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| Page 1 of 2 | Previous | Next | MARKETING EDGE APRIL 28, 2011 QR Codes Hype or Worth The Work? Time 31:55 Any new technology has its advocates, people that push the envelope on what can be done. The magic, however is when the tech advocates’ perspective meets those practical enough to ask. Hitting on a single topic in marketing, social media and business communications. Quick and to the point. Time 31:55 Any new technology has its advocates, people that push the envelope on what can be done. The magic, however is when the tech advocates’ perspective meets those practical enough to ask the question why will this new technology help us solve X. | MARKETING EDGE MAY 16, 2011 5 Ways to Make QR Codes Work Time 27:51 Nellymoser is an interactive agency focused on the mobile experience and doing creative work with QR Codes and other digital tagging. Time 27:51 Nellymoser is an interactive agency focused on the mobile experience and doing creative work with QR Codes and other digital tagging. The Marketing Edge Podcast spoke with Roger Matus, Hitting on a single topic in marketing, social media and business communications. Quick and to the point. marketing mobile Implement QR Codes Microsoft tags mobile marketing QR Codes social tagging | | | | | | | MARKETING EDGE MARCH 19, 2008 Ideas for greater wiki participation Working with a team of developers, Miles is trying to increase participation in the company's wiki, which will be used for tech support issues, essentially a knowledge base to expedite troubleshooting. Here are some ways to get people to participate in a wiki. Quick definition of a wiki , for purists the Wikipedia definition is what you should fall back on. For those that just want to keep reading here, a wiki is a web-based place for individuals to contribute knowledge so that others may benefit. Here are some ideas for launching an internal wiki focused on, but not limited to. | MARKETING EDGE SEPTEMBER 4, 2010 5 Ways Klout Should Impact Your Day And they work to attract readers, which is what the new system of influence rewards. And they work to attract readers, which is what the new system of influence rewards. Time 26:42 The Point I dislike solutions headlines, but readers like them, so it’s a compromise. Klout scores. Hitting on a single topic in marketing, social media and business communications. Quick and to the point. Time 26:42 The Point I dislike solutions headlines, but readers like them, so it’s a compromise. | MARKETING EDGE AUGUST 18, 2009 Trust Has Value His blog is an excellent body of work in the strategy and tactics of being social. Trust like relationships can be fragile, and require lots and lots of work. The more personal, the relationship, the more work. could have made this post be a “How to”, but there are plenty of good social media examples in Trust Agents of how the trust economy can work. Time 22:33. Trust is not a new thing in marketing and communications. The most trusted name in news, is the most hackneyed phrase on TV. Trust in social media is now at the individual level. Social Monitoring Tools. | MARKETING EDGE MARCH 8, 2010 How to Implement The New Rules of Marketing and PR The second printing of best selling author David Meerman Scott’s New Rules of Marketing and PR demonstrates A) these rules work and B) it’s OK to learn as we go. David’s work is insightful and I trust our conversation in this episode of the Marketing Edge is for you. The rest will work itself out. Time 22:50. 1) Who Cares? 2) Do You Care ? 3) Can We Try? | | | | | | | | | -
MARKETING EDGE | SUNDAY, FEBRUARY 28, 2010 San Diego Chargers Do Social Media Right Tweeting while you work (game time) or about sensitive information (personnel changes before they are official) can be a dicey situation that require clear policy guidelines for sure. Social media is at its best when people come together. That was the case when I met Joel Price, the manager of interactive services for the NFL’s San Diego Chargers at the February meeting of the Social Media Breakfast San Diego. Joel, who can also be found on Twitter @joelprice , is the guest on this episode of the Marketing Edge, which we produced on video. Flickr. Twitter. Facebook. Forums. MORE >> -
MARKETING EDGE | THURSDAY, MARCH 18, 2010 An Experiment in Brand Journalism We didn’t miss a beat with other work back home or with the Twitter stream following our trip on #smbsxsw Oh, did I say 80 miles an hour, no I was mistaken I meant 70, sorry. also used it during some of the peak times of the SxSw conference panels which worked out great. I covered the South by Southwest Interactive Festival from a mobile perspective because that is the “hot” area for the social web. am fascinated by location services and what I think are the conservative predictions by web analysts that half of the web connections will be on a mobile device within 3 years. MORE >> -
MARKETING EDGE | THURSDAY, JUNE 9, 2011 PR Problems in Big and Small Packages Time 13:09 Big Packge PR Problem Delta Airlines got itself into trouble with a baggage policy for active military personnel that for nearly a decade had seemed to be working well. Time 13:09 Big Packge PR Problem Delta Airlines got itself into trouble with a baggage policy for active military personnel that for nearly a decade had seemed to be working well. Active military. Hitting on a single topic in marketing, social media and business communications. Quick and to the point. Active military traveling to and from war zones using Delta Airlines is not a new thing. MORE >> -
MARKETING EDGE | SUNDAY, SEPTEMBER 9, 2012 Insta Image For Connecting Business and Consumers His work was covered in The Huffington Post and serves to illustrate how powerful images can hold a viewers attention. The image craze is in part due to the exceptional image capture capabilities of even the most common mobile devices. Images and our attraction to them are not unique to the mobile or social. Hitting on a single topic in marketing, social media and business communications. Quick and to the point. The image craze is in part due to the exceptional image capture capabilities of even the most common mobile devices. MORE >> -
MARKETING EDGE | FRIDAY, FEBRUARY 5, 2010 The Attraction of Third Tribe Marketing Other contributors to The Third Tribe I respect for their work, Darren Rowse of Problogger , Brian Clark of Copyblogger, and Hugh MacLeod among others which is another reason I want to see what’s going on in this Tribe. This is not a plug or some third party affiliate cheer. I’m not one for the making money on the Internet crowd because those that scream that the loudest are old century thinkers in a new century world. Boo Hiss. My first peak under the members’ hood on The Third Tribe does reveal some aspects of making money online. MORE >>
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- PR Pros Does Speaking On Background Work? MARKETING EDGE | SATURDAY, APRIL 17, 2010
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- Inside HP Software Social Media MARKETING EDGE | WEDNESDAY, APRIL 7, 2010
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