Writing on the Web

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7 Social Media Mistakes Bloggers Should Avoid

Writing on the Web

Paul Wilberforce is a professional social media marketer working with clients around the United Kingdom. A Note from Patsi: This week’s guest post is about social media  and it’s really important. Because if you want to engage your business blog readers and grow your reader base, you need to use social media. ssets (free). ocial Media. Like-baiting. Buying followers and likes. Author Bio.

Content Marketing: How do you know if it???s working?

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How do you know if your content is working for you? But if I had a metric I could look at and be able to tell if my content is working, i.e. having an impact on readers, then maybe I’d become more analytical. Keep it simple and ask, “How will we know that the content plan is working?” Why can’t we have a report for our blogs? Or for e-newsletters? Other?

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How Content Marketing Works on Pinterest

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So how does your content marketing strategy work for this site? When Business Blogging Works Too Well… Content Marketing: Connect the Dots and Drive Results. For a social media site to truly step into the spotlight, it has to have something special. Pinterest is one show-stopping sharing site that has taken the Web world by storm. What to Share. Inspire your followers!

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4 Reasons to Publish on a LinkedIn Blog

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According to Business 2 Community , in-depth content works best, don’t hesitate to write very detailed and specific posts about your industry. Do you know about LinkedIn blogs? And are you blogging yet on LinkedIn ? I’m not yet, but I will be right after I write this blog post! Since early 2014, LinkedIn opened its publishing platform to its 300+ million users.

Content Marketing Playbook: Strategy and Roadmap

back the curtain on the groundbreaking work hap- pening inside a company Thomas Edison founded 130. relaunch while working for Group SJR, a content mar- keting agency. Everywhere I had been working felt like. death—’This magazine is going to close,’ ‘We’re working. that’s proven to work—one we’ve refined after helping. We are still working on freaking really hard.

Creative Work, Blogging, Writing and Resistance

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Everyone encounters resistance when it comes to blogging, writing, and creative work. When it comes to doing work – putting words on the page… or electrons on a screen – you can’t escape getting stuck. Work requires you to actually do something. Resistance aims to stop us from doing our work. Ever get stuck? And it loves fear. The solution? Write.

Better Business Blogs: Correct Those Broken Links

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If you’re like me, and you’ve been blogging for a number of years, chances are some of your links may no longer work. This Are you keeping your business blog fresh? If This guest post, from Susan Boggs, offers tips for successful bloggers and blogs on how to find and correct broken links. We would engrave them into stone and follow them judiciously. Ah, yes, nirvana. Link rot.

SEO and Content Marketing: A Love Story

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Once upon a time, SEO met up with Content Marketing , fell in love, and vowed to never separate, to always work together in harmony. to share his insights on working with SEO and CM together instead of separately. How do the two differ and how are they alike? This week, I invited Jack Dawson of  webfia.com. Where and How They Met. SEO and CM are distinct yet inseparable. Job done!

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Is Your Content Writing Appealing to Thinkers AND Feelers?

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In The Collected Works of C. G. Is your blog  content writing  appealing to both thinkers AND feelers ?  If you aren’t appealing to these two types of communication (and decision) styles, you’re missing half of your readership potential. When I’m blogging, I like to cite studies whenever I  write  about a concept, to prove my point. Two judging functions: Thinking and Feeling. Blaaah.

Staffing and Launching Your Content Marketing Program

success was attributed to work we did months ago. work needed,” he wrote in a blog post. Playbook series—the point where the difficult work. experiences as publishers and the work we’ve done. you excited to come to work every day, pushing you to. We are still working. telling you that certain things work—we want to tell you. actual work.”

Business Blog Writing: How to Avoid Time-Suck

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So here’s a tip for saving time writing on your blog: Write something you’re already working on. What types of projects are you working on?  Do you turn them into blog posts? I’d love to hear from you – leave your comments or tips for others. How do you avoid time-sucking traps when it comes to blog writing ? It happens to the best of us. Sound familiar?

How to Make Money Blogging:Yes – You Can Still Make Money Blogging!

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This list is in no particular order, nor is it exhaustive, but in a nut shell, here is how it works: Advertising. Can you still make money blogging ? Or is it too late to get in to the game? As I shared in my last post , the blogging has rapidly changed, but it’s not too late to start a blog, or turn your existing blog in to a source of income. There are two primary methods: Directly.

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Tips on Writing a Great Blog Post:Give it a Rest

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When we are working a problem, we can become so fixated on the problem that we block a great solution. It’s the rainy season here in Mexico – a great time to do a lot of reading, writing and recovery – at least, that’s what I told myself when I scheduled my shoulder surgery. But I’m having trouble with my blog writing.  And that’s it.  I had altered my writing process.  Incubation (Rest).

Content Marketing Graphic: What’s Missing in this Visual?

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width="300" height="224" title="Content Marketing Graphic: What’s Missing in this Visual? " /> I ran across this great slide share about how content marketing works on Vizedu from Sandeep Arora , but there’s something missing. Don’t get me wrong, I love this explanation of what content marketing is, how it works, and the difference from traditional marketing. How do you do this?

