PWB Marketing Blog

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Does Your Content Have Superpowers?

PWB Marketing Blog

Or put this to work? A few years ago, while serving on a social media panel during a presentation to a local entrepreneurial group, I casually remarked that, “Content is everything; social media is just plumbing.” In the years since then, I’ve seen this proven over and over both with clients and with brands I follow. In order to succeed, your content marketing needs superpowers. Brand Power.

Content Calendar for Content Marketing

PWB Marketing Blog

I have been working with one of our clients for a few years on their search and social media campaigns. As we have recently made some significant changes to their website and overall marketing platform, I started to consider some new metrics to include in their monthly analytic dashboard. Metrics for content marketing, are key to understanding campaign performance!

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List Management: Tips to Best Manage your Campaigns

PWB Marketing Blog

It will be difficult to know what works, if results are not analyzed. Knowing your customer, especially when sending e-blasts is important to keep your customer from simply clicking “delete” when receiving your message or perhaps opting out altogether. Avoid becoming SPAM at all costs. The best lists will allow clients to choose what they want to see in messaging.

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What Are Your First Impressions Of Google+ As A B2B Marketer?

PWB Marketing Blog

Plus, Google+ offers video conferencing called “Hubs&# that can be used for client conference calls and staff meetings when an employee is working remotely. It’s been barely one month since Google launched a social network, and already 20 million people have joined Google+. Google+ is outpacing Facebook and Twitter by leaps and bounds. Will all the hype live up to expectation?

B2B Marketing Trends for 2016

Ambal Balakrishnan, Head of Marketing and Strategy, Click Documents [link] B2B Marketing Trends for 2016 9 Take Content Marketing to the Next Level Get Over Our Fear of Video 75% of executives watch work-related videos at least once a week, and. get granular with marketing tactics and messages, and plan tactics based on what is likely to work in the. B2B Marketing. know which half."

Seven Habits of Highly Effective B2B Websites

PWB Marketing Blog

Start with a clear scope of work, define strategic goals, and then compare what you have with the list below. Are you thinking about building new B2B website or maybe making a small tune-up? Don’t make a mess out of it. Redesigning a B2B website can seem like a daunting task. Take a deep breath and relax. We’ve built B2B websites since 1998. Go beyond a simple “Contact Us”.

LinkedIn Photos Speak Volumes, What Are Your Employees Saying?

PWB Marketing Blog

That could certainly affect their professional appearance, but may also become a challenge for the company they work for. LinkedIn profile photos: How do they reflect on your company? Social media is all about being social, right? However, as in many instances in life, there is a time and place for everything. Which became evidently clear today as I was browsing LinkedIn. There sure is!

LinkedIn Photos Speak Volumes, What Are Your Employees Saying?

PWB Marketing Blog

That could certainly affect their professional appearance, but may also become a challenge for the company they work for. LinkedIn profile photos: How do they reflect on your company? Social media is all about being social, right? However, as in many instances in life, there is a time and place for everything. Which became evidently clear today as I was browsing LinkedIn. There sure is!

Trending and Analytics: Watch for Patterns

PWB Marketing Blog

As I was working on the first one though, I was amazed to see a sharp drop in website traffic the week of April 13 and again on April 20. This past week I have been busy prepping monthly analytic reports for clients. It didn’t dawn on me until much later that of course April 20 was Easter and many schools were out on spring break around that time. This continued for several months.

B2B Marketing Trends for 2016

Ambal Balakrishnan, Head of Marketing and Strategy, Click Documents [link] B2B Marketing Trends for 2016 9 Take Content Marketing to the Next Level Get Over Our Fear of Video 75% of executives watch work-related videos at least once a week, and. get granular with marketing tactics and messages, and plan tactics based on what is likely to work in the. B2B Marketing. know which half."

Five FREE B2B Social Media White Papers

PWB Marketing Blog

Clever ways to take what’s working with your social media program and apply it to your banner program. . 4. This has been a pivotal year in the world of B2B social media. More B2B companies are blogging, tweeting, creating online videos, and producing social content than ever before. In fact, 80% of B2B marketers are producing content for the social web according to B-to-B Magazine.

