PR Meets Marketing

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PRMM Interview 20 with Tom Pick on Digital Marketing

PR Meets Marketing

work with clients of sizes ranging from solopreneurs to $1 billion companies. In some cases I work with them 1:1 with some services or with marketing agencies if the client needs more – like graphic design, PR, website development, etc. Initial splash or center of the bulls eye is their website, so I generally work with clients to get their websit solid first.

PRMM Interview #20: Silvia Pellegrini

PR Meets Marketing

However, if they don’t have video facilities or the company they work for doesn’t allow Skype, I opt for an interview in a written post format. My last PRMM interview was back in 2011! I’m restarting my interview series to bring insights and best practices from individuals across the marketing and technology industries. In this edition, I interviewed Silvia Pellegrini, founder of Events Uncovered TV , on the success of her event industry interviews, how she invites guests, and  her advice to anyone seeking to start a video interview series. My advice is simple. Go for it!

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5 Easy Ways to Get Started with Video Marketing

PR Meets Marketing

Informal mobile interviews can be effective for capturing quotes or short interviews from industry experts you normally wouldn’t be able to schedule. I’ve found this to work best when attending industry events. Your prospects and customers want to know how your product works – key features, bells and whistles and most importantly – what’s in it for me (WIIFM). In this post I’ll highlight my top 5 recommendations to address the first two points. Conduct quick interviews via mobile. Everyone owns a phone. Even two. If budget is a concern. link].

Top Three Tools for Twitter Conversations

PR Meets Marketing

I recently worked with the Virtual Edge Summit to help get the word out about the summit. Social media was an important strategy for reaching target audiences and driving a

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Content Marketing Playbook: Strategy and Roadmap

back the curtain on the groundbreaking work hap- pening inside a company Thomas Edison founded 130. relaunch while working for Group SJR, a content mar- keting agency. Everywhere I had been working felt like. death—’This magazine is going to close,’ ‘We’re working. that’s proven to work—one we’ve refined after helping. We are still working on freaking really hard.

PRMM Interview 21 with Scott Lum on content and social media marketing

PR Meets Marketing

Previously worked on the webcast program where they produced over  600 podcasts, 600 webcasts per year, and over a thousand podcasts and also managed their social social marketing programs. This week, I had the opportunity to interview content and social media expert Scott Lum for PRMM Interview #21. Connect with Scott on Twitter – @ScottLum. Enjoy the Video! What should I do?”.

Launch of The Virtual Buzz

PR Meets Marketing

I’m excited to announce the launch of The Virtual Buzz, a new venture that I’m undertaking with Donna Sanford of Sanford Project Partners. I had the pleasure of working with

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Five Ways to Get Hung Up On

PR Meets Marketing

Do it well, and the reporter readily works with you on a story. by dalechumbley via flickr. On I recently had this happen to me not once, not twice, but THREE times from the same company. Each time, I mentioned I was in the midst of a deadline and to please send me an email with more information. This made me realize that we do in marketing and PR is a form of selling. Be respectful.

Five Tips for Launching a Memorable Start-Up Company

PR Meets Marketing

You’re focused on getting the product to work. So you’re launching your company in a few weeks. If you’re one of the lucky ones who was selected to launch and

Stop Killing Your Content: 3 Reasons Your Content Falls Flat

With Showpad, sales and marketing teams work better together to. Stop Killing Your Content: 3 Reasons Your Content Falls Flat. Content has proven to be a highly effective driver of revenue, both directly and indirectly. Each year B2B organizations spend more than $5.2B on content creation and distribution. Additionally, 77% of marketers say content is core to business success. and value.

Measuring The Cost of Bad or Good Online Reputation

PR Meets Marketing

But let’s assume that this works for 40% of the videos, blogs and media coverage out there. If you delved into the content of what is being said, how many would say they would 1) hire your company; 2) never work with your company again or 3) are neutral.  . I’m making a huge assumption that each person is a potential customer regardless of their company affiliation and title. By noblelgnoble via flickr. received this question from Nathalie Seoteman after she read my free ebook on using social media:  . efforts? This raises an interesting and very complex question.

Would YOU Trust a PR Agency Not Involved in Social Media with YOUR Social Media Programs?

PR Meets Marketing

So let’s see how this little experiment works. A lot of PR firms are stating that they have social media capabilities and can help develop your strategy in this arena. So I thought, how many are actually practicing what they’re preaching?  . decided to see which PR firms were actively participating in social media. evaluated PR firms listed on O’Dwyer’s list of top 100 independent PR firms. This list was based on worldwide fees for firms with major US operations. As such, some prominent firms, such as Ogilvy & Mather, Ketchum PR and others. from their website.

