WebMarketCentral

JUNE 22, 2009

As in, when people are Twittering, Digging or interacting on a social networking site, they are not working. And these sites are not working to bring in new business. There's even a term for this alleged uselessness: social notworking. Isn't that clever? Well, let's see, what are some of the business uses for social media?

Social Networks 20

Social Networks Web 2.0 Thought Leadership Tagging 20

WebMarketCentral

JUNE 23, 2008

It's critical, when starting work on a new website, to develop a list of the most productive keywords and phrases to work into the content and structure of the site. The list doesn't need to be long; 15-25 phrases is sufficient unless you are working with a very large website. —rather than your internal company jargon.

Keywords 20

Keywords SEO SEM Adwords 20

WebMarketCentral

APRIL 30, 2009

My initial reaction was that these people must work in incredibly retrograde, out-of-touch enterprises. Occasionally it will be necessary for staff members to visit these sites for work purposes, but please reserve social networking and recreational pursuits for your private time. It is not part of the job.

Social Media 20

Social Media Media Web 2.0 Tagging 20

WebMarketCentral

APRIL 11, 2008

The 10Ps of blogging may seem to be quite enough, but a recent article by Matt Richtel of the New Yorks Times entitled Work fast, die young: The blogger lifestyle? tags: Matt Richtel, New Yorks Times, Work fast, die young: The blogger lifestyle? pointed out the need for an 11th "P" word—perspective. Why do you blog?

Blogger 20

Blogger Paid Search Agency PR Tagging 20

WebMarketCentral

JUNE 29, 2009

Their brains didn't work the same way. Their brains work differently, not just from their parents' but also from their teachers.' Effectively educating today's children to continue our human progress may require much different approaches than those of even a generation ago.

Television marketing 20

Television marketing Tagging Education Youtube 20

WebMarketCentral

SEPTEMBER 2, 2008

According to Bill Kotraba, Director of Sales and Marketing at LogiOnDemand , Widgenie currently works with Excel or.CSV files; support for Google Spreadsheets is next, with future versions compatible with QuickBooks Online , Salesforce.com and other data sources as users dictate. It is, in that sense, the future o f BI.

Salesforce.com 20

Salesforce.com Business Vendors Tagging 20

WebMarketCentral

SEPTEMBER 15, 2009

In 1908, Henry Ford's assembly line (an idea inspired by the meat packing industry) established a new best practice in automotive manufacturing, but from work cells to TQM to lean manufacturing , production processes have continually evolved since then. In short, best practices are dynamic rather than static.

Practices 20

Practices SEO Best Practices Blogger 20

WebMarketCentral

DECEMBER 17, 2009

Social media works. 12 Easy Mistakes That Plague Newcomers to the SEO Field by SEOmoz For those new to SEO, Rand Fishkin provides some excellent advice on mistakes to avoid including reciprocal linking (it doesn't work, and it looks spammy), targeting the same keyword on multiple pages, and not using XML sitemaps. Blogging helps.

SEO 20

SEO Marketing Analytics Tools Best Practices PageRank 20

WebMarketCentral

DECEMBER 29, 2008

But it don't work that way. Nice work," she said. I'll talk nice to the analytical data set and buy it a few drinks, but if that don't work, I'll take it out back and knock it around until it gives up the answers. Not in the city. I could breathe a sigh of relief, put my feet up on my desk, and pour myself another round.

SEM 20

SEM Adwords CTR Search Engine Marketing 20

WebMarketCentral

JANUARY 10, 2007

Correcting my earlier comments on Backflip , an online bookmarking and excellent research tool: it does indeed work with Firefox (or pretty much any other browser). Kenny Gorman sent me the following information: "Backflip indeed does work on Firefox. In fact it works on Safari and just about any other browser that has a button bar.

Contact Marketing 20

Contact Marketing Tools Contacts Research 20

WebMarketCentral

DECEMBER 14, 2009

Remember, your goal is to convince the gullible that they can have better health, lose weight, or best of all, make big money working from home , without any real effort on their part. Okay, that covers all of the header and background considerations, so let's see how that all works together. Hit your visitors hard.

Twitter 20

Twitter Web 2.0 Tagging B2B Sales 20

WebMarketCentral

AUGUST 1, 2008

From John Andrews at johnon.com today, this is priceless: First, let me highlight an amusing snippet of text from a creative agency that claims to include SEO in their client work: “Many of our clients have spent countless marketing dollars with little success.” You have to love the irony.

