| | | PR Meets Marketing | | Work | 75 articles |
| Page 1 of 1 | Previous | Next | PR MEETS MARKETING FEBRUARY 16, 2009 Would YOU Trust a PR Agency Not Involved in Social Media with YOUR Social Media Programs? So let’s see how this little experiment works. A lot of PR firms are stating that they have social media capabilities and can help develop your strategy in this arena. So I thought, how many are actually practicing what they’re preaching? . decided to see which PR firms were actively participating in social media. evaluated PR firms listed on O’Dwyer’s list of top 100 independent PR firms. This list was based on worldwide fees for firms with major US operations. As such, some prominent firms, such as Ogilvy & Mather, Ketchum PR and others. from their website. | PR MEETS MARKETING MAY 28, 2007 Working with Your Client's Marketing/PR Team While working at Blanc & Otus , I was proud of how my team responded to clients and the quality of our communications. Since moving in-house, I've reviewed the work of two agencies and one PR contractor. recognize that PR agencies desire to work with the CMO to ensure that PR is integrated within the marketing strategy. agree. Check the signature. We all make mistakes. | | | | | | | PR MEETS MARKETING JULY 10, 2008 Brave New World of Media Pitching: LinkedIn Leverage LinkedIn to research reporters - where did they work in the past, titles, and other pertinent information. In late April, I wanted to start exploring different ways that we can now pitch media. From my perspective, LinkedIn has some interesting opportunities. Here's If you're seeking to connect with a journalist, you can request a "linkedin" connection to make an introduction. | PR MEETS MARKETING JULY 9, 2010 Email and Event Marketing on Facebook Doesn’t Work Outside of some close friends, one of the little known secrets about me is that I used to salsa dance. Not only did I enjoy dancing, I also competed in group and couples competitions. Like all enthusiasts, I subscribed to all the salsa lists to learn about upcoming events, lessons with outside instructors and more. At least I thought I did. Three Things to Consider Before Hitting Send on Facebook. | PR MEETS MARKETING NOVEMBER 2, 2008 A Hidden Rule of PR - If you don’t ask, how do you know you won’t get it? People err on thinking that because you’ve just hung up the phone with a journalist that you have to immediately work on what the reporter is seeking. Since my first PR job with Ogilvy & Mather PR Taiwan, I’ve discovered this “hidden rule†the hard way. understand not wanting to anger a reporter, but if you don’t ask the question, then how do you know? know, I know. | PR MEETS MARKETING DECEMBER 15, 2009 PR Freelancers versus PR Agencies: Five Points to Consider During this time, I’ve had the opportunity to work with different types of agencies, do an agency search and consider the value of working with a PR freelancer. Working closely with a contractor streamlines the process, focusing more on the tangible PR work versus administrative activities such as detailed weekly reports, activity reports, etc. Let’s be frank, the idea of bringing in outside PR is to provide more arms and legs to get the work done and deliver results. PR contractor will be limited by the number of hours in her work week. | | | | | | | | | -
PR MEETS MARKETING | WEDNESDAY, OCTOBER 27, 2010 #mptech Guy Kawasaki Keynote and 6 Twitter Tips love working up logic models and key metrics on a whiteboard. All of which is precisely the work I've been enjoying at First Round Capital. Back in July, the seriously kick-ass Lucy McQuilken reached out to me to see if I would consider working with her and the rest of Mike Buckley' s investment team. So while I clearly will continue working with US-based, seed-stage companies, I will also be able to consider investments based anywhere in the world that folks buy products with a chip. And working with these folks is what I love to do. Of course. BONUS! MORE >> -
