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| Page 1 of 2 | Previous | Next | WRITING ON THE WEB JULY 29, 2010 How to Make Social Proof Work Online Do some client recommendations work better than others? Social proof is such a strong trigger for online action, it’s good to know what works best for your Web content marketing strategies. For example, a persona might include a description of the reviewer such as “A patent attorney, or “a work-at-home parent, or, “a daily tennis player. Digg this! | WRITING ON THE WEB NOVEMBER 28, 2012 Are Infographics Becoming Too Complex? This post even, would not work as an infographic. There’s no doubt that infographics are an extremely useful internet marketing tool, and as such, they’re becoming ever more commonplace when trying to gain new blog readers. There’s no better way to attract new customers than with a clever graphic. Get Your Point Across. This is especially when presenting data. | | | | | | | WRITING ON THE WEB JULY 12, 2011 6 Writing Tips for SEO Friendly Content Marketing This week’s guest post by Christian Arno of Lingo24 shares 6 writing tips for writing online content that works for both readers and search engines. Use a handy tool like Google AdWords to work out which keywords are going to be best for you. Note : Not sure how keywords work? Do you know how to write SEO-friendly content your readers will love? Writing for the web can be like walking on a tightrope. Do you litter your blog writing and web pages with keywords so the search engine spiders can find you? Both, of course. And here’s how: Choose your keywords wisely. | WRITING ON THE WEB FEBRUARY 18, 2011 Connect Your Blog to Facebook Automatically Automatically linking your blog posts to Facebook, Twitter, and Linkedin can get you some great publicity and traffic but it can be challenging to figure out how to make it all work. It works the same way for both profiles and fan pages. Are your blog posts fed automatically into Facebook? Yikes! No wonder blogging seems tiresome and time-consuming. Facebook. You will see this screen. | WRITING ON THE WEB SEPTEMBER 19, 2012 How Content Marketing Works on Pinterest So how does your content marketing strategy work for this site? When Business Blogging Works Too Well… Content Marketing: Connect the Dots and Drive Results. For a social media site to truly step into the spotlight, it has to have something special. Pinterest is one show-stopping sharing site that has taken the Web world by storm. What to Share. Inspire your followers! | WRITING ON THE WEB JUNE 10, 2010 9 Ways to Use LinkedIn for Smart Professionals Don’t know how long the InMail edge will last, but while it’s new and novel, it’s a great way to hit companies or publications you’re dying to work for. Her work has appeared in Entrepreneur magazine, The Seattle Times, on BNET, and in many other venues. How Business Owners Can Benefit From LinkedIn’s Features , this week’s featured guest post, by Carol Tice, Make a Living Writing blog. If you haven’t already built a profile on LinkedIn, I recommend it. LinkedIn offers many ways for you to make new connections. The blog tool. The jobs. | | | | | | | | | -
WRITING ON THE WEB | WEDNESDAY, AUGUST 1, 2012 Guest Blogging: How to Write a Compelling Email Offer It can cause more work if guest writers are not selected prudently. Editorial discretion applies on both sides of the relationship, and we will work together to determine what is appropriate for each of our brands. When Business Blogging Works Too Well… About Blogs Content Marketing Online Marketing Writing for Others, Freelancing blog content blog writing business blogging content marketing with blogs Writing for the WebToo busy to keep up with posting on your business blog? very smart tactic for small business professionals is to invite guest bloggers. Best Regards. MORE >> -
