Writing on the Web

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7 Social Media Mistakes Bloggers Should Avoid

Writing on the Web

Paul Wilberforce is a professional social media marketer working with clients around the United Kingdom. A Note from Patsi: This week’s guest post is about social media  and it’s really important. Because if you want to engage your business blog readers and grow your reader base, you need to use social media. ssets (free). ocial Media. Like-baiting. Buying followers and likes. Author Bio.

How Content Marketing Works on Pinterest

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So how does your content marketing strategy work for this site? When Business Blogging Works Too Well… Content Marketing: Connect the Dots and Drive Results. For a social media site to truly step into the spotlight, it has to have something special. Pinterest is one show-stopping sharing site that has taken the Web world by storm. What to Share. Inspire your followers!

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Content Marketing: How do you know if it???s working?

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How do you know if your content is working for you? But if I had a metric I could look at and be able to tell if my content is working, i.e. having an impact on readers, then maybe I’d become more analytical. Keep it simple and ask, “How will we know that the content plan is working?” Why can’t we have a report for our blogs? Or for e-newsletters? Other?

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4 Reasons to Publish on a LinkedIn Blog

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According to Business 2 Community , in-depth content works best, don’t hesitate to write very detailed and specific posts about your industry. Do you know about LinkedIn blogs? And are you blogging yet on LinkedIn ? I’m not yet, but I will be right after I write this blog post! Since early 2014, LinkedIn opened its publishing platform to its 300+ million users.

Content Marketing Playbook: Strategy and Roadmap

back the curtain on the groundbreaking work hap- pening inside a company Thomas Edison founded 130. relaunch while working for Group SJR, a content mar- keting agency. Everywhere I had been working felt like. death—’This magazine is going to close,’ ‘We’re working. that’s proven to work—one we’ve refined after helping. We are still working on freaking really hard.

Get Found Online: 5 Question Quiz

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The more you address their issues, their problems, and their interests, the easier it will be for readers to find you and the better your site will work for your business. This works great if you’re well known, but to get found, get known and get clients, you need to put on the shoes of your clients, and figure out how they would go about finding solutions to their problems.

Better Business Blogs: Correct Those Broken Links

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If you’re like me, and you’ve been blogging for a number of years, chances are some of your links may no longer work. This Are you keeping your business blog fresh? If This guest post, from Susan Boggs, offers tips for successful bloggers and blogs on how to find and correct broken links. We would engrave them into stone and follow them judiciously. Ah, yes, nirvana. Link rot.

5 Key Elements for Your “About” Page: How to Tell Your Story

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However, when I work with clients to improve their blog, I don’t often see them telling their story well, if at all. Many bloggers copy and paste their bio or resume onto their About page, written in the 3rd person: “John Smith is a consultant with 20 years experience working with Fortune 500 companies on their strategic development plans.”. Personalities count. But so are you. P.S.S.

Is Your Content Writing Appealing to Thinkers AND Feelers?

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In The Collected Works of C. G. Is your blog  content writing  appealing to both thinkers AND feelers ?  If you aren’t appealing to these two types of communication (and decision) styles, you’re missing half of your readership potential. When I’m blogging, I like to cite studies whenever I  write  about a concept, to prove my point. Two judging functions: Thinking and Feeling. Blaaah.

SEO and Content Marketing: A Love Story

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Once upon a time, SEO met up with Content Marketing , fell in love, and vowed to never separate, to always work together in harmony. to share his insights on working with SEO and CM together instead of separately. How do the two differ and how are they alike? This week, I invited Jack Dawson of  webfia.com. Where and How They Met. SEO and CM are distinct yet inseparable. Job done!

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How to Make Money Blogging:Yes – You Can Still Make Money Blogging!

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This list is in no particular order, nor is it exhaustive, but in a nut shell, here is how it works: Advertising. Can you still make money blogging ? Or is it too late to get in to the game? As I shared in my last post , the blogging has rapidly changed, but it’s not too late to start a blog, or turn your existing blog in to a source of income. There are two primary methods: Directly.

