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Marketing Craftmanship

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Why Your Fund Marketing Strategy Isn’t Working

Marketing Craftmanship

Some businesses succeed financially in spite of a poisonous or opaque internal culture, but never reach their full potential because the people who work there are not truly engaged. Working ON the Business …Most business owners are so focused on working AT the businesses (i.e.,

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Why Your B2B Marketing Isn’t Working

Marketing Craftmanship

Individually or collectively, both of these circumstances drive the #1 reason why B2B marketing does not work : INCONSISTENCY. There’s no better way to find if and how well your marketing strategies are working, or to gain an understanding of the marketplace. Connect with the Sales Force. for the discipline to be effective.

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Is Your Own Work Worthy of Your Signature?

Marketing Craftmanship

Artisans gave a personal touch to whatever they did, and they often carved their initials into their work. Prior to the Industrial Revolution, this included just about everyone: the shoemaker, the doctor, the dressmaker, the saddler. That Used to Be Us: How America Fell Behind in the World It Invented and How We Can Come Back.

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How to Grow Your B2B Firm by Making Every Employee a Sales Rep

Marketing Craftmanship

Regardless of their title, job description or capacity to work the room at a social event, every B2B firm employee should be given training, tools and ongoing support that empowers them to: Manage Their Personal Brand – Clients hire individuals, rather than a firm, to help them.

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Diet, Exercise And Marketing: Self-Imposed Obstacles That Ensure Failure

Marketing Craftmanship

Whatever outcomes are achieved over the course of the campaign are then closely and consistently examined to determine what’s working and what’s not in order to make necessary adjustments. The most meaningful marketing initiatives will take planning, hard work, and ongoing scrutiny and modification to produce results.

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Client Newsletters for B2B Firms Is Content that’s Dead on Arrival

Marketing Craftmanship

Regardless of its content, only a small number of professional service firms proactively work to expand their newsletter’s reach, to maintain an adequate CRM capability, or to proactively leverage readership analytics from open and click-thru rates, if their newsletter is delivered online.

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Are Pitch Letters The Cinderella Of Content Marketing?

Marketing Craftmanship

How Unsolicited Pitch Letters Work. The tactic has worked very well for several reasons. Your pitch is based on the quality of your ideas, not on the work you’ve done for others. Because they require in-depth research, must be well-crafted and cannot be mass produced, very few firms leverage unsolicited pitch letters.