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Why Marketing Automation Does Not Work

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Again and again, prospects and clients tell us they have invested in marketing automation systems that they want to put to work. After all, the more relevant, the more your emails work like a salesperson working one-on-one. The post Why Marketing Automation Does Not Work appeared first on NuSpark Marketing. You’ve likely heard the information technology gurus.

Stop Wasting Money and Improve Your Google AdWords Paid Search ROI

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That’s because many PPC firms miss a few techniques to make sure your Google AdWords programs are working as they should. If you’re focused on maximizing ROI for your firm, and you have a team or vendor managing your paid search campaigns, you may not be optimizing ROI. We’ve seen this again and again when we’ve taken over search campaigns over the last decade. Keep Search Networks.

Google Analytics- Calculated Metrics for Lead Generation Websites

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This works if you have Adwords and Analytics linked, as you should. If you’d like more information on calculated metrics strategy, and what formulas can work for you, let me know. Curious on your thoughts here, and how these unique metrics can or have worked for you. Google recently released a new update to Google Analytics, featuring a new Calculated Metrics feature.

How to Conquer 5 Common B2B Marketing Problems with Content

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As you’ve been reading through this article, you may have been thinking “that sounds like a lot of work.” It is, but when you only have a limited pool of prospects, it’s worth spending the time to create content that will speak to them in a personal way and bring them into your fold. Which of the following is the easier product to market —chocolate chip cookies or 3D laser scanners?

Content Marketing Playbook: Strategy and Roadmap

back the curtain on the groundbreaking work hap- pening inside a company Thomas Edison founded 130. relaunch while working for Group SJR, a content mar- keting agency. Everywhere I had been working felt like. death—’This magazine is going to close,’ ‘We’re working. that’s proven to work—one we’ve refined after helping. We are still working on freaking really hard.

Retargeting; An Internet Marketing Tactic to Increase Conversions Rates & Leads

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Time for a visual on how retargeting works: Retargeting Examples. Let’s talk retargeting.  For lead generation, conversion optimization, and lead nurturing strategies, retargeting may be the overlooked child, but there’s no question it can be very effective and an efficient tactic to bring prospects back to your website or content.  Tracking Retargeting. Company A: Website. Get it? Adroll.

Retargeting; A Internet Marketing Tactic to Increase Conversions Rates & Leads

NuSpark

Time for a visual on how retargeting works: Retargeting Examples. Let’s talk retargeting.  For lead generation, conversion optimization, and lead nurturing strategies, retargeting may be the overlooked child, but there’s no question it can be very effective and an efficient tactic to bring prospects back to your website or content.  Tracking Retargeting. Company A: Website. Get it? Adroll.

How Labels works in Google Adwords; benefits of the new feature

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The new feature allows you to organize campaigns, ad groups, ads, and keywords by label classifications, so that you can see what types of categories work better than others. For those who manage multiple paid search campaigns for lead generation (like yours truly) with Google Adwords, or have others do it, I started testing a new feature that was rolled out this week, called Labels.

17 Ways to Promote Your White Paper for Lead Generation

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That was a lot of work. What Works in Your World? Have you measured what works? What’s has worked best for you? You’ve written, designed and produced a white paper. Now you can relax. Not so fast. You’re only half way there. Why did you write it? So people would download and read it. Sadly, it’s not going to do that if no one finds it. The good news? Here we go: Website.

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Staffing and Launching Your Content Marketing Program

success was attributed to work we did months ago. work needed,” he wrote in a blog post. Playbook series—the point where the difficult work. experiences as publishers and the work we’ve done. you excited to come to work every day, pushing you to. We are still working. telling you that certain things work—we want to tell you. actual work.”

Generating Leads from a Facebook Fan/Business Page Engagement Strategy

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Here’s a good primer on how Edgerank works:  EdgeRank Information. . This is just a brief overview of how Facebook Page management works.  Facebook and B2B lead generation.  Have you considered Facebook as a channel for lead generation?  Yes I know the jury is still out, but you can’t deny the power of Facebook as it relates to brand building and audience reach.  Understand EdgeRank. 

