| | | What Works - What Doesn't | |  Work | 24 articles |
| Page 1 of 1 | Previous | Next | WHAT WORKS - WHAT DOESN'T JULY 8, 2010  Time to Kill the Press Release? Much as I appreciate the work, being paid to remove value from content can’t be a good long-term business model. We could then save the expensive writing and editing work for case studies, blog posts or Webinars when we have the clearances and approvals to write something that is more useful, in-depth and relevant to the reader. Dangerous idea, thinking too much. | WHAT WORKS - WHAT DOESN'T DECEMBER 16, 2010  12 Quick Content Marketing Tips and Trends What works now: Easy-to-read charts, especially those showing usable data from your origina l research. 8) Both long and short blog posts can work, but about one page (screen) of content seems to draw the most readers. Among the ideas and tips they tossed out for making the most of your blogs, Tweets, emails, videos, etc.: . Including hot key words and being snarky (i.e., edgy) helps. | | | | | |
| WHAT WORKS - WHAT DOESN'T JULY 26, 2010 Just Say No To "Social Media Press Releases" The central problem is that this “Social Media Press Release” is still all about the vendor, which is why it doesn’t work in today’s world of “two-way” conversations among customers and vendors. To succeed, the “social media press release” must focus more on content than Web bling. Catherine Marenghi , senior PR manager at Cognizant Technology Solutions (a client of mine) read my recent post asking if it’s “Time to Kill the Press Release? On second thought, my first thought was right. with similar links. | WHAT WORKS - WHAT DOESN'T NOVEMBER 9, 2010  How Much Rope Should You Give a “Corporate Reporter?” Companies have been hiring ex-journalists for years as PR people because they knew how to tell a story and how to work with their fellow ink-stained wretches. will profile brands and the people that work for them. For those old enough to remember ink.). His goal, he says, is “to drill down within the company and the industry to find the stories that too often go untold. I (of course!) | WHAT WORKS - WHAT DOESN'T JULY 21, 2010  Selling Your Weaknesses in B2B Content Marketing Reason Four, that social media creates another isolated marketing silo that doesn’t work effectively with other parts of the organization. Turn out better content and social media will work better. All HubSpot is admitting is that social media is not a cure-all and that its product has to be used correctly to work. Which they are. The implied solution? | WHAT WORKS - WHAT DOESN'T JUNE 22, 2010 Why "Cost Per Lead" Is The Wrong Question Or is it the name, contact information who has indicated (either through a registration form or their readership history) that they’re feeling the pain you can solve, own the hardware and software your product needs to work, and are willing to sit down and talk for ten minutes? veteran marketing director working for a social media startup told me recently that white-paper syndication services charge about $25 per lead, (names of individuals with certain titles, at a given size organization, etc. But you’re actually asking to be bamboozled because you haven’t defined a “lead.” | | | | | | | |
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WHAT WORKS - WHAT DOESN'T | THURSDAY, AUGUST 12, 2010 Amateur Bloggers Jump Ship, Pros Taking Over
A story in the current Newsweek says that interest in amateur (non-profit) blogging and contributing to Wikipedia is falling off rapidly as, frankly, people get tired of working for free. But try going without a working toilet for a week and you’ll know why tracking the workings of the sewer district is important. Because some work is valuable but dull, society pays people to do it. The story mentions, in passing, that according to Technorati , professional bloggers are “a rising class.”. Welcome to reality, or, rather, back to reality. MORE >> -
WHAT WORKS - WHAT DOESN'T | MONDAY, SEPTEMBER 20, 2010  Maintenance Fees, a Cash Cow for Vendors, Under Attack From Users
But the great recession, years of familiarity with enterprise software and the growing maturity of customer’s own IT departments has led many customers question why they pay, year after year, for fixes to software that should have worked right in the first place, or for updates they don’t really want or need. Some simply don’t want to risk that an update, even if it had some value, would disrupt a critical system that had been working fine for years. For endors, they generate profit margins as high as 85%. MORE >> -
WHAT WORKS - WHAT DOESN'T | TUESDAY, OCTOBER 19, 2010 Software Consultancy: Why MA Is Hot
It would seem PR and marketing firms can help their customers by delivering the skills, processes and content B2B companies need to make marketing automation software work. Software consultancy Software Advice has a good business model: Give away a certain amount of information about software, then charge for more detailed counseling. Market analyst Lauren Carlson also had an interesting recent post about the major trends pushing customers towards marketing automation software , which tracks prospect behavior to determine which products they’re most likely to consider. MORE >> -
WHAT WORKS - WHAT DOESN'T | THURSDAY, FEBRUARY 3, 2011  Stop the WordPress Madness!
When I should be writing insightful, clever posts on recent industry trends (or, even better, doing paying work) I’m trying to remember the difference between a widget and a plug-in, a top sidebar vs. a sub-sidebar, and a regular sidebar vs. a widget-enabled sidebar. One month and hundreds of dollars worth of development help ago, I began consolidating my Web site and blog onto WordPress, the popular blog, Web site and content publishing system. If you sell the highly-touted Thesis , Headway , or Flexibility 3 themes don’t bother calling. ve tried each and none of them deliver. MORE >> -
WHAT WORKS - WHAT DOESN'T | TUESDAY, OCTOBER 12, 2010  Can PR Firms Find Gold in Marketing Automation Services?
Some of the more forward-looking PR firms I work with are looking to supplement traditional PR offerings with demand generation services, using marketing automation software such as Marketo and HubSpot to track prospect’s actions to “nurture” them with additional content towards a sale. As for having the right processes to put marketing automation to work, that’s something we’re all learning in real time – and those who get it right first will have a competitive edge. Lack of good content was cited by 32%, but that’s such blatant self-promotion I shouldn’t mention it. MORE >>
- Using Online Games To Sell Complex B2B Software WHAT WORKS - WHAT DOESN'T | TUESDAY, JULY 13, 2010
- Huge Jargon Slick Drifts Towards Readers; “Resources,” “Mitigate” Clog Brains WHAT WORKS - WHAT DOESN'T | TUESDAY, MAY 4, 2010
- It's Official: Forrester Says B2B Buyers Hate Confusing Jargon WHAT WORKS - WHAT DOESN'T | TUESDAY, SEPTEMBER 7, 2010
- 787 Lessons From Boeing For Content Marketers WHAT WORKS - WHAT DOESN'T | MONDAY, FEBRUARY 7, 2011
- Skill Set For Content Marketing: Number Crunching and A Gut Feel WHAT WORKS - WHAT DOESN'T | THURSDAY, MARCH 4, 2010
- To Sell A Conference, Give Away Last Year’s “Takeaways” WHAT WORKS - WHAT DOESN'T | FRIDAY, APRIL 30, 2010
- Real Editors Don't Just Retweet WHAT WORKS - WHAT DOESN'T | TUESDAY, MAY 4, 2010
- Stop the WordPress Madness! WHAT WORKS - WHAT DOESN'T | THURSDAY, FEBRUARY 3, 2011
- 787 Lessons From Boeing For Content Marketers WHAT WORKS - WHAT DOESN'T | MONDAY, FEBRUARY 7, 2011
- About Us WHAT WORKS - WHAT DOESN'T | TUESDAY, JANUARY 4, 2011
- My Blog: What Works, What Doesn’t WHAT WORKS - WHAT DOESN'T | FRIDAY, JANUARY 7, 2011
- How Quality Content Is Helping IT Vendors WHAT WORKS - WHAT DOESN'T | FRIDAY, JANUARY 7, 2011
- How We Can Help WHAT WORKS - WHAT DOESN'T | SATURDAY, FEBRUARY 5, 2011
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