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Smashmouth Marketing

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Event Marketing Works, but ONLY if Vendors Add Value

Smashmouth Marketing

I've recently been on the conference circuit, speaking and tweeting whatever sales and marketing goodness I can find. One topic that came up at each conference was the quality of the content presented by the various speakers. Some sessions were brilliant; some were nothing more than veiled commercials.

Vendors 100
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5 Things You Can Do On Vacation If You Can't Get Work Out Of Your Mind

Smashmouth Marketing

It was a great book and I recommend it highly, but after a couple hours per day, some rain and relaxation, my mind still wandered back to work. After talking with my wife and Green Leads business partner, Linda (who had no problem forgetting work), I stumbled upon the thought of doing those creative projects that I never have time for.

RSS 100
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5 Things You Can Do On Vacation If You Can't Get Work Out Of Your Mind

Smashmouth Marketing

It was a great book and I recommend it highly, but after a couple hours per day, some rain and relaxation, my mind still wandered back to work. After talking with my wife and Green Leads business partner, Linda (who had no problem forgetting work), I stumbled upon the thought of doing those creative projects that I never have time for.

RSS 100
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Activate Acquires Green Leads

Smashmouth Marketing

Green Leads has been our baby, it’s been in our DNA, and everyone we’ve worked with has always been considered friends and family. He tells me he’s hired her now at three companies, CIC, PC Connection and now BAO, and that she’s the best client service leader he’s ever worked with. Today marked a big day in the history of Green Leads.

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Farewell to Our Founders, Green Leads New Chapter Begins

Smashmouth Marketing

We have worked together for 20 years over parts of 5 decades with 5 different companies. As Martha Schwartz, ACTIVATE Co-founder and Chief Customer Officer said, “Our B2B clients are now working with their sales colleagues in a more integrated fashion than ever before to generate qualified, pipeline opportunities.”

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How to Use Intent-Based Data to Maximize Sales, The Modern Selling Podcast featuring Green Leads CEO Mike Farrell

Smashmouth Marketing

Listen to full episode now and jump in to hear what’s really working to give sales organizations a competitive edge on the market. Listen to this cutting-edge conversation as they explore intent-based data, how to leverage its predictive power and what SDRs can do today to use it to improve their prospecting results.

Intent 191
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33 Questions to Ask B2B Appointment Setting and Lead Gen Vendors

Smashmouth Marketing

What types of clients do you work with (Software/Tech, Financial, etc.)? Do you work from scripts? Can we provide an ABM (Account Based Marketing) list for you to call? Do you have Intent Data to enrich the ABM list? Where is your staff based (USA, India, Philippines, Eastern Europe, other)? What quality controls do you have in place?