Launching a CEO blog but the boss isn’t sure what to write about? Lists works well here (e.g. Review – pick a product, book, report related to your space (or something that would interest a potential customer or target buyer for your product) and write a review. B2B Marketing blog marketing Blogs Social Media B2B blogs blog writingHere are 8 ideas based on a list we created recently for a client: 1. Opinion/Thought Leadership – opinions/rants/views on the world of [insert your product category here] – the good, bad and ugly. years ago? Just remember: 1. MORE >>

help many of my clients learn how to work with writers—as well as to hire the right ones whether freelance or in-house. few things to watch for when working with a content writer: They don't follow the instructions in the assignment template. They act like any criticism is of a "baby" they've got ownership of instead of a work product. But what's critical is to take the time to work with the content writer to determine if they're coachable and have the potential to become the resource you need. It's tough. Format and length of content. MORE >>

'I love PR Daily and the breezy articles they post each day, but I was a bit taken aback by Arik Hanson’s post, The Challenges of Working as a Solo PR Consultant. LL Bean’s Moon Beam “Opportunity Clock” Working solo is what you make of it. Herewith, my view of the BENEFITS of working as a solo consultant. Yes, it’s true, that when you work out of your home, you’re not working out of some fancy corporate office (read: cube) surrounded by rolling grass, mirrored windows, a cafeteria, vending machines and all that stuff. MORE >>

On the other hand, I know that I create better written materials than many people in the corporate marketing world, simply because I have focused on my writing skills for so long. So that’s my top piece of advice for everyone in digital marketing: commit to continuous improvement of your writing skills. Good writing is always in demand, and workers with good writing skills will win jobs and assignments over those with poor writing skills. If you’re serious about this, you can enroll in writing courses, both in person and online. Many times. MORE >>

Organize, simplify and get better results from your Web writing by asking 5 important questions: What is the problem (pain, predicament)? As you compose your copy, you should write out several sentences to answer each question. suppose it depends on what you’re writing, but I can’t think of many web pages, blog posts, articles where these 5 questions wouldn’t be appropriate. Her blueprint for creating simple copy that works to market your products and services is clear. Write a few sentences out about the problem. What is possible? Digg this! MORE >>