| | | The Content Factor | |  Work | 14 articles |
| Page 1 of 1 | Previous | Next | THE CONTENT FACTOR JULY 6, 2010  Dig Deep with B2B Buyer Personas Now our team is working with several clients to really drive this concept home, and apply personas more aggressively to the content they are creating. Every B2B marketer I talk to is on board with the concept of user personas to guide their web content strategy. The results are paying off in content that truly speaks to the buyer. read more. | THE CONTENT FACTOR JUNE 15, 2011 Content Strategy, Straight Up A wonderful discussion thread was started by Own McDonald in the Content Strategy group on LinkedIn, with this challenge: I challenge any CS group member to offer a working definition of content strategy that's light on industry-speak and easily digestible for the average marketer in 100 words or less. Straight up. It started in January and is still ongoing. There is more great insight here than can be packed into 100 words. read more. Content Marketing Content Strategy | | | | | |
| THE CONTENT FACTOR MARCH 15, 2013 When you don’t have time for an elevator pitch. Working for a staffing firm, I was trying to attract IT candidates to consider new jobs that were more interesting than their current ones. With apologies to Japanese poets everywhere, we came up with the following Haiku: Eat sleep work eat sleep. Work eat sleep work eat sleep work. A recent story entitled Five Lessons on Compelling Content from Australian Football from the Content Marketing Institute caught my attention. With an intriguing title like that I couldn’t resist. ” Consider storytelling in the age of the Internet. The All yes. | THE CONTENT FACTOR OCTOBER 19, 2010 Your Great Content Isn't Great Enough The following headline on today's SmartBrief on Social Media caught my eye--which it was carefully designed to do: Why great content is never enough As one who works for an outfit called "The Content Factor," my interest was piqued. Please retweet: You can get more retweets now. Ask me how. Dan Zarrella has researched the characteristics that make content retweetable, and quality isn’t one of them. read more. | THE CONTENT FACTOR MARCH 1, 2011 Sales and Marketing: Let Worlds Collide At a recent Focus Roundtable on Sales and Marketing alignment (or the lack thereof), we acknowledged the frequently discussed differences between the people who work in sales jobs and the people who work in marketing jobs. Marketing people think of their company’s prospects as a either a homogenous group or grouping of groups (segments), and they communicate with these groups through vehicles that are designed to reach masses of people. read more. Business to Business (B2B) Sales and Marketing Alignment | THE CONTENT FACTOR MAY 3, 2010 Craft Content to the Buying Cycle: Stage 3, the Engaged Buyer Does that mean that your work providing marketing content is done? Your suspects have become prospects, and then qualified prospects. They have landed smack in the middle of your sales funnel. They have even met with your account rep and senior executives. You’re on their short list. Hardly. read more. | | | | | | | |
| -
THE CONTENT FACTOR | THURSDAY, JUNE 17, 2010  Fulfilling a Content Strategy for the Enterprise: It's Much More than Writing
I'm frequently approached by writers looking for work, and the first thing they want me to see is a sample of their writing. In ten seconds, I can tell whether a writer can put a decent paragraph together. But writing is only the first of many skills needed to produce content for an enterprise. read more. MORE >> -
THE CONTENT FACTOR | THURSDAY, AUGUST 12, 2010  What's in a Lead Source?
In the corporate marketing departments where I've worked, a bone of contention has been, "What's the Lead Source?" For any given suspect/prospect/lead/opportunity in the funnel, what or who gets credit for bringing it in? read more. MORE >> -
THE CONTENT FACTOR | FRIDAY, JUNE 11, 2010 Dirty Jobs: Public Relations for BP
Last week’s AdAge poll posed a fascinating question: As someone employed in marketing, advertising or public relations, would you work on the BP account in a professional capacity at this point? read more. MORE >> -
THE CONTENT FACTOR | TUESDAY, APRIL 19, 2011 LiveScribe: Groundbreaking Tool for Content Creators
It's really an amazing tool that gives my writing more detail, makes me more responsive to the marketing managers and subject-matter experts I work with, and saves me a ton of time. I have a new toy. But it's so fun to use that it feels like toy. read more. Better Corporate Writing Writing Tools MORE >> -
THE CONTENT FACTOR | FRIDAY, NOVEMBER 19, 2010 Branding Outside-In
I'm working with a client who needs internal branding. Most marketing is all about communicating externally. In fact, I suspect that her customers hold a deeper impression of her brand by coming into her brick-and-mortar store than do her employees, who are inured to the environment. read more. MORE >>
- Great Web Content: Written for the Target Reader THE CONTENT FACTOR | TUESDAY, NOVEMBER 17, 2009
- Chief Culture Officer: Gatekeeper to Thought Leadership THE CONTENT FACTOR | MONDAY, NOVEMBER 30, 2009
- Who are the bloggers? THE CONTENT FACTOR | FRIDAY, NOVEMBER 13, 2009
| |
Crimson Marketing