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| Page 1 of 2 | Previous | Next | VIEWPOINT MAY 1, 2013 Make Marketing More Efficient by Embedding Analytics on Top KPIs Start with focusing on the top 5-6 key performance indicators that you need to run your business and embed the collection and reporting of the data directly into your work stream. For marketing and sales leaders, your work stream is your CRM system. Having analytics right in your work stream eliminates the "real view mirror" assessment of your marketing. With conversion analytics you can quickly and easily determine which marketing campaigns and touch points work best in each stage of your sales cycle. | VIEWPOINT JUNE 7, 2011 Five Reasons Your Lead Generation Campaigns May Not Be Working Craig works with business and industry experts to cultivate the Focus.com network. B2B lead generation is complex, and there is always work to be done. Here are my 5 reasons your lead generation campaigns may not be working: No start-to-finish process: The best lead/demand generation programs are "always-on," systematic processes. Now that is something marketing can work with: They can create content focused on that target, filter the database to only market to that contact, set up scoring, and more. It works now and has for years. | | | | | | | VIEWPOINT SEPTEMBER 26, 2011 Five Ways B2B Marketers Can Get the Most from Facebook There’s a lot of gold to mine on Facebook, however, if you know your objectives and how the community works. T oday we're pleased to have Paul Gillin as our guest blogger. Paul is a speaker, writer and B2B social media strategist. His latest book is Social Marketing to the Business Customer , co-authored with Eric Schwartzman. After all, 750 million people can't be all wrong. | VIEWPOINT JANUARY 31, 2012 Do Standardized Sales Processes Really Work Anymore? What is different about the tension point mentioned this time is that the standardized sales processes and systems put into place for sales performance management, with reference made here predominantly about standard rack sales methodologies, may no longer work in today’s fast paced hyper-competitive world where buyer behaviors are changing every year if not every few months. Standardized sales processes are not working well because they no longer align with where buyers are at today or where they may be in the future. He holds a B.S. in Business and an M.B.A. | VIEWPOINT MAY 3, 2012 The Cost-Per-Lead Fallacy in Measuring B2B Lead Generation Investments (Pt 3 of 3) Pipeline created reflects sales’ acceptance of MQLs for further working. The introductory post in this series addressed the problems and costs of applying the cost-per-lead metric to measure the success of B2B lead generation investments. In the second post, we looked at elements of a complex sale that impact B2B lead generation costs. Leads must offer high potential close value. | VIEWPOINT MAY 14, 2013 PowerViews with Michael Brenner: The Battle for Customer Attention Another component of alignment is simply to work as a team. You can connect with Michael and learn more about his work via the following resources: B2B Marketing Insider Website: www.b2bmarketinginsider.com. 'My guest today is Michael Brenner, Vice President of Marketing and Content Strategy at SAP and Managing Editor for the SAP Business Innovation site. Sales is Still Important. | | | | | | | | | -
VIEWPOINT | THURSDAY, FEBRUARY 21, 2013 PowerViews with Bob Perkins: Inside Sales is Here to Stay work from home options and telecommuting flexibility. My guest today is Bob Perkins, Founder of AA-ISP and Vice President of Inside Sales at Merrill Datasite. Bob shared his perspective on how inside sales strategies have grown in popularity as companies strive to improve customer service and boost sales as efficiently as possible. Below, you can read highlights from our discussion or use the links to start the video from different parts of the conversation. We were fighting for a place in the sales chain,” Bob says about the early days of his inside sales career, over 20 years ago. MORE >> -