WRITING ON THE WEB | TUESDAY, DECEMBER 7, 2010 Emotional Marketing Makes Memories Well, first you get a million dollars… Knowing humor works doesn’t tell you how to be funny. If you want your content marketing messages to be remembered, you must engage the emotional memories of your readers. Memory formation happens in two ways: A new memory is formed when it hits the amygdala and makes an emotional connection. stimulus may hit the amygdala and be assimilated because it resembles a previously established emotional connection. What results is a neural network of recalled associations that gets triggered by a memory of a hot-button stimulus. Digg this! MORE >> -
WRITING ON THE WEB | MONDAY, DECEMBER 12, 2011 Business Blog: 4 Reasons to NOT Write Your Own And not because this article will tell you anything you don’t already know – rather, it will remind you of business principles that you already apply in your everyday professional work but which you forgot once you started marketing online. However, blogs work best as referral generating machines when they get updated regularly with exciting, innovative, search engine friendly content.Say you want to take a three-month business trip (or, God forbid, well earned vacation). Maximize your work efforts, so you can spend time with your family and pursuing leisure activities. MORE >> -
WRITING ON THE WEB | TUESDAY, NOVEMBER 23, 2010 Neuromarketing and How Content Marketing Works What are 3 ways to frustrated your reader’s brains? Last week, I presented a speech at the 5th International Customer Media Congress in Haarlem, The Netherlands. Besides sharing what neuromarketing is teaching us about the brain and marketing, there are tips here for most web-based content publications. hope you enjoy it and learn something. Let me know if you have questions… Blog this on Blogger. Subscribe to the comments for this post? Share this on del.icio.us. Digg this! Share this on Facebook. Share this on FriendFeed. Email this via Gmail. Add this to Google Bookmarks. MORE >> -
WRITING ON THE WEB | TUESDAY, DECEMBER 6, 2011 Why Writing Like You Talk Works Better for Your Brain Works Better for Your Brain" alt=" Why Writing Like You Talk Works Better for Your Brain" />. Works Better for Your Brain" width="150" height="150" /> Today’s guest post is by Barb Sawyers : Many experts who try to write their own content need to rewire their brains, to abandon the lessons drilled into them at school in favor of the more conversational approach that works better online. Neuromarketing and How Content Marketing Works. The good news is that they can evolve. This style of writing allows you to engage more personally. MORE >>
- Twitter: the little bird that grew up strong WRITING ON THE WEB | TUESDAY, JUNE 15, 2010
- Content Marketing Matters: What’s Your Brand Personality? WRITING ON THE WEB | THURSDAY, NOVEMBER 11, 2010
- Content Marketing: Stories are Key WRITING ON THE WEB | WEDNESDAY, APRIL 11, 2012
- Your Business Blog: Guest Blogging Etiquette WRITING ON THE WEB | WEDNESDAY, JUNE 5, 2013
- How to Make Content More Engaging: 10 Tips WRITING ON THE WEB | MONDAY, JUNE 13, 2011
- The Homer Simpson Guide to Neuromarketing WRITING ON THE WEB | FRIDAY, NOVEMBER 11, 2011
- Guest Blogging: Just How Important Is It? WRITING ON THE WEB | WEDNESDAY, MAY 22, 2013
- 10 Ways to Use Facebook as a List Building Tool WRITING ON THE WEB | FRIDAY, DECEMBER 3, 2010
- 4 Time-Saving Tips for Social Media Marketing WRITING ON THE WEB | WEDNESDAY, JUNE 9, 2010
- Content Marketing with Blogs: 6 Steps to Writing Awesome Fresh Content WRITING ON THE WEB | WEDNESDAY, JANUARY 23, 2013
- My Business Website: Content for Customers… or SEO? WRITING ON THE WEB | WEDNESDAY, DECEMBER 12, 2012
- Online Content Marketing: Let’s Put the “We” Back Into Weblog WRITING ON THE WEB | WEDNESDAY, MARCH 27, 2013
