As a technical copywriter, I greatly enjoy working with engineers and other subject-matter experts (SMEs).  do you find helpful for the working relationship between SMEs and writers? White Papers Working with Writers copywriting high-tech SME subject-matter experts technical copywriterBut as an SME, there are several things you can do to make everyone's job easier and create a more collaborative and productive relationship with a writer. Here are my top ten ways to be a good SME: . Respect the fact that you know the product, the writer knows good writing. MORE >>

You have a project that is due next week and you need a writer who can start work on it immediately. You finally assign the project to the first writer who says “yes” to the schedule, cross your fingers and hope that person will produce acceptable work. Working with Writers copywriter copywriting copywriting services freelance copywriter freelance writer technical copywriter technical writer white paperYou search for a freelance writer, but so many are busy. In the meantime, you forget about those other writers who declined the project because they’re too busy. MORE >>

instead, I recommend that clients find a writer whose focuses on this kind of work. Additionally, some writers may know how to work with producers on video and podcast scripts, while others may not have the visual and auditory thinking skills required by these projects. But if you choose the right writers--and use them for projects where they can work most effectively--you'll likely ease your project burden and receive better content as well.  . It's easy to understand that not every freelance writer is a good match for every marketing project. MORE >>

If so, how do you work with them to develop good content?  . Content Marketing Sales Materials Working with Writers SME as writer technical copywriter technical marketing writing technical sales materialsWhether they like it or not, whether they feel capable or not, many technical subject matter experts (SMEs) are now expected to be a white paper writer, a web content writer, and a blog post writer. However, in most cases, these writing assignments aren't getting done--which is frustrating to both the SMEs and the marcom managers who oversee these projects. MORE >>

Here are some sites to explore if internal stories would be suitable for promoting your company's products and services: Cisco Systems: Cisco IT at Work (Disclosure: Cisco is a client and I have written a substantial amount of content for this subsite.) Does your company produce a product that it uses internally? If so, have you written your own case study? Some of the largest technology companies are certainly users of their own products. And many have produced case studies, white papers, and other resources about the implementations, the value gained, and the lessons learned. MORE >>