VIEWPOINT | THURSDAY, JANUARY 31, 2013 PowerViews with Josiane Feigon: Survival of the Fittest Sales Reps Millennials choose to spend time on tasks and projects they feel passionate about, explaining why they often take a different approach to their work schedules and to their customer outreach plans. You can connect with Josiane and learn more about her work by visiting TeleSmart's website: TeleSmart: www.tele-smart.com. Joining me today is Josiane Feigon, President of TeleSmart. TeleSmart is a leader in providing inside sales coaching and consulting to Fortune 1000 companies. Millennial Talent 2.0 is Here to Stay. Passion. The Inside Sales Superhero to the Rescue. They’re social. MORE >> -
VIEWPOINT | TUESDAY, MARCH 19, 2013 PowerViews with Dan Waldschmidt: Changing the Conversation Dan believes that learning from failure requires the discipline to test ideas, to measure what worked, to avoid repeating mistakes, and to deny the immediate gratification of giving up or settling for less than true success. Power through, work hard, don’t give up, keep trying. You can connect with Dan and learn more about his work via the following resources: Dan Waldschmidt Website: www.danwaldschmidt.com. Joining me today is Dan Waldschmidt, founder of Waldschmidt Partners International. Dan's privately-owned firm specializes in executive strategy and business strategy. MORE >> -
VIEWPOINT | TUESDAY, MARCH 12, 2013 B2B Marketing & Sales Insights from Lori Wizdo of Forrester Research So it’s not in their best interest to work on leads that aren’t going to close this quarter. Without marketing automation, the ability to scale, the ability to standardize, the ability to see what works, how do we expect people to get better? Building those programs and learning what works is where improvement will happen over the next several years. I had the great the opportunity to interview Lori Wizdo , B2B marketing analyst at Forrester Research. In our discussion, Lori shared key insights into the B2B buyer's journey as well as marketing and sales alignment. MORE >> -
VIEWPOINT | TUESDAY, JANUARY 15, 2013 5 Critical Things to Consider When Evaluating Lead Generation Companies So many so-called lead generation companies are incapable of delivering work that elevates them to the position of partner (because of this, I am fond of saying, “we don’t get invited to the company Christmas party—but the ad agency does…”). Some examples (many client agreements restrict us from publishing that we work with them): CenterBeam —since 2002. Ask multiple staff members what they are working on, why they like their job. The decision to add “tele” to your arsenal will soon be easy. If you don’t, you’re dead. The word “partner” is critical. years. Walk around. MORE >>
- PowerViews with Rich Vancil: Marketing Ops, Sales Ops & Mashups VIEWPOINT | THURSDAY, JUNE 28, 2012
- Which is better in B2B Lead Generation? A $1,000 inbound lead or a $1,000 outbound lead? VIEWPOINT | TUESDAY, JULY 17, 2012
- Outsourcing Lead Generation: A CMO’s Perspective VIEWPOINT | MONDAY, JUNE 27, 2011
- The Real Reason Sales People Struggle to Close Opportunities VIEWPOINT | WEDNESDAY, MAY 15, 2013
- B2B Marketers, Analyze This: How Do Prospects Score YOU on Their Experience? VIEWPOINT | TUESDAY, MARCH 22, 2011
- Outbound vs. Inbound: The Risk Management Issue in the Complex Sale VIEWPOINT | THURSDAY, JULY 21, 2011
- Why Engagement Will Not Generate Leads (and what to do about it) VIEWPOINT | TUESDAY, MAY 8, 2012
- Marketing Automation Software that Delivers the Most Data Wins! VIEWPOINT | TUESDAY, MARCH 26, 2013
- Sales Qualification Isn’t an Event - It’s a Process VIEWPOINT | TUESDAY, APRIL 23, 2013
- The 5 Top Media for Cold Prospecting VIEWPOINT | THURSDAY, JANUARY 26, 2012
- PowerViews with Tony Zambito: Buyer Predictability VIEWPOINT | TUESDAY, MAY 7, 2013