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Staffing and Launching Your Content Marketing Program

success was attributed to work we did months ago. work needed,” he wrote in a blog post. Playbook series—the point where the difficult work. experiences as publishers and the work we’ve done. you excited to come to work every day, pushing you to. We are still working. telling you that certain things work—we want to tell you. actual work.”

What Hemingway Knew: How to Write Blog Content that Attracts Readers

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Let me know how it works for you: connect with me on LinkedIn. Is your blog content compelling? Are you attracting new readers, engaging with them, and growing your reader base? In my last post , I shared an acronym that you should be using when writing blog content: C ontent (compelling). ssets (free). ocial Media. As Larry W. You’ve got to connect with readers in emotional ways. .

The ABC’s of Great Blogging: Be Original and Offer Insight

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This works, but it’s a lot of work. Be Original and Offer Insight" width="325" height="228" title="The ABC’s of Great Blogging: Be Original and Offer Insight" /> When it comes to content marketing  and great blogging, insight and originality rules. According to the authors of  Content Rules : “Produce great stuff, and your customers will come to you. 2011). great headline.

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Business Blog Writing: How to Avoid Time-Suck

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So here’s a tip for saving time writing on your blog: Write something you’re already working on. What types of projects are you working on?  Do you turn them into blog posts? I’d love to hear from you – leave your comments or tips for others. How do you avoid time-sucking traps when it comes to blog writing ? It happens to the best of us. Sound familiar?

Tips on Writing a Great Blog Post:Give it a Rest

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When we are working a problem, we can become so fixated on the problem that we block a great solution. It’s the rainy season here in Mexico – a great time to do a lot of reading, writing and recovery – at least, that’s what I told myself when I scheduled my shoulder surgery. But I’m having trouble with my blog writing.  And that’s it.  I had altered my writing process.  Incubation (Rest).

Content Marketing 2016: Staffing, Measurement, and Effectiveness

49 percent work across B2B and B2C businesses. their work as average, not very effective, or not. at least 25 full-time employees working on content. However, putting in the work to team up with talented creative. almighty question: Does this strategy actually work? blend of data to get the full picture of what’s working. Copyright © 2015 Contently. little.

Best Kept Secret of an Email Newsletter Bio

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Let them know what kinds of people you work with, and how long you’ve been helping them. What’s the best kept secret of a newsletter bio? As I mentioned in my last post, your bio on your blog or website About page should be current and tell a story, rather than be a resume written in the third person. The same is true for an email newsletter bio. ”). ” (WIIFM). Offer Help.

Creative Work, Blogging, Writing and Resistance

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Everyone encounters resistance when it comes to blogging, writing, and creative work. When it comes to doing work – putting words on the page… or electrons on a screen – you can’t escape getting stuck. Work requires you to actually do something. Resistance aims to stop us from doing our work. Ever get stuck? And it loves fear. The solution? Write.

Content Marketing Graphic: What’s Missing in this Visual?

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width="300" height="224" title="Content Marketing Graphic: What’s Missing in this Visual? " /> I ran across this great slide share about how content marketing works on Vizedu from Sandeep Arora , but there’s something missing. Don’t get me wrong, I love this explanation of what content marketing is, how it works, and the difference from traditional marketing. How do you do this?

Out-of-Office: 4 Time-Saving Social Media Tips to Keep Connected

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Hiring someone to do this for you makes sense, because you are freeing up brain-space for more creative and challenging work. How can you use Social Media tips when you’re away from the office for a week? The good news is that it got me thinking about shortcuts and what can be done to extend your reach of online content marketing using social media tips. Time-saving tip: Use a VA.

Advocate Marketing Creates B2B Relationships That Lasts A Lifetime

buyers are consumers outside of work hours, and this pattern carries over to how they learn about. of influencers work with every account in this way.” best: “We are 100 years old with more than 103,000 employees working all over the world. digital agency Wpromote, works backward through his client’s “perfect customer journey” to decide. We work with. offerings.

