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How Trade Publications Can Capitalize on Content Marketing and Social Media

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Mind you, I've never worked for a trade publisher and am not telling them how to run their businesses, these are just observations based on nearly 20 years of media buying and 25 years of business experience. Last week I asked the question: will content marketing kill trade publications ? Conversation Aggregation. Research. Ratings and Rankings. Not possible. Events (Online or Offline).

How to Suck at Twitter (And Still Look Successful)

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Remember, your goal is to convince the gullible that they can have better health, lose weight, or best of all, make big money working from home , without any real effort on their part. Okay, that covers all of the header and background considerations, so let's see how that all works together. These are people who definitely do not suck at Twitter. They aren't celebrities.

Generating B2B Website Traffic Through Social Tagging: Follow Up

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The lesson for B2B companies: blogging may be hard work requiring consistent effort, but it is worthwhile for establishing a thought leadership position in your industry. Back in May of this year, I reported the results of a test of the impact on B2B website traffic growth using Web 2.0 social tagging. So—how do the numbers look six months later? tags: B2B website traffic building, web 2.0

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A Unique Approach to Integrated Advertising Campaigns: Nabbit

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WebMarketCentral (WMC): What exactly is Nabbit Ads, and how does it work? Again, this only worked during the actual broadcast. If a viewer watched Dollhouse on their DVR after the show, the contest didn’t work. In most cases, these groups don't work well together. They can see what media outlet works when. JumpTech), the creator of Nabbit and Nabbit Ads.

Content Marketing Playbook: Strategy and Roadmap

back the curtain on the groundbreaking work hap- pening inside a company Thomas Edison founded 130. relaunch while working for Group SJR, a content mar- keting agency. Everywhere I had been working felt like. death—’This magazine is going to close,’ ‘We’re working. that’s proven to work—one we’ve refined after helping. We are still working on freaking really hard.

Fishing for B2B leads? Choose the right bait.

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respondent willing to sign up for a free trial and actually use a software product—particularly in a corporate environment where IT approval is needed—has a relatively high probability of becoming a buyer (assuming the software actually works as promised). Fishermen (fisherpeople?) choose their bait based on the type and quantity of fish they hope to catch.

Blogger Outreach for PR - Worst Practices

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Despite the fact that several smart PR bloggers, including Cece Lee , Laura Moncur and Elge Premeau have written about what works in blogger outreach for PR, there are still a lot of agencies and PR people who just don't get it. Their efforts at appealing to bloggers are awkward at best, counterproductive at worst. Want bloggers to write nice things about your product, service or company?

Best of 2007: Articles and Blog Posts on SEM

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and) optimized landing pages work even better—as high as 200% improvements in conversion rates" and then offers ten tips for designing more effective landing pages. Then he offers advice on how SEM clients and agencies can work most productively together. As with any other type of advertising, however, a poorly-designed campaign will be a disappointing waste of money. fade a bit."

What Works Now in B2B Lead Generation, Part 2

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The researchers at MarketingSherpa have elegantly encapsulated these B2B buying emotions: "Prospects are interested in content about themselves, their income, their industry (as defined by them, not you), their department, their organization, their daily working life and the future of their career. Here are a few more nuggets of wisdom mined from the report. There you have it.

What Works Now in B2B Lead Generation, Part 1

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Hiring two separate firms to do PPC versus SEO work is like having two shortstops on a baseball team, one to scoop up ground balls and the other to throw over to first base; it just doesn't make any sense. Third, SEO and PR/marketing shouldn't work at cross purposes. Social media also plays an important role here, and the report provides some tips in this area.

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What Works in B2B Technology Marketing

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œDon't assume that prospects carefully read everything on the page from start to finish…Make sure relevant keywords are present no matter where the eye flickers.” (Repeating keywords also helps with SEO of course.) “Landing pages with fewer click options, fewer path decisions, nearly always get far higher response rates.” “Bullet points work. Still, it's a significant number.)

