The fun part is I get to work with some of the best people at the best companies in the business. The rewarding part is I get to see first-hand what works best (and what doesn’t) when it comes to generating, nurturing and identifying the qualified, sales-ready leads that salespeople, reps, resellers and distributors need. Speaking of what works best, here are 22 tips for getting better results from your B2B lead generation programs: ? What do I like best about being a B2B lead generation consultant? Aim where your prospects are. ? Focus on generating response. ? MORE >>

Miller McMillan is a copywriter who worked on high-profile accounts at ad agencies in Atlanta and Boston before establishing his copywriting boutique in Los Angeles. Miller has worked with such clients as CNN, Hughes, Nestlé, Avery and Microsoft. When taking such an approach, it is important to look at relevant work, talk by phone and request references. From a marketer’s standpoint, is it better to work with a copywriter by the hour or by the project? think per project works better in most cases. Am I right? Absolutely. Benefits are everything. MORE >>

Stephanie describes herself as a customer advocate who, through her work with email performance company Return Path , helps marketers reach the inbox and connect with prospects and customers via email and social marketing. If that sounds like a lot of work, remember that you create this series of messages once and then use it over and over again. This is one of a series of occasional interviews with top practitioners on topics of interest to B2B lead generation, marketing and new business development professionals. This is true for even the best of marketers. Yikes! Yes and yes. MORE >>

This post is based on a transcript of an interview I did with Karl Hourigan , Digital Marketing Strategist for Mediative , immediately following one of the half-day workshops I presented in three cities across British Columbia for the BCTIA entitled, Marketing for Leads and Sales: What's working for technology companies today. Make an effort to look at all your marketing activities and see what’s working and what isn’t. Karl asked the questions. The answers are mine. What universal struggles do you see in the marketplace. Companies have limited resources, so they can’t do it all. MORE >>

I always find it interesting to take a look at the work done by our predecessors in B2B marketing. Simply click on one of the categories in the Vintage Ad Browser, or type something into the search window and you will get to see some of the advertising work done by those B2B marketers that came before us in what then was called “industrial advertising.&#. In post in Jackie West’s UK Industrial Marketing Blog , she mentions Richard Stone’s Insights into PR and Online Marketing blog post where he links to The Vintage Ad Browser. don’t know your company. MORE >>