Facebook Can Work for B2B Marketers, But You Gotta Know the Rules
Paul Gillin
AUGUST 4, 2011
In my work with B2B organizations, the question of how to use Facebook is invariably front and center. Contests and giveaways work well on Facebook. Here’s how it works. As a result, most of the wall comments come from people who want to work for UPS. The style that works best is relaxed, informal and a little edgy.
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