SnapApp

JUNE 13, 2012

Cottage Life - a?Canadian Canadian publication?whose whose magazine and website focus on the culture of cottaging - has created a SnapApp that has caught our attention, for their Grill Like A Pro Contest fosters user engagement and interest in their brand. In addition, their sweepstakes is hosted?on on both the Cottage Life site?and

Opt-out 48

Opt-out Opt-in Television marketing User-Generated Content 48

SnapApp

JANUARY 17, 2019

As a result, marketing content and campaigns have to do the work that sales reps used to do in the middle of the nurture process. . And when sales and marketing teams work together, companies see 36 percent higher customer retention and 38 percent higher sales win rates. Not to mention, trust is absolutely critical here.

Lead Ranking 107

Lead Ranking Peer-to-peer Tips Marketing Qualified Leads 107

SnapApp

DECEMBER 11, 2018

That’s why instead of making predictions this year, we’re re-focusing on what actually works to drive a successful marketing program today — not what might work in the next few years. But it also means you shouldn’t waste your time and energy working to sell them a wedding cake. Qualify Your Leads the Right Way.

Trends 102

Trends Top of Funnel Planning Lead Scoring 102

SnapApp

JANUARY 15, 2019

Demand generation marketers, in particular, have a patchwork of myths to work through. And it’s an expensive, time-consuming process to figure out that the assumptions you’ve been working under aren’t true. Your demand generation strategy may work better if you can envision the real team of people who are assessing your services.

Demand Generation Agencies 99

Demand Generation Agencies Demand Generation Top of Funnel Webinar Metrics 99

SnapApp

JANUARY 22, 2019

Here’s why: Doing more and more marketing work is not better. Just doing more of everything does not assure success especially if the “more” comes with more work and more overhead. Leads are great, but each one comes with a certain amount of work that misalignment will only complicate. But more is not actually better.

Sales Qualified Leads 96

Sales Qualified Leads Lead Qualification Lead Ranking Marketing Qualified Leads 96

SnapApp

SEPTEMBER 3, 2019

Focus on addressing these 3 common missteps that reduce lead quality and decrease the likelihood that sales will accept and work marketing leads. When sales can’t count on marketing leads to convert to SQLs, they don’t waste their time working marketing leads, which means MQL to SQL conversion rates tank. You send all leads to sales.

Lead Ranking 84

Lead Ranking Marketing Qualified Leads MQL Conversion Rate 84

SnapApp

NOVEMBER 13, 2018

Did you know there’s a way you can make your content work harder for you without compromising on quality? An easy way to do this is to identify what is working, what is not working, what can be improved on, and what should be taken out. A one-size-fits-all strategy won’t work then trying to scale your content effectively.

Webinar Metrics 103

Webinar Metrics Content Peer-to-peer Broadcasting 103

SnapApp

FEBRUARY 21, 2018

Working in creative industries can be immensely fun and rewarding but it does come with its own share of challenges and obstacles you have to jump over on a daily basis. . And that means you will encounter some challenges no matter which position you work at. . While that can work in other niches, marketing is a bit different.

Work Management 98

Work Management Advertising Agencies Marketing Management Skype 98

SnapApp

OCTOBER 4, 2016

As someone who’s been freelancing full time for three years, I’ve learned quite a few ins and outs of working with clients – and there are many. From getting on the same page at the beginning of the working relationship, to maintaining open communication, there are definitely a few ways a freelancer likes to work with clients.

Research 101

Research Work Management Practices Best Practices 101

SnapApp

FEBRUARY 20, 2018

It’s social proof at work: Trusted sources make recommendations of products or services to their audiences, and then those audiences buy. . Step One: Make Sure You’re Working with the Right Influencers. Ideally, you want to work with an influencer who has active and dedicated following. Let’s start at the beginning.

Verticals 81

Verticals Outreach Advertising Agencies Cost Per Thousand 81

SnapApp

AUGUST 8, 2019

Let’s take a look at how these three steps can help get your marketing and sales teams back into the honeymoon phase and working together efficiently. The next step in this process is to put the improved communication to work, which will help drive the impressive results tightly aligned sales and marketing teams are capable of.

High Quality Lead 61

High Quality Lead Marketing Qualified Leads Lead Ranking Eye-Tracking 61

SnapApp

DECEMBER 20, 2018

Just because a lead fits a persona (has the right title, works at the right company, etc.), But that’s not the only reason to work with them. Most B2B marketers work in small, well-defined industries. But don’t get too caught up in your persona definitions. doesn’t mean they’re an MQL. Niche Expertise.

