| | | Marketing Finger | |  Work | 7 articles |
| Page 1 of 1 | Previous | Next | MARKETING FINGER JUNE 2, 2011 Marketing to Influencers [#B2Bchat] Do referral programs work? “Being good… is different than being worth talking about.” – Andy Sernovitz. Imagine you are tasked with, or involved in, a major purchase decision for your company. Where do you go to for information? Whose advice do you seek and which recommendations carry weight? As marketers, we understand value of word of mouth. Word of mouth is in our nature, and it’s powerful. How can we harness the opportunities before us to generate buzz, positive word of mouth, and new business referrals? Questions will include: Q. Brand advocacy: is it different in B2B? | MARKETING FINGER JUNE 21, 2010  Social Media Statistics for B2B Marketers Fifty-four percent of CIO’s prohibit use of social networking sites while at work. Here is a new, must-see video for B2B marketers interested in social media. It has been prepared by our friends at Earnest Agency in the UK. Of the stats presented, here some which are especially noteworthy: CIO’s could well be the biggest blocker to social media adoption. | | | | | |
| MARKETING FINGER APRIL 28, 2011 Why are so many B2B websites… boring? I’ve worked with several website designs and website redesigns over the years, and one thing that always strikes me about B2B sites is how much they all look the same. With a few exceptions, you’ll most often find a polished, sterile, brochure-like presence which is sure to appease the discerning B2B buyer. But is this what is really needed? Why do B2B websites follow a similar pattern, and are there opportunities to break the mould and still be successful? Join us for our latest Twitter chat where we’ll discuss these questions and more. Why are so many B2B website designs… Boring? | MARKETING FINGER JULY 30, 2011  The Definitive Guide to Marketing Metrics and Analytics: Key Take-Aways Marketing’s work will not only generate leads, but also help move leads forward through these stages. I recently got my hands on Marketo’s latest white paper, titled: The Definitive Guide to Marketing Metrics and Analytics. Here are some of the gems I found in the 70-page paper and which I cover in the video above. Don’t Measure Just for the Sake of Measurement. | MARKETING FINGER SEPTEMBER 15, 2010  Social Media Statistics for B2B Marketers Fifty-four percent of CIO’s prohibit use of social networking sites while at work. Here is a new, must-see video for B2B marketers interested in social media. It has been prepared by our friends at Earnest Agency in the UK. Of the stats presented, here some which are especially noteworthy: CIO’s could well be the biggest blocker to social media adoption. | MARKETING FINGER MAY 3, 2010  Measuring the Value of Digital Marketing Start with the dollar value of new sales and work backwards. How do B2B marketers tackle the question of marketing campaign value? Do we make strategic decisions based on real, actionable data? With the firehose of data that is available to marketers now-a-days, it’s becoming increasingly difficult to find the information that truly matters. Search (PPC and SEO). Email. | | | | | | | |
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MARKETING FINGER | WEDNESDAY, MARCH 10, 2010  The More You Think About ROI…
Which attribution models work best for your sales process? These are some of the things I was working on this afternoon which led me to ponder the following relationship. It’s not until you work it through further that it becomes clearer once again. What is the Return on Investment (ROI) of an ad campaign? How do you go about measuring it? As you start to think of the ROI question, it sounds very straight forward. Return on Investment = (Gain – Investment) / Investment. Then you begin to realize that there are a lot of different ways to define each of these. MORE >>
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