A Social Media Measurement Dashboard; One Approach

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A re your social media efforts workingWorking” can mean a number of different things, depending if you’re a content marketer, a business owner, a CMO, a CFO, and more. . A few months ago, I wrote a popular post on the right way to measure social media ROI, and now I want to take social media measurement to the next level.  REACH. Twitter. Followers. Lists you appear on. Facebook.

How The Beatles’ Songs Optimize B2B Marketing Strategies

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Work together. Not every tactic will work.  Have a proper measurement plan in place; optimize, and learn from campaigns that do not work so well. Targeted direct mail can still work; it’s personalized, and you can provide unique offers and content.  The Beatles Give B2B Marketers Important Lead Generation and Content Marketing Optimization Lessons. Act Naturally.

Is Your Website Working for Lead Generation and Inbound Marketing?

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Its job is to engage prospects with education and persuasion.  It needs to attract leads into your funnel.  It needs SEO based on buyer’s needs; not yours.   Ads, website descriptions, keywords, landing pages, website content, and call-to-action all need to align for the funnel to be optimized, and make your website work. How’s your website doing? . How much did you spend on it? Sorry.

Effective Social Selling = Mindset over Tactics

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When it comes to turning leads into sales, the relationship-building work lands squarely on the shoulders of sales teams—yet the lion’s share of social media funding usually goes to marketing. There’s no substitute for doing the work of listening, connecting and building solid relationships, and the numbers show social selling can scale results. Who’s right? Help them with something!

Content Marketing 2016: Staffing, Measurement, and Effectiveness

49 percent work across B2B and B2C businesses. their work as average, not very effective, or not. at least 25 full-time employees working on content. However, putting in the work to team up with talented creative. almighty question: Does this strategy actually work? blend of data to get the full picture of what’s working. Copyright © 2015 Contently. little.

New ebook: Increase Conversion Rates- Conversion Rate Optimization; Websites, Landing Pages, Pipeline

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If Marketing has not taken advantage of many of the concepts I describe, then there’s work to be done. The Ultimate Conversion Rate Optimization How-To Guide to B2B Lead Generation. “A-B-C. Always, B-Be, C-Closing. Always be closing, always be closing” That’s a famous quote from the old movie Glengarry Glen Ross, spoken by Alec Baldwin. Demand Generation is persuasion. Convert! Retargeting.

New ebook: Increase Conversion Rates- Conversion Rate Optimization; Websites, Landing Pages, Pipeline

NuSpark

If Marketing has not taken advantage of many of the concepts I describe, then there’s work to be done. The Ultimate Conversion Rate Optimization How-To Guide to B2B Lead Generation. “A-B-C. Always, B-Be, C-Closing. Always be closing, always be closing” That’s a famous quote from the old movie Glengarry Glen Ross, spoken by Alec Baldwin. Demand Generation is persuasion. Convert! Retargeting.

18 Ways to Promote Your White Paper for Lead Generation

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Have you measured what works?  .  . Well, your firm has written and produced a white paper. quality white paper can one of the most important content marketing vehicles to generate leads within your internet marketing plan. Now what?   How do you promote it? Your ultimate goals with white papers are typically the following: .  . Generate new leads. Nurture existing leads. Company Blog.

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A Tour of Online Display Advertising; DSP, DMP, RTB, Ad Exchanges

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My friends at WPP put together this nice diagram of how display works.  .  . Say someone goes to your website and doesn’t convert.  By working with an approved DSP, you can now target those Facebook marketplace ads to audiences who did not convert on your website.  So next time you recognize a Facebook ad from a website you’ve been on, you’ll understand how it got there!  . Click.

Content Methodology: A Best Practices Report

This virtuous circle is only possible when the company works to build a culture of. work,” Becker said. “We needed to prove that content can improve marketing’s. culture of content doesn’t emerge overnight, but working to build one across these. Content Methodology: A Best Practices Report A content methodology works in much the same way as a flywheel. Content. In the.

