix

OCTOBER 30, 2014

I had already planned this week to write about Wise.io Most of that time is spent working with the client to decide what data to include in the feed. The system can also take non-API feeds such as batch data loads, although this takes more custom work. One important feature of Wise.io One important feature of Wise.io outputs.

Lead Ranking 120

Lead Ranking Enterprise Management Marketing Automation Services Work Management 120

Customer Experience Matrix

MARCH 18, 2010

Although the news is interesting in its own right, it also triggered a twinge of personal regret because I’ve been meaning to write about Chordiant for nearly a year. It has been deployed primarily in call centers, although it is designed to work across multiple touchpoints.

Work Management 120

Work Management Marketing Management Marketing Automation Services Buy 120

Customer Experience Matrix

SEPTEMBER 13, 2012

The system already provided dynamic email content, although users have to write the selection rules in a scripting language – something many marketers will find intimidating. ClickDimensions works directly from the Dynamics CRM data files, rather than creating a parallel, synchronized database like most marketing automation products.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Automation Marketing Management 120

Customer Experience Matrix

MARCH 14, 2013

In fact, I only mention it to explain why I haven’t been writing with my usual frequency and why this post is relatively brief. It isn’t news that each social network works differently, but it’s still eye-opening to see just how distinct they are. Eastern on “Making the Most of Social and Behavioral Data for B2B Marketing”. . -

Webinar Metrics 120

Webinar Metrics Work Management Marketing Management Social Networks 120

Customer Experience Matrix

APRIL 24, 2014

InfusionSoft’s existing APIs are fairly limited, but the company is engaged in a long-term project to expand them and to write its own applications so they work through the published APIs. Still, technology is the core of a platform strategy and APIs are the core of that.

Small Business Marketing 120

Small Business Marketing Work Management Marketing Management API 120

Customer Experience Matrix

NOVEMBER 13, 2008

A funny thing happened as I was writing one of my usual rants on incorporating usability into the selection process. What I realized as I was writing this was that the real focus is not on usability, but on defining processes and tasks. So you're not doing more work, but simply doing the implementation work sooner.

Lead Scoring 120

Lead Scoring Lead Ranking Work Management Marketing Automation Services 120

Customer Experience Matrix

JANUARY 29, 2011

I don't have the energy to write that at the moment, however. This is what made it perfect for Raab Associates' own needs, since the specific roadblock to selling the VEST on the existing Raab Guide Web site was that the e-commerce bit wasn't working. Industry gurus, myself included, rant about this endlessly.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Automation Marketing Report 120

Customer Experience Matrix

NOVEMBER 6, 2009

Summary: As marketers add more content to meet needs throughout the purchase cycle, they must work harder to ensure prospects actually read it. But much of the information now delivered through Web interactions was previously delivered in person by salespeople, who could just talk or write an email.

Work Management 120

Work Management B2B Marketing B2B Content 120

Customer Experience Matrix

OCTOBER 15, 2013

As I mentioned in last week''s post , I’m writing a paper on stages of marketing automation deployment. All of this brings us back to where we started: rather than blaming their tools, marketers need to work harder at ensuring full deployment of the systems they’re already purchased.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Automation BtoB 120

Customer Experience Matrix

FEBRUARY 21, 2014

Equally helpful to me personally, it reinforced my intention to write about Bizo and DemandBase, both of which have recently briefed me on their latest product extensions. This is a major extension beyond traditional marketing automation, which works mostly through email to known prospects. Let’s start with DemandBase.

DemandBase 120

DemandBase Advertising Agencies Marketing Automation Services Paid Search Agency 120

Customer Experience Matrix

FEBRUARY 19, 2015

Today I''m writing about Ensighten , another major player in the tag management space, and one that is also pursuing a much grander vision: to be an “open marketing platform” that lets clients build a “custom marketing cloud”. So far, it all seems to be working. Tealium highlighted the topic on Tuesday with $30.7

Tagging 120

Tagging Enterprise Management Work Management Marketing Management 120

Customer Experience Matrix

JANUARY 13, 2014

I''m working on it as part of a larger methodology to help marketers assess the value of a Customer Data Platform and plan for deployment. Scott Brinker, a.k.a. chiefmartec *, last week published a terrific Marketing Technology Landscape Supergraphic organizing nearly 1,000 vendors into 43 categories and six major classes.