- PowerViews with Jeff Ernst: Marketing & Sales Must Work Together VIEWPOINT | FRIDAY, APRIL 13, 2012
- Rant: It Doesn't Take a Genius to Spot a Goat in a Flock of Sheep VIEWPOINT | WEDNESDAY, APRIL 17, 2013
- Why You Must Nurture Your Dream Clients VIEWPOINT | MONDAY, JUNE 20, 2011
- PowerViews with Anthony Iannarino: Changing Business Models VIEWPOINT | TUESDAY, DECEMBER 18, 2012
- Confidence is the Feeling You Have Before You Understand the Situation VIEWPOINT | TUESDAY, FEBRUARY 28, 2012
- Andy Rooney on Sales Leads VIEWPOINT | THURSDAY, NOVEMBER 10, 2011
- Let the Flamethrowers Throw Flames: Why sales hunters should not be prospecting VIEWPOINT | MONDAY, JULY 25, 2011
- PowerViews with Craig Rosenberg: Growth Hacks & Consumerized B2B Software VIEWPOINT | THURSDAY, AUGUST 30, 2012
- The Rush to Get Inside VIEWPOINT | TUESDAY, OCTOBER 23, 2012
- Eight Shortcuts to More Successful Sales & Marketing Collaboration VIEWPOINT | TUESDAY, FEBRUARY 14, 2012
- The Cost-Per-Lead Fallacy in Measuring B2B Lead Generation Investments (Pt 2 of 3) VIEWPOINT | TUESDAY, MAY 1, 2012
- Jeff Pedowitz on The State of Marketing Automation VIEWPOINT | MONDAY, APRIL 4, 2011
- Beyond Financials: VC & IPO Due Diligence on Sales & Marketing Metrics VIEWPOINT | MONDAY, JULY 11, 2011
- Good Reads for B2B Sales - Cold Calling Revisited VIEWPOINT | THURSDAY, APRIL 4, 2013
- PowerViews with Dave Munn: The Transformed Marketing Organization VIEWPOINT | THURSDAY, SEPTEMBER 27, 2012
- Turning Raw B2B Sales Leads Into Real Opportunities: Don’t Give Up Too Soon VIEWPOINT | THURSDAY, JANUARY 19, 2012
- 7 Hot Email Prospecting Tips VIEWPOINT | MONDAY, OCTOBER 31, 2011
- Is Lead Generation Slipping Away From Marketing? VIEWPOINT | TUESDAY, APRIL 17, 2012
- PowerViews with Carlos Hidalgo: A Holistic Approach to Driving the Demand Process VIEWPOINT | THURSDAY, OCTOBER 11, 2012
- Lead Qualification & Lead Nurturing: Who's Job Is It? VIEWPOINT | TUESDAY, JANUARY 17, 2012
- PowerViews with Jonathan Farrington: Stay Focused VIEWPOINT | TUESDAY, APRIL 10, 2012
- A Wink's as Good as a Nod to a Blind Mule VIEWPOINT | MONDAY, JULY 18, 2011
- Thank You to Our 27 Guest Marketing and Sales Bloggers in 2011! VIEWPOINT | TUESDAY, DECEMBER 20, 2011
- Culture Always Wins: Closing the Cross-Cultural Sale VIEWPOINT | TUESDAY, FEBRUARY 26, 2013
- Successful Content Marketing Plans Do 1 Thing Really Well VIEWPOINT | TUESDAY, OCTOBER 30, 2012
- Outsourcing Strategic Account Management – What, are you crazy?! VIEWPOINT | MONDAY, NOVEMBER 7, 2011
- The 11th Question to Ask Before Buying a Marketing Automation Solution VIEWPOINT | THURSDAY, OCTOBER 20, 2011
- PowerViews with Paul Gillin: Social Media – Pick Your Spots & Focus VIEWPOINT | WEDNESDAY, MAY 2, 2012
- Good Reads for B2B Sales - Busy People Don't Mean to be Rude VIEWPOINT | THURSDAY, MAY 2, 2013
- 3 Things We've Learned After Years of LinkedIn Group Spam (and what to do now) VIEWPOINT | TUESDAY, NOVEMBER 27, 2012
- Demand Generation Strategies & Lead Management Processes First VIEWPOINT | THURSDAY, MARCH 1, 2012
- Are We Playing Hunger Games? Key Questions Confronting Inside Sales VIEWPOINT | TUESDAY, JUNE 26, 2012
- A 3 Step Process to Make Social Media Produce Sales VIEWPOINT | WEDNESDAY, MARCH 2, 2011
- Parallels: Social Manufacturing & Outsourcing Manufacturing Lead Generation VIEWPOINT | MONDAY, OCTOBER 24, 2011
- Lead Management: Let’s Formalize this Relationship VIEWPOINT | MONDAY, AUGUST 1, 2011
- Is Your Web-based Content Driving Away Sales Leads VIEWPOINT | THURSDAY, APRIL 28, 2011
- The Top Ten Actions to take from the book: "Social Marketing to the Business Customer" VIEWPOINT | THURSDAY, OCTOBER 27, 2011
- Improve Sales Lead Generation via Marketing Analytics Part 2: Two Examples VIEWPOINT | TUESDAY, FEBRUARY 7, 2012
- CMOs: Wield Powers of Influence to Gain a Seat at the Executive Table VIEWPOINT | TUESDAY, MARCH 6, 2012
