Phoenix Rising

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In an Instant

Phoenix Rising

  I went home and started working and networking, then noticed a Tweet about CR Johnson - one of the local guys here in Tahoe. Life changes - in an instant. I was riding the Headwall lift at Squaw Valley last week. It was a gray snowy day, but all us locals were out playing in the storm. The kids here ski those chutes as baby-training and I'm always amazed at their ease and grace.

Be the Pig!

Phoenix Rising

Join me for a for a FREE Webinar Tuesday, October 27th, 1:00 pm EDT If you’d like to learn more about my approach to Positioning That Works,  please join me for this FREE Webinar. Changing the Game can save our butts. This little pig Changed  the Game on the Queen of the jungle.    The result was, well - see for yourself. How often do you change the game?

Be the Pig!

Phoenix Rising

Join me for a for a FREE Webinar Tuesday, October 27th, 1:00 pm EDT If you’d like to learn more about my approach to Positioning That Works,  please join me for this FREE Webinar. Changing the Game can save our butts. This little pig Changed  the Game on the Queen of the jungle.    The result was, well - see for yourself. How often do you change the game?

Leading for Success in a Changing World

Phoenix Rising

When a partner tries to tell you something needs work, listen objectively. Bring in a few field reps who are working with customers and. Our markets continuously change, driven by any number of dynamic events; buyer behaviors, fickle brand preferences, or economic pressures—just to name a few. Competitors and. partners are changing as well. New competitors emerge as. older ones fade—or become stronger. Once powerful partners fall as new ones appear on our horizon.    To thrive in this ever-changing horizon, we must be dynamic as well! becomes a natural endeavor. 

Content Marketing Playbook: Strategy and Roadmap

back the curtain on the groundbreaking work hap- pening inside a company Thomas Edison founded 130. relaunch while working for Group SJR, a content mar- keting agency. Everywhere I had been working felt like. death—’This magazine is going to close,’ ‘We’re working. that’s proven to work—one we’ve refined after helping. We are still working on freaking really hard.

The Plan was a Success but the Business Died

Phoenix Rising

  When I was first working as a sales rep for computing systems, I was over quota, always. Whether it's in our personal or business lives, we often just plain need to change our plans to be successful. The question is, do we alter our course, or do we just keep going according to plan? tended to stick to the plan -  no matter what. I was a typical goal-oriented, over-achiever for most of my younger life.  Once I dug in, I wouldn't let go.    No matter what - I met the goals, delivered on my plan and far beyond. No matter what it took.

The Plan was a Success but the Business Died

Phoenix Rising

  When I was first working as a sales rep for computing systems, I was over quota, always. Whether it's in our personal or business lives, we often just plain need to change our plans to be successful. The question is, do we alter our course, or do we just keep going according to plan? tended to stick to the plan -  no matter what. I was a typical goal-oriented, over-achiever for most of my younger life.  Once I dug in, I wouldn't let go.    No matter what - I met the goals, delivered on my plan and far beyond. No matter what it took.

3 Leaders Who Follow the Signs

Phoenix Rising

And they work. Market leaders follow the signs. Leaders are always on the alert for Signs of shifting markets. When they sense a subtle shift in their audiences or their own value, they respond and keep moving forward. When there's a sign of a major shift, they throw their status quo beliefs to the wind, focus forward—and adapt. Many point to Apple and Google and Amazon as innovators who follow the signs. But there are so many more great companies out there. Here are three of my favorite leaders who follow the Signs. NU SKIN: NuSkin is growing in a bad economy.    Why? 

3 Leaders Who Follow the Signs

Phoenix Rising

And they work. Market leaders follow the signs. Leaders are always on the alert for Signs of shifting markets. When they sense a subtle shift in their audiences or their own value, they respond and keep moving forward. When there's a sign of a major shift, they throw their status quo beliefs to the wind, focus forward—and adapt. Many point to Apple and Google and Amazon as innovators who follow the signs. But there are so many more great companies out there. Here are three of my favorite leaders who follow the Signs. NU SKIN: NuSkin is growing in a bad economy.    Why? 

Staffing and Launching Your Content Marketing Program

success was attributed to work we did months ago. work needed,” he wrote in a blog post. Playbook series—the point where the difficult work. experiences as publishers and the work we’ve done. you excited to come to work every day, pushing you to. We are still working. telling you that certain things work—we want to tell you. actual work.”

Is Yesterday's News Preventing Your Success?

Phoenix Rising

Part of any turnaround is changing that cultural belief pattern, starting with the leaders and working our way through the organization. I can tell you that the difference between a successful turnaround and a not-so-successful one can come down to leaders and their attitude about the future.  My good friend Bob Burg, and his co-author John David Mann, opened my eyes to the concept of receiving. Thanks to their wonderful series of Go-Giver books, I learned about my very own unconscious belief pattern that was blocking my receiving. Everyone but me.   Especially leaders. 

