PWB Marketing Blog

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Does Your Content Have Superpowers?

PWB Marketing Blog

Or put this to work? A few years ago, while serving on a social media panel during a presentation to a local entrepreneurial group, I casually remarked that, “Content is everything; social media is just plumbing.” In the years since then, I’ve seen this proven over and over both with clients and with brands I follow. In order to succeed, your content marketing needs superpowers. Brand Power.

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Content Calendar for Content Marketing

PWB Marketing Blog

I have been working with one of our clients for a few years on their search and social media campaigns. As we have recently made some significant changes to their website and overall marketing platform, I started to consider some new metrics to include in their monthly analytic dashboard. Metrics for content marketing, are key to understanding campaign performance!

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List Management: Tips to Best Manage your Campaigns

PWB Marketing Blog

It will be difficult to know what works, if results are not analyzed. Knowing your customer, especially when sending e-blasts is important to keep your customer from simply clicking “delete” when receiving your message or perhaps opting out altogether. Avoid becoming SPAM at all costs. The best lists will allow clients to choose what they want to see in messaging.

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What Are Your First Impressions Of Google+ As A B2B Marketer?

PWB Marketing Blog

Plus, Google+ offers video conferencing called “Hubs&# that can be used for client conference calls and staff meetings when an employee is working remotely. It’s been barely one month since Google launched a social network, and already 20 million people have joined Google+. Google+ is outpacing Facebook and Twitter by leaps and bounds. Will all the hype live up to expectation?

Content Marketing Playbook: Strategy and Roadmap

back the curtain on the groundbreaking work hap- pening inside a company Thomas Edison founded 130. relaunch while working for Group SJR, a content mar- keting agency. Everywhere I had been working felt like. death—’This magazine is going to close,’ ‘We’re working. that’s proven to work—one we’ve refined after helping. We are still working on freaking really hard.

LinkedIn Photos Speak Volumes, What Are Your Employees Saying?

PWB Marketing Blog

That could certainly affect their professional appearance, but may also become a challenge for the company they work for. LinkedIn profile photos: How do they reflect on your company? Social media is all about being social, right? However, as in many instances in life, there is a time and place for everything. Which became evidently clear today as I was browsing LinkedIn. There sure is!

Quick Tip: Change Your “Voice” When Posting on Facebook

PWB Marketing Blog

No I wasn’t supposed to be working, but really as a social media person, it’s a challenge to ignore the phone ringing, text messages or when I see something on Facebook. How many Facebook Pages do you manage? Facebook has now made it a little easier to respond to posts as yourself – Have you noticed the little change? “Voice.” Easy Peasy.

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Six Surprising B2B Content Marketing Ideas

PWB Marketing Blog

Imagine a supplier of test and measurement equipment compiling a series of videos showing how their complex machinery works in the lab. One of the biggest challenges B2B marketers have is coming up with new content. Boring white papers and boastful case studies are common pitfalls. So how do you find new content that engages audiences? Try these six surprising B2B content marketing ideas.

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Five FREE B2B Social Media White Papers

PWB Marketing Blog

Clever ways to take what’s working with your social media program and apply it to your banner program. . 4. This has been a pivotal year in the world of B2B social media. More B2B companies are blogging, tweeting, creating online videos, and producing social content than ever before. In fact, 80% of B2B marketers are producing content for the social web according to B-to-B Magazine.

Staffing and Launching Your Content Marketing Program

success was attributed to work we did months ago. work needed,” he wrote in a blog post. Playbook series—the point where the difficult work. experiences as publishers and the work we’ve done. you excited to come to work every day, pushing you to. We are still working. telling you that certain things work—we want to tell you. actual work.”

Keyword Density: When Is It Enough?

PWB Marketing Blog

No one can tell you exactly the formula that performs well with SERP results, but I can tell you what won’t work. Last week I was chatting with a client about their on-page content, specifically they wanted to know “how many times their intended keywords should appear on their web page?” However it also takes website visitors to bring up web traffic numbers too.

Trending and Analytics: Watch for Patterns

PWB Marketing Blog

As I was working on the first one though, I was amazed to see a sharp drop in website traffic the week of April 13 and again on April 20. This past week I have been busy prepping monthly analytic reports for clients. It didn’t dawn on me until much later that of course April 20 was Easter and many schools were out on spring break around that time. This continued for several months.

Seven Habits of Highly Effective B2B Websites

PWB Marketing Blog

Start with a clear scope of work, define strategic goals, and then compare what you have with the list below. Are you thinking about building new B2B website or maybe making a small tune-up? Don’t make a mess out of it. Redesigning a B2B website can seem like a daunting task. Take a deep breath and relax. We’ve built B2B websites since 1998. Go beyond a simple “Contact Us”.

