How has blogging worked for you? The strategy of blogging, especially from a b2b perspective, can be somewhat misunderstood. What are your goals? Thought leadership, SEO, lead generation? How do I get people to read it? How to I build subscribers? Are my audiences really interested in my thoughts? So I thought I’d raise the question on the benefits of blogging to the NuSpark Marketing content alliance team, and get their reaction to the following question. I’m not convinced a blog is right for my business, plus I’m concerned over time and resources.  Below are the responses.  . MORE >>

Here’s a good primer on how Edgerank works:  EdgeRank Information. . This is just a brief overview of how Facebook Page management works.  Facebook and B2B lead generation.  Have you considered Facebook as a channel for lead generation?  Yes I know the jury is still out, but you can’t deny the power of Facebook as it relates to brand building and audience reach.  According to a recent MarketingProfs survey with the Content Marketing Institute, B2B marketers are increasingly looking to Facebook as a content distribution and engagement channel. Understand EdgeRank.  Curated Content. MORE >>

Have you measured what works?  .  . Well, your firm has written and produced a white paper. quality white paper can one of the most important content marketing vehicles to generate leads within your internet marketing plan. Now what? How do you promote it? Your ultimate goals with white papers are typically the following: .  . Generate new leads. Nurture existing leads. Establish thought leadership.  . There are a myriad of methods to promote your white paper, generate interest, and get Google to index them for SEO.  Here we go: Website. Have audiences link to it as a PDF. Company Blog. MORE >>

You could have a great product or service, but SEO doesn’t work if no one is searching for it or you choose the wrong keywords.  In summary, proper SEO efforts work best when you have a keyword and website goal strategy working together.  I’ve been managing multiple SEO campaigns (mostly Philadelphia area based) recently because clients have asked, and I do it well, and in my observations of the practice, I have a word of advice: Get Real. That’s my goal with clients.  It’s time to get real with this task, but not over-think it. Examples: Query type:  Research. MORE >>

So, marketing has a lot of work to do on the nurturing side.  Learn About MindMatrix Marketing Automation; An Interview with Andrew Carlton, Director of Channel Sales at MindMatrix. here are many marketing automation systems out there that can help firms manage and nurture leads into sales.  MindMatrix is one the platforms I recommend to SMBs. It has unique features, especially with collateral messaging, that you should pay attention to.  I recently caught up with Andy Carlton,  Director, Channel Sales and Business Development at MindMatrix. Sure, Paul.  Is this out of reach for them? MORE >>