PR MEETS MARKETING | SUNDAY, APRIL 28, 2013 A Marketing Professional’s Letter to Telemarketers For me, anytime after 8 am or before 4 pm is my busiest time with meetings, calls and frankly work. 'via Flickr by Seattle Municipal Archives. Dear Telemarketers, I understand your job is difficult. You have to make dozens if not hundreds of calls every day. You have quotas to make. You’re judged not by the quality of your conversations but by the quantity that you make and how many result in the desired outcome. You You have it rough and I don’t envy you. receive a lot of these calls. On average 3-5 a week. Yet, 99% of the time, I abruptly end these calls! Practice. Hello? MORE >> -
PR MEETS MARKETING | SUNDAY, MAY 23, 2010 Social Marketing Strategy 101: Are you ready? Who’s doing the work? Previously, I highlighted how I used social media. After reading recent posts by Dave Fleet and Social Media Explorer regarding the social media marketing ecosystem and measurement respectively, I wanted to expand upon my thoughts about how to take social marketing to the next level. One challenge for many marketers isn’t how to get started, rather it’s how to delegate your time to make the most out of your social marketing. This series of posts will look at putting a social marketing strategy together. What are your objectives? Where is your audience? Conclusion. MORE >> -
PR MEETS MARKETING | THURSDAY, FEBRUARY 4, 2010 Are You a Crazy Marketer Here is a quick 5 step quiz to determine if you’re a crazy marketer or work with one: Scatterbrained: Your attention is split among 100 different projects, all equally important in terms of priority. I was speaking to a friend the other day and we both joked about “Crazy Marketers.” After being in-house for four years now, I now understand why marketers may seem crazy to agencies. If yes, give yourself 5 points. Constantly Changing Decisions: You make a decision but change it days, if not hours later. If yes, give yourself 5 points. If yes, give yourself 5 points. How did you score? MORE >> -
PR MEETS MARKETING | WEDNESDAY, AUGUST 18, 2010 Rebuilding a Personal Brand is Hard Work Just as the momentum was gaining speed, I put on the brakes, pouring my time and energy into my work. My personal brand became more intertwined with the work I did on behalf of my company vs my original intent of providing thoughts on how public relations and marketing come together. Balance work with personal : This is a biggie. have to do a better job of balancing my work “brand with that of my personal one. At the beginning of last year, my personal brand was just beginning to take off. My goal is to write at least one post a day. Conclusions. MORE >>
- SPINdustry – Discrediting PR in 30 Minutes PR MEETS MARKETING | TUESDAY, MARCH 16, 2010
- Crisis Communication – San Bruno Fire PR MEETS MARKETING | THURSDAY, SEPTEMBER 9, 2010
- Networking Newbie Uses Unique Approach to Pursue Dream Job PR MEETS MARKETING | MONDAY, AUGUST 9, 2010
- Five Tips for Launching a Memorable Start-Up Company PR MEETS MARKETING | MONDAY, SEPTEMBER 19, 2011
- What am I doing now and a video thank you PR MEETS MARKETING | MONDAY, MARCH 23, 2009
- Top Three Tools for Twitter Conversations PR MEETS MARKETING | WEDNESDAY, JANUARY 26, 2011
- Five Ways to Get Hung Up On PR MEETS MARKETING | TUESDAY, MAY 4, 2010
- Measuring The Cost of Bad or Good Online Reputation PR MEETS MARKETING | WEDNESDAY, MARCH 4, 2009
- Can You Survive the Truck Test? PR MEETS MARKETING | TUESDAY, JANUARY 22, 2008
- Astroturf Burns! PR MEETS MARKETING | FRIDAY, NOVEMBER 30, 2007
- Additional Twitter Tricks - Twhirl PR MEETS MARKETING | THURSDAY, NOVEMBER 6, 2008
- Sales Lead Generation Cycle: PR's Role PR MEETS MARKETING | MONDAY, NOVEMBER 5, 2007
- Launch of The Virtual Buzz PR MEETS MARKETING | TUESDAY, MARCH 29, 2011
- PR Agency - Retainer Becoming More Popular? PR MEETS MARKETING | THURSDAY, FEBRUARY 7, 2008
- One year later PR MEETS MARKETING | MONDAY, FEBRUARY 1, 2010
- Valentine's Day: Salsa Story PR MEETS MARKETING | THURSDAY, FEBRUARY 14, 2008
- Getting People to Tweet to Your Tune PR MEETS MARKETING | TUESDAY, DECEMBER 11, 2007
- Embargoes – Valid in the Brave New World of PR? PR MEETS MARKETING | TUESDAY, DECEMBER 18, 2007
- Brave New World of Media Pitching: Twitter PR MEETS MARKETING | TUESDAY, APRIL 29, 2008