Analytic Data: Dive In for a Look at Your Website Messaging

PWB Marketing Blog

personal website project for my church that I am working on, has really stopped me in my tracks this week. A few months back, I was asked to step in to lead the Communications Team. I was told that meant working with the team (a very talented and passionate group) to make our church website reach a potential new audience. Would you dive in without knowing how deep the water was?

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Content Marketing 2016: Staffing, Measurement, and Effectiveness

49 percent work across B2B and B2C businesses. their work as average, not very effective, or not. at least 25 full-time employees working on content. However, putting in the work to team up with talented creative. almighty question: Does this strategy actually work? blend of data to get the full picture of what’s working. Copyright © 2015 Contently. little.

Analytic Data: Dive In for a Look at Your Website Messaging

PWB Marketing Blog

personal website project for my church that I am working on, has really stopped me in my tracks this week. A few months back, I was asked to step in to lead the Communications Team. I was told that meant working with the team (a very talented and passionate group) to make our church website reach a potential new audience. Would you dive in without knowing how deep the water was?

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QR Codes: Is Your QR Code Secure?

PWB Marketing Blog

This can be good from a tracking perspective – some generators will capture location, time of scan, and allow you to expire the QR code so the scan no longer works. QR Codes encode data, it doesn’t encrypt data. So, the code will encode bits of data that represent a website URL. Perform your due diligence before selecting your QR code generator. Test Your QR Code. Same URL Different QR Code.

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Facebook Ads: Do They Work?

PWB Marketing Blog

There are many ways to market your business website. You can do so through paid search, print ads or outdoor advertising, just to name a few. Broadcasting you business name, products, services or brand has never been easier. ” At first I too was stumped. The Facebook Page for my personal blog is certainly popular enough, but what would I really offer? What did I get you ask? A lot! The

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Optimize Your AdWords Campaigns

PWB Marketing Blog

I have been working with a client to optimize their AdWords campaigns. Ideally landing page content would include the best quality, relevant keywords to help improve AdScores. Doing this increases the opportunity that the ad will be seen while decreasing the cost/click – In other words, optimization of on-page content should lower ad costs, allowing for a bigger bang for the buck. This sounds simple enough and it is, so long as communication flows between the individual creating content and the Ad Manager. You are shocked to hear that doesn’t always happen, right? Be direct.

Definitive Guide to Planning a New Content Initiative

At Divvy, we work closely with many of our. that work just for her. find the beauty tips, tricks and products that work just for her. working very well for them.” “If your content marketing is for everybody, it’s for nobody.” While it might take some hard work and convincing to narrow. Does she even have the skillset to handle the design work on this piece?

What Can a Business Review Do For You?

PWB Marketing Blog

Get leverage from your clients by soliciting for positive business reviews! I’ve been working with several clients on their search and social media strategies. It’s not as challenging as getting client testimonials, however it can help validate their products and services. Not long ago I posted a review to Google Maps. Guess what? Want to know what I did? BBB.org. City Search.

Are You Pinterest-ed in Social Media? [Infographic]

PWB Marketing Blog

I’ll admit it; the last couple of months I have been engrossed in Pinterest somewhat – Shhh don’t tell my family, they think I have been “working”. In reality I suppose I have been, working that is. Knowing how Pinterest works is the first step in understanding its possible application for your business. Have you been invited to join Pinterest? What is Pinterest?

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Are You Pinterest-ed in Social Media? [Infographic]

PWB Marketing Blog

I’ll admit it; the last couple of months I have been engrossed in Pinterest somewhat – Shhh don’t tell my family, they think I have been “working”. In reality I suppose I have been, working that is. Knowing how Pinterest works is the first step in understanding its possible application for your business. Have you been invited to join Pinterest? What is Pinterest?

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Six FREE Tools To Measure Social Media for Business

PWB Marketing Blog

When you measure, you can see what is working and what is not working, and you can do more of what’s working. Do you know where you most valuable customers are talking about you? Harvard Business Review says 44% of businesses don’t know. That’s a problem. It’s crucial to measure everything you do on Facebook, Twitter, and elsewhere. It’s like Google Alerts on steroids.

Content Methodology: A Best Practices Report

This virtuous circle is only possible when the company works to build a culture of. work,” Becker said. “We needed to prove that content can improve marketing’s. culture of content doesn’t emerge overnight, but working to build one across these. Content Methodology: A Best Practices Report A content methodology works in much the same way as a flywheel. Content. In the.

