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Tony Zambito

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Business Leaders: Do Not Ignore The Mental Health Crisis Related To The COVID-19 Pandemic

Tony Zambito

Amidst all of this, many businesses are singing the praises of working from home. With several large high-tech companies to keep a Work From Home policy in place until at least 2022. Remote work, virtual selling, digital meetings, video meetings, and many more have worked their way into social media conversations.

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Buyers Are Facing New Endemic Realities

Tony Zambito

A good portion of accelerated change in how work and purchasing get done will become permanent. . Talent and Work Suffers Endemic Issues. Largely due to transitions in how people incorporate work into their daily lives. When history books are written, the great resignation will have a chapter. It cuts across many industries.

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Rethinking Buyer Insights in a Changing World?

Tony Zambito

Questioning the way work or projects get done. In the new realities of today, this type of lengthy process will no longer work. In large entities, people working on quantitative research may rarely talk to people working on qualitative research efforts. One area is that of buyer insights. Or some may say study-oriented.

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4 Ways To Propel Your ABM By Doing What Is Good For The Buyer

Tony Zambito

2 – Focus on The Future of Work. A lasting result of the pandemic will be the way in which it has affected how people work. The future of work will be drastically different in the next few years. Knowledge of how they are interdependent in order to have an impact on a number of levels. 3 – Learn to Think Like Your Buyer.

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Reset Your Buyer Strategy In COVID-19 Revival

Tony Zambito

We are witnessing the greatest digital shift of work and commerce since the invention of the Internet. . We are undergoing the deepest transformation of how and where people work. Working from home, in a mere six months, is becoming the accepted norm in B2B. Buyer Interactions Have Changed.

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The Problem With Not Knowing Your Buyers

Tony Zambito

Over the last twenty years, since founding the concept of buyer personas, I have worked with many leaders. Something simply is not working. . Leaders that are responsible for their overall business, marketing, or sales functions. What I often hear is the need to get more insights about their buyers and customers.

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Will Pre-Pandemic Buyer Assumptions Prevent Recovery And Rebound In 2021?

Tony Zambito

Over time, we can build assumptions about how things work. For example, a software developer in the supply chain space we worked with had long-held assumptions about two core capabilities of their product. How things are supposed to be. Or we cement assumptions about what people think. Or how we expect people to behave.