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Ten Use Cases for Content Curation in Marketing

Marketing to Business Executives Blog

Marketing to Business Executives Blog B2B Marketing Strategies that Work Home About Home > Content curation , Content marketing , Social media management , Thought leadership > Ten Use Cases for Content Curation in Marketing Ten Use Cases for Content Curation in Marketing 01/12/2011 Marketing to Business Executives Leave a comment Go to comments Content curation offers the promise of addressing both information consumers’ and marketers’ challenges in taming the flood of digital information.  But as I look at the vendor landscape it is apples and oranges.  Reduce costs. 

Top Eight Reasons B2B Marketers Use Content Curation

Marketing to Business Executives Blog

True, the search traffic often goes to the microsite used to feature the curated content (which of course also includes your company’s best work). Marketers view content curation as a social as well as a content initiative. Reason 2: Because curated sites draw search engine traffic, they aid SEO strategies. Visitors often click through to the company website.

Games as Content in B2B Marketing

Marketing to Business Executives Blog

Your work never fails to impress me. Turns out games have been used in B2B several (many?) times, You start, as always, with the customers’ questions at each stage of the buying cycle.  You also need another starting point: your company’s world view or story line.  Must be some serious B2B buyers among those playing games.  As always, go where the customer is. I’m sold. 

Top Two Areas of Struggle in Marketing Automation Implementation

Marketing to Business Executives Blog

The work with sales on lead management processes takes time to build understanding and explore needs and viewpoints.  So you’re in the market for a marketing automation platform.  Better advice:  start investing in deployment well before you choose a platform. . You spent the money and maybe put your career on the line. The The results aren’t there. No one is happy. Your thoughts?

B2B Marketing Trends for 2016

Ambal Balakrishnan, Head of Marketing and Strategy, Click Documents [link] B2B Marketing Trends for 2016 9 Take Content Marketing to the Next Level Get Over Our Fear of Video 75% of executives watch work-related videos at least once a week, and. get granular with marketing tactics and messages, and plan tactics based on what is likely to work in the. B2B Marketing. know which half."

Number One in Social Business

Marketing to Business Executives Blog

And managers, who had been spending half their time handling surprises, gained valuable work time. At Enterprise 2.0 this week in Boston, I found a few inspiring moments amid all the activity.  I particularly liked the opening keynote presentations by John Hagel from Deloitte on the first day and Lee Bryant of Headshift  on the second day.  The big takeaway…my number one in social business:  it all starts with a problem that needs to be solved…and that you can affect. Hagel described a simple metrics-based path to finding the right problem to address.  Social business

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New Research on Why CRM Fails…Also Lessons for Marketing Automation

Marketing to Business Executives Blog

“Hard work and commitment are what it takes to develop marketing capabilities…far from being a black box (marketing capabilities) can be developed through conscious, goal-directed learning by those responsible for CRM.&#. MIT Sloan Management Review (Spring 2011) published new research on CRM in an article titled, “Why CRM Fails and How to Fix It.&#   This is fantastic reading; truly an energizing piece pointing to down-to-earth advice.  The four key insights that the authors drew from their research are equally applicable to marketing automation.  Back to the article. 

5 Reasons for Low Adoption of Marketing Technology and How to Move Forward

Marketing to Business Executives Blog

Moving forward in this mostly uncharted territory requires important business skills: the leadership to work effectively across functions in the organization, the knowledge to plan a technology strategy , the judgment to reengineer processes and train/recruit the right team, the focus to engineer activities to support business objectives , and the analytical skill to keep finding ways to improve outcomes. Hence, low adoption rates of marketing technologies can’t be explained by lack of availability of appropriate solutions.  Progress Lack of, or delayed, IT support.

