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3 Tips for Using Social Media for B2B Marketing

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However, most of what’s written about social media functionality on a professional level tends to be focused on businesses that work directly with consumers (B2C) rather than B2B enterprises. You can also create any number of content assets, like videos or infographics, that may work better for your industry and the professionals within it. Guest post by Larry Alton.

The 26 Best All-in-One SEO Tool Suites

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Successfully getting your content to rank highly and stand out from the vast ocean of blog posts, articles, website content, videos, infographics, and other types of informative and persuasive marketing pieces being produced requires making sure no component is missing and everything is working together. SEO has a lot of moving parts. Best all-in-one SEO tool suites. 10) Raven SEO Tools.

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Fluency of Culture, Not Language, Is Key to Winning Big in Global Online Markets

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Campaigns and content that works for one market often doesn’t resonate with another.  In many regions, this shifts work-day schedules in ways non-celebrants might not understand. Other peak times included the end of the working day—which was around 2 p.m. Localizing social content works. Guest post by Charles Whiteman. They also need cultural fluency. On Social Media.

39 Amazing Internet Stats and Facts for 2016-17 [Infographic]

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Toby Dean works on behalf of Hosting Facts in content creation and marketing. Over the past 7 years has worked with dozens of SME’s  and agencies. Guest post by Toby Dean. The Internet literally has no boundaries. As of December 2015, more than 40% of the world’s population had access to the Internet—3.26 billion people. For instance, did you know that despite the U.S.

B2B Marketing Trends for 2016

Ambal Balakrishnan, Head of Marketing and Strategy, Click Documents [link] B2B Marketing Trends for 2016 9 Take Content Marketing to the Next Level Get Over Our Fear of Video 75% of executives watch work-related videos at least once a week, and. get granular with marketing tactics and messages, and plan tactics based on what is likely to work in the. B2B Marketing. know which half."

The 29 Best Social Media Monitoring Tools

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The tool, which also works for Pinterest, uses image algorithms with data technology and reports insights of your photos. Still in Alpha mode, so it’s a work in progress. Sample review: “BrandMentions notifies you of any mentions of your content/pages and if they’re not linked to you, you can ask webmasters to credit you for referencing your works.”

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33 Thought-Provoking B2B Social Media and Marketing Stats

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Although nearly two-thirds of B2B marketers say they plan to spend more money on programmatic advertising in 2016, 44% admit they either don’t know how it works or have only a small amount of knowledge about it. 44% of B2B marketers say they don’t understand, or have a small amount of knowledge, about how programmatic works. Lead generation is still a challenge. Forbes ).

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Five Content Marketing Tips for B2B Success

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Work with – not against – the sales team. Sales teams frequently send out their own material, but this may not be aligned with the brand.  It’s important to work together with sales teams to ensure consistent messaging. You’ve probably worked out there is no one-size-fits-all approach to content marketing; it’s a matter of what works for your business.

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22 Tantalizing Content Marketing Stats and Facts

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Traditional digital content mediums still work best for reaching global business leaders. With the near-universal embrace of content marketing— 93% of B2B marketers are using content marketing , and B2C marketers are close behind—the amount of brand content being produced has exploded. Image credit: MarketingProfs. Already widespread, content marketing will continue to grow. Video is vital.

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B2B Marketing Trends for 2016

Ambal Balakrishnan, Head of Marketing and Strategy, Click Documents [link] B2B Marketing Trends for 2016 9 Take Content Marketing to the Next Level Get Over Our Fear of Video 75% of executives watch work-related videos at least once a week, and. get granular with marketing tactics and messages, and plan tactics based on what is likely to work in the. B2B Marketing. know which half."

Your Employees May Be Your Best Untapped Brand Advocates

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If they’re working through social media, offer them valuable content — anything from a stat they can retweet to content they can cite to help position themselves as industry leaders when engaging prospective clients. Not only does this encourages them to keep up the good work, it also inspires other employees to get involved. Guest post by Liz Greene. It’s simple. Identify. Educate.

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15 Questions to Ask When Hiring an SEO Professional (Seriously)

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Third, once you have a short list of SEO consultants or agencies to consider, ask them the following 15 questions to help ensure you select a resource who can both meet your needs and is someone you’ll enjoy working with. 1) What are the most important factors in search engine ranking, and how will you help me get better results? What’s working? Sources of conversions.

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12 Lessons I’ve Learned from Writing 1,000 Blog Posts

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” Top athletes work out on a regular schedule. That said, there’s no magic formula—do whatever works best for you. Or, if your blog is more of a part-time endeavor, a couple of hours every Saturday morning.  Do whatever works best for you. Writing well is hard work. It’s work, sure, but the kind of work that absorbs you, that gets you into a flow state.