Facebook Ads: Do They Work?

PWB Marketing Blog

There are many ways to market your business website. You can do so through paid search, print ads or outdoor advertising, just to name a few. Broadcasting you business name, products, services or brand has never been easier. ” At first I too was stumped. The Facebook Page for my personal blog is certainly popular enough, but what would I really offer? What did I get you ask? A lot! The

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Optimize Your AdWords Campaigns

PWB Marketing Blog

I have been working with a client to optimize their AdWords campaigns. Ideally landing page content would include the best quality, relevant keywords to help improve AdScores. Doing this increases the opportunity that the ad will be seen while decreasing the cost/click – In other words, optimization of on-page content should lower ad costs, allowing for a bigger bang for the buck. This sounds simple enough and it is, so long as communication flows between the individual creating content and the Ad Manager. You are shocked to hear that doesn’t always happen, right? Be direct.

Six FREE Tools To Measure Social Media for Business

PWB Marketing Blog

When you measure, you can see what is working and what is not working, and you can do more of what’s working. Do you know where you most valuable customers are talking about you? Harvard Business Review says 44% of businesses don’t know. That’s a problem. It’s crucial to measure everything you do on Facebook, Twitter, and elsewhere. It’s like Google Alerts on steroids.

Quick Tip: Change Your “Voice” When Posting on Facebook

PWB Marketing Blog

No I wasn’t supposed to be working, but really as a social media person, it’s a challenge to ignore the phone ringing, text messages or when I see something on Facebook. How many Facebook Pages do you manage? Facebook has now made it a little easier to respond to posts as yourself – Have you noticed the little change? “Voice.” Easy Peasy.

B2B Marketing Trends for 2016

Ambal Balakrishnan, Head of Marketing and Strategy, Click Documents [link] B2B Marketing Trends for 2016 9 Take Content Marketing to the Next Level Get Over Our Fear of Video 75% of executives watch work-related videos at least once a week, and. get granular with marketing tactics and messages, and plan tactics based on what is likely to work in the. B2B Marketing. know which half."

QR Codes: Is Your QR Code Secure?

PWB Marketing Blog

This can be good from a tracking perspective – some generators will capture location, time of scan, and allow you to expire the QR code so the scan no longer works. QR Codes encode data, it doesn’t encrypt data. So, the code will encode bits of data that represent a website URL. Perform your due diligence before selecting your QR code generator. Test Your QR Code. Same URL Different QR Code.

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Keep Your Eye on the Ball

PWB Marketing Blog

All of these (and more) are among the reasons we believe that working with a solid outside partner is practically mandatory. I ran across an interesting example from the outdoor industry this weekend. Solid way to tie social media to your trade show strategy – nice work, Rio Rebranding is ticklish business. There are a myriad of issues and questions to address to achieve success.

What Can a Business Review Do For You?

PWB Marketing Blog

Get leverage from your clients by soliciting for positive business reviews! I’ve been working with several clients on their search and social media strategies. It’s not as challenging as getting client testimonials, however it can help validate their products and services. Not long ago I posted a review to Google Maps. Guess what? Want to know what I did? BBB.org. City Search.

Analytic Data: Dive In for a Look at Your Website Messaging

PWB Marketing Blog

personal website project for my church that I am working on, has really stopped me in my tracks this week. A few months back, I was asked to step in to lead the Communications Team. I was told that meant working with the team (a very talented and passionate group) to make our church website reach a potential new audience. Would you dive in without knowing how deep the water was?

Analytic Data: Dive In for a Look at Your Website Messaging

PWB Marketing Blog

personal website project for my church that I am working on, has really stopped me in my tracks this week. A few months back, I was asked to step in to lead the Communications Team. I was told that meant working with the team (a very talented and passionate group) to make our church website reach a potential new audience. Would you dive in without knowing how deep the water was?

