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How Trade Publications Can Capitalize on Content Marketing and Social Media

WebMarketCentral

Mind you, I've never worked for a trade publisher and am not telling them how to run their businesses, these are just observations based on nearly 20 years of media buying and 25 years of business experience. Last week I asked the question: will content marketing kill trade publications ? Conversation Aggregation. Research. Ratings and Rankings. Not possible. Events (Online or Offline).

What Works Now in B2B Lead Generation, Part 2

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The researchers at MarketingSherpa have elegantly encapsulated these B2B buying emotions: "Prospects are interested in content about themselves, their income, their industry (as defined by them, not you), their department, their organization, their daily working life and the future of their career. Here are a few more nuggets of wisdom mined from the report. There you have it.

What Works Now in B2B Lead Generation, Part 1

WebMarketCentral

Hiring two separate firms to do PPC versus SEO work is like having two shortstops on a baseball team, one to scoop up ground balls and the other to throw over to first base; it just doesn't make any sense. Third, SEO and PR/marketing shouldn't work at cross purposes. Social media also plays an important role here, and the report provides some tips in this area.

What Works in B2B Technology Marketing

WebMarketCentral

œDon't assume that prospects carefully read everything on the page from start to finish…Make sure relevant keywords are present no matter where the eye flickers.” (Repeating keywords also helps with SEO of course.) “Landing pages with fewer click options, fewer path decisions, nearly always get far higher response rates.” “Bullet points work. Still, it's a significant number.)

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B2B Marketing Trends for 2016

Ambal Balakrishnan, Head of Marketing and Strategy, Click Documents [link] B2B Marketing Trends for 2016 9 Take Content Marketing to the Next Level Get Over Our Fear of Video 75% of executives watch work-related videos at least once a week, and. get granular with marketing tactics and messages, and plan tactics based on what is likely to work in the. B2B Marketing. know which half."

How to Suck at Twitter (And Still Look Successful)

WebMarketCentral

Remember, your goal is to convince the gullible that they can have better health, lose weight, or best of all, make big money working from home , without any real effort on their part. Okay, that covers all of the header and background considerations, so let's see how that all works together. These are people who definitely do not suck at Twitter. They aren't celebrities.

137 Twitter Marketing Tips for Small Business

WebMarketCentral

Every group of Twitter followers is different, so TEST this with your followers to see what works best for you. Echoing Lisa's advice, Sharon Trombly suggests tweeting periodically throughout the day, such as with your morning coffee, at lunch, at the end of the work day, and in the evening. The tips are categorized into six sections. Staci J. What do you want to accomplish?

SEO for Product Pages

WebMarketCentral

As prospects work their way through the research process, from general how-is-this-problem-being-solved-today research to specific types of products or services, make sure that your content fits their needs—and that the search engines can find it. ** technorati tags: search engine optimization SEO article marketing sites product pages keyword research tool product descriptions del.icio.us

A Unique Approach to Integrated Advertising Campaigns: Nabbit

WebMarketCentral

WebMarketCentral (WMC): What exactly is Nabbit Ads, and how does it work? Again, this only worked during the actual broadcast. If a viewer watched Dollhouse on their DVR after the show, the contest didn’t work. In most cases, these groups don't work well together. They can see what media outlet works when. JumpTech), the creator of Nabbit and Nabbit Ads.

B2B Marketing Trends for 2016

Ambal Balakrishnan, Head of Marketing and Strategy, Click Documents [link] B2B Marketing Trends for 2016 9 Take Content Marketing to the Next Level Get Over Our Fear of Video 75% of executives watch work-related videos at least once a week, and. get granular with marketing tactics and messages, and plan tactics based on what is likely to work in the. B2B Marketing. know which half."

Best of 2009 (So Far): Social Media Marketing, Part 2

WebMarketCentral

How to be a LinkedIn superstar by iMedia Connection Larry Weintraub explains how to get the most out of LinkedIn, from creating the right kind of profile, building connections and soliciting recommendations to working with LinkedIn groups. Social media, and discussions of its value for PR and marketing, have become ubiquitous. But which social media tool do marketers find most valuable?

SEO Rant: The Insidious Nofollow Tag

WebMarketCentral

If you're trying to promote your own content, it won't work. Hey, here's a novel idea: if someone is using your blog, social media site or directory to link to spam, porn, hate speech, discount online pharmaceuticals, miracle weight loss nonsense, or work-at-home scams—DELETE THE LINK. little bit of old-fashioned work can deal with issue on directory sites.

Best of 2009 (So Far): Twitter Tips and Tactics, Part 1

WebMarketCentral

It’s all about the engagement." 10 ways to get your business in on the microblogging craze by iMedia Connection Clay McDaniel offers some basic but solid advice in this guide to making Twitter work for marketing, such as pick a leader (so there is "one personality driving the charge"), establish a regular rhythm, and "talk like a real person" (not as obvious as you might think).

