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Head Scratcher and Belly Buster Post: April 2016

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They’ll be focused around stuff we’re interested in and that keeps us working of course in the areas of tech, B2B, sales and marketing. About These Posts. UPDATED: April 15/16. Look for [NEW]. Here the Mi6 Team will post thoughts, quandaries and stuff that makes us scratch our heads, smile and laugh. We’ll keep things light, airy, entertaining and maybe a bit provocative!

Mi6 Agency’s Top Charts for April 2016

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But, having said that, most of us communicate, work and consume content on various devices each day. So, if you’re a software development company or SaaS provider make sure that you’re developing for various devices especially if your application is used at and for work. Two charts will be featured each week with some insights and thoughts from the author. Week of April 4th.

Head Scratcher and Belly Buster Post: Week of April 4, 2016

MI6 Marketing Agency

They’ll be focused around stuff we’re interested in and that keeps us working of course in the areas of tech, B2B, sales and marketing. About These Posts. Here the Mi6 Team will post thoughts, quandaries and stuff that makes us scratch our heads, smile and laugh. We’ll keep things light, airy, entertaining and maybe a bit provocative! Do IoT Product Makers Really Care About the Safety of Our Homes? Why is it that no home based Internet of Things products I’ve seen at Best Buy say anything about security? Nothing on their packaging! Nothing on their displays!

Mi6 Round Up: Social Selling, Startups, Tech Innovation & the Chief Digital Officer

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Canada has some work to do! This Mi6 Round Up includes tips on social selling, Vancouver’s Startup Ecosystem getting downgraded, the importance of technology innovation for countries and a look into the evolving role of two c-suite roles. Sales and Marketing. This Guy Gets Social Selling. Is Twitter now the number one choice, over LinkedIn, for sales and marketing professionals? Technology.

Content Marketing Playbook: Strategy and Roadmap

back the curtain on the groundbreaking work hap- pening inside a company Thomas Edison founded 130. relaunch while working for Group SJR, a content mar- keting agency. Everywhere I had been working felt like. death—’This magazine is going to close,’ ‘We’re working. that’s proven to work—one we’ve refined after helping. We are still working on freaking really hard.

Mi6 Roundup: Influencer Marketing, Canada Doesn’t Get Innovation and Issues Facing CMOs

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Increase in “x-channel” measurement of influencer – this is adding a new layer to measuring influence and it’s too early to tell whether this will work or not. If they were then the people running government led programs and incubator programs wouldn’t be working for the government! What should you consider when developing and implementing an influencer program? The goal?

Mi6 Agency’s Top Charts for May 2016

MI6 Marketing Agency

This blog series is updated every week with charts that focus on: B2B sales and marketing, industrial technologies (no consumer stuff) and areas that we play in! Two charts will be featured each week with some insights and thoughts from the author. Week of May 2nd. How Well Are Marketers Measuring ROI? This chart was created from a report done by Oracle and Econsultancy. Just to be clear though!

Mi6 Roundup: How Marketers Buy, Canadian Startups and Innovation

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Here’s a hint: it’s not ping pong tables, free food and funky places to meet at work. This Mi6 Round Up includes a glimpse into how marketers buy technology; Buffer’s challenges with declining web traffic from social media channels and the challenges (and opportunities) facing startup ecosystems in Canada. Finally, find out the role “simplicity” plays in branding and innovation. from Buffer.

Should My CEO be on Social Media?

MI6 Marketing Agency

If you’re a CEO, or working with one, this can help you assess where you are now and potentially where you want to be. There are many reasons companies, business leaders and CEOs themselves use for not being on LinkedIn or Twitter or any other social media platform for that matter. In the early days of social media (circa 2010 ish) it made sense for CEOs to be cautious and prudent. Sources.

Staffing and Launching Your Content Marketing Program

success was attributed to work we did months ago. work needed,” he wrote in a blog post. Playbook series—the point where the difficult work. experiences as publishers and the work we’ve done. you excited to come to work every day, pushing you to. We are still working. telling you that certain things work—we want to tell you. actual work.”

Career Advice From Three Canadian CIOs

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They provide insights and advice for those interested in an IT career including: the importance of getting people to work together so you can maximize the value of the team. Steve Heck:  The further up an organization you go the more you work through people. Creating a sense of what is possible and then allowing people to do great work. The DNA of the CIO. Having integrity.

Social CRM for Small Business

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Social is changing the way people work and play. Nimble also wants to know about the things that aren’t working and need to be improved. Nimble customers love the ability to surf their social relationships to see the interconnections, to have a 360 degree view that they never imagined and it’s changin the way they work. An Interview with Jon Ferrara, Nimble Founder. love it!