How Small Businesses Can Use Real-Time Case Studies to Acquire New Clients

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His work is recognized. Case studies work differently. He works closely with B2B and B2C companies providing the right content that generates social shares, comments, and traffic back to their business blogs. Guest post by Bill Achola. Ned J. Blogmore is a gifted writer, but his blogs never make it past the spam email folder of his clients. As a result, his business flourishes.

B2B Marketing Trends for 2016

Ambal Balakrishnan, Head of Marketing and Strategy, Click Documents [link] B2B Marketing Trends for 2016 9 Take Content Marketing to the Next Level Get Over Our Fear of Video 75% of executives watch work-related videos at least once a week, and. get granular with marketing tactics and messages, and plan tactics based on what is likely to work in the. B2B Marketing. know which half."

The 32 Best Twitter Marketing Tools

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Twitter’s key strength is in driving traffic to informative online content including news and blogs. (It’s generally not great for posting random thoughts at wee hours of the morning, though that appears to work for some people.) Sample review:  “You can work out the best tweeting times for your followers with Tweroid; this maximizes the exposure of your content.

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49 Noteworthy Social Networking Stats and Facts

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Small business loves Facebook, though most don’t know if it “works.” Yet most say “they don’t know whether their Facebook outreach is ‘working.'” Though new social networks continue to be launched (e.g. But there are no guarantees that leadership will last, and the social networking landscape is constantly evolving. 18 Facebook Stats and Facts. 1.

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The 23 Best Content Ideation Tools

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Organize and share your to-do, work, grocery, movies and household lists. Like Evernote, works and syncs lists across devices. Great content—the kind that resonates with your audience—starts with great topic ideas. Often, the best ideas come from talking with your customers, or with customer-facing employees in your organization, like people in sales or customer service. 14) Popurls.

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6 Tips for Encouraging Your Team to Blog

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This will give you a chance to look over their work and make changes before they invest too much time into the project. Many team members respond just as well to small gifts, getting off work a few hours early, or even public acknowledgment from their superiors. The ability to work remotely for the best bloggers can also be a great incentive. Guest post by Jill Phillips.

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How To Turn Video Marketing Into a Successful SEO Strategy

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This might work for a low competitive keyword but the strategy won’t pay off if you really want to achieve true video marketing success. It automatically syncs with the speakers and voiceovers in the video and allows those who are hard of hearing or deaf or those without volume or working sound on a computer to read the transcript and comprehend the content of the video.

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How to Calculate the ROI of Social Media Marketing [Infographic]

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That’s how return on investment works, of course. Quick: Can you list the goals of each and every one of your social media efforts? Do you know how each campaign performed when measured against those metrics, and how they contributed to the bottom line? If you’re like many marketers, those questions probably bring a quizzical look to your face. But it doesn’t have to be that way.

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The 29 Best Web Analytics Tools

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But more importantly, they can provide more granular detail on what’s working and what’s not, helping marketers make smart decisions about what to do more of, less of, differently, or not all, and even what to try next. While it’s not meant to hinder your creativity, competitive analysis can help you identify what works better and how to engage your viewers effectively.

The Single Most Important Element for Increasing B2B Lead Gen and Sales

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Better example: while the vast majority of us have only a rudimentary understanding at best of the inner workings of a smart phone, any moderately bright gradeschooler can use one. This post originally appeared on MarketingProfs. McKinsey’s David Edelman has referred to the consumerization of B2B marketing and sales as a “massive disruption” on the horizon. Mixed messages.

How To Improve Your Email Subject Lines And Get Better Results

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Having worked for a major search engine and pioneering pay for performance advertising networks, she is an expert at turning her clients’ websites into consistent revenue streams, using a variety of digital channels. Guest post by Christelle Macri. In email marketing, the subject line is of paramount importance. Here are three useful tips to help you achieve far greater results. 1.

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13 Great Guides to Growing Your Blog Audience

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’ But it also means you have to put some work into developing your own niche, your own point-of-view, and your own voice. 400 Blog Posts Later – What Works and What Doesn’t by Inspire to Thrive. You’ve put extensive effort into your business blog design, content strategy, research, and execution. Now—how you attract and retain a large audience? Simple—but not easy.

16 Enigmatic Business Blogging and Other Marketing Stats

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Records management systems provider TAB not only provides guides and resources to help records managers improve their skills but also works to raise the profile of the profession and educate executives on it s organizational impact. As winter comes to an end, so too does the  Winter Wonderland of Marketing Stats series that’s been running here over the past few months. Meghan M.

