Marketing Edge

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5 Ways to Make QR Codes Work

Marketing Edge

Time 27:51 Nellymoser is an interactive agency focused on the mobile experience and doing creative work with QR Codes and other digital tagging. Time 27:51 Nellymoser is an interactive agency focused on the mobile experience and doing creative work with QR Codes and other digital tagging. The Marketing Edge Podcast spoke with Roger Matus, Hitting on a single topic in marketing, social media and business communications. Quick and to the point. marketing mobile Implement QR Codes Microsoft tags mobile marketing QR Codes social tagging

QR Codes Hype or Worth The Work?

Marketing Edge

Time 31:55 Any new technology has its advocates, people that push the envelope on what can be done. The magic, however is when the tech advocates’ perspective meets those practical enough to ask. Hitting on a single topic in marketing, social media and business communications. Quick and to the point. Time 31:55 Any new technology has its advocates, people that push the envelope on what can be done. The magic, however is when the tech advocates’ perspective meets those practical enough to ask the question why will this new technology help us solve X.

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Chris Brogan on Google +, Monetizing Information, and the Value of a $.99 Margarita

Marketing Edge

Brown was called the hardest working man in show business and the same moniker can be applied to Chris Brogan in social media. Brown was called the hardest working man in show business and the same moniker can be applied to Chris Brogan in social media. Time 26:39 Chris Brogan is like the James Brown of social media. Hitting on a single topic in marketing, social media and business communications. Quick and to the point. Time 26:39 Chris Brogan is like the James Brown of social media. Brogan and I met over $.99 margaritas in Vegas at an early Blog World conference.

PR Problems in Big and Small Packages

Marketing Edge

Time 13:09 Big Packge PR Problem Delta Airlines got itself into trouble with a baggage policy for active military personnel that for nearly a decade had seemed to be working well. Time 13:09 Big Packge PR Problem Delta Airlines got itself into trouble with a baggage policy for active military personnel that for nearly a decade had seemed to be working well. Active military. Hitting on a single topic in marketing, social media and business communications. Quick and to the point. Active military traveling to and from war zones using Delta Airlines is not a new thing.

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B2B Marketing Trends for 2016

Ambal Balakrishnan, Head of Marketing and Strategy, Click Documents [link] B2B Marketing Trends for 2016 9 Take Content Marketing to the Next Level Get Over Our Fear of Video 75% of executives watch work-related videos at least once a week, and. get granular with marketing tactics and messages, and plan tactics based on what is likely to work in the. B2B Marketing. know which half."

Insta Image For Connecting Business and Consumers

Marketing Edge

His work was covered in The Huffington Post and serves to illustrate how powerful images can hold a viewers attention. The image craze is in part due to the exceptional image capture capabilities of even the most common mobile devices. Images and our attraction to them are not unique to the mobile or social. Hitting on a single topic in marketing, social media and business communications. Quick and to the point. The image craze is in part due to the exceptional image capture capabilities of even the most common mobile devices.

Behind The Scenes Format Works

Marketing Edge

I simply love watching behind the scenes stories especially when the quality, detail, and examples Read More. Hitting on a single topic in marketing, social media and business communications. Quick and to the point. Think About This

Furniture Industry A Great Social Media Case Study

Marketing Edge

I’ve spent about a year getting to know the furniture industry as part of my work in content marketing. It is a fascinating industry that has gone through significant change in the last 30. Hitting on a single topic in marketing, social media and business communications. Quick and to the point. Content Marketing Social Media furniture sales HPMKT interior design

3 Reasons Why This Headline Works

Marketing Edge

I’m not a fan of Solution Headlines, like the one for this post, but I know why they work. No it doesn’t work that way. And it doesn’t work that way because the tax code is intended to manipulate the behavior of members of a society. There are all kinds of headlines. The other countries ahead of us are South Korea, Mexico, and Italy.

B2B Marketing Trends for 2016

Ambal Balakrishnan, Head of Marketing and Strategy, Click Documents [link] B2B Marketing Trends for 2016 9 Take Content Marketing to the Next Level Get Over Our Fear of Video 75% of executives watch work-related videos at least once a week, and. get granular with marketing tactics and messages, and plan tactics based on what is likely to work in the. B2B Marketing. know which half."

