Creating a Continuously Improving Content Strategy
JANUARY 6, 2014
It’s vital that each of the phases are given equal attention, as they are all required to make the process work effectively. Writing journal (Photo credit: avrdreamer) One of the most difficult aspects of any type of marketing is what happens after a campaign is launched — measurement, analysis, and improvement.
Thesis vs Genesis – Comparing Premium WordPress Themes
SEPTEMBER 6, 2011
Over the Labor Day weekend, I had the pleasure of working on my first website using the Genesis Framework from StudioPress. I say pleasure because it happened to be my husband’s new photography site, and it was the first theme he’s chosen that didn’t lead me to using a string of obscenities that might actually shock people who regularly watch HBO. Thesis vs Genesis. Enjoy!
7 Reasons Why Business Websites Are Still Important
MAY 24, 2011
Measurement - Metrics and measurements to know how well your digital tactics are working are much easier to get via a website. With all the hype around Facebook, blogs and Twitter, I often get asked whether a business still needs a website. People search through search engines like Google or Bing, not via Facebook for fan pages. What do you think? photo by josef.stuefer , on Flickr).
10 Awesome Tips to Skyrocket Your Social Media ROI
OCTOBER 7, 2013
“Create it and they will come” may work in some businesses, but unless you do the legwork, you can rarely count on it when it comes to social media marketing. Creating a Facebook Page and setting up a Twitter account is not enough these days to be seen and cut through the white noise of brands in your chosen field. On the other hand, we can barely find a successful business these days without a social presence, and social media marketing is now a critical component of a comprehensive marketing strategy, but not all of us know where to begin. Marketing Social Networks
Content Marketing Playbook: Strategy and Roadmap
back the curtain on the groundbreaking work hap- pening inside a company Thomas Edison founded 130. relaunch while working for Group SJR, a content mar- keting agency. Everywhere I had been working felt like. death—’This magazine is going to close,’ ‘We’re working. that’s proven to work—one we’ve refined after helping. We are still working on freaking really hard.
7 Simple Improvements to Increase Website Lead Generation
FEBRUARY 19, 2013
Landing Pages Many businesses spend tons of time working on their homepage, but the truth is that with search engines driving much of the traffic to your site, only a percentage of people who come to your site enter on your home page. This means that these entrance pages, or landing pages, can be a valuable place to spend some time making sure they’re working as hard as they can for you. 7.
How to Utilize Mind Maps to Enhance Your Inbound Marketing
DECEMBER 11, 2014
Why does mind mapping work? The brain also likes to work on the basics of associative information that are shown through these concepts and ideas. Put your brain to work on how you can make mind mapping work for you in your inbound marketing strategy. About the Author : Hilary Smith hails from Austin, TX, but now works her magic in Chicago, IL. Just to name a few.
7 Benefits of Using Lead Generation Software
JANUARY 13, 2014
Improving the user journey IP tracking software enables you to work out the highest exit pages and observe which pages your visitors dropped out of during the buying cycle. This Combined, with sales targeting the right prospects and your marketing teams working on all areas of your site, you will be able to generate more leads overall as a result.
Five Tactics to Build a Strong Brand Presence Online
JUNE 3, 2014
Play around and move on if a new approach clearly isn’t working. . 5. The visual brand identity manual for Mobil Oil (developed by Chermayeff & Geismar), one of the first visual identities to integrate logotype, icon, alphabet, color palette, and station architecture to create a comprehensive consumer brand experience. Photo credit: Wikipedia). Provide Real Value with Your Website.
What Works with Twitter Today
OCTOBER 3, 2013
What Works with Twitter Today by John Jantsch The post What Works with Twitter Today appeared first on Sazbean. Image via CrunchBase Twitter has been with us for a while now – about a century in Internet years. While it has changed and grown and evolved into a staple of the media landscape, many marketers have grown to effectively tap Twitter in a handful of useful ways as well.
How Brands Use Social Media to Enhance the Customer Experience
JANUARY 22, 2015
UGallery, an online art exhibit, uses Pinterest to feature individual client’s work. Social media is no longer optional for businesses wishing to grow and compete in their industry. survey published by eMarketer last October found that 88 percent of companies with 100-plus employees currently utilize social media for marketing purposes. JetBlue Rapid Response. LifeLock Cares.
