Stories that Sell

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The Small, Big-Impact Piece Missing from Case Studies

Stories that Sell

But while I have been working IN writing, I haven't always worked ON my writing. It's just in the past couple of years that I have started working on my writing again. At age 16, I walked into my small town's local newspaper and asked if I could write for them. The owner had no staff writers, and she agreed to turn me loose on a story. analyze other copywriting. AWAI).

Why You Should Never Interview Your Own Customers

Stories that Sell

I'd already created hundreds of case studies for others, so why wouldn’t I create my own to show the value of working with me? A few years ago, high on the belief in the power of customer success stories, I set out to create some of my own. The "why not?" Sure, I was inquiring about their positive experiences, but still, it was strange for both of us. Get Some Distance. Get Over Hang Ups.

The Small Marketer’s First Steps to a Customer Advocacy Effort

Stories that Sell

Barbara has spent years working in customer advocacy and is the author of the forthcoming book, Advocate Marketing: Strategies for Building Buzz, Leveraging Customer Satisfaction and Creating Relationships. “If you want more than the occasional one-off case study or want a list of go-to customers for references to support your sales, then you want an advocate marketing program,” she says.

FAQ 47

The Risk of Stripping Down Customer Case Studies

Stories that Sell

couple of weeks ago, I bought the Varidesk, a desk-topper that allows me to raise my keyboard and monitor higher so that I can STAND when working, whenever I want. Educate - They show why the customer chose the solution, how it works in their environment, how it solves challenges, and what the customer and vendor did to make it a success. We''re hiding and hoarding the LONG stories.

Content Marketing Playbook: Strategy and Roadmap

back the curtain on the groundbreaking work hap- pening inside a company Thomas Edison founded 130. relaunch while working for Group SJR, a content mar- keting agency. Everywhere I had been working felt like. death—’This magazine is going to close,’ ‘We’re working. that’s proven to work—one we’ve refined after helping. We are still working on freaking really hard.

Supercharge Your Sales Conversations with Story

Stories that Sell

For a service credibility story, I might tell what activity made my most recent sales workshop in Orlando work so successfully. Developing a working StoryBank is an investment in time, but imagine the power of a confident individual or even an entire team, all engaging clients with well-matched stories. A guest post by Andrew Nemiccolo. After all, humans are wired for story!

Case Study Copywriters: Juggle More for Your Clients

Stories that Sell

Clients who choose to engage my help with design fall into two categories: •    Organizations that have designers they work with – in house or contractors – but choose to have me coordinate the entire project to keep things simple. •    Organizations without designers that appreciate not having to find yet another vendor. High maintenance? Probably. We want what we want. case studies).

Customer Videos 101: How to Score a Killer Sound Bite

Stories that Sell

” The “reality” of reality television is this - capturing killer bites that promote your product, solution, or service TAKES WORK. Your Prep Work: Before conducting an interview, write out open-ended questions that help draw out the customer’s story. People seem SO articulate on television, right? News flash: We’re not including Honey Boo Boo here.)

Video 73

You Look Good When Your Customer Looks Good

Stories that Sell

Does it work? Here are three objectives that have grabbed the attention of some of the very senior customers I''ve worked with: 1. Getting those premier candidates to want to work for a company requires communicating the benefits to them. A guest post by Val Stephen. Normal. 0. false. false. false. EN-US. Use it to your advantage.


Staffing and Launching Your Content Marketing Program

success was attributed to work we did months ago. work needed,” he wrote in a blog post. Playbook series—the point where the difficult work. experiences as publishers and the work we’ve done. you excited to come to work every day, pushing you to. We are still working. telling you that certain things work—we want to tell you. actual work.”

One Case Study Helps Land FIVE Major Customer Awards

Stories that Sell

worked with Acxiom to help the company and United document the story. Never doubt the power of a single case study or the positive impact for the featured customer. • 2012 DMA – Marketer of the Year. • 2012 1to1 Media Customer Champion. • 2012 DMA Innovation Award. • 2012 Travel Weekly Magellan Silver for Loyalty. It''s a big benefit for customers.

Survey Says…Customer’s Voice Most Effective Content Marketing Tactic

Stories that Sell

The survey asked members of the 50,000+ B2B Technology Marketing Community on LinkedIn about what''s working, who creates content and what kinds, and how marketers measure results. I''ve seen the influence that customer stories have on potential customers time and again, but a new survey provides validation straight from marketers. It makes sense. Check out the full survey here.

