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Mi6 Agency’s Top Charts for July 2016

MI6 Marketing Agency

This blog series is updated every week with charts that focus on: B2B sales and marketing, industrial technologies (no consumer stuff) and areas that we play in! Two charts will be featured each week with some insights and thoughts from the author. Week of July 4th. What’s the Best Chart to Use for my Strategy Presentation? We love to create charts to help us plan and make directional decisions.

Head Scratcher and Belly Buster Post: April 2016

MI6 Marketing Agency

They’ll be focused around stuff we’re interested in and that keeps us working of course in the areas of tech, B2B, sales and marketing. About These Posts. UPDATED: April 15/16. Look for [NEW]. Here the Mi6 Team will post thoughts, quandaries and stuff that makes us scratch our heads, smile and laugh. We’ll keep things light, airy, entertaining and maybe a bit provocative!

Mi6 Agency’s Top Charts for April 2016

MI6 Marketing Agency

But, having said that, most of us communicate, work and consume content on various devices each day. So, if you’re a software development company or SaaS provider make sure that you’re developing for various devices especially if your application is used at and for work. Two charts will be featured each week with some insights and thoughts from the author. Week of April 4th.

Head Scratcher and Belly Buster Post: June 2016

MI6 Marketing Agency

They’ll be focused around stuff we’re interested in and that keeps us working of course in the areas of tech, B2B, sales and marketing. We wonder if this will accelerate the Bring Your Own Device (BYOD) to work phenomena. About These Posts. UPDATED: . Here the Mi6 Team will post thoughts, quandaries and stuff that makes us scratch our heads, smile and laugh. seriously!

Content Marketing Playbook: Strategy and Roadmap

back the curtain on the groundbreaking work hap- pening inside a company Thomas Edison founded 130. relaunch while working for Group SJR, a content mar- keting agency. Everywhere I had been working felt like. death—’This magazine is going to close,’ ‘We’re working. that’s proven to work—one we’ve refined after helping. We are still working on freaking really hard.

Mi6 Roundup: LinkedIn’s Disconnect, Budgets, IoT and Innovation

MI6 Marketing Agency

LinkedIn has solid bones and good people working there. We’re now bringing our smart phones and wearing our Apple Watch or FitBit to work. As more and more devices and other things become “smart” we will be taking them to work with us. To address this you need to be a different type of leader, one that works. What’s LinkedIn’s vision you ask? Where’s it Happening Now?

Mi6 Roundup: Influencer Marketing, Canada Doesn’t Get Innovation and Issues Facing CMOs

MI6 Marketing Agency

Increase in “x-channel” measurement of influencer – this is adding a new layer to measuring influence and it’s too early to tell whether this will work or not. If they were qualified to do so, then the people running government led programs and incubator programs wouldn’t be working for the government. What key issues are facing marketing and security leaders today?

Mi6 Roundup: Influencer Marketing, Canada Doesn’t Get Innovation and Issues Facing CMOs

MI6 Marketing Agency

Increase in “x-channel” measurement of influencer – this is adding a new layer to measuring influence and it’s too early to tell whether this will work or not. If they were then the people running government led programs and incubator programs wouldn’t be working for the government! What should you consider when developing and implementing an influencer program? The goal?

Mi6 Agency’s Top Charts for May 2016

MI6 Marketing Agency

This blog series is updated every week with charts that focus on: B2B sales and marketing, industrial technologies (no consumer stuff) and areas that we play in! Two charts will be featured each week with some insights and thoughts from the author. Week of May 2nd. How Well Are Marketers Measuring ROI? This chart was created from a report done by Oracle and Econsultancy. Just to be clear though!

Staffing and Launching Your Content Marketing Program

success was attributed to work we did months ago. work needed,” he wrote in a blog post. Playbook series—the point where the difficult work. experiences as publishers and the work we’ve done. you excited to come to work every day, pushing you to. We are still working. telling you that certain things work—we want to tell you. actual work.”

Mi6 Roundup: How Marketers Buy, Canadian Startups and Innovation

MI6 Marketing Agency

Here’s a hint: it’s not ping pong tables, free food and funky places to meet at work. This Mi6 Round Up includes a glimpse into how marketers buy technology; Buffer’s challenges with declining web traffic from social media channels and the challenges (and opportunities) facing startup ecosystems in Canada. Finally, find out the role “simplicity” plays in branding and innovation. from Buffer.

Should My CEO be on Social Media?

MI6 Marketing Agency

If you’re a CEO, or working with one, this can help you assess where you are now and potentially where you want to be. There are many reasons companies, business leaders and CEOs themselves use for not being on LinkedIn or Twitter or any other social media platform for that matter. In the early days of social media (circa 2010 ish) it made sense for CEOs to be cautious and prudent. Sources.

Career Advice From Three Canadian CIOs

MI6 Marketing Agency

They provide insights and advice for those interested in an IT career including: the importance of getting people to work together so you can maximize the value of the team. Steve Heck:  The further up an organization you go the more you work through people. Creating a sense of what is possible and then allowing people to do great work. The DNA of the CIO. Having integrity.