Best of 2009 (So Far): Blogging for Business, Part 1

WebMarketCentral

But it works, beautifully. How can you attract more traffic to your blog? Generate more comments? Increase the effectiveness of guest-posting opportunities? Find free and legal images to add to your blog posts? Crank out posts more quickly? Make money from your blog? use an intriguing title, start with a question); Technical Stuff (e.g. Can Blogs Help Drive Purchasing Decisions?

Best of 2008: Amusing, Creative and Just Plain Odd, Part 2

WebMarketCentral

Contains some off-color language and sexual references, so be careful watching this at work, but it's very funny. Some of the images and language are a tad risqué, so be careful with this one at work. Charlie Brown and the Peanuts gang running an ad agency. How Internet marketing is like a ruptured disc. Bizarre yet real images on the web. What do all of these things have in common?

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B2B Marketing Trends for 2016

Ambal Balakrishnan, Head of Marketing and Strategy, Click Documents [link] B2B Marketing Trends for 2016 9 Take Content Marketing to the Next Level Get Over Our Fear of Video 75% of executives watch work-related videos at least once a week, and. get granular with marketing tactics and messages, and plan tactics based on what is likely to work in the. B2B Marketing. know which half."

Best of 2009 (So Far): Social Media Marketing, Part 1

WebMarketCentral

How to Make Money Off Social Media (originally titled: Selling Social Media to Your Clients) by Webdesigner Depot Despite the spammy title, this is a very worthwhile piece for corporate b2b marketers or those who work with them. Welcome to the first best-of-2009 (so far) compilation. Social media continues its rapid growth"—check. Marketing budgets will continue shrinking"—yup.

Looking Back at 400: Top 10 Posts

WebMarketCentral

As I recently passed 400 posts on this blog, here is a look back at the 10 most popular items here of all time. The list has changed considerably since the last look back after 300 posts. #10: Best of 2007: Website Design , February 4, 2008 Reviews of articles and tools on website design, including a couple of pieces from the brilliant and frequently cited Stoney deGeyter.

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Marketing Automation: Bringing a Gun to a Knife Fight

WebMarketCentral

It won't work if the processes and incentives between sales and marketing aren't aligned. One of the biggest challenges b2b marketers face is what to do with all of those "names" that come into your system that aren't really "leads" yet; contacts collected from white paper downloads, webinar registrations, trade shows and other activities. They apply technology to a difficult process.

A Better Way to Launch New Products - Rolling Thunder

WebMarketCentral

Lightning-bolt launches simply no longer work as well as they did in the days of information scarcity. According to research by Schneider Associates , only 38% of b2b product launches are rated "successful" by the companies introducing the new products. After decades of new product launch experience, why such a dismal rate? Why does the following still sound familiar? Then reality strikes.

Best of 2008: Social Media Optimization, Part 6

WebMarketCentral

While his focus is on television commercials (b2c), the tactics he outlines work equally well for video content produced by b2b enterprises. How can online video help with SEO and online reputation management ? Which social bookmarking sites have the most clout? Can social media really increase revenue? What common mistakes should you avoid in social media marketing? Take Advantage of.TV

Best of 2008: Cool Web Tools, Part 3

WebMarketCentral

DeskAway Somewhat similar to tools like Basecamp and Projjex , DeskAway is an online collaboration tool that supports ad hoc work teams by enabling them to manage and track projects, share large files, send secure messages and report on activities. Need a tool to help you collaborate with colleagues online? How about one to automatically create animated GIFs? Clinton" and "Whitewater").

SEM: How (And Why) To Keep Your Google Content Network Campaigns Clean

WebMarketCentral

This will open your report in Excel where it's easier to work with. 8. Google's content network can be a valuable addition to any AdWords search marketing program. It gives you the opportunity to very cost-effectively display text or graphical ads across Google's network of AdSense partner sites, many of them industry-specific online publications and blogs. Click Export Report.csv for Excel.

Best of 2008: Amusing, Creative and Just Plain Odd, Part 1

WebMarketCentral

This site is a collection of real help desk tickets compiled over time by a technician who had the misfortune to work with an IT minion identified here only as "George." So who is George? While we worked together, George was responsible for turning out some of the most mangled, garbled, and just plain screwed up help desk tickets ever before seen by mortal man." Poking fun at Web 2.0

How to Create a Cool Social Media Email Signature

WebMarketCentral

In Outlook, it's a bit more work but not terribly difficult. One of the most popular posts ever on this blog was The Social Media Email Signature , in which I noted that "In the old days, email signatures pretty much just mirrored business card information (which is still the case for most people).A It helped. A lot. In fact. The easiest way is to use Google image search. 2. Click "New." 6.

Best of 2008: SEO Guidance, Part 5

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by Search Engine Watch The insightful Carrie Hill writes that "In doing a wide variety research into what is and isn't working for a small business Web site, I find the most frequent issues fall within the following six categories." Which social media sites are most helpful for SEO? What common mistakes should you avoid when optimizing a site for search? Social traffic (e.g.