PR Pros Does Speaking On Background Work?

Marketing Edge

will say, before anyone jumps my case, that sometimes an organization where people have access to media, but are not comfortable being quoted may indicate a very risk averse and stifling place to work. I was worried that all this social media transparency would bring down helpful PR tactics in media relations. Hey i’m not knocking the tactic, it is however, used for good and evil.

PR Pros Does Speaking On Background Work?

Marketing Edge

will say, before anyone jumps my case, that sometimes an organization where people have access to media, but are not comfortable being quoted may indicate a very risk averse and stifling place to work. I was worried that all this social media transparency would bring down helpful PR tactics in media relations. Hey i’m not knocking the tactic, it is however, used for good and evil.

Inside HP Software Social Media

Marketing Edge

On yes, and processes for the most part work. Time 21:13. Corporate America is getting comfortable with social media. Not every company, and surely not in every situation, but a year after the spike of Facebook and Twitter, and 18 months after social media contributed to the election of a President, social media is finding a spot in the processes of many Fortune 500 companies.

3 Qualities of a Community Catalyst – Part 3

Marketing Edge

Faith that everything will work out just fine. Energy, Ideas, Generosity. Kansas gets a lot of tornados, one of them is Lisa Qualls. She is a good kind of tornado, the kind that gets people moving, sees the positive in most any situation, and is full of energy. Qualls helped organize the Kansas City tweet up during our SxSw road trip. Paul food shelter.

8 Point Social Communications Checklist – Is Social Right For Your Association

Marketing Edge

check the video of a mechanic working on a car.). In an open discussion yesterday during a panel on social media at the Midwest Society for Association Executives , the question was asked how to determine whether to be in social space. This led to a larger conversation about content, because I believe content is a prerequisite to participating in social spaces. The audience was [.].

B2B Marketing Trends for 2016

Ambal Balakrishnan, Head of Marketing and Strategy, Click Documents [link] B2B Marketing Trends for 2016 9 Take Content Marketing to the Next Level Get Over Our Fear of Video 75% of executives watch work-related videos at least once a week, and. get granular with marketing tactics and messages, and plan tactics based on what is likely to work in the. B2B Marketing. know which half."

Devices, Gadgets, and Drives – SxSW Road Trip 2010

Marketing Edge

We are working our way through the Heartland of America on our way down to the South by Southwest Interactive festival. We’ll capture conversations about what’s working and what’s next in business and consumer technology. Time 6:15 We are working our way through the Heartland of America on our way down to the South by Southwest Interactive festival. Time 6:15. location is TBD.

How to Implement The New Rules of Marketing and PR

Marketing Edge

The second printing of best selling author David Meerman Scott’s New Rules of Marketing and PR demonstrates A) these rules work and B) it’s OK to learn as we go. David’s work is insightful and I trust our conversation in this episode of the Marketing Edge is for you. The rest will work itself out. Time 22:50. Practicing What We Preach. Paul founder Rick Mahn.

San Diego Chargers Do Social Media Right

Marketing Edge

Tweeting while you work (game time) or about sensitive information (personnel changes before they are official) can be a dicey situation that require clear policy guidelines for sure. Social media is at its best when people come together. Joel, who can also be found on Twitter @joelprice , is the guest on this episode of the Marketing Edge, which we produced on video. Flickr. Twitter.

Gareth Jones And Lou Dobbs Are They Journalists ?

Marketing Edge

worked as a journalist and as a press secretary in several government positions in the 1980s. I was selected to share my experience on both sides of the news/information equation with individuals who were thrust into a new world order as Ukraine broke away from the former Soviet Union. In this era of fractured journalism, there is a resurgence of the pamphleteers.

Companies, Do You Want Continuing Revenues? Help a Customer Out

Marketing Edge

find that the generosity model still is working. Time 29:58. In this second part of a conversation with Twitterville author, Shel Israel and I get into the strategy some companies can use to improve their business in social media. The short answer is be generous. We get into the rewards of being generous, some direct and some not. Personal Background. Schmaltzy?, Win a Copy of Twitterville.