Is Yesterday's News Preventing Your Success?

Phoenix Rising

Part of any turnaround is changing that cultural belief pattern, starting with the leaders and working our way through the organization. I can tell you that the difference between a successful turnaround and a not-so-successful one can come down to leaders and their attitude about the future.  My good friend Bob Burg, and his co-author John David Mann, opened my eyes to the concept of receiving. Thanks to their wonderful series of Go-Giver books, I learned about my very own unconscious belief pattern that was blocking my receiving. Everyone but me.   Especially leaders. 

A Day Without Social Media

Phoenix Rising

My time has been filled between writing my book, blogging, normal work stuff and networking away. I  also used the social media 'busy time'  to duck the things I really didn't want to deal with in my 'other' life.  Yesterday I decided to take a 'day off' from social media.    I wanted to see what would happen.    Would I show signs of withdrawal, be unable to focus as I frantically wondered what was happening out in the Twitterverse?    Would I miss out on a fact of earthshaking importance from @LeadToday?

Do I Expect Too Much?

Phoenix Rising

Here's my story in a nutshell. I'm working with a number of different groups right now. I'm actually the client in all cases. Maybe it's because I work with Boards of Directors and C-level executives who expect responsiveness. Am I expecting too much, based on my own training and beliefs in how client service should work? I was raised with some pretty specific rules about behavior. Say please and thank you, treat people as you would want to be treated, be courteous and polite. Then there was the 'be on time' dictate. So help me out, please! Please.

Sensationalism is not Expertise!

Phoenix Rising

  Or the 'entrenched leader who disses every idea by the new kids on the block - creating sensational visions of why it just won't work?   r the internal sensationalism - pointing to another leader or team and creating negative drama around their capabilities or work - just to draw attention to their own efforts. What happened to focusing on solving problems, creating positive value, raising our standards higher, respecting those who have worked hard and come before us, seeking to find the value in all things? He nailed the topic right between the eyes.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

49 percent work across B2B and B2C businesses. their work as average, not very effective, or not. at least 25 full-time employees working on content. However, putting in the work to team up with talented creative. almighty question: Does this strategy actually work? blend of data to get the full picture of what’s working. Copyright © 2015 Contently. little.

Convenient Commitments

Phoenix Rising

Who wants to work with another company, buy a service or even rent a room if the legal fees out weigh the upside opportunity. Remember when our word was our bond, and a handshake sealed a deal? We made a commitment, kept it and expected others to do the same. Even when it was inconvenient, we kept our commitments, in business and in our personal lives.    So much has changed. have a knack for committing to verbal agreements with people who later only remember what was in their best interest. It happened to me again this last week with my ski lease.

3 Steps to Customer Intuition

Phoenix Rising

  Note, I said ‘leverage’ not 'repeat' What  happened in the past won’t work today. Wanna be a market leader?    Apply your intuition. You know what I mean, that feeling that tells us a product idea has legs, a story is going to sell, a customer segment is going to love our new idea.    You just know when you're on the right track. If you think like your customers. Custom intuition makes or breaks our business. When we're in sync with our customers - we soar. Just look at Apple. Customer intuition used to be an easy thing. Not anymore.

It's the Relationship!

Phoenix Rising

We are like gerbils on a wheel - racing as fast as we can to get ahead by working hard, refining our business skills, doing what everyone else has taught us to do along the way. It’s not about you; it’s about them. ~ Go Givers Sell More. Truer words have never been spoken.    Whether in business or our personal lives, relationships are all  about adding value to other peoples' lives.      That universal  law is quite simple. We just have a hard time remembering it, much less following it. We can thank our social training for that.

Life in the Stream

Phoenix Rising

The hard-working Tweeps kept focused on their normal, every Sunday afternoon kinda Tweets. I watched the Super Bowl at home last night. I'm sick with a flu bug so I stayed away from the party rather than playing the role of Typhoid Rebel.    Wow!    What an eye opening experience that was.    Not because of staying home alone. And not because of the game - which was great. The WOW was  because of what I learned. It wasn't the game that everybody was commenting on.    It was the ads!    And what comments they were.

Content Methodology: A Best Practices Report

This virtuous circle is only possible when the company works to build a culture of. work,” Becker said. “We needed to prove that content can improve marketing’s. culture of content doesn’t emerge overnight, but working to build one across these. Content Methodology: A Best Practices Report A content methodology works in much the same way as a flywheel. Content. In the.

Drama Sells, Even When its BULLoney!

