Biznology

AUGUST 30, 2017

Or client work is hitting fast and furious, and you don’t have time to write a long-form post. Do you write long, detailed emails? All you need to do is write a couple of introductory paragraphs, paste in your response, and smooth out any transitions. Have you given up asking your SMEs to write a blog post?

SME 174

SME Webinar Metrics Curation Copywriting 174

Biznology

JANUARY 4, 2019

This article will explain how to make content work for your entire marketing strategy and show you how to blend it with all of your marketing initiatives and campaigns. Content writing is both a science and an art. You need to write for the search engines, as well as your target audience. Prioritizing Content.

Marketing Strategy 130

Marketing Strategy Marketing & Strategy Work Management Marketing Management 130

Biznology

AUGUST 31, 2021

Bolles has been talking about rewiring the way we work for some time – you can sign up and watch a couple of his classes on LinkedIn Learning ($30/mo) to get a feel for his pedagogy and speaking style. He has taken these lessons and put them together for his first book, called The Next Rules of Work. This isn’t exactly a new idea.

Rules 104

Rules Lock-In Consulting Class 104

Biznology

OCTOBER 12, 2017

The challenges are considerable: How do you teach development leads to write well enough to get their points across? Even if you manage to recruit and train subject matter experts (SMEs) to write regularly, how do you manage their work? Fortunately, I had one ready answer in my work at IBM. The answer: “25.”

Paid Search Agency 187

Paid Search Agency Work Management Marketing Management Advertising Agencies 187

Biznology

DECEMBER 1, 2021

Gary Geipel works with executives and organizations to demystify the workings of thought leadership, develop core messages and positioning strategies, design effective plans to influence public perceptions and policy outcomes, and implement at the highest level. Who is your favorite fictional hero? You can’t keep him down!

Ideal Customer Profiles 104

Ideal Customer Profiles Consulting Profiling Thought Leadership 104

Biznology

APRIL 6, 2022

So the talent pool for senior-level, well-versed experts is limited, and most of them work at big companies. Enterprising agencies saw the writing on the wall and skilled up existing staff or hired some folks to expand their social capabilities. How many people work on social and what is their experience level?

Paid Social Agency 197

Paid Social Agency Paid Search Agency Advertising Agencies Social Media 197

Biznology

SEPTEMBER 14, 2021

In my work as a mentor for startups and as an informal career coach for others, I often tell people about the moment in time when I made a major career change. I can remember it precisely: it was the fall of 1986, and I was working as an IT analyst for a large insurance company in downtown Los Angeles. Budgets and staff were big.

Trade Show 104

Trade Show Internet Marketing Network Marketing Startups 104

Biznology

DECEMBER 2, 2020

They want the details; they want to understand keys to successful implementation; they want checklists; and more,” Barnes writes. You may be surprised at how economical it can be to work with video professionals. In other words, they’re not at all averse to getting down in the weeds.

Psychographics 138

Psychographics Gartner Thought Leadership Budget Programs 138

Biznology

AUGUST 5, 2020

This can work especially well in software demos. Good writing and editing will matter more than ever. Not all visuals are worth seeing in full-screen screen- share mode. In many instances, briefly holding a photo (or even a cue card) up to the camera while you talk, will feel more natural to viewers. Use video clips.

Webinar Metrics 177

Webinar Metrics Video Marketing Lead Gen Paid Search Agency 177

Biznology

JANUARY 15, 2021

Principles for Success : “Principles for Success distills Ray Dalio’s 600-page bestseller, Principles: Life & Work, down to an easy-to-read and entertaining format that’s acces­sible to readers of all ages. Nowhere is this clearer than in his writing about his loved ones.

Bundling 163

Bundling Consulting Acquisitions Customer Surveys 163

Biznology

JUNE 21, 2018

Conversely, B2B businesses can write more in-depth, industry specific pieces, since they often deal with niche audiences. The point is, whatever makes your company unique should be an asset that you consistently underline in your marketing work. Instead of “ inexperienced ,” be “enthusiastic.” Understand Your Place.

Online Marketing 187

Online Marketing Content Paid Search Agency Marketing & Strategy 187

Biznology

JANUARY 28, 2019

Then someone writes a script or a treatment. Write a visual script. No matter how hard we work at describing visuals in the scripts we write, people tend to ignore them in the editing process. If you’re going to make a mistake, make it up front, not when you’re working with animated or live-action video.