Staffing and Launching Your Content Marketing Program
success was attributed to work we did months ago. work needed,” he wrote in a blog post. Playbook series—the point where the difficult work. experiences as publishers and the work we’ve done. you excited to come to work every day, pushing you to. We are still working. telling you that certain things work—we want to tell you. actual work.”
Interview with David T. Scott — Author of The New Rules of Lead Generation
MAY 20, 2013
When it’s over, they have no idea if their lead generation efforts have worked, or if they’ve achieved a positive ROI for their company. They spend all this money on lead generation campaigns, and they have no idea how well those campaigns are working for them. This is an interview with David T. Scott, author of The New Rules of Lead Generation (amazon link).
SEO Bucket List: Top 8 Things to Accomplish before Your Business Gets Old
OCTOBER 30, 2012
However, SEO plugins work well if you are going to let someone else work with your site—whether it be someone you’ve hired or guest contributors who will be uploading their own articles. Those who make a living by working with SEO might know some secrets that you don’t. Consider downloading Google Translate or working with a translator to create an alternate website.
Three Actionable Insights from Google Analytics
DECEMBER 29, 2014
By analyzing what doesn’t work about your website, you can then take the steps necessary for fixing it, hopefully increasing visitor interaction—and, eventually, sales. Analytics are amazing tools that allow you to gather valuable insights about nearly every aspect of your business’s website. What’s even more amazing is that Google offers web analytics for free.
The Need for an Internet Marketing Strategy
MARCH 10, 2014
Having an overall strategy ensures that all your marketing tactics are working together to move your business in the same direction. This ends up saving a lot of time and effort in the long run because you wont’ be running in circles trying various tactics and not knowing what’s working. — they are not necessarily right for your business or organization.
Content Marketing 2016: Staffing, Measurement, and Effectiveness
49 percent work across B2B and B2C businesses. their work as average, not very effective, or not. at least 25 full-time employees working on content. However, putting in the work to team up with talented creative. almighty question: Does this strategy actually work? blend of data to get the full picture of what’s working. Copyright © 2015 Contently. little.
12 Tips for Creating a Social Media Content Strategy
FEBRUARY 1, 2011
What’s working? What types of content seem to work best? Keep in mind that what works for another industry/audience may not work for yours, but it’s a great place to get ideas). Consider what types of content work best on the places you’ll be distribute and sharing that content on. Define the needs & interests of all of your audiences.
Top Internet Marketing Strategy Links for the Week of January 6, 2014
JANUARY 11, 2014
Get Elastic eCommerce) Google, Car Companies to Bring Android to Cars (CIO) Pebble vs. Google Glass: Why The New May Triumph Over The Radical (ReadWrite) Why your brand should use social listening right now (eConsultancy) How Facebook news feed changes will affect your brand (eConsultancy) WHERE IS MARKETING AND WHERE IS IT HEADED? News & Notes
How Closed-Loop Marketing Works
APRIL 13, 2012
But how exactly does closed-loop marketing work, and what tools to you need to implement it? – How Closed-Loop Marketing Works by Pamela Vaughan. “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” Almost a century after John Wanamaker spoke those words, most online marketers can still feel his pain. The irony is, today, marketers have the technology they need to “close the loop” between marketing and revenue, but few are actually taking advantage of it. Let’s find out! News & Notes
Amplify Your Business with Social Media Giveaways
DECEMBER 17, 2014
Then work to be relevant, capitalize upon multiple channels, and give what you can while avoiding spamming techniques. By now, most companies are engaging their customers in some way through social media. If you haven’t yet tried hosting a giveaway via social media, it may be time to do so. Creating a giveaway simply for the sake of having a giveaway may not be your best bet. Marketing
Advocate Marketing Creates B2B Relationships That Lasts A Lifetime
buyers are consumers outside of work hours, and this pattern carries over to how they learn about. of influencers work with every account in this way.” best: “We are 100 years old with more than 103,000 employees working all over the world. digital agency Wpromote, works backward through his client’s “perfect customer journey” to decide. We work with. offerings.