Customer Case Studies: More Effective, Loss Costly

Stories that Sell

But now, there's more evidence that they not only work, but also that they're one of the least expensive content marketing options out there. Time and again, I've posted on the effectiveness of customer case studies. In a 2011 survey by TechValidate , 126 B2B marketing and sales professionals weighed in on their challenges and strategies for content marketing. Conclusion.

The Ugly Duckling of Case Studies – The “Not-for-Public-Use” Story

Stories that Sell

This month, I worked on two non-public case studies for one client. They feature somewhat different information, such as what assets were used in the sale, objections the prospect had, and how the sales reps worked through the deal with the new customer. I have a not-quite-two-year-old, and thus, spend a lot of time reading nursery rhymes and fairly tales. Here''s how. How about you?

Content Marketing 2016: Staffing, Measurement, and Effectiveness

49 percent work across B2B and B2C businesses. their work as average, not very effective, or not. at least 25 full-time employees working on content. However, putting in the work to team up with talented creative. almighty question: Does this strategy actually work? blend of data to get the full picture of what’s working. Copyright © 2015 Contently. little.

Calling ALL Customer Reference Programs – Become Relentlessly Efficient

Stories that Sell

Put on your “Busy Work Binoculars” and be honest, what things do you do or commit to that grind the clock rather than spitting out a public or private customer reference to help the company grow (IFDH - INSERT FAVORITE DELIVERABLE HERE)? Normal. 0. false. false. false. EN-US. guest post by Jamie Diamond. STOP DROP and ELIMINATE. Yes, I said stop, which is the opposite of doing.

How Customer Case Studies Drive Traffic to Company Sites

Stories that Sell

After all that work, how do you use the heck out of a case study to engage prospects and customers? A glowing customer success story is a coveted piece of marketing collateral, but case studies are not always easy to create. Nearly every organization posts a completed case study on their website. But how do you get traffic to it? It was engaging and specific, encouraging prospects to click.

Want to Write Case Studies? How Technical Do You Need to Be?

Stories that Sell

Where’s the Work? Technology case studies where the audience is technical but it''s still not that complex - Probably most of my work falls into this category. But I don''t need to know how the software works, the code behind it. By Casey Hibbard. Before I started writing about technology as a business reporter, I had zero technical background. And if so, how technical?

Survey Says…Case Studies Still Influential in B2B Tech Purchases

Stories that Sell

We all work hard to create attractive content. But just how useful is it in actually influencing buyers? Each year, I look forward to The Eccolo Media B2B Technology Collateral Survey Report , which opens the lid on how B2B technology buyers consume marketing content. Of course, I want to know, what's going on with customer case studies? Case studies/success stories. Podcasts. Video.

Content Methodology: A Best Practices Report

This virtuous circle is only possible when the company works to build a culture of. work,” Becker said. “We needed to prove that content can improve marketing’s. culture of content doesn’t emerge overnight, but working to build one across these. Content Methodology: A Best Practices Report A content methodology works in much the same way as a flywheel. Content. In the.

The Resume is Dead: The (Story) Bio is King

Stories that Sell

Are you relevant to my work? People work with people they can relate to and identify with. Note from Casey Hibbard:While I’m out on maternity leave until the end of July, this blog will feature a summer guest blogger series with content from experts in marketing, organizational storytelling and writing. By Michael Margolis. Gone are the days of “Just the facts, M’am.” Speak to that.

The 4 Elements of a Technology Customer Case Study

Stories that Sell

The customer case study uniquely demonstrates that a technology works well in a customer's environment and the experience has been positive. It's no wonder that customer case studies are a staple in marketing and selling technology products and services. Technology is complex, pricey and usually requires decent time to ramp up. Decision-makers have to know the details. Was there training?

Case Studies: When Measurable Results AREN’T Necessary

Stories that Sell

customer success story I'm working on right now features an anecdote instead of a measurable result. "Chris Strouth tweeted "sh*t, I need a kidney" then got one." Whoa, what? That's the headline on one of Twitter's new success stories , one of many about how the social media site has made a difference for people. Whatever it is, we always try to measure the positive outcome.

Are You Leaving the Icing off Customer Case Studies?

Stories that Sell

While account managers may have some insight into this, the rich detail about pains and challenges, and the juicy quotes, can only really come from the customer. 2.    The “why”: Why did another customer choose to work with a certain vendor, over other options? By some cruel twist of fate, I have a restricted diet. No dairy for me, and right now, no wheat. It's just not the same.