A Seminal Moment for Social Media – How Can We Avoid Layoffs

Marketing Edge

On it he has had an open discussion about his hospital, its work, and his own performance. “I’d like to do what we can to protect the lower-wage earners - the transporters, the housekeepers, the food service people. A lot of these people work really hard, and I don’t want to put an additional burden on them. Levy’s blog is called Running a Hospital.

How to Help a Reporter Out? Read, Connect, Follow

Marketing Edge

No substitute for learning about reporters by studying their work (this includes bloggers!). Thanks to Peter Shankman for your time, Provident Partners just donated to Best Friends – see social media does work. Time 16:48. Then, the site’s founder Peter Shankman emails those inquiries out morning, noon, and night. No, I’m not kidding, three times a day. For buyers of PR services.

Get a Reporter’s Mentality in Your Marketing Department, Social Media Will Reward You

Marketing Edge

Yes, this is more work, but it costs much less to do today than just a couple of years ago. Let’s connect some dots. DOT 1 - Social media recognizes, even rewards candor and honesty. DOT 2 - Traditional media is declining and those journalists that remain must do more in the same amount of time – God Bless You. will respond favorably. said affordable, not free. What’s your take?

Marketing - It’s Not Who You Know It’s Who Knows You

Marketing Edge

Hester is working on a book due out in the first quarter of 2009,about his philosophy for using LinkedIn. Keep an eye out for the Pay it Forward Chronicles (working Title) We’ll have Hester back when the book is out. Time 16:43. All the other words on this blog help address that single slogan. He has more than 6000 contacts on LinkedIn, and they all know him. Introducing people. 3.

Can Your Personal Brand Be Too Popular?

Marketing Edge

How will companies deal with personal brands that outstrip the company, that's an issue, who actually owns the information gathered when working for a company will be a battle ground in the coming years. If The point is today, the consensus among individuals is that they hold the key to their job security, not the entity that happens to pay them for their work that week. Enter web 2.0

Don’t Believe the Social Media Hype – It’s as Old as the Rotary Club

Marketing Edge

His perspective is grounded in good old fashion interpersonal communications and you may say borrow from the work of sociologist Henri Tajfel who is noted for his work in social identity and minimal groups experiments. Time 23:42. It's nutty, plenty of companies are running around trying to figure out social media. The answer and examples are right under your nose.

Word of Mouth Beats Out Comparison Shopping for Health Care

Marketing Edge

She highlights how social media is working its way into one of the last holdouts of web 2.0 Time 28:43. Health care is going through some growing pains when it comes to social media. Word of mouth, especially from friends and family, is the leading resource for consumers selecting a primary care physician, according to a study from the Center for Studying Health System Change.(CSHSC)

Southwest Airlines is upfront with passengers - nice work on FAA issue so far

Marketing Edge

Keep us posted, Southwest, and while it’s good to know your passengers are still using you to get away, your PR team is staying put to work professionally through an interesting situation. Great work, Paula The airline America loves to love, Southwest, is in a bit of a safety issue with the FAA and Congress. It is reported that some safety inspections were not conducted or planes not grounded. This post is to highlight Southwest’s PR handling of the situation. As is the tradition of Southwest, they are upfront. Excellent.

PR 2

Marketing Edge

Marketing Edge

His perspective is grounded in good old fashion interpersonal communications and you may say borrow from the work of sociologist Henri Tajfel who is noted for his work in social identity and minimal groups experiments. What should I do? Maruggi is a frequent speaker and conducts workshop sessions on new media. The answer and examples are right under your nose.

Coca-Cola is Social by Nature, Big Brands and Social Media

Marketing Edge

Customer collaboration – customers that support company goals work in conjunction with social network in completely transparent way to share ideas for greater good. Time 22:14. How do big corporate brands implement social media? One answer is, they don't, their customers do it for them. That's one way, others include: Providing social tools – Facebook applications or widgets.

