Anything Goes Marketing

APRIL 20, 2006

Have enough work writing one email to your customers or prospects? Try having to write muliple messages for one email campaign!! Welcome to the world of dynamic email content. Before you go off saying "Where the &^$# do I even begin and how am I going to do this?",

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Anything Goes Marketing

NOVEMBER 15, 2009

While I could write a number of blog posts on my own findings from this event, I decided to let Twitter write the post for me. s CMOs ask: What initiatives drive ROI, how does sales & mktg funnel look, r my strategies working, how do I benchmark? It’s in the moment. Lets them know where to invest marketing programs and why.

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Anything Goes Marketing

FEBRUARY 19, 2007

Why this Corporate Blog works: Authenticity To show you how sincere Bill Marriott is trying to be, he even records each blog post as podcasts! This adds to the authenticity of the blog because you can have people write for you but it would look really stupid if they had a voice over as well (I wouldn't put it past some companies).

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Anything Goes Marketing

SEPTEMBER 4, 2006

10 ways to increase blog conversions Write compelling and informative content. If you write crappy content, don't expect people to browse your blog or return to it in the future. I've also added my most popular posts which demonstrates some of my best (or worst work). Keep your content focused. The trick is to use this!

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Anything Goes Marketing

OCTOBER 13, 2008

Technorati Tags: Landing page optimization, improving conversion rates, PPC campaigns,copy writing that hits a pain point, call to actions work, Happy Thanksgiving Eh. PS: This case study on B2B online backs up my recommendations above.

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Anything Goes Marketing

SEPTEMBER 13, 2009

I was inspired to write this post by a group of brave Canadian ski jumpers that are have been denied permission to compete in the upcoming games. It’s this type of data that will allow marketers to decide which messages are working and which aren’t and to clearly demonstrate the value that marketing is contributing to the organization.

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Anything Goes Marketing

NOVEMBER 16, 2008

If you have Jimmy from the development team who did a lunch and learn on how he coded a solution that will benefit your clients, get him to write it down and post it on a blog. Did I just write in caps? Everyone needs to work together. Remove campaigns or tactics that are not working. Any emails, direct mail etc.

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Anything Goes Marketing

MARCH 8, 2009

In my recent travels to Atlanta, I posted the following after I just arrived in the city and was doing some prep work from a Starbucks: Visiting clients in Atlanta. Now to get down to work. I just connected to someone as I was writing this post. Besides the virtual interaction of Twitter, it has far greater benefits.

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Anything Goes Marketing

OCTOBER 1, 2006

If it was, it would be a HUGE failure. :) It's purpose is to educate both myself and everyone else who is interested in the topics I write about. This requires you to do some work. As a disclaimer, my blog's purpose is NOT for lead generation. How can you use your blogs for this purpose?

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Anything Goes Marketing

FEBRUARY 12, 2007

Whether or not this works is another thing but the site works as its entertaining, interactive and may hit those males who have a poor self-esteem problems. I'm just poking fun at you Tony - I actually liked your post (did you really write it?). Thanks Professor Stewart. Is your next post going to be "Green Means Go?".

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Anything Goes Marketing

AUGUST 3, 2009

To win a prize, their Twitter followers had to write about a bold moment in their lives. This is something that will definitely not work for everyone but I thought it was unique. The opposite works as well. We typically use query strings to track other channels as well as paid search and banner ads.

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Anything Goes Marketing

JUNE 22, 2008

From that conference, combined with a very good study on email tactics in retail I've been inspired to write a post on this topic. You need to test out the method that will work the best for your situation. What's in it for me? Of course the Marketing Experiment people are right.

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Anything Goes Marketing

JULY 23, 2006

If it's suppopsed to be the "Next Big Thing Blog" then get someone who will write more then 2 sentences per post on average. I like the idea of profiling someone who is part of your target audience but 1 post every three months doesn't work and the blatant product placement is terrible. This is a blog no no for industry.

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Anything Goes Marketing

JANUARY 18, 2009

David Meerman Scott write an excellent post on how the US Air Force decides to respond to any social media comments. Don't assume that because the person twitted about you, they want others in their company to know that they twit (especially that they twitted during working hours). Here are my recommendations: Decide when to respond.

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Anything Goes Marketing

MAY 1, 2007

I've worked with companies that have started one and then they died along with other collaboration tools such as an internal wiki, forum and RSS feeds. For example, I would write a post on the company blog directed to company executives and no one would respond - nothing, nada (you can tell that I wasn't to happy about this).

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Anything Goes Marketing

FEBRUARY 27, 2007

I had read a good case study a while back at Marketing Sherpa that mentioned that you may want to try writing emails that contain some good information at the top of the email as this will seen in the AutoPreview in Outlook. It's really brilliant and it works. Marketing Sherpa left out a few key items: a.

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Anything Goes Marketing

OCTOBER 11, 2006

Writing Subject Lines that get Your Email Opened: Here are some great ideas for the copy of your subject line. Update Nov 19, 2006: I've included some additional tips from the Silverpop study called " Email Creative that Works ". Open and clickthroughs were some of the best I've ever seen. Hope you enjoy these!

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Anything Goes Marketing

JANUARY 16, 2007

Make Them Feel Special Why does this campaign work for Mini? PPS: For my own blog, loyalty is not too much of a concern as I write more as a personal educational experience then for those who read my blog. I'm really pleased when people get something out of what I write about.

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