Staffing and Launching Your Content Marketing Program

success was attributed to work we did months ago. work needed,” he wrote in a blog post. Playbook series—the point where the difficult work. experiences as publishers and the work we’ve done. you excited to come to work every day, pushing you to. We are still working. telling you that certain things work—we want to tell you. actual work.”

Six Ways to Produce Online Video on a Budget

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Your best bet is take advantage of the free trials offered by most vendors to find out which product works best for you. Either will work for basic screen-to-video production. Online video is hot. Yeah, and people gamble in casinos, I know; what a profound observation of the blatantly obvious.) Robin Good reviews three tools here : E.M. The negligible $14.95

Best of 2009 (So Far): SEO Guidance, Part 3

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Social media works. 12 Easy Mistakes That Plague Newcomers to the SEO Field by SEOmoz For those new to SEO, Rand Fishkin provides some excellent advice on mistakes to avoid including reciprocal linking (it doesn't work, and it looks spammy), targeting the same keyword on multiple pages, and not using XML sitemaps. What are the key signals of SEO quality on a website? Blogging helps.

SEO Tool Review: SEMRush

WebMarketCentral

SEMRush offers a powerful suite of SEO and search marketing tools , particularly for those who've already done the basic SEO work and perhaps have an AdWords program running, but want to take efforts to the next level. In this example (with only identifying information removed), notice that this particular site is showing up on page two of Google for a number of key terms.

137 Twitter Marketing Tips for Small Business

WebMarketCentral

Every group of Twitter followers is different, so TEST this with your followers to see what works best for you. Echoing Lisa's advice, Sharon Trombly suggests tweeting periodically throughout the day, such as with your morning coffee, at lunch, at the end of the work day, and in the evening. The tips are categorized into six sections. Staci J. What do you want to accomplish?

Content Marketing 2016: Staffing, Measurement, and Effectiveness

49 percent work across B2B and B2C businesses. their work as average, not very effective, or not. at least 25 full-time employees working on content. However, putting in the work to team up with talented creative. almighty question: Does this strategy actually work? blend of data to get the full picture of what’s working. Copyright © 2015 Contently. little.

SEO for Product Pages

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As prospects work their way through the research process, from general how-is-this-problem-being-solved-today research to specific types of products or services, make sure that your content fits their needs—and that the search engines can find it. ** technorati tags: search engine optimization SEO article marketing sites product pages keyword research tool product descriptions del.icio.us

Best of 2009 (So Far): Social Media Marketing, Part 2

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How to be a LinkedIn superstar by iMedia Connection Larry Weintraub explains how to get the most out of LinkedIn, from creating the right kind of profile, building connections and soliciting recommendations to working with LinkedIn groups. Social media, and discussions of its value for PR and marketing, have become ubiquitous. But which social media tool do marketers find most valuable?

SEO Rant: The Insidious Nofollow Tag

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If you're trying to promote your own content, it won't work. Hey, here's a novel idea: if someone is using your blog, social media site or directory to link to spam, porn, hate speech, discount online pharmaceuticals, miracle weight loss nonsense, or work-at-home scams—DELETE THE LINK. little bit of old-fashioned work can deal with issue on directory sites.

Best of 2009 (So Far): Twitter Tips and Tactics, Part 1

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It’s all about the engagement." 10 ways to get your business in on the microblogging craze by iMedia Connection Clay McDaniel offers some basic but solid advice in this guide to making Twitter work for marketing, such as pick a leader (so there is "one personality driving the charge"), establish a regular rhythm, and "talk like a real person" (not as obvious as you might think).

Content Methodology: A Best Practices Report

This virtuous circle is only possible when the company works to build a culture of. work,” Becker said. “We needed to prove that content can improve marketing’s. culture of content doesn’t emerge overnight, but working to build one across these. Content Methodology: A Best Practices Report A content methodology works in much the same way as a flywheel. Content. In the.

