What Works - What Doesn't

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Stop the WordPress Madness!

What Works - What Doesn't

When I should be writing insightful, clever posts on recent industry trends (or, even better, doing paying work) I’m trying to remember the difference between a widget and a plug-in, a top sidebar vs. a sub-sidebar, and a regular sidebar vs. a widget-enabled sidebar. Then there are “skins” for themes. Isn’t “Skins” a TV show? And on and on. If so, I’m dying to hear from you.

12 Quick Content Marketing Tips and Trends

What Works - What Doesn't

What works now: Easy-to-read charts, especially those showing usable data from your origina l research.  6) Mix up your posts up with something light and/or personal every now and then to keep readers’ awake and to build a relationship with them. Including hot key words and being snarky (i.e., Email or call at (781) 599 3262 to learn more.

Skill Set For Content Marketing: Number Crunching and A Gut Feel

What Works - What Doesn't

Or at least that’s how it works in Hubspot (screen show below,) an integrated marketing platform I’m considering for my clients who are using blogs to generate prospects. The best content marketing will result when the creative and analytical sides work closely together, and when each side knows when to back off the let the other’s superior insights win the day. Clean it up.”

787 Lessons From Boeing For Content Marketers

What Works - What Doesn't

Various planes need different combinations of work on stabilizers, electrical systems, engines and even condensation that sends moisture dripping down the inside of the airplanes. Boeing’s manufacturing mess shows the limits of outsourcing critical engineering and manufacturing work, which Boeing did to an unprecedented degree with the 787.

Content Marketing Playbook: Strategy and Roadmap

back the curtain on the groundbreaking work hap- pening inside a company Thomas Edison founded 130. relaunch while working for Group SJR, a content mar- keting agency. Everywhere I had been working felt like. death—’This magazine is going to close,’ ‘We’re working. that’s proven to work—one we’ve refined after helping. We are still working on freaking really hard.

How We Can Help

What Works - What Doesn't

Working from raw copy provided by a multi-national team of subject matter experts, I helped ensure a consistent, professional response that reflected the strategic needs of the customer, as well as my client’s unique strengths. . By creating compelling white papers, case studies, blog posts and other content based on an in-depth understanding of your competitive differentiators.

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Stop the WordPress Madness!

What Works - What Doesn't

When I should be writing insightful, clever posts on recent industry trends (or, even better, doing paying work) I’m trying to remember the difference between a widget and a plug-in, a top sidebar vs. a sub-sidebar, and a regular sidebar vs. a widget-enabled sidebar. Then there are “skins” for themes. Isn’t “Skins” a TV show? And on and on. If so, I’m dying to hear from you.

How Quality Content Is Helping IT Vendors

What Works - What Doesn't

Clearly, a lot of though and work went into the site – but when you’re dealing with software that can make or break a company’s profit, and you’re talking to people whose jobs rely on its working well, that effort shows you’re serious about the subject Quality content is critical because prospects are paying with their most precious commodity – time.

About Us

What Works - What Doesn't

Bob has worked and consulted in the software industry for 25 years at leading software companies, including Arbortext/PTC, HAHT Commerce/GXS, WorkForce Software, Intuit, QAD and Sybase. Bob Scheier Associates is a writing and marketing services collaborative serving the information technology industry. Bob also been a newsman for United Press International and The Associated Press.

Staffing and Launching Your Content Marketing Program

success was attributed to work we did months ago. work needed,” he wrote in a blog post. Playbook series—the point where the difficult work. experiences as publishers and the work we’ve done. you excited to come to work every day, pushing you to. We are still working. telling you that certain things work—we want to tell you. actual work.”

How Much Rope Should You Give a “Corporate Reporter?”

What Works - What Doesn't

Companies have been hiring ex-journalists for years as PR people because they knew how to tell a story and how to work with their fellow ink-stained wretches. will profile brands and the people that work for them. For those old enough to remember ink.). His goal, he says, is “to drill down within the company and the industry to find the stories that too often go untold.

Can PR Firms Find Gold in Marketing Automation Services?

What Works - What Doesn't

As for having the right processes to put marketing automation to work, that’s something we’re all learning in real time – and those who get it right first will have a competitive edge. They show that the use of marketing automation software is indeed taking off, but not as quickly as some had hoped. Except I just did. Or is it too far outside their core compentency?

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Maintenance Fees, a Cash Cow for Vendors, Under Attack From Users

What Works - What Doesn't

But the great recession, years of familiarity with enterprise software and the growing maturity of customer’s own IT departments has led many customers question why they pay, year after year, for fixes to software that should have worked right in the first place, or for updates they don’t really want or need. For   endors, they generate profit margins as high as 85%.

