Savvy B2B Marketing

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Could Pinterest Work for B2B?

Savvy B2B Marketing

Last week, I had the pleasure of participating on a FOCUS.com panel called The Basics of Marketing on Pinterest. The panel was moderated by Ann Yastremski of Marketing Profs and also featured Amanda Maksymiw of OpenView Labs, Jessica Meher of hubspot, and Olivier Blanchard of BrandBuilder Marketing. have to answer - "yes" and "yes." What do you think about Pinterest?

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25 Ways To Promote Brand Awareness For Your Small Business

Savvy B2B Marketing

Work Social Networks. Showcase Your Work. Create a portfolio of projects or a public record of testimonials to show off the good work you’ve done. You’re never too small to start building your brand, defining for the public who your company is and what sets you apart. Be Authentic. Be Unique. Be Consistent. Choose a Memorable Name. Invest in a Quality Logo Design.

10 Must-Dos for Successful B2B Lead Generation

Savvy B2B Marketing

After all the hard work spent planning and implementing your campaign, it’s often all too easy to lose contact with those prospects you’ve worked so hard to attract. We are pleased to present this guest post by Clare Moorhouse, Search Manager for Torpedo Group in the UK, named one of the top B2B marcomms agencies in 2012. Read on for ways you can set yourself up for lead-gen success. Lead generation is the lifeblood of any business. Yet many companies struggle to capture, manage and convert meaningful leads for their business. Has your campaign been thoroughly planned?

10 Requirements to Deploy Successful Online Content Marketing

Savvy B2B Marketing

Analytics – Tracking data overtime will provide lots of feedback as to what works well on the blog and what doesn’t. It’s a lot of hard work, but can be very rewarding for your writers, business and brand. Content marketing is a really hot topic these days and is considered the foundation of any good inbound marketing strategy. Content marketing isn’t easy.

B2B Marketing Trends for 2016

Ambal Balakrishnan, Head of Marketing and Strategy, Click Documents [link] B2B Marketing Trends for 2016 9 Take Content Marketing to the Next Level Get Over Our Fear of Video 75% of executives watch work-related videos at least once a week, and. get granular with marketing tactics and messages, and plan tactics based on what is likely to work in the. B2B Marketing. know which half."

Social Media Strategy for B2B Marketers: Content + Search + Social = Impact

Savvy B2B Marketing

We are pleased to present this guest post by John Walker of JPL Integrated Communications , an agency that works with B2B brands including Medtronic, Modjeski and Masters, and New Holland. About the author: John Walker is digital marketing manager at JPL Integrated Communications where he works with B2B and B2C clients to help them prioritize investments and slash through the buzz to find the right tools for their goals Read on for John's formula for success with social media. “So, how do we get started with social media?” Content should help, not sell.

Thought Leadership: The Most Misused Term in B2B Marketing?

Savvy B2B Marketing

In my work developing content for technology companies, the topic of “thought leadership” comes up often. Outside of industry jargon, no phrase is thrown around as lightly as "thought leadership" in the technology sector. The discussion usually goes like this: “We want to develop a thought-leadership white paper.” Want to discuss this topic with others?

4 Mistakes You Are Making With Your Case Studies

Savvy B2B Marketing

recently worked with a client who had a very specific four page template that was their case study standard. Case studies are very valuable elements of the B2B content marketing mix. They can be stand alone pieces to leave behind with a prospect, inserted into an RFP or sales proposal or included in a newsletter. Well executed they can solidify and clarify your benefits in the mind of your prospect. Unfortunately there are some common mistakes that marketers are making with their case studies. Make sure you aren’t one of them! Making the before unbelievable. The Fix. The Fix.

Getting found on LinkedIn: how keywords can improve your visibility

Savvy B2B Marketing

You may be tempted to put in “CEO,” “Vice President,” “Owner,” “Looking for work,” or some other generic titles, but how many people will search for you using those keywords? ’ If you specialize or only work locally, make it apparent. As with the headline, your work experience should include your keyword(s) whenever possible.

