Remember, a content map can also serve as a your primary content inventory so you always have a place to reference and even re-work content into different formats to keep your content development efforts efficient. Content mapping is the process of understanding and organizing the flow of content for your website, nurturing campaigns or blog, so it can be presented to your audience ( personas ) based on their needs and stage in the buying cycle. Content mapping is closely related to Information Architecture and UI (user interface) design. Tweet This! Share this on Linkedin. Digg this! MORE >>

Be ahead of the game and monitor what’s working, test new media, and measure it all. B2B marketers are still getting their arms around measuring the impact of Social Media. Everyone’s doing it, but few are able to attach hard metrics. Here’s 3 important reasons marketers need to figure out how to track Social Media lead generation : Social Media is not free. Far from it, Social Media takes up lots of time of at least one (if not many) team members and involves the extremely important art and science of content creation. Social Media drives high quality leads. Digg this! MORE >>

This will involve trial and error, though marketing automation experts can usually make an educated guess of what will work. Depending on your preferences, you can choose to ‘qualify’ leads when a certain score is met, or you can link the score to the traditional A/B/C classification and let the sales team pick the leads they want to work on. Talk to someone about Marketing Automation and one of the first topics that comes up is Lead Scoring. Lead Scoring is the process of assigning a numeric score to leads to indicate lead quality. Why Do You Need Lead Scoring? MORE >>

This is a great presentation covering what content marketing is, how it’s used and how it differs from traditional media. There are a lot of great tips here, as well as many tools that can be used to drive your content marketing efforts, test, and measure success. Idea Launch did a great job. Enjoy. You might also enjoy the presentation I did a couple months ago: How to Create Great Content. idealaunch – Content Marketing Webinar August 2009. View more presentations from idealaunch. Tweet This! Share this on LinkedIn. Share this on Facebook. Stumble upon something good? Digg this! MORE >>

Have you worked with drip campaigns? Drip campaigns are an effective way to educate new leads in an automated and consistent manner. Sending a series of emails can provide them with the information they need to make the right purchase decision. Drip campaigns don’t replace skilled sales people, they complement them. With current lead volumes, it’s often impossible for sales people to provide detailed follow-up with each new lead. Now they can focus on those leads who responded favorably to the drip campaign. Here are the top 5 reasons: 1. Drip Too Fast. Be Too Promotional. MORE >>