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How to deploy content properly within your account-based marketing program

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ABM works to correct this in two key ways: It narrows the field of focus immensely, to a particular target customer. This means looping sales in on content, so they can understand and work with it when a primed prospect comes in as a lead. You don’t want your hard work here to go to waste any more than you want your hard work elsewhere to fail due to poor deployment.

Why Marketing Automation Does Not Work

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Again and again, prospects and clients tell us they have invested in marketing automation systems that they want to put to work. After all, the more relevant, the more your emails work like a salesperson working one-on-one. The post Why Marketing Automation Does Not Work appeared first on NuSpark Marketing. You’ve likely heard the information technology gurus.

How to Conquer 5 Common B2B Marketing Problems with Content

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As you’ve been reading through this article, you may have been thinking “that sounds like a lot of work.” It is, but when you only have a limited pool of prospects, it’s worth spending the time to create content that will speak to them in a personal way and bring them into your fold. Which of the following is the easier product to market —chocolate chip cookies or 3D laser scanners?

How Long Does it Take to Get Results from Content Marketing?

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You cannot expect Google to do all the hard work for you. Try out different content amplification methods and review the results to see what works best for you. “ Marketing is impatient. Everything we do feels like we need to do it faster.”. – Ann Handley. How the chef prepares, combines and cooks quality, fresh ingredients determines how delicious a seafood paella will be. Source ).

B2B Marketing Trends for 2016

Ambal Balakrishnan, Head of Marketing and Strategy, Click Documents [link] B2B Marketing Trends for 2016 9 Take Content Marketing to the Next Level Get Over Our Fear of Video 75% of executives watch work-related videos at least once a week, and. get granular with marketing tactics and messages, and plan tactics based on what is likely to work in the. B2B Marketing. know which half."

Stop Wasting Money and Improve Your Google AdWords Paid Search ROI

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That’s because many PPC firms miss a few techniques to make sure your Google AdWords programs are working as they should. If you’re focused on maximizing ROI for your firm, and you have a team or vendor managing your paid search campaigns, you may not be optimizing ROI. We’ve seen this again and again when we’ve taken over search campaigns over the last decade. Keep Search Networks.

6 Tips for Collaboration When Producing and Sharing Great Content

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Sometimes you have to re-think how your team works together to produce and distribute your content. Here are six tips for putting together a winning team that works cohesively to plan, create and share business content. Work with People’s Strengths. Let’s say Jeff is the writer, who works with Susan (the SEO person) on blog posts, for example. Get Your Players Together.

How to Convince Your CEO of the Power of B2B Content Marketing

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How can you prove content marketing gets results unless you have a budget to put it to work? Even if content marketing works, another fear prevails…that the company does not have the resources internally to implement content marketing. CEOs and marketing leaders often stand on opposite sides of a deep chasm in terms of their belief in the power of B2B content marketing. It’s not.

Retargeting; An Internet Marketing Tactic to Increase Conversions Rates & Leads

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Time for a visual on how retargeting works: Retargeting Examples. Let’s talk retargeting.  For lead generation, conversion optimization, and lead nurturing strategies, retargeting may be the overlooked child, but there’s no question it can be very effective and an efficient tactic to bring prospects back to your website or content.  Tracking Retargeting. Company A: Website. Get it? Adroll.

B2B Marketing Trends for 2016

Ambal Balakrishnan, Head of Marketing and Strategy, Click Documents [link] B2B Marketing Trends for 2016 9 Take Content Marketing to the Next Level Get Over Our Fear of Video 75% of executives watch work-related videos at least once a week, and. get granular with marketing tactics and messages, and plan tactics based on what is likely to work in the. B2B Marketing. know which half."

Retargeting; A Internet Marketing Tactic to Increase Conversions Rates & Leads

NuSpark

Time for a visual on how retargeting works: Retargeting Examples. Let’s talk retargeting.  For lead generation, conversion optimization, and lead nurturing strategies, retargeting may be the overlooked child, but there’s no question it can be very effective and an efficient tactic to bring prospects back to your website or content.  Tracking Retargeting. Company A: Website. Get it? Adroll.

How B2B Marketers Sabotage the Power of Case Studies to Generate Demand

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One monolithic company works with another to resolve a problem. “ People are often bored or put off by facts, but they never tire of hearing stories ” — Jay Conrad Levinson, Author “Guerilla Marketing” series of books. Case studies are bursting with promise for use in B2B lead generation and sales. contend, however, that only a minority achieve their full potential. Why Case Studies?

Who Should Nurture B2B Leads with Social Media?

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There is still some work to be done on that mind-set issue. They at least need to understand the basic workings of the platform, how their marketing staff use it, and how people communicate on it before dictating social policy. B2B marketers have always been more resistant to using social media than their B2C counterparts, which is in large part a mind-set issue. Social Selling

How Labels works in Google Adwords; benefits of the new feature

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The new feature allows you to organize campaigns, ad groups, ads, and keywords by label classifications, so that you can see what types of categories work better than others. For those who manage multiple paid search campaigns for lead generation (like yours truly) with Google Adwords, or have others do it, I started testing a new feature that was rolled out this week, called Labels.