Tagging 20

Tagging Advertising Agencies Paid Search Agency Ad Agencies 20

WebMarketCentral

MARCH 19, 2009

Unfortunately, Lighter Menus (a slick tool Joost recommends for creating drop-down menus) doesn't work with WP 2.7. So, to help educate WordPress newbies and more experienced hands alike, here are a sampling of the best articles and posts written about WordPress tactics and tools in the last year. by Technosailor Noting that the WordPress 2.7

Blogspot 20

Blogspot Tips Tools Best Practices 20

WebMarketCentral

APRIL 6, 2009

Taking time with ex-IBM search guru Mike Moran by BtoB Magazine Carol Krol asks search marketing guru Mike Moran, now with interactive agency Converseon , about how search marketing and social media work together, asking customers to take initiative, and the challenges of b2b social media marketing.

Social Media 20

Social Media Optimization Digg Web 2.0 20

WebMarketCentral

JULY 2, 2007

Since almost no one is working this week (other than me), the WebMarketCentral blog will take a break from web marketing coverage as well, to showcase one of my other activities: ongoing construction of a tree house, or more accurately, a "tree deck," for the kids. As this corner shows, my carpentry skills were improving.

Internet Marketing 20

Internet Marketing Tagging Contact Marketing Contacts 20

WebMarketCentral

AUGUST 1, 2008

Included is Matt's response to the question of whether SEO really works: “It does to some degree. If done responsibly, [SEO] can be a great thing.” What you need to know about SEO in 2009 by BlogStorm Patrick Altoft notes that by the time an SEO strategy becomes popular, it generally doesn't work anymore.

SEO 20

SEO SEM Best Practices Buzz 20

WebMarketCentral

APRIL 17, 2007

I recently caught up with Lee Smith, CEO of web marketing services firm Persuasive Brands , to talk about his views on what works in web marketing. We work incessantly to ensure our client's message instantly resonates with their target market and is promoted online using integrated and economical awareness raising methods.

Work Management 20

Work Management Marketing Management Search Engine Marketing Lead Gen 20

WebMarketCentral

JANUARY 5, 2010

Your best bet is take advantage of the free trials offered by most vendors to find out which product works best for you. Either will work for basic screen-to-video production. Other options include PresentationPro's PowerCONVERTER ($149) and PowerFlashPoint ($199).

Budget Programs 20

Budget Programs Video Marketing Screencast Youtube 20

WebMarketCentral

OCTOBER 18, 2007

Premeau accurately points out that while writing your own blog is hard work, promoting your company, product or service through blogs doesn't have to be: "60% of bloggers have not updated their blogs in the last 60 days.So, why not tap into the audiences other blogs attract (presumably the blogs that are updated more frequently) and participate in (..)

Blogger 20

Blogger Emarketing Outreach Paid Search Agency 20

WebMarketCentral

MAY 5, 2008

At the high end, a service like Bronto will do much of the work (strategy, creative design, monitoring) for you. For slightly larger organizations that may be working with an outside marketing agency to craft their messages, services such as StreamSend and Lyris offer a more sophisticated toolset.

Pricing 20

Pricing Price Comparison Service 20

WebMarketCentral

APRIL 7, 2009

Google Adwords Conversion Optimizer Explained by PPC Blog Search marketing expert Gordon Choi explains how the AdWords Conversion Optimizer works, including an illustrative example. In another very helpful post, Gordon explains how AdWords' content network site and category exclusion works.

Adwords 20

Adwords Tactics Tips SEM 20

WebMarketCentral

NOVEMBER 7, 2007

Maybe he's right, and big agencies won't get it (though smaller agencies, like the one I work for , certainly do). ” we see a vicious cycle at work: because (some) agencies don't get search, their campaigns produce poor results. And concludes by saying "And for all these reasons, I don't think big agencies will ever truly get search."

SEM 20

SEM Budget Programs Advertising Agencies Paid Search Agency 20

WebMarketCentral

AUGUST 24, 2009

This site is a collection of real help desk tickets compiled over time by a technician who had the misfortune to work with an IT minion identified here only as "George." It defies my powers of description. The Chronicles of George True geek humor. So who is George? George is, quite simply, the worst helpdesk technician ever. tags: Web 2.0

Web 2.0 20

Web 2.0 Creativity Copywriting Best Practices 20

WebMarketCentral

MAY 7, 2007

Although I generally try to keep the tone of this blog positive and avoid disparagement, it's important to expose what doesn't work as well as what does. Taggly Unable to create an account; none of the links worked (login, register, about, feedback) except the link to the Taggly blog -- which is written in Italian.

Web 2.0 20

Web 2.0 Tagging Validation Work Management 20

WebMarketCentral

NOVEMBER 28, 2007

Before I began doing SEO work for clients, I'd done it for a number of other websites: my own, friends', and corporate employers. This holds true across many if not most areas of business and life in general: manufacturing, research, software development, teaching, cooking.but not SEO. I coded, I tested, I read articles and blogs.