Are You Pinterest-ed in Social Media? [Infographic]

PWB Marketing Blog

I’ll admit it; the last couple of months I have been engrossed in Pinterest somewhat – Shhh don’t tell my family, they think I have been “working”. In reality I suppose I have been, working that is. Knowing how Pinterest works is the first step in understanding its possible application for your business. Have you been invited to join Pinterest? What is Pinterest?

Are You Pinterest-ed in Social Media? [Infographic]

PWB Marketing Blog

I’ll admit it; the last couple of months I have been engrossed in Pinterest somewhat – Shhh don’t tell my family, they think I have been “working”. In reality I suppose I have been, working that is. Knowing how Pinterest works is the first step in understanding its possible application for your business. Have you been invited to join Pinterest? What is Pinterest?

21 Things to Know When Pricing a B2B Website

PWB Marketing Blog

Pricing a website – whether B2B or B2C – really comes down to outlining a clear scope of work for the project. WordPress, for instance, can be a lot easier to work with than ASP.net. Many factors influence the price of a website. At PWB, we like to say the cost of a website is like the cost of a bag of groceries. It depends what you put inside it. What are the design considerations?

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3 Crucial Questions to Ask Before You Advertise with Google

PWB Marketing Blog

If you drop people off at your home page,  which makes them work even harder to find what they’re looking for. They sought you out and visited your website, don’t let them leave without working to take your relationship with them to the next level. Search engine marketing is the biggest category of Internet marketing spending for good reason: it’s effective, it’s measurable, and it has low out-of-pocket costs. But before you jump into a paid search program with Google, ask yourself these three crucial questions. Is search the right channel? Where will you point people?

Great Example of Photos in Social Media [Infographic]

PWB Marketing Blog

It must be working for them. Sharing photos in social media often improves the chances that posts get views. It can also help improve user engagement. Hubspot recently reported that Facebook posts using photos received 53% more Likes.  In fact imagery is one of the major reasons for the Facebook News Feed redesign. Want to see a great example of sharing photos in social media?

Keyword Density: When Is It Enough?

PWB Marketing Blog

No one can tell you exactly the formula that performs well with SERP results, but I can tell you what won’t work. Last week I was chatting with a client about their on-page content, specifically they wanted to know “how many times their intended keywords should appear on their web page?” However it also takes website visitors to bring up web traffic numbers too.

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B2B Marketing Infographic: How Are B2B Marketers Optimizing Their Funnel?

PWB Marketing Blog

Your online marketing and offline marketing should work together to further a business goal. From the top B2B marketing metrics to the most effective demand generation tactics, MarketingSherpa put together a great infographic they shared at the B2B Summit 2011. MarketingSherpa’s B2B infographic was based on data from their 2012 B2B Marketing Benchmark Study to be released later this year.

Social Media Activity Influences Google Rankings

PWB Marketing Blog

This won’t work. Attention Businesses: Study Finds Majority of People Conduct Research Online - Google uses a complex ranking algorithm when determining how to rank websites across the web. Factors such as inbound links, Meta Tags, Title Tags, anchor links, keywords in body copy, page load speed, and hundreds of other signals influence where a website will rank in Google search results. The study found that social media activity is well-correlated with higher Google rankings. And Facebook may be more influential that Twitter. This is not to say stop using Twitter and focus on Facebook.

Channel Your Efforts

PWB Marketing Blog

Over the years, PWB has worked with a lot of clients with independent sales channels. Whether Value Added Resellers (VARs) in software, manufacturer’s representatives in manufacturing, or independent agents representing insurance companies, independent channel situations present unique challenges. Earlier this year, I presented a marketing workshop for independent resellers of one of our clients. The content development process was both fun, and enlightening.One of the most striking reminders was a simple one: They all sell the same stuff. Again, they all sell the same stuff. Sean-.