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Marketing: The New Finance…with a technology ecosystem to support it

Marketing to Business Executives Blog

Workflow, collaboration, and sharing: facilitating and securing the planning and execution of marketing’s work in multiple locations, roles, and organizational units. At the Adobe Omniture  Summit 2011, Aseem Chandra, Vice President of Marketing for the Omniture Business Unit, referred to marketing as “the new finance” because it can now measure the pulse of the business in a way that only finance could have in years past. Think about it. Finance tracks the value chain of the business. It’s important, but mostly inward facing. Do you agree?  What would you add?

B2B Marketing Trends for 2016

Ambal Balakrishnan, Head of Marketing and Strategy, Click Documents [link] B2B Marketing Trends for 2016 9 Take Content Marketing to the Next Level Get Over Our Fear of Video 75% of executives watch work-related videos at least once a week, and. get granular with marketing tactics and messages, and plan tactics based on what is likely to work in the. B2B Marketing. know which half."

Evidence:the heart of your business (and marketing) plan.

Marketing to Business Executives Blog

Step 2:  Look for antilogs, or evidence that your business idea may not work.  Their research shows that businesses that try to execute their business plans flawlessly usually fail.  Most successful businesses did not start out intending to be in the business that succeeded for them. ( Read the book for some great examples.) Conclusion:  Apple would have to make its money on the device.

Content marketers: throw out your editorial calendar!

Marketing to Business Executives Blog

Didn’t you just pay a consultant a lot of money to get you into the discipline of working through the calendar? . The first recommendation in Accenture’s publication, Social Media:  Rewriting the Rules on Content Management , is to throw out your editorial calendar.  Shocking!  Shocking!  Isn’t the editorial calendar the tool you use to keep a regular flow of relevant content moving out to constituents?  Doesn’t it drive your budget, assignment, and approval cycles?  Accenture’s point is that editorial calendars are based on push rather than pull marketing. 

Sorting through content curation options

Marketing to Business Executives Blog

Marketing to Business Executives Blog B2B Marketing Strategies that Work Home About Home > Content curation , Content marketing , Lead management , Marketing technology , Social media management , Thought leadership > Sorting through content curation options Sorting through content curation options 01/13/2011 Marketing to Business Executives Leave a comment Go to comments Let’s say you are serious about establishing a thought leadership position in an area of keen concern to your customers.  There are dozens of content curation tools out there.  Let me know what you think.

How to Make Remote Work Actually Work

Hubspot

One of my favorite things about working remotely -- which I do a few times a month -- is the freedom to get comfortable. When I work from home, I'm usually find myself in one of three positions: sitting up at the table, laying down with my laptop, or buried in a pillow avalanche on my couch. Why is remote work becoming such a big deal? How to Make Remote Work Work.

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B2B Marketing Trends for 2016

Ambal Balakrishnan, Head of Marketing and Strategy, Click Documents [link] B2B Marketing Trends for 2016 9 Take Content Marketing to the Next Level Get Over Our Fear of Video 75% of executives watch work-related videos at least once a week, and. get granular with marketing tactics and messages, and plan tactics based on what is likely to work in the. B2B Marketing. know which half."

How to reach your customers at work or at home

Biznology

On the flip side, consumer marketers can use the capability to broaden the profile of their targets—where they work, their titles, schools attended, past employers, their LinkedIn URL, and maybe even their business email address—all kinds of data points that provide additional insight and access. Offer business people consumer products based on their work status. Like this post?

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Getting Big Data to Actually Work

Buzz Marketing for Technology

Most marketers I talk with today say they are drowning in data. But in reality data they really want sits in disparate systems throughout the organization. Or if their company has invested big money in a traditional data warehouse, the results have fallen short of expectations. This is not just my opinion. And only a small percentage reported effective data management practices.

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How Experiential Marketing Works: 7 Enlightening Tips

Hubspot

It can work on a number of different levels. We’ll talk more about partnering with other brands in a bit, but working with other businesses on these initiatives can benefit everyone involved, especially if it enhances the experience and helps you both reach previously untapped audiences. 3) Transform the space. What makes a good story? Is it the happy ending? We sought to find out.