Ford Has Social Media Personality and its Scott Monty, Plus the Mustang

Marketing Edge

Social media continues to work its way around the innovative companies in the Fortune 500. Time 19:32. It pays when you have products that can inspire an emotional commitment, oh say like a ‘65 Mustang. Ford is laying out a great social media plan for the introduction of the 2010 Mustang model. Monty also authors the Social Media Marketing blog. Marketing Edge Contest.

5 Ways Klout Should Impact Your Day

Marketing Edge

And they work to attract readers, which is what the new system of influence rewards. And they work to attract readers, which is what the new system of influence rewards. Time 26:42 The Point I dislike solutions headlines, but readers like them, so it’s a compromise. Klout scores. Hitting on a single topic in marketing, social media and business communications. Quick and to the point. Time 26:42 The Point I dislike solutions headlines, but readers like them, so it’s a compromise.

Facebook Marketing Examples WIth Ads & Engagement

Marketing Edge

Here are some examples of Facebook Marketing tactics that work. [.]. Time 21:33 We round out part two of this series on Facebook Marketing with some highlights from restaurant. shipping companies and others. We then get into the social promotion of the social web. Hitting on a single topic in marketing, social media and business communications. Quick and to the point. Time 21:33 We round out part two of this series on Facebook Marketing with some highlights from restaurant. shipping companies and others.

Marketers can drink it up at the Tiki Bar and the new short form genre

Marketing Edge

This wonderful comedy short-form with colorful characters and a winning drink recipe at the end of every show is an excellent example of great work in this new genre — one in which marketers can access a community of fans. Time 20:22. Tiki Bar TV is one of the most popular vidcasts. Tosca Musk of Musk Entertainment is the producer of Tiki Bar TV. Tiki Bar does have a Wikipedia entry.

MN GOP caucus location search phrase yields Obama google ad - nice

Marketing Edge

If you give it a little work, they will grow rapidly. Just a quick post to give Senator Obama a pat on the back. I did a google search for MN GOP caucus locations and the Google Ad at the top was Where to Caucus for Obama. Now that's really reaching out to the other side. You would think one of the other GOP candidates would have ranked high organically or paid given that search term.

Three, no Four Ways to Drive Blog Traffic

Marketing Edge

Time 13:18. 1) Name drop popular practitioners of business communications and social media, like Shel Holtz , Scott Monty , Geno Church and Maggie Fox , among others. Use the code NCF300. Also all of those smart folks mentioned will be speaking on those topics, (smarmy of me eh?). This is not your typical conference it is a get down to business style conference. Some of the speaker will spend time with individuals addressing their specific agenda. It’s a rare conference where the bar bill is not the highest expense and the list of concrete tactics to consider is long and valuable.

What Corportate Communicators Can Learn From the Super Bowl

Marketing Edge

The choice to go by the book, stick to what’s been done, surely it worked in the past, but it’s been done; or the choice to be different, to be daring in the face of predictability. As I watched the Super Bowl the talk online was about the commercials and brands. The online chatter focused on the medium and interruptive ads. Although I’d be hard pressed to say that these ads were an interruption, at least during the Super Bowl, ads are eagerly awaited, a rarity surely in the world of advertising. learned more about social media by watching the game. What Da? Who Dat?

The Attraction of Third Tribe Marketing

Marketing Edge

Other contributors to The Third Tribe I respect for their work, Darren Rowse of Problogger , Brian Clark of Copyblogger, and Hugh MacLeod among others which is another reason I want to see what’s going on in this Tribe. This is not a plug or some third party affiliate cheer. I’m not one for the making money on the Internet crowd because those that scream that the loudest are old century thinkers in a new century world. Boo Hiss. My first peak under the members’ hood on The Third Tribe does reveal some aspects of making money online.

Two Major Strategic Corporate Benefits of Social Media in 2010

Marketing Edge

Pete Blackshaw of Ag Age has a post today called A Short and Personal History of Social Media, also pointed out what Brogan and I discussed which is benefit one - Social media is forcing silos and fiefdoms to work together. Yesterday Chris Brogan and I strolled the Mall of America. This was the first time at the Mall of America for Brogan, who, as a father of young children, was amazed and delighted by the incredible distractions provided by the life-size roller coaster and other amusement rides at Nickelodeon Universe. horsey plugged in next to the candy vending machine.