B2B Marketing Trends for 2016

Ambal Balakrishnan, Head of Marketing and Strategy, Click Documents [link] B2B Marketing Trends for 2016 9 Take Content Marketing to the Next Level Get Over Our Fear of Video 75% of executives watch work-related videos at least once a week, and. get granular with marketing tactics and messages, and plan tactics based on what is likely to work in the. B2B Marketing. know which half."

Beyond Buyer Personas: Connecting with Today's B2B Buyers

Savvy B2B Marketing

We began to see this become a reality, especially in the last three years, working with forward-thinking companies. We worked with HP, a company that finds itself in many complex situations because it’s heavily reliant on partners, systems integrators, and other third parties. The static snapshot of a single buyer is a key problem with buyer personas today.

Be human. Your customers will thank you.

Savvy B2B Marketing

You’re setting yourself up to do a lot of extra work around convincing prospects of your brand’s value. Technology, analytics, ranking, ROI, KPI, metrics, SEO, statistics, widgets, automation, media … each of these has a role to play in marketing a brand, but sometimes we put too much weight on them. Your brand needs to be human, too. ” of a brand. Respond promptly.

After The Trade Show: How To Stop Your Leads from Disappearing

Savvy B2B Marketing

At the Trade Show: OK, so in the title I said after the trade show, but we do need to do some (read: most of) of our set up work before and during the trade show as well ( check out this earlier blog post for some great tips on standing out at the trade show ). Before you go to the trade show, work out a lead scoring system so that you can ensure leads are properly prioritized.

Three Ways Personas Improved My Marketing

Savvy B2B Marketing

How did budget pressures, skepticism over its value, or sheer overload from other work affect its adoption? suspect that’s because it’s easier to care more about the reaction of a real person than a vague group, and makes us work harder for their approval. In this week's guest post, Bob Scheier illustrates the value of buyer personas. Read on for inspiration!

Savvy Week in Review: April 27

Savvy B2B Marketing

This post includes several experienced-based tips on how to make your email work harder. TGIF, people! Another week, another tasty selection of fabulous posts from around the blogosphere. Welcome to our smorgasbord of the best B2B blogging tidbits this week. Happy reading & see you next week! How to Get People to Click a Link in a Newsletter by @jonbuscall. Key words. by @TheSalesLion.

B2B Marketing Trends for 2016

Ambal Balakrishnan, Head of Marketing and Strategy, Click Documents [link] B2B Marketing Trends for 2016 9 Take Content Marketing to the Next Level Get Over Our Fear of Video 75% of executives watch work-related videos at least once a week, and. get granular with marketing tactics and messages, and plan tactics based on what is likely to work in the. B2B Marketing. know which half."

Weekly Wrap-up: March 23rd

Savvy B2B Marketing

Reasons Your Content Marketing Strategy Isn’t Working by @sarahbethgo via @markwschaefer. Here in the northeast part of the US, we've been enjoying summer-like weather. There's something about getting out and active in the sunshine that re-energizes the body, mind, and soul. We get the same charge from certain blog posts we stumble across. Enjoy! Silos: Good for farming.

49 Social Marketing Terms Explained for Newbies & Social Media Challenged

Savvy B2B Marketing

Humbled me to see the type of women who were taking 5 hours out of their busy work and family schedules to find out more about how to improve their business with social marketing. As I worked my way through the course development I also found I had created a homework assignment for myself. All the women in the community are mothers and most are in their 30's - 50's.

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Six Mistakes to Avoid In Selecting a Marketing Automation System

Savvy B2B Marketing

So you’re actually doing the same work, only a little bit sooner. And even happy references can provide concrete information about what worked well and not-so-well, how long it took to implement and what preparations were required, what kinds of surprises they had, and what they’d do differently. Read on for insights into the right way to choose a marketing automation system.

