How Services Firms Grow with Online Marketing (Guest Post)
MAY 14, 2013
We wondered how three groups of professionals use 15 common online marketing tools in order to discover what tools work best when marketing professional service firms. A note from Janice: Professional services for activities such as infrastructure assessments, deployment planning, and outsourced IT operations are a significant revenue stream for many technology companies.
Four Tips to Guarantee Freelancer Websites Deliver Great Results (Guest Post)
FEBRUARY 12, 2013
expert) and Chicago Manual of Style-freak who dabbles in social media, works in. Work through breakfast, lunch, and dinner (again), and do it yourself. Working with Writers elance finding a freelance writer freelance copywriter freelance websitesA note from Janice: I know that not every technology company has the budget to hire a freelance technical copywriter with my depth of subject knowledge, writing skill, and marketing savvy. For these companies, the freelance marketplace sites can be a good way to find writers for less-demanding content projects. The current. In the.
Justifying the Cost of an Experienced Freelance Writer
AUGUST 14, 2012
The factors below show the often-overlooked value to be gained by working with a long-established freelance writer. Deliver high quality for your materials by focusing only on project types where they can produce their best work. Offer ideas and perspectives, gained from working with multiple clients, that can improve your materials. Work Quality. Content Marketing Sales Materials Working with Writers copywriting budget copywriting servicesBut it's a question you will want to ask any freelance copywriter you hire. The reason? Value Area. Project Management.
Do You Need a Long-Form or Short-Form Copywriter?
AUGUST 13, 2013
Content Marketing Sales Materials Working with Writers case study content marketing copywriter long form content social media update white paper A typical job ad for a copywriter includes a statement like this: "Must be able to write all types of content, from white papers to webpages to tweets.". Sounds good, right? What should you expect of a long-form copywriter?
Content Marketing Playbook: Strategy and Roadmap
back the curtain on the groundbreaking work hap- pening inside a company Thomas Edison founded 130. relaunch while working for Group SJR, a content mar- keting agency. Everywhere I had been working felt like. death—’This magazine is going to close,’ ‘We’re working. that’s proven to work—one we’ve refined after helping. We are still working on freaking really hard.
Case Studies: Ask Short, Clear Questions
FEBRUARY 14, 2012
Allows you to conduct interviews by e-mail for customers who prefer to work that way or when their spoken language skills may make a telephone interview a difficult experience. When you ask questions during a case study interview, do you talk too much? If you're getting answers that are lackluster, confusing, or less complete or enthusiastic than you expect, the problem may be how you asked the questions. Common symptoms: Using more than two sentences for a question. Asking for too much information in a single question. Forces you to focus on one topic at a time.
Can Your Copywriter Do the Math?
SEPTEMBER 10, 2013
Content Marketing Sales Materials White Papers Working with Writers fact checking infographics statistics copywriting technical copywriter writing technical data What''s wrong with this statement? 30% of users who rely mostly on voice calls + 40% of users who rely mostly on texting = 70% of users are ready to adopt video calls. Well, maybe. High or low? Context. Source and fact checking.
Do You Want a Case Study or Just Feedback?
MARCH 12, 2013
The best way to do this is to work from a predefined list of questions and let the writer guide the interview. A prime customer has just agreed to participate in a case study for your product--great news! But it can be tempting to turn what should be a focused case study interview call into an extended grilling of the customer for every bit of product feedback you can get.
What To Do With a "Not Quite Ready" Technology Case Study
APRIL 6, 2011
But be sure to reach agreement with the customer about working on a full case study in the future, when the outcome of the complete implementation and results achieved are known. One of your company's sales reps e-mails you in breathless excitement: "We just signed a contract with XYZ company and they are willing to say great things about us. Can we get the writer to do a case study?".
Staffing and Launching Your Content Marketing Program
success was attributed to work we did months ago. work needed,” he wrote in a blog post. Playbook series—the point where the difficult work. experiences as publishers and the work we’ve done. you excited to come to work every day, pushing you to. We are still working. telling you that certain things work—we want to tell you. actual work.”
Do You Need a Specialty Copywriter?
APRIL 10, 2012
instead, I recommend that clients find a writer whose focuses on this kind of work. Y our company has a particular market focus. Additionally, some writers may know how to work with producers on video and podcast scripts, while others may not have the visual and auditory thinking skills required by these projects. But if you choose the right writers--and use them for projects where they can work most effectively--you'll likely ease your project burden and receive better content as well. . These ideas can help your search. Your project requires a specific writing style.