It's Official: Forrester Says B2B Buyers Hate Confusing Jargon

What Works - What Doesn't

But it can be hard work because you have to get your nose out of your own technical brilliance and marketing buzzwords and speak plain English. I’ve been yelling for years that technical jargon in marketing content turns off B2B business buyers. Now, it’s official – or at least corroborated by a Forrester Research Inc. report. Explaining things clearly to your prospects isn’t rocket science.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

49 percent work across B2B and B2C businesses. their work as average, not very effective, or not. at least 25 full-time employees working on content. However, putting in the work to team up with talented creative. almighty question: Does this strategy actually work? blend of data to get the full picture of what’s working. Copyright © 2015 Contently. little.

Selling Your Weaknesses in B2B Content Marketing

What Works - What Doesn't

  Reason Four, that social media creates another isolated marketing silo that doesn’t work effectively with other parts of the organization. Turn out better content and social media will work better.   All HubSpot is admitting is that social media is not a cure-all and that its product has to be used correctly to work. Which they are. The implied solution?

Time to Kill the Press Release?

What Works - What Doesn't

Much as I appreciate the work, being paid to remove value from content can’t be a good long-term business model. We could then save the expensive writing and editing work for case studies, blog posts or Webinars when we have the clearances and approvals to write something that is more useful, in-depth and relevant to the reader. Dangerous idea, thinking too much.  

Using Online Games To Sell Complex B2B Software

What Works - What Doesn't

Which leads me to ask whether you should wait to offer a prospect an online game until they are willing to invest all the time required to wait for screens to load, understand the rules of the game, work through the scenarios, and cope with problems like crashing browsers? But is asking prospects to spend the time playing an online game good for all parts of the sales cycle?   Maybe.

Real Editors Don't Just Retweet

What Works - What Doesn't

Their “beats” are the technology they work with and the customers they talk to. “Content marketing” – using material such as white papers, podcasts and videos to sell to customers – is the latest buzzword as companies try to grab market share in the recovering economy.   The only problem is that some of the very smart people giving this advice have no real idea what an editor does.

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Content Methodology: A Best Practices Report

This virtuous circle is only possible when the company works to build a culture of. work,” Becker said. “We needed to prove that content can improve marketing’s. culture of content doesn’t emerge overnight, but working to build one across these. Content Methodology: A Best Practices Report A content methodology works in much the same way as a flywheel. Content. In the.

To Sell A Conference, Give Away Last Year’s “Takeaways”

What Works - What Doesn't

Tip 3 – Tips for working with SAP NetWeaver variables in Crystal Reports. Gotten a pitch to attend a conference or trade show lately? Did you decide to spend the money, or ditch it and stay in the office? It’s tough to get people to part with their money, or their time, to attend conferences these days. But one way to do it is to give them a sample of what they’d get if they attended.

Software Consultancy: Why MA Is Hot

What Works - What Doesn't

It would seem PR and marketing firms can help their customers by delivering the skills, processes and content B2B companies need to make marketing automation software work. Software consultancy Software Advice has a good business model: Give away a certain amount of information about software, then charge for more detailed counseling. Market analyst Lauren Carlson also had an interesting recent post about the major trends pushing customers towards marketing automation software , which tracks prospect behavior to determine which products they’re most likely to consider.

Amateur Bloggers Jump Ship, Pros Taking Over

What Works - What Doesn't

A story in the current Newsweek says that interest in amateur (non-profit) blogging and contributing to Wikipedia is falling off rapidly as, frankly, people get tired of working for free. But try going without a working toilet for a week and you’ll know why tracking the workings of the sewer district is important.   Because some work is valuable but dull, society pays people to do it. The story mentions, in passing, that according to Technorati , professional bloggers are “a rising class.”.   Welcome to reality, or, rather, back to reality.

Just Say No To "Social Media Press Releases"

What Works - What Doesn't

  The central problem is that this “Social Media Press Release” is still all about the vendor, which is why it doesn’t work in today’s world of “two-way” conversations among customers and vendors. To succeed, the “social media press release” must focus more on content than Web bling.         Catherine Marenghi , senior PR manager at Cognizant Technology Solutions (a client of mine) read my recent post asking if it’s “Time to Kill the Press Release? On second thought, my first thought was right. with similar links.

Study: How Much of Your Content Marketing Is Effective?