Work Management 120

Work Management Marketing Management Planning Paid Search Agency 120

Customer Experience Matrix

JULY 3, 2013

One problem with writing about a system like Venntive is evaluating its huge number of features. In some parallel universe where sleep is optional, I would have explored each function in depth before writing about it. But things don’t work that way on my little corner of planet Earth.

Small Business Marketing 120

Small Business Marketing Marketing Automation Services Communities Lead Ranking 120

Customer Experience Matrix

FEBRUARY 21, 2013

As I threatened – I mean, promised – a couple of weeks ago , I’ll be writing about marketing measurement systems over the next month or two. Unlike marketing mix models, which work with aggregated data such as total TV spend per month, the algorithmic systems start with individual ad impressions.

Buy 120

Buy Allocation Media Ad Exchange 120

Customer Experience Matrix

FEBRUARY 26, 2009

If you suspected that my last two blog posts were a way to avoid writing a post that ranks vendors on usability, you’re probably right. What I realized while writing my posts on Marketo and Genius.com is that you can’t view the individual campaigns in isolation. But it turns out that those posts served a purpose beyond procrastination.

Vtrenz 120

Vtrenz Market2Lead Work Management Marketing Automation Services 120

Customer Experience Matrix

DECEMBER 6, 2013

Both features are being worked on for future release. You don''t need to know that, but I always feel so smart when I write it. Nor does the system current recommend the best action to take with individual or a group. Optimove was founded in 2009 and currently has about 70 clients, mostly in Europe. It has a few U.S.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Optimization 120

Customer Experience Matrix

APRIL 2, 2015

What stood out was that the smoothest deployment happened when the creative and technical work was done by two independent agencies. It doesn’t write copy but does analyze the copy you give it. This gave the technical team the leverage to push back against unrealistic timelines.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

APRIL 15, 2015

Unfortunately, I wasn’t able to gather enough technical detail to understand how they work. I’ll try to write about them once that happens. Those struck me as strategically valuable, helping to secure Marketo’s place at the center of its users’ customer management infrastructure.

Lead Ranking 120

Lead Ranking Marketing Automation Services Marketo Marketing Automation 120

Customer Experience Matrix

MAY 27, 2014

By accessibility, I mean just about any company can use them: there’s no installation fee, implementation takes a few hours of work (spread over a week or two), there are prebuilt connectors for common shopping carts, pricing starts at $75 per month, there’s a money-back guarantee of 10x ROI, and the actual modeling is fully automatic.

Paid Content 120

Paid Content Paid Search Agency Ideal Customer Profiles Advertising Agencies 120

Customer Experience Matrix

MARCH 2, 2010

Let's face it, folks: putting a good demand generation program in place is real work. Skeptical creature that I am, I wanted to hear the details before writing about it. Eloqua last week announced a money-back satisfaction guarantee for clients who participate in its SmartStart deployment program. By happy coincidence (OR WAS IT?),

Eloqua 120

Eloqua Work Management Marketing Automation Services Marketing Automation 120

Customer Experience Matrix

JANUARY 7, 2012

I was principal author for much of the document and drafted the survey questions, although I didn’t write the individual vendor profiles or administer the survey. It will help a well-run department work better but can’t save a poorly-run department from itself. Marketing automation is just a tool.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Automation Work Management 120

Customer Experience Matrix

MARCH 9, 2015

And oh, to make this work well, Martech has to hugely improve its ability to measure the actual impact of each message – so advanced, predictive attribution also plays a leading role in the martech world of the tomorrow. Technology never works quite as well as promised, so I figure humans will still be needed to keep things running.

Marketing Automation Services 120

Marketing Automation Services Ideal Customer Profiles Terms and Conditions Lead Ranking 120

Customer Experience Matrix

DECEMBER 24, 2008

Back when I was writing a great deal about QlikView , I proposed that its fundamental value came from empowering business analysts to do work for themselves that would otherwise require IT support. Both capabilities must be available for the analysts the work independently. This brings us to ADVIZOR from ADVIZOR Solutions.

Work Management 120

Work Management Salesforce.com Demand Generation Agencies Vendors 120

Customer Experience Matrix

JULY 1, 2016

But users must manually assign accounts to programs, select the individuals used to train the machine learning models, write stage definition rules, and assign actions to stages and messages to actions. It will take a very savvy user to design these elements to they interact in a way that delivers the desired customer experience.

Account Based Marketing 120

Account Based Marketing ABM Work Management Marketing Management 120