The ABC’s of Business Blogging:How to be Heard above the Noise

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Other times a good hook works better. How to be Heard above the Noise" width="232" height="232" title="The ABCs of Business Blogging: How to be Heard above the Noise" /> Let me ask you a couple of questions about your business blogging. When you’re competing online with other experts in your field, what makes you stand out? You can too. The ABC’s of Great Blogging. A. great headline. B.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

49 percent work across B2B and B2C businesses. their work as average, not very effective, or not. at least 25 full-time employees working on content. However, putting in the work to team up with talented creative. almighty question: Does this strategy actually work? blend of data to get the full picture of what’s working. Copyright © 2015 Contently. little.

Out-of-Office: 4 Time-Saving Social Media Tips to Keep Connected

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Hiring someone to do this for you makes sense, because you are freeing up brain-space for more creative and challenging work. How can you use Social Media tips when you’re away from the office for a week? The good news is that it got me thinking about shortcuts and what can be done to extend your reach of online content marketing using social media tips. Time-saving tip: Use a VA.

Best Kept Secret of an Email Newsletter Bio

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Let them know what kinds of people you work with, and how long you’ve been helping them. What’s the best kept secret of a newsletter bio? As I mentioned in my last post, your bio on your blog or website About page should be current and tell a story, rather than be a resume written in the third person. The same is true for an email newsletter bio. ”). ” (WIIFM). Offer Help.

Blog Goals: 5 Tips to Keep Your Blog Focused and on Track

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When I’m working with my clients on their blogs, I often find their content is all over the map. Focused and on Track" width="700" height="503" title="Blog Goals: 5 Tips to Keep Your Blog Focused and on Track" />. Is your blog focused and on track? Do you find yourself saying, “I don’t have enough time to blog,” or “I don’t know what to write about?” ” Guess what?

What Hemingway Knew: How to Write Blog Content that Attracts Readers

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Let me know how it works for you: connect with me on LinkedIn. Is your blog content compelling? Are you attracting new readers, engaging with them, and growing your reader base? In my last post , I shared an acronym that you should be using when writing blog content: C ontent (compelling). ssets (free). ocial Media. As Larry W. You’ve got to connect with readers in emotional ways. .

Content Methodology: A Best Practices Report

This virtuous circle is only possible when the company works to build a culture of. work,” Becker said. “We needed to prove that content can improve marketing’s. culture of content doesn’t emerge overnight, but working to build one across these. Content Methodology: A Best Practices Report A content methodology works in much the same way as a flywheel. Content. In the.

Newsletters, Social Media, Blogs: What’s Best?

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Provide leadership coaching insights for your work. Whats Best?" width="300" height="200" title="Newsletters, Social Media, Blogs: Whats Best?" /> Have blogs and social media replaced e-newsletters ? Ask other professionals if they’re getting results from an e-newsletter , and then judge for yourself if it’s worth the time and effort (and money). my success. ” What about you?

How to Lure Readers to Your Blog from Social Media

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mean, every writer wants millions of eyes on their work. from Social Media" width="300" height="212" title="How to Lure Readers to Your Blog from Social Media" /> Let’s face it; sometimes it’s hard to draw people’s attention away from their many social media accounts.  I know that I’m guilty of not being willing to leave the social media site I’m browsing to visit an outside blog or article.

Top 5 Content Marketing Blog Aggregators

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Have you created a list of your top 10 blogs?  If not, you’re missing out on opportunity to improve your search rankings.  It’s easy, smart and can help your business blog get inbound links. I’ve talked about creating your own Top 10 lists  before, and it still makes sense, even more so given the way SEO  works today. This part requires a little recon work on your part. Get Spokal.

How to Start a Blog: 7 Steps BEFORE You Blog

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But if it does, or if you are considering starting a blog, please allow me to share this story… Several years ago, I took up needle work, you know, cross-stitching designs on canvas with yarn. looked down at my needle work and like a shock, it hit me. I’d been doing them all backwards. How do I start a blog ? . Last fall Kris and I spent some time interviewing clients. Well, no.

Study: How Much of Your Content Marketing Is Effective?

What’s working—and what’s not—for over. working remotely. to explore what works for their particular audiences. necessarily work with content. Copyright © 2015 Contently. All rights reserved. contently.com By Jordan Teicher Study: How Much of Your Content. Marketing is Effective? 700 content marketers. CONTENTLY STUDY: HOW MUCH OF YOUR CONTENT MARKETING IS EFFECTIVE?

Connect Your Blog to Facebook Automatically

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Automatically linking your blog posts to Facebook, Twitter, and Linkedin can get you some great publicity and traffic but it can be challenging to figure out how to make it all work. You can choose one or all of the options. 2.   Use the FB notes application.  It works the same way for both profiles and fan pages. Are your blog posts fed automatically into Facebook? Yikes! Digg this!

