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A creative director’s take on marketing strategy and tactics

Sales Lead Insights

But we can take their input to create a brief – which I think is vital – just so that we’re all working from a common set of parameters and expectations. And it worked great. For researchers, evaluators, and influencers – the people who want to know how it works, whether it will integrate with or replace other components, and so on – the features are probably more important.

Writing effective email copy from an expert in B2B marketing, lead generation and lead nurturing

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Consider putting our email copywriters to work. This is the latest in our ongoing series of tips from some of the experts who provide our sales lead management consulting and training services and our marketing automation and lead-generation agency services. Meet Meryl Evans , one of our email copywriting experts. Remember that even in B2B, people make the buying decisions.

B2B telemarketing: An interview with Michael Brown

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Getting all the pieces working together creates real synergies and greatly improved results. Speaking of “working together”… strongly encourage coordination between Sales and Marketing. Ask before telling and learn before selling. Michael Brown is our “Business to Business By Phone Expert”. So I sat down with Michael and asked him what’s new in telemarketing. Okay, Michael. Well put.

B2B Marketing Automation: Crawl, Walk, Run, Win

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Putting marketing automation to work doesn’t have to be an overwhelming effort. call it the Crawl, Walk, Run, Win Approach to Putting Marketing Automation to Work. Test your offers to see which work best. Working with your sales team, develop a lead scoring system to rank prospects according to the level of their buying interest or readiness to buy. The good news?

Content Marketing Playbook: Strategy and Roadmap

back the curtain on the groundbreaking work hap- pening inside a company Thomas Edison founded 130. relaunch while working for Group SJR, a content mar- keting agency. Everywhere I had been working felt like. death—’This magazine is going to close,’ ‘We’re working. that’s proven to work—one we’ve refined after helping. We are still working on freaking really hard.

Email tips from one of our B2B lead generation and marketing automation experts

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Test your timing, subject lines, content and layouts to find what works best for your audience. Consider putting AcquireB2B’s email experts to work. This is the first in an ongoing series of tips from experts in B2B marketing , B2B lead generation and B2B marketing automation. Altaf Shaikh. First up is Altaf Shaikh , our email expert. Email Marketing is Not Standalone.

Near Boston or New York City? Get up to speed on BtoB marketing automation on your way to work

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To quickly get up to speed on BtoB marketing automation and the benefits it may bring your company—and to learn about some fast, easy and affordable ways to put it to work—please join us for this Executive Breakfast Briefing: What BtoB marketing Automation is all about, and why you should care. January 26, 2010 - Boston/Waltham. 8:00 am to 10:00 am. Westin Waltham Boston. Can’t make it?

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Is social media effective for B2B lead generation?

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have been working hard, for at least a couple of years now, trying to use social media to measurably move the needle in regard to generating B2B sales leads and driving B2B sales. I’m sad to say I’m not seeing anything beyond anecdotal results, either from my own extensive social marketing efforts, or from those of my clients. I’m probably biased, but I believe the primary objective of business-to-business marketing is driving sales of the company’s products and services. What’s all this have to do with social media? about a survey they recently conducted.

Graphic design tips from one of our experts

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Consider putting AcquireB2B’s experts to work. This is another in an ongoing series of tips from experts in. B2B marketing , B2B lead generation & B2B marketing automation. Meet Kim Getker, one of AcquireB2B’s graphic design experts. Here are Kim’s Top Three Design Tips: Looking good is only half the battle. Less is more. Don’t crowd copy and design in. Honor your brand. Learn more here.

Staffing and Launching Your Content Marketing Program

success was attributed to work we did months ago. work needed,” he wrote in a blog post. Playbook series—the point where the difficult work. experiences as publishers and the work we’ve done. you excited to come to work every day, pushing you to. We are still working. telling you that certain things work—we want to tell you. actual work.”

How to maximize your online lead-generation conversion rate – a complimentary webinar

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Understand why following "conventional online wisdom" often isn't wise, and how to determine what really works best. Interested in getting some expert advice about how to optimize the lead-generation conversion rates of your web pages? If so, be sure to attend this complimentary, how-to webinar for B2B marketers: HOW TO MAXIMIZE YOUR ONLINE LEAD-GEN CONVERSION RATE. complimentary, 50-minute Webinar. This Thursday - February 17, 2011. 11:00am PST - 2:00pm EST. Register here. Your host will be me, M. H. We invite you to be our guest at this information-packed webinar. Bonus!

