| | | Measurable Marketing | |  Work | 34 articles |
| Page 1 of 1 | Previous | Next | MEASURABLE MARKETING MARCH 15, 2012  Top Website Design Trends for 2012 Large images work to draw a visitor in, creating more of an immersive user experience. Modal boxes are much more elegant and unobtrusive, working to layer information without frustrating or driving the user away from key pages. Ultimately, web design needs to work in conjunction with a solid content strategy, SEO, and conversion optimization to be fully successful. The Grid. | MEASURABLE MARKETING MARCH 14, 2012  Jakob Nielsen on Mobile Usability: Top Mistakes that Companies Make founding fathers of the science of usability , and his work has been instrumental in shaping how we understand the interaction between humans and technology. For those who may not already know, Jakob Nielsen is one of the. We came across an interesting recap of Nielsen's discussion with Melinda Krueger (blogger at ClickZ ) on the topic of desktop vs. mobile user experience. | | | | | |
| MEASURABLE MARKETING FEBRUARY 8, 2012 The Fascinating Seven: Emotional "Triggers" Every Marketer Needs to Be Aware Of Receiving acclaim for her recent work, which brings together market research, behavioural and social studies, along with neurobiology and evolutionary anthropology, Hogshead has identified patterns for understanding how to captivate today's attention-deprived consumer. Many marketers (if not all!) have, at some point in their careers, come across basic principles of behavioural psychology. Maslow's Hierarchy of Needs is one prominent example that marketing professionals have historically drawn upon to understand some of the psychological motivations for action. What does this mean? | MEASURABLE MARKETING NOVEMBER 10, 2011  LinkedIn for Lead Generation: 5 Ways to Get Started LinkedIn recently added company status updates which work similarly to Facebook’s Wall feature. If you're a B2B company, LinkedIn’s network is the ideal platform to connect your business to over 120 million professionals. Here are five ways you can improve your company’s presence and begin increasing your lead flow. Use Your Company Profile More Effectively. Go Team! | MEASURABLE MARKETING OCTOBER 1, 2010 6 Things I’d Tell Someone Who Wants to Start a Business Blog (that I wish someone would have told me) Find a number of effective methods for driving incremental traffic and work the process. Here’s a quick list of things I wish I had known when setting out to create a business blog: You should write everyday, but writing everyday doesn’t mean publishing everyday. You should constantly be thinking about what you’ll write about, and you should be writing down whatever comes to mind. Every now and again that might come together into something you can use, often it won’t. Just because you posted something to be read doesn’t mean it will be. You have no idea. | MEASURABLE MARKETING JANUARY 20, 2012  Have a Mobile Website? If Not, Here's Why You Should These numbers are usually surprising for many of the marketers I work with. This is a guest post from Sagar Jani, Digital Strategist at Station X Communications. If you find this post useful, be sure to register for Marqui's free live webinar, The Marketer's Guide to Taking Your Website Mobile , on Tuesday January 31 @ 10:30-11:30AM PST. It already is. The time for delay has long passed. | | | | | | | |
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MEASURABLE MARKETING | THURSDAY, APRIL 5, 2012 What to Consider When Putting Together a Gamification Strategy
Work and Play are Not Opposing Concepts. As Dr. Stuart Brown states in this TEDtalk , play can actually encourage productivity at work, when done properly. More and more companies today are latching onto the potential of gamification to drive engagement and awareness, and the number of companies delivering gamification-specific services has also increased. Although many marketers are familiar with the principles of gamification, some still struggle to incorporate these into their overall marketing strategies. Badges are Great Rewards. How will your company make use of them? MORE >> -
MEASURABLE MARKETING | FRIDAY, NOVEMBER 25, 2011  What Google's Search Algorithm Update Means For Marketers: An Interview with Dan Biggs, Digital Strategist
This isn't that new, because Google's had what they call QDF or Query Deserved Freshness for a few years now, so this update is working to refine that and place more importance on freshness. think this is definitely going to have a negative impact on marketers that aren't working to develop fresh and interesting content. Many of you have heard of Google's recent. update to its search algorithm. The search algorithm change has caused. quite a stir in the SEO space, and many marketers (some of which are undoubtedly. what exactly the update means for their business. MORE >> -