Additional Twitter Tricks - Twhirl

PR Meets Marketing

My main difficulty was how to manage more than one account for person and work related tweets. Since I first started tweeting on Twitter (thanks Jeremiah !), I have learned some additional tricks for maximizing my time and presence on Twitter. That is until I found out about Twhirl. With Twhirl, I no longer have to constantly refresh my browser for updated tweets. Shorten URLs automatically.

Email and Event Marketing on Facebook Doesn’t Work

PR Meets Marketing

Outside of some close friends, one of the little known secrets about me is that I used to salsa dance. Not only did I enjoy dancing, I also competed in group and couples competitions. Like all enthusiasts, I subscribed to all the salsa lists to learn about upcoming events, lessons with outside instructors and more. At least I thought I did. Three Things to Consider Before Hitting Send on Facebook.

Staffing and Launching Your Content Marketing Program

success was attributed to work we did months ago. work needed,” he wrote in a blog post. Playbook series—the point where the difficult work. experiences as publishers and the work we’ve done. you excited to come to work every day, pushing you to. We are still working. telling you that certain things work—we want to tell you. actual work.”

Crisis Communication – San Bruno Fire

PR Meets Marketing

Maybe a better response would have been “At this time, our concern is with the families and we are working with the authorities to ensure that the immediate danger has passed.&#. via flickr by achesonblog. At approximately 6:15 pm, we now know a huge gas explosion occured in San Bruno.  First, Like the BP oil spill, the confusion around such an explosion is understandable.

Top 3 Similarities and Differences Between Product Marketing and General Marketing

PR Meets Marketing

The competitive intelligence work I do today definitely cascades to sales, marketing and beyond. Earlier this year, I shifted from general marketing into product marketing. Since the move, I’ve found myself explaining the differences between the two. Yet I’ve realized there are many similarities. I’ve noticed these 3 ways that these roles are similar and different at the same time. 1.

SPINdustry – Discrediting PR in 30 Minutes

PR Meets Marketing

It just seemed that there was no strategy for the work beyond getting the big name stars to use their client’s product so it would appear in the magazines the following day. By Ikama via Flckr. I was watching TV over the weekend with my husband and happened to be on the E! Channel. We It’s unfortunate that a show like this will be seen as being representative of public relations.

Rebuilding a Personal Brand is Hard Work

PR Meets Marketing

Just as the momentum was gaining speed, I put on the brakes, pouring my time and energy into my work.  My personal brand became more intertwined with the work I did on behalf of my company vs my original intent of providing thoughts on how public relations and marketing come together. Balance work with personal : This is a  biggie. My goal is to write at least one post a day.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

49 percent work across B2B and B2C businesses. their work as average, not very effective, or not. at least 25 full-time employees working on content. However, putting in the work to team up with talented creative. almighty question: Does this strategy actually work? blend of data to get the full picture of what’s working. Copyright © 2015 Contently. little.

Keeping Blog Motivation

PR Meets Marketing

As time passed, my posting became more irregular while work increased as well as the activities of life. Starting a blog is easy. Getting and maintaining the motivation to post regularly is not. originally started my blog in May 2007 as a way to discuss how PR is an integral part of marketing. On top of that, I’ve been struggling with what to write.  . What could I possibly contribute?

Brave New World of Media Pitching: LinkedIn

PR Meets Marketing

Leverage LinkedIn to research reporters - where did they work in the past, titles, and other pertinent information. In late April, I wanted to start exploring different ways that we can now pitch media. From my perspective, LinkedIn has some interesting opportunities. Here's If you're seeking to connect with a journalist, you can request a "linkedin" connection to make an introduction.

PR Freelancers versus PR Agencies: Five Points to Consider

PR Meets Marketing

During this time, I’ve had the opportunity to work with different types of agencies, do an agency search and consider the value of working with a PR freelancer. Working closely with a contractor streamlines the process, focusing more on the tangible PR work versus administrative activities such as detailed weekly reports, activity reports, etc. Let’s be frank, the idea of bringing in outside PR is to provide more arms and legs to get the work done and deliver results. Four years ago this month, I left the agency side to move in-house. Transparency.

Working with Your Client's Marketing/PR Team

PR Meets Marketing

While working at Blanc & Otus , I was proud of how my team responded to clients and the quality of our communications. Since moving in-house, I've reviewed the work of two agencies and one PR contractor. recognize that PR agencies desire to work with the CMO to ensure that PR is integrated within the marketing strategy. agree. Check the signature. We all make mistakes.