Learn the secrets to generating more B2B leads and sales for less

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And only do what works. You can attend this complimentary, two-hour breakfast briefing to get up to speed on marketing automation and be out the door at 10:00 am and on your way back to work. The agenda: 8:00 am: Registration and Breakfast. 8:30 am: What B2B marketing automation is all about, and why you should care. 9:00 am: How to get started putting marketing automation to work.

B2B Email Marketing: Interview with Stephanie Miller

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Stephanie describes herself as a customer advocate who, through her work with email performance company Return Path , helps marketers reach the inbox and connect with prospects and customers via email and social marketing. If that sounds like a lot of work, remember that you create this series of messages once and then use it over and over again. This is one of a series of occasional interviews with top practitioners on topics of interest to B2B lead generation, marketing and new business development professionals. This is true for even the best of marketers. Yikes! Yes and yes.

Looking for a roadmap to more revenue? Read this book!

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In her new book, Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy , Kristin lays out her methodology and processes garnered from years in the field working with corporate clients, and their customers and prospects. The book gives you a step-by-step guide to making more money by selling people what they need… instead of what you want to sell. Their selling system is broken.

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B2B Ads From the Past

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I always find it interesting to take a look at the work done by our predecessors in B2B marketing. Simply click on one of the categories in the Vintage Ad Browser, or type something into the search window and you will get to see some of the advertising work done by those B2B marketers that came before us in what then was called “industrial advertising.&#. In post in Jackie West’s UK Industrial Marketing Blog , she mentions Richard Stone’s Insights into PR and Online Marketing blog post where he links to The Vintage Ad Browser.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

49 percent work across B2B and B2C businesses. their work as average, not very effective, or not. at least 25 full-time employees working on content. However, putting in the work to team up with talented creative. almighty question: Does this strategy actually work? blend of data to get the full picture of what’s working. Copyright © 2015 Contently. little.

B2B Lead Generation Checklist: 22 Success Tips

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The fun part is I get to work with some of the best people at the best companies in the business. The rewarding part is I get to see first-hand what works best (and what doesn’t) when it comes to generating, nurturing and identifying the qualified, sales-ready leads that salespeople, reps, resellers and distributors need. Speaking of what works best, here are 22 tips for getting better results from your B2B lead generation programs: ? What do I like best about being a B2B lead generation consultant? Aim where your prospects are. ? Focus on generating response. ?

2012?s Most Influential People in Sales Lead Management: Winners announced

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Obermayer, CEO and executive director of the Sales Lead Management Association said, "These are people who have given their time and expertise in the field of lead management and are now recognized by their peers for outstanding work. The Sales Lead Management Association just announced the results of the voting for the Most Influential People in Sales Lead Management in 2012. James W. They are champions of wealth generation and we thank them for their unselfish efforts.". 2,117 members cast votes in the SLMA's first members only election, (previous elections were open to the public).

Get up to speed on B2B marketing automation in an hour for free

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To quickly get up to speed on marketing automation and the benefits it may bring your company—and to learn about some fast, easy and affordable ways to put it to work—please join us for this one-hour webinar: What B2B marketing Automation is all about, and why you should care. December 15, 2010 - 2 :00 p.m. EDT (GMT-4). Reserve your seat: Register here. Can’t make it?

Sales and Marketing Integration: An Interview with Elizabeth Vanneste, CMO of Miller Heiman

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In addition to understanding customers, marketing needs to understand how salespeople think and how they work. This is one of a series of occasional interviews with top practitioners on topics of interest to B2B lead generation, marketing and new business development professionals. Please clarify what “sales and marketing alignment&# means. Who is our Ideal Customer?

Content Methodology: A Best Practices Report

This virtuous circle is only possible when the company works to build a culture of. work,” Becker said. “We needed to prove that content can improve marketing’s. culture of content doesn’t emerge overnight, but working to build one across these. Content Methodology: A Best Practices Report A content methodology works in much the same way as a flywheel. Content. In the.

Be my guest at B2B Marketing University in Dallas on June 23, 2010

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If you are not sure—or you are looking for additional ideas you can put to work driving more leads and sales with your marketing— B2B Marketing University is where you can get answers and take your game to the next level. If you are a B2B Marketer, or are responsible for lead generation, don't miss this complimentary, half-day, educational event! What: B2B Marketing University.

Responsible for B2B marketing or lead generation? Be my guest at B2B University in Boston on May 18th

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If you are not sure—or you are looking for additional ideas you can put to work driving more leads and sales with your marketing— B2B Marketing University is where you can get answers and take your game to the next level. If you are a B2B Marketer, or are responsible for lead generation, don’t miss this complimentary, half-day, educational event! When: May 18, 2010.