When You Can't Find a Writer Who Knows Your Technology
NOVEMBER 6, 2013
You''ll likely need to consider working with a technical copywriter who has good skills and relevant experience, but who will need training in your particular subject matter. Editing and polishing a draft written by one of your technical experts is a good start, because the writer can learn while working. You''ve searched on LinkedIn and Google. What can you do?
Tell Your Own Stories
MARCH 2, 2010
Here are some sites to explore if internal stories would be suitable for promoting your company's products and services: Cisco Systems: Cisco IT at Work (Disclosure: Cisco is a client and I have written a substantial amount of content for this subsite.) Does your company produce a product that it uses internally? If so, have you written your own case study?
Good Content Marketing Resources You May Have Missed
DECEMBER 10, 2013
The quiet that comes when work slows for the the holidays is a good time to catch up on the best marketing resources of the past year. Although largely focused on the visual presentation of call to action buttons and links, copywriters who work with a designer on web content can also learn new techniques from this guide. Blueprint of a Modern Marketing Campaign from Kapost.
Content Marketing 2016: Staffing, Measurement, and Effectiveness
49 percent work across B2B and B2C businesses. their work as average, not very effective, or not. at least 25 full-time employees working on content. However, putting in the work to team up with talented creative. almighty question: Does this strategy actually work? blend of data to get the full picture of what’s working. Copyright © 2015 Contently. little.
Refresh Your Best Marketing Content
JANUARY 9, 2013
Content Marketing Sales Materials Working with Writers content marketing content writer technical content technical marketingAt the beginning of the year, your content marketing plans are likely focused on new, new, new: New white papers, sales brochures, Web articles, and customer case studies. Has any piece of marketing content in your library had the same ROI?
Maximizing the Content Value of an Interview Call
OCTOBER 8, 2013
So often when I''m working on a content marketing project, I see good stories and information go by the wayside simply because they don''t fit the immediate need. Then work with the writer to make sure the interview questions will gather the needed input. Good content is a shame to waste. And so, a potentially very valuable marketing opportunity is wasted.
How a Freelance Writer Can Help Solve Marcom Project Issues
JULY 6, 2011
For example, the writer can: Bring a fresh set of eyes and insights from working with other companies to project plans and outlines. Content Marketing Sales Materials Working with Writers freelance copywriter freelance writer marketing communicationsProject delays or dissatisfaction with the drafts that have been developed so far.
Get More Value from Your Content
JUNE 1, 2011
Writing the posts then becomes a relatively small amount of work, because the writer has gathered the input and knows which text in the white paper to adapt. Content Marketing Working with Writers"Whew, I'm glad that content project is finally done!". Now, how do you get the most value from all the time, money, and effort you've invested in it?
5 New B2B Sales and Marketing Strategies
your best people are working blind.”. goals and it takes hard work. 5 New B2B Sales and Marketing. Strategies. Overground. 2. The traditional B2B sales and marketing model is typically depicted in the shape. of a funnel; flow starts with marketing and then transitions to sales. Pretty. standard, right? Well, the model has shifted with the customer now in control and. disconnect.
Good Writers: You Can Never Know Too Many
MAY 4, 2011
And it's always good to know another copy writer is available, just for those times when: Your current writers are too busy. A new product launch needs several writers working in parallel. Content Marketing Sales Materials Working with Writers copywriter finding a writer on LinkedIn freelance writer how to find a good writerIf so, great! How can you find those writers?
Is Your Marketing Project Ready for a Writer?
AUGUST 3, 2010
You will save project time and writing costs by checking these factors before you engage a writer to begin work: Does it still makes sense to produce this project? Content Marketing Sales Materials White Papers Working with Writers brochure copywriter copywriting copywriting services freelance copywriter marketing messages marketing projects marketing writing white paper working plan
Justifying the Cost of a Professional Copy Writer
JANUARY 4, 2011
Especially if you have developed a good working relationship with a copywriter over multiple projects, consider asking him or her to take on appropriate project management tasks. subject matter experts) who might be tapped to work on this project. A new year typically means a long list of new marketing communications and public relations projects.
The Value of LTRs with Freelance Copywriters
DECEMBER 7, 2010
Insights into your company’s culture helps the writer work appropriately and effectively with your subject experts and customers. An understanding of your preferences simplifies work tools and processes, frequency of contact, how to handle issues that come up in the project, etc. Month after month, year after year, they come back to me with new assignments.