Best of 2009 (So Far): Blogging for Business, Part 1

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But it works, beautifully. How can you attract more traffic to your blog? Generate more comments? Increase the effectiveness of guest-posting opportunities? Find free and legal images to add to your blog posts? Crank out posts more quickly? Make money from your blog? use an intriguing title, start with a question); Technical Stuff (e.g. Can Blogs Help Drive Purchasing Decisions?

Best of 2008: Amusing, Creative and Just Plain Odd, Part 2

WebMarketCentral

Contains some off-color language and sexual references, so be careful watching this at work, but it's very funny. Some of the images and language are a tad risqué, so be careful with this one at work. Charlie Brown and the Peanuts gang running an ad agency. How Internet marketing is like a ruptured disc. Bizarre yet real images on the web. What do all of these things have in common?

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Looking Back at 400: Top 10 Posts

WebMarketCentral

As I recently passed 400 posts on this blog, here is a look back at the 10 most popular items here of all time. The list has changed considerably since the last look back after 300 posts. #10: Best of 2007: Website Design , February 4, 2008 Reviews of articles and tools on website design, including a couple of pieces from the brilliant and frequently cited Stoney deGeyter.

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Best of 2009 (So Far): Social Media Marketing, Part 1

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How to Make Money Off Social Media (originally titled: Selling Social Media to Your Clients) by Webdesigner Depot Despite the spammy title, this is a very worthwhile piece for corporate b2b marketers or those who work with them. Welcome to the first best-of-2009 (so far) compilation. Social media continues its rapid growth"—check. Marketing budgets will continue shrinking"—yup.

Study: How Much of Your Content Marketing Is Effective?

What’s working—and what’s not—for over. working remotely. to explore what works for their particular audiences. necessarily work with content. Copyright © 2015 Contently. All rights reserved. contently.com By Jordan Teicher Study: How Much of Your Content. Marketing is Effective? 700 content marketers. CONTENTLY STUDY: HOW MUCH OF YOUR CONTENT MARKETING IS EFFECTIVE?

Marketing Automation: Bringing a Gun to a Knife Fight

WebMarketCentral

It won't work if the processes and incentives between sales and marketing aren't aligned. One of the biggest challenges b2b marketers face is what to do with all of those "names" that come into your system that aren't really "leads" yet; contacts collected from white paper downloads, webinar registrations, trade shows and other activities. They apply technology to a difficult process.

A Better Way to Launch New Products - Rolling Thunder

WebMarketCentral

Lightning-bolt launches simply no longer work as well as they did in the days of information scarcity. According to research by Schneider Associates , only 38% of b2b product launches are rated "successful" by the companies introducing the new products. After decades of new product launch experience, why such a dismal rate? Why does the following still sound familiar? Then reality strikes.

Best of 2008: Social Media Optimization, Part 6

WebMarketCentral

While his focus is on television commercials (b2c), the tactics he outlines work equally well for video content produced by b2b enterprises. How can online video help with SEO and online reputation management ? Which social bookmarking sites have the most clout? Can social media really increase revenue? What common mistakes should you avoid in social media marketing? Take Advantage of.TV

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Best of 2008: Cool Web Tools, Part 3

WebMarketCentral

DeskAway Somewhat similar to tools like Basecamp and Projjex , DeskAway is an online collaboration tool that supports ad hoc work teams by enabling them to manage and track projects, share large files, send secure messages and report on activities. Need a tool to help you collaborate with colleagues online? How about one to automatically create animated GIFs? Clinton" and "Whitewater").

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B2B Marketing Trends for 2016

Ambal Balakrishnan, Head of Marketing and Strategy, Click Documents [link] B2B Marketing Trends for 2016 9 Take Content Marketing to the Next Level Get Over Our Fear of Video 75% of executives watch work-related videos at least once a week, and. get granular with marketing tactics and messages, and plan tactics based on what is likely to work in the. B2B Marketing. know which half."