B2B Marketing University: See you in Palo Alto on April 7th…

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If you are not sure—or you are looking for additional ideas you can put to work driving more leads and sales with your marketing—B2B Marketing University is where you can get answers and take your game to the next level. Are you a B2B marketer that is responsible for lead generation? Your attendance is free, compliments of B2B Marketing University’s sponsor, Silverpop.

Advanced B2B Sales Lead Management Strategies: A Webinar for CMOs on What is Really Working Today

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Advanced B2B Sales Lead Management Strategies: A front line report for CMO’s on what’s really working today. Mark your calendar to attend this webinar about advanced sales lead management strategies for B2B CMOs. Direct from the front lines, hear the latest trends, and learn about successful programs, strategies and tactics from three of the top experts in B2B marketing. Cost: Free. Date/Time: Thursday, March 11, 2010 11:00 AM Pacific Standard Time. Click here to learn more. If you are reading this as an RSS feed, use this link to learn more: [link].

Study: How Much of Your Content Marketing Is Effective?

What’s working—and what’s not—for over. working remotely. to explore what works for their particular audiences. necessarily work with content. Copyright © 2015 Contently. All rights reserved. contently.com By Jordan Teicher Study: How Much of Your Content. Marketing is Effective? 700 content marketers. CONTENTLY STUDY: HOW MUCH OF YOUR CONTENT MARKETING IS EFFECTIVE?

Advanced B2B Sales Lead Management Strategies: A Webinar for CMOs on What is Really Working Today

Sales Lead Insights

Advanced B2B Sales Lead Management Strategies: A front line report for CMO’s on what’s really working today. Mark your calendar to attend this webinar about advanced sales lead management strategies for B2B CMOs. Direct from the front lines, hear the latest trends, and learn about successful programs, strategies and tactics from three of the top experts in B2B marketing. Cost: Free. Date/Time: Thursday, March 11, 2010 11:00 AM Pacific Standard Time. Click here to learn more. If you are reading this as an RSS feed, use this link to learn more: [link].

B2B Marketing Summit: Learn what’s really working best in today’s difficult business environment

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Subjects include: The latest research on what working right NOW in B2B marketing. Join me, your B2B marketing peers and other marketing experts at MarketingSherpa’s 6th Annual B2B Marketing Summit 2009. 23-24 in San Francisco. 5-6 in Boston. Join America’s top B2B marketers to learn, apply and share the latest advancements in marketing while honing your traditional B2B marketing skills in parallel. Leveraging white papers, webinars, blogs, Twitter, Facebook and LinkedIn. Proven tactics for lead generation, scoring, nurturing and closed-loop measurement. More details here.

Marketing-for-Leads Guide: Step 9 – Who are your best prospects?

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It identifies the companies you know well, those with business you understand, those that are fun to work with, those you understand best and those with which you have—or could have-a great working relationship. Step 9: Target the best companies and contacts with your lead-generation efforts. Create three lists that rank your current customers using three criteria: Gross revenue.

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Marketing-for-Leads Guide: Step 9 - Who are your best prospects?

Sales Lead Insights

It identifies the companies you know well, those with business you understand, those that are fun to work with, those you understand best and those with which you have—or could have-a great working relationship. Step 9: Target the best companies and contacts with your lead-generation efforts. Create three lists that rank your current customers using three criteria: Gross revenue.

SIC 2

B2B Marketing Trends for 2016

Ambal Balakrishnan, Head of Marketing and Strategy, Click Documents [link] B2B Marketing Trends for 2016 9 Take Content Marketing to the Next Level Get Over Our Fear of Video 75% of executives watch work-related videos at least once a week, and. get granular with marketing tactics and messages, and plan tactics based on what is likely to work in the. B2B Marketing. know which half."

In British Columbia? Consider attending a live, half-day workshop about driving more leads and sales with marketing

Sales Lead Insights

If you are near Kelowna, Victoria or Vancouver, consider attending one of this series of live, half-day workshops: Marketing for Leads and Sales: What’s Working Best for Technology companies Today. 8:30 am to 12:30 pm. Which lead generation tactics are working best today, and which should you avoid. By attending, you will: Learn proven business development strategies, marketing tactics, tips and resources that you can put to work immediately. February 22 - Kelowna, BC. February 23 - Victoria, BC. February 24 - Vancouver, BC. All I can say is it was AWESOME!!!

B2B marketers: Please don’t believe everything you read.