The new Demand Waterfall from SiriusDecisions; An Introduction

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There’s much to digest here, and I know there will be more information coming from not just SiriusDecisions but other demand consultants, but it does showcase how sales, marketing, and telemarketing work together to guide the lead through the pipeline and toward a sale.  This week SiriusDecisions presented their new demand waterfall model. Here is the new Demand Waterfall. Ok I will. .

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The new Demand Waterfall from SiriusDecisions; An Introduction

NuSpark

There’s much to digest here, and I know there will be more information coming from not just SiriusDecisions but other demand consultants, but it does showcase how sales, marketing, and telemarketing work together to guide the lead through the pipeline and toward a sale.  This week SiriusDecisions presented their new demand waterfall model. Here is the new Demand Waterfall. Ok I will. .

Demand 107

SEO, Meta Descriptions, Content, and Generating Leads

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That’s how we work at NuSpark Marketing.  No matter how much keyword research and backlink management you do in order to optimize search engine positioning, it’s still about persuading prospects to click. How Labels works in Google Adwords; benefits of the new feature A new eBook; Content Marketing Templates for Lead Generation. You’ll find this interesting.

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Implementing a Content Experiment from Google Analytics with a WordPress Website; Conversion Testing

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Step 10 : Go back to Google Analytics, and the next step is to verify the code is working , and the landing page variances are ready. Proper conversion rate optimization requires testing of landing pages. Google recently introduced Content Experiment on Google Analytics as a replacement for the old Google Website Optimizer that was part of the Adwords platform. Step 2: Name your experiment.

Study: How Much of Your Content Marketing Is Effective?

What’s working—and what’s not—for over. working remotely. to explore what works for their particular audiences. necessarily work with content. Copyright © 2015 Contently. All rights reserved. contently.com By Jordan Teicher Study: How Much of Your Content. Marketing is Effective? 700 content marketers. CONTENTLY STUDY: HOW MUCH OF YOUR CONTENT MARKETING IS EFFECTIVE?

Implementing a Content Experiment from Google Analytics with a WordPress Website; Conversion Testing

NuSpark

Step 10 : Go back to Google Analytics, and the next step is to verify the code is working , and the landing page variances are ready. Proper conversion rate optimization requires testing of landing pages. Google recently introduced Content Experiment on Google Analytics as a replacement for the old Google Website Optimizer that was part of the Adwords platform. Step 2: Name your experiment.

17 Lead Generation- Demand Generation 2015 New Year’s Resolutions

NuSpark

Major categories for me are content marketing, marketing automation, SEO, paid search, analytics, online display (programmatic and retargeting), mobile, conversion optimization, social media marketing, and social selling.  It’s exciting; and also a challenge to balance the continued learning with client work, staying healthy, and raising a child as a single father. Otherwise your advertising efforts will not work as well as they should, and your prospects visit competitors instead. Get some sleep; work out; eat right; and spend time with the family. Content Marketing.

Implementing Your Lead Nurturing Campaigns; Free Templates That Help You Plan

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How the lead nurturing template works.  Lead Nurture Planning. Considering that around 80% of leads never turn into sales, you need a proper lead nurturing plan, including lead scoring, with the goal to transform those leads you do have into potential sales opportunities. The benefits of lead nurturing are: Automatic lead qualification, meaning increased sales productivity. Buyer Persona. .

Online Display & Social Media, Branding & Attribution- Affects on Conversions

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By studying how channels work or don’t work together, marketers can see how channels, or groups of channels, assist one another. Marketers have for years been struggling to determine how online display campaigns contribute to sales, conversions, and branding. Lift is a term many publishers use as an outcome to their research. Rebook? We know better, don’t we? Nielsen/Vizu.

B2B Marketing Trends for 2016

Ambal Balakrishnan, Head of Marketing and Strategy, Click Documents [link] B2B Marketing Trends for 2016 9 Take Content Marketing to the Next Level Get Over Our Fear of Video 75% of executives watch work-related videos at least once a week, and. get granular with marketing tactics and messages, and plan tactics based on what is likely to work in the. B2B Marketing. know which half."