How to Fascinate -- and Better Connect With -- Your Audience

Savvy B2B Marketing

Passion: While stats and facts have their place in a white paper, elicit an emotional response by working in a story about a real person, perhaps when you highlight how other companies have successfully attained their goals or surmounted obstacles. Now I'm going to share new triggers that marketers can use to their advantage. So how can you apply these triggers to your content?

5 Keys for Better Collaboration Between Sales and Marketing

Savvy B2B Marketing

One of the keys is to work more closely with the sales team to ensure marketing strategies and sales goals are aligned. It’s a never-ending process that requires continual effort by both sides to stay on the same page and working toward the same goal. What is your experience getting sales and marketing working in tandem? We''re pleased to present this guest post by Sam Narisi of Frost & Sullivan. Read on for concrete tips to help unite sales and marketing. What can marketers do to meet those new demands? Aligning those schedules will help get everyone on the same page.

Sales Enablement 101: Treat Salespeople Like Customers

Savvy B2B Marketing

Have you worked directly with sales to understand what your sellers need and want? We're pleased to present this guest post by Jody Canavan, president of Launch International. If you're tasked with enabling your sales force, read on for ideas you can glean from successful demand-generation initiatives. For more than two decades, I've made my livelihood supporting salespeople.

B2B Marketers: Are You Delivering a B2C-Worthy Buying Experience?

Savvy B2B Marketing

The key is for all relevant stakeholders within an organization to collaborate and make sure they’re working in tandem to offer buyers a unified experience. We all know that self-educated buyers are holding sales reps at arm’s length until they’re quite far along the path to purchase. The fact that buyers are now in control causes no end of frustration in B2B organizations.

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Savvy Week in Review: May 25

Savvy B2B Marketing

Quick Tip: Show the Results of Working With You by @diannahuff. Like you, we're kicking into high gear getting ready for the upcoming holiday weekend (yay!). We hope you'll enjoy the the posts we found most inspiring and thought provoking this week. And have a great Memorial Day weekend! When Customers Say Yes by @ConversationAge. Forget those guys on TV. Loved this metaphor.

Four Things That Cause Marketing & Sales Misalignment and How to Fix Them

Savvy B2B Marketing

To alleviate this, implement a defined lead management process that focuses on: Data (Includes customer and prospect data) Lead Planning Lead Routing Lead Qualification Lead Nurturing Metrics (A good place to start is working with sales to establish a common set of KPIs that can be measured. We're thrilled to present this guest post by Carlos Hidalgo of The Annuitas Group. But it isn’t.

Integrated Marketing and a Chat with Gini Dietrich

Savvy B2B Marketing

Her work with clients -- both B2B and B2C -- involves designing content strategies, monitoring online conversations, creating marketing campaigns and building a community of fans and users. Now it's time to break down organizational silos and create a team of people that work together, instead of in a hierarchical organization. It can't and won't work. Social media.

Savvy Week in Review April 6th

Savvy B2B Marketing

Solid tips on how to make your content work harder. Friday, again? And - APRIL? Really? When did that happen? And, how did we escape April Fool's Day intact?). Well, the Easter Bunny may be hopping down the bunny trail, but all our marketing buddies have been busily hopping down the blogging trail - dishing up lots of fabulous posts to inspire and educate. the right way. Are you?

3 Quick Ideas to Improve B2B Blogging Productivity

Savvy B2B Marketing

At the Content Marketing Institute, one of the things we work on is a daily blog. About the author: Michele is the Content Development Director of the Content Marketing Institute where where she works with a fabulous group of contributors who know a lot about content marketing. Like many people, I’m motivated to get organized and be more productive in 2013.

4 Lost Copy Opportunities that Handicap Your Brand

Savvy B2B Marketing

Often when I’m working with clients on a larger project – a website redesign, for instance, or a branding makeover – the tendency is to focus on the Big Things and overlook the smaller copy details. The devil is in the details. One rotten apple ruins the crop. chain is only as strong as its weakest link. Customize the page language to apologize and even redirect them.

