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Creating a Continuously Improving Content Strategy

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It’s vital that each of the phases are given equal attention, as they are all required to make the process work effectively. Writing journal (Photo credit: avrdreamer) One of the most difficult aspects of any type of marketing is what happens after a campaign is launched — measurement, analysis, and improvement.

Thesis vs Genesis – Comparing Premium WordPress Themes

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Over the Labor Day weekend, I had the pleasure of working on my first website using the Genesis Framework from StudioPress. I say pleasure because it happened to be my husband’s new photography site, and it was the first theme he’s chosen that didn’t lead me to using a string of obscenities that might actually shock people who regularly watch HBO. Thesis vs Genesis. Enjoy!

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7 Simple Improvements to Increase Website Lead Generation

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Landing Pages Many businesses spend tons of time working on their homepage, but the truth is that with search engines driving much of the traffic to your site, only a percentage of people who come to your site enter on your home page. This means that these entrance pages, or landing pages, can be a valuable place to spend some time making sure they’re working as hard as they can for you. 7.

7 Reasons Why Business Websites Are Still Important

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Measurement - Metrics and measurements to know how well your digital tactics are working are much easier to get via a website. With all the hype around Facebook, blogs and Twitter, I often get asked whether a business still needs a website. People search through search engines like Google or Bing, not via Facebook for fan pages. What do you think? photo by josef.stuefer , on Flickr).

B2B Marketing Trends for 2016

Ambal Balakrishnan, Head of Marketing and Strategy, Click Documents [link] B2B Marketing Trends for 2016 9 Take Content Marketing to the Next Level Get Over Our Fear of Video 75% of executives watch work-related videos at least once a week, and. get granular with marketing tactics and messages, and plan tactics based on what is likely to work in the. B2B Marketing. know which half."

Five Tactics to Build a Strong Brand Presence Online

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Play around and move on if a new approach clearly isn’t working. . 5. The visual brand identity manual for Mobil Oil (developed by Chermayeff & Geismar), one of the first visual identities to integrate logotype, icon, alphabet, color palette, and station architecture to create a comprehensive consumer brand experience. Photo credit: Wikipedia). Provide Real Value with Your Website.

How to Utilize Mind Maps to Enhance Your Inbound Marketing

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Why does mind mapping work? The brain also likes to work on the basics of associative information that are shown through these concepts and ideas. Put your brain to work on how you can make mind mapping work for you in your inbound marketing strategy. About the Author : Hilary Smith hails from Austin, TX, but now works her magic in Chicago, IL. Just to name a few.

How Brands Use Social Media to Enhance the Customer Experience

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UGallery, an online art exhibit, uses Pinterest to feature individual client’s work. Social media is no longer optional for businesses wishing to grow and compete in their industry. survey published by eMarketer last October found that 88 percent of companies with 100-plus employees currently utilize social media for marketing purposes. JetBlue Rapid Response. LifeLock Cares.

Interview with David T. Scott — Author of The New Rules of Lead Generation

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When it’s over, they have no idea if their lead generation efforts have worked, or if they’ve achieved a positive ROI for their company. They spend all this money on lead generation campaigns, and they have no idea how well those campaigns are working for them. This is an interview with David T. Scott, author of The New Rules of Lead Generation  (amazon link).

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B2B Marketing Trends for 2016

Ambal Balakrishnan, Head of Marketing and Strategy, Click Documents [link] B2B Marketing Trends for 2016 9 Take Content Marketing to the Next Level Get Over Our Fear of Video 75% of executives watch work-related videos at least once a week, and. get granular with marketing tactics and messages, and plan tactics based on what is likely to work in the. B2B Marketing. know which half."

SEO Bucket List: Top 8 Things to Accomplish before Your Business Gets Old

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However, SEO plugins work well if you are going to let someone else work with your site—whether it be someone you’ve hired or guest contributors who will be uploading their own articles. Those who make a living by working with SEO might know some secrets that you don’t. Consider downloading Google Translate or working with a translator to create an alternate website.

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How Closed-Loop Marketing Works

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But how exactly does closed-loop marketing work, and what tools to you need to implement it? – How Closed-Loop Marketing Works by Pamela Vaughan. “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” Almost a century after John Wanamaker spoke those words, most online marketers can still feel his pain. The irony is, today, marketers have the technology they need to “close the loop” between marketing and revenue, but few are actually taking advantage of it. Let’s find out! News & Notes

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Top Internet Marketing Strategy Links for the Week of January 6, 2014

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Get Elastic eCommerce) Google, Car Companies to Bring Android to Cars (CIO) Pebble vs. Google Glass: Why The New May Triumph Over The Radical (ReadWrite) Why your brand should use social listening right now (eConsultancy) How Facebook news feed changes will affect your brand (eConsultancy) WHERE IS MARKETING AND WHERE IS IT HEADED? News & Notes

5 Strategies for Managing the Twitter Firehose

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Try them all out and find that one that works best for your needs. Twitter can be very difficult to use, especially for new users. A lot of the difficulty comes in trying to manage the fire hose worth of incoming information. Just following a small number of people, even 5 or 10 can lead to a lot of tweets (depending on their frequency). What strategies do you use to manage Twitter?

