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How Does Content Marketing Help with SEO?

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But both are actually essential, and work in tandem as part of a broad web presence optimization (WPO) strategy. How do they work together? This is why content marketing and SEO work best when a strategy is put in place to implement both simultaneously. Guest post by Sam Allcock. Content marketing and SEO are often written about and addressed separately. What is the difference?

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33 Thought-Provoking B2B Social Media and Marketing Stats

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Although nearly two-thirds of B2B marketers say they plan to spend more money on programmatic advertising in 2016, 44% admit they either don’t know how it works or have only a small amount of knowledge about it. 44% of B2B marketers say they don’t understand, or have a small amount of knowledge, about how programmatic works. Lead generation is still a challenge. Forbes ).

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Fluency of Culture, Not Language, Is Key to Winning Big in Global Online Markets

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Campaigns and content that works for one market often doesn’t resonate with another.  In many regions, this shifts work-day schedules in ways non-celebrants might not understand. Other peak times included the end of the working day—which was around 2 p.m. Localizing social content works. Guest post by Charles Whiteman. They also need cultural fluency. On Social Media.

Your Employees May Be Your Best Untapped Brand Advocates

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If they’re working through social media, offer them valuable content — anything from a stat they can retweet to content they can cite to help position themselves as industry leaders when engaging prospective clients. Not only does this encourages them to keep up the good work, it also inspires other employees to get involved. Guest post by Liz Greene. It’s simple. Identify. Educate.

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B2B Marketing Trends for 2016

Ambal Balakrishnan, Head of Marketing and Strategy, Click Documents [link] B2B Marketing Trends for 2016 9 Take Content Marketing to the Next Level Get Over Our Fear of Video 75% of executives watch work-related videos at least once a week, and. get granular with marketing tactics and messages, and plan tactics based on what is likely to work in the. B2B Marketing. know which half."

The Single Most Important Element for Increasing B2B Lead Gen and Sales

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Better example: while the vast majority of us have only a rudimentary understanding at best of the inner workings of a smart phone, any moderately bright gradeschooler can use one. This post originally appeared on MarketingProfs. McKinsey’s David Edelman has referred to the consumerization of B2B marketing and sales as a “massive disruption” on the horizon. Mixed messages.

How to Calculate the ROI of Social Media Marketing [Infographic]

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That’s how return on investment works, of course. Quick: Can you list the goals of each and every one of your social media efforts? Do you know how each campaign performed when measured against those metrics, and how they contributed to the bottom line? If you’re like many marketers, those questions probably bring a quizzical look to your face. But it doesn’t have to be that way.

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Five Content Marketing Tips for B2B Success

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Work with – not against – the sales team. Sales teams frequently send out their own material, but this may not be aligned with the brand.  It’s important to work together with sales teams to ensure consistent messaging. You’ve probably worked out there is no one-size-fits-all approach to content marketing; it’s a matter of what works for your business.

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How To Improve Your Email Subject Lines And Get Better Results

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Having worked for a major search engine and pioneering pay for performance advertising networks, she is an expert at turning her clients’ websites into consistent revenue streams, using a variety of digital channels. Guest post by Christelle Macri. In email marketing, the subject line is of paramount importance. Here are three useful tips to help you achieve far greater results. 1.

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B2B Marketing Trends for 2016

Ambal Balakrishnan, Head of Marketing and Strategy, Click Documents [link] B2B Marketing Trends for 2016 9 Take Content Marketing to the Next Level Get Over Our Fear of Video 75% of executives watch work-related videos at least once a week, and. get granular with marketing tactics and messages, and plan tactics based on what is likely to work in the. B2B Marketing. know which half."

6 Tips for Encouraging Your Team to Blog

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This will give you a chance to look over their work and make changes before they invest too much time into the project. Many team members respond just as well to small gifts, getting off work a few hours early, or even public acknowledgment from their superiors. The ability to work remotely for the best bloggers can also be a great incentive. Guest post by Jill Phillips.

The 23 Best Content Ideation Tools

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Organize and share your to-do, work, grocery, movies and household lists. Like Evernote, works and syncs lists across devices. Great content—the kind that resonates with your audience—starts with great topic ideas. Often, the best ideas come from talking with your customers, or with customer-facing employees in your organization, like people in sales or customer service. 14) Popurls.

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How Small Businesses Can Use Real-Time Case Studies to Acquire New Clients

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His work is recognized. Case studies work differently. He works closely with B2B and B2C companies providing the right content that generates social shares, comments, and traffic back to their business blogs. Guest post by Bill Achola. Ned J. Blogmore is a gifted writer, but his blogs never make it past the spam email folder of his clients. As a result, his business flourishes.