B2B Marketing Trends for 2016

Ambal Balakrishnan, Head of Marketing and Strategy, Click Documents [link] B2B Marketing Trends for 2016 9 Take Content Marketing to the Next Level Get Over Our Fear of Video 75% of executives watch work-related videos at least once a week, and. get granular with marketing tactics and messages, and plan tactics based on what is likely to work in the. B2B Marketing. know which half."

Generating Leads from a Facebook Fan/Business Page Engagement Strategy

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Here’s a good primer on how Edgerank works:  EdgeRank Information. . This is just a brief overview of how Facebook Page management works.  Facebook and B2B lead generation.  Have you considered Facebook as a channel for lead generation?  Yes I know the jury is still out, but you can’t deny the power of Facebook as it relates to brand building and audience reach.  Understand EdgeRank. 

A Social Media Measurement Dashboard; One Approach

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A re your social media efforts workingWorking” can mean a number of different things, depending if you’re a content marketer, a business owner, a CMO, a CFO, and more. . A few months ago, I wrote a popular post on the right way to measure social media ROI, and now I want to take social media measurement to the next level.  REACH. Twitter. Followers. Lists you appear on. Facebook.

Effective Social Selling = Mindset over Tactics

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When it comes to turning leads into sales, the relationship-building work lands squarely on the shoulders of sales teams—yet the lion’s share of social media funding usually goes to marketing. There’s no substitute for doing the work of listening, connecting and building solid relationships, and the numbers show social selling can scale results. Who’s right? Help them with something!

Is Your Website Working for Lead Generation and Inbound Marketing?

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Its job is to engage prospects with education and persuasion.  It needs to attract leads into your funnel.  It needs SEO based on buyer’s needs; not yours.   Ads, website descriptions, keywords, landing pages, website content, and call-to-action all need to align for the funnel to be optimized, and make your website work. How’s your website doing? . How much did you spend on it? Sorry.

How The Beatles’ Songs Optimize B2B Marketing Strategies

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Work together. Not every tactic will work.  Have a proper measurement plan in place; optimize, and learn from campaigns that do not work so well. Targeted direct mail can still work; it’s personalized, and you can provide unique offers and content.  The Beatles Give B2B Marketers Important Lead Generation and Content Marketing Optimization Lessons. Act Naturally.

New ebook: Increase Conversion Rates- Conversion Rate Optimization; Websites, Landing Pages, Pipeline

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If Marketing has not taken advantage of many of the concepts I describe, then there’s work to be done. The Ultimate Conversion Rate Optimization How-To Guide to B2B Lead Generation. “A-B-C. Always, B-Be, C-Closing. Always be closing, always be closing” That’s a famous quote from the old movie Glengarry Glen Ross, spoken by Alec Baldwin. Demand Generation is persuasion. Convert! Retargeting.

New ebook: Increase Conversion Rates- Conversion Rate Optimization; Websites, Landing Pages, Pipeline

NuSpark

If Marketing has not taken advantage of many of the concepts I describe, then there’s work to be done. The Ultimate Conversion Rate Optimization How-To Guide to B2B Lead Generation. “A-B-C. Always, B-Be, C-Closing. Always be closing, always be closing” That’s a famous quote from the old movie Glengarry Glen Ross, spoken by Alec Baldwin. Demand Generation is persuasion. Convert! Retargeting.

17 Ways to Promote Your White Paper for Lead Generation

NuSpark

That was a lot of work. What Works in Your World? Have you measured what works? What’s has worked best for you? You’ve written, designed and produced a white paper. Now you can relax. Not so fast. You’re only half way there. Why did you write it? So people would download and read it. Sadly, it’s not going to do that if no one finds it. The good news? Here we go: Website.

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18 Ways to Promote Your White Paper for Lead Generation

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Have you measured what works?  .  . Well, your firm has written and produced a white paper. quality white paper can one of the most important content marketing vehicles to generate leads within your internet marketing plan. Now what?   How do you promote it? Your ultimate goals with white papers are typically the following: .  . Generate new leads. Nurture existing leads. Company Blog.

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A Tour of Online Display Advertising; DSP, DMP, RTB, Ad Exchanges

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My friends at WPP put together this nice diagram of how display works.  .  . Say someone goes to your website and doesn’t convert.  By working with an approved DSP, you can now target those Facebook marketplace ads to audiences who did not convert on your website.  So next time you recognize a Facebook ad from a website you’ve been on, you’ll understand how it got there!  . Click.

The new Demand Waterfall from SiriusDecisions; An Introduction

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There’s much to digest here, and I know there will be more information coming from not just SiriusDecisions but other demand consultants, but it does showcase how sales, marketing, and telemarketing work together to guide the lead through the pipeline and toward a sale.  This week SiriusDecisions presented their new demand waterfall model. Here is the new Demand Waterfall. Ok I will. .