SEO 20

SEO Tagging Keywords Positioning 20

WebMarketCentral

AUGUST 24, 2006

Ardath Albee of Einsof has released a new e-book titled " Why Naked CRM Systems Don't Work." Both sales and marketing benefit from an interactive feedback loop that shows what works, and what doesn't, in the real world. Marketing develops collateral materials to help sales; sales reps feel they don't have the right materials.

einsof 20

einsof CRM RSS Sales Qualified Leads 20

WebMarketCentral

JANUARY 30, 2008

Traits of a Great SEO Client: Commitment by Small Business SEM Marchex SEO pro Scott McGee writes about the client side of the SEO relationship, list the traits that help a client work successfully with an outside SEO firm, starting with commitment—the willingness to be fully involved in the entire process.

SEO 20

SEO SEM Work Management Thought Leadership 20

WebMarketCentral

JULY 24, 2006

For many people, the answer is still their ISP's home page (at home) or whatever page their IT goup set it to (at work). Yahoo, Google and Netvibes all seem to be fairly browser-agnostic; Pageflakes appears to work best with IE. Where does your browser go when the click the "home" icon on the toolbar?

RSS 20

RSS Stats Internet Marketing Contact Marketing 20

WebMarketCentral

JANUARY 24, 2008

Techniques that Always Work?: by Traffick Blogger Andrew Goodman provides the how and why of dynamic keyword insertion in AdWords, and why, though it's a powerful technique, it doesn't "always" work. Who Uses Dynamic Keyword Insertion?

Adwords 20

Adwords Paid Content SEM Google 20

WebMarketCentral

APRIL 22, 2006

Multi-browser support: Backflip works only with Internet Explorer. Furl works better and has more functionality with IE, but will work sufficiently well with Firefox. (I I wasn't able to add Furl to the toolbar in Firefox after several attempts, but pages can be Furled by right-clicking on them.)

RSS 20

RSS Paid Search Agency Click Rate Internet Marketing 20

WebMarketCentral

JULY 1, 2009

Learn more about the launch, how the B2B Marketing Zone works and how to participate in Tony's latest post. The site is designed to make it easy for visitors to navigate to specific content, and drives traffic for member bloggers.

B2B Marketing 20

B2B Marketing Blogger B2B Tagging 20

WebMarketCentral

JUNE 21, 2007

6) Simpy Works better with IE than Firefox. 2) RawSugar Primarily for blog promotion, but works for B2B thought leadership content as well. 6) Simpy Works better with IE than Firefox. 2) RawSugar Primarily for blog promotion, but works for B2B thought leadership content as well. 9) ButterFly An elegant and creative Web 2.0

Web 2.0 20

Web 2.0 Tagging B2B Thought Leadership Thought Leadership 20

WebMarketCentral

JULY 23, 2009

Wherever consumers are clicking, search marketers and PPC ad buyers are at work. paid click volume (is) up 18% from January 2007 to March 2009.In In a sign of industry health, the volume of paid clicks has been steadily increasing over the last two years. True, but this is being driven by the consumer side.

Paid Content 20

Paid Content Search Engine Marketing Advertising Benchmark Search Marketing 20

WebMarketCentral

JANUARY 12, 2009

Based on my own experience, and citing the work of lots of smart SEO experts, the post provides advice on how to spot SEO spammers and scammers, as well as how to find an effective, reputable firm to provide SEO services. I had the honor of having a guest post on how to avoid bad SEO consultants published on YOUmoz last week.

SEO 20

SEO Tagging Consulting Traffic 20

WebMarketCentral

DECEMBER 13, 2006

I'm guessing it works best with Wordpress. At ExplodingBoy, Christopher Ware also provides social bookmark tagging code, though to a more limited number of sites than the One to One folks, and his code only works with PHP pages. It didn't take long to find the Social Bookmark Link Creator.

Social Networks 20

Social Networks Web 2.0 Ads Blogger 20

WebMarketCentral

DECEMBER 10, 2007

As he spoke, I realized that his ideas applied not just to music or poetry, but to the art of management.More than ever, people who work yearn to bring their unique gifts to bear on their own, and their company's enterprise. Shaw called that purity of purpose. Business people call it ethics, integrity or character. That's reality.

Peer-to-peer 20

Peer-to-peer Enterprise Management Wiki Thought Leadership 20

WebMarketCentral

NOVEMBER 26, 2008

However, "hold-outs from the paid search Stone Age" seems a rather harsh way to refer to the large number of search marketers who still use Excel, which works just fine for the vast majority of companies, those that spend less than $50K per month on paid search.

Paid Search Agency 20

Paid Search Agency Search Engine Marketing Marketing Analytics Tools Tagging 20