How Social Media Overtook Legacy Media
SEPTEMBER 9, 2011
The way that people work in media has also drastically changed. For example, the notable historian Shelby Foote wrote his career defining work called The Civil War: A Narrative in 1986. In the past, taking many years to publish such a work was entirely normal. Before social media, emphasis was placed on extensive works created by experts (like Shelby Foote’s Civil War narrative). And this worked for a variety of reasons: People had less distractions without things like digital cable, or even the Internet. How Social Media Overtook Legacy Media.
Finding Local Twitter Users
MARCH 16, 2015
Searching city-specific hashtags also work well, especially so when combining them with a term relevant to your business. While following national accounts like industry influencers and news organizations is a good way to stay informed, targeting a more local audience is an important part of building your Twitter followers. There are a number of ways to do this. Advertise. Interact. Search.
5 Strategies for Managing the Twitter Firehose
APRIL 27, 2011
Try them all out and find that one that works best for your needs. Twitter can be very difficult to use, especially for new users. A lot of the difficulty comes in trying to manage the fire hose worth of incoming information. Just following a small number of people, even 5 or 10 can lead to a lot of tweets (depending on their frequency). What strategies do you use to manage Twitter?
15 Sources of New Content for Your Social Media Strategy
AUGUST 4, 2011
It can take a bit of effort to keep up with everything going on, so people often appreciate when someone else does the hard work of putting links to what’s important in one place. Producing content on a consistent basis seems to be one of the biggest holdups for many businesses attempting to use social media. What topics are they covered and how can you add your opinion or take?
Content Methodology: A Best Practices Report
This virtuous circle is only possible when the company works to build a culture of. work,” Becker said. “We needed to prove that content can improve marketing’s. culture of content doesn’t emerge overnight, but working to build one across these. Content Methodology: A Best Practices Report A content methodology works in much the same way as a flywheel. Content. In the.
Understanding the Online ROI of Offline and Online Advertising
NOVEMBER 11, 2013
Being able to effectively measure your campaigns will help you understand, not only the return on investment, but also what works and what doesn’t, as well as how you can improve your efforts. Roi (Photo credit: olivier.capel) There is a great article over at The Moz Blog on How to Track the Online ROI of Offline Advertising. News & Notes
How and Why to Get Started with Video Advertising
SEPTEMBER 4, 2014
They determined where the line marking your limit of advertising tolerance was, then began backing off, toning down the advertising frenzy and working hard to return search engine results that would match the intent of your query and not drive you away (to Bing or Yahoo). Get to work. Print ads, online display and text ads, video ads. My how advertising has progressed. Watch to learn.
A Story of Team Work, Community Support & Fun #ignitedetroit
APRIL 18, 2011
Group Working as a Team Like any event, this one took a lot of team work to get it off the ground with a lot of discussions via email and in person. Sometimes when you work in a group, certain people will take over and others will sit back. Our group worked together with everyone contributing what they could to make sure everything got done. Thank you!
5 Ways to Increase Your Website Credibility in the Age of Content Marketing
NOVEMBER 4, 2013
Heavy-handed and ‘salesy’ strategies that may have worked a few years ago in order to get email opt-ins or conversions just aren’t going to cut it anymore. (Photo credit: LSE Library) As content marketing increasingly becomes the standard avenue for building trust and gaining credibility with customers, your website is going to have to keep up with the trend. So how do you do this?
Study: How Much of Your Content Marketing Is Effective?
What’s working—and what’s not—for over. working remotely. to explore what works for their particular audiences. necessarily work with content. Copyright © 2015 Contently. All rights reserved. contently.com By Jordan Teicher Study: How Much of Your Content. Marketing is Effective? 700 content marketers. CONTENTLY STUDY: HOW MUCH OF YOUR CONTENT MARKETING IS EFFECTIVE?