Establishing A Formal Approach to Thought Leadership: Interview with Chris Koch

Savvy B2B Marketing

Consider Cognizant’s new campaign, which revolves around the concept: The Future of Work. What types of incentives work to get subject matter experts involved in contributing to idea and content development ? The old carrot-and-stick approach works. Share your experiences: What approaches to establishing thought leadership have worked for you? Why is this ?

Want to be Essential and Memorable? Teach Your Prospects!

Savvy B2B Marketing

Sometimes because he/she previously worked for a vendor or has developed street cred in the organizations as the go to resource. I have always been someone who leaped before I looked. Impulsive, I believe is the word my teachers wrote on my report cards. Then in 6 th grade I had a wise but gruff old science teacher who made me slow down and watch experiments. The Subject Matter Expert.

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Savvy Week in Review - June 17

Savvy B2B Marketing

Great crowd sourced list of tips on how to make video work for you. School may be out for summer for the kids, but there is no lack of idea sharing from the B2B marketing community! Here are some of our favorite posts from the week. And if you're a Dad in the US, enjoy your Father's Day weekend! The Problem with Content Marketing [infographic] by @juntajoe. by @TheSalesLion.

Savvy Week in Review - June 8th

Savvy B2B Marketing

Seems to have worked for the NYTImes and the Atlantic. Epic post about email marketing - what works, what doesn't, and what you might be doing wrong Really? Welcome to the month of endings and beginnings. All over the place, kids are graduating from one stage of life and entering the next one. School days are coming to a close and summer is revving its engines.

The 7 Cs of Twitter Success

Savvy B2B Marketing

How have you made Twitter work for you? Not sure how to get started with Twitter, what to focus on, how to find the time to keep up with tweeting, or how to effectively tap into this social media tool? Follow these seven principles to get started on the right path. 1. Addressing this important step will start you down the right track. It’s no good to just show up once in a while.

Keeping Content Fresh: 7 Ideas for Group-Managed Blogs

Savvy B2B Marketing

In addition to working on Savvy B2B, I also manage the blog at the Content Marketing Institute (CMI). Everyone likes to see what works, and it sparks more ideas. Crowdsourced posts work well for a number of reasons: It’s easy for writers to provide shorter answers to specific questions than to write entire posts. ” Ah, yes, that is a huge challenge! Get feedback.

Hog-tieing Social Media

Savvy B2B Marketing

lost almost two days of work on the death of a man whom I admired greatly but whom I didn't personally know. In his post, which has now become a book, he outlines a formula for managing Social Media during the work day. What worked? It's how we grow our base, get fans of our work. Something has got to change. start everyday with the best of intentions. Guilty.

Does your brand stand up?

Savvy B2B Marketing

There is no substitute for doing the work around knowing – really knowing – your business, your motivations, your audience, your market, and your messaging; but … once you’ve laid that foundation you need to remember that "creating" your brand is just the beginning. You are not in control of your brand. You never were and you never will be.

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Savvy Survey - Who are all these experts?

Savvy B2B Marketing

If we think of a typical work day as 8 hours a day for 20 days a month it would take 5 1/5 years to achieve expert status. Malcolm Gladwell wrote in his best selling book Outliers that to become an expert in a given field one must focus on practicing that field deliberately for 10,000 hours. The "expert" designation seems to follow the hot technology.

Savvy Week in Review: June 15

Savvy B2B Marketing

Check out this design strategy and see if it will work for you. Here are Jay Baer's picks for the metrics that will help you figure out what's working and what's not. How can it be that mid-June is already here?! Before it all slips away, make sure you take the time to digest some good reads from around the blogosphere. Enjoy! Clean, clear, and made to convert. Great move!

Savvy Speaks: What's Your Strategy?

Savvy B2B Marketing

We Savvy Sisters believe in planning your work and working your plan. We would never dream of starting a project without a content strategy. What's a content strategy? How do you even start one? Read on. Jamie. 5 W's and an H. content strategy helps you get a big picture view of: Who you're writing for. What questions they need answered. Why they should care. Stephanie.