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Does Paid Social Media Work?

It's All About Revenue

Wondering what works for other businesses? It's Friday Five time and this week's topic is Social Media. New Research Reveals Paid Social Media Effectiveness. Do you know where to spend your social media marketing dollars? In this article you’ll discover recent insights on the effectiveness of paid social media marketing. Read the full story on Social Media Examiner.

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Crafting content that works

Biznology

For too many marketers, content marketing doesn’t work. Here’s a guide to crafting content that really does work. If you can weave a narrative through the individual items you publish and through your work as a whole, you’ll grab your audience’s attention in a way few other approaches can match. The post Crafting content that works appeared first on Biznology. It should.

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Proof that Account-based Marketing Works

ViewPoint

One healthcare IT solutions company with a complex solution and a finite market learned first-hand just how account-based marketing works. When sales and marketing work together to drive revenue (and that takes process for sure) everybody benefits—the prospect/client, the team members, and the organization as a whole. Companies that spend less on their marketing programs and generate better and bigger deals using a super-targeted approach to marketing are using an approach that you might have heard about—account-based marketing. Here’s a specific example for you. More Leads.

Why working in marketing makes you bitchy

grow - Practical Marketing Solutions

Part of this irritability may stem from the copious amounts of BS shoveled at us each day, but a new “ State of Marketing Work ” report from Workfront points to some other factors. In fact, reading this report, it’s hard to believe you might work in marketing and NOT be kind of a b h. Some of the highlights of the findings include: Marketers now work 45.9 When asked what gets in the way of work the most, marketers say wasteful meetings (62%) and excessive oversight (51%) are the biggest offenders. Work spaces where people are shoulder to shoulder.

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When all the hard work on social media … just doesn’t work

grow - Practical Marketing Solutions

Nobody has worked harder to build a digital consulting business than Ray. And, it didn’t work. The following post is about the choice I made to leave my company, NewRayCom to work in a Call Center. When social media doesn’t work. thought I had thrown away the last six years working as a digital marketer. And, it didn't work. What went wrong?

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How Google Works [Infographic]

Hubspot

So how does Google actually work? Ever wonder how Google manages to serve you just the content you''re looking for? You put in a few words, and within a few microseconds, you''ve got pages and pages of results ready to address your query. It''s so fast, so accurate, and so comprehensive, it almost seems like magic. Almost. Check it out below: SEO Daily Weekly

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Infographic of the Week: Social Networking at Work

Ad Your Comment Here

Simply Zesty brings us some interesting visuals on how social media is seen at work (in the UK…but let’s be honest, it’s probably similar in the US!). Infographics infographic social networking at workA new set of stats show that two out of every three people agree that social media should be banned in the workplace.

5 Big tips to make LinkedIn ads work for you

grow - Practical Marketing Solutions

Stop expecting people to work that way. 3. One of the best converting offers I’ve worked with was a piece of content promoted with the line “we’ve read all the books so you don’t have to.” ” We didn’t promise profits, growth, or business efficiency, even though that is the space we were working in. And it worked extremely well. 4.

Trade Shows Can Work!-new idea!

Your Sales Management Guru

Trade Shows Can Work-new idea ! NOTE: Several weeks ago I wrote a blog on “ Why Trade Shows Don’t Work” , shortly after a good friend, Todd Schnick, wrote me a note to discuss how he makes trade shows work!  I asked Todd to write a blog regarding how he works with organizations in a very unique manner using podcasts.  The blog below is Todd’s.  I hope you enjoy!  Shame.

10 Marketing Reports Everyone Working Online Should Read

ScribbleLive

Through testing different approaches, marketers can get a sense of what works best for their demographics. Because there is often a lot of content created off the heals of these trends, it can be difficult to get the full scope of what actually works. Companies and organizations work every year to bring a bit more clarity to the field by diving deep and asking the bigger questions.

