Writing on the Web

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How Content Marketing Works on Pinterest

Writing on the Web

So how does your content marketing strategy work for this site? When Business Blogging Works Too Well… Content Marketing: Connect the Dots and Drive Results. For a social media site to truly step into the spotlight, it has to have something special. Pinterest is one show-stopping sharing site that has taken the Web world by storm. What to Share. Inspire your followers!

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Content Marketing: How do you know if it???s working?

Writing on the Web

How do you know if your content is working for you? But if I had a metric I could look at and be able to tell if my content is working, i.e. having an impact on readers, then maybe I’d become more analytical. Keep it simple and ask, “How will we know that the content plan is working?” Why can’t we have a report for our blogs? Or for e-newsletters? Other?

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Compelling Newsletter Content:2 Big Problems

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When I’m working with my clients on their newsletters, I often find one of two problems (or both): lack of clarity and lack of connection. From what I see, many small business professionals struggle with writing compelling newsletter content. It’s not easy. Problem #1: Lack of Clarity. Solution #1: Create Clarity. Here’s a little tool I use to create newsletters for my clients.

7 Social Media Mistakes Bloggers Should Avoid

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Paul Wilberforce is a professional social media marketer working with clients around the United Kingdom. A Note from Patsi: This week’s guest post is about social media  and it’s really important. Because if you want to engage your business blog readers and grow your reader base, you need to use social media. ssets (free). ocial Media. Like-baiting. Buying followers and likes. Author Bio.

B2B Marketing Trends for 2016

Ambal Balakrishnan, Head of Marketing and Strategy, Click Documents [link] B2B Marketing Trends for 2016 9 Take Content Marketing to the Next Level Get Over Our Fear of Video 75% of executives watch work-related videos at least once a week, and. get granular with marketing tactics and messages, and plan tactics based on what is likely to work in the. B2B Marketing. know which half."

The ABC’s of Great Blogging: Be Original and Offer Insight

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This works, but it’s a lot of work. Be Original and Offer Insight" width="325" height="228" title="The ABC’s of Great Blogging: Be Original and Offer Insight" /> When it comes to content marketing  and great blogging, insight and originality rules. According to the authors of  Content Rules : “Produce great stuff, and your customers will come to you. 2011). great headline.

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Get Found Online: 5 Question Quiz

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The more you address their issues, their problems, and their interests, the easier it will be for readers to find you and the better your site will work for your business. This works great if you’re well known, but to get found, get known and get clients, you need to put on the shoes of your clients, and figure out how they would go about finding solutions to their problems.

Creative Work, Blogging, Writing and Resistance

Writing on the Web

Everyone encounters resistance when it comes to blogging, writing, and creative work. When it comes to doing work – putting words on the page… or electrons on a screen – you can’t escape getting stuck. Work requires you to actually do something. Resistance aims to stop us from doing our work. Ever get stuck? And it loves fear. The solution? Write.

SEO and Content Marketing: A Love Story

Writing on the Web

Once upon a time, SEO met up with Content Marketing , fell in love, and vowed to never separate, to always work together in harmony. to share his insights on working with SEO and CM together instead of separately. How do the two differ and how are they alike? This week, I invited Jack Dawson of  webfia.com. Where and How They Met. SEO and CM are distinct yet inseparable. Job done!

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B2B Marketing Trends for 2016

Ambal Balakrishnan, Head of Marketing and Strategy, Click Documents [link] B2B Marketing Trends for 2016 9 Take Content Marketing to the Next Level Get Over Our Fear of Video 75% of executives watch work-related videos at least once a week, and. get granular with marketing tactics and messages, and plan tactics based on what is likely to work in the. B2B Marketing. know which half."

Business Blog Writing: How to Avoid Time-Suck

Writing on the Web

So here’s a tip for saving time writing on your blog: Write something you’re already working on. What types of projects are you working on?  Do you turn them into blog posts? I’d love to hear from you – leave your comments or tips for others. How do you avoid time-sucking traps when it comes to blog writing ? It happens to the best of us. Sound familiar?

Is Your Content Writing Appealing to Thinkers AND Feelers?

Writing on the Web

In The Collected Works of C. G. Is your blog  content writing  appealing to both thinkers AND feelers ?  If you aren’t appealing to these two types of communication (and decision) styles, you’re missing half of your readership potential. When I’m blogging, I like to cite studies whenever I  write  about a concept, to prove my point. Two judging functions: Thinking and Feeling. Blaaah.

How to Make Money Blogging:Yes – You Can Still Make Money Blogging!

Writing on the Web

This list is in no particular order, nor is it exhaustive, but in a nut shell, here is how it works: Advertising. Can you still make money blogging ? Or is it too late to get in to the game? As I shared in my last post , the blogging has rapidly changed, but it’s not too late to start a blog, or turn your existing blog in to a source of income. There are two primary methods: Directly.

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Tips on Writing a Great Blog Post:Give it a Rest

Writing on the Web

When we are working a problem, we can become so fixated on the problem that we block a great solution. It’s the rainy season here in Mexico – a great time to do a lot of reading, writing and recovery – at least, that’s what I told myself when I scheduled my shoulder surgery. But I’m having trouble with my blog writing.  And that’s it.  I had altered my writing process.  Incubation (Rest).