49 Noteworthy Social Networking Stats and Facts

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Small business loves Facebook, though most don’t know if it “works.” Yet most say “they don’t know whether their Facebook outreach is ‘working.'” Though new social networks continue to be launched (e.g. But there are no guarantees that leadership will last, and the social networking landscape is constantly evolving. 18 Facebook Stats and Facts. 1.

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How To Turn Video Marketing Into a Successful SEO Strategy

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This might work for a low competitive keyword but the strategy won’t pay off if you really want to achieve true video marketing success. It automatically syncs with the speakers and voiceovers in the video and allows those who are hard of hearing or deaf or those without volume or working sound on a computer to read the transcript and comprehend the content of the video.

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B2B Marketing Trends for 2016

Ambal Balakrishnan, Head of Marketing and Strategy, Click Documents [link] B2B Marketing Trends for 2016 9 Take Content Marketing to the Next Level Get Over Our Fear of Video 75% of executives watch work-related videos at least once a week, and. get granular with marketing tactics and messages, and plan tactics based on what is likely to work in the. B2B Marketing. know which half."

16 Enigmatic Business Blogging and Other Marketing Stats

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Records management systems provider TAB not only provides guides and resources to help records managers improve their skills but also works to raise the profile of the profession and educate executives on it s organizational impact. As winter comes to an end, so too does the  Winter Wonderland of Marketing Stats series that’s been running here over the past few months. Meghan M.

7 Reasons Why Your Business Blog Is Failing (And How To Fix Them)

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Blogs are hard work. Anyone can start a blog, but it takes a lot of effort and hard work to make it something that people actually want to read (and keep coming back to). Guest post by Eric Brantner. Having an online presence is all but a necessity for businesses today. While this may seem a bit harsh, there is some validity to that statement. But not you. We get it, you’re busy.

Three Issues the New U.S. President Should Tackle ASAP

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It may or may not be the ideal answer, but the fact such policy recommendations exist show it’s possible for the two sides to work together on the issue. Working with congress to take bipartisan action on these three issues would help to heal the wounds left by one of the nastiest presidential campaigns in U.S. Reform the Corporate Tax Code. The U.S. Two things are certain.

Seven Ways to Humanize B2B Marketing

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Increased status at work–maybe a raise or promotion? ” Determining the best messages requires really knowing your buyers, and using exercises like empathy mapping or creating buyer personas as detailed in the work of Tony Zambito and others. Be a great place to work. But their hearts will really only be in advocacy if you provide a great work environment.

13 Great Guides to Growing Your Blog Audience

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’ But it also means you have to put some work into developing your own niche, your own point-of-view, and your own voice. 400 Blog Posts Later – What Works and What Doesn’t by Inspire to Thrive. You’ve put extensive effort into your business blog design, content strategy, research, and execution. Now—how you attract and retain a large audience? Simple—but not easy.

20 Brilliant B2B Marketing and Digital Business Stats and Facts

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B2B customers now expect the same range of omnichannel buying options they enjoy as consumers – which is why almost half of B2B buyers (49%) prefer to use consumer websites to make work-related purchases. ( The Future of Commerce ). 7. B2B marketers today certainly live in “interesting times” (in the sense of the not-actually-Chinese curse ). Image Credit: B2B Marketing Insider.

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The 12 Best Competitive Intelligence and Benchmarking Tools

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Sample review: “One of the best tools for monitoring competitors and tracking contents, TrackMaven helps you to filter your search what’s working. When evaluating the results of marketing and PR efforts, it’s vital to consider two perspectives: what is the trend of results (e.g., increasing social engagement, website traffic over time, etc.) Google Review Count: 400,000. Mention.

This One Thing Has Become The New SEO Reputation Management Secret This Year

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To learn more about how the process works, check out this infographic “10 Brand Reputation Success Principles.”.  . Guest post by Jon Rognerud. As a business and/or brand, nothing is more important than maintaining a solid reputation throughout your respective industry. More and more consumers are now using social media and review websites to make all kinds of purchasing decisions.

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20 Expert LinkedIn Guides

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” isn’t as simple as it used to be, because “Today we have careers, businesses and life work that didn’t exist a decade ago.” Making LinkedIn Work for You by NoddlePlace. Facebook may be fighting back , but time will tell regarding its true intentions and objectives on that front. Guides to Using LinkedIn for Career or Networking. Want a Job? links.”

14 Dazzling Digital Marketing Stats and Facts

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Digital marketing activities and budgets are growing, because they have an impact: more than half of all employed adults say that “digital media has changed the way they work.” Image credit: AdWeek. But that figure is projected to jump to 75% within the next five years. Marketers in the U.S. 14 Digital Marketing Stats and Facts. 1. Digital Marketing Philippines ). 2. AdWeek ). 6.

