Your Employees May Be Your Best Untapped Brand Advocates
JUNE 6, 2016
If they’re working through social media, offer them valuable content — anything from a stat they can retweet to content they can cite to help position themselves as industry leaders when engaging prospective clients. Not only does this encourages them to keep up the good work, it also inspires other employees to get involved. Guest post by Liz Greene. It’s simple. Identify. Educate.
33 Thought-Provoking B2B Social Media and Marketing Stats
FEBRUARY 16, 2016
Although nearly two-thirds of B2B marketers say they plan to spend more money on programmatic advertising in 2016, 44% admit they either don’t know how it works or have only a small amount of knowledge about it. 44% of B2B marketers say they don’t understand, or have a small amount of knowledge, about how programmatic works. Lead generation is still a challenge. Forbes ).
The 23 Best Content Ideation Tools
MAY 31, 2016
Organize and share your to-do, work, grocery, movies and household lists. Like Evernote, works and syncs lists across devices. Great content—the kind that resonates with your audience—starts with great topic ideas. Often, the best ideas come from talking with your customers, or with customer-facing employees in your organization, like people in sales or customer service. 14) Popurls.
22 Tantalizing Content Marketing Stats and Facts
MARCH 8, 2016
Traditional digital content mediums still work best for reaching global business leaders. With the near-universal embrace of content marketing— 93% of B2B marketers are using content marketing , and B2C marketers are close behind—the amount of brand content being produced has exploded. Image credit: MarketingProfs. Already widespread, content marketing will continue to grow. Video is vital.
Content Marketing Playbook: Strategy and Roadmap
back the curtain on the groundbreaking work hap- pening inside a company Thomas Edison founded 130. relaunch while working for Group SJR, a content mar- keting agency. Everywhere I had been working felt like. death—’This magazine is going to close,’ ‘We’re working. that’s proven to work—one we’ve refined after helping. We are still working on freaking really hard.
6 Tips for Encouraging Your Team to Blog
JUNE 29, 2016
This will give you a chance to look over their work and make changes before they invest too much time into the project. Many team members respond just as well to small gifts, getting off work a few hours early, or even public acknowledgment from their superiors. The ability to work remotely for the best bloggers can also be a great incentive. Guest post by Jill Phillips.
The 24 Best Online Writing Tools and Apps
JUNE 14, 2016
Scrivener works with documents, folders, labels and statuses, all within individual projects.” — Blogging Wizard. Works with English and most European languages. It obscures distracting sounds and lets you focus on your work. Provides a quick and easy way to test the readability of your work. It involves working in 25-minutes bursts, followed by breaks. Kitten!
Content Marketing Strategy? Think Like A Reporter
APRIL 12, 2016
Other structural designs work better for different types of content. Just as no single social media marketing strategy works for every type of B2B company, no single model is best in all cases for developing a strategy. Although 93% of B2B companies are doing content marketing, less than half view themselves as successful with it. So—creating a content marketing strategy is vital.
Getting Started With Email Marketing Segmentation
JUNE 9, 2016
Simply create a few different segments and work to optimize the following for each: Subject Lines. Guest post by Alphonso Sanchez. Email segmenting is one of the most powerful techniques for boosting open rates, CTRs, and total revenue per email. It’s also surprisingly neglected. With the high cost for sophisticated email platforms and the technology segmentation requires, it makes sense.
Staffing and Launching Your Content Marketing Program
success was attributed to work we did months ago. work needed,” he wrote in a blog post. Playbook series—the point where the difficult work. experiences as publishers and the work we’ve done. you excited to come to work every day, pushing you to. We are still working. telling you that certain things work—we want to tell you. actual work.”
45 Phenomenal Email and Mobile Marketing Stats
FEBRUARY 9, 2016
Email marketing works—for both sellers and buyers. 49% of B2B researchers who use their mobile devices for product research do so while at work. Email remains the most effective digital marketing tool for both B2B and B2C marketers. But the majority of email activity now takes place on mobile devices, and not all marketers have effectively adapted to this rapid shift. And 72% of U.S.
How Small Businesses Can Use Real-Time Case Studies to Acquire New Clients
FEBRUARY 25, 2016
His work is recognized. Case studies work differently. He works closely with B2B and B2C companies providing the right content that generates social shares, comments, and traffic back to their business blogs. Guest post by Bill Achola. Ned J. Blogmore is a gifted writer, but his blogs never make it past the spam email folder of his clients. As a result, his business flourishes.