Quick Tip: Change Your “Voice” When Posting on Facebook

PWB Marketing Blog

No I wasn’t supposed to be working, but really as a social media person, it’s a challenge to ignore the phone ringing, text messages or when I see something on Facebook. How many Facebook Pages do you manage? Facebook has now made it a little easier to respond to posts as yourself – Have you noticed the little change? “Voice.” Easy Peasy.

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Keep Your Eye on the Ball

PWB Marketing Blog

All of these (and more) are among the reasons we believe that working with a solid outside partner is practically mandatory. I ran across an interesting example from the outdoor industry this weekend. Solid way to tie social media to your trade show strategy – nice work, Rio Rebranding is ticklish business. There are a myriad of issues and questions to address to achieve success.

21 Things to Know When Pricing a B2B Website

PWB Marketing Blog

Pricing a website – whether B2B or B2C – really comes down to outlining a clear scope of work for the project. WordPress, for instance, can be a lot easier to work with than ASP.net. Many factors influence the price of a website. At PWB, we like to say the cost of a website is like the cost of a bag of groceries. It depends what you put inside it. What are the design considerations?

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5 Tips to Manage Your Social Media Efforts

PWB Marketing Blog

The philosophy “If you build it, they will come” does not work. Another option is to hire a third-party as your social media partner who works with you to create, manage and post thoughtful, meaningful content on behalf of your business. While at the Search Marketing Workshop the other day, I was asked by an attendee “How do you effectively manage your social media outlets?” ” The individual lamented over feeling overwhelmed, not knowing how to make best use of their time and energies. Many businesses out there are challenged by this juggling act! Once a week?

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Study: How Much of Your Content Marketing Is Effective?

What’s working—and what’s not—for over. working remotely. to explore what works for their particular audiences. necessarily work with content. Copyright © 2015 Contently. All rights reserved. contently.com By Jordan Teicher Study: How Much of Your Content. Marketing is Effective? 700 content marketers. CONTENTLY STUDY: HOW MUCH OF YOUR CONTENT MARKETING IS EFFECTIVE?

3 Crucial Questions to Ask Before You Advertise with Google

PWB Marketing Blog

If you drop people off at your home page,  which makes them work even harder to find what they’re looking for. They sought you out and visited your website, don’t let them leave without working to take your relationship with them to the next level. Search engine marketing is the biggest category of Internet marketing spending for good reason: it’s effective, it’s measurable, and it has low out-of-pocket costs. But before you jump into a paid search program with Google, ask yourself these three crucial questions. Is search the right channel? Where will you point people?

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B2B Marketing Infographic: How Are B2B Marketers Optimizing Their Funnel?

PWB Marketing Blog

Your online marketing and offline marketing should work together to further a business goal. From the top B2B marketing metrics to the most effective demand generation tactics, MarketingSherpa put together a great infographic they shared at the B2B Summit 2011. MarketingSherpa’s B2B infographic was based on data from their 2012 B2B Marketing Benchmark Study to be released later this year.

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Facebook: 3 Steps to Update Your Page for the Timeline

PWB Marketing Blog

Make sure your Facebook Page works for your business! While highlighting and pinning will draw attention of fans, they both work in a slightly different way. As of Friday, Mach 30, your business page on Facebook WILL convert to the new Timeline format. There is no getting around it, until Facebook decides to change again. So what does that mean to you as a business? What do you think?

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Facebook: 3 Steps to Update Your Page for the Timeline

PWB Marketing Blog

Make sure your Facebook Page works for your business! While highlighting and pinning will draw attention of fans, they both work in a slightly different way. As of Friday, Mach 30, your business page on Facebook WILL convert to the new Timeline format. There is no getting around it, until Facebook decides to change again. So what does that mean to you as a business? What do you think?

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B2B Marketing Trends for 2016

Ambal Balakrishnan, Head of Marketing and Strategy, Click Documents [link] B2B Marketing Trends for 2016 9 Take Content Marketing to the Next Level Get Over Our Fear of Video 75% of executives watch work-related videos at least once a week, and. get granular with marketing tactics and messages, and plan tactics based on what is likely to work in the. B2B Marketing. know which half."

Key to Creating B2B Social Content That Engage Audiences

PWB Marketing Blog

But it takes work – namely well-planned content and savvy use of social media marketing. Probably the number one thing that keeps social media managers up at night is thinking about how to create content that engages audiences and gets people to interact. How do you get Facebook fans and Twitter followers excited and look forward to what you have to say? How do you get people to share your content, leave comments on your business blog, and get busy executives to interact with you? The answer is by having a content marketing strategy. Marketers are now publishers.

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