Content Marketing Graphic: What’s Missing in this Visual?

Writing on the Web

width="300" height="224" title="Content Marketing Graphic: What’s Missing in this Visual? " /> I ran across this great slide share about how content marketing works on Vizedu from Sandeep Arora , but there’s something missing. Don’t get me wrong, I love this explanation of what content marketing is, how it works, and the difference from traditional marketing. How do you do this?

B2B Marketing Trends for 2016

Ambal Balakrishnan, Head of Marketing and Strategy, Click Documents [link] B2B Marketing Trends for 2016 9 Take Content Marketing to the Next Level Get Over Our Fear of Video 75% of executives watch work-related videos at least once a week, and. get granular with marketing tactics and messages, and plan tactics based on what is likely to work in the. B2B Marketing. know which half."

How to Start a Blog: 7 Steps BEFORE You Blog

Writing on the Web

But if it does, or if you are considering starting a blog, please allow me to share this story… Several years ago, I took up needle work, you know, cross-stitching designs on canvas with yarn. looked down at my needle work and like a shock, it hit me. I’d been doing them all backwards. How do I start a blog ? . Last fall Kris and I spent some time interviewing clients. Well, no.

The ABC’s of Business Blogging:How to be Heard above the Noise

Writing on the Web

Other times a good hook works better. How to be Heard above the Noise" width="232" height="232" title="The ABCs of Business Blogging: How to be Heard above the Noise" /> Let me ask you a couple of questions about your business blogging. When you’re competing online with other experts in your field, what makes you stand out? You can too. The ABC’s of Great Blogging. A. great headline. B.

Out-of-Office: 4 Time-Saving Social Media Tips to Keep Connected

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Hiring someone to do this for you makes sense, because you are freeing up brain-space for more creative and challenging work. How can you use Social Media tips when you’re away from the office for a week? The good news is that it got me thinking about shortcuts and what can be done to extend your reach of online content marketing using social media tips. Time-saving tip: Use a VA.

Best Kept Secret of an Email Newsletter Bio

Writing on the Web

Let them know what kinds of people you work with, and how long you’ve been helping them. What’s the best kept secret of a newsletter bio? As I mentioned in my last post, your bio on your blog or website About page should be current and tell a story, rather than be a resume written in the third person. The same is true for an email newsletter bio. ”). ” (WIIFM). Offer Help.

Blog Goals: 5 Tips to Keep Your Blog Focused and on Track

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When I’m working with my clients on their blogs, I often find their content is all over the map. Focused and on Track" width="700" height="503" title="Blog Goals: 5 Tips to Keep Your Blog Focused and on Track" />. Is your blog focused and on track? Do you find yourself saying, “I don’t have enough time to blog,” or “I don’t know what to write about?” ” Guess what?

Newsletters, Social Media, Blogs: What’s Best?

Writing on the Web

Provide leadership coaching insights for your work. Whats Best?" width="300" height="200" title="Newsletters, Social Media, Blogs: Whats Best?" /> Have blogs and social media replaced e-newsletters ? Ask other professionals if they’re getting results from an e-newsletter , and then judge for yourself if it’s worth the time and effort (and money). my success. ” What about you?

How to Lure Readers to Your Blog from Social Media

Writing on the Web

mean, every writer wants millions of eyes on their work. from Social Media" width="300" height="212" title="How to Lure Readers to Your Blog from Social Media" /> Let’s face it; sometimes it’s hard to draw people’s attention away from their many social media accounts.  I know that I’m guilty of not being willing to leave the social media site I’m browsing to visit an outside blog or article.

Managing Your Newsletter Email List:5 Must-Do’s

Writing on the Web

My shopping cart also works with my website and other blogs, where clients can download free white papers, resources and products. When it comes to creating or growing your newsletter email list , you need to stay on top of managing it so it brings you clients. Creating a newsletter email list  is no exception. spreadsheet, or .csv List the equipment and software you are using.

Connect Your Blog to Facebook Automatically

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Automatically linking your blog posts to Facebook, Twitter, and Linkedin can get you some great publicity and traffic but it can be challenging to figure out how to make it all work. You can choose one or all of the options. 2.   Use the FB notes application.  It works the same way for both profiles and fan pages. Are your blog posts fed automatically into Facebook? Yikes! Digg this!

Top 5 Content Marketing Blog Aggregators

Writing on the Web

Have you created a list of your top 10 blogs?  If not, you’re missing out on opportunity to improve your search rankings.  It’s easy, smart and can help your business blog get inbound links. I’ve talked about creating your own Top 10 lists  before, and it still makes sense, even more so given the way SEO  works today. This part requires a little recon work on your part. Get Spokal.

What Hemingway Knew: How to Write Blog Content that Attracts Readers

Writing on the Web

Let me know how it works for you: connect with me on LinkedIn. Is your blog content compelling? Are you attracting new readers, engaging with them, and growing your reader base? In my last post , I shared an acronym that you should be using when writing blog content: C ontent (compelling). ssets (free). ocial Media. As Larry W. You’ve got to connect with readers in emotional ways. .