- How the Irreplaceable Past Affects Sales and Marketing Performance! VIEWPOINT | TUESDAY, FEBRUARY 19, 2013
- PowerViews with Linda Richardson: Responding To vs Shaping vs Creating Demand VIEWPOINT | THURSDAY, NOVEMBER 8, 2012
- Generating Qualified Leads is Number One Issue for New Members of the SLMA VIEWPOINT | MONDAY, AUGUST 15, 2011
- Lead Generation and Appointment Setting—Know When to Pull the Trigger and Outsource VIEWPOINT | THURSDAY, OCTOBER 13, 2011
- New Response Databases - Valuable Resource for B2B Marketers? VIEWPOINT | MONDAY, MAY 23, 2011
- The Compensation Conundrum VIEWPOINT | THURSDAY, AUGUST 2, 2012
- Good Reads for B2B Marketing - Protect Your Online Reputation VIEWPOINT | THURSDAY, MAY 9, 2013
- Who gets your vote as history’s top twenty women? And the winners are… VIEWPOINT | MONDAY, FEBRUARY 21, 2011
- What I Learned From Steve Jobs VIEWPOINT | FRIDAY, OCTOBER 14, 2011
- He was in grave danger; there was only one way out VIEWPOINT | MONDAY, APRIL 18, 2011
- PowerViews with Trip Kucera: Best Practices & Surprising Trends VIEWPOINT | WEDNESDAY, APRIL 18, 2012
- Want to Improve Your Sales? Start Reading. VIEWPOINT | TUESDAY, DECEMBER 6, 2011
- KISS for Sales VIEWPOINT | TUESDAY, FEBRUARY 12, 2013
- PowerViews with David Brock: Thoughtfulness, Sharp Focus & Sharp Execution VIEWPOINT | THURSDAY, AUGUST 16, 2012
- Avoiding Cascading Zipper Failures between Marketing and Sales VIEWPOINT | TUESDAY, AUGUST 21, 2012
- PowerViews with Jill Konrath: Changing Buyers Require Retooled Sales Reps VIEWPOINT | THURSDAY, SEPTEMBER 6, 2012
- PowerViews with Andrew Gaffney: Tipping Points & Differentiators VIEWPOINT | WEDNESDAY, MAY 30, 2012
- PowerViews with Ann Handley: First, Get Your Strategy, Messaging & Story Right VIEWPOINT | THURSDAY, JULY 12, 2012
- Lead Generation: A Watched Pot Never Boils VIEWPOINT | TUESDAY, SEPTEMBER 11, 2012
- “You Can’t Catch Water With A Fist” VIEWPOINT | TUESDAY, OCTOBER 18, 2011
- PowerViews with Christopher Hosford – CRM/Marketing Automation/Social Convergence VIEWPOINT | THURSDAY, MAY 10, 2012
- Sales Leads, Appointments and Granfalloons VIEWPOINT | TUESDAY, JULY 31, 2012
- Low-Hanging Fruit, “Operation Bounty” and the Problem with Having Too Many Orchard Crates VIEWPOINT | MONDAY, MAY 2, 2011
- The Science of Creating Demand, Upon Demand, When Demand is Needed VIEWPOINT | MONDAY, MAY 16, 2011
- Meaningful Engagement Yields Revenue from Online Lead Generation VIEWPOINT | THURSDAY, SEPTEMBER 15, 2011
- 4 Things to Consider Before You Buy Marketing Automation VIEWPOINT | MONDAY, AUGUST 22, 2011
- PowerViews with Brian Carroll: The State of B2B Lead Gen & 2012 Recommendations VIEWPOINT | THURSDAY, JULY 19, 2012
- #B2B Summit Day Two: Brian Carroll on How to Capture, Nurture and Convert Leads VIEWPOINT | THURSDAY, AUGUST 30, 2012
- PowerViews with Bob Thompson: Evolving from RPM 1.0 to RPM 2.0 VIEWPOINT | THURSDAY, SEPTEMBER 20, 2012
- PowerViews with Tony Jaros: The New Demand Waterfall, Alignment & SLAs VIEWPOINT | THURSDAY, JULY 26, 2012
- PowerViews with Ginger Conlon: Trustability & Your Customer's Voice VIEWPOINT | FRIDAY, JUNE 8, 2012
- Lead Generation Best Practices Part 6: Fewer Leads Are Better VIEWPOINT | THURSDAY, DECEMBER 9, 2010
- Improve Sales Performance with 3 “Art of Sales Management” Functions VIEWPOINT | WEDNESDAY, AUGUST 17, 2011
- These Updated Takes on B2B Lead Generation Strategies May Surprise You VIEWPOINT | MONDAY, MARCH 14, 2011
- Prospect Development Program Jumpstarts Manufacturer’s Channel Sales VIEWPOINT | THURSDAY, MAY 12, 2011
- Lead Qualification & Lead Nurturing: Whose Job Is It? VIEWPOINT | TUESDAY, JANUARY 17, 2012
- PowerViews with Chris Hosford – CRM/Marketing Automation/Social Convergence VIEWPOINT | THURSDAY, MAY 10, 2012
- Are You A Player? VIEWPOINT | THURSDAY, DECEMBER 2, 2010
- PowerViews with Tim Riesterer: Targeting Prospects via Status Quo Clusters VIEWPOINT | THURSDAY, AUGUST 23, 2012
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