- Writing Web Content: 5 Simple Steps for Results WRITING ON THE WEB | FRIDAY, SEPTEMBER 24, 2010
- Neuromarketing Research: 3 Keys that Trigger a Buying Decision WRITING ON THE WEB | FRIDAY, NOVEMBER 4, 2011
- 5 Reasons Content Marketing is Getting Harder WRITING ON THE WEB | TUESDAY, OCTOBER 25, 2011
- The B2B Manifesto: Trust Building Comes First WRITING ON THE WEB | THURSDAY, SEPTEMBER 23, 2010
- Writing Better Web Content: Ask what? Who? Why? WRITING ON THE WEB | MONDAY, SEPTEMBER 20, 2010
- Brain Scans Reveal 3 Elements of “Buying Brain” WRITING ON THE WEB | TUESDAY, OCTOBER 19, 2010
- Is Your Business Blog Sexy? 4 Simple Ways to Get More Blog Readers WRITING ON THE WEB | WEDNESDAY, APRIL 17, 2013
- Social Media for Busy Business Bloggers WRITING ON THE WEB | WEDNESDAY, JULY 4, 2012
- When Should You Start a New Business Blog? WRITING ON THE WEB | WEDNESDAY, APRIL 24, 2013
- Small Business Content Marketing: When to Hire A Freelance Writer? WRITING ON THE WEB | WEDNESDAY, MARCH 13, 2013
- Content Marketing: What Are Your Target Audience’s Interests, Needs, and Wants? WRITING ON THE WEB | WEDNESDAY, AUGUST 29, 2012
- 5 Ideas for New Business Blog Topics for a New Year WRITING ON THE WEB | WEDNESDAY, JANUARY 16, 2013
- 5 Content Marketing Questions: #1 What’s the Problem? WRITING ON THE WEB | TUESDAY, SEPTEMBER 27, 2011
- High Quality Content Sites Is What Google Wants WRITING ON THE WEB | SATURDAY, FEBRUARY 26, 2011
- Blog Checklist: 10 Items BEFORE You Publish… WRITING ON THE WEB | WEDNESDAY, JULY 14, 2010
- When Business Blogging Works Too Well… WRITING ON THE WEB | THURSDAY, FEBRUARY 10, 2011
- Social Business Success Starts at the Top WRITING ON THE WEB | WEDNESDAY, AUGUST 8, 2012
- Social Networking for Business: What’s Right for Yours? WRITING ON THE WEB | TUESDAY, SEPTEMBER 7, 2010
- What Drives Us? 4 Keys to Creating Compelling Content WRITING ON THE WEB | MONDAY, OCTOBER 18, 2010
- 5 Uses for Your Business Blog WRITING ON THE WEB | WEDNESDAY, MARCH 28, 2012
- Tips on Blog Post Optimization WRITING ON THE WEB | FRIDAY, JULY 29, 2011
- Don’t Jerk Blog Readers Around: 5 Tips to Keep on Track WRITING ON THE WEB | MONDAY, JUNE 7, 2010
- Why Content Marketing with Video Is Key WRITING ON THE WEB | WEDNESDAY, MAY 18, 2011
- Phony Testimonials and Dumb Social Proof WRITING ON THE WEB | WEDNESDAY, JULY 7, 2010
- Basic Human Motivation: 4 Ways to Engage Readers WRITING ON THE WEB | TUESDAY, NOVEMBER 22, 2011
- Basic Human Motivation: 4 Ways to Engage Readers WRITING ON THE WEB | THURSDAY, OCTOBER 28, 2010
- 7 Ways to Market to the Subconscious Brain: The Homer Simpson Guide to Content Marketing WRITING ON THE WEB | THURSDAY, OCTOBER 21, 2010
- Content Marketing with Stories: Better than Facts WRITING ON THE WEB | TUESDAY, JANUARY 11, 2011
- 10 Ways to Make Content More Engaging WRITING ON THE WEB | WEDNESDAY, OCTOBER 6, 2010
- Relationship Marketing Messages that Work: How to Use Send-Out Cards WRITING ON THE WEB | TUESDAY, FEBRUARY 5, 2013
- Content Marketing Focus: Lessons from Steve Allen WRITING ON THE WEB | WEDNESDAY, MAY 8, 2013
- Content Marketing with Stories: Why We Tell Lies… WRITING ON THE WEB | FRIDAY, JANUARY 14, 2011
- How to Write with Your Right Brain: 5 Tips WRITING ON THE WEB | MONDAY, JUNE 20, 2011
- Business Blogging: 4 Ways to Have Fun and Profits WRITING ON THE WEB | THURSDAY, SEPTEMBER 9, 2010
- Educate Your Readers: 4 Learning Styles WRITING ON THE WEB | FRIDAY, AUGUST 19, 2011
- Print Consumer Magazines Score Big in Europe WRITING ON THE WEB | THURSDAY, NOVEMBER 18, 2010
- Brain-Based Blogging: The 4 F’s of Action WRITING ON THE WEB | MONDAY, AUGUST 30, 2010
- 6 Ways Blog Formatting Engages the Reader’s Brain WRITING ON THE WEB | FRIDAY, MAY 28, 2010