Social CRM for Small Business

MI6 Marketing Agency

Social is changing the way people work and play. Nimble also wants to know about the things that aren’t working and need to be improved. Nimble customers love the ability to surf their social relationships to see the interconnections, to have a 360 degree view that they never imagined and it’s changin the way they work. An Interview with Jon Ferrara, Nimble Founder. love it!

Content Marketing 2016: Staffing, Measurement, and Effectiveness

49 percent work across B2B and B2C businesses. their work as average, not very effective, or not. at least 25 full-time employees working on content. However, putting in the work to team up with talented creative. almighty question: Does this strategy actually work? blend of data to get the full picture of what’s working. Copyright © 2015 Contently. little.

Linkedin for B2B Marketing

MI6 Marketing Agency

It’s a lot of work to manage a LI group well. Have each contact count — and work to count for each other. LI Direct Ads: In US market LI working well – Mixed in Asia – India / Singapore- good, Indonesia/ Philippines – not so great. Advice from Marketing Peers. Every Thursday night Jeremy Victor and a group of B2B marketers hold a B2B Twitter Chat session. These sessions are a tremendous source of ideas, insights and data. Mining For Gold in the Chatstream. Learn more here ). Therefore, opportunities like these #B2Bchat sessions are valuable.

Twitter for B2B Marketing

MI6 Marketing Agency

Focusing on becoming useful listening post that provides a new channel of info worked 4me. Marketing should set overall strat, w/SM sub-defined as one channel, execution can be the work of many. Twitter works best with representatives from important depts. think a team of 3-4 people and employing tools like HootSuite or CoTweet will work pretty efficiently. Working well… Q4: Who should a B2B company follow on twitter? Best tool is whatever one works best for those using it. If none work, wait a month and someone will build a new one. Tweet.

The Emerging Role of the CMO

MI6 Marketing Agency

The sales funnel doesn’t work anymore, now it’s about the customer journey. The B2C and B2B Buyer Controls the Sales Process. If you haven’t read IBM’s CMO Study it’s a core piece of research marketers should have sitting on their desks and on their screens. Key Points from the Video. Single most profound change is how buyers now control the buying process.

Mi6 Roundup: The Customer Experience, Shady Data Havens and Collective Creativity

MI6 Marketing Agency

Second, consistent participation allows you to build the influence of your brand and remain top of mind for subsequent purchases and finally, it is a personal way to interact with your current and potential customers. 2) Still Work to Do to Make Your Customers’ Experience More Personal. Here’s what we’re covering in this Round Up. Why message boards? Chris Herbert is the founder of Mi6.

Content Methodology: A Best Practices Report

This virtuous circle is only possible when the company works to build a culture of. work,” Becker said. “We needed to prove that content can improve marketing’s. culture of content doesn’t emerge overnight, but working to build one across these. Content Methodology: A Best Practices Report A content methodology works in much the same way as a flywheel. Content. In the.

Head Scratcher and Belly Buster Post: Jul 2016

MI6 Marketing Agency

They’ll be focused around stuff we’re interested in and that keeps us working of course in the areas of tech, B2B, sales and marketing. About These Posts. UPDATED: Jul 9/16. Here the Mi6 Team will post thoughts, quandaries and stuff that makes us scratch our heads, smile and laugh. We’ll keep things light, airy, entertaining and maybe a bit provocative! Brexit.

What is Marketing?

MI6 Marketing Agency

Great marketing and sales work together in order to establish a positive perception about your company and its product, creates demand and generates revenue. Who Needs Marketing? It boggles my mind that marketing is seen “nice to have&# or “other duty as required&# in some small to medium sized companies. It confuses me that organizations see marketing as separate and distinct from sales. cringe when I hear the term “marketing fluff&#. It’s that simple. The Marketing Mix. While some may argue that this framework is outdated please bear with me for a moment. Tweet.

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Building Your B2B Brand

MI6 Marketing Agency

What do they experience when working with your professional services organization? Learn what is working well and what isn’t. What Is A Brand? Don’t be led to think that branding and advertising are the same thing. Branding isn’t about what you say it’s about what people think and feel about you, your people, your product and your company. Pets.com. Nothing!

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B2B Company Websites

MI6 Marketing Agency

“We provide Innovative solution to boost the productivity of your empowered employees with paradigm shifting…&# doesn’t work. click-to-call works if people available. what works best is an click-to-chat (+30% sales and productive contacts). B2Bs work so hard on their stuff that they’re OBSESSED with TELLING EVERYTHING about their stuff. OK for work seriously, be reliable, pay attention to your product and your clients but don’t take yourself too seriously. Advice from Marketing Peers. Mining For Gold in the Chatstream. Ditto that.

Study: How Much of Your Content Marketing Is Effective?