What’s working—and what’s not—for over. working remotely. to explore what works for their particular audiences. necessarily work with content. Copyright © 2015 Contently. All rights reserved. contently.com By Jordan Teicher Study: How Much of Your Content. Marketing is Effective? 700 content marketers. CONTENTLY STUDY: HOW MUCH OF YOUR CONTENT MARKETING IS EFFECTIVE?

Why "Cost Per Lead" Is The Wrong Question

What Works - What Doesn't

Or is it the name, contact information who has indicated (either through a registration form or their readership history) that they’re feeling the pain you can solve, own the hardware and software your product needs to work, and are willing to sit down and talk for ten minutes? veteran marketing director working for a social media startup told me recently that white-paper syndication services charge about $25 per lead, (names of individuals with certain titles, at a given size organization, etc.   Naturally, the price goes up the better the “lead” is.

Huge Jargon Slick Drifts Towards Readers; “Resources,” “Mitigate” Clog Brains

What Works - What Doesn't

  Nearly 2,000 people are working to protect the shoreline and wildlife. Let’s say – let’s just say – you were a huge oil company, or a government agency, desperately trying to recover from a major blunder.   You’re not sure how bad things are or when you can fix the situation. But do you do know you messed up real bad, didn’t move quickly enough to fix the problem and are desperately trying to calm everyone down while you scramble to undo the damage you’ve caused.   Yes, I’m talking about the oil slick the size of Puerto Rico now drifting towards the Gulf Coast.

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How to Make Remote Work Actually Work

Hubspot

One of my favorite things about working remotely -- which I do a few times a month -- is the freedom to get comfortable. When I work from home, I'm usually find myself in one of three positions: sitting up at the table, laying down with my laptop, or buried in a pillow avalanche on my couch. Why is remote work becoming such a big deal? How to Make Remote Work Work.

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Crafting content that works

Biznology

For too many marketers, content marketing doesn’t work. Here’s a guide to crafting content that really does work. If you can weave a narrative through the individual items you publish and through your work as a whole, you’ll grab your audience’s attention in a way few other approaches can match. The post Crafting content that works appeared first on Biznology. It should.

B2B Marketing Trends for 2016

Ambal Balakrishnan, Head of Marketing and Strategy, Click Documents [link] B2B Marketing Trends for 2016 9 Take Content Marketing to the Next Level Get Over Our Fear of Video 75% of executives watch work-related videos at least once a week, and. get granular with marketing tactics and messages, and plan tactics based on what is likely to work in the. B2B Marketing. know which half."

Does Paid Social Media Work?

It's All About Revenue

Wondering what works for other businesses? It's Friday Five time and this week's topic is Social Media. New Research Reveals Paid Social Media Effectiveness. Do you know where to spend your social media marketing dollars? In this article you’ll discover recent insights on the effectiveness of paid social media marketing. Read the full story on Social Media Examiner.

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When all the hard work on social media … just doesn’t work

grow - Practical Marketing Solutions

Nobody has worked harder to build a digital consulting business than Ray. And, it didn’t work. The following post is about the choice I made to leave my company, NewRayCom to work in a Call Center. When social media doesn’t work. thought I had thrown away the last six years working as a digital marketer. And, it didn't work. What went wrong?

Getting Big Data to Actually Work

Buzz Marketing for Technology

Most marketers I talk with today say they are drowning in data. But in reality data they really want sits in disparate systems throughout the organization. Or if their company has invested big money in a traditional data warehouse, the results have fallen short of expectations. This is not just my opinion. And only a small percentage reported effective data management practices.

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Trade Shows Can Work!-new idea!

Your Sales Management Guru

Trade Shows Can Work-new idea ! NOTE: Several weeks ago I wrote a blog on “ Why Trade Shows Don’t Work” , shortly after a good friend, Todd Schnick, wrote me a note to discuss how he makes trade shows work!  I asked Todd to write a blog regarding how he works with organizations in a very unique manner using podcasts.  The blog below is Todd’s.  I hope you enjoy!  Shame.

Evangelizing a Content Marketing Program

working, and as a result, creating content people. work so you can create better content and con- tinuously build a bigger and better audience. Moye publishers 15 to 20 stories each month through a “virtual news- room,” as most of the team, including Moye, works remotely. doesn’t work in the modern media landscape. All rights reserved. Introduction 4 II. The hotel giant.

Industrial Content Marketing: Awareness to Conversion Takes Time and Hard Work

Industrial Marketing Today

Often, their stated […] The post Industrial Content Marketing: Awareness to Conversion Takes Time and Hard Work by Achinta Mitra appeared first on Industrial Marketing Today. Industrial content marketing success for most manufacturers and other industrial companies is usually measured  by an increase in the number of RFQs/RFPs. This is only a content summary.