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The new Demand Waterfall from SiriusDecisions; An Introduction

NuSpark

There’s much to digest here, and I know there will be more information coming from not just SiriusDecisions but other demand consultants, but it does showcase how sales, marketing, and telemarketing work together to guide the lead through the pipeline and toward a sale.  This week SiriusDecisions presented their new demand waterfall model. Here is the new Demand Waterfall. Ok I will. .

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SEO, Meta Descriptions, Content, and Generating Leads

NuSpark

That’s how we work at NuSpark Marketing.  No matter how much keyword research and backlink management you do in order to optimize search engine positioning, it’s still about persuading prospects to click. How Labels works in Google Adwords; benefits of the new feature A new eBook; Content Marketing Templates for Lead Generation. You’ll find this interesting.

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Implementing a Content Experiment from Google Analytics with a WordPress Website; Conversion Testing

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Step 10 : Go back to Google Analytics, and the next step is to verify the code is working , and the landing page variances are ready. Proper conversion rate optimization requires testing of landing pages. Google recently introduced Content Experiment on Google Analytics as a replacement for the old Google Website Optimizer that was part of the Adwords platform. Step 2: Name your experiment.

Implementing a Content Experiment from Google Analytics with a WordPress Website; Conversion Testing

NuSpark

Step 10 : Go back to Google Analytics, and the next step is to verify the code is working , and the landing page variances are ready. Proper conversion rate optimization requires testing of landing pages. Google recently introduced Content Experiment on Google Analytics as a replacement for the old Google Website Optimizer that was part of the Adwords platform. Step 2: Name your experiment.

Implementing Your Lead Nurturing Campaigns; Free Templates That Help You Plan

NuSpark

How the lead nurturing template works.  Lead Nurture Planning. Considering that around 80% of leads never turn into sales, you need a proper lead nurturing plan, including lead scoring, with the goal to transform those leads you do have into potential sales opportunities. The benefits of lead nurturing are: Automatic lead qualification, meaning increased sales productivity. Buyer Persona. .

Online Display & Social Media, Branding & Attribution- Affects on Conversions

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By studying how channels work or don’t work together, marketers can see how channels, or groups of channels, assist one another. Marketers have for years been struggling to determine how online display campaigns contribute to sales, conversions, and branding. Lift is a term many publishers use as an outcome to their research. Rebook? We know better, don’t we? Nielsen/Vizu.

Online Display & Social Media, Branding & Attribution- Affects on Conversions

NuSpark

By studying how channels work or don’t work together, marketers can see how channels, or groups of channels, assist one another. Marketers have for years been struggling to determine how online display campaigns contribute to sales, conversions, and branding. Lift is a term many publishers use as an outcome to their research. Rebook? We know better, don’t we? Nielsen/Vizu.

A Strategic Guide to Automated Rules in Google Adwords Pay-Per-Click

NuSpark

What has worked for you? Google Adwords Automated Rules is a compelling campaign and bid management tool that results in better performing paid search campaigns. That means better ad positioning, lower cost, higher click-thru rate, more conversions, reduced cost-per-conversion, and thus more efficient leads into the funnel. Ad Level: Pause. Ad Group Level: Default Maximum CPC, Pause.

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A Strategic Guide to Automated Rules in Google Adwords Pay-Per-Click

NuSpark

What has worked for you? Google Adwords Automated Rules is a compelling campaign and bid management tool that results in better performing paid search campaigns. That means better ad positioning, lower cost, higher click-thru rate, more conversions, reduced cost-per-conversion, and thus more efficient leads into the funnel. Ad Level: Pause. Ad Group Level: Default Maximum CPC, Pause.

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Survey Results: Improving Content Marketing is the #1 Priority for 2012 Lead Generation.

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Marketing Automation doesn’t work properly without a well-thought out lead nurturing strategy and content map. Pipeline Conversion rate optimization; from landing pages to the follow-up sales process, all work better when content is being distributed on an ongoing basis to your prospects. The poll also supports my message of how content marketing and lead generation go hand-in-hand.

Online Display Advertising, Targeting, and Capturing Leads

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An example of how Kwanzoo works. By taking some time to test, you can make online display advertising work for you to contribute to your lead and revenue increase. Has display worked for you? A Look at Online Display Advertising for Lead Generation. The role of online display can be huge if executed properly and tracked accordingly. Many I have used myself for clients. Summary.

17 Lead Generation- Demand Generation 2015 New Year’s Resolutions

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Major categories for me are content marketing, marketing automation, SEO, paid search, analytics, online display (programmatic and retargeting), mobile, conversion optimization, social media marketing, and social selling.  It’s exciting; and also a challenge to balance the continued learning with client work, staying healthy, and raising a child as a single father. Otherwise your advertising efforts will not work as well as they should, and your prospects visit competitors instead. Get some sleep; work out; eat right; and spend time with the family. Content Marketing.

A Brief Guide to Increasing Website Conversions with Video

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Whether the CTA is visible as an overlay, closing slide, or via an audio message, usually a combination works best.  Videos offer a number of benefits; most importantly: Videos allow you to demonstrate a product or solution simply.  Pictures represent a thousand words, and thus a demo video explaining a process can easily show prospects how you solve problems. Utilize testimonials.