Phoenix Rising

  The iPad changes the way we can work and play.   Just think what it can do for our work life, our personal life and our kids!     I'm not using the name to do my work, watch movies, send email, write a note or surf the web, now am I? The great minds of Apple gave us innovation today. Thanks to the iPad, I can access anything I want on the web, watch  videos, write a blog post, create a presentation, run a spreadsheet,  read my book or magazine and email as I like.    Wow -I just lost ten pounds of luggage! 

Stuck in a Rut?

Phoenix Rising

  Getting stuck in that snow in my 6-ton hauling pick-em-up truck made me feel so powerless. I'd get out and lock those hubs, then get back in and have this sick feeling as I started forward again - waiting to slide backwards because sometimes even  4WD LOW didn't work. I sure was! I was in Tahoe last week as four BIG storms brought over ten feet of snow.    It was slick as a gut, drifted so deep in places that even Thelma (my F-250 turbo diesel truck) had a hard time getting through. skied every day.  I'd never had to do this before! 

Changing My Game

Phoenix Rising

It may work for a few, but not for most, and certainly not for me.    I'm working with Greenleaf on some pretty exciting things - beyond the book itself, which I am finishing as we speak.  Hanging onto old recipes limits our success. We all have old recipes running around in our brains.    It's human nature to find and follow a pattern. We creatures of habit feel more comfortable that way. became aware of an old, and dangerous, recipe in my own life not too long ago. I've helped companies grow for over two decades now as a consultant. 

Recipes for Success

Phoenix Rising

The patterned recipe for cooking up business success doesn't work in today's dynamic markets. Those B School recipes for success need an update. First of all - we're moving too fast to follow any set recipe. What was true last month may be old news today.    Even as our value slides from 'Oh Wow' to 'Ho Hum' in a matter of months, our markets spin in new directions.    Buyers change, fads change, the economy changes.    Market ingredients will change, so wed better be ready to improvise quickly. The Bottom Line?

Study: How Much of Your Content Marketing Is Effective?

What’s working—and what’s not—for over. working remotely. to explore what works for their particular audiences. necessarily work with content. Copyright © 2015 Contently. All rights reserved. contently.com By Jordan Teicher Study: How Much of Your Content. Marketing is Effective? 700 content marketers. CONTENTLY STUDY: HOW MUCH OF YOUR CONTENT MARKETING IS EFFECTIVE?

Fair Play

Phoenix Rising

When we deliver a quality product and service to our customers, we have a significantly better chance of winning than the guys who do shoddy work.  We can't use other forms of manipulation to get ahead anymore - they won't work. Fair Play ruled in my upbringing - in everything from horses to golf to piano competitions to life itself.    It's a simple principle promoting that how you play the game is more important than winning. The rules have changed. We all know that Fair Play is becoming more rare every day in certain circles.    Hmmm.

Where's Your Focus?

Phoenix Rising

Work would be more upbeat. Do you notice how many people around us are grumbling - sometimes even in expectation of something yet to come? Negative is the enemy of success. Negative attitudes spread through an organization like a virus.    The grousing and groaning become part of the company's culture. The next thing you know there's an excuse for every slip or stumble. We lose responsibility for our actions while we do the very thing to bring us down. We get more negative.   We focus on keeping our personal selves healthy and in good form.

It's the Little Things

Phoenix Rising

Instead I was getting the works!  I found inspiration on my way to a horse show. My trainer is always better with caffeine in hand, so I was motivated to find her coffee. stopped at a little Ma and Pa gas station - the fourth place I'd tried. The others  were out of brew and too busy to make more on this particular morning. The pot was empty here too - what are the chances?    As I turned to leave the owner stopped me - offered to make a fresh pot. It wouldn't take 5 minutes, while I was waiting he'd run my truck through the car wash for free.

SMB 2

That Personal Touch

Phoenix Rising

  Faking it doesn't work. Marketing departments in all kinds of companies are using the power of being 'personal' as a way to attract customers and win business.   Personalized profiles are all the rage in outbound marketing.    We insert recipients' names into email campaigns that are tailored to what we assume are their requirements, thanks to a tailored sentence or two. Somehow - that doesn't seem like a truly personal approach.    A mass production of 'personalized' information is just that - a mass communication. 

B2B Marketing Trends for 2016

Ambal Balakrishnan, Head of Marketing and Strategy, Click Documents [link] B2B Marketing Trends for 2016 9 Take Content Marketing to the Next Level Get Over Our Fear of Video 75% of executives watch work-related videos at least once a week, and. get granular with marketing tactics and messages, and plan tactics based on what is likely to work in the. B2B Marketing. know which half."

