How Your White Papers Can Become "Weapons of Influence" About the author: Michele is the Executive Editor of the Content Marketing Institute where where she works with a fabulous group of contributors who know a lot about content marketing. Oftentimes, when your content doesn't perform well, it's not because it isn't useful, but it's because you aren't marketing the piece well. To help, here are 12 ideas on how you can promote your white paper and eBook (I refer to eBooks below, but these ideas apply to white papers as well). Including on any appropriate resource pages. MORE >>

recently sent a query to an agent for a book I’m working on. Oh sure, I can say that I would be available to go on a book tour but let’s face it, traveling from book store to book store is only going to burn up a lot of gas and reach just a few people in my audience (the ones who are not at work, or driving their kids around – in other words, not the ones I really want to hit.). In my proposal although I mentioned that I would continuing doing presentations and workshops, I also said that I would work Facebook and Twitter to help with promotion. MORE >>

Last week, I had the pleasure of participating on a FOCUS.com panel called The Basics of Marketing on Pinterest. The panel was moderated by Ann Yastremski of Marketing Profs and also featured Amanda Maksymiw of OpenView Labs, Jessica Meher of hubspot, and Olivier Blanchard of BrandBuilder Marketing. With the recent glut of blog posts and articles about this up-start social network (including my own, "The point everyone's missing about Pinterest" ), you're probably wondering if the world really needed another conversation about Pinterest. What do you think about Pinterest? MORE >>

Even if you aren't part of one of these industries, there's a good chance we still have solutions, and the experiences, that will work for your needs. At Savvy B2B Marketing, we thrive on different perspectives and new ideas, which is why we are thrilled to welcome today's guest blogger, Ardath Albee. We enjoy Ardath's blog, Marketing Interactions , for its keen insights into B2B marketing (and so do many others - check out all her top blog awards!) More fantastic guests are planned for the weeks ahead, so stay tuned. Am I interested enough to make the effort to learn more? MORE >>

I'm really more of a B2E kind of girl - believing that people are people and you're never really marketing to an industry or a building, but to individual human beings who - despite working in B2B - are still flesh and blood. Life is not meant to be that hard, and neither is marketing. Every once in a while, a swift kick in the pants is just what the doctor ordered to remind us not to take ourselves quite so goddamn seriously. As Brandan Gill wisely observed, "Not a shred of evidence exists in favor of the idea that life is serious." Some are old, some are new. Catchy. MORE >>