What Works - What Doesn't

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Stop the WordPress Madness!

What Works - What Doesn't

When I should be writing insightful, clever posts on recent industry trends (or, even better, doing paying work) I’m trying to remember the difference between a widget and a plug-in, a top sidebar vs. a sub-sidebar, and a regular sidebar vs. a widget-enabled sidebar. Then there are “skins” for themes. Isn’t “Skins” a TV show? And on and on. If so, I’m dying to hear from you.

12 Quick Content Marketing Tips and Trends

What Works - What Doesn't

What works now: Easy-to-read charts, especially those showing usable data from your origina l research.  6) Mix up your posts up with something light and/or personal every now and then to keep readers’ awake and to build a relationship with them. Including hot key words and being snarky (i.e., Email or call at (781) 599 3262 to learn more.

787 Lessons From Boeing For Content Marketers

What Works - What Doesn't

Various planes need different combinations of work on stabilizers, electrical systems, engines and even condensation that sends moisture dripping down the inside of the airplanes. Boeing’s manufacturing mess shows the limits of outsourcing critical engineering and manufacturing work, which Boeing did to an unprecedented degree with the 787.

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My Blog: What Works, What Doesn’t

What Works - What Doesn't

Offer 1: Commoditize This! Download Why good writing isn’t dead and when you should pay for it as part of your content marketing strategy. Offer 2: Got a content marketing challenge or question? Drop a line or call me at (781) 599-3262 for a complimentary brainstorm

B2B Marketing Trends for 2016

Ambal Balakrishnan, Head of Marketing and Strategy, Click Documents [link] B2B Marketing Trends for 2016 9 Take Content Marketing to the Next Level Get Over Our Fear of Video 75% of executives watch work-related videos at least once a week, and. get granular with marketing tactics and messages, and plan tactics based on what is likely to work in the. B2B Marketing. know which half."

How Quality Content Is Helping IT Vendors

What Works - What Doesn't

Clearly, a lot of though and work went into the site – but when you’re dealing with software that can make or break a company’s profit, and you’re talking to people whose jobs rely on its working well, that effort shows you’re serious about the subject Quality content is critical because prospects are paying with their most precious commodity – time.


About Us

What Works - What Doesn't

Bob has worked and consulted in the software industry for 25 years at leading software companies, including Arbortext/PTC, HAHT Commerce/GXS, WorkForce Software, Intuit, QAD and Sybase. Bob Scheier Associates is a writing and marketing services collaborative serving the information technology industry. Bob also been a newsman for United Press International and The Associated Press.

How Much Rope Should You Give a “Corporate Reporter?”

What Works - What Doesn't

Companies have been hiring ex-journalists for years as PR people because they knew how to tell a story and how to work with their fellow ink-stained wretches. will profile brands and the people that work for them. For those old enough to remember ink.). His goal, he says, is “to drill down within the company and the industry to find the stories that too often go untold.

Can PR Firms Find Gold in Marketing Automation Services?

What Works - What Doesn't

As for having the right processes to put marketing automation to work, that’s something we’re all learning in real time – and those who get it right first will have a competitive edge. They show that the use of marketing automation software is indeed taking off, but not as quickly as some had hoped. Except I just did. Or is it too far outside their core compentency?

B2B Marketing Trends for 2016

Ambal Balakrishnan, Head of Marketing and Strategy, Click Documents [link] B2B Marketing Trends for 2016 9 Take Content Marketing to the Next Level Get Over Our Fear of Video 75% of executives watch work-related videos at least once a week, and. get granular with marketing tactics and messages, and plan tactics based on what is likely to work in the. B2B Marketing. know which half."

Maintenance Fees, a Cash Cow for Vendors, Under Attack From Users

What Works - What Doesn't

But the great recession, years of familiarity with enterprise software and the growing maturity of customer’s own IT departments has led many customers question why they pay, year after year, for fixes to software that should have worked right in the first place, or for updates they don’t really want or need. For   endors, they generate profit margins as high as 85%.

It's Official: Forrester Says B2B Buyers Hate Confusing Jargon

What Works - What Doesn't

But it can be hard work because you have to get your nose out of your own technical brilliance and marketing buzzwords and speak plain English. I’ve been yelling for years that technical jargon in marketing content turns off B2B business buyers. Now, it’s official – or at least corroborated by a Forrester Research Inc. report. Explaining things clearly to your prospects isn’t rocket science.

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Selling Your Weaknesses in B2B Content Marketing

What Works - What Doesn't

  Reason Four, that social media creates another isolated marketing silo that doesn’t work effectively with other parts of the organization. Turn out better content and social media will work better.   All HubSpot is admitting is that social media is not a cure-all and that its product has to be used correctly to work. Which they are. The implied solution?

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Time to Kill the Press Release?

What Works - What Doesn't

Much as I appreciate the work, being paid to remove value from content can’t be a good long-term business model. We could then save the expensive writing and editing work for case studies, blog posts or Webinars when we have the clearances and approvals to write something that is more useful, in-depth and relevant to the reader. Dangerous idea, thinking too much.  