How to Start a Blog: 7 Steps BEFORE You Blog

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But if it does, or if you are considering starting a blog, please allow me to share this story… Several years ago, I took up needle work, you know, cross-stitching designs on canvas with yarn. looked down at my needle work and like a shock, it hit me. I’d been doing them all backwards. How do I start a blog ? . Last fall Kris and I spent some time interviewing clients. Well, no.

4 Ideas to Generate Blog Topics

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Instead of blogging every day, develop a scheme that’s reasonable and workable for you: e.g. twice weekly and then schedule different topics to work through in that time. How are you doing with your 2015 blog goals ? Are you publishing blog topics that include compelling, relevant content that solves the problems of your readers? Many free versions are available online, including SERPs.com.

The ABC’s of Business Blogging:How to be Heard above the Noise

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Other times a good hook works better. How to be Heard above the Noise" width="232" height="232" title="The ABCs of Business Blogging: How to be Heard above the Noise" /> Let me ask you a couple of questions about your business blogging. When you’re competing online with other experts in your field, what makes you stand out? You can too. The ABC’s of Great Blogging. A. great headline. B.

5 Best Business Blog Goals for 2015- And 5 Steps to Get You There

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But after 15+ years working with  executive coaches and consultants , I know that having clearly defined goals and expectations for a business blog or website is critical to help you get found, get known, and get clients; it will improve how you show up on the Web. I’ve found that many professionals are vague when it comes to setting their business blog goals.

Content Methodology: A Best Practices Report

This virtuous circle is only possible when the company works to build a culture of. work,” Becker said. “We needed to prove that content can improve marketing’s. culture of content doesn’t emerge overnight, but working to build one across these. Content Methodology: A Best Practices Report A content methodology works in much the same way as a flywheel. Content. In the.

Blog Goals: 5 Tips to Keep Your Blog Focused and on Track

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When I’m working with my clients on their blogs, I often find their content is all over the map. Focused and on Track" width="700" height="503" title="Blog Goals: 5 Tips to Keep Your Blog Focused and on Track" />. Is your blog focused and on track? Do you find yourself saying, “I don’t have enough time to blog,” or “I don’t know what to write about?” ” Guess what?

How Authentic is Your Blog Writing?… And,How Do You Write Authentically?

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Let them know what kinds of people you work with, and how long you’ve been helping them. All the data shows that people prefer doing business with authentic brands and authentic professionals. But how authentic  is your blog writing? Do you sound authentic? And, how do you write authentically, anyway? Don’t try to sound too good. People have antennae for hyperbole. So far, I’m about even.

Starting a New Blog?6 Things a Business Blog Must Have

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Typical clients page: who do you work with? Testimonials , showing social proof of what happens as a result of working with you. Are you starting a new blog ? What should you include in your blog if you want to use it to attract clients? I’ve been talking about how to start a blog in my recent series of posts. Design for Branding, Trust, Personality. Easy Navigation.

Connect Your Blog to Facebook Automatically

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Automatically linking your blog posts to Facebook, Twitter, and Linkedin can get you some great publicity and traffic but it can be challenging to figure out how to make it all work. You can choose one or all of the options. 2.   Use the FB notes application.  It works the same way for both profiles and fan pages. Are your blog posts fed automatically into Facebook? Yikes! Digg this!

Study: How Much of Your Content Marketing Is Effective?

What’s working—and what’s not—for over. working remotely. to explore what works for their particular audiences. necessarily work with content. Copyright © 2015 Contently. All rights reserved. contently.com By Jordan Teicher Study: How Much of Your Content. Marketing is Effective? 700 content marketers. CONTENTLY STUDY: HOW MUCH OF YOUR CONTENT MARKETING IS EFFECTIVE?