Top of Funnel 85

Top of Funnel Sales Qualified Leads Webinar Metrics B2B 85

SnapApp

FEBRUARY 28, 2018

Check out these stats: 39% of respondents in an Edelman study said thought leadership got companies invited to submit an RFP for work — and 47% said it played a role in awarding those contracts. The campaigns you’ve worked on, including direct experience with specific challenges, mediums and industries. Work backwards from that.

Paid Search Agency 106

Paid Search Agency Personalization B2B Thought Leadership Ad Building 106

SnapApp

JULY 30, 2019

So is what we’re doing working? So while we’re working harder than ever to understand and deliver what our prospects want, they are still unhappy and struggling through buying processes that feel clunky and arduous. First things first, we need to explore why what we’re doing now isn’t working. How can you tell?

Lead Ranking 61

Lead Ranking Lead Scoring Sales Qualified Leads Marketing Attribution 61

SnapApp

MARCH 29, 2018

Lena has worked in a variety of communications, consulting, and marketing roles in San Francisco, Thailand, New York City, Boston, and Seattle. I decided I wanted to get back into a communications/marketing track, and started working remotely for Criteria for Success, a boutique consulting company based in New York City. Lena Prickett.

B2B Marketing 86

B2B Marketing Work Management B2B Paid Search Agency 86

SnapApp

AUGUST 22, 2019

But research shows that sales teams routinely ignore 50% of the “qualified” leads marketers worked to send them. The negative reviews our leads receive isn’t because marketing isn’t working hard—this disconnect exists because marketing and sales are held to incompatible goals. The Flawed MQL Model.

Lead Ranking 67

Lead Ranking Sales Qualified Leads Marketing Qualified Leads Lead Scoring 67

SnapApp

APRIL 2, 2019

Identify What Is Working For Marketing And Sales. Achieving alignment between Marketing and Sales is hard enough – don’t break what’s already working. Find that kernel, and figure out why it’s working. Finding and engaging an audience is a lot of work, but there are ways to make it easier. Conclusion.

Demand Generation Agencies 75

Demand Generation Agencies Demand Generation Top of Funnel Demand 75

SnapApp

SEPTEMBER 19, 2019

Marketers can work with their sales team to create a list of qualifying factors that satisfy the BANT framework. BANT highlights four key qualification points that make a lead a good candidate to convert: they must have the right B udget, A uthority, N eed, and T iming.

Lead Ranking 85

Lead Ranking Lead Scoring Activities Sales Qualified Leads 85

SnapApp

MAY 7, 2019

But, to find out what marketers really think we asked them to share the specific methods they are using and how those are working for them. It works, when you do it comprehensively. A knowledge bank has worked well for Structsales , says Emelie Svedberg. Here’s what they said: 1. Understand Your Buyer Personas.

Top of Funnel 89

Top of Funnel Sales Qualified Leads Lead Ranking Lead Scoring 89

SnapApp

NOVEMBER 9, 2018

And the communication patterns and preferences of the people we spend our days working to connect with are dynamic and evolving rapidly alongside technology. And it works — leads from conversational marketing convert at rates five times higher than traditional sources.

Conversion 101

Conversion Sales Qualified Leads Sales Cycle Paid Search Agency 101

SnapApp

APRIL 24, 2014

But what is interactive content, and why and how does it work? By adding interactive content to their marketing mix , marketers can significantly improve prospect engagement; achieving 50% click rates on their content, over 80% content completion rates and 40% lead form conversions.

Allocation 54

Allocation Demand Generation Marketing Budget Content 54

SnapApp

SEPTEMBER 24, 2019

This is especially true for marketers who spend their days working hard to hit rising MQL targets, that somehow don’t seem pacify the frustration coming from sales departments. Even when marketers work hard to bump their rates above the average, we’re still working within a flawed system. And that frustration is real… .

Lead Ranking 54

Lead Ranking Marketing Qualified Leads MQL Conversion Rate 54

SnapApp

AUGUST 22, 2018

To compensate for the extra time buyers now spend independently researching instead of being led skillfully down the marketing funnel by a salesperson, your content and demand efforts need to work overtime — which is why many marketers are turning to interactive content to power their modern demand generation efforts. Get our guide!

Demand Generation 70

Demand Generation Top of Funnel Interactive Marketing Paid Search Agency 70

SnapApp

JULY 16, 2019

But by rethinking processes, leveraging martech more effectively, and working to get on the same page as your sales team, marketers can optimize their lead flow processes to deliver on their sales and revenue goals. Work with your sales team to benchmark marketing activities against their normal lead-to-conversion rate and scale what works.

Lead Ranking 48

Lead Ranking Top of Funnel Marketing Qualified Leads Webinar Metrics 48

SnapApp

MARCH 14, 2018

Knowing what's going on in your buyer’s head while they are deciding to choose you or your competition will help you develop a marketing strategy that works for your specific audience. . And that’s where decision theory comes in. So How Do People Actually Make Decisions? Theory of Reasoned Action. Not So Far From Marketing After All.