Linkedin for B2B Marketing

MI6 Marketing Agency

It’s a lot of work to manage a LI group well. Have each contact count — and work to count for each other. LI Direct Ads: In US market LI working well – Mixed in Asia – India / Singapore- good, Indonesia/ Philippines – not so great. Advice from Marketing Peers. Every Thursday night Jeremy Victor and a group of B2B marketers hold a B2B Twitter Chat session. These sessions are a tremendous source of ideas, insights and data. Mining For Gold in the Chatstream. Learn more here ). Therefore, opportunities like these #B2Bchat sessions are valuable.

Twitter for B2B Marketing

MI6 Marketing Agency

Focusing on becoming useful listening post that provides a new channel of info worked 4me. Marketing should set overall strat, w/SM sub-defined as one channel, execution can be the work of many. Twitter works best with representatives from important depts. think a team of 3-4 people and employing tools like HootSuite or CoTweet will work pretty efficiently. Working well… Q4: Who should a B2B company follow on twitter? Best tool is whatever one works best for those using it. If none work, wait a month and someone will build a new one. Tweet.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

49 percent work across B2B and B2C businesses. their work as average, not very effective, or not. at least 25 full-time employees working on content. However, putting in the work to team up with talented creative. almighty question: Does this strategy actually work? blend of data to get the full picture of what’s working. Copyright © 2015 Contently. little.

The Emerging Role of the CMO

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The sales funnel doesn’t work anymore, now it’s about the customer journey. The B2C and B2B Buyer Controls the Sales Process. If you haven’t read IBM’s CMO Study it’s a core piece of research marketers should have sitting on their desks and on their screens. Key Points from the Video. Single most profound change is how buyers now control the buying process.

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Mi6 Roundup: The Customer Experience, Shady Data Havens and Collective Creativity

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Second, consistent participation allows you to build the influence of your brand and remain top of mind for subsequent purchases and finally, it is a personal way to interact with your current and potential customers. 2) Still Work to Do to Make Your Customers’ Experience More Personal. Here’s what we’re covering in this Round Up. Why message boards? Chris Herbert is the founder of Mi6.

Head Scratcher and Belly Buster Post: Jul 2016

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They’ll be focused around stuff we’re interested in and that keeps us working of course in the areas of tech, B2B, sales and marketing. About These Posts. UPDATED: Jul 9/16. Here the Mi6 Team will post thoughts, quandaries and stuff that makes us scratch our heads, smile and laugh. We’ll keep things light, airy, entertaining and maybe a bit provocative! Brexit.

What is Marketing?

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Great marketing and sales work together in order to establish a positive perception about your company and its product, creates demand and generates revenue. Who Needs Marketing? It boggles my mind that marketing is seen “nice to have&# or “other duty as required&# in some small to medium sized companies. It confuses me that organizations see marketing as separate and distinct from sales. cringe when I hear the term “marketing fluff&#. It’s that simple. The Marketing Mix. While some may argue that this framework is outdated please bear with me for a moment. Tweet.

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5 New B2B Sales and Marketing Strategies

your best people are working blind.”. goals and it takes hard work. 5 New B2B Sales and Marketing. Strategies. Overground. 2. The traditional B2B sales and marketing model is typically depicted in the shape. of a funnel; flow starts with marketing and then transitions to sales. Pretty. standard, right? Well, the model has shifted with the customer now in control and. disconnect.

Building Your B2B Brand

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What do they experience when working with your professional services organization? Learn what is working well and what isn’t. What Is A Brand? Don’t be led to think that branding and advertising are the same thing. Branding isn’t about what you say it’s about what people think and feel about you, your people, your product and your company. Pets.com. Nothing!

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B2B Company Websites

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“We provide Innovative solution to boost the productivity of your empowered employees with paradigm shifting…&# doesn’t work. click-to-call works if people available. what works best is an click-to-chat (+30% sales and productive contacts). B2Bs work so hard on their stuff that they’re OBSESSED with TELLING EVERYTHING about their stuff. OK for work seriously, be reliable, pay attention to your product and your clients but don’t take yourself too seriously. Advice from Marketing Peers. Mining For Gold in the Chatstream. Ditto that.

How to Align Marketing & Sales

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For more than 20 years Christine has advised and worked with enterprise technology CEOs around the world on the opportunities and challenges that stand between them and success. A key challenge facing many companies, especially in hitech, is how to achieve sales and marketing alignment. An Interview with Christine Crandell, Marketing & Sales Alignment Thought Leader. In this episode of the the B2B Specialists podcast I interview Christine Crandell. Christine has conducted extensive research on this topic and has experience in making marketing and sales alignment happen.

Mi6 Tip #4

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We’ll work on this over the next month to move the needle a bit. Getting Value From Website Traffic Data. In B2B marketing measuring web traffic is important to measure but tools like Google Analytics provide the marketer with a firehose of data. The key is to decide what data is important to track and analyse. This post is one such example. Here’s What To Do. What To Measure.