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5 Easy Tools for Social Selling Success

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But several incredibly useful tools have popped up that work to focus your efforts, making it easier to identify, engage, and ultimately convert your social prospects. WittyParrot works to change all that by collating relevant outside articles and useful internal collateral and delivering them directly to your team. Guest post by Austin Duck. It was the stuff of nightmares.

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The 28 Best Influencer Marketing Tools

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It also helps journalists, bloggers, and editors showcase their work, track shares, and grow their following. Discover compelling content for sharing, identify key influencers (blogs and video), analyze social signals to determine what works best with your audience, and measure user engagement. This is a useful research tool to see what blog post topics are working and which aren’t.

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Getting Started With Email Marketing Segmentation

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Simply create a few different segments and work to optimize the following for each: Subject Lines. Guest post by Alphonso Sanchez. Email segmenting is one of the most powerful techniques for boosting open rates, CTRs, and total revenue per email. It’s also surprisingly neglected. With the high cost for sophisticated email platforms and the technology segmentation requires, it makes sense.

The 24 Best Online Writing Tools and Apps

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Scrivener works with documents, folders, labels and statuses, all within individual projects.” — Blogging Wizard. Works with English and most European languages. It obscures distracting sounds and lets you focus on your work. Provides a quick and easy way to test the readability of your work. It involves working in 25-minutes bursts, followed by breaks. Kitten!

Content Marketing Strategy? Think Like A Reporter

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Other structural designs work better for different types of content. Just as no single social media marketing strategy works for every type of B2B company, no single model is best in all cases for developing a strategy. Although 93% of B2B companies are doing content marketing, less than half view themselves as successful with it. So—creating a content marketing strategy is vital.

45 Phenomenal Email and Mobile Marketing Stats

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Email marketing works—for both sellers and buyers. 49% of B2B researchers who use their mobile devices for product research do so while at work. Email remains the most effective digital marketing tool for both B2B and B2C marketers. But the majority of email activity now takes place on mobile devices, and not all marketers have effectively adapted to this rapid shift. And 72% of U.S.

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48 Phenomenal SEO Guides, Tips & Tactics

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Frank Strong showcases an infographic from Neil Patel that provides a simple, widely accepted explanation of how Google’s search algorithm (probably) works, including the importance of keyword domains, image optimization, domain age, social shares, title tags, keyword repetition, content length, and other factors. How Long Does SEO Take To Start Working? But change is.”

14 Brilliant B2B Marketing Strategy Guides

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Tactics that Are Working for B2B Lead Generation Today by CustomerThink. Gated content will work for prospects that are already quite convinced that your company has the knowledge to educate them on specific problems they are challenged with”). In less than a generation, information has gone from being scarce to overabundant. How To Do It Right: Demand Generation by Forbes.

17 Excellent Email and Mobile Marketing Stats and Facts

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B2B buyers are comfortable using multiple devices for work-related purchases with half saying they use smartphones. ( V3B Blog ). Even with the continual introductions of shiny new tools for marketers, email remains the workhorse for lead generation. Most CMOs view it as effective and volume continues to grow. But its popularity has led to overstuffed email inboxes. Image credit: AdWeek.

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Small Business Marketing Optimization Tips for 2016

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Work through issues with them and make sure they are receiving clear direction. When you gear up to work on your goals for the new year, make sure you’re ready to organize your data, strategize how you’ll handle your social media platforms and focus on strengthening your team. Guest post by John Oechsle. Data Management. Social media. Focus on the Team. About the author: H.

The Basics of B2B Social Media Marketing Strategy

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For companies and brands, Facebook works best for sharing casual workplace and event photos, videos, entertaining or humorous content, or content showcasing company culture and the lighter side of business. Image credit: BundlePost. But it may also be a problem with basic B2B social media marketing strategy. Cross-Platform Social Media Strategy. Platform-Specific Social Strategy.

23 Outstanding Social PR Guides

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Foremost among these developments is the shift from communicating primarily to a closely-guarded list of traditional “media’ contacts (editors and paid journalists) to working with an amorphous and expanding pool of influencers in specific industries and specialties: vendors, buyers, brand advocates, bloggers, freelance writer, peers, and others. Image credit: PRNews.

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Four Key Ways To Build Your B2B Brand Online

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They need to weigh up options and work out what’s best for them. Irma Hunkeler works for  BlueGlass.co.uk , a digital marketing agency. Her work allows her to get in touch and collaborate with experts across different industries including travel, retail, recruitment, technology and charitable institutions. Guest post by Irma Hunkeler. Not necessarily. Dive into LinkedIn.

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5 Ways Your Website Could Be Hurting Sales

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Jessica Kane is a professional blogger who has worked in eCommerce for the last five years. Guest post by Jessica Kane. Every marketing pro and modern business owner knows the importance of a solid online presence. In today’s digital world, the first impressions you make on potential clients will more often be through the internet rather than in person. Conclusion.