Online Display & Social Media, Branding & Attribution- Affects on Conversions

NuSpark

By studying how channels work or don’t work together, marketers can see how channels, or groups of channels, assist one another. Marketers have for years been struggling to determine how online display campaigns contribute to sales, conversions, and branding. Lift is a term many publishers use as an outcome to their research. Rebook? We know better, don’t we? Nielsen/Vizu.

A Strategic Guide to Automated Rules in Google Adwords Pay-Per-Click

NuSpark

What has worked for you? Google Adwords Automated Rules is a compelling campaign and bid management tool that results in better performing paid search campaigns. That means better ad positioning, lower cost, higher click-thru rate, more conversions, reduced cost-per-conversion, and thus more efficient leads into the funnel. Ad Level: Pause. Ad Group Level: Default Maximum CPC, Pause.

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A Strategic Guide to Automated Rules in Google Adwords Pay-Per-Click

NuSpark

What has worked for you? Google Adwords Automated Rules is a compelling campaign and bid management tool that results in better performing paid search campaigns. That means better ad positioning, lower cost, higher click-thru rate, more conversions, reduced cost-per-conversion, and thus more efficient leads into the funnel. Ad Level: Pause. Ad Group Level: Default Maximum CPC, Pause.

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Survey Results: Improving Content Marketing is the #1 Priority for 2012 Lead Generation.

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Marketing Automation doesn’t work properly without a well-thought out lead nurturing strategy and content map. Pipeline Conversion rate optimization; from landing pages to the follow-up sales process, all work better when content is being distributed on an ongoing basis to your prospects. The poll also supports my message of how content marketing and lead generation go hand-in-hand.

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Evangelizing a Content Marketing Program

working, and as a result, creating content people. work so you can create better content and con- tinuously build a bigger and better audience. Moye publishers 15 to 20 stories each month through a “virtual news- room,” as most of the team, including Moye, works remotely. doesn’t work in the modern media landscape. All rights reserved. Introduction 4 II. The hotel giant.

Online Display Advertising, Targeting, and Capturing Leads

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An example of how Kwanzoo works. By taking some time to test, you can make online display advertising work for you to contribute to your lead and revenue increase. Has display worked for you? A Look at Online Display Advertising for Lead Generation. The role of online display can be huge if executed properly and tracked accordingly. Many I have used myself for clients. Summary.

A Brief Guide to Increasing Website Conversions with Video

NuSpark

Whether the CTA is visible as an overlay, closing slide, or via an audio message, usually a combination works best.  Videos offer a number of benefits; most importantly: Videos allow you to demonstrate a product or solution simply.  Pictures represent a thousand words, and thus a demo video explaining a process can easily show prospects how you solve problems. Utilize testimonials. 

Get Real with your Search Engine Optimization; Practical Advice to Drive Traffic

NuSpark

Have decent search traffic.   You could have a great product or service, but SEO doesn’t work if no one is searching for it or you choose the wrong keywords.  In summary, proper SEO efforts work best when you have a keyword and website goal strategy working together.  It’s time to get real with this task, but not over-think it. Examples: Query type:  Research. Formula:  .

How To Develop Keyword Lists for Adwords and Pay-Per-Click Campaigns

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What works for you? Related Posts: Lead Nurturing How Labels works in Google Adwords; benefits of the new feature NuSpark Search. Marketers must really understand their audience’s needs in order to provide something of value that can lead to a conversion.  Reviewing competitive sites (and tools such as Spyfu). Your organic keywords obtained from your analytics program. Awareness. 

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B2B Marketing Trends for 2016

Ambal Balakrishnan, Head of Marketing and Strategy, Click Documents [link] B2B Marketing Trends for 2016 9 Take Content Marketing to the Next Level Get Over Our Fear of Video 75% of executives watch work-related videos at least once a week, and. get granular with marketing tactics and messages, and plan tactics based on what is likely to work in the. B2B Marketing. know which half."