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Five Reasons Why Sales Strategy Doesn’t Work for Many Small Businesses

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While this strategy may work for large companies, smaller firms struggle to optimize each marketing channel. Many small businesses work on SEO, SEM, and advertising on Facebook, LinkedIn, Twitter and YouTube simultaneously, and end up generating little return on investment (ROI). Guest post by Anthony Bergs. Customers are the heart and soul of any business. Lack of Focus. Conclusion.

The 21 Best Content Curation Tools

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Content curation offers a way to repackage and repurpose the work of others to serve the needs of your brand’s audience. What’s more, the work of discovering and saving curation-worthy content—and in some cases, even displaying and sharing it—doesn’t have to be (entirely at least) a manual effort. Expert summary compilations (example: Soulati Media ). 1) Storify.

How to Create the Three Parts for Any Sales Funnel

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It does much of the work for the marketer. It’s an integral component you must have in place in order to operate a sales funnel, and simplifies your work once it is set up. She mostly writes for Leadpath.com and she is also the author of three books and is currently working on her fourth. Guest post by Katrina Manning. What is a Sales Funnel? The Three Parts.

3 Tips for Using Social Media for B2B Marketing

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However, most of what’s written about social media functionality on a professional level tends to be focused on businesses that work directly with consumers (B2C) rather than B2B enterprises. You can also create any number of content assets, like videos or infographics, that may work better for your industry and the professionals within it. Guest post by Larry Alton.

B2B Marketing Trends for 2016

Ambal Balakrishnan, Head of Marketing and Strategy, Click Documents [link] B2B Marketing Trends for 2016 9 Take Content Marketing to the Next Level Get Over Our Fear of Video 75% of executives watch work-related videos at least once a week, and. get granular with marketing tactics and messages, and plan tactics based on what is likely to work in the. B2B Marketing. know which half."

Fluency of Culture, Not Language, Is Key to Winning Big in Global Online Markets

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Campaigns and content that works for one market often doesn’t resonate with another. In many regions, this shifts work-day schedules in ways non-celebrants might not understand. Other peak times included the end of the working day—which was around 2 p.m. Localizing social content works. Guest post by Charles Whiteman. They also need cultural fluency. On Social Media.

How Does Content Marketing Help with SEO?

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But both are actually essential, and work in tandem as part of a broad web presence optimization (WPO) strategy. How do they work together? This is why content marketing and SEO work best when a strategy is put in place to implement both simultaneously. Guest post by Sam Allcock. Content marketing and SEO are often written about and addressed separately. What is the difference?

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39 Amazing Internet Stats and Facts for 2016-17 [Infographic]

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Toby Dean works on behalf of Hosting Facts in content creation and marketing. Over the past 7 years has worked with dozens of SME’s and agencies. Guest post by Toby Dean. The Internet literally has no boundaries. As of December 2015, more than 40% of the world’s population had access to the Internet—3.26 billion people. Today that figure is 47%. ) having 86.8%

What is a Q&A Case Study? And Why is it Great for B2B Marketing?

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An engaging case study makes people say, “if it worked for them, it can work for me.” Working with a big name customer is great for your brand. They work with startups who want to make gorgeous ebooks without paying a designer. Did you have a previous solution that stopped working? What pain points were you experiencing before working with us?

B2B Marketing Trends for 2016

Ambal Balakrishnan, Head of Marketing and Strategy, Click Documents [link] B2B Marketing Trends for 2016 9 Take Content Marketing to the Next Level Get Over Our Fear of Video 75% of executives watch work-related videos at least once a week, and. get granular with marketing tactics and messages, and plan tactics based on what is likely to work in the. B2B Marketing. know which half."

33 Thought-Provoking B2B Social Media and Marketing Stats

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Although nearly two-thirds of B2B marketers say they plan to spend more money on programmatic advertising in 2016, 44% admit they either don’t know how it works or have only a small amount of knowledge about it. 44% of B2B marketers say they don’t understand, or have a small amount of knowledge, about how programmatic works. Lead generation is still a challenge. Forbes ).

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22 Tantalizing Content Marketing Stats and Facts

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Traditional digital content mediums still work best for reaching global business leaders. With the near-universal embrace of content marketing— 93% of B2B marketers are using content marketing , and B2C marketers are close behind—the amount of brand content being produced has exploded. Image credit: MarketingProfs. Already widespread, content marketing will continue to grow. Video is vital.

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Your Employees May Be Your Best Untapped Brand Advocates

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If they’re working through social media, offer them valuable content — anything from a stat they can retweet to content they can cite to help position themselves as industry leaders when engaging prospective clients. Not only does this encourages them to keep up the good work, it also inspires other employees to get involved. Guest post by Liz Greene. 7% had better brand loyalty.