How Authentic is Your Blog Writing?… And,How Do You Write Authentically?

Writing on the Web

Let them know what kinds of people you work with, and how long you’ve been helping them. All the data shows that people prefer doing business with authentic brands and authentic professionals. But how authentic  is your blog writing? Do you sound authentic? And, how do you write authentically, anyway? Don’t try to sound too good. People have antennae for hyperbole. So far, I’m about even.

Your Business Blog Sweet Spot: How to Find It and Keep It

Writing on the Web

Here’s a quick list of survey questions to ask your target audience to help define what they want to read: What are the five top web sites you visit frequently in your work? But you can’t build relationships with people you don’t know. I’m interested in knowing your top 5 web sites you visit regularly for work (besides your own, of course). They won’t stay. Wikipedia. What about you?

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6 Easy Tips to Be a Better Blog Writer

Writing on the Web

Here are a few ways that you can work on becoming a faster and better blog writer , which will in turn free up your time: Set yourself up for success. Work on increasing your typing speed. How can you get to be a better, faster blog writer ? Did the job of blogging or writing fall into your lap? Bloggers come from all walks of life, that’s one thing that I know for sure.

Why Writing Like You Talk Works Better for Your Brain

Writing on the Web

Works Better for Your Brain" alt=" Why Writing Like You Talk Works Better for Your Brain" />. The efficacy of talking, versus writing, is also demonstrated by how you converse with your team when the news really matters, work up to talking to the person you met on a dating site or close big sales in-person. Neuromarketing and How Content Marketing Works.

Your Business Newsletter: What’s Your Brand Personality?

Writing on the Web

In other words, your brand works when: You develop a distinct brand personality. Even if your company sells insurance, which – let’s face it – isn’t the most fascinating of products and services, you can adopt a personality that works to engage the subconscious emotional brains of consumers. When it comes to a business newsletter, your brand is perceived in a blink of an eye.

4 Ideas to Generate Blog Topics

Writing on the Web

Instead of blogging every day, develop a scheme that’s reasonable and workable for you: e.g. twice weekly and then schedule different topics to work through in that time. How are you doing with your 2015 blog goals ? Are you publishing blog topics that include compelling, relevant content that solves the problems of your readers? Many free versions are available online, including SERPs.com.

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5 Best Business Blog Goals for 2015- And 5 Steps to Get You There

Writing on the Web

But after 15+ years working with  executive coaches and consultants , I know that having clearly defined goals and expectations for a business blog or website is critical to help you get found, get known, and get clients; it will improve how you show up on the Web. I’ve found that many professionals are vague when it comes to setting their business blog goals.

Better Content Marketing: Words and Numbers Matter

Writing on the Web

Words and Numbers Matter" src="[link] width="202" height="184" title="Better Content Marketing: Words and Numbers Matter" /> As a psychologist, I’m fascinated by how our brains work. When writing online content , I try to apply neuroscience to understanding why some copy outperforms others. Words matter. Content matters. One out of 20 patients die from the procedure. what do you think?

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Expert Ebooks: More Ways Ebook Writing Goes Wrong

Writing on the Web

If you’re a professional who’s been helping clients for decades, you know a lot and you know what works. You, however, as an expert who is steeped in theory and knowledge about what works, will want to actively promote and even sell your services as the one true answer (or at least a really special and effective one). And of course you want to share it with the world.

6 Tips for Easy Ebook Promotion with Social Media

Writing on the Web

Even if you’re working with a publishing house, make sure your own ‘house’ is in order. Publishing a book is a dream come true for every author so if you have finally finished your book, remember there is more work to do! Really? Yes, I did say “easier.”. Since social media has come into being, the way you promote your expert ebook is, in fact, a whole lot easier.

Should Thought Leadership Content Be Ghostwritten?

Writing on the Web

An interesting post from Hubspot author John Hall : “ Why Ghostwriting Thought Leadership Content Doesn’t Work.” ” If you want to outsource your thought leadership content, make sure you work with a writer familiar with your industry who takes the time to make it a collaborative effort. “Ghostwriting content is not inherently bad. Their personality.

2 Writing Tips for Expert Ebooks from TED Talks

Writing on the Web

Identify a central idea, and work backwards to establish a reader-centric narrative that includes stories and facts. I’m a big fan of the 20-minute video talks from experts on TED.com. Just think about this: If more people wrote expert ebooks like these riveting presentations, their books would be easier to read and deliver more memorable information. TED Talks are truly inspiring.

Success Secrets of a Writing Career: WOOT & WOOF

Writing on the Web

Objectivity to see your work from readers’ perspectives. Feedback is necessary and good; get it often and work with good editors, proofers, and trusted reviewers. WOOT & WOOF" src="[link] width="226" height="300" title="Success Secrets of a Writing Career: WOOT & WOOF" /> Some say success for a writing career is a question of attitude. Optimism in the face of challenges.