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Cintell

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Understanding the B2B Buying Disconnect

Cintell

Reviews allow buyers to see both pros and cons of the product, and to get an understanding of how the product works for people like them. Brooklin Nash writes about the latest tools and small business trends for TrustRadius. When he’s not writing, you can find him reading YA dystopian fiction (with guilty pleasure) and cooking.

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Habits of Customer-Centric Marketers: Q&A with Hendrik-Jan Francke

Cintell

How does it work? It is so easy to write a serious of how-to blog posts sharing how the new features enable this and that. It’s important for companies to prove their relevance – and fast! We help companies see if they’re speaking to their prospects with “ The 5 Second Test ”.

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Habits of Customer-Centric Marketers: Q&A with Erika Goldwater

Cintell

She loves to write and develop content from ideation, development, production, to promotion. I worked on developing our buyer personas and learned a great deal about our buyers. In 2015, Erika was recognized by the SLMA as one of the 20 Women to Watch in Sales Lead Management. There is more to content today than ever before.”