Seven Ways to Humanize B2B Marketing

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Increased status at work–maybe a raise or promotion? ” Determining the best messages requires really knowing your buyers, and using exercises like empathy mapping or creating buyer personas as detailed in the work of Tony Zambito and others. Be a great place to work. But their hearts will really only be in advocacy if you provide a great work environment.

Who Had the Greatest Professional Impact on Me in 2016? Shelly Kramer!

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She gave me the opportunity to work with some fantastic companies and technology brands. B2B companies benefit from the use of theories and models, but those work best when the consultant or agency working with the company is using frameworks grounded in a combination of research and hands-on application. need to pay it forward. Shelly Kramer Expanded My Professional Horizons.

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20 Brilliant B2B Marketing and Digital Business Stats and Facts

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B2B customers now expect the same range of omnichannel buying options they enjoy as consumers – which is why almost half of B2B buyers (49%) prefer to use consumer websites to make work-related purchases. ( The Future of Commerce ). 7. B2B marketers today certainly live in “interesting times” (in the sense of the not-actually-Chinese curse ). Image Credit: B2B Marketing Insider.

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20 Expert LinkedIn Guides

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” isn’t as simple as it used to be, because “Today we have careers, businesses and life work that didn’t exist a decade ago.” Making LinkedIn Work for You by NoddlePlace. Facebook may be fighting back , but time will tell regarding its true intentions and objectives on that front. Guides to Using LinkedIn for Career or Networking. Want a Job? links.”

This One Thing Has Become The New SEO Reputation Management Secret This Year

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To learn more about how the process works, check out this infographic “10 Brand Reputation Success Principles.”.  . Guest post by Jon Rognerud. As a business and/or brand, nothing is more important than maintaining a solid reputation throughout your respective industry. More and more consumers are now using social media and review websites to make all kinds of purchasing decisions.

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14 Dazzling Digital Marketing Stats and Facts

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Digital marketing activities and budgets are growing, because they have an impact: more than half of all employed adults say that “digital media has changed the way they work.” Image credit: AdWeek. But that figure is projected to jump to 75% within the next five years. Marketers in the U.S. 14 Digital Marketing Stats and Facts. 1. Digital Marketing Philippines ). 2. AdWeek ). 6.

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The 12 Best Competitive Intelligence and Benchmarking Tools

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Sample review: “One of the best tools for monitoring competitors and tracking contents, TrackMaven helps you to filter your search what’s working. When evaluating the results of marketing and PR efforts, it’s vital to consider two perspectives: what is the trend of results (e.g., increasing social engagement, website traffic over time, etc.) Google Review Count: 400,000. Mention.

5 Easy Tools for Social Selling Success

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But several incredibly useful tools have popped up that work to focus your efforts, making it easier to identify, engage, and ultimately convert your social prospects. WittyParrot works to change all that by collating relevant outside articles and useful internal collateral and delivering them directly to your team. Guest post by Austin Duck. It was the stuff of nightmares.

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14 Brilliant B2B Marketing Strategy Guides

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Tactics that Are Working for B2B Lead Generation Today by CustomerThink. Gated content will work for prospects that are already quite convinced that your company has the knowledge to educate them on specific problems they are challenged with”). In less than a generation, information has gone from being scarce to overabundant. How To Do It Right: Demand Generation by Forbes.

7 Reasons Why Your Business Blog Is Failing (And How To Fix Them)

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Blogs are hard work. Anyone can start a blog, but it takes a lot of effort and hard work to make it something that people actually want to read (and keep coming back to). Guest post by Eric Brantner. Having an online presence is all but a necessity for businesses today. While this may seem a bit harsh, there is some validity to that statement. But not you. We get it, you’re busy.

23 Outstanding Social PR Guides

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Foremost among these developments is the shift from communicating primarily to a closely-guarded list of traditional “media’ contacts (editors and paid journalists) to working with an amorphous and expanding pool of influencers in specific industries and specialties: vendors, buyers, brand advocates, bloggers, freelance writer, peers, and others. Image credit: PRNews.

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48 Phenomenal SEO Guides, Tips & Tactics

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Frank Strong showcases an infographic from Neil Patel that provides a simple, widely accepted explanation of how Google’s search algorithm (probably) works, including the importance of keyword domains, image optimization, domain age, social shares, title tags, keyword repetition, content length, and other factors. How Long Does SEO Take To Start Working? But change is.”

45 Phenomenal Email and Mobile Marketing Stats

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Email marketing works—for both sellers and buyers. 49% of B2B researchers who use their mobile devices for product research do so while at work. Email remains the most effective digital marketing tool for both B2B and B2C marketers. But the majority of email activity now takes place on mobile devices, and not all marketers have effectively adapted to this rapid shift. And 72% of U.S.

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