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Using Online Games To Sell Complex B2B Software

What Works - What Doesn't

Which leads me to ask whether you should wait to offer a prospect an online game until they are willing to invest all the time required to wait for screens to load, understand the rules of the game, work through the scenarios, and cope with problems like crashing browsers? But is asking prospects to spend the time playing an online game good for all parts of the sales cycle?   Maybe.

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B2B Marketing Trends for 2016

Ambal Balakrishnan, Head of Marketing and Strategy, Click Documents [link] B2B Marketing Trends for 2016 9 Take Content Marketing to the Next Level Get Over Our Fear of Video 75% of executives watch work-related videos at least once a week, and. get granular with marketing tactics and messages, and plan tactics based on what is likely to work in the. B2B Marketing. know which half."

Real Editors Don't Just Retweet

What Works - What Doesn't

Their “beats” are the technology they work with and the customers they talk to. “Content marketing” – using material such as white papers, podcasts and videos to sell to customers – is the latest buzzword as companies try to grab market share in the recovering economy.   The only problem is that some of the very smart people giving this advice have no real idea what an editor does.


To Sell A Conference, Give Away Last Year’s “Takeaways”

What Works - What Doesn't

Tip 3 – Tips for working with SAP NetWeaver variables in Crystal Reports. Gotten a pitch to attend a conference or trade show lately? Did you decide to spend the money, or ditch it and stay in the office? It’s tough to get people to part with their money, or their time, to attend conferences these days. But one way to do it is to give them a sample of what they’d get if they attended.

Skill Set For Content Marketing: Number Crunching and A Gut Feel

What Works - What Doesn't

Or at least that’s how it works in Hubspot (screen show below,) an integrated marketing platform I’m considering for my clients who are using blogs to generate prospects. The best content marketing will result when the creative and analytical sides work closely together, and when each side knows when to back off the let the other’s superior insights win the day. Clean it up.”

Software Consultancy: Why MA Is Hot

What Works - What Doesn't

It would seem PR and marketing firms can help their customers by delivering the skills, processes and content B2B companies need to make marketing automation software work. Software consultancy Software Advice has a good business model: Give away a certain amount of information about software, then charge for more detailed counseling. Market analyst Lauren Carlson also had an interesting recent post about the major trends pushing customers towards marketing automation software , which tracks prospect behavior to determine which products they’re most likely to consider.

Amateur Bloggers Jump Ship, Pros Taking Over

What Works - What Doesn't

A story in the current Newsweek says that interest in amateur (non-profit) blogging and contributing to Wikipedia is falling off rapidly as, frankly, people get tired of working for free. But try going without a working toilet for a week and you’ll know why tracking the workings of the sewer district is important.   Because some work is valuable but dull, society pays people to do it. The story mentions, in passing, that according to Technorati , professional bloggers are “a rising class.”.   Welcome to reality, or, rather, back to reality.

Just Say No To "Social Media Press Releases"

What Works - What Doesn't

  The central problem is that this “Social Media Press Release” is still all about the vendor, which is why it doesn’t work in today’s world of “two-way” conversations among customers and vendors. To succeed, the “social media press release” must focus more on content than Web bling.         Catherine Marenghi , senior PR manager at Cognizant Technology Solutions (a client of mine) read my recent post asking if it’s “Time to Kill the Press Release? On second thought, my first thought was right. with similar links.

Why "Cost Per Lead" Is The Wrong Question

What Works - What Doesn't

Or is it the name, contact information who has indicated (either through a registration form or their readership history) that they’re feeling the pain you can solve, own the hardware and software your product needs to work, and are willing to sit down and talk for ten minutes? veteran marketing director working for a social media startup told me recently that white-paper syndication services charge about $25 per lead, (names of individuals with certain titles, at a given size organization, etc.   Naturally, the price goes up the better the “lead” is.

Huge Jargon Slick Drifts Towards Readers; “Resources,” “Mitigate” Clog Brains

What Works - What Doesn't

  Nearly 2,000 people are working to protect the shoreline and wildlife. Let’s say – let’s just say – you were a huge oil company, or a government agency, desperately trying to recover from a major blunder.   You’re not sure how bad things are or when you can fix the situation. But do you do know you messed up real bad, didn’t move quickly enough to fix the problem and are desperately trying to calm everyone down while you scramble to undo the damage you’ve caused.   Yes, I’m talking about the oil slick the size of Puerto Rico now drifting towards the Gulf Coast.

Crafting content that works


For too many marketers, content marketing doesn’t work. Here’s a guide to crafting content that really does work. If you can weave a narrative through the individual items you publish and through your work as a whole, you’ll grab your audience’s attention in a way few other approaches can match. The post Crafting content that works appeared first on Biznology. It should.

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How to Make Remote Work Actually Work


One of my favorite things about working remotely -- which I do a few times a month -- is the freedom to get comfortable. When I work from home, I'm usually find myself in one of three positions: sitting up at the table, laying down with my laptop, or buried in a pillow avalanche on my couch. Why is remote work becoming such a big deal? How to Make Remote Work Work.

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Does Paid Social Media Work?

