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JUNE 4, 2012 5 Cool Social Media Tools to Help You Expand Your Small Business
If that sounds like a lot of work, it’s because it is a lot of work. Guest Post by Alicia Ranch-Traille. For a small business, the successful use of social media involves a bit more than simply “liking” a few things on Facebook. If you want to make an impact on the social media scene, you'll need to run your presence like an election campaign. 1) Monitter. 5) Disqus.
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SEPTEMBER 21, 2011 Treating Your Customers Like People – Not “Names”
In 1978, Bob Seger topped the charts with Feel Like a Number , a lament about how large institutions often dehumanize their individual constituents. The song struck a cord (if you’ll excuse the bad pun) with fans and remained popular for years because no one likes being made to feel anonymous— like a number, a statistic, a mere name. ’ That was eight years ago. An extreme example?
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MARCH 2, 2012 4 Reasons Your Business Sucks at Social Media
This might seem a lot of extra work on your end, but it’s necessary to build the social media presence you need. She is a dedicated business owner advocate with a mission to ensure all business owners have access to critical information in order to make the right choices and achieve the highest possible value from their life’s work GUEST POST. 1) Stop trying to build Rome.
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OCTOBER 19, 2011 Creating Great Digital User Experiences for Your Next Wave of Customers
” Much of the easy work has already been done. In an outstanding piece on Harvard Business Review, Users Are the New Growth Engine , Aaron Shapiro warns CEOs who “won’t acknowledge the impact digital technology is having on their business,” may not be around in five years. ” Their world has always included computers, the Internet and cell phones.
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JANUARY 3, 2012 Web 4.0: The Era of Online Customer Engagement
You proactively work on your customer experience strategy. In the prophetic words of Bob Dylan, “for the times they are a changin’” Right on Bob, right on! The one constant is change. And nowhere is this more the case than the way buyers are using the Internet. 2012 is ushering a new era where companies who don’t get customer engagement will be left to compete for the scraps. I’m not talking about luddites holding your company back. After all, you have a web presence. You’ve been dabbling with social media for a few years now. You will be left behind.
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JULY 18, 2011 Exceeding Expectations with Live Customer Engagement
The way our technology works is different than anything available in the marketplace, and is the biggest shift in real-time customer response technology in the last decade. Exceeding customer expectations is about ceaselessly working to address the customer's questions and concerns. By Lief Larson Here at Workface we’re in the business of powering live engagement on the web.
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WORKFACE You've Heard of CRM, But Do You Know VRM?
| THURSDAY, AUGUST 2, 2012
There is also a new wave of upstart groups working
on VRM digital locker solutions, including: DataBanker , MyDex , and Personal.com. In 2006 Mike Vizard coined the term Vendor Relationship Management (VRM) as the counterpart to Customer Relationship Management (CRM). Whereas companies use CRM to pull, collect, and curate customer data for record management and subsequent follow-on marketing, VRM is a conceptualization of customers owning their own data and maintaining control over how, when and where they choose to push that data to companies (vendors). Who can blame them? MORE >>
WORKFACE Trust & Potential Customers on the Web
| THURSDAY, JUNE 14, 2012
When he's not acting as a resultant for his clients, he is working
on his farm. Yesterday I was afforded the incredible opportunity to sit down and talk with Carl Moe, author of the book Chief Revenue Officer. Carl is the founder and Managing Director of C.R.O. Success LLC. He began his career in Detroit selling computer-based design and production automation systems for Digital Equipment Corporation, then went on to hold executive roles in technology-based companies including President of Rank Sherr Tumico, Inc. Carl is also skilled in the art of saying the most while talking the least. MORE >>
WORKFACE How Weird are We?
| THURSDAY, JANUARY 5, 2012
And no matter how much the customers change, the formula continues to work
. And he says that may make you uncomfortable if your work
"revolves around finding the masses, creating for the masses, or selling to the masses." Do you know enough about them, about their lives outside their work
, about why they buy from you rather than another vendor? By: Harvey Mackay. For years I have been promoting the concept that you must "humanize your selling strategy." How will it benefit them? Let's use envelopes as an example. Your selling strategy. How you sell. And yes, more weird." MORE >>
WORKFACE Workface Annouces the "Chat Live" Status Button
| WEDNESDAY, DECEMBER 7, 2011
Note: Special thanks to Workface team members Evan Carothers , Tim Wilsie and Jereme Allen for their pioneering work
on this first-of-its-kind technology. Incredible work
guys We've all used (or at least have seen) all the nifty little buttons that can be added to our websites. There are buttons for RSS feeds, buttons for Facebook Connect, the Google +1 button, and a myriad of other buttons that are designed to help our website visitors engage more deeply with our brand. Well, Workface is proud to annouce the first version of the Workface Status button. What Does It Do? Chat now". MORE >>
WORKFACE “Hot” and “Cool” Social Media
| FRIDAY, APRIL 6, 2012
Marshall McLuhan is probably best known for postulating that “the medium is the message,” but his lesser known “hot” and “cool” media concept may prove even more prescient with the impending engagement economy that will be adopted by marketers and salespersons interested in making social media work
in entirely new ways. Early this week my industry colleague Scott Litman, CEO of media company Magnet360 , announced a directional change for his firm. Magnet360 will now focus on social business as a social enterprise agency. was in Washington, D.C. MORE >>
- Human Availability & Website Visitors = Great Investment WORKFACE | MONDAY, JULY 30, 2012
- Customer Service Equals Active Listening for Social Media WORKFACE | MONDAY, JUNE 13, 2011
- 6 Billion Kings – Why Your Approach to Customers Must Change WORKFACE | TUESDAY, JANUARY 17, 2012
- Authenticity in a Shifting World… It’s Madness! WORKFACE | TUESDAY, FEBRUARY 28, 2012
- Selling on the Web has Rules: Break Them! WORKFACE | SATURDAY, JUNE 4, 2011
- An Internet Sales Force Needs Better Tools WORKFACE | WEDNESDAY, JUNE 1, 2011
- Going Social in Search Engines WORKFACE | WEDNESDAY, MAY 25, 2011
- Giving Your Website Visitors a New Choice: Human WORKFACE | SUNDAY, MAY 8, 2011
- Pinky McNamara Passes WORKFACE | TUESDAY, MAY 24, 2011
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