What’s working—and what’s not—for over. working remotely. to explore what works for their particular audiences. necessarily work with content. Copyright © 2015 Contently. All rights reserved. contently.com By Jordan Teicher Study: How Much of Your Content. Marketing is Effective? 700 content marketers. CONTENTLY STUDY: HOW MUCH OF YOUR CONTENT MARKETING IS EFFECTIVE?

How to Align Marketing & Sales

MI6 Marketing Agency

For more than 20 years Christine has advised and worked with enterprise technology CEOs around the world on the opportunities and challenges that stand between them and success. A key challenge facing many companies, especially in hitech, is how to achieve sales and marketing alignment. An Interview with Christine Crandell, Marketing & Sales Alignment Thought Leader. In this episode of the the B2B Specialists podcast I interview Christine Crandell. Christine has conducted extensive research on this topic and has experience in making marketing and sales alignment happen.

Head Scratcher and Belly Buster Post: May 2016

MI6 Marketing Agency

They’ll be focused around stuff we’re interested in and that keeps us working of course in the areas of tech, B2B, sales and marketing. About These Posts. UPDATED: May 4/16. Look for [NEW]. Here the Mi6 Team will post thoughts, quandaries and stuff that makes us scratch our heads, smile and laugh. We’ll keep things light, airy, entertaining and maybe a bit provocative!

Mi6 Tip #4

MI6 Marketing Agency

We’ll work on this over the next month to move the needle a bit. Getting Value From Website Traffic Data. In B2B marketing measuring web traffic is important to measure but tools like Google Analytics provide the marketer with a firehose of data. The key is to decide what data is important to track and analyse. This post is one such example. Here’s What To Do. What To Measure.

Tips 27

Are You Giving More than Your Receiving?

MI6 Marketing Agency

She describes what the experience was like, the value it brought to her and her take on how the unconference worked. 2) Marketers Look to Integrate Email, Social, Mobile | Source: eMarketer. Save Some Time on Us. Some of the better reads we encountered this week. We’ve run a hi-liter through each post/article to emphasize what jumped out at us when reading them. We call these our Fave Five Posts. In 2012 we will focus on: technology trends, community and network development, crowdsourcing & B2B marketing. Our Favourite Posts for Week of Feb 6, 2012. Is it? Phelps.

B2B Marketing Trends for 2016

Ambal Balakrishnan, Head of Marketing and Strategy, Click Documents [link] B2B Marketing Trends for 2016 9 Take Content Marketing to the Next Level Get Over Our Fear of Video 75% of executives watch work-related videos at least once a week, and. get granular with marketing tactics and messages, and plan tactics based on what is likely to work in the. B2B Marketing. know which half."

Mi6 Quick Tip #8: Custom Groups

MI6 Marketing Agency

would have embedded it but for some reason it wouldn’t work. How Philips Engages with Radiologists. Linkedin is the primary public social network for making connections and engaging with business professionals. This is a closed group available to Employees/Alumni, Users and Consultants of Philips Medical products. Watch an Interview About This Linkedin Group. My kind of video!

Can Facebook Save Our Planet?

MI6 Marketing Agency

It provides a platform where people can openly share, learn and work towards a noble cause. Open Compute Project Could Help. Facebook’s Open Compute Project, in my view, could go down as a major milestone and advancement in technology, social networking and B2B marketing history. There I said it! Now I’ll defend it. www.youtube.com/watch?v=p4D9UNXKGV4. p4D9UNXKGV4. Key Issues We Are Facing.

Mi6 Quick Tip #3

MI6 Marketing Agency

You turn to your sales force to promote the event but they are too busy working on deals. While working as Director of Marketing at UNIS LUMIN, a Systems Integrator in the Toronto area I produced a series of box events. Promote it, but also work with the sales team to ensure they are on board and committed to having their accounts attend. What do you do? Sales Teams. Tweet.

Tips 23

Interview with Sekey Vincent, Co-founder Jelly Bean Solutions

MI6 Marketing Agency

Sekey talks about what Jelly Bean offers and makes reference to some recent work including: Rosies Tea Party and a Williams Coffee Pub Franchise Location. Author: Chris Herbert. Audience: Web marketers, marketing professionals, entrepreneurs, online retailers. Sekey Vincent is the co-founder of Jelly Bean Solutions. Jelly Bean offers interactive web marketing and ecommerce solutions.

Evangelizing a Content Marketing Program

working, and as a result, creating content people. work so you can create better content and con- tinuously build a bigger and better audience. Moye publishers 15 to 20 stories each month through a “virtual news- room,” as most of the team, including Moye, works remotely. doesn’t work in the modern media landscape. All rights reserved. Introduction 4 II. The hotel giant.

Do You Have a Reference Program?

MI6 Marketing Agency

In my 13 years working in the technology industry I’ve witnessed unnecessary stress and chaos in producing proposals, especially when it comes to references. Author: Chris Herbert. Audience: Senior Executives, Marketing and Sales Professionals, Reference Program Managers and Practice Leaders. Most request for proposals require references. Does this Sound Familiar? The Solution.