20 Brilliant B2B Marketing and Digital Business Stats and Facts
AUGUST 25, 2015
B2B customers now expect the same range of omnichannel buying options they enjoy as consumers – which is why almost half of B2B buyers (49%) prefer to use consumer websites to make work-related purchases. ( The Future of Commerce ). 7. B2B marketers today certainly live in “interesting times” (in the sense of the not-actually-Chinese curse ). Image Credit: B2B Marketing Insider.
How To Turn Video Marketing Into a Successful SEO Strategy
MAY 12, 2015
This might work for a low competitive keyword but the strategy won’t pay off if you really want to achieve true video marketing success. It automatically syncs with the speakers and voiceovers in the video and allows those who are hard of hearing or deaf or those without volume or working sound on a computer to read the transcript and comprehend the content of the video.
Content Marketing 2016: Staffing, Measurement, and Effectiveness
49 percent work across B2B and B2C businesses. their work as average, not very effective, or not. at least 25 full-time employees working on content. However, putting in the work to team up with talented creative. almighty question: Does this strategy actually work? blend of data to get the full picture of what’s working. Copyright © 2015 Contently. little.
13 Great Guides to Growing Your Blog Audience
MARCH 25, 2015
’ But it also means you have to put some work into developing your own niche, your own point-of-view, and your own voice. 400 Blog Posts Later – What Works and What Doesn’t by Inspire to Thrive. You’ve put extensive effort into your business blog design, content strategy, research, and execution. Now—how you attract and retain a large audience? Simple—but not easy.
This One Thing Has Become The New SEO Reputation Management Secret This Year
AUGUST 4, 2015
To learn more about how the process works, check out this infographic “10 Brand Reputation Success Principles.”. . Guest post by Jon Rognerud. As a business and/or brand, nothing is more important than maintaining a solid reputation throughout your respective industry. More and more consumers are now using social media and review websites to make all kinds of purchasing decisions.
5 Easy Tools for Social Selling Success
NOVEMBER 3, 2015
But several incredibly useful tools have popped up that work to focus your efforts, making it easier to identify, engage, and ultimately convert your social prospects. WittyParrot works to change all that by collating relevant outside articles and useful internal collateral and delivering them directly to your team. Guest post by Austin Duck. It was the stuff of nightmares.
Small Business Marketing Optimization Tips for 2016
DECEMBER 8, 2015
Work through issues with them and make sure they are receiving clear direction. When you gear up to work on your goals for the new year, make sure you’re ready to organize your data, strategize how you’ll handle your social media platforms and focus on strengthening your team. Guest post by John Oechsle. Data Management. Social media. Focus on the Team. About the author: H.
Content Methodology: A Best Practices Report
This virtuous circle is only possible when the company works to build a culture of. work,” Becker said. “We needed to prove that content can improve marketing’s. culture of content doesn’t emerge overnight, but working to build one across these. Content Methodology: A Best Practices Report A content methodology works in much the same way as a flywheel. Content. In the.
17 Excellent Email and Mobile Marketing Stats and Facts
JULY 21, 2015
B2B buyers are comfortable using multiple devices for work-related purchases with half saying they use smartphones. ( V3B Blog ). Even with the continual introductions of shiny new tools for marketers, email remains the workhorse for lead generation. Most CMOs view it as effective and volume continues to grow. But its popularity has led to overstuffed email inboxes. Image credit: AdWeek.
The Basics of B2B Social Media Marketing Strategy
MARCH 29, 2016
For companies and brands, Facebook works best for sharing casual workplace and event photos, videos, entertaining or humorous content, or content showcasing company culture and the lighter side of business. Image credit: BundlePost. But it may also be a problem with basic B2B social media marketing strategy. Cross-Platform Social Media Strategy. Platform-Specific Social Strategy.
14 Dazzling Digital Marketing Stats and Facts
JULY 28, 2015
Digital marketing activities and budgets are growing, because they have an impact: more than half of all employed adults say that “digital media has changed the way they work.” Image credit: AdWeek. But that figure is projected to jump to 75% within the next five years. Marketers in the U.S. 14 Digital Marketing Stats and Facts. 1. Digital Marketing Philippines ). 2. AdWeek ). 6.
Seven Ways to Humanize B2B Marketing
OCTOBER 27, 2015
Increased status at work–maybe a raise or promotion? ” Determining the best messages requires really knowing your buyers, and using exercises like empathy mapping or creating buyer personas as detailed in the work of Tony Zambito and others. Be a great place to work. But their hearts will really only be in advocacy if you provide a great work environment.
Study: How Much of Your Content Marketing Is Effective?