How Authentic is Your Blog Writing?… And,How Do You Write Authentically?

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Let them know what kinds of people you work with, and how long you’ve been helping them. All the data shows that people prefer doing business with authentic brands and authentic professionals. But how authentic  is your blog writing? Do you sound authentic? And, how do you write authentically, anyway? Don’t try to sound too good. People have antennae for hyperbole. So far, I’m about even.

Your Business Blog Sweet Spot: How to Find It and Keep It

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Here’s a quick list of survey questions to ask your target audience to help define what they want to read: What are the five top web sites you visit frequently in your work? But you can’t build relationships with people you don’t know. I’m interested in knowing your top 5 web sites you visit regularly for work (besides your own, of course). They won’t stay. Wikipedia. What about you?

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6 Easy Tips to Be a Better Blog Writer

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Here are a few ways that you can work on becoming a faster and better blog writer , which will in turn free up your time: Set yourself up for success. Work on increasing your typing speed. How can you get to be a better, faster blog writer ? Did the job of blogging or writing fall into your lap? Bloggers come from all walks of life, that’s one thing that I know for sure.

B2B Marketing Trends for 2016

Ambal Balakrishnan, Head of Marketing and Strategy, Click Documents [link] B2B Marketing Trends for 2016 9 Take Content Marketing to the Next Level Get Over Our Fear of Video 75% of executives watch work-related videos at least once a week, and. get granular with marketing tactics and messages, and plan tactics based on what is likely to work in the. B2B Marketing. know which half."

Your Business Newsletter: What’s Your Brand Personality?

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In other words, your brand works when: You develop a distinct brand personality. Even if your company sells insurance, which – let’s face it – isn’t the most fascinating of products and services, you can adopt a personality that works to engage the subconscious emotional brains of consumers. When it comes to a business newsletter, your brand is perceived in a blink of an eye.

4 Ideas to Generate Blog Topics

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Instead of blogging every day, develop a scheme that’s reasonable and workable for you: e.g. twice weekly and then schedule different topics to work through in that time. How are you doing with your 2015 blog goals ? Are you publishing blog topics that include compelling, relevant content that solves the problems of your readers? Many free versions are available online, including SERPs.com.

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Why Writing Like You Talk Works Better for Your Brain

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Works Better for Your Brain" alt=" Why Writing Like You Talk Works Better for Your Brain" />. The efficacy of talking, versus writing, is also demonstrated by how you converse with your team when the news really matters, work up to talking to the person you met on a dating site or close big sales in-person. Neuromarketing and How Content Marketing Works.

5 Best Business Blog Goals for 2015- And 5 Steps to Get You There

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But after 15+ years working with  executive coaches and consultants , I know that having clearly defined goals and expectations for a business blog or website is critical to help you get found, get known, and get clients; it will improve how you show up on the Web. I’ve found that many professionals are vague when it comes to setting their business blog goals.

Evangelizing a Content Marketing Program

working, and as a result, creating content people. work so you can create better content and con- tinuously build a bigger and better audience. Moye publishers 15 to 20 stories each month through a “virtual news- room,” as most of the team, including Moye, works remotely. doesn’t work in the modern media landscape. All rights reserved. Introduction 4 II. The hotel giant.

Better Content Marketing: Words and Numbers Matter

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Words and Numbers Matter" src="[link] width="202" height="184" title="Better Content Marketing: Words and Numbers Matter" /> As a psychologist, I’m fascinated by how our brains work. When writing online content , I try to apply neuroscience to understanding why some copy outperforms others. Words matter. Content matters. One out of 20 patients die from the procedure. what do you think?

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Expert Ebooks: More Ways Ebook Writing Goes Wrong

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If you’re a professional who’s been helping clients for decades, you know a lot and you know what works. You, however, as an expert who is steeped in theory and knowledge about what works, will want to actively promote and even sell your services as the one true answer (or at least a really special and effective one). And of course you want to share it with the world.

6 Tips for Easy Ebook Promotion with Social Media

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Even if you’re working with a publishing house, make sure your own ‘house’ is in order. Publishing a book is a dream come true for every author so if you have finally finished your book, remember there is more work to do! Really? Yes, I did say “easier.”. Since social media has come into being, the way you promote your expert ebook is, in fact, a whole lot easier.

Should Thought Leadership Content Be Ghostwritten?

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An interesting post from Hubspot author John Hall : “ Why Ghostwriting Thought Leadership Content Doesn’t Work.” ” If you want to outsource your thought leadership content, make sure you work with a writer familiar with your industry who takes the time to make it a collaborative effort. “Ghostwriting content is not inherently bad. Their personality.

B2B Marketing Trends for 2016

Ambal Balakrishnan, Head of Marketing and Strategy, Click Documents [link] B2B Marketing Trends for 2016 9 Take Content Marketing to the Next Level Get Over Our Fear of Video 75% of executives watch work-related videos at least once a week, and. get granular with marketing tactics and messages, and plan tactics based on what is likely to work in the. B2B Marketing. know which half."