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Five Content Marketing Tips for B2B Success

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Work with – not against – the sales team. It’s important to work together with sales teams to ensure consistent messaging. You’ve probably worked out there is no one-size-fits-all approach to content marketing; it’s a matter of what works for your business. Guest post by Mark Pinnes. Image credit: Wikimedia. It’s about quality, not frequency.

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B2B Marketing Trends for 2016

Ambal Balakrishnan, Head of Marketing and Strategy, Click Documents [link] B2B Marketing Trends for 2016 9 Take Content Marketing to the Next Level Get Over Our Fear of Video 75% of executives watch work-related videos at least once a week, and. get granular with marketing tactics and messages, and plan tactics based on what is likely to work in the. B2B Marketing. know which half."

15 Questions to Ask When Hiring an SEO Professional (Seriously)

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Third, once you have a short list of SEO consultants or agencies to consider, ask them the following 15 questions to help ensure you select a resource who can both meet your needs and is someone you’ll enjoy working with. as well as names of individuals you can contact who will tell you about their results and experience in working with this consultant. What’s working?

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12 Lessons I’ve Learned from Writing 1,000 Blog Posts

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” Top athletes work out on a regular schedule. That said, there’s no magic formula—do whatever works best for you. Do whatever works best for you. Writing well is hard work. It’s work, sure, but the kind of work that absorbs you, that gets you into a flow state. And it will seem much less like work. Hence, 1,000. Quality matters.

How Small Businesses Can Use Real-Time Case Studies to Acquire New Clients

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His work is recognized. Case studies work differently. He works closely with B2B and B2C companies providing the right content that generates social shares, comments, and traffic back to their business blogs. Guest post by Bill Achola. Ned J. Blogmore is a gifted writer, but his blogs never make it past the spam email folder of his clients. As a result, his business flourishes.

49 Noteworthy Social Networking Stats and Facts

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Small business loves Facebook, though most don’t know if it “works.” Yet most say “they don’t know whether their Facebook outreach is ‘working.'” Though new social networks continue to be launched (e.g. SnapChat , Blab ) and some disappear (anyone remember Pownce or Friendster ?), As noted below, Instagram is taking off (nearly a third of U.S.

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How To Turn Video Marketing Into a Successful SEO Strategy

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This might work for a low competitive keyword but the strategy won’t pay off if you really want to achieve true video marketing success. It automatically syncs with the speakers and voiceovers in the video and allows those who are hard of hearing or deaf or those without volume or working sound on a computer to read the transcript and comprehend the content of the video.

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The 23 Best Content Ideation Tools

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Organize and share your to-do, work, grocery, movies and household lists. Like Evernote, works and syncs lists across devices. Great content—the kind that resonates with your audience—starts with great topic ideas. Often, the best ideas come from talking with your customers, or with customer-facing employees in your organization, like people in sales or customer service. <!__more–>Links

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6 Tips for Encouraging Your Team to Blog

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This will give you a chance to look over their work and make changes before they invest too much time into the project. Many team members respond just as well to small gifts, getting off work a few hours early, or even public acknowledgment from their superiors. The ability to work remotely for the best bloggers can also be a great incentive. Guest post by Jill Phillips.

How to Calculate the ROI of Social Media Marketing [Infographic]

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That’s how return on investment works, of course. Quick: Can you list the goals of each and every one of your social media efforts? Do you know how each campaign performed when measured against those metrics, and how they contributed to the bottom line? If you’re like many marketers, those questions probably bring a quizzical look to your face. But it doesn’t have to be that way.

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13 Great Guides to Growing Your Blog Audience

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’ But it also means you have to put some work into developing your own niche, your own point-of-view, and your own voice. 400 Blog Posts Later – What Works and What Doesn’t by Inspire to Thrive. You’ve put extensive effort into your business blog design, content strategy, research, and execution. Now—how you attract and retain a large audience? Simple—but not easy.

16 Enigmatic Business Blogging and Other Marketing Stats

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Records management systems provider TAB not only provides guides and resources to help records managers improve their skills but also works to raise the profile of the profession and educate executives on it s organizational impact. As winter comes to an end, so too does the Winter Wonderland of Marketing Stats series that’s been running here over the past few months. Meghan M. 57.9%

The Single Most Important Element for Increasing B2B Lead Gen and Sales

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Better example: while the vast majority of us have only a rudimentary understanding at best of the inner workings of a smart phone, any moderately bright gradeschooler can use one. This post originally appeared on MarketingProfs. McKinsey’s David Edelman has referred to the consumerization of B2B marketing and sales as a “massive disruption” on the horizon. Mixed messages.