5 Tips for Better Twitter Advertising
JULY 15, 2014
Interest category targeting works better for larger organizations or broader audiences. 3. (Photo credit: Wikipedia). Advertising on Twitter can be effective for increasing the size of your audience and also for sending traffic to your website. Besides knowing what your goal is, these tips will help you advertise better on Twitter… 1. Goal Impacts Type of Campaign. Deciding on your goal for your Twitter advertising will help you choose the right type of campaign. Targeting Usernames vs Interest Categories. Good Messaging. Adding pictures can also increase clicks on your ads.
Give Your Marketing a Chance
NOVEMBER 14, 2013
Depending on the tactics you’re using, it can take more time (or money) for the tactics to work the way you’ve planned. Here’s some tips on how to make sure you let your marketing work… Set Realistic Goals To know how well your tactics may work, you need to set realistic goals based on your tactics, audience, brand awareness, campaign length and cost.
Measurement Basics for Facebook Pages
JANUARY 19, 2015
For all the work you put into running your Facebook page—updating statuses, responding to comments, updating information, creating events, answering messages, posting pictures, interacting with others’ posts—sometimes you might wonder just what it is you’re doing on your computer when there are so many other aspects of your business to worry about. Hey, we get it. Bingo.
Avoid Sites That Sell Followers
DECEMBER 22, 2014
All the work you put into delivering interesting and engaging content through your social media sites will go ignored if not delivered to the people its designed for. It’s a practice as old as business but when it comes to the social media game, paying to play just doesn’t cut it. Buying followers from “businesses” outside of Facebook, Twitter, et al. And even if they do?
B2B Marketing Trends for 2016
Ambal Balakrishnan, Head of Marketing and Strategy, Click Documents [link] B2B Marketing Trends for 2016 9 Take Content Marketing to the Next Level Get Over Our Fear of Video 75% of executives watch work-related videos at least once a week, and. get granular with marketing tactics and messages, and plan tactics based on what is likely to work in the. B2B Marketing. know which half."
Best of 2010 – 13 Twitter Tips for Increasing Engagement
DECEMBER 22, 2010
What works for you? 2010 in Review! We’re posting the best articles from the year to help you get 2011 off to the right start! original on increasing engagement posted October 18, 2010) A major frustration for people trying out Twitter for the first time is figuring out how to get anyone to respond. They set up their Twitter account, tweet a few times and wonder why no one responds.
Why You Need Social Media, Even if Your Customers Don’t
APRIL 27, 2012
So let’s pretend that your customers aren’t on social media, or that you work for someone who thinks they aren’t and, as such, doesn’t see the point in investing in a social media marketing program. Well, here’s the thing: your customers probably are on social media. Can any B2B company make the case that its target audience isn’t on LinkedIn? Are there B2C companies without potential customers on Facebook? guess it’s possible , but it certainly won’t stay that way for long. And eMarketer predicts there will be 1.43 News & Notes
Facebook Works for B2B Too
MAY 14, 2013
by Dennis Yu The post Facebook Works for B2B Too appeared first on Sazbean. facebook engancha (Photo credit: Wikipedia) As a Business-to-Business (B2B) company, you may feel like you have to uphold a very professional image, so Facebook doesn’t make sense for you. Or that your prospective customers won’t be on Facebook because it’s clearly for kids and grandparents.
19 Reasons to Use Google Analytics for Your Business
MARCH 16, 2011
In order for this feature to work, your site will need to include the search variable in the search results URL. 4. This is a guest post by David Murton, whose company, a small orange, provides personal and business hosting services. Let’s get down to business! 1. Easily Export to Excel Virtually any report you create in Google Analytics can be exported as a CSV file.
Evangelizing a Content Marketing Program
working, and as a result, creating content people. work so you can create better content and con- tinuously build a bigger and better audience. Moye publishers 15 to 20 stories each month through a “virtual news- room,” as most of the team, including Moye, works remotely. doesn’t work in the modern media landscape. All rights reserved. Introduction 4 II. The hotel giant.
Best Business Uses for Instagram
OCTOBER 6, 2014
Heck, a snap on a smart phone could carry the weight of War and Peace for your business, should everything work out right. Another idea is to create demonstrations of how your product works. Short break for a small craft project… (Photo credit: sazbean). They say that a picture is worth a thousand words. The right photo at the right time might be worth 10,000 words. Thoughtful.