How Social Media Overtook Legacy Media

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The way that people work in media has also drastically changed. For example, the notable historian Shelby Foote wrote his career defining work called The Civil War: A Narrative in 1986. In the past, taking many years to publish such a work was entirely normal. Before social media, emphasis was placed on extensive works created by experts (like Shelby Foote’s Civil War narrative). And this worked for a variety of reasons: People had less distractions without things like digital cable, or even the Internet. How Social Media Overtook Legacy Media.

B2B Marketing Trends for 2016

Ambal Balakrishnan, Head of Marketing and Strategy, Click Documents [link] B2B Marketing Trends for 2016 9 Take Content Marketing to the Next Level Get Over Our Fear of Video 75% of executives watch work-related videos at least once a week, and. get granular with marketing tactics and messages, and plan tactics based on what is likely to work in the. B2B Marketing. know which half."

A Story of Team Work, Community Support & Fun #ignitedetroit

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Group Working as a Team Like any event, this one took a lot of team work to get it off the ground with a lot of discussions via email and in person. Sometimes when you work in a group, certain people will take over and others will sit back. Our group worked together with everyone contributing what they could to make sure everything got done. Thank you!

The Need for an Internet Marketing Strategy

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Having an overall strategy ensures that all your marketing tactics are working together to move your business in the same direction. This ends up saving a lot of time and effort in the long run because you wont’ be running in circles trying various tactics and not knowing what’s working. — they are not necessarily right for your business or organization.

15 Sources of New Content for Your Social Media Strategy

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It can take a bit of effort to keep up with everything going on, so people often appreciate when someone else does the hard work of putting links to what’s important in one place. Producing content on a consistent basis seems to be one of the biggest holdups for many businesses attempting to use social media. What topics are they covered and how can you add your opinion or take?

12 Tips for Creating a Social Media Content Strategy

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What’s working? What types of content seem to work best? Keep in mind that what works for another industry/audience may not work for yours, but it’s a great place to get ideas). Consider what types of content work best on the places you’ll be distribute and sharing that content on. Define the needs & interests of all of your audiences.

Understanding the Online ROI of Offline and Online Advertising

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Being able to effectively measure your campaigns will help you understand, not only the return on investment, but also what works and what doesn’t, as well as how you can improve your efforts. Roi (Photo credit: olivier.capel) There is a great article over at The Moz Blog on How to Track the Online ROI of Offline Advertising. News & Notes

Why You Need Social Media, Even if Your Customers Don’t

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So let’s pretend that your customers aren’t on social media, or that you work for someone who thinks they aren’t and, as such, doesn’t see the point in investing in a social media marketing program. Well, here’s the thing: your customers probably are on social media. Can any B2B company make the case that its target audience isn’t on LinkedIn? Are there B2C companies without potential customers on Facebook? guess it’s possible , but it certainly won’t stay that way for long. And eMarketer predicts there will be 1.43 News & Notes

Facebook Works for B2B Too

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by Dennis Yu The post Facebook Works for B2B Too appeared first on Sazbean. facebook engancha (Photo credit: Wikipedia) As a Business-to-Business (B2B) company, you may feel like you have to uphold a very professional image, so Facebook doesn’t make sense for you. Or that your prospective customers won’t be on Facebook because it’s clearly for kids and grandparents.

Best of 2010 – 13 Twitter Tips for Increasing Engagement

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What works for you? 2010 in Review! We’re posting the best articles from the year to help you get 2011 off to the right start! original on increasing engagement posted October 18, 2010) A major frustration for people trying out Twitter for the first time is figuring out how to get anyone to respond. They set up their Twitter account, tweet a few times and wonder why no one responds.

5 Tips for Better Twitter Advertising

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Interest category targeting works better for larger organizations or broader audiences. 3. (Photo credit: Wikipedia). Advertising on Twitter can be effective for increasing the size of your audience and also for sending traffic to your website. Besides knowing what your goal is, these tips will help you advertise better on Twitter… 1. Goal Impacts Type of Campaign. Deciding on your goal for your Twitter advertising will help you choose the right type of campaign. Targeting Usernames vs Interest Categories. Good Messaging. Adding pictures can also increase clicks on your ads.

Give Your Marketing a Chance

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Depending on the tactics you’re using, it can take more time (or money) for the tactics to work the way you’ve planned. Here’s some tips on how to make sure you let your marketing work… Set Realistic Goals To know how well your tactics may work, you need to set realistic goals based on your tactics, audience, brand awareness, campaign length and cost.