Content Strategy for Marketing

even as a one-time campaign no longer works. What Others Say About Working With Content Science 3 6 8 10 11 13 15 16 18 20 Table of Contents The Value of. has worked well for companies ranging from Dell to The Coca-Cola Company to. Strategy That Leads to More Work. develop strategy with an eye toward how it will generate more work for. your content strategy works.

Brave New World of Media Pitching: Facebook

PR Meets Marketing

You need a wealth of relevant information to feed into the pages, while actively working to develop and maintain a community. I have only been on a Facebook for a year or so. mainly use it to keep in touch with personal connections, and rarely use it for professional reasons. believe that the “casual” aspect of Facebook does make it more difficult for business-to-business companies to leverage the full potential, with early success for consumer related companies. With that said, I do see the potential of Facebook from a PR perspective: Fan Club or Group?: ”.  .

#mptech Guy Kawasaki Keynote and 6 Twitter Tips

PR Meets Marketing

love working up logic models and key metrics on a whiteboard. All of which is precisely the work I've been enjoying at First Round Capital. So while I clearly will continue working with US-based, seed-stage companies, I will also be able to consider investments based anywhere in the world that folks buy products with a chip. Everyone knows that I love startups. Of course.

Networking Newbie Uses Unique Approach to Pursue Dream Job

PR Meets Marketing

Networking Newbie has allowed me to maximize my summer holiday and use it to connect with inspiring business professionals and entrepreneurs worldwide.  . 2 ) You’ve expressed an interest to work for Ogilvy. aspire to work in PR for Ogilvy. It says on your site that your dream is to work for Ogilvy? How is Networking Newbie helping you to achieve this?  . Is that true?

Social Marketing Strategy 101: Are you ready?

PR Meets Marketing

Who’s doing the work? Previously, I highlighted how I used social media. After reading recent posts by Dave Fleet and Social Media Explorer regarding the social media marketing ecosystem and measurement respectively, I wanted to expand upon my thoughts about how to take social marketing to the next level. This series of posts will look at putting a social marketing strategy together.

Content Methodology: A Best Practices Report

This virtuous circle is only possible when the company works to build a culture of. work,” Becker said. “We needed to prove that content can improve marketing’s. culture of content doesn’t emerge overnight, but working to build one across these. Content Methodology: A Best Practices Report A content methodology works in much the same way as a flywheel. Content. In the.

Are You a Crazy Marketer

PR Meets Marketing

Here is a quick 5 step quiz to determine if you’re a crazy marketer or work with one: Scatterbrained: Your attention is split among 100 different projects, all equally important in terms of priority. I was speaking to a friend the other day and we both joked about “Crazy Marketers.” After being in-house for four years now, I now understand why marketers may seem crazy to agencies.

PR Ethics – How far would you take it?

PR Meets Marketing

It never seems to work because his point is that companies are just lying to consumers and the public to sell more stuff. Ethics by via Flickr. My husband likes to say that everything we do for public relations is basically bull crap. always argue with him that public relations fills an important role in how company’s present themselves to the public. What do you think?

Sometimes “Sorry” Is the Best PR

PR Meets Marketing

“Sorry&# doesn’t mean I’m off the hook–it means I’m working harder than ever to get things back on track. By Spud Murphy via Flickr. My apologies – this was a guest post by Alli Gerkman when I was on vacation. That’s the funny thing about blogging. Occasionally, things don’t. Today was one of those days. But people find it and life goes on.

Multiple Personalities: Balance Between Personal and Work Identities

PR Meets Marketing

When I email a blogger directly, I clearly send the email from my personal or work email to keep the correspondence separate. I previously wrote about how to manage my online reputation. My challenge was how to keep my professional and personal personalities separate.   Yes, yes you can say that they are the same but there are reasons to keep them separate. For me, ths is important when   commenting on blogs for personal and company reasons.  . My company doesn't have a corporate blog but I have this blog. And when I do outreach, I definitely try to abide by the rules of blogging.

Study: How Much of Your Content Marketing Is Effective?

What’s working—and what’s not—for over. working remotely. to explore what works for their particular audiences. necessarily work with content. Copyright © 2015 Contently. All rights reserved. By Jordan Teicher Study: How Much of Your Content. Marketing is Effective? 700 content marketers. CONTENTLY STUDY: HOW MUCH OF YOUR CONTENT MARKETING IS EFFECTIVE?

Three Tips for Your YouTube Video

PR Meets Marketing

Let’s see how this works. Click on the image to play the video. Over the past few weeks, I’ve been experimenting more with video. It’s visual and can communicate a lot in a short span of time. want to share three tips that I’ve learned over the past few weeks for your [link] videos.  . The Quality Vs. Content Dilemma. Engaging Spokesperson. Distributing the Video.