Definitive Guide to Planning a New Content Initiative
At Divvy, we work closely with many of our. that work just for her. find the beauty tips, tricks and products that work just for her. working very well for them.” “If your content marketing is for everybody, it’s for nobody.” While it might take some hard work and convincing to narrow. Does she even have the skillset to handle the design work on this piece?
How a Freelance Copywriter Can Help You Manage Marketing Projects
OCTOBER 19, 2010
An experienced freelance writer can likely help you with certain project management tasks, making the work simpler for you and others involved in the project. Working with Writers copywriter copywriting copywriting services freelance writer manage marketing projects marketing communications manager marketing project management sales collateral projectsProbably not. Maybe not.
Insist on the Right Copywriter
SEPTEMBER 21, 2010
If your primary source of outside help for marketing communications and public relations projects is a marketing or advertising agency, you have probably worked with whichever copywriter the agency assigns to your account. You may be better served by bringing in your own freelance writer to work with the agency, especially for certain situations and projects. Not at all.
Is Your Topic Worthy of a White Paper?
OCTOBER 5, 2011
This topic is of keen interest to technical decision makers, who want to know how the product works and how it will integrate within their technical environments before they will seriously consider it as a candidate for purchase. Because white papers have such high levels of proven marketing value, it's tempting to consider every potential topic about a product to be worthy of a white paper.
How to Tell When You Have a Good Freelance Copywriter
JULY 20, 2010
Quality of the work. Here's an easy way to evaluate: how much rewriting of the writer's work is necessary, especially after the second draft? The writer can work independently, but knows when to ask for your help in gathering information, contacting input providers, or refereeing comments and input from document reviewers. Consider the factors below. The "gets it" factor.
Content Methodology: A Best Practices Report
This virtuous circle is only possible when the company works to build a culture of. work,” Becker said. “We needed to prove that content can improve marketing’s. culture of content doesn’t emerge overnight, but working to build one across these. Content Methodology: A Best Practices Report A content methodology works in much the same way as a flywheel. Content. In the.
Why the Best Writer is a Busy Writer
JUNE 15, 2010
You have a project that is due next week and you need a writer who can start work on it immediately. You finally assign the project to the first writer who says “yes” to the schedule, cross your fingers and hope that person will produce acceptable work. You search for a freelance writer, but so many are busy. Perhaps you get lucky and find a good writer to add to your freelancer list.
Top 10 Ways To Be a Good SME
JUNE 1, 2010
As a technical copywriter, I greatly enjoy working with engineers and other subject-matter experts (SMEs). do you find helpful for the working relationship between SMEs and writers? White Papers Working with Writers copywriting high-tech SME subject-matter experts technical copywriterHere are my top ten ways to be a good SME: . Be specific in your comments.
Why Does Writing Take So Long?
MAY 18, 2010
In a typical work week, freelance copywriters juggle multiple projects from multiple clients, each in different stages of development. By working with the writer to identify and remove project challenges as they arise and by understanding what a freelance writer must manage, you can develop project schedules that are easier to meet for everyone. How much time should that really take?
White Papers: Does Your Writer Have an Eye for Detail?
MARCH 13, 2012
Given that a white paper is usually a showcase marketing piece for your product and company, you have every right to expect that the writer has done the detail work to create a quality draft. Content Marketing White Papers Working with Writers technical marketing technical sales white papersAn obvious typo. usage that shows a clear misunderstanding of the word's meaning or proper use. statement of quantitative results where the math doesn't add up. missing or incorrect source citation. Worse yet, even a simple spelling error can result in a large loss of online sales.
Study: How Much of Your Content Marketing Is Effective?
What’s working—and what’s not—for over. working remotely. to explore what works for their particular audiences. necessarily work with content. Copyright © 2015 Contently. All rights reserved. contently.com By Jordan Teicher Study: How Much of Your Content. Marketing is Effective? 700 content marketers. CONTENTLY STUDY: HOW MUCH OF YOUR CONTENT MARKETING IS EFFECTIVE?
Do You Need a Freelancer or an Agency?
FEBRUARY 16, 2010
freelance technical copywriter can easily handle a single document or a set of related materials, working with your company’s templates and style standards. Many of these routine projects could be outsourced to a freelancer for both writing and project management services, allowing you to work on more strategic marketing projects. The questions below can help your decision-making.