Smashing Pedestals

Phoenix Rising

loved working with this guy. We've all looked the other way when an admired associate or loved one told a tiny little fib. Maybe we glossed over the discrepancy when an explanation didn't jive with the facts. It's what we do - we trust those we admire. That's one of the joys of being human. We hope for the best. looked the other way for a CEO client. He was the ultimate leader - people would follow him off a cliff if he asked. He had duty, honor and integrity written all over him. So I continued to believe. Then I found out the truth about him. Darn it all

Absolute Power

Phoenix Rising

We are, after all, human. I've worked with powerful leaders for over twenty years now as a consultant.  Power is an ugly drug, a drug that many of us crave, some of us capture and we all believe we can manage oh-so-well. We point to those who slip and fall on the slippery slope of power, ridicule them and make jokes, knowing that we would never follow in their footsteps.    We behave as if those who slip and fall are the exception to the rules. Tiger is NOT the exception. Gosh how I wish he was. Sooner or later, we start believing our own press. 

Power Chicks Do It Bigger

Phoenix Rising

When people abuse their Power to take advantage of others, work the system for their own gain, betray those who love and trust them, I'm drawing the line. I am not supporting them in any way, shape or form. Somebody commented that I was really taking it out on the Power Dudes. So, just for the record, Power Chicks are worse than Power Dudes. Power Chicks swagger over other women like no man I've ever met, while they're sucking up to the guys, just sweet as pie. And guess what? Power Chicks get by with More than Power Dudes ! Martha wanted to make big money. She wanted more.

Primal Thinking

Phoenix Rising

  Bull hockey:) We know so little about how perception really works! I wrote a post last week entitled Ready, Fire, Aim. closed with what I thought was a cute little double entendre' Something lifke "Who knows, maybe we'll hit the bullseye!" followed, by a picture of a bull's eye.the Wall Street Bull's Eye to be precise.    Get it? If we focus on our goal and hit the bullseye, we'll do well financially. My gal friends  got the pun. I had an email from a friend right after I posted giggling with me about my wit - and obsession with cows.

Evangelizing a Content Marketing Program

working, and as a result, creating content people. work so you can create better content and con- tinuously build a bigger and better audience. Moye publishers 15 to 20 stories each month through a “virtual news- room,” as most of the team, including Moye, works remotely. doesn’t work in the modern media landscape. All rights reserved. Introduction 4 II. The hotel giant.

Are We Civilized?

Phoenix Rising

As I was working the nozzle into the can, the owner gently took it out of my hands, smiled and shooshed me toward the truck with a wave of his hand.    "Ladies shouldn't pump their own gas." I was on my way home from the ranch. I'd been working in the paddock - digging trenches ahead of the winter rains and organizing tack. I was filthy, disheveled and looked like anything but a lady. I have deep thoughts at gas stations. I was filling Thelma (my truck) with diesel and a 5 gallon can with unleaded.  What a welcome surprise. Why was I so surprised?

We Get more Flies with Sugar

Phoenix Rising

This approach basically meant they would say as little as possible about anything to the customer or the other vendor, lay low and see how things worked out.  My southern mother had all kinds of cute sayings about life and the pursuit.    This one came to mind this morning. "You get more flies with Sugar than you do with Vinegar" I was chatting with an associate  about a client of his who is in a battle with another vendor at a customer site.    There's lots of finger pointing about who was causing which problem.   Wrong.

Is Trust Broken?

Phoenix Rising

When I started consulting, I took client work on a handshake. You see, I don't want to work with anyone who I can't trust. I was looking at a contract with my publishing house last week. It got me thinking about trust. This contract was lengthy and detailed. Fair, but very detailed. Yet there were still a few things I had to take on trust. I did it. But how many others would? My how times have changed. That's all I needed. Today, everyone wants a contract. Mostly to protect themselves in case of litigation. What a way to start a relationship. Here's an example. 

Use eMarketing to Change Your Marketing Game

Phoenix Rising

  Contagious content that sells for you. I've worked with Ardath for almost a decade now. eMarketing is a powerful revenue tool - for marketing and sales.    Noone knows that better than Ardath Albee, author of eMarketing Strategies for the Complex Sale. In her newly released book, Ardath gives every B2B marketer the tips, tricks and tools they need to create eMarketing approaches that power prospects from initial engagement til they cross the revenue line. Today's B2B marketers have more opportunity to positively impact sales revenue than ever before. The goal? 

B2B Marketing Trends for 2016

Ambal Balakrishnan, Head of Marketing and Strategy, Click Documents [link] B2B Marketing Trends for 2016 9 Take Content Marketing to the Next Level Get Over Our Fear of Video 75% of executives watch work-related videos at least once a week, and. get granular with marketing tactics and messages, and plan tactics based on what is likely to work in the. B2B Marketing. know which half."