MEASURABLE MARKETING | THURSDAY, MARCH 31, 2011 Webinar Recap: Email - Cut Through the Clutter and Get Better Results
Email analytics can help you improve on future campaigns only if you choose to accept what isn’t working, then do something about it. We just finished today's email marketing webinar, presented by our Key Account Manager, Penny Greening. The presentation was all about email best practices and optimizing your current email strategy. Here are some of the highlights from the webinar: Marqui's Approach to Email Marketing. Each email campaign delivered should support your overall business goals. Protecting yourself against spam flagging. Understand Canada's FISA Bill, Bill C-28. MORE >> -
MEASURABLE MARKETING | THURSDAY, OCTOBER 14, 2010  Gap's Re-Branding Misfire
“Asking designers to re-design your logo through this spec work stunt is completely appalling and beyond unethical! If there is nothing wrong with your current branding, and it's working for your company (and has worked for decades, as in the case of Gap) why change? Here’s another story about a big company and a big social media disaster. For those of you who aren’t aware, early last week Gap unveiled a new logo on its website. What happened? You are blatantly devaluing an already devalued profession. You should be truly ashamed of yourself…&#. MORE >> -
MEASURABLE MARKETING | WEDNESDAY, APRIL 6, 2011  6 Optimization Tips to Improve Higher Ed Landing Pages
Different formats and content will work for different organizations, audiences and campaigns. It’s important that your consistently testing and experimenting with different landing page formats to help you see what works best for your organization. Landing pages are an important aspect of higher education institutions’ conversion tactics, but, if your landing pages aren’t converting your prospects to leads, then they’re most likely not optimized. So—how can you improve your conversion rates? Differentiate. Match your target. Be Credible. MORE >>
- A Paradigm Shift? Rethinking the Marketing and Sales Funnel in 2012 MEASURABLE MARKETING | WEDNESDAY, MARCH 7, 2012
- Might as Well be Lorem Ipsum MEASURABLE MARKETING | TUESDAY, MARCH 22, 2011
- Will Timeline Revolutionize the Facebook Brand Page? MEASURABLE MARKETING | THURSDAY, JANUARY 26, 2012
- 4 Reasons Why You Need to Let Your Employees be Your Biggest Fans MEASURABLE MARKETING | THURSDAY, MARCH 24, 2011
- The Question of Email vs. Social Media: 4 Reasons Why Email is Still Relevant MEASURABLE MARKETING | TUESDAY, SEPTEMBER 21, 2010
- User Focused Design MEASURABLE MARKETING | TUESDAY, SEPTEMBER 4, 2012
- Going Local: 4 Tips and Tricks for Getting the Most out of Local Search MEASURABLE MARKETING | FRIDAY, FEBRUARY 17, 2012
- QR Codes: A Mobile Marketer’s Dream? MEASURABLE MARKETING | TUESDAY, MARCH 29, 2011
- The Happy Marriage of Sales and Marketing: Some Insights from Tammi Couto, Business Development Executive MEASURABLE MARKETING | WEDNESDAY, FEBRUARY 15, 2012
- 9 B2B Social Media Errors to Understand Before Jumping in MEASURABLE MARKETING | MONDAY, SEPTEMBER 20, 2010
- Content Marketing: 5 Tips and Tricks for a Winning Strategy MEASURABLE MARKETING | THURSDAY, NOVEMBER 3, 2011
- How to Revive Tired Email Subscribers MEASURABLE MARKETING | WEDNESDAY, OCTOBER 13, 2010
- Introducing Google's Project Re:Brief, a Documentary Set to Shake Up the Ad Industry MEASURABLE MARKETING | WEDNESDAY, MARCH 21, 2012
- Balancing Corporate and Personal Branding MEASURABLE MARKETING | MONDAY, OCTOBER 4, 2010
- Google Acquires Motorola: Global Smart Phone Domination? MEASURABLE MARKETING | FRIDAY, AUGUST 26, 2011
- Webinar Q&A: April 21, 2011 - How to Build a Long-Term SEO Strategy MEASURABLE MARKETING | THURSDAY, APRIL 21, 2011
- 3 Ways You may be Sabotaging Your B2B Website MEASURABLE MARKETING | WEDNESDAY, SEPTEMBER 22, 2010
- Leveraging the Long Tail keywords in Your B2B Web Marketing Part I MEASURABLE MARKETING | TUESDAY, SEPTEMBER 28, 2010
- Google Introduces Goo.gl: Is it Worth Using? MEASURABLE MARKETING | TUESDAY, OCTOBER 5, 2010
- How to Create a Lead Scoring Process that Gets You More Sales MEASURABLE MARKETING | WEDNESDAY, OCTOBER 6, 2010
- “It’s Gonna Be Like Buttah” Part I of II -My Observations On Adopting New Technology MEASURABLE MARKETING | MONDAY, JUNE 29, 2009
- “It’s Gonna Be Like Buttah” Part II of II – Facing the Brutal Facts About Adopting New Technology MEASURABLE MARKETING | WEDNESDAY, JULY 1, 2009
- Subject Lines: The Good, the Bad and the Ugly MEASURABLE MARKETING | WEDNESDAY, JULY 15, 2009
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