SEM: How (And Why) To Keep Your Google Content Network Campaigns Clean

WebMarketCentral

This will open your report in Excel where it's easier to work with. 8. Google's content network can be a valuable addition to any AdWords search marketing program. It gives you the opportunity to very cost-effectively display text or graphical ads across Google's network of AdSense partner sites, many of them industry-specific online publications and blogs. Click Export Report.csv for Excel.

Best of 2008: Amusing, Creative and Just Plain Odd, Part 1

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This site is a collection of real help desk tickets compiled over time by a technician who had the misfortune to work with an IT minion identified here only as "George." So who is George? While we worked together, George was responsible for turning out some of the most mangled, garbled, and just plain screwed up help desk tickets ever before seen by mortal man." Poking fun at Web 2.0

How to Create a Cool Social Media Email Signature

WebMarketCentral

In Outlook, it's a bit more work but not terribly difficult. One of the most popular posts ever on this blog was The Social Media Email Signature , in which I noted that "In the old days, email signatures pretty much just mirrored business card information (which is still the case for most people).A It helped. A lot. In fact. The easiest way is to use Google image search. 2. Click "New." 6.

Best of 2008: SEO Guidance, Part 5

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by Search Engine Watch The insightful Carrie Hill writes that "In doing a wide variety research into what is and isn't working for a small business Web site, I find the most frequent issues fall within the following six categories." Which social media sites are most helpful for SEO? What common mistakes should you avoid when optimizing a site for search? Social traffic (e.g.

Evangelizing a Content Marketing Program

working, and as a result, creating content people. work so you can create better content and con- tinuously build a bigger and better audience. Moye publishers 15 to 20 stories each month through a “virtual news- room,” as most of the team, including Moye, works remotely. doesn’t work in the modern media landscape. All rights reserved. Introduction 4 II. The hotel giant.

Best of 2008: Cool Web Tools, Part 2

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A low-cost web analytics package with features that can't be matched by that free one everybody uses. search engine just for faces. An easy tool for automatically creating music videos. Helpful Firefox plugins and SEO analytics tools. Discover all of these and more here in another set of the coolest web tools. 17 Online Free Web Based Applications That You Probably Would Love To Use!

Search Engine Marketing Benchmarks: Latest Research from Marketing Sherpa

WebMarketCentral

Wherever consumers are clicking, search marketers and PPC ad buyers are at work. MarketingSherpa just released its new search marketing benchmark report ($447) and companion executive summary (free PDF). Some of the key findings and observations from the report. Despite the economic downturn, paid clicks are increasing. True, but this is being driven by the consumer side. content network.

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Best of 2008: Strategy and Branding, Part 2

WebMarketCentral

Lead generation playbook: 5 steps to a 375% conversion lift by Marketing Experiments Blog Hunter Boyle and Brian Carroll provide a helpful, educational online clinic on "what happens after prospects hit the 'submit' button, and how marketing and sales teams can work together more effectively to expand their customer base and get the most revenue per lead." What's in A Name? Jivox, xy3).

New Hub Site Focuses on B2B Marketing Intelligence

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Learn more about the launch, how the B2B Marketing Zone works and how to participate in Tony's latest post. A new B2B marketing community site , B2B Marketing Zone officially launched today. Additional bloggers meeting the high standards for the community will be added over time.

B2B Marketing Trends for 2016

Ambal Balakrishnan, Head of Marketing and Strategy, Click Documents [link] B2B Marketing Trends for 2016 9 Take Content Marketing to the Next Level Get Over Our Fear of Video 75% of executives watch work-related videos at least once a week, and. get granular with marketing tactics and messages, and plan tactics based on what is likely to work in the. B2B Marketing. know which half."

Social Networking or Social Notworking?

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As in, when people are Twittering, Digging or interacting on a social networking site, they are not working. And these sites are not working to bring in new business. These remind one of the link-baiting SEO is dead articles that pop up periodically. For example, Luis Paez takes some liberties with statistics to make the case that social media is useless for marketing. Get it?