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It didn't work then and it doesn't work now. One of my favorite marketing magazines, BtoB , featured an article in its November 8, 2010 edition which posed some questions to Brian Halligan, CEO of marketing software company HubSpot. One of the questions was "How can b2b marketers improve their lead-nurturing efforts?" Brian's answer was, "B2b companies are way too obsessed with the middle of their funnels—[i.e.,] what do I do once I get a lead?—and —and not nearly interested enough in how the heck do I get more leads in the first place.

What B2B marketing automation is all about, and why you should care: An Executive Breakfast Briefing near Boston on June 29, 2010

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And only do what works. You can attend this complimentary, 90-minute breakfast briefing to get up to speed on marketing automation and be out the door at 10:00 am and on your way back to work. Interested in learning more about B2B marketing automation and how it may benefit your company? What B2B marketing automation is all about, and why you should care. Presented by AcquireB2B, a division of Mac McIntosh, Inc. Date: June 29th. Time: 8:30 am to 10:00 am. Location: Waltham, MA. Information and Registration. Can't attend this Boston-area event on the June 29th? increase their ROI.

Managing B2B Leads for Sales Success – 30 minute webinar on June 10 at 11:00 am PST

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In this special live, 30-minute webinar, we will address questions that are top of mind: How has technology, e.g. marketing automation, changed the way marketing and sales work together? Drive revenue for your organization by fully leveraging your B2B marketing and sales teams. Join us for my conversation with Gord Hotchkiss (author of The BuyerSphere Project ) on the current realities of B2B demand generation. B2B Leads for Sales Success. June 10, 2010 | Time: 11am PST | Length: 30 min. Register here. What role does search marketing play in qualifying leads? What will lead gen.

Evangelizing a Content Marketing Program

working, and as a result, creating content people. work so you can create better content and con- tinuously build a bigger and better audience. Moye publishers 15 to 20 stories each month through a “virtual news- room,” as most of the team, including Moye, works remotely. doesn’t work in the modern media landscape. All rights reserved. Introduction 4 II. The hotel giant.

B2B Marketing University: 3/3 in DC and 4/7 in Palo Alto

Sales Lead Insights

If you are not sure—or you are looking for additional ideas you can put to work driving more leads and sales with your marketing—B2B Marketing University is where you can get answers and take your game to the next level. Attendees will learn more about what is working best today from top B2B marketing experts including: Carlos and Jay Hidalgo with The Annuitas Group, Adam Needles with Silverpop, (yours truly) Mac McIntosh, and the end-of-day roundtable of additional B2B marketing experts. No product pitches. Just learning. Register today for March 3 in DC.

B2B Marketing University 2010 Kicks Off March 3rd in Washington DC

Sales Lead Insights

If you are not sure—or you are looking for additional ideas you can put to work driving more leads and sales with your marketing— B2B Marketing University is where you can get answers and take your game to the next level. Attendees will learn more about what is working best today from top B2B marketing experts including: Carlos and Jay Hidalgo with The Annuitas Group, Adam Needles with Silverpop, (yours truly) Mac McIntosh, and the end-of-day roundtable of additional B2B marketing experts. Join us and take your marketing and lead generation to the next level.

B-to-B Lead generation: What Enterprise-size Companies Should be Doing Differently in 2010

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Lead Gen in 2010: Learn What is Working Best Right Now. This one-hour webinar will cover: The latest trends in B-to-B lead generation, and how you can leverage them; Which lead gen strategies and tactics are working best, and which no longer work for enterprise companies like yours; The pros and cons of various marketing media for generating, nurturing, and qualifying leads. If you are responsible for business-to-business lead generation at a large company, don’t miss this webcast! January 27, 2010 at 11:00 am PST (2:00 pm EST). Why not register right now?

Planning B2B Lead Generation for 2010? Attend this Webcast on January 27th

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If your answer is yes, I recommend that you sign up for this live, one-hour webcast on January 27, 2010 at 2:00 pm EST. Lead Gen in 2010: Learn What is Working Best Right Now is an information-packed, one-hour webcast which will highlight: The latest trends in B2B lead generation, and how you can leverage them; Which lead generation strategies and tactics are working best, and which no longer work for enterprise companies like yours; The pros and cons of various marketing media, and which will help you get better lead generation results.

B2B Marketing Trends for 2016

Ambal Balakrishnan, Head of Marketing and Strategy, Click Documents [link] B2B Marketing Trends for 2016 9 Take Content Marketing to the Next Level Get Over Our Fear of Video 75% of executives watch work-related videos at least once a week, and. get granular with marketing tactics and messages, and plan tactics based on what is likely to work in the. B2B Marketing. know which half."