Study: How Much of Your Content Marketing Is Effective?

What’s working—and what’s not—for over. working remotely. to explore what works for their particular audiences. necessarily work with content. Copyright © 2015 Contently. All rights reserved. By Jordan Teicher Study: How Much of Your Content. Marketing is Effective? 700 content marketers. CONTENTLY STUDY: HOW MUCH OF YOUR CONTENT MARKETING IS EFFECTIVE?

Chasebuzz Site Features 2000+ ICT Success Stories

Stories that Sell

What if buyers had just one place where they could find customer success stories across multiple vendors? No more visiting 5-10 different vendor sites, some of which might require they fill out a form first. For ICT (information and communications technology) buyers, it's now possible. recently discovered, a new business venture by software developer Serengeti.

How to Cue Up Hard-Hitting Customer Quotes

Stories that Sell

If you need to know why the customer chose the vendor, insert the question in the draft: "Why specifically did you choose to work with [vendor name]?" 5. There are times when, magically, customer quotes are exactly what you dreamed they would be. Then there are all those other times, when the quotes are not the exact fodder you wanted for the perfect story that’s in your head.

Can You Doctor Customers’ Quotes?

Stories that Sell

They are pleased to indicate that the featured solution works well for them, and they're happy, but don't change their words to make it sound like it's the best thing that ever happened to them. In journalism, a person's direct quote is sacred. What's said is said, and any journalist with integrity doesn't change a word. It's marketing. There's what the customer said. In short, a little.

Happy Customers Tell Their Stories – Live and In Person

Stories that Sell

How does it work and what do you need to take into consideration? As you've heard here before, a customer's story can be used for much more than just collateral or for website content. Live presentations are one of the hottest ways to showcase customer stories - and all the more powerful when the happy customer does the presenting. From speaking presentation to a written/video case study.

B2B Marketing Trends for 2016

Ambal Balakrishnan, Head of Marketing and Strategy, Click Documents [link] B2B Marketing Trends for 2016 9 Take Content Marketing to the Next Level Get Over Our Fear of Video 75% of executives watch work-related videos at least once a week, and. get granular with marketing tactics and messages, and plan tactics based on what is likely to work in the. B2B Marketing. know which half."

Story Musings from the Depths of a Bad Cold

Stories that Sell

And while it was tough to work, and even harder to come up with new blog ideas, my radar for customer stories kept on working. There are a lot of cold remedies out there, and who knows what really works? This past week, I was down with a cold. But in our house, we turn to Cold-EEZE. Not sure if the zinc lozenges actually help reduce cold symptoms, or we just think they do.

Quiz: Is it a Case Study or a White Paper?

Stories that Sell

Customer case studies and white papers alike serve to educate prospects about how something works, whether that's a piece of technology, a consulting engagement, or the experience of getting your kitchen remodeled. Every couple of weeks it seems, I see someone confuse customer case studies and white papers. In my narrowly focused case study world, I see them as distinctly different.

Customer Stories in Action:

Stories that Sell

This approach works well and is consistent with the focus on individuals. The overview box - You''ve got to have a summary box, and this one works well with Quick Facts, Clarity Stats, Core Results and ROI. I''m always on the lookout for new examples of customer case studies, and last week, the site Clarity came into focus. See an example of a full story here. They might want to add.

Chase Those Customer Stories – Before Treasured Contacts Leave!

Stories that Sell

Knowledge and experience about working with your products and services resides with people, and when those people leave, so too goes the information. What a difference a couple of months makes. Earlier this summer, I was talking with a friend/associate about customer stories. When I caught back up with my friend a couple of months later, the story was dead, a no-go. What happened?

Evangelizing a Content Marketing Program

working, and as a result, creating content people. work so you can create better content and con- tinuously build a bigger and better audience. Moye publishers 15 to 20 stories each month through a “virtual news- room,” as most of the team, including Moye, works remotely. doesn’t work in the modern media landscape. All rights reserved. Introduction 4 II. The hotel giant.

Eek, My Own Process Broke Down!

Stories that Sell

After 11 years of working on customer stories, I've become set in my ways. Study the featured products and services to truly understand how they work and benefit customers. 2 - Know the Key Messages. In the customer story process, you can't miss any bases on your way to home plate. And with good reason. I've refined my step-by-step process for creating case studies and success stories and usually stick to it religiously. One step happens before the next, and if not, the story might suffer. shouldn't have been surprised. The Story. brand-new client needed success stories.