Three Actionable Insights from Google Analytics

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By analyzing what doesn’t work about your website, you can then take the steps necessary for fixing it, hopefully increasing visitor interaction—and, eventually, sales. Analytics are amazing tools that allow you to gather valuable insights about nearly every aspect of your business’s website. What’s even more amazing is that Google offers web analytics for free.

5 Ways to Increase Your Website Credibility in the Age of Content Marketing

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Heavy-handed and ‘salesy’ strategies that may have worked a few years ago in order to get email opt-ins or conversions just aren’t going to cut it anymore. (Photo credit: LSE Library) As content marketing increasingly becomes the standard avenue for building trust and gaining credibility with customers, your website is going to have to keep up with the trend. So how do you do this?

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Amplify Your Business with Social Media Giveaways

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Then work to be relevant, capitalize upon multiple channels, and give what you can while avoiding spamming techniques. By now, most companies are engaging their customers in some way through social media. If you haven’t yet tried hosting a giveaway via social media, it may be time to do so. Creating a giveaway simply for the sake of having a giveaway may not be your best bet. Marketing

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Use Social Media to do the Work for Your Customers

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Why do you expect your customers to do your work for you? Do the work of figuring out what your customers need and why, and address those needs directly in your content. How do you use social media to do the work for your customers? The same is true of Twitter & Facebook (and other social network) icons in print ads. Build It & Go to Them. What They Want.

Ethics and Social Media: Where Should You Draw The Line?

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Social networking has become very important in our culture, and we wondered if the technology is influencing employees’ views about ethics at work,” Harned explains. As social media usage continues to rise, it’s only natural that statistic correlations will be made about the individuals who use the medium. This isn’t a bad thing; it’s common to deep-dive into demographic information and behavioral data. While there will always be exceptions to the “correlations” that emerge from such data, universal truths about social networking usage and user behavior can be valuable. Dr. Patricia J.

How and Why to Get Started with Video Advertising

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They determined where the line marking your limit of advertising tolerance was, then began backing off, toning down the advertising frenzy and working hard to return search engine results that would match the intent of your query and not drive you away (to Bing or Yahoo). Get to work. Print ads, online display and text ads, video ads. My how advertising has progressed. Watch to learn.

How to Improve Social Networking for Your Business

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They didn’t even get a very good response when they were active. A lot of businesses gave up once they didn’t see a surge in new customers, but no form of advertising can do that for very little work. Murray and his company Influence People do blogger outreach work for a variety of clients, such as Alerti. Image via Wikipedia. Put some time into it.

An Easy Method for Content Curation

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Curating content for your network is one great way to provide useful information. Everyone is super busy and it’s nice to have someone else read through all the news and find the really important stuff. For that very reason, content curation is pretty valuable, but can also take a bit of time to do properly. The ones that make sense for you will depend on your audience and industry. Thoughts?

What Type of Customers Do You WANT?

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What if you changed this point of view to something more like – whom do we deserve to work with? Does it make more sense to narrow the scope for potential customers to save time, money and frustration? Much has been said in marketing circles about target markets, demographics, psychographics and other ways to define who and what makes an ideal customer. appeared first on Sazbean.

Top 5 Tips for a Successful Kickstarter Campaign

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So, the system clearly works, and lots of people are looking to Kickstarter to create their dream idea. This is a guest post by Phil Treagus, co-founder of Giraffe Social Media. Kickstarter is fast becoming the next big internet success story. It is a crowdfunding website that was created in 2009 in the lower east side of Manhattan. The answer is: lots of people. Just use your common sense.

Top Internet strategy, marketing and technology links for the week of April 7, 2012

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Three Ways to Know if Your SEO is Working  (Search Engine Marketing). Here are the top Internet strategy, marketing and technology links for the week of April 7, 2012… The Total Package: A Marketing Message That Resonates  (Small Biz Trends). Fight Premature Monetization – Add a Second Step to Your Content Marketing  (Convince and Convert). Small Biz Trends). brick by brick).

7 Ways to Build Your Facebook Fan Base

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Creating an engaged and interested fan base takes a bit of work and planning. Wondering how to get more fans (and keep them) to your Facebook page? You could just run some Facebook ads with a give away incentive, but that may just temporarily increase the number of fans, but not help increase engagement on your page. 360i Report: 7 Ways to Fuel Fandom. View more presentations from 360i.

Finding Local Twitter Users

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Searching city-specific hashtags also work well, especially so when combining them with a term relevant to your business. While following national accounts like industry influencers and news organizations is a good way to stay informed, targeting a more local audience is an important part of building your Twitter followers. There are a number of ways to do this. Advertise. Interact. Search.

Caution! What value message are you sending with Groupon?

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Also take a look at how that tactic works with your long term strategies. If you are considering a new tactic, it may also be helpful to talk to other businesses who have used it to get insights into what worked and what didn’t. Social discounting sites like GroupOn , Living Social , Facebook deals, etc. are all the rage. Win win, right? Maybe. Reduced Service.