Best of 2008: Cool Web Tools, Part 2

WebMarketCentral

A low-cost web analytics package with features that can't be matched by that free one everybody uses. search engine just for faces. An easy tool for automatically creating music videos. Helpful Firefox plugins and SEO analytics tools. Discover all of these and more here in another set of the coolest web tools. 17 Online Free Web Based Applications That You Probably Would Love To Use!

Search Engine Marketing Benchmarks: Latest Research from Marketing Sherpa

WebMarketCentral

Wherever consumers are clicking, search marketers and PPC ad buyers are at work. MarketingSherpa just released its new search marketing benchmark report ($447) and companion executive summary (free PDF). Some of the key findings and observations from the report. Despite the economic downturn, paid clicks are increasing. True, but this is being driven by the consumer side. content network.

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Best of 2008: Strategy and Branding, Part 2

WebMarketCentral

Lead generation playbook: 5 steps to a 375% conversion lift by Marketing Experiments Blog Hunter Boyle and Brian Carroll provide a helpful, educational online clinic on "what happens after prospects hit the 'submit' button, and how marketing and sales teams can work together more effectively to expand their customer base and get the most revenue per lead." What's in A Name? Jivox, xy3).

New Hub Site Focuses on B2B Marketing Intelligence

WebMarketCentral

Learn more about the launch, how the B2B Marketing Zone works and how to participate in Tony's latest post. A new B2B marketing community site , B2B Marketing Zone officially launched today. Additional bloggers meeting the high standards for the community will be added over time.

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Social Networking or Social Notworking?

WebMarketCentral

As in, when people are Twittering, Digging or interacting on a social networking site, they are not working. And these sites are not working to bring in new business. These remind one of the link-baiting SEO is dead articles that pop up periodically. For example, Luis Paez takes some liberties with statistics to make the case that social media is useless for marketing. Get it?

Gord Hotchkiss, Neuroplasticity and Kids These Days

WebMarketCentral

Their brains didn't work the same way. Their brains work differently, not just from their parents' but also from their teachers.' Search marketing guru Gord Hotchkiss wrote an intriguing post last Thursday on neuroplasticity —the ability of the human brain to constantly adapt to its environment. Quite literally, their brains function differently than ours.

Everything You Need to Know About Twitter You Learned from Grandma

WebMarketCentral

A traditional grandmother that is, not a tech-savvy one. If you have or know a mother, grandmother or great grandmother who grew up in the first part of the last century, chances are she's passed along some folk wisdom about good old-fashioned manners. Listening," in Twitter terms, means answering questions, re-Tweeting interesting thoughts and links, and sending @ replies. Twitter is a busy place.

Best of 2008: Blogging for Business, Part 2

WebMarketCentral

As she notes, "It (building relationships with other bloggers) doesn’t work like magic! Everyone who writes a business blog ultimately wants the same thing—more traffic. All good ideas, though you'll need fairly substantial traffic to begin with for these techniques to be practical. Networking takes time and effort. Ongoing effort!"

SEO and PPC - 7 Reasons Companies Need Both

WebMarketCentral

Getting a high organic rank for a popular, competitive key phrase takes (sometimes many) hours of work by someone skilled in SEO. Can't I get most of the clicks for "free" using SEO rather than paying for clicks on search ads? Well, in a word, "no." Here's why companies need to invest in both organic optimization and search engine advertising: 1. Lies, damn lies, and statistics.

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ZoomInfo, Chris Abraham and Me - A Social Media Case Study

WebMarketCentral

Sure, almost every business on the planet is now using social media in some manner, but do you ever wonder if it really works? It started with a webcast on using Twitter effectively for business and advocacy hosted by Chris Abraham , social media guru and principal at social PR firm Abraham Harrison , and Anamitra Banerji of Twitter. Three key points to note Social media is valuable.

3 More Tips for Optimizing SEM Campaigns

WebMarketCentral

Starting at the top of the list and working down, visit each website shown. Be sure to save your work. 2. The previous post on this topic advised search engine marketers to bid on their own company name and branded terms, keep keyword lists clean and cross-pollinate SEO and SEM efforts. Here are three more tips for optimizing results from SEM programs such as Google AdWords. 1.

Social Media Ostriches

WebMarketCentral

We can have a personal Facebook page for sharing family pictures and things like that, but if we say anything about the company we're asked to take it down immediately." My initial reaction was that these people must work in incredibly retrograde, out-of-touch enterprises. My company blocks all access to social media sites." It is not part of the job. Social Tagging

Best of 2008: SEO Guidance, Part 3

WebMarketCentral

How can PR and SEO work together more productively? How can you effectively explain SEO (and avoid unrealistic expectations) to prospective clients? For new websites, how can you incorporate SEO best practices into the design from the beginning? What tactics are most effective at driving increased search traffic? What emerging topics and techniques should SEO specialists investigate?

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Best of 2008: Interactive PR, Part 2

WebMarketCentral

How do PR, SEO and social media work together to build name recognition and credibility for a company? What are some of the best tools for implementing PR 2.0? What are the best (and worst) practices in interactive PR? How should marketers and PR professionals adapt to the decline of traditional publishing and the rapidly increasing influence of social media? blogging and SEO). tags: PR 2.0

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