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Why This Cold Sales Email Template Works So Well

Sales Prospecting Perspectives

The truth is, every prospect is different, so there''s no guaranteeing that one best practice will work above all others. That''s why this cold sales email template works so well: Hi , As an avid business professional, I like to stay up to date on industry news and insights. If you''re in inside sales, customize this message and see if it works for your company. EST sound?

How Account Based Advertising Really Works

Digital B2B Marketing

Or to put it a little bit differently, how do all of these companies most of us have never heard of know where we all work? Think of it like a billboard outside an office: nearly anyone working in that location has the potential to see it. But people who travel, work from home or have their nose in their mobile likely won’t. IP Targeting. Onboarding Offline Databases.

When social media marketing doesn’t work

grow - Practical Marketing Solutions

Sure there can be a social component at some point, but in this situation, advertising still works. This seems so obvious but when I see blog posts and journal articles describing advertising as a failure in this mad rush to surround our customers with social media content, I thought it was appropriate to simply say, advertising still works … really well. : ) Comments? Comments?

3 Ways to Make Controversial Content Work for Your Brand

Modern B2B Marketing

What made this campaign work is that although the results are controversial, the content still relates back to the services offered by the brand–specifically any visitors using Travelmath to find hotels for a future trip. 2. The video worked because it connected directly to the organization’s mission, which is to “produce, distribute, and promote campaigns that improve everyday lives.”

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56 Reasons Why Content Marketing Works

B2B Marketing Insider

56 Reasons Why Content Marketing Works: 2014 Edition from NewsCred. Marketers work in very small teams: 81% of all content teams contain fewer than six people. The post 56 Reasons Why Content Marketing Works appeared first on B2B Marketing Insider. By NewsCred Social Media Strategist Alexa Biale ( @ Alexa_Biale ). We believe three things absolutely: 1. Where Are We Coming From?

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6 Reasons Inside Sales Reps Should Start Exercising Before Work

Sales Prospecting Perspectives

I know a lot of people who go to the gym regularly after work, and I myself have always followed that familiar routine. It wasn’t until I started reading over all the benefits from exercising before work and talked to friends who were doing it that I decided to give it a fair shake. So why make the move and exercise before you go to work? You gain more personal time after work.

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Creative Work, Blogging, Writing and Resistance

Writing on the Web

Everyone encounters resistance when it comes to blogging, writing, and creative work. When it comes to doing work – putting words on the page… or electrons on a screen – you can’t escape getting stuck. Work requires you to actually do something. Resistance aims to stop us from doing our work. Ever get stuck? And it loves fear. The solution? Write.

6 Reasons Why Your Bedtime Routine Is Wrecking Your Work

Hubspot

Stress is stress, whether its source is work, or a fictional heroine who won’t leave her unfaithful husband. It’s not easy, but with a little recognition and behavior modification, your bedtime routine can go from wrecking your work, to enhancing your productivity. First, it helps to keep certain distractions out of sight while I’m working. The plot twists! The cliffhangers!

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Why Marketing Automation Does Not Work

NuSpark

Again and again, prospects and clients tell us they have invested in marketing automation systems that they want to put to work. After all, the more relevant, the more your emails work like a salesperson working one-on-one. The post Why Marketing Automation Does Not Work appeared first on NuSpark Marketing. You’ve likely heard the information technology gurus.

The Data-Driven Sales Team: Why Social Selling Works

grow - Practical Marketing Solutions

Social Selling Works. The post The Data-Driven Sales Team: Why Social Selling Works appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Social Selling Works. Over the last three years I’ve been doing quite a bit of “social selling” training for big companies and it has been an interesting experience. I see that some people are eager to embrace the change.

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5 Reasons Your Mobile Strategy Isn’t Working

Buzz Marketing for Technology

Whether you completely neglected to build a website for your mobile platform or there’s a lacking call to action, there are common mobile faux pas than can result in lost loyalty, brand following and even support.

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