What’s working—and what’s not—for over. working remotely. to explore what works for their particular audiences. necessarily work with content. Copyright © 2015 Contently. All rights reserved. contently.com By Jordan Teicher Study: How Much of Your Content. Marketing is Effective? 700 content marketers. CONTENTLY STUDY: HOW MUCH OF YOUR CONTENT MARKETING IS EFFECTIVE?
Five Ways to Draw Traffic to a Blog Post
MARCH 22, 2016
Utilizing user-generated content is also a time saver, and takes some of the work out of coming up with an original post. Guest post by Kylie Ora Lobel. Many of them have addressed this need by publishing blogs on their websites that relate to issues and common customer challenges in their industries. However, simply creating content and posting it is not enough to get seen.
Four Key Ways To Build Your B2B Brand Online
MARCH 10, 2016
They need to weigh up options and work out what’s best for them. Irma Hunkeler works for BlueGlass.co.uk , a digital marketing agency. Her work allows her to get in touch and collaborate with experts across different industries including travel, retail, recruitment, technology and charitable institutions. Guest post by Irma Hunkeler. Not necessarily. Dive into LinkedIn.
22 Expert Guides and Reviews of 200+ Social Media Tools
SEPTEMBER 22, 2015
Frequent best-of honoree Neal Schaffer here shares six strategies for accomplishing more with social media in less time; working “smarter, rather than longer” as he puts it. Image credit: Buddy Media. No one has time to put every one of those tools through its paces. Which are most worth investigating and investing in? You can also post to Tumblr. Other tools you can’t ignore?
23 Outstanding Social Media Marketing Guides
DECEMBER 16, 2014
He explains how each metric works and suggests that both are important, though conceding that “you can’t measure your ROI with social media totally…(and, ultimately) ROI is not black and white.” Yet as buyers make increasing use of social media to evaluate the offerings of and engage with vendors, expectations will inevitably increase. Social Media Marketing Guides.
B2B Marketing Trends for 2016
Ambal Balakrishnan, Head of Marketing and Strategy, Click Documents [link] B2B Marketing Trends for 2016 9 Take Content Marketing to the Next Level Get Over Our Fear of Video 75% of executives watch work-related videos at least once a week, and. get granular with marketing tactics and messages, and plan tactics based on what is likely to work in the. B2B Marketing. know which half."
48 Phenomenal SEO Guides, Tips & Tactics
FEBRUARY 24, 2015
Frank Strong showcases an infographic from Neil Patel that provides a simple, widely accepted explanation of how Google’s search algorithm (probably) works, including the importance of keyword domains, image optimization, domain age, social shares, title tags, keyword repetition, content length, and other factors. How Long Does SEO Take To Start Working? But change is.”
20 Expert LinkedIn Guides
JULY 7, 2014
” isn’t as simple as it used to be, because “Today we have careers, businesses and life work that didn’t exist a decade ago.” Making LinkedIn Work for You by NoddlePlace. Facebook may be fighting back , but time will tell regarding its true intentions and objectives on that front. Guides to Using LinkedIn for Career or Networking. Want a Job? links.”
14 Brilliant B2B Marketing Strategy Guides
JUNE 17, 2014
Tactics that Are Working for B2B Lead Generation Today by CustomerThink. Gated content will work for prospects that are already quite convinced that your company has the knowledge to educate them on specific problems they are challenged with”). In less than a generation, information has gone from being scarce to overabundant. How To Do It Right: Demand Generation by Forbes.
23 Outstanding Social PR Guides
JULY 22, 2014
Foremost among these developments is the shift from communicating primarily to a closely-guarded list of traditional “media’ contacts (editors and paid journalists) to working with an amorphous and expanding pool of influencers in specific industries and specialties: vendors, buyers, brand advocates, bloggers, freelance writer, peers, and others. Image credit: PRNews.
Evangelizing a Content Marketing Program
working, and as a result, creating content people. work so you can create better content and con- tinuously build a bigger and better audience. Moye publishers 15 to 20 stories each month through a “virtual news- room,” as most of the team, including Moye, works remotely. doesn’t work in the modern media landscape. All rights reserved. Introduction 4 II. The hotel giant.
The 12 Best Competitive Intelligence and Benchmarking Tools
MAY 3, 2016
Sample review: “One of the best tools for monitoring competitors and tracking contents, TrackMaven helps you to filter your search what’s working. When evaluating the results of marketing and PR efforts, it’s vital to consider two perspectives: what is the trend of results (e.g., increasing social engagement, website traffic over time, etc.) Google Review Count: 400,000. Mention.