Why Discipline is Critical for Successful Demand Generation

PWB Marketing Blog

The Discipline to Work Together. Often they don’t ever talk, let alone work cooperatively. Demand Generation requires mutual respect and a disciplined commitment to work together to achieve common goals. The secret to success is often just to stop doing things that don‚Äôt work, or as we say here at PWB, “stop doing stupid stuff!” At a recent PWB staff meeting, we sidetracked, as we often do, into a discussion of what makes for a successful demand generation program. Disciplined Point of View. The Discipline to Test. What you measure, you motivate

Key to Creating B2B Social Content That Engage Audiences

PWB Marketing Blog

But it takes work – namely well-planned content and savvy use of social media marketing. Probably the number one thing that keeps social media managers up at night is thinking about how to create content that engages audiences and gets people to interact. How do you get Facebook fans and Twitter followers excited and look forward to what you have to say? How do you get people to share your content, leave comments on your business blog, and get busy executives to interact with you? The answer is by having a content marketing strategy. Marketers are now publishers.

Facebook Targeting – Improved User Engagement

PWB Marketing Blog

The best way to know if enhanced targeting will work for you though, is to test it – Good luck! Have you noticed the little target icon below your Facebook post box? It’s next to the icon where posts can be scheduled. It’s called Enhanced Page Post Targeting, and it’s available to Facebook business pages. We can help, give us a call at 734-995-5000.

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Catch on Command

PWB Marketing Blog

Learn from what worked in the past. And experiment with new things that you think will work, based on what you’ve seen before. A few years back I was fly fishing on Michigan’s Pere Marquette River. After a little while a couple hiking up the path stopped and the gentleman said to me, “Catch a fish now…”. At the end of your marketing campaign, did you hook more fish than the last time?

5 Tips to Manage Your Social Media Efforts

PWB Marketing Blog

The philosophy “If you build it, they will come” does not work. Another option is to hire a third-party as your social media partner who works with you to create, manage and post thoughtful, meaningful content on behalf of your business. While at the Search Marketing Workshop the other day, I was asked by an attendee “How do you effectively manage your social media outlets?” ” The individual lamented over feeling overwhelmed, not knowing how to make best use of their time and energies. Many businesses out there are challenged by this juggling act! Once a week?

Buying Links: Is It Bad For Your Website?

PWB Marketing Blog

worked with him to have some of these links removed, in the hopes that it would help improve his site. A few months ago I got a call from an individual crying about a sudden drop in his website traffic. researched the analytic information on his website and determined that the traffic drop came almost immediately after one of the Google updates. It did. immediately recognize it as spam.

Facebook: 3 Steps to Update Your Page for the Timeline

PWB Marketing Blog

Make sure your Facebook Page works for your business! While highlighting and pinning will draw attention of fans, they both work in a slightly different way. As of Friday, Mach 30, your business page on Facebook WILL convert to the new Timeline format. There is no getting around it, until Facebook decides to change again. So what does that mean to you as a business? What do you think?

Facebook: 3 Steps to Update Your Page for the Timeline

PWB Marketing Blog

Make sure your Facebook Page works for your business! While highlighting and pinning will draw attention of fans, they both work in a slightly different way. As of Friday, Mach 30, your business page on Facebook WILL convert to the new Timeline format. There is no getting around it, until Facebook decides to change again. So what does that mean to you as a business? What do you think?

Be Your Brand, and Let Your Brand Be You

PWB Marketing Blog

This video also works in some excellent supporting themes. I ran across this video yesterday and it sums up so much of the brand experience of Scott Fly rods. I’m an extremely loyal Scott owner – I currently have 6 Scott sticks in my collection ranging from a delicate 4-weight 8’6” for chasing tiny trout on small streams all the way up to a brutish 7-weight 12’8” two-handed spey rod capable of 100’ casts and the toughest steelhead. As a fisherman, I have tremendous respect for Scott. But as a marketer, I may have even more. Scott is now no longer a commodity – it’s a rod for a lifetime.

2015 Social Media Predictions

PWB Marketing Blog

It’s a no-brainer really, work smarter and not necessarily harder. There is always interesting discussion at the end of one year looking into the next – What are the social media predictions, trends and hot topics to look forward to. This year I thought to analyze several of the expert predictions for what is to come from a recent Business 2 Community post.