Seven Ways to Humanize B2B Marketing

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Increased status at work–maybe a raise or promotion? ” Determining the best messages requires really knowing your buyers, and using exercises like empathy mapping or creating buyer personas as detailed in the work of Tony Zambito and others. Be a great place to work. But their hearts will really only be in advocacy if you provide a great work environment.

20 Brilliant B2B Marketing and Digital Business Stats and Facts

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B2B customers now expect the same range of omnichannel buying options they enjoy as consumers – which is why almost half of B2B buyers (49%) prefer to use consumer websites to make work-related purchases. ( B2B marketers today certainly live in “interesting times” (in the sense of the not-actually-Chinese curse ). Image Credit: B2B Marketing Insider. Death of the salesman?

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How To Improve Your Email Subject Lines And Get Better Results

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Having worked for a major search engine and pioneering pay for performance advertising networks, she is an expert at turning her clients’ websites into consistent revenue streams, using a variety of digital channels. Guest post by Christelle Macri. In email marketing, the subject line is of paramount importance. Here are three useful tips to help you achieve far greater results.

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20 Expert LinkedIn Guides

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” isn’t as simple as it used to be, because “Today we have careers, businesses and life work that didn’t exist a decade ago.” Making LinkedIn Work for You by NoddlePlace. Facebook may be fighting back , but time will tell regarding its true intentions and objectives on that front. 7 Guides to Using LinkedIn for Career or Networking. Want a Job? links.”

This One Thing Has Become The New SEO Reputation Management Secret This Year

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To learn more about how the process works, check out this infographic “10 Brand Reputation Success Principles.”. . Guest post by Jon Rognerud. As a business and/or brand, nothing is more important than maintaining a solid reputation throughout your respective industry. More and more consumers are now using social media and review websites to make all kinds of purchasing decisions.

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14 Dazzling Digital Marketing Stats and Facts

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Digital marketing activities and budgets are growing, because they have an impact: more than half of all employed adults say that “digital media has changed the way they work.” Image credit: AdWeek. But that figure is projected to jump to 75% within the next five years. Marketers in the U.S. 14 Digital Marketing Stats and Facts. Digital Marketing Philippines ). MediaPost ).

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The 32 Best Twitter Marketing Tools

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It’s generally not great for posting random thoughts at wee hours of the morning, though that appears to work for some people.) Sample review: “You can work out the best tweeting times for your followers with Tweroid; this maximizes the exposure of your content. JustRetweet is basically a huge blogging alliance that works together to promote each other’s content.

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The 12 Best Competitive Intelligence and Benchmarking Tools

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Sample review: “One of the best tools for monitoring competitors and tracking contents, TrackMaven helps you to filter your search what’s working. When evaluating the results of marketing and PR efforts, it’s vital to consider two perspectives: what is the trend of results (e.g., increasing social engagement, website traffic over time, etc.) 1) Alexa. ” — Kissmetrics Blog.

5 Easy Tools for Social Selling Success

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But several incredibly useful tools have popped up that work to focus your efforts, making it easier to identify, engage, and ultimately convert your social prospects. WittyParrot works to change all that by collating relevant outside articles and useful internal collateral and delivering them directly to your team. Guest post by Austin Duck. It was the stuff of nightmares.

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The 20 Best SEO Rank Tracker Tools

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Advanced tracking metrics increase campaign efficiency by reducing guess work.” Management guru Peter Drucker famously said “You can’t manage what you don’t measure.” ” Search engine optimization offers a broad array of measurable elements. But two of the most basic are website visits from organic search and target keyword rank. 1) SerpBook. 4) Serpfox.

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14 Brilliant B2B Marketing Strategy Guides

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7 Tactics that Are Working for B2B Lead Generation Today by CustomerThink. Gated content will work for prospects that are already quite convinced that your company has the knowledge to educate them on specific problems they are challenged with”). In less than a generation, information has gone from being scarce to overabundant. How To Do It Right: Demand Generation by Forbes.

The 24 Best Online Writing Tools and Apps

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Scrivener works with documents, folders, labels and statuses, all within individual projects.” — Blogging Wizard. Works with English and most European languages. It obscures distracting sounds and lets you focus on your work. Provides a quick and easy way to test the readability of your work. It involves working in 25-minutes bursts, followed by breaks. 1) Wordle.

23 Outstanding Social PR Guides

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Foremost among these developments is the shift from communicating primarily to a closely-guarded list of traditional “media’ contacts (editors and paid journalists) to working with an amorphous and expanding pool of influencers in specific industries and specialties: vendors, buyers, brand advocates, bloggers, freelance writer, peers, and others. Image credit: PRNews.

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