Top of Funnel 74

Top of Funnel Marketing Strategy Marketing & Strategy Terms and Conditions 74

SnapApp

SEPTEMBER 13, 2018

However, when buyerers today avoid interacting with sales until the late stage of their buying process , content and content marketers have to work overtime to humanize your brand, so leading with authenticity becomes paramount. . Authenticity in Action: B2B Content Marketing Examples. Salesforce: Video case study.

B2B Marketing 89

B2B Marketing B2B Thought Leadership Content Marketing B2B 89

SnapApp

MAY 23, 2016

Wearing Star Trek glasses while touching a transparent screen is totally representative of what working in B2B is like, right? She’s everywhere—from working at online universities, to working for startups, to selling sunglasses online— and everywhere in between. Nothing says team work like the forced high five!

B2B Marketing 80

B2B Marketing Paid Search Agency B2B Landing Pages 80

SnapApp

FEBRUARY 20, 2018

It’s social proof at work: Trusted sources make recommendations of products or services to their audiences, and then those audiences buy. . Step One: Make Sure You’re Working with the Right Influencers. Ideally, you want to work with an influencer who has active and dedicated following. Let’s start at the beginning.

Verticals 54

Verticals Outreach Advertising Agencies Cost Per Thousand 54

SnapApp

SEPTEMBER 26, 2019

Failing to disqualify leads can teach your sales team not to bother running down the leads that marketers work to generate. . However, when marketing and sales work from an effective qualifying process that allows for disqualification, both teams can meaningfully impact the business and achieve their goals. .

Lead Ranking 61

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Demand 61

SnapApp

MAY 29, 2018

To put that in perspective, imagine how much prep work your company did to get an MQL. Teleprospecters — who work through a list of unqualified leads — make between 100 and 500 calls for every one lead they qualify. The importance of qualifying a lead before they are handed off to sales. Hurts, doesn’t it?

Sales Qualified Leads 103

Sales Qualified Leads Lead Ranking High Quality Lead Top of Funnel 103

SnapApp

AUGUST 1, 2019

But in order for this question and answer dialogue to work for marketers, you have to be able to ask the right questions. Your sales team likely already has an ideal lead profile and maybe even some key questions they work to get answered within the discovery process. Step 2: Put the questions to work in your content and programs.

Lead Ranking 54

Lead Ranking Lead Qualification Marketing Qualified Leads Lead Scoring 54

SnapApp

FEBRUARY 16, 2016

This is exactly how resonance in marketing works. That’s what McCann Melbourne discovered when working on a campaign for Metro Trains promoting rail safety. . All the best work comes from a kernel of truth: a clear, distilled insight into the psychology of the target audience.” – Doug Kessler. Dumb Ways to Die. Use examples.

Content 91

Content Skype Training Viral Marketing 91

SnapApp

SEPTEMBER 19, 2017

. As a Millennial who actively works to buck the lazy and entitled stereotype (specifically at my job in marketing at SnapApp), I was nervous when I heard our new research with Heinz Marketing was focused on Millennials, assuming it would be added to the growing stack of content on the internet blaming us for the ills of the world. .

B2B Marketing 67

B2B Marketing Lead Ranking Planning Top of Funnel 67

SnapApp

SEPTEMBER 5, 2019

But instead of getting left hanging on the engagement high five, marketers can work to understand our buyers’ new journeys, and adapt to meet them. . Marketer’s takeaway: Aside from nurturing customer advocates who can help build grassroots support for your product naturally, marketers can also work to humanize their brands.

Top of Funnel 48

Top of Funnel Sales Qualified Leads Digital Marketing Funnels B2B Sales 48

SnapApp

JANUARY 17, 2018

The bottom line here is that though it will likely require more prep work on your part, having a face-to-face conversation with your boss about your idea will benefit you in the long run. . Thinking realistically about how much your boss has the authority to give you to work with will help your ideas have more credence.

Budget Programs 63

Budget Programs Allocation Marketing Proposals Work Management 63

SnapApp

JUNE 11, 2019

When it comes to sales-marketing alignment, one of the most common misconceptions is that the two teams operate in their own world, heads down working on their own projects. But the work that marketers do directly supports the work that sales does, and vice versa.

Lead Ranking 59

Lead Ranking Marketing Qualified Leads MQL Reachforce 59

SnapApp

JULY 26, 2018

How do to know if your demand gen efforts are working if you’re not tracking data on it? With that channel data , you seamlessly can make better decisions about how to allocate your marketing spend and optimize the work you’re already doing. So what’s it take to be a demand gen marketing master? Trick question — you can’t!

Demand 92

Demand Marketing Analytics Tools Marketing Automation Services Planning 92