- Blu-Ray Finally Winning? PR MEETS MARKETING | THURSDAY, JANUARY 10, 2008
- Cash for Clunkers, Ford, EV Vehicles and Scott Monty PR MEETS MARKETING | WEDNESDAY, JULY 22, 2009
- PR Ethics – How far would you take it? PR MEETS MARKETING | FRIDAY, JUNE 12, 2009
- Chat with Christian Jurinka of Attack Marketing PR MEETS MARKETING | WEDNESDAY, JUNE 3, 2009
- Sometimes “Sorry” Is the Best PR PR MEETS MARKETING | SUNDAY, MAY 31, 2009
- Video Response to “Open Letter to PR Agencies” PR MEETS MARKETING | SUNDAY, MAY 10, 2009
- Three Tips for Your YouTube Video PR MEETS MARKETING | WEDNESDAY, APRIL 1, 2009
- SiriusDecisions Reseach: Implications for B2B Marketers PR MEETS MARKETING | TUESDAY, MARCH 17, 2009
- Revisiting PR Firms and Social Media PR MEETS MARKETING | THURSDAY, MARCH 12, 2009
- Response to Comments regarding “Would YOU Trust a PR Firm without a Social Media Presence with Your Social Media Programs” PR MEETS MARKETING | THURSDAY, FEBRUARY 19, 2009
- Going Virtual Isn’t Necessarily the Answer to Replacing Your Physical Events PR MEETS MARKETING | TUESDAY, FEBRUARY 10, 2009
- The F*cking Worst Week of My Life PR MEETS MARKETING | WEDNESDAY, FEBRUARY 4, 2009
- Why Medias’ Woos will be a Boon to PR PR MEETS MARKETING | MONDAY, DECEMBER 22, 2008
- How to Beat the Summer (Blogging) Slump Meme PR MEETS MARKETING | SUNDAY, JULY 20, 2008
- The Role of SEO in PR PR MEETS MARKETING | THURSDAY, JUNE 12, 2008
- So You Want To Go To Demo? PR MEETS MARKETING | THURSDAY, MAY 22, 2008
- Spotty Blogging for Next Few Days. PR MEETS MARKETING | THURSDAY, MAY 15, 2008
- Hello, My Name is Cece and I'm a Control Freak PR MEETS MARKETING | WEDNESDAY, MARCH 19, 2008
- PRMeetsMarketing Weekly Articles: March 11, 2008 PR MEETS MARKETING | TUESDAY, MARCH 11, 2008
- No Weekly Articles This Week: February 22, 2008 PR MEETS MARKETING | THURSDAY, FEBRUARY 21, 2008
- PRMeetsMarketing Weekly Articles: February 15, 2008 PR MEETS MARKETING | FRIDAY, FEBRUARY 15, 2008
- My Biggest Influencers PR MEETS MARKETING | TUESDAY, JANUARY 8, 2008
- Apologies for No Updates - Been Out Sick PR MEETS MARKETING | FRIDAY, JANUARY 4, 2008
- PRMeetsMarketing Weekly Articles: December 6 PR MEETS MARKETING | THURSDAY, DECEMBER 6, 2007
- PR Pitch Review: Advanta’s Ideablob.com PR MEETS MARKETING | WEDNESDAY, NOVEMBER 28, 2007
- PRMeetsMarketing Weekly Articles: November 21, 2007 PR MEETS MARKETING | WEDNESDAY, NOVEMBER 21, 2007
- TechCrunch Boston Event PR MEETS MARKETING | SATURDAY, NOVEMBER 17, 2007
- PRMeetsMarketing Weekly Articles: November 15, 2007 PR MEETS MARKETING | THURSDAY, NOVEMBER 15, 2007
- PR Spam: Ten Points for Thought PR MEETS MARKETING | TUESDAY, NOVEMBER 6, 2007
- Where Dell Succeeds, Citibank Fails PR MEETS MARKETING | MONDAY, OCTOBER 29, 2007
- Party Like It's 1999: Web 2.0 Exuberance? PR MEETS MARKETING | MONDAY, OCTOBER 15, 2007
- Top Ten Questions for Sweepstakes. Marketing Pilgrim PR MEETS MARKETING | TUESDAY, OCTOBER 9, 2007
- "I, Borg. I, Cece" PR MEETS MARKETING | MONDAY, OCTOBER 8, 2007
- Multiple Personalities: Balance Between Personal and Work Identities PR MEETS MARKETING | WEDNESDAY, OCTOBER 3, 2007
- Press Coverage: Impact on Website Traffic? PR MEETS MARKETING | WEDNESDAY, SEPTEMBER 5, 2007
- Event Marketing: Five Ways that PR Enhances Events PR MEETS MARKETING | TUESDAY, AUGUST 28, 2007
- Beyond PR Measurement: PR's Role in Marketing PR MEETS MARKETING | SUNDAY, AUGUST 26, 2007
- The Value of LinkedIn Answers? PR MEETS MARKETING | MONDAY, AUGUST 13, 2007
- Social Tagging - PR or Marketing? PR MEETS MARKETING | TUESDAY, JULY 31, 2007
- Online Reputation Management: Trackur PR MEETS MARKETING | WEDNESDAY, DECEMBER 3, 2008
- Gift Card Warning Email – Part 2 PR MEETS MARKETING | MONDAY, NOVEMBER 24, 2008
- Be Passionate or Quit! PR MEETS MARKETING | WEDNESDAY, OCTOBER 29, 2008
- Brave New World of Media Pitching: Facebook PR MEETS MARKETING | MONDAY, AUGUST 18, 2008
- Keeping Blog Motivation PR MEETS MARKETING | SUNDAY, SEPTEMBER 21, 2008
- Sarah Palin - Media Training 101! PR MEETS MARKETING | SUNDAY, SEPTEMBER 28, 2008
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