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Definitive Guide to Planning a New Content Initiative

At Divvy, we work closely with many of our. that work just for her. find the beauty tips, tricks and products that work just for her. working very well for them.” “If your content marketing is for everybody, it’s for nobody.” While it might take some hard work and convincing to narrow. Does she even have the skillset to handle the design work on this piece?

Are You Giving More than Your Receiving?

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She describes what the experience was like, the value it brought to her and her take on how the unconference worked. 2) Marketers Look to Integrate Email, Social, Mobile | Source: eMarketer. Save Some Time on Us. Some of the better reads we encountered this week. We’ve run a hi-liter through each post/article to emphasize what jumped out at us when reading them. We call these our Fave Five Posts. In 2012 we will focus on: technology trends, community and network development, crowdsourcing & B2B marketing. Our Favourite Posts for Week of Feb 6, 2012. Is it? Phelps.

Mi6 Quick Tip #8: Custom Groups

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would have embedded it but for some reason it wouldn’t work. How Philips Engages with Radiologists. Linkedin is the primary public social network for making connections and engaging with business professionals. This is a closed group available to Employees/Alumni, Users and Consultants of Philips Medical products. Watch an Interview About This Linkedin Group. My kind of video!

Can Facebook Save Our Planet?

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It provides a platform where people can openly share, learn and work towards a noble cause. Open Compute Project Could Help. Facebook’s Open Compute Project, in my view, could go down as a major milestone and advancement in technology, social networking and B2B marketing history. There I said it! Now I’ll defend it. www.youtube.com/watch?v=p4D9UNXKGV4. p4D9UNXKGV4. Key Issues We Are Facing.

Mi6 Quick Tip #3

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You turn to your sales force to promote the event but they are too busy working on deals. While working as Director of Marketing at UNIS LUMIN, a Systems Integrator in the Toronto area I produced a series of box events. Promote it, but also work with the sales team to ensure they are on board and committed to having their accounts attend. What do you do? Sales Teams. Tweet.

Tips 23

Content Methodology: A Best Practices Report

This virtuous circle is only possible when the company works to build a culture of. work,” Becker said. “We needed to prove that content can improve marketing’s. culture of content doesn’t emerge overnight, but working to build one across these. Content Methodology: A Best Practices Report A content methodology works in much the same way as a flywheel. Content. In the.

Interview with Sekey Vincent, Co-founder Jelly Bean Solutions

MI6 Marketing Agency

Sekey talks about what Jelly Bean offers and makes reference to some recent work including: Rosies Tea Party and a Williams Coffee Pub Franchise Location. Author: Chris Herbert. Audience: Web marketers, marketing professionals, entrepreneurs, online retailers. Sekey Vincent is the co-founder of Jelly Bean Solutions. Jelly Bean offers interactive web marketing and ecommerce solutions.

Do You Have a Reference Program?

MI6 Marketing Agency

In my 13 years working in the technology industry I’ve witnessed unnecessary stress and chaos in producing proposals, especially when it comes to references. Author: Chris Herbert. Audience: Senior Executives, Marketing and Sales Professionals, Reference Program Managers and Practice Leaders. Most request for proposals require references. Does this Sound Familiar? The Solution.

March Mi6 Chart Toppers

MI6 Marketing Agency

By the way Myspace’s recent revamp hasn’t worked. #10 Chart: In N.A. March 2011. Every weekday we share charts from various research reports, articles and posts that are relevant and useful (we hope!) to marketing professionals. They are tweeted via Chris Herbert’s Twitter stream and posted in our chartstream on Posterous. Each month we share with you the most popular charts based on # of views in this Top 10 blog post. We include our thoughts about each chart and a link to the actual chart and source. Let’s Get Started! These charts were viewed 29,137 times. Top 10 Charts. Tweet.

Mi6 Quick Tip #6

MI6 Marketing Agency

There’s the kind that works like a projector screen or blind. Save Money on Event Signage. Chances are you’ve seen a banner stand at a mall, in a retail store and at a tradeshow. You may not know the name but you’ve probably seen them. banner stand is a device that holds a promotional banner promoting a sale, your company, your brand etc. So, what is this quick tip about? Recommendation.

Study: How Much of Your Content Marketing Is Effective?

What’s working—and what’s not—for over. working remotely. to explore what works for their particular audiences. necessarily work with content. Copyright © 2015 Contently. All rights reserved. contently.com By Jordan Teicher Study: How Much of Your Content. Marketing is Effective? 700 content marketers. CONTENTLY STUDY: HOW MUCH OF YOUR CONTENT MARKETING IS EFFECTIVE?

Head Scratcher and Belly Buster Post: June 2016

MI6 Marketing Agency

They’ll be focused around stuff we’re interested in and that keeps us working of course in the areas of tech, B2B, sales and marketing. We wonder if this will accelerate the Bring Your Own Device (BYOD) to work phenomena. About These Posts. UPDATED: . Here the Mi6 Team will post thoughts, quandaries and stuff that makes us scratch our heads, smile and laugh. seriously!