- 2013: No Marketing Goals This Year, Just One Word WRITING ON THE WEB | WEDNESDAY, JANUARY 9, 2013
- Content Marketing Tip: Start with Ready-to-Publish Articles WRITING ON THE WEB | THURSDAY, DECEMBER 29, 2011
- How to Convert Readers into Clients on Your Blog WRITING ON THE WEB | WEDNESDAY, MAY 26, 2010
- Content Rules: Insight and Originality Attracts Clients WRITING ON THE WEB | WEDNESDAY, APRIL 13, 2011
- Online Persuasion: Creating Desire WRITING ON THE WEB | WEDNESDAY, AUGUST 4, 2010
- Blog or Website: Do You Use Wordpress as a Website? WRITING ON THE WEB | WEDNESDAY, JUNE 16, 2010
- Top 10 Tips for Creative Blog Writing WRITING ON THE WEB | THURSDAY, JULY 22, 2010
- Content Marketing Results: 18 Ways to NOT Get Blog Traffic WRITING ON THE WEB | TUESDAY, JULY 27, 2010
- Are You Truly Persuasive When You Make Presentations? WRITING ON THE WEB | WEDNESDAY, SEPTEMBER 5, 2012
- Better Content Marketing: Words and Numbers Matter WRITING ON THE WEB | WEDNESDAY, FEBRUARY 27, 2013
- Using a Business Blog: Are You Hard to Find on the Web? WRITING ON THE WEB | FRIDAY, JUNE 29, 2012
- Writing Compelling Content: What Drives Your Readers? WRITING ON THE WEB | MONDAY, OCTOBER 17, 2011
- 7 Ways to Grab Blog Readers’ Attention and Engage their Brains WRITING ON THE WEB | TUESDAY, JUNE 1, 2010
- Writing The Naked Blog: Dress Up Your Words WRITING ON THE WEB | MONDAY, AUGUST 16, 2010
- Content Marketing Tips: Get Your Stories Straight WRITING ON THE WEB | WEDNESDAY, JANUARY 12, 2011
- 8 Ways to Use a Wordpress Sales Page WRITING ON THE WEB | TUESDAY, JUNE 22, 2010
- Content Marketing that Speaks to the Old Brain WRITING ON THE WEB | WEDNESDAY, OCTOBER 20, 2010
- 3 Networking Tips with LinkedIn Groups for Business WRITING ON THE WEB | WEDNESDAY, FEBRUARY 29, 2012
- Blogging that Makes Sense: Mind Your P’s and Q WRITING ON THE WEB | THURSDAY, JUNE 7, 2012
- The 3 P’s of Content Marketing: What’s Your Position? WRITING ON THE WEB | FRIDAY, JUNE 4, 2010
- Top 10 “Ego” Blogs: Get Inspired, Write Better WRITING ON THE WEB | MONDAY, SEPTEMBER 12, 2011
- 3 Online Marketing Tasks: Get Found, Get Known, Get Clients WRITING ON THE WEB | THURSDAY, DECEMBER 16, 2010
- Content Marketing that Speaks to the Old Brain WRITING ON THE WEB | FRIDAY, NOVEMBER 18, 2011
- Engaging Content: 7 Tips to Get Readers to Think WRITING ON THE WEB | THURSDAY, JUNE 23, 2011
- 7 Ways to Format Blogs to Engage Readers’ Brains WRITING ON THE WEB | THURSDAY, JUNE 16, 2011
- Content Marketing Writers: How’s Your Cognitive Fitness? WRITING ON THE WEB | WEDNESDAY, MARCH 6, 2013
- Content Marketing Tip: Use Ready-to-Publish Articles WRITING ON THE WEB | THURSDAY, APRIL 28, 2011
- Quality Content: How to Write Great Blog Posts Every Time WRITING ON THE WEB | WEDNESDAY, OCTOBER 3, 2012
- Business Blog: 4 Reasons to NOT Write Your Own WRITING ON THE WEB | MONDAY, FEBRUARY 7, 2011
- Online Persuasion: How to Write to Create Desire WRITING ON THE WEB | FRIDAY, JULY 15, 2011
- 8 Blog SEO Tips for Top Search Results WRITING ON THE WEB | MONDAY, MARCH 7, 2011
- Content Marketing Tips: Find Your Online Voice WRITING ON THE WEB | TUESDAY, APRIL 19, 2011
- Is the Social Web Changing How We Write?How to Write Like You Talk WRITING ON THE WEB | MONDAY, JULY 5, 2010
- Content Marketing Blues: the Battle for Attention WRITING ON THE WEB | MONDAY, SEPTEMBER 27, 2010
- Why Use a WP Sales Page Template? WRITING ON THE WEB | MONDAY, JUNE 28, 2010
- Get Personal: 5 Tips for Putting YOU in Your Blog WRITING ON THE WEB | FRIDAY, AUGUST 26, 2011
- Smart Time-Saving Tips on Blogging… WRITING ON THE WEB | MONDAY, NOVEMBER 1, 2010
- How to Edit Your Blog Writing: Wot U Can Do WRITING ON THE WEB | WEDNESDAY, SEPTEMBER 15, 2010
- Content Marketing Tips: The Brain Runs the Show WRITING ON THE WEB | TUESDAY, NOVEMBER 16, 2010
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