It's All About Revenue

Wondering what works for other businesses? It's Friday Five time and this week's topic is Social Media. New Research Reveals Paid Social Media Effectiveness. Do you know where to spend your social media marketing dollars? In this article you’ll discover recent insights on the effectiveness of paid social media marketing. Read the full story on Social Media Examiner.

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Getting Big Data to Actually Work

Buzz Marketing for Technology

Most marketers I talk with today say they are drowning in data. But in reality data they really want sits in disparate systems throughout the organization. Or if their company has invested big money in a traditional data warehouse, the results have fallen short of expectations. This is not just my opinion. And only a small percentage reported effective data management practices.

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When all the hard work on social media … just doesn’t work

grow - Practical Marketing Solutions

Nobody has worked harder to build a digital consulting business than Ray. And, it didn’t work. The following post is about the choice I made to leave my company, NewRayCom to work in a Call Center. When social media doesn’t work. thought I had thrown away the last six years working as a digital marketer. And, it didn't work. What went wrong?

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How Google Works [Infographic]


So how does Google actually work? Ever wonder how Google manages to serve you just the content you''re looking for? You put in a few words, and within a few microseconds, you''ve got pages and pages of results ready to address your query. It''s so fast, so accurate, and so comprehensive, it almost seems like magic. Almost. Check it out below: SEO Daily Weekly

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10 Marketing Reports Everyone Working Online Should Read


Through testing different approaches, marketers can get a sense of what works best for their demographics. Because there is often a lot of content created off the heals of these trends, it can be difficult to get the full scope of what actually works. Companies and organizations work every year to bring a bit more clarity to the field by diving deep and asking the bigger questions.

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How Account Based Advertising Really Works

Digital B2B Marketing

Or to put it a little bit differently, how do all of these companies most of us have never heard of know where we all work? Think of it like a billboard outside an office: nearly anyone working in that location has the potential to see it. But people who travel, work from home or have their nose in their mobile likely won’t. IP Targeting. Onboarding Offline Databases.

5 Big tips to make LinkedIn ads work for you

grow - Practical Marketing Solutions

Stop expecting people to work that way. 3. One of the best converting offers I’ve worked with was a piece of content promoted with the line “we’ve read all the books so you don’t have to.” ” We didn’t promise profits, growth, or business efficiency, even though that is the space we were working in. And it worked extremely well. 4.

Infographic of the Week: Social Networking at Work

Ad Your Comment Here

Simply Zesty brings us some interesting visuals on how social media is seen at work (in the UK…but let’s be honest, it’s probably similar in the US!). Infographics infographic social networking at workA new set of stats show that two out of every three people agree that social media should be banned in the workplace.

Trade Shows Can Work!-new idea!

Your Sales Management Guru

Trade Shows Can Work-new idea ! NOTE: Several weeks ago I wrote a blog on “ Why Trade Shows Don’t Work” , shortly after a good friend, Todd Schnick, wrote me a note to discuss how he makes trade shows work!  I asked Todd to write a blog regarding how he works with organizations in a very unique manner using podcasts.  The blog below is Todd’s.  I hope you enjoy!  Shame.

When social media marketing doesn’t work

grow - Practical Marketing Solutions

Sure there can be a social component at some point, but in this situation, advertising still works. This seems so obvious but when I see blog posts and journal articles describing advertising as a failure in this mad rush to surround our customers with social media content, I thought it was appropriate to simply say, advertising still works … really well. : ) Comments? Comments?

Are You Addicted to Work? [Flowchart]


How many of you out there wrestle with the urge to work outside of normal working hours? If you have a hard time taking a break from work to the point where your physical and mental health are on the decline, it's very possible you're actually addicted to work. Working too much might not sound like a serious problem. So, are you addicted to work?

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56 Reasons Why Content Marketing Works

B2B Marketing Insider

56 Reasons Why Content Marketing Works: 2014 Edition from NewsCred. Marketers work in very small teams: 81% of all content teams contain fewer than six people. The post 56 Reasons Why Content Marketing Works appeared first on B2B Marketing Insider. By NewsCred Social Media Strategist Alexa Biale ( @ Alexa_Biale ). We believe three things absolutely: 1. Where Are We Coming From?

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What Working at an Apple Store Taught Me About Good Event Marketing


Working at Apple for 5 years (2½ of which were as a retail specialist in an Apple Store), has made me the product marketer I am today – and these 3 lessons, in particular, have helped me and my team provide great customer experiences at every show we attend. If you’ve worked a busy booth during a trade show, you can be faced with a similar challenge. Who knew that working at an Apple Store would prove to be so important for my career as a product marketer? The post What Working at an Apple Store Taught Me About Good Event Marketing appeared first on ScribbleLive.

The Data-Driven Sales Team: Why Social Selling Works

grow - Practical Marketing Solutions

Social Selling Works. The post The Data-Driven Sales Team: Why Social Selling Works appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Social Selling Works. Over the last three years I’ve been doing quite a bit of “social selling” training for big companies and it has been an interesting experience. I see that some people are eager to embrace the change.

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