Video Marketing 120

Video Marketing Tips Digital Transformation Guidelines 120

Biznology

APRIL 12, 2017

There are other reasons a larger commitment to SEO may not make sense, of course, but that doesn’t mean you can’t get the most out of the content you do publish by applying foundational SEO concepts to all of your work. If it doesn’t read well, it’s not going to work. The importance of keywords. As are the search engines.).

SEO 136

SEO Optimization Adwords Keywords 136

Biznology

AUGUST 13, 2020

It might be how to get your product or service in front of a few key clients, so you write blogs to show up for those searching for your product or service. Then, you might realize your product or service might be attractive to different audiences for different reasons, so you might write content to target that audience differently.

Segmentation 104

Segmentation Work Management Marketing & Strategy Paid Social Agency 104

Biznology

JANUARY 8, 2021

That has real costs, such as inefficiencies, lost opportunities, under-met needs, and misunderstandings that can damage even the strongest working relationships. For example, if one of your attributes is optimistic, look for ways to imbue that concept into your writing. But beyond the tactical, two other lists may help you rock 2021.

Positioning 104

Positioning Tactics Course Examples 104

Biznology

JULY 27, 2017

” Solving your SEO writing woes with software sounds so easy. In other words—can you trust SEO writing tools, or do writers still need to know SEO? For instance, I’ve received emails from my writing students asking, “The Yoast SEO for WordPress plug-in is telling me to [fill in the blank].

SEO 143

SEO Keywords Copywriting Training 143

Biznology

MAY 4, 2020

Using the same principle and structure of employee advocacy programs, members can further the group’ causes as well as help market the work of other members. For nonprofit organizations, employee advocacy programs are natural and powerful ways to put your volunteers to work—many of whom are jonesing for ways to help out beyond writing checks.

Consulting 104

Consulting Social Networks Paper Profiling 104

Biznology

FEBRUARY 10, 2020

If monthly is more your speed, that works, too. If the content you need to create to engage your audience requires gathering research data, interviews or other time- and labor-intensive work before writing even begins, perhaps you need to reconsider a publishing schedule if it begins to interfere with other responsibilities.

Email Marketing 104

Email Marketing Planning Marketing & Strategy Marketing 104

Biznology

FEBRUARY 26, 2021

” Write Down Your Team’s Unwritten Rules. ” Stop Doing Low-Value Work. “It’s actually a matter of professional life or death to get rid of your low-value work —tasks that mean little or nothing to customers or colleagues.” Here are four indispensable points gleaned from her work and an interview.”

Rules 104

Rules Peer-to-peer Curation Privacy 104

Biznology

APRIL 11, 2019

They have some work experience, usually as interns. Write your LinkedIn bio with your goal in mind. Try writing a guest blog post. I’ve been informally coaching my undergrad business school students on how to prepare for the business world they’ll face in just a year and a half. Who are you trying to persuade? Keep in touch.

Tips 138

Tips Work Management Linkedin Domain 138

Biznology

FEBRUARY 15, 2021

Take advantage of the allowed 120 characters to write a rich, benefit-laden headline that indicates the value you offer. It works in the short term, but it’s cheesy. Here follow some tips for how to position yourself on LinkedIn as a trustworthy professional, and not a jerk. . When setting up your profile. Use a professional headshot.

Linkedin 197

Linkedin Ideal Customer Profiles Profiling Distribution 197

Biznology

JUNE 25, 2021

As I resume writing my column following my family vacation, I thought it might be nice to lead off with a recap of the great books I read over my break. When asked, why do you write essays?]: “To change my own mind. I write something and think, How do I know that that’s true? . So for the summer months. ” [link].

Thought Leadership 104

Thought Leadership Lead Ranking Creativity Intent 104

Biznology

JUNE 20, 2016

How to write content that is both outside-In and authentic to your brand. This post is about a central theme of all my work, including my latest book , which I co-authored with Mike Moran—how to be authentic and user-centric at the same time. In my last post I promised several follow-up posts delving deeper into the three insights.

Differentiation 132

Differentiation Terms and Conditions Lead Scoring Lead Ranking 132

Biznology

AUGUST 29, 2017

For the last two years I have been flying blind–writing blind–ignoring the temptation to obsess about the performance of the RNNR website since it really was only a passion project and wasn’t monetized in any way. So interesting.

Marketing Websites 172

Marketing Websites Marketing Analytics Tools SEO Google 172

Biznology

SEPTEMBER 14, 2017

But I never feel like the forced-march approach is conducive to my best work. Writing a letter, for example, is orders of magnitude faster than it was prior to word processors. I chose to write in the first person in this article, for example. This was my method of writing prior to using Acrolinx.