Top 5 Content Marketing Blog Aggregators

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Have you created a list of your top 10 blogs?  If not, you’re missing out on opportunity to improve your search rankings.  It’s easy, smart and can help your business blog get inbound links. I’ve talked about creating your own Top 10 lists  before, and it still makes sense, even more so given the way SEO  works today. This part requires a little recon work on your part. Get Spokal.

How to Lure Readers to Your Blog from Social Media

Writing on the Web

mean, every writer wants millions of eyes on their work. from Social Media" width="300" height="212" title="How to Lure Readers to Your Blog from Social Media" /> Let’s face it; sometimes it’s hard to draw people’s attention away from their many social media accounts.  I know that I’m guilty of not being willing to leave the social media site I’m browsing to visit an outside blog or article.

Newsletters, Social Media, Blogs: What’s Best?

Writing on the Web

Provide leadership coaching insights for your work. Whats Best?" width="300" height="200" title="Newsletters, Social Media, Blogs: Whats Best?" /> Have blogs and social media replaced e-newsletters ? Ask other professionals if they’re getting results from an e-newsletter , and then judge for yourself if it’s worth the time and effort (and money). my success. ” What about you?

6 Easy Tips to Be a Better Blog Writer

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Here are a few ways that you can work on becoming a faster and better blog writer , which will in turn free up your time: Set yourself up for success. Work on increasing your typing speed. How can you get to be a better, faster blog writer ? Did the job of blogging or writing fall into your lap? Bloggers come from all walks of life, that’s one thing that I know for sure.

B2B Marketing Trends for 2016

Ambal Balakrishnan, Head of Marketing and Strategy, Click Documents [link] B2B Marketing Trends for 2016 9 Take Content Marketing to the Next Level Get Over Our Fear of Video 75% of executives watch work-related videos at least once a week, and. get granular with marketing tactics and messages, and plan tactics based on what is likely to work in the. B2B Marketing. know which half."

Your Business Blog Sweet Spot: How to Find It and Keep It

Writing on the Web

Here’s a quick list of survey questions to ask your target audience to help define what they want to read: What are the five top web sites you visit frequently in your work? But you can’t build relationships with people you don’t know. I’m interested in knowing your top 5 web sites you visit regularly for work (besides your own, of course). They won’t stay. Wikipedia. What about you?

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How to Make Social Proof Work for You

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Know what works best for your content marketing strategies, especially when creating a website or blog, introducing yourself, a new product, or special promotion. Here’s another way of looking at the degree to which a client recommendation will work to convince readers to take action: Clearly, there are advantages in sharing as much as possible about the reviewer leaving a rating or comment.

Better Blog Writing: Getting Hooked by Your Own Hook

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Other times a good hook works better. The lesson to learn when working with clients is to not get too attached to your words and listen to feedback. “I would advise anyone who aspires to a writing career that before developing his talent he would be wise to develop a thick hide.” ~ Harper Lee – Author To Kill A Mockingbird. It must have been the coffee. But there I was at 5 a.m.

6 Big Content Marketing Challenges of 2016

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Content marketing is challenging, but it’s also the most rewarding work I’ve ever done. When I think about expressing care for my clients and readers, it shows up in the quality of my work: I care if my blog has high quality, relevant content that helps readers. What more satisfying way to market professional services than by writing from the heart? How to grow readership.

Evangelizing a Content Marketing Program

working, and as a result, creating content people. work so you can create better content and con- tinuously build a bigger and better audience. Moye publishers 15 to 20 stories each month through a “virtual news- room,” as most of the team, including Moye, works remotely. doesn’t work in the modern media landscape. All rights reserved. Introduction 4 II. The hotel giant.

Build a Product Funnel on Your Blog:Make Your Content Marketing Profitable

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Content marketing works because you take a reader through the steps of getting to know you, like you, and trust you. Here’s how it works: Your blog should have  cornerstone content pieces  to communicate your core values and passion and business mission. Are you building a product funnel on your blog? Sell products or services because of your blog , or indirectly. Next Steps.

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