Marketing AI 143

Marketing AI Creativity Product Work Management 143

Biznology

JANUARY 14, 2022

Here are a few things on my list – I hope you’ll write and tell me yours. But as one of my favorite coaches says, “Worry isn’t work.” I started working in an era when only one woman at a time could hope to make it to the C-suite. I didn’t have to look farther than the Watermark community for answers.

Communities 104

Communities Course Conversion Effectiveness 104

Biznology

SEPTEMBER 12, 2017

Write all your site content quick and dirty then publish it immediately. In its purest form, bloggers write and publish with the casualness of facebooking, tweeting, and tumbling. Never let the perfect get in the way of the good. Blog and post, blog and post. Your 1st-Wave Friends Deserve You Raw. Blogging has always been unfiltered.

Google 156

Google Blogger Search Marketing Advertisements 156

Biznology

JUNE 12, 2017

It is knowing that your work matters, not only for you but for others as well. If you love writing, go write; if you enjoy teaching, go mentor someone. Working with purpose puts you in position to give back, especially to those who most need it. It is knowing that the work you do today matters.

Fulfillment 139

Fulfillment Order Studies Positioning 139

Biznology

JANUARY 28, 2019

Then someone writes a script or a treatment. Write a visual script. No matter how hard we work at describing visuals in the scripts we write, people tend to ignore them in the editing process. If you’re going to make a mistake, make it up front, not when you’re working with animated or live-action video.

Video Marketing 91

Video Marketing Tips Digital Transformation Guidelines 91

Biznology

JUNE 21, 2017

Work smarter, not harder. The hack: use a social channel monitoring program to set alerts and see only work-related messages. Humans work much better with deadlines. Write reports. Instead, write a list that looks like this: 8AM – 9AM: Process and respond to incoming emails. Distractions are a fact of life.

Budget Programs 157

Budget Programs High Quality Lead Work Management Sales Qualified Leads 157

Biznology

APRIL 19, 2021

“Zoom users are seeing reflections of themselves at a frequency and duration that hasn’t been seen before in the history of media,” Berenson writes. In video meetings, most of us try to sit still and look interested, which is work. Reduced mobility. Of course, ignoring the camera can be problematic. Turn off the video.

Case Studies 129

Case Studies Video Marketing Software Education 129

Biznology

DECEMBER 12, 2017

After writing Blog2Social Removes All Social Sharing Pain and Blog2Social Makes Bloggers a Marketing One-Man Band quite a long time ago I have discovered quite a lot of little things that have made me love Blog2Social more–and one thing that still seriously haunts me to this day (hey Adenion , help a Bruder out). That sucks!

Social Media 146

Social Media Media Blogger Twitter 146

Biznology

OCTOBER 2, 2019

A former boss once told me that I should spend as much time talking about the work I do as I spend actually doing that work. It is (or at least should) less about self-aggrandizement and more about helping others learn from and leverage the work that you have done. Bolster the brand for whomever you are working.

Personalization 99

Personalization Brand Identity Branding Aggregators 99

Biznology

AUGUST 8, 2017

If you’re writing, posting, journaling, reporting, marketing, or blogging on a WordPress install and you have either admin access to access to a site administrator, life is easy. I use WP Review by MyThemeShop and it works for me. Good luck and I hope it works out for you. It’s very groovy! You’re lucky!

Google 138

Google SERP FAQ Paid Search Agency 138

Biznology

APRIL 17, 2020

Some faculty members are feeling distracted and guilty for not being able to write enough or teach online courses properly. Others are using their time at home to write and report a burst of research productivity. So if a pill could mimic the effects of working out, why wouldn’t we want to take it?” What Will It Be?

Youtube 104

Youtube Conference Work Management Validation 104

Biznology

OCTOBER 29, 2019

Long prevalent in government buying, companies of all sizes are increasing their requirements of vendors in areas such as sustainability, diversity and—for manufacturers in such categories as apparel—wages, working conditions and safety. Buyers are bringing their consumer expectations with them to work.

Enterprise Management 135

Enterprise Management Work Management Buy Marketing Management 135

Biznology

APRIL 23, 2019

There’s a bit of a chicken-or-the-egg aspect to this: you will need to know what your partners, vendors, and internal IT team are capable of delivering before you write the policy. Meaning, you have to be able to meet the standard you set out.).

Privacy Policies 116

Privacy Policies Privacy Protection Work Management Marketing Management 116